There's a new spot to get sweet treats in Southeast Fresno.
Rollin' Rock Bakery opened its doors on Saturday, December 5 at noon.
To celebrate the bakery offered fresh-baked cinnamon rolls for $1 until they sold out.
The deal made for a successfully busy opening day according to Rollin' Rock owner, Hector Garcia.
The bakery is known for its cinnamon rolls but also offers pies, danishes, and bierocks, a dough pastry pocket filled with a savory filling.
Garcia told ABC30 he began baking as a teenager with his father.
"I would rent kitchens and do solely delivery, nothing else, but now I'm able to open up my own shop," said Garcia.
The family-owned bakery is located in Southeast Fresno near Kings Canyon and Chestnut.
The space used to be home to Ernie's Bakery.
Photo: Getty Images