Watch Thom Yorke Poke Fun Of Radiohead's 'Embarrassing' TikTok Presence
By Katrina Nattress
September 5, 2021
On April 1, Radiohead joined TikTok and shared a video starring their unsettling, recurring character Chieftain Mews. The date made fans wonder if it was some sort of April Fools prank, but then the band continued posting creepy clips featuring Mews.
The latest post shows frontman Thom Yorke and longtime collaborator Stanley Donwood sitting at a table, discussing Radiohead's "embarrassing" stats on the social media platform. They call in Mews to have a word about production.
“We love what you’re doing, you obviously have been trying very hard, and we appreciate the effort, but we have been looking over the numbers," Yorke explains to Mews. “Every time a new post goes up you get 30% less people viewing it. So clearly it’s not going in the right direction. Clearly you needed to do something more like dogs dancing or whatever the f**k it is.”
“There is literally a dog in Croydon who’s got more followers than you," Donwood chimes in. “People on TikTok, they find you, I think the word is ‘repellent.’ ‘Creepy.’ ‘Creepy uncle.’ They called you a creepy uncle. It’s a f**king disaster.”
Later in the clip, Yorke scorches Mews for the content he's been posting. "We’re in a difficult position. You’ve promised us that you could give us a strong identity on TikTok, promote the music, get us back into the marketplace. But instead you’ve just become a source of acute embarrassment," he says.
When Mews apologizes, Yorke becomes kinder, saying it's not his fault, it's just the times. "It's not the '90s anymore, is it?" he says.
Watch the hilarious video below.