September 5, 2024 • 11 mins
Elvis has to film a video explaining differences between marketers and the consumers they're trying to reach. It's then we realized how big and diverse our audience really is!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Today's Daily Highlight from Elvis Duran in the morning show.
Speaker 2 (00:05):
There's on my list of things to do today, I
have to do a video after the show for our
Audio con twenty twenty four. What is that? It's an
event we do at iHeart here to headquarters. We're very
excited to talk about research exploring differences between marketers and
consumers that they're trying to reach. Excellent, I think we're
(00:25):
great at doing that. Yeah. Am I the only one
in the room that thinks that we're great at doing that?
Speaker 3 (00:30):
Yeah?
Speaker 1 (00:30):
No, I think we are pretty good at doing it.
Speaker 2 (00:32):
Yeah, pretty good? Yeah, exactly. Yeah, they say, here, okay,
maybe people listening can help me out. While most marketers
know what an apparol sprits is, only half of consumers do. Okay,
I agree with that. Thirty three percent of consumers have
(00:52):
no idea what a charcotery board is. Again, marketers do.
So there's a separation between the people who are in
charge of bringing the message to you. They think you
know about things that you may not know about, and
they're marketing things to you and you have no idea
what they are. This is what they're saying, Yes, Nate,
what what is an Apol sprits just for people that
(01:15):
don't know it's it's a cocktail. Maybe with apparol it's
you know, you can drink it on the beaches of Italy.
It's I think it's and and so apperol is a
is a bitter. Here's the thing. Marketers know that because
they have a buttload of money and they can travel
to Italy and order Aperol spritss while sitting on yachts.
(01:36):
Majority of the people don't do that, you know. But
a lot of a lot of restaurants now when you
go to brunches and things like that, Aperol sprits is
are the number one cocktail. But a lot of people
don't go to brunches.
Speaker 1 (01:47):
Right.
Speaker 2 (01:47):
That's why Danielle loves her avocado toast. There's a lot
of people out there who have no idea what avocado
toast is, Oh my gosh, but Danielle single headedly has
brought it to the marketplace.
Speaker 1 (01:58):
Danielle, it's so wonderful.
Speaker 2 (01:59):
Ado toast industry owes you a big thing.
Speaker 4 (02:03):
Yes, I feel like if you have social media you
would know what a charcuterie board was.
Speaker 2 (02:07):
Because Sarcucci last the last.
Speaker 4 (02:09):
I still do last year, it was everywhere, like every
kind of charcuterie, but like they would make their table
a charcuterie board, the board underneath.
Speaker 2 (02:19):
But you're forgetting something about marketing. You only know that
if you follows sites and accounts that are into charcuterie boards.
Speaker 3 (02:29):
Because they really funnel that stuff towards you, like I
bet my boyfriend has no idea about I know he
knows what a charcuterie board is, but I don't think
it pops up on his feed up probably.
Speaker 2 (02:40):
Okay, that's what what is on your So what is
on your boyfriend's feed the what does he What does
he know about cars?
Speaker 3 (02:48):
It would be cars, sneakers, sports, specifically Ohio State football.
Speaker 1 (02:53):
And anything that has to do with Chicago weed.
Speaker 3 (02:56):
I think that's all what auto populates onto his A
lot of music, that's what he's interested in. But I
don't think he follows any type of like design or
cooking or brunch or anything like that.
Speaker 2 (03:06):
Page Does he know what an eperol sprits is?
Speaker 1 (03:07):
I would say no, want I'm gonna tell him right now.
Speaker 2 (03:10):
Okay, here's what I think our show is all about.
We sort of bridge that gap. I do believe, I
do believe we talk about all sorts of things on
our show. I mean, we can go thirty minutes and
talk about one hundred different things having to do with
music and things we drink, in places, we visit, h
in wildlife, and you know, we sort of check off
all those boxes because we're sort of a rapid fire show,
(03:33):
you know, absolutely, and sometimes we dwell for a long time.
But stuff like we're.
Speaker 1 (03:38):
Doing right now, No, but I think that's stuff.
Speaker 3 (03:41):
It's important to also know your audience and who you're
talking to, because if you're you know, if we were
to all of a sudden just like jump into the
sports arena. I don't know how many of our listeners
are hardcore sports fans. I think definitely in New York
We've got like people like Danielle who are hardcore sports fans.
Speaker 1 (03:58):
But I think the majority don't come to us for
that exactly.
Speaker 2 (04:01):
For instance, let's say soccer. For instance, Okay, let's use
World Cup. It's coming to the New York area partially
here in other places, right, But if someone who let's
say the World Cup organization wants to buy time on
our show to talk about the World Cup, I would
say to them, well, look, you know what, only maybe
ten percent of our audience is excited about about World Cup.
