The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™ With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Whether you’re a C-suite leader, marketing professional, or founder building your brand, this podcast is your guide to understanding the evolution of SEO into LLM Visibility™ — because if you’re not visible to the models, you won’t be visible to the market.
Episodes
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.
• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics
• Google's framework has evolved from "micro-moments" to the "four S&...
The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level.
• Technology changes, but people don't. Emotional triggers still drive all purchasing decisions
• Most marketers focus too much on features rather than addressing customer emotions
• Using AI to outsource thinking leads to ...
AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands.
• AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable acros...
SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone.
• Marketers must focus on business performance over vanity metrics
• Measurement...
Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies.
• Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs
• The three most important ranking fact...
Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites.
• Starting with pain points and amplifying the emotional impact of customer problems
• Using video sales le...
The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy.
• Entity SEO requires mapping relationships between dat...
AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape.
• Michael Buckbee discusses how AI is changing search and creating "siteless SEO"
• Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms
• ChatGPT and other AI...
The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber
Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands.
• Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure
• Media Mix Modeling (MMM) is emerging as a better way to evaluate marketing impact versus traditional attribution model...
Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction.
• AI is making marketers 10-100x more productive by enabling rapid content creation and analysis
• Content that previously took...
Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.
• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints
• The customer journey increasingly happens off your website, making platform-diverse content esse...
Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence.
• YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours
• The most effective YouTube ads follow a hook-educate-call to action structu...
Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth.
• CEO Identity: changing your self-perception to match your desired business level
• The business you have is a mirror refle...
Sales and marketing are becoming increasingly interconnected, with the most successful businesses breaking down silos between departments. Digital marketers must expand their skill sets beyond specialized areas like SEO or content creation to embrace analytics, client communication, and sales principles.
• Modern marketing requires understanding that different social platforms have unique algorithms and audience expectatio...
Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity.
• Email is definitely not dead – it's been generating millions in revenue for over a decade
• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability
• Different platforms serve different needs – MailChimp for beginn...
The customer journey has transformed from a linear path to a chaotic "choose your own adventure" experience as AI becomes increasingly embedded in search processes and content discovery.
• Zero-click search has fundamentally disrupted traditional marketing as users get answers without visiting websites
• Quality content with unique insights and authentic perspectives remains essential despite AI advancements
• The traditiona...
Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.
• Understanding that persuasion differs from manipulation when your product genuinely helps people
• Recognizing the five levels of awareness in marketing and how they affect customer decisions
• Approaching funnels as a series of micro co...
Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content.
Guest contact information:
billricestrategy.com
youtube.com/@billricestrategy
linkedin.com/in/billrice
More from EWR and Matt:
Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.
• Human-powered chat services capture 50-60% mo...
Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.
• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners
• Data-driven marketing decisions are more effective than relying on assumptions
• A...
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