Kanye West looks to be starting a new business venture –– and it’s not sneakers or clothes.
The rapper’s company, Mascotte Holdings, Inc. has apparently filed for trademark rights to put the name “Kanye West” on home decor products, TMZ reported.
The outlet obtained legal documents that showed the company wants to put the “Jail” rapper’s name on a range of goods like shower curtains, towels, placemats, textile wall hangings, and a wide assortment of blankets made out of cashmere, fleece and silk. The legal docs want permission to Ye’s name on throw blankets, bed blankets, golf blankets, and more.
Recently, the rapper-designer announced plans to legally change his name to “Ye.” It’s unclear if that journey to change his name will impact his home goods line. The trademark filing comes just days after the drop of his highly anticipated 10th studio album, DONDA.
From his Yeezy shoe line to his fashion partnership with Gap, the rapper is no stranger to designing goods for consumers. He famously designed the home shared with Kim Kardashian West and their four children, a project that took several years to complete and was eventually featured in Architectural Digest.
Last year, Kim seemed to be planning a similar venture, after her company filed documents to trademark “KKW Home,” and applied for some of the same products as Ye.
Fans looking to decorate with either of the two’s products will have to wait for now.