(04:25):
Why don't you spend the money to get more people
excited and bring them in make them more excited about it. Danielle,
you see in your house one hundred percent people of
the people in your house are in a World Cup.
But in the reality here in the United States soccer
football as you call it, it is not that it's
not as huge as you think it is. Well, that's
but you do a great job. You do a great
(04:46):
job coming in here every week and talking about World Cup.
When World Cup is going on, you talk about soccer games,
you talk about the teams. It's people like you that
make it more of a commonplace thought with people who
are not familiar.
Speaker 4 (04:58):
World Cup needs to come in and pay me to
go out there and be the ambassador.
Speaker 1 (05:03):
Oh my god, we're may wouldn't that be cool?
Speaker 3 (05:06):
But yeah, I think I mean, honestly, I think I
suffer from this same thing, Like there are things that
I think. Okay, everybody knows this song because when I
was growing up, everybody that I was around heard the song.
The station's played this song, and then you guys will
be like, no, we've never heard that because it was
a completely different thing here than where I was, right,
and I don't recognize and understand that because it was
(05:26):
everywhere where I was, you know, and vice versa.
Speaker 4 (05:29):
And I think they also make the mistake of thinking
that if you're a certain person, or like say you're
a mom, or say you're a single person, you're into
specific things. Not every single person, not every mom, not
every dad is into the same things or does the
same things with their kids. And they're like, oh, yeah,
you should, you should definitely advertise this you're a mom.
I'm like, well, that's that's that doesn't mean anything. I mean,
(05:50):
like you know what I mean under right, Like just
because I had kids doesn't mean I can't control my pay,
Like I don't need you to come in and ask
me to do depends and I'll but you have kids,
that doesn't mean everybody who has Well, don't.
Speaker 2 (06:04):
You remember they're they're asking Scary to do commercials for
a rectile dysfunction. Yes, well, it's like, well, don't you
have a dysfunctional penis? No, he has a lot of friends.
Hold on, did you do the ad for a rectile dysfunction?
Speaker 4 (06:19):
No?
Speaker 2 (06:20):
They gave me sample copy. I said, I want to
see what this is all about, and they said read this,
and I'm like, I'm not going to say it because
it was it was speaking about like I had this problem.
I said, no, I don't. I said, I know about it.
But you can still be a communicator and talk to
other men about Hey, yes it's a man's voice talking
about a rectile dfunction doesn't mean dysfunction, doesn't mean you
(06:40):
have it. I was willing to do that.
Speaker 4 (06:41):
I was willing to, but I think a lot of
times perception is reality, and if Scary is talking about it,
half the people half listening will think, wow, scary, he's
got a Why.
Speaker 2 (06:51):
Yeah, scary, simply scary could say, look, a rectiled dufunction
a dysfunction. A rectile dysfunction is a real thing. Let's
take my friend Nate for example.
Speaker 1 (07:02):
That's what though.
Speaker 3 (07:03):
Remember the vaginal rejuvenation thing they want to yell and
I to talk about. Both of us are like, I
think I'm good. Scary like I'll do it all, talk
about my girlfriend.
Speaker 2 (07:10):
We're like, what that's what you want? Oh my god?
What Nate? What do you remember when he did the
spec spot for the Boner medication. He's like, yeah, I
was sitting around with my friends. We were talking about
our erections. Like no, guy, that was the first draft. Yeah,
(07:32):
that back to the drawing board. They're scary with gay guys.
We don't even talk about erections. I mean, I don't.
What are you doing? So we're hanging out in the bar,
sitting around having some beers, Like, hey, okay, the whole
point of this conversation is this we're having. You know,
we're marketers. You know what we have. We have partners
that want to come to us to get the word out.
(07:53):
All right, Let's say in arectile dysfunction company does approach
us again, I would have a million ideas for them.
And it doesn't mean I can't get a boner, doesn't
mean it's just a It's a conversation a lot of
guys have.
Speaker 1 (08:06):
You know, it's an important conversation. Somebody should talk about it.
Speaker 2 (08:09):
Yeah, it is. And my name is Elvis Durant, initials
ed on the obvious one for oh to be perfect.
You're providing an education for people. Okay, exactly, So this
is the point. Marketers. We are marketers. What we do
for a living is we market things that's how that's
how we keep the lights on, that's how we get paid.
That's how we can afford apparel, spritches and avocado toasts.
(08:34):
Can you put the disclaimer and at the end of
the commercial saying that you don't have to? But this
doesn't why this is a paid actor.
