Write Your Way to the Top: The Career Move Most Overlook | Accounting Influencers

What's the best professional step in accounting? It's free, powerful—and you're probably not doing it.

Accounting Influencers
with Rob Brown

Want to stand out in your firm? Build a loyal client base? Attract speaking gigs, promotions, or even media opportunities? In this episode of Accounting Influencers, the answer isn’t more certifications or hours—it’s writing. Publicly.

Rob Brown makes a bold claim: writing publicly is the most effective, accessible move accounting professionals can make to shape their careers—and almost no one is doing it. Not because it’s hard, but because they’re afraid.

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"This one habit can take you from being another face in the crowd to a trusted voice in your field,” he says. “And trust me, it’s a lot easier than you think.”

Technical competence alone is no longer enough. Clients and firms are looking for accountants who can lead, communicate, and inspire confidence. Public writing—on LinkedIn, blogs, newsletters, or industry sites—is one of the most efficient ways to showcase your expertise and build trust at scale.