Bill Belichick's Girlfriend Jordon Hudson Files 'Gold Digger' Trademark

Jordon Hudson, the girlfriend of former multi-time Super Bowl champion and current North Carolina head football coach Bill Belichick, filed a trademark application for the term "gold digger," according to filing records viewed by PEOPLE.

The application was filed by TCE Rights Management, a company managed by Hudson, 24, on August 25 to be used for jewelry or key chains and is actively awaiting assignment to an examining attorney.

Hudson's relationship with Belichick, 73, has been met with scrutiny given the wide age gap and her involvement in his coaching career. Podcaster Pablo Torre previously revealed that sources told him Hudson had been banned from North Carolina's practices, which the school later denied, and Belichick's family was concerned that their relationship was tarnishing his legacy.

“There is deep worry for how detrimental Jordon can be for not just North Carolina but Bill’s legacy, reputation — everything he has built and worked for over decades,” one Belichick family source told Torre, who had previously broke the news that Hudson forced her way into a Dunkin' Donuts Super Bowl commercial in February.

Torre, who was joined on the episode by Katie Nolan and Michael Cruz Kayne, said he spoke to 11 different sources who had dealt with Hudson, a former Bridgewater State University cheerleader, directly since she went public with her relationship with Belichick last year. Torre's investigation addressed Hudson's reputation after Belichick, who signed a five-year, $50 million deal to become UNC's head football coach in December, allowed her into the fold, with two UNC sources said to be higher-ups within the athletic department reportedly deciding last week that Hudson is no longer allowed on the football field or inside its football facility.

“Don’t think you’ll be hearing much from Jordon moving forward,” one source said, according to Torre.

In April, Jennifer Schmitt, the wife of Stephen Belichick, Bill's son and defensive coordinator, responded to a comment posted by comedian Nikki Glaser in which Glaser claimed Hudson was "acting as his publicist" in response to former New England Patriots wide receiver Julian Edelman and tight end Rob Gronkowski's defense of their longtime former coach's relationship on their Dudes on Dudes podcast after a clip of Hudson interrupting and prohibiting a question from being asked during Belichick's CBS Sunday Morning interview went viral last month.

“Publicists act in a professional manner and don’t ‘storm’ off set delaying an interview,” Schmitt wrote.

Belichick issued a statement claiming he "clearly communicated" to his publicist, Simon & Schuster, that all promotional interviews would "solely" be about his upcoming book, The Art of Winning -- Lessons from My Life in Football, which is set to be released next week and claims CBS News reporter Tony Dokoupil and producers didn't comply.

“Unfortunately, the expectation was not honored during the interview,” Belichick said in the statement, which was shared by UNC and obtained by ESPN's Pete Thamel on April 30. “I was surprised when unrelated topics were introduced and I repeatedly expressed to the reporter, Tony Dokoupil, and the producers that I preferred to keep the conversation centered on the book.

“After the occurred several times, Jordon, with whom I share both a personal and professional relationship, stepped in to reiterate that point to help refocus the discussion. She was not deflecting any specific question or topic but simply doing her job to ensure the interview stayed on track. Some of the clips make it appear as though were were avoiding the question of how we met, but we have been open about the fact that Jordon and I met on a flight to Palm Beach in 2021.

“The final eight-minute segment does not reflect the productive 35-minute conversation we had, which covered a wide range of topics related to my career. Instead, it presents edited clips and stills from just a few minutes of the interview to suggest a false narrative — that Jordan was attempting to control the conversation — which is simply not true.”

"No?" Dokoupil asked.

"No," she responded.

Dokoupil also asked Belichick, 72, how he handles interest in their relationship, to which the six-time Super Bowl champion head coach and two-time Super Bowl winning assistant responded, "Never been to worried about what anybody else thinks...just tried to do what I feel like is best for me and what's right."

Earlier this month, public emails revealed Belichick had fears of being viewed as a "predator," while Hudson worried the hiring of Steve Belichick, Bill's son, as his defensive coordinator would be seen as nepotism, the Athletic reported. Belichick asked for Hudson to be copied on emails sent to him since his surprising decision to take over as the Tar Heels' head coach.

“Is there anyone monitoring the UNC Football page for slanderous commentary and subsequently deleting it / blocking users that are harassing BB in the comments?” Hudson wrote in a Feb. 13 email obtained by the Athletic.

“I cannot believe that UNC would support my being called a ‘predator,’” Belichick responded in an email the next day.

Bill's other son, Brian, was also hired to his UNC staff as a defensive backs and safeties coach after nine seasons with the Patriots, which included 2024 under his father's successor and former linebacker Jerod Mayo, who was fired after one season. Brian, however, wasn't mentioned in the emails by Hudson, whose signature states that she works as the "chief operating officer of Belichick Productions."

Belichick, who was hired by North Carolina in December, is the third-winningest coach in NFL history and one of seven NFL head coaches to have spent more than 20 years with one franchise following George Halas (40) of the Chicago Bears, Curly Lambeau (29) of the Green Bay Packers, Tom Landry (29) of the Dallas Cowboys, Don Shula (26) of the Miami Dolphins, Steven Owen (24) of the New York Giants and Chuck Noll of the Pittsburgh Steelers, all of whom have been enshrined in the Pro Football Hall of Fame. The Nashville native won an NFL record six Super Bowls as the head coach of the New England Patriots after previously winning two as the defensive coordinator for the New York Giants.