Speaker 4 (08:40):
I always think about that when I see like a
billboard with like someone that says that they have like
an STD. Oh yeah, and I'm well, there must be
an actor because because they're getting paid to do the billboard.
And then I go, but now do all their friends
and family think that they have an STD because their
face is on the billboard? Saying like, I don't know,
how does it work? Because, like I said, in reality.
Speaker 2 (09:01):
Well look at it this way though, I mean, STDs
are not that uncommon, they're they're so if you have an.
Speaker 4 (09:07):
If you don't have one, do you want people to
think you do this? I'm just what I'm just.
Speaker 2 (09:10):
Saying, scary, If scary can't get hard whatever is not
my problem. I don't care. Doesn't doesn't make me like
him anymore or less.
Speaker 1 (09:17):
You know, someone needs to be the face of super
gon Rhea.
Speaker 2 (09:20):
I guess, so scary you have all these friends you have, uh,
Brian Darren, Yeah, people like that. You should in these
commercials do a commercial using your friend flaccid frame.
Speaker 1 (09:34):
Don't forget Herpe's.
Speaker 2 (09:35):
Harry, Herpe's Harry has Exactly.
Speaker 4 (09:43):
When I was saying that was gone Ria Gary.
Speaker 2 (09:45):
The other day he told me our favorite drag queen
Chlamydia Burns morphilist Phil anyway, So make it relatable, Scary, Okay,
that's all you have to do. He is the dumbest conversation.
I think I'm about to lose my computers.
Speaker 1 (10:07):
Is there an STD song that we could just spin
real quick?
Speaker 2 (10:12):
How about antal leakage Erron? Oh my gosh, I think
there's a pill for that.
Speaker 1 (10:21):
He's going to do the commercial for it next week.
Speaker 2 (10:24):
Scary. Will he'll do a commercial for anyone necessarily. No.
Speaker 4 (10:28):
Yes, It is funny because the sales department does know.
If they come to a lot of us, they'll go,
all right, I'll just go to Scary and they will
say that in the conversation.
Speaker 2 (10:38):
True, Scary will go down to the sales floor and
you always know where he is because you can see
his legs coming out from beneath the desk. Try to
drum up some business down there.
Speaker 3 (10:52):
We love.
Speaker 2 (10:54):
Anyway.
Speaker 1 (11:00):
Loana ran
Today's Daily Highlight from Elvis Duran in the morning show.
Speaker 2 (00:05):
There's on my list of things to do today, I
have to do a video after the show for our
Audio con twenty twenty four. What is that? It's an
event we do at iHeart here to headquarters. We're very
excited to talk about research exploring differences between marketers and
consumers that they're trying to reach. Excellent, I think we're
(00:25):
great at doing that. Yeah. Am I the only one
in the room that thinks that we're great at doing that?
Speaker 3 (00:30):
Yeah?
Speaker 1 (00:30):
No, I think we are pretty good at doing it.
Speaker 2 (00:32):
Yeah, pretty good? Yeah, exactly. Yeah, they say, here, okay,
maybe people listening can help me out. While most marketers
know what an apparol sprits is, only half of consumers do. Okay,
I agree with that. Thirty three percent of consumers have
(00:52):
no idea what a charcotery board is. Again, marketers do.
So there's a separation between the people who are in
charge of bringing the message to you. They think you
know about things that you may not know about, and
they're marketing things to you and you have no idea
what they are. This is what they're saying, Yes, Nate,
what what is an Apol sprits just for people that
(01:15):
don't know it's it's a cocktail. Maybe with apparol it's
you know, you can drink it on the beaches of Italy.
It's I think it's and and so apperol is a
is a bitter. Here's the thing. Marketers know that because
they have a buttload of money and they can travel
to Italy and order Aperol spritss while sitting on yachts.
(01:36):
Majority of the people don't do that, you know. But
a lot of a lot of restaurants now when you
go to brunches and things like that, Aperol sprits is
are the number one cocktail. But a lot of people
don't go to brunches.
Speaker 1 (01:47):
Right.
Speaker 2 (01:47):
That's why Danielle loves her avocado toast. There's a lot
of people out there who have no idea what avocado
toast is, Oh my gosh, but Danielle single headedly has
brought it to the marketplace.
Speaker 1 (01:58):
Danielle, it's so wonderful.
Speaker 2 (01:59):
Ado toast industry owes you a big thing.
Speaker 4 (02:03):
Yes, I feel like if you have social media you
would know what a charcuterie board was.
Speaker 2 (02:07):
Because Sarcucci last the last.
