Episode Transcript
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Speaker 1 (00:00):
For thirty five years, Cindy Stumpo has been a female
homebuilder with a passion for design, a mastery of detail,
and a commitment to her crack. With daughter Samantha Stumpo
by her side.
Speaker 2 (00:10):
I don't need my whole family on a date with me.
That's a good note.
Speaker 1 (00:13):
It's goddemn weird.
Speaker 2 (00:14):
See.
Speaker 1 (00:14):
Stumpo Development is the only second generation female construction company
in the country. You're crazy, You're a wacko.
Speaker 3 (00:20):
You're insane.
Speaker 1 (00:23):
I mean, it just doesn't end together. Cindy and Samantha
welcome guests to explore the world of construction, real estate, development,
design and more. Unpredictable. Every time I think I know
what you want, you'd switch it out. But that's what
makes sure houses all day. Discuss anything that happens between
the roof and the foundation. Nothing is off limits. You
truly do care about everybody. She can yell at, you
(00:43):
can scream, but when you get her alone, she's the
best person on the planet. Cindy Stumpo is tough as nails.
Speaker 2 (00:54):
And welcome to Cindy Stumbo chough his nails on WBZ
News Radio. Okay, who's our guest tonight? In the studio.
You know, Wendy has the last name. We go by
Wendy Wendy. That's your stage name, right, Stalin?
Speaker 3 (01:07):
Or is that you really Darland? Yes?
Speaker 2 (01:09):
Is that stage name? Or is that your name.
Speaker 3 (01:10):
Is born born with the star and my name born
with it.
Speaker 2 (01:14):
Okay, there you go. Actually, Sammy, I met somebody recently
that Wendy went to camp with. So you must went
to camp and up in New York or Maine somewhere. No, yeah, Maine,
we camp.
Speaker 3 (01:24):
A triple A camp.
Speaker 4 (01:25):
Really, we played you in sports. I went to Viga,
all right.
Speaker 3 (01:30):
You guys were great at tennis.
Speaker 2 (01:31):
Youwhere so I won't ask how Wendy is. But Sammy's
thirty seven, so you can. You guys can run the
numbers your selves. Okay. So, yeah, I met submy recently
that said they went to camp with you. Anyways. And
by the way, when Samody's a friend of mine, don't
have a knock a friend of mine because I'm coming
at you right.
Speaker 3 (01:47):
So I'm extremely loyal, loyal to the core.
Speaker 2 (01:54):
It's just something you're born with. Okay, Wendy, tell my
listeners something about how did you get started? How did
Wendy Stalin become Wendy Stalin, I pronounced my eyes? Did
I pronounce my eyes on that one? Thank you, Thank you.
Speaker 3 (02:07):
I've been in the music business my whole life, but
I was discovered at fourteen years old by Maceo Parker.
I'm sure you guys have heard of James Brown. Well,
when James Brown went solo, his band stayed intact and
Maceio Parker became the lead singer and he sounds just
like James Brown. And he pulled me up on stage
(02:31):
as a fourteen year old club hopping around New York, which,
of course I had my fake ID pretending that I
was eighteen, I having back twenty one.
Speaker 2 (02:42):
Oh that was twenty one.
Speaker 3 (02:44):
Yeah, So basically I went in and I ended up
scatting on his stage because I'd been singing my whole life.
And it was written up in all the newspapers the
next day, and he got down on one knee and
put a bass string around his finger and said to me, Wendy,
(03:09):
will you please from this day forward you are married
to music. And from that day forward I was married
to music. It was written up in all the newspapers
the next day, and I got gigs all around New
York and that's how it all started for me.
Speaker 2 (03:25):
And then take us from the next phase. So you're
out there, you're in the music industry, and now you're
out looking for what talent or he just happened to
find step in it.
Speaker 3 (03:34):
No, no, I really was, you know. I got the
producer of the Rolling Stones came to me and said, Wendy,
I think you're the next big star. Let's get into
the studio together. I made some recordings and my Space
became the biggest thing at the time, and I went
to number one eight times on my Space on their
(03:56):
music charts, and an agent said to me, Wendy, I
would love to shop you around me down, which is
a huge music conference. I got two record deals, one
with Sony and one with Universal. I took the one
with Universal.
Speaker 2 (04:12):
When you were with Sony when Sony made yournofa was
was that with Donnie Aina a Tommy Matola back in
the day. Neither with Charlie Walk.
Speaker 3 (04:21):
This was actually out of Europe.
Speaker 2 (04:23):
So I started okay.
Speaker 3 (04:26):
So I was touring all throughout Europe and my song
was honored by the Songwriters Hall of Fame, and so
I was the only you know, twenty five year olds
who was honored by the Songwriters Hall of Fame at
such a young age. So I came back to the
States after touring for a few years, and basically what
happened was I I got approached by lots of different
(04:50):
multi platinum producers who said to me, Wendy, we would
love for you to be our in house songwriter, and
I went with one. It was huge working with people
like Beyonce, Jessica Simpson, Britney Spears, Whitney Huston, Will Smith,
Pink Shaka Khan, and we were writing all these songs.
I said, but all these people are already famous. I
(05:13):
would love to be able to find someone from scratch
and bring them to fame. And so he said, Okay,
find me a girl under the age of twenty five
who could be the female equivalent to the lead singer
of the Stroke, somebody who's edgy and bold you can't
take your eyes off of. And so I went to
over sixty shows looking for this person while we were
(05:37):
writing all this music for that artist, and I came
back with one girl. Her name was Stephanie Germanada, and
we turned her into a global billion dollar brand called
Lady Gaga.
Speaker 2 (05:51):
And I know, there's not a lot you can talk
about that because it went down different avenues. But you
were pretty much the one that stepped in and said, okay,
this girls got talent.
Speaker 3 (06:02):
Well not only that, we we we created the entire
you know, we created the brand with her and brought
a team of This was like my startup, so you know,
this included songwriting, This included you know, uh, creating the name. Uh,
(06:24):
getting the record deals. She was dropped, getting the second
record deal, so.
Speaker 2 (06:29):
He forget record deal. She was dropped, and then after.
Speaker 3 (06:33):
He was dropped, and then we had to you know,
as a team, we got her the second record deal.
And after she was dropped. You know, it was a
really intense time because the music industry basically makes it
very difficult for you to re enter. And here we
(06:55):
were sitting on the first album, The Fame, which got
Billboard's Album of the Decade one hundred and eight weeks
on the charts at number one. I mean, she is
just a powerhouse. But it took years and a lot
of time devotion made.
Speaker 2 (07:17):
Obviously, the first album didn't do so great, they went
and dropped her, right the sales were wrong.
Speaker 3 (07:22):
They didn't they didn't release it.
Speaker 5 (07:24):
They sheltered her, as they shelter used as a text
right off, so.
Speaker 2 (07:30):
They never put out They shelved the album. Ell Read
okay got it.
Speaker 3 (07:35):
Eli Read says it was the worst decision of his
life and I would have to agree.
Speaker 2 (07:40):
So they didn't release the first album. So it wasn't
that she had failed. They just shelved her and then
she got picked up again. It was hot, yes, it was.
Speaker 3 (07:48):
It was the record label's fault completely. Their album, Like
I said, one hundred and eight weeks on the Billboard
charts and got Album of the Decade and number two
on that list, spent half the amount of weeks at
number one. So this was a huge the you know,
the biggest artist of the last twenty five years. We've
(08:10):
created a global brand.
Speaker 2 (08:12):
And then what happened at that point it was a
we and then a not we. It was a we
the four way it was.
Speaker 3 (08:20):
It was fantastic, But basically, you know, I went on
to right now. You know they called me many times. Okay,
Wendy continued to work with us, but when you get
Billboard's Album of the Decade one hundred and eight weeks
at number one, you kind of want to leave on
a high and start to do what I'm doing now,
(08:41):
which is I've created an immersive streaming music streaming platform
that is going to be a huge competitor to Spotify
and is a complete ecosystem that takes all of the
steps over fifty seven functionalities that I created with this
(09:04):
tech guru who sold five tech companies for three point
two billion dollars, and we created this platform that is
going to revolutionize the music business completely.
Speaker 2 (09:19):
Okay, let me hold, I thought we was going to break.
That's the city, Stumple.
Speaker 1 (09:23):
We're sponsored by Flora Decor, National Lumber and Village Back.
Speaker 2 (09:40):
Welcome back. This's the city Stumple. I'm here with Smantha
have his nails on WBZ, and we are here with
Wendy Stalin. Pick up where we left off. I'm sorry.
