Thriving Through Unforeseen Challenges with Internet Marketing Trends in 2025 (Pod You Can Skip Without Guilt)

The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities.

• Impact of AI on search and marketing strategies

• Importance of social media platforms for branding

• Role of storytelling in building customer loyalty

• Community building through interactive content

• Necessity of localization strategies for targeting

• Shift toward privacy in marketing practices

• Invitation for consulting services and guidance

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https://matthewbertram.com/

https://www.linkedin.com/in/mattbertramlive/

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. 

Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.

Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  

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Episode Transcript

Speaker 1 (00:14):
Howdy, welcome back to another fun-filled episode of
the Unknown Secrets of InternetMarketing.
I am your host, matt Burcham,and it is the first podcast of
2025.
I hope you're doing well.
It is the first podcast of 2025.
Hope you're doing well.
I actually had a podcastscheduled with someone across
the pond that was doing sportsinfluencing marketplace Pretty
cool stuff, so stay tuned.
I had to reschedule thatinterview due to the power

(00:37):
outages that are happening inHouston.
Houston cannot handle the coldweather around me.
We have people without water,people without power.
Our internet was restored I wastold that yesterday but it
looks like it is still a littleshaky, so hopefully I can use
this time to get this podcastout and you can find value in it

(01:01):
.
So I'm already looking at someadditional housekeeping stuff
that I need to do.
As far as you watching onYouTube, I need to get my new
intro uploaded for this podcast.
We are going to be releasing anumber of shorts.
The new channel's going to becalled Internet Marketing
Secrets at Internet MarketingSecrets on YouTube, as well as

(01:22):
InternetMarketingSecretscom.
Shocking that that domain wasavailable, but it was, so stay
tuned for that.
I wanted to talk about some ofthe emerging trends and kind of
my opinion on those as we moveinto this.
I think everybody's trying toclean up their marketing.
Right now we're extremely busy.

(01:43):
We have had a number of reallybig brands that have reached out
to us, as well as a lot oflocal brands, and then just a
great portfolio of differentkinds of companies across the
industry from different kinds ofprivate equity stuff that's
moving, as well as e-commerce.
We're doing a lot of stuff withschema and e-commerce and

(02:08):
that's kind of leading intoworking with some bigger brands
that are finding us based on ourwork and yeah, so some of the
trends, and then I'll kind ofgive my input there.
As far as some housekeepinggoes, we are going to be really
starting to grow the brand onsocial media.

(02:30):
For the podcast We've beenreally in.
If you're listening to us on,well, google Podcasts has moved
over to YouTube, but if you'relistening on Spotify or iTunes,
we have a lot of listeners oniTunes.
We are going to of listeners oniTunes.
Uh, we are going to have someother formats.
Uh and uh, I've been gettingreally good feedback, uh, for

(02:51):
the guests that I've beenbringing on and kind of what
we've been discussing.
So I really appreciate that.
Thank you for that.
If you are getting value,please leave a review.
It really helps.
Um, that we're going to.
I'm going to set up a whateveror you could like donate, you
know, five bucks or something amonth, uh, to help support the
podcast.
I want to get some full-timepeople to to really help that

(03:11):
grow.
Uh, I have built out a coachingprogram for, like a CMO
insights program for oil and gasuh, executives and um, we're
launching that and then I'mworking on tailoring that to
launching it for smallbusinesses and EWR clients and

(03:33):
that should be launched here inthe first quarter.
That's going to be over atMatthewBurchamcom.
If you do come on as a clientat EWR Digital, we're going to
give you access to that program.
So that's going to be really apretty cool value add because we
are going to be charging forthis program.

(03:56):
But I think that there's a lotof people out there access to
the knowledge and strategies andmaybe even resources and
capabilities and vendors ofbigger brands, but they don't
have the budget for it orthere's just too much
information out there or theydon't have those relationships.
So really, at MatthewBertramcom, I'm going to help coach you,

(04:20):
to help you grow your businessthrough predictable marketing
growth and help keep you out ofthe ditch and help you get you
to your goals for 2025.
But AI powered marketing searchstrategies.
Ai search people using chat toask you questions 4% of all

(04:40):
growth.
Google's gotten worried.
They've implemented the AIoverviews.
They're losing money per search.
How do you show up in the AIoverview?
How do you show up in chat GBT?
Can you train chat GBT to knowabout you?
You can actually continue toput data in chat GBT of things