Speaker 4 (02:09):
I still do last year, it was everywhere, like every
kind of charcuterie, but like they would make their table
a charcuterie board, the board underneath.
Speaker 2 (02:19):
But you're forgetting something about marketing. You only know that
if you follows sites and accounts that are into charcuterie boards.
Speaker 3 (02:29):
Because they really funnel that stuff towards you, like I
bet my boyfriend has no idea about I know he
knows what a charcuterie board is, but I don't think
it pops up on his feed up probably.
Speaker 2 (02:40):
Okay, that's what what is on your So what is
on your boyfriend's feed the what does he What does
he know about cars?
Speaker 3 (02:48):
It would be cars, sneakers, sports, specifically Ohio State football.
Speaker 1 (02:53):
And anything that has to do with Chicago weed.
Speaker 3 (02:56):
I think that's all what auto populates onto his A
lot of music, that's what he's interested in. But I
don't think he follows any type of like design or
cooking or brunch or anything like that.
Speaker 2 (03:06):
Page Does he know what an eperol sprits is?
Speaker 1 (03:07):
I would say no, want I'm gonna tell him right now.
Speaker 2 (03:10):
Okay, here's what I think our show is all about.
We sort of bridge that gap. I do believe, I
do believe we talk about all sorts of things on
our show. I mean, we can go thirty minutes and
talk about one hundred different things having to do with
music and things we drink, in places, we visit, h
in wildlife, and you know, we sort of check off
all those boxes because we're sort of a rapid fire show,
(03:33):
you know, absolutely, and sometimes we dwell for a long time.
But stuff like we're.
Speaker 1 (03:38):
Doing right now, No, but I think that's stuff.
Speaker 3 (03:41):
It's important to also know your audience and who you're
talking to, because if you're you know, if we were
to all of a sudden just like jump into the
sports arena. I don't know how many of our listeners
are hardcore sports fans. I think definitely in New York
We've got like people like Danielle who are hardcore sports fans.
Speaker 1 (03:58):
But I think the majority don't come to us for
that exactly.
Speaker 2 (04:01):
For instance, let's say soccer. For instance, Okay, let's use
World Cup. It's coming to the New York area partially
here in other places, right, But if someone who let's
say the World Cup organization wants to buy time on
our show to talk about the World Cup, I would
say to them, well, look, you know what, only maybe
ten percent of our audience is excited about about World Cup.
(04:25):
Why don't you spend the money to get more people
excited and bring them in make them more excited about it. Danielle,
you see in your house one hundred percent people of
the people in your house are in a World Cup.
But in the reality here in the United States soccer
football as you call it, it is not that it's
not as huge as you think it is. Well, that's
but you do a great job. You do a great
(04:46):
job coming in here every week and talking about World Cup.
When World Cup is going on, you talk about soccer games,
you talk about the teams. It's people like you that
make it more of a commonplace thought with people who
are not familiar.
Speaker 4 (04:58):
World Cup needs to come in and pay me to
go out there and be the ambassador.
Speaker 1 (05:03):
Oh my god, we're may wouldn't that be cool?
Speaker 3 (05:06):
But yeah, I think I mean, honestly, I think I
suffer from this same thing, Like there are things that
I think. Okay, everybody knows this song because when I
was growing up, everybody that I was around heard the song.
The station's played this song, and then you guys will
be like, no, we've never heard that because it was
a completely different thing here than where I was, right,
and I don't recognize and understand that because it was
(05:26):
everywhere where I was, you know, and vice versa.
Speaker 4 (05:29):
And I think they also make the mistake of thinking
that if you're a certain person, or like say you're
a mom, or say you're a single person, you're into
specific things. Not every single person, not every mom, not
every dad is into the same things or does the
same things with their kids. And they're like, oh, yeah,
you should, you should definitely advertise this you're a mom.
I'm like, well, that's that's that doesn't mean anything. I mean,
(05:50):
like you know what I mean under right, Like just
because I had kids doesn't mean I can't control my pay,
Like I don't need you to come in and ask
me to do depends and I'll but you have kids,
that doesn't mean everybody who has Well, don't.
Speaker 2 (06:04):
You remember they're they're asking Scary to do commercials for
a rectile dysfunction. Yes, well, it's like, well, don't you
have a dysfunctional penis? No, he has a lot of friends.
Hold on, did you do the ad for a rectile dysfunction?
Speaker 4 (06:19):
No?
Speaker 2 (06:20):
They gave me sample copy. I said, I want to
see what this is all about, and they said read this,
and I'm like, I'm not going to say it because
it was it was speaking about like I had this problem.
