September 5, 2024 • 11 mins
Elvis has to film a video explaining differences between marketers and the consumers they're trying to reach. It's then we realized how big and diverse our audience really is!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Today's Daily Highlight from Elvis Duran in the morning show.
Speaker 2 (00:05):
There's on my list of things to do today, I
have to do a video after the show for our
Audio Con twenty twenty four. What is that? It's an event?
We do it. iHeart here to headquarters. We're very excited
to talk about research exploring differences between marketers and consumers
that they're trying to reach. Excellent, I think we're great
(00:25):
at doing that.
Speaker 3 (00:26):
Yeah.
Speaker 2 (00:27):
Am I the only one in the room that thinks
that we're great at doing that?
Speaker 4 (00:30):
Yeah?
Speaker 3 (00:30):
No, I think we are pretty good at doing it.
Speaker 2 (00:32):
Yeah, pretty good? Yeah, exactly. Yeah, they say, here, okay,
maybe people listening can help me out. While most marketers
know what an apparol sprits is, only half of consumers do. Okay,
I agree with that. Thirty three percent of consumers have
(00:52):
no idea what a charcotery board is. Again, marketers do.
So there's a separation between the people who are in
charge of bringing the message to you. They think you
know about things that you may not know about, and
they're marketing things to you and you have no idea
what they are. This is what they're saying, Yes, Nate,
what what is an Aperol sprits just for people that
(01:15):
don't know it's it's a cocktail. Maybe with apparol it's
you know, you can drink it on the beaches of
Italy's I think it's and so apperol is a is
a bitter. Here's the thing. Marketers know that because they
have a buttload of money and they can travel to
Italy and order Apperol spritss while sitting on yachts. Majority
(01:37):
of the people don't do that, you know. But a
lot of a lot of restaurants now when you go
to brunches and things like that, Aperol sprints are the
number one cocktail. But a lot of people don't go
to brunches.
Speaker 3 (01:47):
Right.
Speaker 2 (01:47):
That's why Danielle loves her avocado toast. There's a lot
of people out there who have no idea what avocado
toast is, Oh my gosh, but Danielle single headedly has
brought it to the marketplace.
Speaker 3 (01:58):
Danielle, so wonderful.
Speaker 2 (01:59):
Acado toast industry owes you a big thing.
Speaker 1 (02:03):
Yes, I feel like if you have social media you
would know what a charcuterie board was. Because Sarcucci last
the last I still do last year, it was everywhere
like every kind of charcuterie, but like they would make
their table a charcuterie board the board underneath.
Speaker 2 (02:19):
But you're forgetting something about marketing. You only know that
if you follow sites and accounts that are into charcuterie boards.
Speaker 4 (02:29):
Because they really funnel that stuff towards you, Like, I
bet my boyfriend has no idea about I know he
knows what a charcuterie board is, but I don't think
it pops up on his feed up probably.
Speaker 2 (02:40):
Okay, that's what what what is on your So what
is on your boyfriend's feed there? What does he What
does he know about cars?
Speaker 4 (02:48):
It would be cars, sneakers, sports specifically Ohio State football,
and anything that has to do with Chicago weed. I
think that's all what auto populates onto his A lot
of music, that's what he's interested in. But I don't
think he follows any type of like design or cooking
or brunch or anything like that.
Speaker 2 (03:06):
Page Does he know what an eperol sprits is?
Speaker 3 (03:07):
I would say, no, want I'm gonna tellt him right now.
Speaker 2 (03:10):
Okay, here's what I think our show is all about.
We sort of bridge that gap. I do believe, I
do believe we talk about all sorts of things on
our show. I mean, we can go thirty minutes and
talk about one hundred different things having to do with
music and things we drink, in places we visit in wildlife,
and you know, we sort of check off all those
boxes because we're sort of a rapid fire show, you know, absolutely,
(03:35):
and sometimes we dwell for a long time. But stuff
like we're doing right now, No, but I think that's stuff.
