Is Ariana Grande Launching Her Own Beauty Brand?

By Hayden Brooks

August 24, 2021

Photo: Getty Images

Ariana Grande has a lot on her plate. Aside from The Voice and Netflix's upcoming film, Don't Look Up, the pop superstar is heading into the makeup business, or so it seems.

Arianators recently caught wind of the venture after noticing a new Instagram and website dedicated to something called, r.e.m. Beauty. To add to the speculation, the chart-topper's mom, Joanne Grande, recently followed the brand page and promo has already begun. Billboards of r.e.m Beauty have since been featured in New York City's Times Square and the star’s close friend, Doug Middlebrook, snapped a selfie in front of the massive advertisement on Monday (August 23), tagging the performer.

As noted by E! Online, the r.e.m trademark via the United States Patent and Trademark office covers a wide variety of makeup products, including concealers, lash serum, eyeshadow, eyeliners, lipstick, highlighter, hair extensions and makeup sponges. The Pharrell-produced "R.E.M" off 2018's Sweetener remains to be an Ariana favorite as the star also named one of her perfumes after the track.

Expect more from Grande when the superstar joins Kelly Clarkson, John Legend and Blake Shelton as the newest coach on the new season of The Voice. Season 21 of the singing competition premieres on September 21.

Ariana Grande
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