Speaker 3 (09:50):
So yeah. Music Soul is basically the next project that
I'm deeply involved in. I'm a co founder and it
is going to be a one stop shop like the
Amazon for music, where artists are able to get tickets,
(10:11):
create podcasts, stream music, create all the engagement from social media,
you know, contests, meet and greets, you know, have charities
and basically AI on the platform pairs each of the
artists with a brand, so that, for example, if you're
(10:32):
a brand new artist, you're automatically paired with the brand,
and the one hundred and fifty million opt in consumers
from s day latter can be driven to your profile
so that you automatically have an audience and it's all
automated for you. And instead of getting points zero zero
(10:54):
four cents per stream you know, Snoop Dogg got a
billion streams on Spotify, didn't he made less than forty
five thousand dollars for a billion streams? Like, why would
anyone want to be in a business where great performance
no longer equals great rewards? So here's the ability to
(11:17):
you know, make real money. Because it's seven We give
our artists seventy percent of all streaming and programmatic advertising revenues.
So it's a big deal. It's going to create a
huge financial shift where people can actually make money off
of streaming content instead of just some you know, point
(11:41):
zero zero four, which is criminal in my opinion.
Speaker 2 (11:46):
So you've learned to pivot big time from what you
were used to doing into this new tech world.
Speaker 3 (11:54):
Well, it's not just pivoting, it's basically taking all the
experience I have from creating a global brand and automating
it and making it accessible to artists everywhere, which just
hasn't been done before. You know, the record labels expect
you to come completely packaged, you know, with perfect songs,
(12:20):
perfect marketing, millions of followers, millions of streams. How are
you supposed to do that on your own? I learned
how to do that by building, you know, helping to
build Lady Gaga's career, and now I'm making it accessible
to everybody so that everyone has a real shot and
(12:41):
to also create a middle class within the music business.
In the same way that Uber Lift allowed people to,
you know, make money from driving their cars. Why can't
everybody do it? So now we're going to have a
solution for people to actually make money for music.
Speaker 2 (12:59):
I think it's funny. Next week we have a country
singer coming in that and again another person on my
social media right he was at what number three on
country the music charts got to number one and he
was number three, and I said, look, I want to
get you on my show. Immediately he finally hit number one,
and he did it all by himself, all self paid. Yeah, yeah,
(13:21):
I get it. I have to like literally hook you guys.
Speaker 3 (13:23):
See, it is definitely the exception to the rule. But
even at number one, like I said, says the number
one a million times? How much is he getting paid
for number one? It's great to have the accolades, you know,
but you know, listen, I'm a songwriters you know, honored
by the Songwriters Hall of Fame, Grammy nominated, worked with
(13:45):
every artist across the board, you know, lots of the
biggest names in the world, opened for Jack White and
Cheryl Crowe and you know on the records of Nora Jones.
I mean, does that necessarily add up to money when
music streaming royalties is point zero zero four sense? Now,
(14:05):
building Lady Gaga from scratch, that was a different story. Clearly.
You know, there was a huge financial gain from that,
and so I wanted to be able to make that
financial gain accessible to millions of artists everywhere.
Speaker 2 (14:21):
So if you're just nobody, they can come onto that
platform is again technical free for free. So technology and
me we're not best friends, Okay, I like a dumb house.
Speaker 3 (14:33):
People like Instagram would disagree with you. I say, you've
got lots of followers on Instagram, very loyal followers.
Speaker 2 (14:42):
I think, and Samantha, I think she didn't want to.
Speaker 3 (14:47):
Now.
Speaker 2 (14:47):
The quasion why I came on Instagram, Wendy was because
people were taking my houses off my websites, and Samantha
would say, Mom, your house is all of Instagram and
people taking credits for your work, whether it's Bathom's kids, whatever,
front elevations were, and I'm like, what are you talking
about this? How do you get those pictures? And then
I went on I'm like, dude, that's not your picture.
(15:08):
And some people were really polite and said, you know what,
you're right, we took the credit, We're going to give
you the credit and reposted. And then you get the
idiots that go, that's mine, Okay, show me what's behind
that wall. And I'll show you what's behind that wall. Right,
It's like, buddy, gets you get my picture off your page.
We had so many fights, Sammy, like, and then you
get Sidney Stumpos talking to Sidney Stumpo's on Sidney stump
(15:29):
but like, dude, can you just.
Speaker 3 (15:30):
Oh my god, I have how many Wendy Starling's are
there across social media?
Speaker 2 (15:34):
There's like, but these people answer questions what color paint
what that's and they give these people advice that's not me.
I'm like people Google crazy, like go get your own identity,
leave me alone. Okay exactly, they're all crazy, But Wendy normal.
You're also doing so much modeling too. Tell us what
you're doing in New York right now? What are you
(15:56):
doing in New York right now?
Speaker 3 (15:58):
Well, I just modeled in New York Fashion Week. So
I've just modeled in a New York Fashion Week like
a week ago or something. And now I'm speaking. So
music soul has so many facets to it with charities
and causes to also drive traffic and raise money for
(16:24):
charities and causes. So I am speaking. I was I'm
speaking at the United Nations on Saturday in front of
the General Assembly about how music soul can really enhance
their initiatives and make raise money for them in a
(16:46):
fun and engaging way for people instead of people just
giving a handout. They can watch educational videos, they can
watch Mike streaming revenues and mailbox money in a way
that people are used to and enjoy. And they have
a whole ecosystem around it. So I'm here to speak
to the un I was inducted into the Council of
(17:09):
Global Change at the United Nations, which I'm really excited about.
And I'm also speaking at the Principal Business Summit here,
which is a really incredible you know, basically a conference
(17:30):
where Steve Forbes is speaking and the CEO of Whole Foods,
and it's just a really incredible place where there are
a lot of big world leaders and businessmen and women
who are changing the world. And so I'm speaking for
thirty minutes about music soul here as well.
Speaker 2 (17:52):
Very cool. So you grew up in the Northeast, right.
Speaker 3 (17:56):
Grew up here in New York City? Love it?
Speaker 2 (17:59):
Okay, you live on the West coast, right.
Speaker 3 (18:02):
I now live in Los Angeles. But to be frank,
I traveled two hundred days last year, so I'm usually
not anywhere for more than five days at a time.
It's been three years of extreme travel for me between modeling,
you know, Paris, Milan, London, New York, LA. You know,
(18:27):
it's all over the place.
Speaker 2 (18:29):
Did you think that girl that went to camp.
Speaker 3 (18:32):
What a triple A?
Speaker 2 (18:34):
Who's going to become the woman she became?
Speaker 3 (18:38):
Never in a million years, Never in a million years.
I mean, I had always been singing. I was, you know,
the lead in the play or whatnotic summer camp. But
I never thought that. I certainly couldn't have predicted that
I've really helped to build Lady Gaga and discover and
(18:58):
develop her from I'm an unknown artist to a billion
dollar brand. I definitely couldn't have expected that I would
pair with the technologists to create something really incredible for
people to be able to monetize their careers. I mean,
it's become a really exciting and spontaneous journey.
Speaker 2 (19:23):
All that thought I was say, stampo and you listen
to Toughest Nails on w B'sden News Radio with you right.
Speaker 1 (19:28):
Back, sponsored by Pellow Windows of Boston, Next Day Molding
and Kennedy Carpet became.
Speaker 3 (19:44):
So wome scun.
Speaker 2 (19:56):
You look at me, they and welcome back to Also
on WBZ Sammy, I said, Sammy opened us, bring us
Breakshe No, I wasn't in the mood. She doesn't like
to go out or bring in, so this is kind
of I don't even think Sammy knows the story. So
Wendy needs a beautiful house to shoot in. That's how
Wendy and I became friendly and started talking on you know,
(20:18):
we're following each other and she's like, Cindy, I need
a really cool house. I'm like, no problem. So I'll
put you with John Lyons and go meet John. He'll
be back in La. I'm gonna give his number. Just
set up. So you see how people can be on
social media and can become friends. Her and John Lyons met,
she did a shoot at John's house. John's house was beautiful, correct.
Speaker 3 (20:40):
Gorgeous, gorgeous. Thank you so much. That was so wonderful
of you.
Speaker 2 (20:44):
So she just reached out. I said, I'll make it happen, right.
So that's again when people say can people really become
friendly from social media? Yeah they can. It just takes
two people to make the effort right. Just can't be
one sided. It's one side, and you know, get rid
of that person.
Speaker 3 (21:00):
I met my boyfriend through Instagram. My boyfriend, Chris boss
With three and a half years later. I don't know
if you follow him. He's fantastic, but he was a
former FBI hostage negotiator. He's such an interesting human being.
And yeah, we he messaged me on Instagram and so
(21:24):
three and a half years later, you know, and.