Speaker 4 (03:41):
It's important to also know your audience and who you're
talking to, because if you're you know, if we were
to all of a sudden just like jump into the
sports arena. I don't know how many of our listeners
are hardcore sports fans. I think definitely in New York
We've got like people like Danielle who are hardcore sports fans.
Speaker 3 (03:58):
But I think the majority don't come to us for
that exactly.
Speaker 2 (04:01):
For instance, let's say soccer. For instance, Okay, let's use
World Cup. It's coming too the New York area partially
you know here in other places, right, But if someone
who let's say the World Cup organization wants to buy
time on our show to talk about the World Cup,
I would say to them, well, look, you know what
only maybe ten percent of our audience is excited about
(04:23):
about World Cup. Why don't you spend the money to
get more people excited and bring them in, make them
more excited about it. Danielle, you see in your house
one hundred percent people of the people in your house
are in a World Cup. But in the reality here
in the United States soccer football as you call it,
it is not that it's not as huge as you
think it is. Well, that's but you do a great job.
(04:46):
You do a great job coming in here every week
and talking about World Cup. When World Cup is going on,
you talk about soccer games, you talk about the teams.
It's people like you that make it more of a
commonplace thought with people who are not familiar.
Speaker 1 (04:58):
World Cup needs to come in and pay me to
go out there and be the ambassador. Oh my god,
we're may wouldn't that be cool?
Speaker 4 (05:06):
But yeah, I think I mean, honestly, I think I
suffer from this same thing, Like there are things that
I think. Okay, everybody knows this song because when I
was growing up, everybody that I was around heard the song.
The station's played this song, and then you guys will
be like, no, we've never heard that because it was
a completely different thing here than where I was, right,
and I don't recognize and understand that because it was
(05:26):
everywhere where I was, you know, and vice versa.
Speaker 1 (05:29):
And I think they also make the mistake of thinking
that if you're a certain person, or like say you're
a mom, or say you're a single person, you're into
specific things. Not every single person, not every mom, not
every dad is into the same things or does the
same things with their kids. And they're like, oh, yeah,
you should, you should definitely advertise this you're a mom.
I'm like, well, that's that doesn't mean anything. I mean, like,
(05:50):
you know what I mean under Like, just because I
had kids doesn't mean I can't control my pain. Like
I don't need you to come in and ask me
to do depends and I'll but you had kids, that
doesn't mean everybody who has.
Speaker 2 (06:03):
Well, don't you remember they're asking Scary to do commercials
for a rectile dysfunction. Yes, well, it's like, well, don't
you have a dysfunctional penis? No, he has a lot
of friends. Hold on, did you do the ad for
a rectile dysfunction? No? They gave me sample copy. I said,
I want to see what this is all about. And
they said, read this, and I'm like, I'm not going
(06:25):
to say it because it was it was speaking about
like I had this problem. I said, no, I don't.
I said, I know about it. But you can still
be a communicator and talk to other men about Hey, yes,
it's a man's voice talking about a rectile dfunction doesn't
mean dysfunction, doesn't mean you have it. I was willing
to do that. I was willing to.
Speaker 1 (06:42):
But I think a lot of times perception is reality,
and if Scary is talking about it, half the people
half listening will think, wow, Scary's got a.
Speaker 2 (06:51):
Probably why simply Scary could say, look, a rectil dufunction,
a dysfunction, a rectile dysfunction is a real thing. Let's
take my friend Nate for example.
Speaker 4 (07:02):
That's what he says, though, remember the badge re juvenation
thing they want to yell and I to talk about.
Speaker 3 (07:07):
Both of us are like, I think I'm good. Scary
like all do it all? Talk about my girlfriend?
Speaker 1 (07:10):
We're like, what, just that's what you want?
Speaker 2 (07:16):
Oh my god? What Nate? What do you remember when
he did the spec spot for the Boner medication. He's like, yeah,
I was sitting around with my friends. We were talking
about our erections, like.
Speaker 1 (07:25):
No guys.
