Kim Kardashian Had 'Innocent Intentions' With Kimono Shapewear Name
By Emily Lee
July 8, 2019
Just one week after announcing she'd be changing the name of her brand new Kimono shapewear line due to accusations of cultural appropriation, Kim Kardashian is sharing what she learned from the backlash. In the first ever all-digital issue of the Wall Street Journal, Kim claims she had 'innocent intentions' when naming her new brand.
“You would think we would have obviously thought it through a little bit deeper. I’m the first person to say, OK, of course, I can’t believe we didn’t think of this," the KUWTK star explained. Many of Kim's followers were upset she'd trademark the word 'Kimono' as it's a traditional Japanese garment.
"I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in," she continued. "I do love Japan. My husband was in Japan when all of this was happening. It’s a place that we love and go to. I have such respect.”
Though some people pointed out that there are other products in the U.S. trademarked with the word kimono, Kim wants to do better and learn from this experience. “We’re figuring it all out now. I do realize, though, that there might be more eyes on me and my brand," she said. "And so I have to tune it out and really learn and really grow and have to realize that maybe there is a different standard. Do I feel held to a higher standard? I’ll take responsibility for that and do the right thing.”
Kim also discussed Kanye West's involvement in her latest business endeavor. “He really is like the creative director of my whole brand — not that he’d want that title,” she said. “He always sees five to 10 years ahead…. I’m used to seeing things like they’ve been. And he’s used to seeing them how he imagines them.”
Kim's currently untitled shapewear line consists of bikini briefs, thongs, bras, waist trainers, body suits, thermal leggings and more. Her products will retail between $22 to $98 and will be sold in sizes XXS to 4XL. The line will have nine different tonal colors at launch.