Speaker 2 (21:26):
Trust did you trust this dude from the beginning, as
you go on, don't know, maybe as well.
Speaker 3 (21:31):
He told me that the first date was much more
like a cross examination. There was some very inaccurate things
on Wikipedia about him at first, and you know, it
said he was a lot older than he was. It said,
you know, there were some iffy things. It said he
(21:53):
was married, but that ended up being his daughter in law,
thank god. And so now you know I made him.
Speaker 2 (22:01):
I see, I can see, I can see the happiness
to you through your pictures. We're all watching that, right.
Pictures tell when they say pictures tell a thousand stories.
The eyes can tell it all your you can tell
body language. I can anyways, then I look at some
couples go, oh that's so phony. Oh he's banging another broth,
Oh she's she on him. Oh yeah, this ain't working
(22:22):
at all. I don't know how I know these things.
I swear to God, I don't how I know them,
but I always do know them. So what is the
future here for you?
Speaker 3 (22:28):
Now?
Speaker 2 (22:28):
What?
Speaker 3 (22:29):
What?
Speaker 2 (22:29):
What's we have? This company? You got partners in this
company or the founder?
Speaker 3 (22:33):
Yeah, I'm the co founder with Risers. We've got our
board and right now we're we're building this to create
you know, major disruption in the same way that you
know Spotify disrupted many years ago, and now we're about
to disrupt Spotify and create major change in you know,
(22:56):
the ecosystem for artists to be able to really extend
the life of their careers and make money off music
instead of being T shirt salesman. I mean that's basically
what you know. Artists are meant to be a you know,
three ring circus over here with Okay, you've got to
sell this many T shirts, you have to have this
(23:17):
many streams, you have to have this many followers on
social media. Social media has so much to do with
how much you engage with others and how many times
you're liking someone else's posts or commenting. You know, you
need the force behind you to be able to provide
that audience, to provide the monetization tools necessary.
Speaker 2 (23:40):
And do you know anything about social Oh my god,
social audio? Thank you, Cindy had I had a brain
menopause moment. Do you know any about social autosocial social audio?
You actually get to talk, we talk to people. So
I want you downloading a chance this app called she said,
(24:03):
I don't have Mahdi here to help me. Here chatter
Chatta social, right is I and I sit on the
board of that one. You think I would know all
this stuff, but there's so much going through my head
right now. So we're taking you through Chada Social. I'll
send you the information I did. I sent you the
invite to download go back in your messages.
Speaker 3 (24:20):
Your own phone?
Speaker 2 (24:21):
Right, Who's I got three phones? What do I do
with all these phones? Okay, So there's questions in the
box for Wendy. This is what Chad's girlfriend learned to
do last week.
Speaker 4 (24:33):
How much, if at all, has music sinking helped your
career and what are your thoughts about AI in the
industry and how it can benefit artists?
Speaker 3 (24:41):
Okay, Well, music sinking has been a huge, a huge,
huge money maker for me in my career. And you know,
I'm I'm signed to a major publisher and so like
my first thing was the theme song to an NBC
(25:03):
TV show called Las Vegas. I don't know if you
remember that. I let, yeah, oh great, well, I you know,
created the theme song and which was one of the
major you know, commercials on NBC. And from there and
this was a song that I literally, uh composed and
(25:25):
produced out of my own home in my bedroom as
like a kid, and it became this It ended up
being a huge money maker. They used it on another
TV show. They used it for the Olympics. Uh, you know,
on a commercial during the Olympics. So having all of
(25:47):
that exposure, it brings you opportunities with brands. I mean obviously,
oh my god, that was one of my favorite shows that.
Speaker 2 (25:58):
Had how many scenes? How many seasons? That show have three?
Four seasons?
Speaker 3 (26:04):
I you know, I can't tell you, but I I
really I loved it and it allowed me to then
create theme songs for other TV shows movies. So sinking
is a great way to go, especially as an unknown artist,
and you know, focusing on your songwriting ability, that's a
(26:27):
great if.
Speaker 2 (26:28):
You show right. Okay, she's to answer the questions. I've
lost that, okay, A I go ahead.
Speaker 3 (26:32):
Hey, you're back to pictures of me and Chris.
Speaker 2 (26:36):
Yeah he popped on but no, we have you on
Chatta too, right, So people asking questions in the back chat,
that's that's how I want to get on there. But
I'll explain all that to you later.
Speaker 3 (26:48):
So just to answer the question about AI, AI is
fully integrated into the Music Soul app and so we
think that it's a fantastic stick if used appropriately. I
personally haven't used AI to in the creation of music yet.
I'm sure I'll give it a try, but I haven't
(27:10):
done that at this point. But chatchipt and the pairing
of artists with brands and smart contracts are all AI
enabled functions inside of Music Soul which are going to
be completely helpful.
Speaker 2 (27:27):
Completely because yeah, voice Taylor Swift.
Speaker 3 (27:33):
With Donald Trump, right, you know, he there was some
AI version of Taylor Swift on Donald Trump's website endorsing him,
but she hadn't really endorsed him. She's so anyway, Yeah,
you just.
Speaker 2 (27:47):
Take anybody's voice and say anything though, I mean that's actually.
Speaker 3 (27:51):
Their voice, but their image, you could their likeness. I
mean it really, You know, most of these social media
platforms have You've already agreed and accepted to give away
your name and likeness by being on Instagram or Facebook.
So you have to make sure that your AI is
kept for yourself. And I haven't read the fine print
(28:14):
to be able to be an expert.
Speaker 2 (28:16):
Somewhere down the road, it will find a way to
sneak into your business too, and they'll be a negative,
right because for every positive there is always negative. It's
going to figure ot where the negative is going to
be on that one.
Speaker 3 (28:26):
Yeah, you have to be careful, is what i'd say.
Speaker 2 (28:29):
But social audio is it's a different. Social audio is
very different. Like we can like each other's pictures. I
can tell you, hey, Wendy, I love that stunnying beautiful
ba ba bah. But you can screen share. You can
get on what we're doing right now and actually talk
to people and talk to fians, build your community of
people and so on and bringing your guests. It's kind,
(28:50):
it's really it actually is cool. And of course, like
anything else, there's things. It will have an algorithm that
you'll like and you'll follow, and they'll have an algorithm
that you won't ever see. Right.
Speaker 4 (29:00):
So I have a question, go ahead, with all the
success that you have had thus far, what's the ultimate
legacy that you want to leave.
Speaker 3 (29:09):
I want to I want artists to get paid, period.
I think that right now, I literally think it's criminal
that you can get a billion streams and make less
than forty five thousand dollars. I mean, you guys are builders.
Can you imagine creating a billion dollar home and making
(29:31):
forty five thousand dollars.
Speaker 2 (29:32):
Yeah, I'll go take an exercise. I'll go rue on
the treadmill. Thank you.
Speaker 3 (29:36):
Yeah, exactly.
Speaker 2 (29:37):
They don't need an exercise. We don't need an exercise. Yes,
wait to break, gotta go to break. I'm Sidy Stumping
and listen Toughest Nails on WBZ and We'll be right back.
Speaker 1 (29:46):
Sponsored by new Brook Realty Group, Boston, would Smaller Insurance
World Auto Body and Tosca Drive Auto Body.
Speaker 3 (30:06):
Giving me a million reasons to let you go. You're
giving me a million reasons too quick the show. You're
giving me a million reasons. Give me a million reasons.
Speaker 2 (30:17):
And I'm Sidy Stumper and you'll listen to Toughest Nails
on WBZ News Radio ten thirty. Sammy, Yeah, who are you?
We'll come back from break? Wake it up?
Speaker 4 (30:27):
I'm Sammy.
Speaker 2 (30:28):
Okay, that's good. You like Triple Task and who's on
Wendy tarltt thank your questions? Can I ask did she
finish the last one? You got ten minutes left here?
Speaker 4 (30:38):
Did you have more to say in the last one?
Or no.
Speaker 3 (30:42):
She forgot We've had that break and so I can't.
Speaker 2 (30:46):
Okay, well having a menopause moment.
Speaker 4 (30:47):
What advice would you give someone who wanted to get
into the industry now that it's harder to become discovered
via streaming platforms. That's why she's creating this up.
Speaker 3 (30:56):
That's exactly why I'm creating it because can you imagine
signing up for free AI, pairing you with a huge
brand like a stay Lauder home depot whatever, who have
one hundred and fifty million opt in consumers that were
being driven to your profile to hear your music, and
then you retaining seventy percent of that streaming revenue. I mean,
(31:20):
that's insane. You can make a ton of money.
Speaker 2 (31:23):
How do people get on your app?
