The Lumineers Launch Merch Flash Sale With All Proceeds Benefiting NAACP

By Katrina Nattress

June 18, 2020

The Lumineers have been helping raise money for their local community in the wake of the COVID-19 pandemic, now the band is raising money to help support the Black Lives Matter movement. On Thursday (June 18), they revealed that everything in their online merch store would be 30% off for 72 hours, and all proceeds will be donated to The NAACP Legal Defense and Educational Fund. The band also pledged to match donations up to $50,000.

"Starting tomorrow at 12PM PT through Monday, 6/22 at 12PM PT, everything in our merch store will be 30% off and 100% of the proceeds from the sales will be donated to The #NAACP Legal Defense and Educational Fund," they announced via Instagram. "We are going to be matching the funds raised, up to $50k, so whatever amount you are able to give will be doubled."

"The @naacp_ldf fights for racial justice in America through litigation, advocacy and public education," they continued. :They help fight for voting rights, criminal justice reform, and equal access to quality education. To learn more about this organization and how they fight for justice, visit their IG page: @naacp_ldf or head over to their website via link in bio 🖤"

See The Lumineers' post below and shop their online store here.

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