J Alvarez

J Alvarez is a best-selling, award-winning reggaeton and urban Latin singer, songwriter, and producer from Puerto Rico; he initially established his reputation as a curator and rapper on mixtapes that promoted urban Latin talent. He was nominated for a Latin Grammy for his hit 2016 album Big Yauran, and has won several Premio Nuestro Awards. He is also one of the progenitors of the Latin Trap movement. J Alvarez is among the first Latin artists to utilize the marketing and sales potential of social media platforms. His solo debut came in 2009 El Dueno de Sistema, followed by 2...