I said, no, I don't. I said, I know about it.
But you can still be a communicator and talk to
other men about Hey, yes it's a man's voice talking
about a rectile dfunction doesn't mean dysfunction, doesn't mean you
(06:40):
have it. I was willing to do that.
Speaker 4 (06:41):
I was willing to, but I think a lot of
times perception is reality, and if Scary is talking about it,
half the people half listening will think, wow, scary, he's
got a Why.
Speaker 2 (06:51):
Yeah, scary, simply scary could say, look, a rectiled dufunction
a dysfunction. A rectile dysfunction is a real thing. Let's
take my friend Nate for example.
Speaker 1 (07:02):
That's what though.
Speaker 3 (07:03):
Remember the vaginal rejuvenation thing they want to yell and
I to talk about. Both of us are like, I
think I'm good. Scary like I'll do it all, talk
about my girlfriend.
Speaker 2 (07:10):
We're like, what that's what you want? Oh my god?
What Nate? What do you remember when he did the
spec spot for the Boner medication. He's like, yeah, I
was sitting around with my friends. We were talking about
our erections. Like no, guy, that was the first draft. Yeah,
(07:32):
that back to the drawing board. They're scary with gay guys.
We don't even talk about erections. I mean, I don't.
What are you doing? So we're hanging out in the bar,
sitting around having some beers, Like, hey, okay, the whole
point of this conversation is this we're having. You know,
we're marketers. You know what we have. We have partners
that want to come to us to get the word out.
(07:53):
All right, Let's say in arectile dysfunction company does approach
us again, I would have a million ideas for them.
And it doesn't mean I can't get a boner, doesn't
mean it's just a It's a conversation a lot of
guys have.
Speaker 1 (08:06):
You know, it's an important conversation. Somebody should talk about it.
Speaker 2 (08:09):
Yeah, it is. And my name is Elvis Durant, initials
ed on the obvious one for oh to be perfect.
You're providing an education for people. Okay, exactly, So this
is the point. Marketers. We are marketers. What we do
for a living is we market things that's how that's
how we keep the lights on, that's how we get paid.
That's how we can afford apparel, spritches and avocado toasts.
(08:34):
Can you put the disclaimer and at the end of
the commercial saying that you don't have to? But this
doesn't why this is a paid actor.
Speaker 4 (08:40):
I always think about that when I see like a
billboard with like someone that says that they have like
an STD. Oh yeah, and I'm well, there must be
an actor because because they're getting paid to do the billboard.
And then I go, but now do all their friends
and family think that they have an STD because their
face is on the billboard? Saying like, I don't know,
how does it work? Because, like I said, in reality.
Speaker 2 (09:01):
Well look at it this way though, I mean, STDs
are not that uncommon, they're they're so if you have an.
Speaker 4 (09:07):
If you don't have one, do you want people to
think you do this? I'm just what I'm just.
Speaker 2 (09:10):
Saying, scary, If scary can't get hard whatever is not
my problem. I don't care. Doesn't doesn't make me like
him anymore or less.
Speaker 1 (09:17):
You know, someone needs to be the face of super
gon Rhea.
Speaker 2 (09:20):
I guess, so scary you have all these friends you have, uh,
Brian Darren, Yeah, people like that. You should in these
commercials do a commercial using your friend flaccid frame.
Speaker 1 (09:34):
Don't forget Herpe's.
Speaker 2 (09:35):
Harry, Herpe's Harry has Exactly.
Speaker 4 (09:43):
When I was saying that was gone Ria Gary.
Speaker 2 (09:45):
The other day he told me our favorite drag queen
Chlamydia Burns morphilist Phil anyway, So make it relatable, Scary, Okay,
that's all you have to do. He is the dumbest conversation.
I think I'm about to lose my computers.
Speaker 1 (10:07):
Is there an STD song that we could just spin
real quick?
Speaker 2 (10:12):
How about antal leakage Erron? Oh my gosh, I think
there's a pill for that.
Speaker 1 (10:21):
He's going to do the commercial for it next week.
Speaker 2 (10:24):
Scary. Will he'll do a commercial for anyone necessarily. No.
Speaker 4 (10:28):
Yes, It is funny because the sales department does know.
If they come to a lot of us, they'll go,
all right, I'll just go to Scary and they will
say that in the conversation.
Speaker 2 (10:38):
True, Scary will go down to the sales floor and
you always know where he is because you can see
his legs coming out from beneath the desk. Try to
drum up some business down there.
Speaker 3 (10:52):
We love.
Speaker 2 (10:54):
Anyway.
Speaker 1 (11:00):
Loana ran
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