Speaker 3 (31:26):
Well, they'll be able to sign up just like they're
for free, even the way they're able to sign up
for put in any app.
Speaker 2 (31:33):
What's media.
Speaker 3 (31:35):
Music's called Music Soul. It hasn't launched yet, we're in
pre launch phase.
Speaker 2 (31:40):
But this is a testing I've learned so much about technology.
Are you invaded testing?
Speaker 3 (31:46):
We we have, yes, we are. I mean we've tested
like sort of uh played down versions, but it has
it has fifty seven different functions, whereas you know Instagram
has something like twelve or fifteen, so you can imagine
how you know immersive it is.
Speaker 2 (32:04):
It's like do we have a launch date yet or
not yet?
Speaker 3 (32:08):
Not yet, not yet, but that's why I'm in New
York right now getting it, getting it done.
Speaker 2 (32:14):
But this will launch, oh for sure, for sure.
Speaker 3 (32:17):
This is this is rich once that will be huge.
Speaker 4 (32:20):
Sorry, So does music still act as a distributor like
United Masters?
Speaker 3 (32:26):
It acts as a distributor. I mean, like I said,
it has fifty seven functions. It's a distributor, but it's
a combination of if you could put Amazon, you know
the functionality of Amazon where there are storefronts, and it
also it's a distributor, so it distributes your music like
(32:47):
iTunes or Spotify, and we have the music license for
all of the music on Spotify or Apple Music or
you know Pandora. We it has podcasts, It has meet
and grease, It has charities so that all of the
the opt you know, email addresses from let's say, you know,
(33:10):
one of these huge charities would be driven to your content.
It's mass promotion at its finest and distribution of that
mass promotion and monetization of it because you get seventy percent.
So it's completely different than anything else out there where,
any other platform, no matter what it is, you're going
(33:30):
to get less than half a penny.
Speaker 2 (33:32):
I have to pitch with a friend of mine, Ernie Book.
I got to make that. I'm gonna put you guys together. Okay,
thank you. Eliminates record.
Speaker 5 (33:40):
Yeah, they're going to everything's record labels are going to
be so happy because instead of throwing a million dollars
at an artist to see if their song sticks against
the wall, they're going to have real time data with
mass promotion to see if they're making a correct investment.
Speaker 3 (33:58):
So it's a true vedding process that right now they're
basing everything on social media numbers, which can be flubbed.
This can't be.
Speaker 2 (34:09):
Who's your favorite artist right now? Ooh, that's a good one.
Speaker 3 (34:15):
I would say that my favorite artist is I mean,
I love classic, classic music, so I would say my
favorite artist is probably you two or Sting. I love
these classic artists. I think they stay in the test
of time, and.
Speaker 2 (34:33):
It seems like we both play a lot of that
same music. Did you notice that on us stories?
Speaker 3 (34:37):
M Yeah, totally. I love you know, it's it's just
it stands the test of time. I hate trendy music.
You know, sometimes it goes well with social media a
lot of trendy music, but the stuff that kind of
seeps into my soul is classic music.
Speaker 2 (34:55):
So I'll get on social media a lot on Instagram, Cindy.
I love your stories and I even love your music
even more, Like where did you find that song? Like
I write, they're like, oh I forgot about that song.
Oh I forgot about that song, you know. So yeah,
And I go through everything from motown to disco to rock,
the soft rock rock right there with so you know, motown.
(35:16):
So I'm all over the place. I think I'm very
bipolar when it comes to my music. But if you
had to pick today today, who's one of your favorite
artists in twentys.
Speaker 3 (35:26):
I think Bruno Mars. I mean he also started off
as a songwriter for other artists before he became a
huge start performer himself, and so I really love that
his ability to write and produce songs that are like
timeless in that genre are this phenomenal. He's He's someone
(35:49):
I truly respect and admire.
Speaker 2 (35:51):
Okay, Sammy which Gold because no matter I can put
these glasses on, and Nelson's got that dark screen going
I cannot see the question. Go ahead.
Speaker 4 (35:58):
So let's say you have ten ku and AI matches
one hundred of them to one company, ask for an artist,
who then narrows it down. Does AI narrow it down
to one or is that up to the client to
sift through?
Speaker 3 (36:12):
Neither neither. They're missing it. As soon as you sign
up and you say, okay, I would like to be
paired with the company, AI has a set of criteria
for what the artist wants to be paired with and
a set of criteria for what the brand wants to
be paired with. Music Soul automates the process of pairing
the two together, and then as part of the company's
(36:36):
marketing strategy, they will send their one hundred and fifty
million opt in consumers to that artist's profile. And so,
does it mean that one hundred and fifty million people
will listen to your song? Probably not, But if they're
able to get one percent of that ten percent of that,
then they're making real money. Because Music Soul gives seventy
(36:59):
percent to the artists from streaming.
Speaker 4 (37:03):
That's pretty cool.
Speaker 2 (37:04):
Seventy percent of what though.
Speaker 3 (37:08):
Seventy percent of streaming and programmatic advertising. So For example,
what programmatic advertising is. If I'm Nike okay, and I say, Hey, Instagram,
I want to target all of Justin Bieber's followers for
a brand new sneaker that I have. The deal is
between Nike and Instagram and Justin Bieber, who's providing all
(37:31):
of the followers, all of the curated content, receives zero
dollars from that transaction on social media, even though he's
providing everything on Music Soul, he gets seventy percent of
that deal. It's real money.
Speaker 2 (37:47):
And this is the first app like this that's going
to take care of the artist.
Speaker 3 (37:51):
First one, first one, every other every other app less
than half a penny.
Speaker 2 (37:58):
You know that's pretty bad, right, So it's criminal.
Speaker 3 (38:02):
It's criminal who can support themselves that way.
Speaker 2 (38:05):
So when you download an old song for like, I
think was that? I think I'm the only idiot still
doing that out I sam me on iTunes? Am I
the only ones still paying? That was a leak of dollar.
Speaker 4 (38:14):
We all pay like ninety nine for Spotify, We pay
a monthly fee and you now pay nine nine a
month for but.
Speaker 2 (38:20):
I was downloading from iTunes. So my point is it
seems like I always going okay, whatever. I can keep
up with all of it, but the ones I pay
is always the most expensive, whether it's a doll thirty
nine or a doll ninety nine, whatever it is, right,
what is the artist get from that? Let's say it's
a doll nine nine, because I never find the nine
nine set once unless you're the one hit wonders. Right,
Even David Cassie gets a doll nine nine. Still love him,
(38:40):
by the way, that was my first crush. But anyways,
once against that, what is the odyssey of that dollar
ninety nine or a doll thirty nine. Whatever we're doing.
Speaker 3 (38:47):
We're streaming like Spotify, So it's not as much like
iTunes where you're downloading music, you're streaming. It's a streaming
service like Spotify, and it's free for the artists to join.
They get seventy percent of all streaming and programmatic advertising revenue,
(39:08):
and their level of engagement helps accelerate their level of promotion.
So it's it's phenomenal, you know, it's it's just so
it's not like a download I'm not I'm not gonna
like break it down in terms of downloads because it's
(39:31):
not a downloading app. It's a streaming app like a YouTube.
Speaker 2 (39:35):
But me, if I buy a song for ninety nine cents,
how much today does that artist get off that? You
think if you might not know the answer, that's cool too.
Speaker 3 (39:43):
No they so if again, it's for the ninety nine cents,
it depends on several factors. If you're if you were
on for example, iTunes and you are the artists and
you uploaded your song for ninety nine cents, would depend
if you had co writers. If you have co writers,
you're splitting it that in half immediately. If you have
(40:05):
a record label, they usually take at least eighty five percent.
Speaker 2 (40:08):
Very complicated. You answer that money, I'm done to answer that.
So it's a complicated question and they end up with
stents on it. But it seems like sense. Okay, we're
going off the break. I'm Siddy Stumble and you listen
Toughest Nails on WBZ and we'll be right back.
Speaker 6 (40:25):
Pleas kill me something? Are you happy in this model?
Speaker 4 (40:36):
Ho?
Speaker 1 (40:37):
Need?
Speaker 6 (40:41):
Is there something else your search in for? In all
the good terms of fun.
Speaker 2 (40:54):
And welcome back to Toughest Nails. I'm WBZ and I'm
Cindy Stumpo and I'm here with Samantha, and I'm here
with the beautiful Wendy Stalin. Wendy, how do people find you?
Speaker 3 (41:04):
They can find me on Instagram at Wendy Starland, So
please come, follow, like, share, subscribe and would love to
connect with you.
Speaker 2 (41:17):
Wendy. Thank you for being here tonight, Sammy, thank you
for co hosting, answering questions from chat to social. Everybody,
have a great, safe weekend and we'll see you next week.
