Miller Lite is getting ready for the Super Bowl with an exciting campaign for its customers. Fans of Miller Lite can get free beer for the big game on Sunday (February 7, but there's a catch. In order to get that free beer, fans will have to type in an 836-character URL.
Miller Lite's free beer campaign is a response to Michelob Ultra's own Super Bowl promotion, which will air as a traditional ad during the game. Miller Lite wants to remind beer drinkers everywhere that it only has one more calorie than Michelob Ultra. By typing out that 836-character URL, you'll be able to burn off the single calorie difference between the two beers. Yes, burning one calorie is as apparently as simple as typing in a ridiculously long URL. According to a press release, beer drinkers are encouraged to type the URL during Michelob Ultra’s ad during the game to claim their free six-pack of beer.
“For decades, Miller Lite has been known as the original great-tasting and less filling beer,” Sofia Colucci, Vice President of Marketing, Miller Family of Brands, said in a statement. “Through the years there have been many followers. And while yes, some others may have one less calorie, we know that everyone finds joy in something that tastes great.”
Miller Lite is "adamant" that its customers actually type in the URL, so in an "unconventional marketing move," the company has opted to make it "near-impossible to copy and paste." Instead, Miller Lite will only release the URL in the media as an image. In the coming weeks, consumers will experience the calorie-burning URL across social, in print advertising, on major podcasts, and more.
Miller Lite will reward drinkers who complete the lengthy URL by awarding $8 via Venmo only on Sunday (February 7). The offer is limited to the first 5,000 entries. Will you be giving this URL a try?
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