Ford Bronco Used In OJ Chase May Soon Be Up For Sale; Owners Want Millions

By Jason Hall

April 15, 2024

OJ Simpson Chase
Photo: Getty Images

The owners of the Ford Bronco that carried late Pro Football Hall of Famer O.J. Simpson during an infamous low-speed chase across Los Angeles are ready to sell the vehicle and are seeking at least $1.5 million.

The three owners -- Simpson's former agent Michael Gilbert and two friends of its original owner, former NFL player Al Cowlings -- told Cllct that they had mulled the idea of selling the SUV for the upcoming 30-year anniversary of the police chase even prior to Simpson's death last week.

“Before O.J. passed, we had always thought this was going to be the year we were going to sell because it’s the 30th anniversary,” Gilbert said. “Who knows if we are all going to be around for the 35th or the 40th?”

The three owners said they last received an offer of $750,000 for the 1993 Bronco and are aiming to get at least $1.5 million through a public or private sale during a conference call with Cllct. The vehicle was previously parked in space 144 at a condominium garage in Los Angeles for 17 years before briefly being moved to the Luxor Hotel in Las Vegas to help open a sports museum and has recently been on loan to the Alcatraz East Crime Museum in Pigeon Forge, Tennessee.

Simpson was found "not guilty" for the deaths of Goldman and Brown in 1995, despite being later unanimously found liable in a civil trial for the wrongful death of and battery against Goldman and battery against Brown. The Pro Football Hall of Famer died at the age of 76 last Wednesday (April 10), his his family announced in a statement shared on his X account last Thursday (April 11).

"On April 10th, our father, Orenthal James Simpson, succumbed to his battle with cancer. He was surrounded by his children and grandchildren. During this time of transition, his family asks that you please respect their wishes for privacy and grace. -The Simpson Family," the post states.

Simpson's cancer diagnosis was initially reported by Local 10 News in February. The news outlet reported that he was undergoing chemotherapy in Las Vegas and that he told friends and family he was in hospice care, which he denied publicly in a video shared on his X account, instead claiming he was "hosting a ton of friends for the Super Bowl here in Las Vegas" at the time. The Hall of Famer was sentenced to 33 years in prison with the possibility of (granted) parole after nine years on charges of kidnapping and armed robbery for a separate incident in 2008, years after being "not guilty" in relation to Goldman and Brown's deaths.

Simpson's 1995 murder trial and 2008 prison sentence for armed robbery and kidnapping have overshadowed a Hall of Fame football and acting post-retirement acting careers, which he has unsuccessfully attempted to restore though his social media presence, launching his X account just over a year after being released from jail on parole.

Simpson recorded 11,236 yards, placing him second all-time when he retired (now 21st) and was the 1973 NFL MVP and Offensive Player of the Year, becoming the first player in league history to record 2,000 rushing yards in a single season, while also recording an NFL-best 12 rushing touchdowns. The California native led the NFL in rushing yards during three other seasons and was a five-time first-team All-Pro and five-time Pro Bowler, as well as a member of the NFL 1970s All-Decade Team, 75th Anniversary All-Time Team and 100th Anniversary All-Time team.

Simpson also had a successful acting career, which included roles in 'The Naked Gun' film series, as well as serving as an analyst for NBC Sports prior to his murder trial. The former Heisman Trophy winner recently appeared a regular guest on the 'It Is What It Is' podcast hosted by rappers Cam'ron and Mase and co-host Treasure Wilson, which included comparing New York Jets quarterback Aaron Rodgers' season-ending injury to the 9/11 attacks, which was met with criticism.

Simpson also shared a video in which he implied his prison sentence for kidnapping and armed robbery was harsher than the one given to former Las Vegas Raiders wide receiver Henry Ruggs III in August.

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