Greta Van Fleet Reflect On Modernism In Disorienting 'Age Of Machine' Video
By Katrina Nattress
December 11, 2020
A week after dropping their new single "Age of Machine," Greta Van Fleet shared its disorienting video. The clip splices footage of the band destroying an ancient statue, becoming part of an odd experiment, riding motorbikes through an urban tunnel, and roaming freely in the hills with archival images, while the camera spins.
"The video creates a new universe filled with symbolism and open to interpretation, with whispers of reflections on modernism," a press release explains. "It is a response, a tiny piece of art in a very large conversation - four brothers and friends who spend very little time online, filled with questions - where is technology taking us, what does it all mean, and what are we trading in exchange? The video addresses the crumbling beauty around us, but leaves the final significance to the viewer - whether that narrative be focused on climate, industrialism, intimacy, self confidence, tradition, humanity itself, or otherwise. The only clear concept in the video is that the band chooses life."
Watch the video above.
"Age of Machine" is the second single off Greta Van Fleet's recently announced sophomore album, The Battle at Garden's Gate, which is slated for an April 16, 2021 release. Watch them perform its lead single, "My Way, Soon," on The Late Show With Stephen Colbert here.
Photo: Alysse Gafkjen