50 Cent Revives Iconic G-Unit Tanks & Headbands
By Tony M. Centeno
February 16, 2022
50 Cent's G-Unit will live on forever not only through the timeless music the imprint has released over the years, but also through its unforgettable apparel. After his surprise appearance on stage at the Super Bowl LVI's Pepsi Halftime show, 50 Cent has revived his throwback fit and made it available to fans once again.
On Tuesday, February 15, the "Power" creator tweeted out a link to the notorious "Unit" tank tops and the "Unit" headbands. The white tank tops with the classic blue or red-striped edges are available for $39.99 while the red, white and blue headbands are $19.99.
Get your G-Unit Tanktops & Headbands Now • https://t.co/XA6LsFIIF5#GUnit pic.twitter.com/8HbrRG8kNH
— 50cent (@50cent) February 15, 2022
G-Unit is obviously famous for introducing us to his former artists Lloyd Banks, Young Buck, Tony Yayo and The Game. The label helped further their careers, but the clothing brand, which was separate from the record label, also made a fashion statement that will forever be burned into every hip-hop head's minds for years to come. Launched in 2003, the G-Unit Clothing Company was a joint effort by 50 and Marc Eckō. The brand was strong about five years until the partnership ended and was revived for a final collection in Spring 2009. However, 50 and Eckō's deal allows the rapper the ability to re-launch the clothing line whenever he chooses.
While the opportunity to be able to buy all the G-Unit sweaters, t-shirts, and sneakers would feel nostalgic, fans can only cop the tanks and the headband at the moment. 50 Cent hasn't revealed any other plans for a full revival of the clothing line, but clearly he's testing the waters by selling the most recognizable pieces from the brand.
We don't blame 50 for losing sight on his fashion goals. The rapper-turned-TV mogul has been focused on developing his Power universe on the Starz network. With Season 3 of Power II: Ghost and Season 2 of Power Book III: Raising Kanan on the way plus the recent premiere of Power Book IV: Force, 50 is way too busy dominating the world of television to worry about the fashion world.