Maluma Teams Up With Michelob ULTRA For Virtual Set, Clothing Line

Fresh off a successful MTV VMA night, Maluma is keeping the momentum going strong with new performances, as well as the release of a clothing line.

On Wednesday (September 2), the Colombian heartthrob, 26, teamed up with Michelob ULTRA Pure Gold for an almost 60-minute virtual concert in Miami. In addition to performing new tracks from his new album, Papi Juancho, right at sunset, the singer also sported some of the new outfits from his new 12-piece apparel collaboration with Michelob ULTRA Pure Gold. The collection includes eco-friendly unisex basics that pair tropical designs with photographer Will Nichols' iconic palm tree prints, as well as a number of tie-dye pieces. The collection is priced between $40 to $80 and available for pre-order via Maluma's official website.

"Nature is a key source of inspiration for my life, creative process and now, my new Michelob ULTRA Pure Gold x Maluma apparel line," the singer said in a statement. "This collaboration is the perfect expression of who I am as a person, and there’s no better way to launch the collection than with an epic end of summer concert, debuting my new hits in the backdrop of golden hour in Miami."

It's yet another successful bullet in his sizzling summer after Papi Juancho nabbed the No. 2 spot on the Billboard Top Latin Albums chart in the week ending August 27. The set opened with 16,000 equivalent album units.

Photo: Getty Images