For thirty five years, Cindy Stumpo has been a female
homebuilder with a passion for design, a mastery of detail,
and a commitment to her crack. With daughter Samantha Stumpo
by her side.
Speaker 2 (00:10):
I don't need my whole family on a date with me.
That's a good note.
Speaker 1 (00:13):
It's goddemn weird.
Speaker 2 (00:14):
See.
Speaker 1 (00:14):
Stumpo Development is the only second generation female construction company
in the country. You're crazy, You're a wacko.
Speaker 3 (00:20):
You're insane.
Speaker 1 (00:23):
I mean, it just doesn't end together. Cindy and Samantha
welcome guests to explore the world of construction, real estate, development,
design and more. Unpredictable. Every time I think I know
what you want, you'd switch it out. But that's what
makes sure houses all day. Discuss anything that happens between
the roof and the foundation. Nothing is off limits. You
truly do care about everybody. She can yell at, you
(00:43):
can scream, but when you get her alone, she's the
best person on the planet. Cindy Stumpo is tough as nails.
Speaker 2 (00:54):
And welcome to Cindy Stumbo chough his nails on WBZ
News Radio. Okay, who's our guest tonight? In the studio.
You know, Wendy has the last name. We go by
Wendy Wendy. That's your stage name, right, Stalin?
Speaker 3 (01:07):
Or is that you really Darland? Yes?
Speaker 2 (01:09):
Is that stage name? Or is that your name.
Speaker 3 (01:10):
Is born born with the star and my name born
with it.
Speaker 2 (01:14):
Okay, there you go. Actually, Sammy, I met somebody recently
that Wendy went to camp with. So you must went
to camp and up in New York or Maine somewhere. No, yeah, Maine,
we camp.
Speaker 3 (01:24):
A triple A camp.
Speaker 4 (01:25):
Really, we played you in sports. I went to Viga,
all right.
Speaker 3 (01:30):
You guys were great at tennis.
Speaker 2 (01:31):
Youwhere so I won't ask how Wendy is. But Sammy's
thirty seven, so you can. You guys can run the
numbers your selves. Okay. So, yeah, I met submy recently
that said they went to camp with you. Anyways. And
by the way, when Samody's a friend of mine, don't
have a knock a friend of mine because I'm coming
at you right.
Speaker 3 (01:47):
So I'm extremely loyal, loyal to the core.
Speaker 2 (01:54):
It's just something you're born with. Okay, Wendy, tell my
listeners something about how did you get started? How did
Wendy Stalin become Wendy Stalin, I pronounced my eyes? Did
I pronounce my eyes on that one? Thank you, Thank you.
Speaker 3 (02:07):
I've been in the music business my whole life, but
I was discovered at fourteen years old by Maceo Parker.
I'm sure you guys have heard of James Brown. Well,
when James Brown went solo, his band stayed intact and
Maceio Parker became the lead singer and he sounds just
like James Brown. And he pulled me up on stage
(02:31):
as a fourteen year old club hopping around New York, which,
of course I had my fake ID pretending that I
was eighteen, I having back twenty one.
Speaker 2 (02:42):
Oh that was twenty one.
Speaker 3 (02:44):
Yeah, So basically I went in and I ended up
scatting on his stage because I'd been singing my whole life.
And it was written up in all the newspapers the
next day, and he got down on one knee and
put a bass string around his finger and said to me, Wendy,
(03:09):
will you please from this day forward you are married
to music. And from that day forward I was married
to music. It was written up in all the newspapers
the next day, and I got gigs all around New
York and that's how it all started for me.
Speaker 2 (03:25):
And then take us from the next phase. So you're
out there, you're in the music industry, and now you're
out looking for what talent or he just happened to
find step in it.
Speaker 3 (03:34):
No, no, I really was, you know. I got the
producer of the Rolling Stones came to me and said, Wendy,
I think you're the next big star. Let's get into
the studio together. I made some recordings and my Space
became the biggest thing at the time, and I went
to number one eight times on my Space on their
(03:56):
music charts, and an agent said to me, Wendy, I
would love to shop you around me down, which is
a huge music conference. I got two record deals, one
with Sony and one with Universal. I took the one
with Universal.
Speaker 2 (04:12):
When you were with Sony when Sony made yournofa was
was that with Donnie Aina a Tommy Matola back in
the day. Neither with Charlie Walk.
Speaker 3 (04:21):
This was actually out of Europe.
Speaker 2 (04:23):
So I started okay.
Speaker 3 (04:26):
So I was touring all throughout Europe and my song
was honored by the Songwriters Hall of Fame, and so
I was the only you know, twenty five year olds
who was honored by the Songwriters Hall of Fame at
such a young age. So I came back to the
States after touring for a few years, and basically what
happened was I I got approached by lots of different
(04:50):
multi platinum producers who said to me, Wendy, we would
love for you to be our in house songwriter, and
I went with one. It was huge working with people
like Beyonce, Jessica Simpson, Britney Spears, Whitney Huston, Will Smith,
Pink Shaka Khan, and we were writing all these songs.
I said, but all these people are already famous. I
(05:13):
would love to be able to find someone from scratch
and bring them to fame. And so he said, Okay,
find me a girl under the age of twenty five
who could be the female equivalent to the lead singer
of the Stroke, somebody who's edgy and bold you can't
take your eyes off of. And so I went to
over sixty shows looking for this person while we were
(05:37):
writing all this music for that artist, and I came
back with one girl. Her name was Stephanie Germanada, and
we turned her into a global billion dollar brand called
Lady Gaga.
Speaker 2 (05:51):
And I know, there's not a lot you can talk
about that because it went down different avenues. But you
were pretty much the one that stepped in and said, okay,
this girls got talent.
Speaker 3 (06:02):
Well not only that, we we we created the entire
you know, we created the brand with her and brought
a team of This was like my startup, so you know,
this included songwriting, This included you know, uh, creating the name. Uh,
(06:24):
getting the record deals. She was dropped, getting the second
record deal, so.
Speaker 2 (06:29):
He forget record deal. She was dropped, and then after.
Speaker 3 (06:33):
He was dropped, and then we had to you know,
as a team, we got her the second record deal.
And after she was dropped. You know, it was a
really intense time because the music industry basically makes it
very difficult for you to re enter. And here we
(06:55):
were sitting on the first album, The Fame, which got
Billboard's Album of the Decade one hundred and eight weeks
on the charts at number one. I mean, she is
just a powerhouse. But it took years and a lot
of time devotion made.
Speaker 2 (07:17):
Obviously, the first album didn't do so great, they went
and dropped her, right the sales were wrong.
Speaker 3 (07:22):
They didn't they didn't release it.
Speaker 5 (07:24):
They sheltered her, as they shelter used as a text
right off, so.
Speaker 2 (07:30):
They never put out They shelved the album. Ell Read
okay got it.
Speaker 3 (07:35):
Eli Read says it was the worst decision of his
life and I would have to agree.
Speaker 2 (07:40):
So they didn't release the first album. So it wasn't
that she had failed. They just shelved her and then
she got picked up again. It was hot, yes, it was.
Speaker 3 (07:48):
It was the record label's fault completely. Their album, Like
I said, one hundred and eight weeks on the Billboard
charts and got Album of the Decade and number two
on that list, spent half the amount of weeks at
number one. So this was a huge the you know,
the biggest artist of the last twenty five years. We've
(08:10):
created a global brand.
Speaker 2 (08:12):
And then what happened at that point it was a
we and then a not we. It was a we
the four way it was.
Speaker 3 (08:20):
It was fantastic, But basically, you know, I went on
to right now. You know they called me many times. Okay,
Wendy continued to work with us, but when you get
Billboard's Album of the Decade one hundred and eight weeks
at number one, you kind of want to leave on
a high and start to do what I'm doing now,
(08:41):
which is I've created an immersive streaming music streaming platform
that is going to be a huge competitor to Spotify
and is a complete ecosystem that takes all of the
steps over fifty seven functionalities that I created with this
(09:04):
tech guru who sold five tech companies for three point
two billion dollars, and we created this platform that is
going to revolutionize the music business completely.
Speaker 2 (09:19):
Okay, let me hold, I thought we was going to break.
That's the city, Stumple.
Speaker 1 (09:23):
We're sponsored by Flora Decor, National Lumber and Village Back.
Speaker 2 (09:40):
Welcome back. This's the city Stumple. I'm here with Smantha
have his nails on WBZ, and we are here with
Wendy Stalin. Pick up where we left off. I'm sorry.
