The Best SEO Podcast: Unlocking the Unknown Secrets of AI, Search Rankings & Digital Marketing

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.

• Understanding that persuasion differs from manipulation when your product genuinely helps people
• Recognizing the five levels of awareness in marketing and how they affect customer decisions
• Approaching funnels as a series of micro co...

Digital marketing is shifting fast, like the leap from directories to Google. AI is reshaping search, favoring unique, personal content over generic blogs. Traditional SEO fades, while personal brands rise. Human creativity now beats corporate content. 

Guest contact information: 

https://billricestrategy.com
https://www.youtube.com/@billricestrategy
https://www.linkedin.com/in/billrice/

---

More from EWR and Matt:

Leave a Revie...

Ted Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.

• Human-powered chat services capture 50-60...

Tyler Dunigan shares how he built a platform of brands providing turnover services to the largest property managers in the US, growing from painting to flooring, bathtub refinishing, and patented products.

• Understanding your target audience is critical – Tyler discovered property managers were his key clients, not property owners
• Data-driven marketing decisions are more effective than relying on assumptions
• A...

Nate Woodbury shares his powerful "Leaf Strategy" for YouTube marketing that generates predictable leads and revenue for businesses by targeting specific long-tail search queries.

• YouTube is now the #1 way to grow your brand, especially before you're ranking at the top of Google search
• Nate pivoted to YouTube after discovering videos getting 50X more views than #1 ranked Google pages
• The "...

Digital marketing is undergoing a transformative shift where understanding fundamentals while leveraging AI offers companies unprecedented advantages that may become insurmountable for those who fail to adapt. This golden opportunity period for digital transformation requires immediate action before the landscape dramatically changes in the next 18-36 months.

• Marketing fundamentals remain critical as the foundation for all digital...

The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.

• Influencer partnerships work best when integrated across y...

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.

• Marketers still struggle to identify which half of their ad budget is wasted
• The shift from brand to performance marketing has created an overemphasis on clicks, not impressions
• Digital marketers often overlook that awareness through impressions must...

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.

• SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
• Bruce's "siloing" method organizes content by topic to showcase subject expertise.
• Proper "link equity" distribution is crucial but often misunderstood.
• Google’s AI Overview has cut top ...

In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices.  

• Importance of adopting an AI-first mindset 

• Strategies for implementing AI across different departments 

• Understanding the gap between perceived and actual AI ad...

Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies.

• The power of courageous conversations
• Overcoming leadership blind spots
• How the "law of deservingness" affects self-sabotage
• Genuine connection in coaching
• Standing ...

Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. 

• Personal branding as a unique identifier in a crowded market 
• Trust as a cornerstone of effectiv...

This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape. 

• Discussion on the limitations of SEO in modern marketing 

• Importance of creating evergreen conten...

Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic communication, the importance of deliverability, and tips for choosing the...

Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition like negative SEO to protect your brand.

Gain a competitive edge by layering IP protectio...

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.

• Impact of AI on search and marketing strategies

• Importance of social media platforms for branding

• Role of storytelling i...

Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the benefits of niche specialization and standing out in competitive markets.

Selling a bu...

Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F.

We’re evolving with plans to expand on platforms like YouTube and launching MatthewBertram.com alongside new coaching and mastermind programs. ...

Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty.

RJ shares insights on blending digital and traditional strategies, showcasing full-fu...