Speaker 2 (07:28):
Work, that was the first draft. Yeah, send that back
to the drawing board. They're scary with gay guys. We
don't even talk about erections. I mean, I don't know
what are you doing. So we're hanging out in the bar,
sitting around having some beers, Like, hey, okay, the whole
point of this conversation is this we're having. You know,
we're marketers. You know what we have. We have partners
(07:50):
that want to come to us to get the word out.
All right, Let's say in a rectile dysfunction company does
approach us again, I would have a million ideas for them.
And it doesn't mean I can't get a boner, doesn't
mean it's just a It's a conversation a lot of
guys have.
Speaker 3 (08:06):
You know, it's an important conversation. Somebody should talk about it.
Speaker 2 (08:09):
Yeah, it is. And my name is Elvis Durant, initials
ed on the obvious launch. Oh to be perfect. You're
providing an education for people. Okay, exactly, So this is
the point. Marketers. We are marketers. What we do for
a living is we market things. That's how that's how
we keep the lights on. That's how we get paid.
That's how we can afford apparel, sprites and avocado toasts?
(08:34):
Can you put the discline one at the end of
commercial saying that you don't have to say, but this
isn't why.
Speaker 3 (08:39):
This is a paid actor.
Speaker 1 (08:40):
I always think about that when I see like a
billboard with like someone that says that they have like
an STD. Oh yeah, And I'm well, there must be
an actor because because they're getting paid to do the billboards.
And then I go, but now do all their friends
and family think that they have an STD because their
face is on the billboard saying that, Like, I don't know,
how does it work?
Speaker 2 (08:58):
Because, like I said, well look at it this way though,
I mean, STDs are not that uncommon, they're they're so if.
Speaker 1 (09:07):
You don't have one, do you want people to think
you do this? I'm just what I'm just saying.
Speaker 2 (09:11):
It's scary. If scary can't get hard whatever, not my problem.
I don't care. Doesn't doesn't make me like him anymore
or less.
Speaker 3 (09:17):
You know, someone needs to be the face of super Gonrhea.
Speaker 2 (09:20):
I guess so scary you have all these friends you have? Uh,
Bryan Darren, Yeah, people like that. You should in these commercials,
do a commercial using your friend flaccid Frank.
Speaker 1 (09:34):
Don't forget Herpe's Harry.
Speaker 2 (09:37):
Herpe's Harry has exactly what I was saying.
Speaker 1 (09:44):
That was Goneria Gary. The other day he.
Speaker 2 (09:46):
Told me our favorite drag queen Chlamydia burnsphilist phil anyway,
so make it relatable, Scary, Okay, that's all you have
to do. He's the dumbest conversation. I think I'm about
to lose my computers.
Speaker 3 (10:07):
Is there an STD song that we could just spin
real quick?
Speaker 2 (10:12):
How about antal leakage? Errand, oh my gosh, I think
there's a pill for that.
Speaker 1 (10:21):
He's going to do the commercial for it next week.
Speaker 2 (10:24):
Scary will he'll do a commercial for anyone necessarily. No.
Speaker 1 (10:28):
Yes, it is funny because the sales department does know.
If they come to a lot of us, they'll go,
all right, I'll just go to Scary and they will
say that in the conversation.
Speaker 2 (10:38):
True, Scary will go down to the sales floor and
you always know where he is because you can see
his legs coming out from beneath the desk. Try to
drum up some business down there.
Speaker 1 (10:52):
We love
Speaker 2 (10:54):
Anyway, Lotana ran
Today's Daily Highlight from Elvis Duran in the morning show.
Speaker 2 (00:05):
There's on my list of things to do today, I
have to do a video after the show for our
Audio Con twenty twenty four. What is that? It's an event?
We do it. iHeart here to headquarters. We're very excited
to talk about research exploring differences between marketers and consumers
that they're trying to reach. Excellent, I think we're great
(00:25):
at doing that.
Speaker 3 (00:26):
Yeah.
Speaker 2 (00:27):
Am I the only one in the room that thinks
that we're great at doing that?
Speaker 4 (00:30):
Yeah?