Speaker 3 (09:50):
So yeah. Music Soul is basically the next project that
I'm deeply involved in. I'm a co founder and it
is going to be a one stop shop like the
Amazon for music, where artists are able to get tickets,
(10:11):
create podcasts, stream music, create all the engagement from social media,
you know, contests, meet and greets, you know, have charities
and basically AI on the platform pairs each of the
artists with a brand, so that, for example, if you're
(10:32):
a brand new artist, you're automatically paired with the brand,
and the one hundred and fifty million opt in consumers
from s day latter can be driven to your profile
so that you automatically have an audience and it's all
automated for you. And instead of getting points zero zero
(10:54):
four cents per stream you know, Snoop Dogg got a
billion streams on Spotify, didn't he made less than forty
five thousand dollars for a billion streams? Like, why would
anyone want to be in a business where great performance
no longer equals great rewards? So here's the ability to
(11:17):
you know, make real money. Because it's seven We give
our artists seventy percent of all streaming and programmatic advertising revenues.
So it's a big deal. It's going to create a
huge financial shift where people can actually make money off
of streaming content instead of just some you know, point
(11:41):
zero zero four, which is criminal in my opinion.
Speaker 2 (11:46):
So you've learned to pivot big time from what you
were used to doing into this new tech world.
Speaker 3 (11:54):
Well, it's not just pivoting, it's basically taking all the
experience I have from creating a global brand and automating
it and making it accessible to artists everywhere, which just
hasn't been done before. You know, the record labels expect
you to come completely packaged, you know, with perfect songs,
(12:20):
perfect marketing, millions of followers, millions of streams. How are
you supposed to do that on your own? I learned
how to do that by building, you know, helping to
build Lady Gaga's career, and now I'm making it accessible
to everybody so that everyone has a real shot and
(12:41):
to also create a middle class within the music business.
In the same way that Uber Lift allowed people to,
you know, make money from driving their cars. Why can't
everybody do it? So now we're going to have a
solution for people to actually make money for music.
Speaker 2 (12:59):
I think it's funny. Next week we have a country
singer coming in that and again another person on my
social media right he was at what number three on
country the music charts got to number one and he
was number three, and I said, look, I want to
get you on my show. Immediately he finally hit number one,
and he did it all by himself, all self paid. Yeah, yeah,
(13:21):
I get it. I have to like literally hook you guys.
Speaker 3 (13:23):
See, it is definitely the exception to the rule. But
even at number one, like I said, says the number
one a million times? How much is he getting paid
for number one? It's great to have the accolades, you know,
but you know, listen, I'm a songwriters you know, honored
by the Songwriters Hall of Fame, Grammy nominated, worked with
(13:45):
every artist across the board, you know, lots of the
biggest names in the world, opened for Jack White and
Cheryl Crowe and you know on the records of Nora Jones.
I mean, does that necessarily add up to money when
music streaming royalties is point zero zero four sense? Now,
(14:05):
building Lady Gaga from scratch, that was a different story. Clearly.
You know, there was a huge financial gain from that,
and so I wanted to be able to make that
financial gain accessible to millions of artists everywhere.
Speaker 2 (14:21):
So if you're just nobody, they can come onto that
platform is again technical free for free. So technology and
me we're not best friends, Okay, I like a dumb house.
Speaker 3 (14:33):
People like Instagram would disagree with you. I say, you've
got lots of followers on Instagram, very loyal followers.
Speaker 2 (14:42):
I think, and Samantha, I think she didn't want to.
Speaker 3 (14:47):
Now.
Speaker 2 (14:47):
The quasion why I came on Instagram, Wendy was because
people were taking my houses off my websites, and Samantha
would say, Mom, your house is all of Instagram and
people taking credits for your work, whether it's Bathom's kids, whatever,
front elevations were, and I'm like, what are you talking
about this? How do you get those pictures? And then
I went on I'm like, dude, that's not your picture.
(15:08):
And some people were really polite and said, you know what,
you're right, we took the credit, We're going to give
you the credit and reposted. And then you get the
idiots that go, that's mine, Okay, show me what's behind
that wall. And I'll show you what's behind that wall. Right,
It's like, buddy, gets you get my picture off your page.
We had so many fights, Sammy, like, and then you
get Sidney Stumpos talking to Sidney Stumpo's on Sidney stump
(15:29):
but like, dude, can you just.
Speaker 3 (15:30):
Oh my god, I have how many Wendy Starling's are
there across social media?
Speaker 2 (15:34):
There's like, but these people answer questions what color paint
what that's and they give these people advice that's not me.
I'm like people Google crazy, like go get your own identity,
leave me alone. Okay exactly, they're all crazy, But Wendy normal.
You're also doing so much modeling too. Tell us what
you're doing in New York right now? What are you
(15:56):
doing in New York right now?
Speaker 3 (15:58):
Well, I just modeled in New York Fashion Week. So
I've just modeled in a New York Fashion Week like
a week ago or something. And now I'm speaking. So
music soul has so many facets to it with charities
and causes to also drive traffic and raise money for
(16:24):
charities and causes. So I am speaking. I was I'm
speaking at the United Nations on Saturday in front of
the General Assembly about how music soul can really enhance
their initiatives and make raise money for them in a
(16:46):
fun and engaging way for people instead of people just
giving a handout. They can watch educational videos, they can
watch Mike streaming revenues and mailbox money in a way
that people are used to and enjoy. And they have
a whole ecosystem around it. So I'm here to speak
to the un I was inducted into the Council of
(17:09):
Global Change at the United Nations, which I'm really excited about.
And I'm also speaking at the Principal Business Summit here,
which is a really incredible you know, basically a conference
(17:30):
where Steve Forbes is speaking and the CEO of Whole Foods,
and it's just a really incredible place where there are
a lot of big world leaders and businessmen and women
who are changing the world. And so I'm speaking for
thirty minutes about music soul here as well.
Speaker 2 (17:52):
Very cool. So you grew up in the Northeast, right.
Speaker 3 (17:56):
Grew up here in New York City? Love it?
Speaker 2 (17:59):
Okay, you live on the West coast, right.
Speaker 3 (18:02):
I now live in Los Angeles. But to be frank,
I traveled two hundred days last year, so I'm usually
not anywhere for more than five days at a time.
It's been three years of extreme travel for me between modeling,
you know, Paris, Milan, London, New York, LA. You know,
(18:27):
it's all over the place.
Speaker 2 (18:29):
Did you think that girl that went to camp.
Speaker 3 (18:32):
What a triple A?
Speaker 2 (18:34):
Who's going to become the woman she became?
Speaker 3 (18:38):
Never in a million years, Never in a million years.
I mean, I had always been singing. I was, you know,
the lead in the play or whatnotic summer camp. But
I never thought that. I certainly couldn't have predicted that
I've really helped to build Lady Gaga and discover and
(18:58):
develop her from I'm an unknown artist to a billion
dollar brand. I definitely couldn't have expected that I would
pair with the technologists to create something really incredible for
people to be able to monetize their careers. I mean,
it's become a really exciting and spontaneous journey.
Speaker 2 (19:23):
All that thought I was say, stampo and you listen
to Toughest Nails on w B'sden News Radio with you right.
Speaker 1 (19:28):
Back, sponsored by Pellow Windows of Boston, Next Day Molding
and Kennedy Carpet became.
Speaker 3 (19:44):
So wome scun.
Speaker 2 (19:56):
You look at me, they and welcome back to Also
on WBZ Sammy, I said, Sammy opened us, bring us
Breakshe No, I wasn't in the mood. She doesn't like
to go out or bring in, so this is kind
of I don't even think Sammy knows the story. So
Wendy needs a beautiful house to shoot in. That's how
Wendy and I became friendly and started talking on you know,
(20:18):
we're following each other and she's like, Cindy, I need
a really cool house. I'm like, no problem. So I'll
put you with John Lyons and go meet John. He'll
be back in La. I'm gonna give his number. Just
set up. So you see how people can be on
social media and can become friends. Her and John Lyons met,
she did a shoot at John's house. John's house was beautiful, correct.
Speaker 3 (20:40):
Gorgeous, gorgeous. Thank you so much. That was so wonderful
of you.
Speaker 2 (20:44):
So she just reached out. I said, I'll make it happen, right.
So that's again when people say can people really become
friendly from social media? Yeah they can. It just takes
two people to make the effort right. Just can't be
one sided. It's one side, and you know, get rid
of that person.
Speaker 3 (21:00):
I met my boyfriend through Instagram. My boyfriend, Chris boss
With three and a half years later. I don't know
if you follow him. He's fantastic, but he was a
former FBI hostage negotiator. He's such an interesting human being.
And yeah, we he messaged me on Instagram and so
(21:24):
three and a half years later, you know, and.
