Shop, drop and return it?
H&M is expanding their fashion efforts by giving their customer's the opportunity to rent and return merchandise.
According to sources, the company is testing out a clothing rental service that will kick off in their flagship store in Stockholm and for "the equivalent of $37, customers can rent clothes from a collection of 50 pieces."
The renting service has been tested by other retailer's like Urban Outfitters and Banana Republic so far. The Swedish company made the move in an "effort to be more environmentally conscious and combat the negative effects of fast fashion."
Will you be renting?