(05:01):
that you wanted to know.
It does get pulled into thelarger data set, but it is a lot
like Google, where there's along-term uh retention or or or
memory and and that gets updatedUh, I don't know how often
actually, but it will be updatedat some point.
And, and I don't know how muchthey filter of the searches, but

(05:23):
they are using our searches totrain what's going on.
Now I believe, if you pay forthe paid version of ChatGBT,
which you can do a lot morereally cool things that data is
private.
I could have that wrong, butthat's as I understand it.
But 4% of all searches growingat well, whatever that tier is

(05:46):
per year, if you project thatout, it could quote unquote
overtake Google search.
I don't think that that's tohappen.
I was told by well my mother,who was one of the first
employees of Microsoft, thatRedbox and companies like that
were going to be non-existent assoon as well.
Netflix and streaming and likeAmazon services and while I

(06:09):
believe that it's been verydisruptive and taken over a
large part of the market share,there's still a very long tail
historically of that right.
So it's still around.
So, like I go to like apharmacy, like a CVS or a
Walgreens or something like that, I still see Redbox out there
and still see people using it.

(06:30):
So that adoption curve is goingto take a lot longer than you
think, but it is something to befocused on.
Like I said, we've had twoclients One was an international
company that found us that way,so I do think it's reshaping.
Yeah, search and the importanceof search right, so influence

(06:56):
marketing like I said before theperson I was going to interview
and social media platforms andthe evolution.
There is another huge trendthat we've been really hiring
for and increasing our skillsets in, because we really are
known as, like one of the bestsearch marketing companies out
there in the United States andwe do have some clients in North

(07:20):
America and English speakingcountries, but primarily in the
United States, and we're notlike a social media marketing
company first, and so we've beentrying to level up in that area
and try to balance that out,because it is a huge way to
generate leads and, uh, you know, if you're doing 360 brand

(07:43):
management and reputationmanagement, it's, it's a big
area, it's a big opportunity ofof influence and there's a lot
of shifts that are going on.
Uh, youtube influence andthere's a lot of shifts that are
going on.
Youtube, tiktok and Instagramare where it's at Now as of this
podcast, and I just reached outto one of my friends that works
at TikTok.
She said she's going to tell meFriday if she has a job.

(08:07):
There's a lot of big changesgoing on there.
Now, if that goes away whichthere's a number of countries
that chat or sorry, tiktok isnot in and, like India for
example, tiktok's banned inIndia.
So if it becomes banned in theUnited States, everything's

(08:27):
going to flow over to Instagram.
So Instagram's really, reallyimportant.
And then YouTube is the secondlargest search engine globally
and so they've changed theiralgorithm as well to show it to
people who want media marketing.
Uh, and you don't have to thinkabout I don't have a huge

(08:49):
following, I don't have a hugeaudience that you'll get that
because the content's going tofind who it is, it's not going
to just show it to your friends,right?
So that that's super, superinteresting.
Um now, um, voice and like imagesearch or visual search, is a

(09:15):
huge opportunity that I don'tthink a lot of people are seeing
, and actually the samestrategies that you can use for
AI or the large language modelsplay into voice search.
That has to do with schemamarkup and rich snippets and the

(09:35):
knowledge graph and how to tieinto that.
There's really a lot ofopportunity.
We're doing some schemaprojects for some pretty big
clients and that helps createentities that Google can better
understand associations with,and it's just quite powerful and

(09:57):
I would encourage you to lookinto that.
Something that's been aroundfor a long time that people are
maybe not aware of is imagesearch and video search, right,
and so Google has an option onthe tabs and probably 30%
something maybe I might be alittle off people just are

(10:17):
searching for unique, so reallyreally powerful when you combine
some of these strategies, someof the stuff with bigger clients

(10:41):
that we're starting to see.
I'm not going to spend too muchtime on it, but I love what's
going on with the blockchain.
But that plays in the metaverseand augmented reality.
We're seeing all the Googleglasses or Ray-Ban glasses,
apple stuff come out.
Augmented reality is actually alot harder than virtual reality

(11:03):
because you got to overlay andmap it, but I think on the
shopping side of things, I thinkon the information side of
things, there's going to be hugestrides in that area.
Meta's already invested a tonin that area.
I know people that are spendinglike five hours in the
metaverse, so being able toadvertise to you and to shop in

(11:26):
that area.
Now, certainly, I'm also seeingthe pay per usage, like what
Twitter is doing with the checkbox or sorry, x, as well as
Facebook starting to do it andthat's starting to fight a lot
of the spam and that's like thelast big trend that I am
absolutely seeing that'saffecting how you're going to be

(11:46):
running advertising is privacycentric advertising.
You know, adapting calculus,tracking and adhering to the
privacy regulations are changingwhat's going on.
There's certainly ways aroundit, but there's some big changes
happening, you know.