Speaker 2 (21:26):
Trust did you trust this dude from the beginning, as
you go on, don't know, maybe as well.
Speaker 3 (21:31):
He told me that the first date was much more
like a cross examination. There was some very inaccurate things
on Wikipedia about him at first, and you know, it
said he was a lot older than he was. It said,
you know, there were some iffy things. It said he
(21:53):
was married, but that ended up being his daughter in law,
thank god. And so now you know I made him.
Speaker 2 (22:01):
I see, I can see, I can see the happiness
to you through your pictures. We're all watching that, right.
Pictures tell when they say pictures tell a thousand stories.
The eyes can tell it all your you can tell
body language. I can anyways, then I look at some
couples go, oh that's so phony. Oh he's banging another broth,
Oh she's she on him. Oh yeah, this ain't working
(22:22):
at all. I don't know how I know these things.
I swear to God, I don't how I know them,
but I always do know them. So what is the
future here for you?
Speaker 3 (22:28):
Now?
Speaker 2 (22:28):
What?
Speaker 3 (22:29):
What?
Speaker 2 (22:29):
What's we have? This company? You got partners in this
company or the founder?
Speaker 3 (22:33):
Yeah, I'm the co founder with Risers. We've got our
board and right now we're we're building this to create
you know, major disruption in the same way that you
know Spotify disrupted many years ago, and now we're about
to disrupt Spotify and create major change in you know,
(22:56):
the ecosystem for artists to be able to really extend
the life of their careers and make money off music
instead of being T shirt salesman. I mean that's basically
what you know. Artists are meant to be a you know,
three ring circus over here with Okay, you've got to
sell this many T shirts, you have to have this
(23:17):
many streams, you have to have this many followers on
social media. Social media has so much to do with
how much you engage with others and how many times
you're liking someone else's posts or commenting. You know, you
need the force behind you to be able to provide
that audience, to provide the monetization tools necessary.
Speaker 2 (23:40):
And do you know anything about social Oh my god,
social audio? Thank you, Cindy had I had a brain
menopause moment. Do you know any about social autosocial social audio?
You actually get to talk, we talk to people. So
I want you downloading a chance this app called she said,
(24:03):
I don't have Mahdi here to help me. Here chatter
Chatta social, right is I and I sit on the
board of that one. You think I would know all
this stuff, but there's so much going through my head
right now. So we're taking you through Chada Social. I'll
send you the information I did. I sent you the
invite to download go back in your messages.
Speaker 3 (24:20):
Your own phone?
Speaker 2 (24:21):
Right, Who's I got three phones? What do I do
with all these phones? Okay, So there's questions in the
box for Wendy. This is what Chad's girlfriend learned to
do last week.
Speaker 4 (24:33):
How much, if at all, has music sinking helped your
career and what are your thoughts about AI in the
industry and how it can benefit artists?
Speaker 3 (24:41):
Okay, Well, music sinking has been a huge, a huge,
huge money maker for me in my career. And you know,
I'm I'm signed to a major publisher and so like
my first thing was the theme song to an NBC
(25:03):
TV show called Las Vegas. I don't know if you
remember that. I let, yeah, oh great, well, I you know,
created the theme song and which was one of the
major you know, commercials on NBC. And from there and
this was a song that I literally, uh composed and
(25:25):
produced out of my own home in my bedroom as
like a kid, and it became this It ended up
being a huge money maker. They used it on another
TV show. They used it for the Olympics. Uh, you know,
on a commercial during the Olympics. So having all of
(25:47):
that exposure, it brings you opportunities with brands. I mean obviously,
oh my god, that was one of my favorite shows that.
Speaker 2 (25:58):
Had how many scenes? How many seasons? That show have three?
Four seasons?
Speaker 3 (26:04):
I you know, I can't tell you, but I I
really I loved it and it allowed me to then
create theme songs for other TV shows movies. So sinking
is a great way to go, especially as an unknown artist,
and you know, focusing on your songwriting ability, that's a
(26:27):
great if.
Speaker 2 (26:28):
You show right. Okay, she's to answer the questions. I've
lost that, okay, A I go ahead.
Speaker 3 (26:32):
Hey, you're back to pictures of me and Chris.
Speaker 2 (26:36):
Yeah he popped on but no, we have you on
Chatta too, right, So people asking questions in the back chat,
that's that's how I want to get on there. But
I'll explain all that to you later.
Speaker 3 (26:48):
So just to answer the question about AI, AI is
fully integrated into the Music Soul app and so we
think that it's a fantastic stick if used appropriately. I
personally haven't used AI to in the creation of music yet.
I'm sure I'll give it a try, but I haven't
(27:10):
done that at this point. But chatchipt and the pairing
of artists with brands and smart contracts are all AI
enabled functions inside of Music Soul which are going to
be completely helpful.
Speaker 2 (27:27):
Completely because yeah, voice Taylor Swift.
Speaker 3 (27:33):
With Donald Trump, right, you know, he there was some
AI version of Taylor Swift on Donald Trump's website endorsing him,
but she hadn't really endorsed him. She's so anyway, Yeah,
you just.
Speaker 2 (27:47):
Take anybody's voice and say anything though, I mean that's actually.
Speaker 3 (27:51):
Their voice, but their image, you could their likeness. I
mean it really, You know, most of these social media
platforms have You've already agreed and accepted to give away
your name and likeness by being on Instagram or Facebook.
So you have to make sure that your AI is
kept for yourself. And I haven't read the fine print
(28:14):
to be able to be an expert.
Speaker 2 (28:16):
Somewhere down the road, it will find a way to
sneak into your business too, and they'll be a negative,
right because for every positive there is always negative. It's
going to figure ot where the negative is going to
be on that one.
Speaker 3 (28:26):
Yeah, you have to be careful, is what i'd say.
Speaker 2 (28:29):
But social audio is it's a different. Social audio is
very different. Like we can like each other's pictures. I
can tell you, hey, Wendy, I love that stunnying beautiful
ba ba bah. But you can screen share. You can
get on what we're doing right now and actually talk
to people and talk to fians, build your community of
people and so on and bringing your guests. It's kind,
(28:50):
it's really it actually is cool. And of course, like
anything else, there's things. It will have an algorithm that
you'll like and you'll follow, and they'll have an algorithm
that you won't ever see. Right.
Speaker 4 (29:00):
So I have a question, go ahead, with all the
success that you have had thus far, what's the ultimate
legacy that you want to leave.
Speaker 3 (29:09):
I want to I want artists to get paid, period.
I think that right now, I literally think it's criminal
that you can get a billion streams and make less
than forty five thousand dollars. I mean, you guys are builders.
Can you imagine creating a billion dollar home and making
(29:31):
forty five thousand dollars.
Speaker 2 (29:32):
Yeah, I'll go take an exercise. I'll go rue on
the treadmill. Thank you.
Speaker 3 (29:36):
Yeah, exactly.
Speaker 2 (29:37):
They don't need an exercise. We don't need an exercise. Yes,
wait to break, gotta go to break. I'm Sidy Stumping
and listen Toughest Nails on WBZ and We'll be right back.
Speaker 1 (29:46):
Sponsored by new Brook Realty Group, Boston, would Smaller Insurance
World Auto Body and Tosca Drive Auto Body.
Speaker 3 (30:06):
Giving me a million reasons to let you go. You're
giving me a million reasons too quick the show. You're
giving me a million reasons. Give me a million reasons.
Speaker 2 (30:17):
And I'm Sidy Stumper and you'll listen to Toughest Nails
on WBZ News Radio ten thirty. Sammy, Yeah, who are you?
We'll come back from break? Wake it up?
Speaker 4 (30:27):
I'm Sammy.
Speaker 2 (30:28):
Okay, that's good. You like Triple Task and who's on
Wendy tarltt thank your questions? Can I ask did she
finish the last one? You got ten minutes left here?
Speaker 4 (30:38):
Did you have more to say in the last one?
Or no.
Speaker 3 (30:42):
She forgot We've had that break and so I can't.
Speaker 2 (30:46):
Okay, well having a menopause moment.
Speaker 4 (30:47):
What advice would you give someone who wanted to get
into the industry now that it's harder to become discovered
via streaming platforms. That's why she's creating this up.
Speaker 3 (30:56):
That's exactly why I'm creating it because can you imagine
signing up for free AI, pairing you with a huge
brand like a stay Lauder home depot whatever, who have
one hundred and fifty million opt in consumers that were
being driven to your profile to hear your music, and
then you retaining seventy percent of that streaming revenue. I mean,
(31:20):
that's insane. You can make a ton of money.
Speaker 2 (31:23):
How do people get on your app?
Speaker 3 (31:26):
Well, they'll be able to sign up just like they're
for free, even the way they're able to sign up
for put in any app.
