Selena Gomez Wants You To Star In Her First Rare Beauty Campaign: Details

By Paris Close

February 28, 2020

2020 Hollywood Beauty Awards

Selena Gomez is looking for fans to rep Rare Beauty!

The “Lose You to Love Me” musician, who is slated to launch her new makeup line at Sephora this summer, recently put out an open call for fans to star in the first campaign for her upcoming cosmetics brand.

“Our first #WeAreRare community call is open and we’re excited to build this community together!” the brand announced Thursday (February 27) via Instagram. “It’s all about celebrating what makes you, you; and we would love your voice to be a part of the story. Simply tell us what makes you rare at RareBeauty.com and you could be featured in our #WeAreRare campaign which will be shot in Los Angeles.”

Select fans will not only star in the advert but also be among the first to test products from Gomez’s Rare Beauty line! For more information on how to apply, visit the Rare Beauty website.

As Selenators know, the Disney alum first unveiled her beauty endeavor — which takes after the name of her third studio album, Rare — earlier this month. “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” she explained in the official announcement video.

Gomez continued: “I think Rare Beauty can be more than a beauty brand. I want us all to stop comparing ourselves to each other and start embracing our own uniqueness. You’re not defined by a photo, a like or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”

Photo: Getty Images

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