(12:07):
So I just wanted to kind ofshare that with you and tell you
.
There's some other big thingsthat are happening with emails
and performance max advertising.
There's some really big Googleupdates that are coming.
So I'd encourage you to staytuned to this podcast and I'll
start to check in with you everyfew episodes and let you know

(12:30):
what I'm seeing and providemaybe a news update.
One of the things that we'refocused on here, like I shared
before, is storytelling.
I'm doing a lot of storytelling.
I have some other podcasts thatI'm actively doing as well, so
that's why I need some help onthis podcast and would

(12:51):
appreciate any support that youhave or that you've gotten from
value over the years wouldcertainly appreciate that.
So when I set up a way to beable to donate, please think
about it.
But storytelling and usingcustomer stories, building brand
loyalty, go-to-marketstrategies are something I'm

(13:12):
really passionate about andhaving a lot of fun with.
And then you know, short formvideo is just absolutely
dominating and that's somethingthat we're trying to bring that
Kool-Aid internally, because Ilike to test stuff out on our
brands, and then I test stuffout on Chris's brands, and then

(13:33):
we have a couple of clients thathave been with us a long time
and love to be guinea pigs fornew strategies because typically
early adoption you get hugeresults.
Or you know, maybe it's justflat, but but sometimes we get

(13:54):
some really huge results.
So clients actually raise a lotof stuff on Reddit and Quora,
with community building based onthe Reddit relationship, and
then really the magic happenswith the interactive content
right.
So I really consider you tocreate quizzes or polls or

(14:16):
create content that adds valueto your user and it's not just
talking about you, maybe, talkabout the industry.
Really try to change how, howfrom others.
And the last well, I have somuch gosh I don't want to.
Just, it's weird to just talkright where I don't have you

(14:40):
interacting with me on the otherend or talking to somebody.
But there's some really coollocalization strategies and he's

(15:03):
working on some strategies forus and a few niche clients and
really learning a lot about thetechnology of how it was set up
and once you understand theblueprint you can figure out how
to.
I'm not going to say game it,but understand how it works to
amplify what you're doing.
So really excited about some ofthose things.
I got all my team going throughcertifications with GA4.
I would encourage you to do it.
It can do a lot of cool stuff,but it's different and it's hard

(15:27):
and so really jump into it.
You can always use SearchConsole, which is all the data
that's coming to your website.
But if all this is overwhelmingand SEO has changed for you and
you've maybe been dropping inthe rankings or you're not
getting as many leads, give me acall, reach out to us, set up a

(15:52):
consulting session.
We can help.
We've been staying on top of it.
I've been going to a lot ofconferences.
I'm going to a conference nextweek.
It's moving fast and if youneed some kind of direction or,
I'm calling it, kind of insightsto what's going on, I get to

(16:13):
see a lot of data from ourindustries, with a lot of
clients and always staying ontop of what's going on.
I read some books over theholidays that are just
phenomenal.
You know, tap, tap into themindshare that we have.
Reach out for some consulting.
I have a great team If you wantto focus on really doubling
down on your business andinvesting in it.

(16:33):
I built a great team over atEWRdigitalcom.
I would encourage you to gocheck it out.
Hopefully you found thisoverview helpful and reach out
to me.
Connect with me.
I'm going to have some newcontent coming out.
I am also working on a new bookand so super excited about 2025

(16:57):
.
Hope you are as well and I wishvery best.
Uh, have a great January.
Talk to you later.
Or your company with thelargest, most powerful tool on
the planet, the internet.
Reach out to EWR digitalWRDigital for more revenue in your

(17:20):
business.
Check out MatthewBertramcom forsome consulting, coaching, and
until the next time, my name isMatt Bertram.
Bye-bye for now.