Speaker 2 (31:33):
What's media.
Speaker 3 (31:35):
Music's called Music Soul. It hasn't launched yet, we're in
pre launch phase.
Speaker 2 (31:40):
But this is a testing I've learned so much about technology.
Are you invaded testing?
Speaker 3 (31:46):
We we have, yes, we are. I mean we've tested
like sort of uh played down versions, but it has
it has fifty seven different functions, whereas you know Instagram
has something like twelve or fifteen, so you can imagine
how you know immersive it is.
Speaker 2 (32:04):
It's like do we have a launch date yet or
not yet?
Speaker 3 (32:08):
Not yet, not yet, but that's why I'm in New
York right now getting it, getting it done.
Speaker 2 (32:14):
But this will launch, oh for sure, for sure.
Speaker 3 (32:17):
This is this is rich once that will be huge.
Speaker 4 (32:20):
Sorry, So does music still act as a distributor like
United Masters?
Speaker 3 (32:26):
It acts as a distributor. I mean, like I said,
it has fifty seven functions. It's a distributor, but it's
a combination of if you could put Amazon, you know
the functionality of Amazon where there are storefronts, and it
also it's a distributor, so it distributes your music like
(32:47):
iTunes or Spotify, and we have the music license for
all of the music on Spotify or Apple Music or
you know Pandora. We it has podcasts, It has meet
and grease, It has charities so that all of the
the opt you know, email addresses from let's say, you know,
(33:10):
one of these huge charities would be driven to your content.
It's mass promotion at its finest and distribution of that
mass promotion and monetization of it because you get seventy percent.
So it's completely different than anything else out there where,
any other platform, no matter what it is, you're going
(33:30):
to get less than half a penny.
Speaker 2 (33:32):
I have to pitch with a friend of mine, Ernie Book.
I got to make that. I'm gonna put you guys together. Okay,
thank you. Eliminates record.
Speaker 5 (33:40):
Yeah, they're going to everything's record labels are going to
be so happy because instead of throwing a million dollars
at an artist to see if their song sticks against
the wall, they're going to have real time data with
mass promotion to see if they're making a correct investment.
Speaker 3 (33:58):
So it's a true vedding process that right now they're
basing everything on social media numbers, which can be flubbed.
This can't be.
Speaker 2 (34:09):
Who's your favorite artist right now? Ooh, that's a good one.
Speaker 3 (34:15):
I would say that my favorite artist is I mean,
I love classic, classic music, so I would say my
favorite artist is probably you two or Sting. I love
these classic artists. I think they stay in the test
of time, and.
Speaker 2 (34:33):
It seems like we both play a lot of that
same music. Did you notice that on us stories?
Speaker 3 (34:37):
M Yeah, totally. I love you know, it's it's just
it stands the test of time. I hate trendy music.
You know, sometimes it goes well with social media a
lot of trendy music, but the stuff that kind of
seeps into my soul is classic music.
Speaker 2 (34:55):
So I'll get on social media a lot on Instagram, Cindy.
I love your stories and I even love your music
even more, Like where did you find that song? Like
I write, they're like, oh I forgot about that song.
Oh I forgot about that song, you know. So yeah,
And I go through everything from motown to disco to rock,
the soft rock rock right there with so you know, motown.
(35:16):
So I'm all over the place. I think I'm very
bipolar when it comes to my music. But if you
had to pick today today, who's one of your favorite
artists in twentys.
Speaker 3 (35:26):
I think Bruno Mars. I mean he also started off
as a songwriter for other artists before he became a
huge start performer himself, and so I really love that
his ability to write and produce songs that are like
timeless in that genre are this phenomenal. He's He's someone
(35:49):
I truly respect and admire.
Speaker 2 (35:51):
Okay, Sammy which Gold because no matter I can put
these glasses on, and Nelson's got that dark screen going
I cannot see the question. Go ahead.
Speaker 4 (35:58):
So let's say you have ten ku and AI matches
one hundred of them to one company, ask for an artist,
who then narrows it down. Does AI narrow it down
to one or is that up to the client to
sift through?
Speaker 3 (36:12):
Neither neither. They're missing it. As soon as you sign
up and you say, okay, I would like to be
paired with the company, AI has a set of criteria
for what the artist wants to be paired with and
a set of criteria for what the brand wants to
be paired with. Music Soul automates the process of pairing
the two together, and then as part of the company's
(36:36):
marketing strategy, they will send their one hundred and fifty
million opt in consumers to that artist's profile. And so,
does it mean that one hundred and fifty million people
will listen to your song? Probably not, But if they're
able to get one percent of that ten percent of that,
then they're making real money. Because Music Soul gives seventy
(36:59):
percent to the artists from streaming.
Speaker 4 (37:03):
That's pretty cool.
Speaker 2 (37:04):
Seventy percent of what though.
Speaker 3 (37:08):
Seventy percent of streaming and programmatic advertising. So For example,
what programmatic advertising is. If I'm Nike okay, and I say, Hey, Instagram,
I want to target all of Justin Bieber's followers for
a brand new sneaker that I have. The deal is
between Nike and Instagram and Justin Bieber, who's providing all
(37:31):
of the followers, all of the curated content, receives zero
dollars from that transaction on social media, even though he's
providing everything on Music Soul, he gets seventy percent of
that deal. It's real money.
Speaker 2 (37:47):
And this is the first app like this that's going
to take care of the artist.
Speaker 3 (37:51):
First one, first one, every other every other app less
than half a penny.
Speaker 2 (37:58):
You know that's pretty bad, right, So it's criminal.
Speaker 3 (38:02):
It's criminal who can support themselves that way.
Speaker 2 (38:05):
So when you download an old song for like, I
think was that? I think I'm the only idiot still
doing that out I sam me on iTunes? Am I
the only ones still paying? That was a leak of dollar.
Speaker 4 (38:14):
We all pay like ninety nine for Spotify, We pay
a monthly fee and you now pay nine nine a
month for but.
Speaker 2 (38:20):
I was downloading from iTunes. So my point is it
seems like I always going okay, whatever. I can keep
up with all of it, but the ones I pay
is always the most expensive, whether it's a doll thirty
nine or a doll ninety nine, whatever it is, right,
what is the artist get from that? Let's say it's
a doll nine nine, because I never find the nine
nine set once unless you're the one hit wonders. Right,
Even David Cassie gets a doll nine nine. Still love him,
(38:40):
by the way, that was my first crush. But anyways,
once against that, what is the odyssey of that dollar
ninety nine or a doll thirty nine. Whatever we're doing.
Speaker 3 (38:47):
We're streaming like Spotify, So it's not as much like
iTunes where you're downloading music, you're streaming. It's a streaming
service like Spotify, and it's free for the artists to join.
They get seventy percent of all streaming and programmatic advertising revenue,
(39:08):
and their level of engagement helps accelerate their level of promotion.
So it's it's phenomenal, you know, it's it's just so
it's not like a download I'm not I'm not gonna
like break it down in terms of downloads because it's
(39:31):
not a downloading app. It's a streaming app like a YouTube.
Speaker 2 (39:35):
But me, if I buy a song for ninety nine cents,
how much today does that artist get off that? You
think if you might not know the answer, that's cool too.
Speaker 3 (39:43):
No they so if again, it's for the ninety nine cents,
it depends on several factors. If you're if you were
on for example, iTunes and you are the artists and
you uploaded your song for ninety nine cents, would depend
if you had co writers. If you have co writers,
you're splitting it that in half immediately. If you have
(40:05):
a record label, they usually take at least eighty five percent.
Speaker 2 (40:08):
Very complicated. You answer that money, I'm done to answer that.
So it's a complicated question and they end up with
stents on it. But it seems like sense. Okay, we're
going off the break. I'm Siddy Stumble and you listen
Toughest Nails on WBZ and we'll be right back.
Speaker 6 (40:25):
Pleas kill me something? Are you happy in this model?
Speaker 4 (40:36):
Ho?
Speaker 1 (40:37):
Need?
Speaker 6 (40:41):
Is there something else your search in for? In all
the good terms of fun.
Speaker 2 (40:54):
And welcome back to Toughest Nails. I'm WBZ and I'm
Cindy Stumpo and I'm here with Samantha, and I'm here
with the beautiful Wendy Stalin. Wendy, how do people find you?
Speaker 3 (41:04):
They can find me on Instagram at Wendy Starland, So
please come, follow, like, share, subscribe and would love to
connect with you.
Speaker 2 (41:17):
Wendy. Thank you for being here tonight, Sammy, thank you
for co hosting, answering questions from chat to social. Everybody,
have a great, safe weekend and we'll see you next week.
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