Justin Bieber previously teased a Crocs collaboration, but the superstar’s venture is officially a thing.
On Tuesday (October 7), the pop titan's new endorsement with the brand was unveiled and sees the chart-topper draw inspiration from his drew house label with an all-yellow take on the Classic Clog silhouette. Additionally, Bebier's version of the Crocs comes with eight custom Jibbitz charms that reflect his good vibes mantra. "As an artist, it's important that my creations stay true to myself and my style. I wear Crocs all the time, so designing my own pair came naturally," Bieber said in a press release. “With these Crocs, I just focused on making something cool that I want to wear."
Heidi Cooley, Head of Global Marketing for Crocs, went on to cite Bieber’s ability to stay true to himself as one of their selling points for the collaboration. "Croctober is a monumental time of year for Crocs fans, so it made sense to up the ante by collaborating with an authentic fan – and one of the world's biggest superstars – Justin Bieber," she explained. “Having a creative of Justin's caliber wearing Crocs shoes is of the highest compliments, and definitely hasn't gone unnoticed. But it's his belief in being true to yourself, a value we share, that makes this special partnership so authentic and exciting."
The Justin Bieber x Crocs collection will be available for a limited time via Crocs and drew house websites on October 13. The shoe will be priced at $54.99.
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