Harry Styles' video for "Watermelon Sugar" has arrived and it's a sunny-filled ode to fruit and, well, the missed-act of touching.
Directed by Bradley & Pablo and filmed prior to the COVID-19 pandemic in Malibu, the three-minute clip sees Styles rocking blue Elton John-esque sunglasses and basking on the beach with a slice of watermelon. As the clip progresses, it becomes clear that this isn't a man-one picnic as a group of models come into the frame to feed him various fruits and get a little touchy. After all, we shouldn't be too surprised since the clip opens with the notice: "This video is dedicated to touching."
"Watermelon Sugar" is the former One Direction bandmate's fourth single off his sophomore effort, Fine Line. It follows the release of "Lights Up," "Adore You" and "Falling."
Despite pushing forward with the album campaign, Styles is working on new music amid the ongoing pandemic. In March, the singer said the lockdown has fueled his creative juices. "I've been writing so much," he confessed. "To be honest, I’m doing some of the stuff that I should be doing more often anyway. I should be playing the guitar more. I should be writing poems and lyrics more. So I've been doing a lot of that."
Photo: YouTube/HarryStylesVEVO