MLB, Barstool Sports Discussing Possible Broadcasting Deal: Report

By Jason Hall

August 9, 2021

Photo: Getty Images

Barstool Sports is reportedly engaging in "significant talks" with Major League Baseball about broadcasting national midweek games on the site's platforms.

Andrew Marchand of the New York Post reports the discussions are what Barstool Sports founder Dave Portnoy referred to last week when he claimed to have been in talks with "major leagues."

Portnoy also shared a screen grab of MLB trending with "Barstool" on Twitter Monday (August 9) alongside "No comment. Also Momma...there goes that man again."

Marchand's report claims MLB and Barstool could be working on a potential partnership in which they "create a new type of broadcast with a focus on in-game gambling." Barstool Sportsbook has already launched through parent company Penn National in several states where sports betting is legalized, with expansion to Colorado beginning on Monday (August 9).

The Post reports the talks between Barstool and MLB began recently and have since picked up steam, with a source familiar with the negotiations deeming a potential agreement being a "50-50" likelihood.

MLB currently has national television deals with FOX, Turner Broadcasting and ESPN, which recently dropped regular, non-exclusive Monday and Wednesday games as part of its new deal with the league beginning next year.

YouTube is also being reported as a possible buyer for midweek national games as it has already done on three occasions during the 2021 MLB season.

Peacock is also reported to be a potential contender, having broadcast a weekend MLB series last month.

Barstool Sports would, however, connect with a younger demographic that the MLB is reportedly aiming to reach through broadcast on the company's website, Instagram and Twitter accounts, among other formats.

The company recently announced its plan to sponsor and broadcast the Arizona Bowl in 2021 and is reported to soon sign over live rights deals, according to the Post.

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