Speaker 3 (00:30):
No, I think we are pretty good at doing it.
Speaker 2 (00:32):
Yeah, pretty good? Yeah, exactly. Yeah, they say, here, okay,
maybe people listening can help me out. While most marketers
know what an apparol sprits is, only half of consumers do. Okay,
I agree with that. Thirty three percent of consumers have
(00:52):
no idea what a charcotery board is. Again, marketers do.
So there's a separation between the people who are in
charge of bringing the message to you. They think you
know about things that you may not know about, and
they're marketing things to you and you have no idea
what they are. This is what they're saying, Yes, Nate,
what what is an Aperol sprits just for people that
(01:15):
don't know it's it's a cocktail. Maybe with apparol it's
you know, you can drink it on the beaches of
Italy's I think it's and so apperol is a is
a bitter. Here's the thing. Marketers know that because they
have a buttload of money and they can travel to
Italy and order Apperol spritss while sitting on yachts. Majority
(01:37):
of the people don't do that, you know. But a
lot of a lot of restaurants now when you go
to brunches and things like that, Aperol sprints are the
number one cocktail. But a lot of people don't go
to brunches.
Speaker 3 (01:47):
Right.
Speaker 2 (01:47):
That's why Danielle loves her avocado toast. There's a lot
of people out there who have no idea what avocado
toast is, Oh my gosh, but Danielle single headedly has
brought it to the marketplace.
Speaker 3 (01:58):
Danielle, so wonderful.
Speaker 2 (01:59):
Acado toast industry owes you a big thing.
Speaker 1 (02:03):
Yes, I feel like if you have social media you
would know what a charcuterie board was. Because Sarcucci last
the last I still do last year, it was everywhere
like every kind of charcuterie, but like they would make
their table a charcuterie board the board underneath.
Speaker 2 (02:19):
But you're forgetting something about marketing. You only know that
if you follow sites and accounts that are into charcuterie boards.
Speaker 4 (02:29):
Because they really funnel that stuff towards you, Like, I
bet my boyfriend has no idea about I know he
knows what a charcuterie board is, but I don't think
it pops up on his feed up probably.
Speaker 2 (02:40):
Okay, that's what what what is on your So what
is on your boyfriend's feed there? What does he What
does he know about cars?
Speaker 4 (02:48):
It would be cars, sneakers, sports specifically Ohio State football,
and anything that has to do with Chicago weed. I
think that's all what auto populates onto his A lot
of music, that's what he's interested in. But I don't
think he follows any type of like design or cooking
or brunch or anything like that.
Speaker 2 (03:06):
Page Does he know what an eperol sprits is?
Speaker 3 (03:07):
I would say, no, want I'm gonna tellt him right now.
Speaker 2 (03:10):
Okay, here's what I think our show is all about.
We sort of bridge that gap. I do believe, I
do believe we talk about all sorts of things on
our show. I mean, we can go thirty minutes and
talk about one hundred different things having to do with
music and things we drink, in places we visit in wildlife,
and you know, we sort of check off all those
boxes because we're sort of a rapid fire show, you know, absolutely,
(03:35):
and sometimes we dwell for a long time. But stuff
like we're doing right now, No, but I think that's stuff.
Speaker 4 (03:41):
It's important to also know your audience and who you're
talking to, because if you're you know, if we were
to all of a sudden just like jump into the
sports arena. I don't know how many of our listeners
are hardcore sports fans. I think definitely in New York
We've got like people like Danielle who are hardcore sports fans.
Speaker 3 (03:58):
But I think the majority don't come to us for
that exactly.
Speaker 2 (04:01):
For instance, let's say soccer. For instance, Okay, let's use
World Cup. It's coming too the New York area partially
you know here in other places, right, But if someone
who let's say the World Cup organization wants to buy
time on our show to talk about the World Cup,
I would say to them, well, look, you know what
only maybe ten percent of our audience is excited about
(04:23):
about World Cup. Why don't you spend the money to
get more people excited and bring them in, make them
more excited about it. Danielle, you see in your house
one hundred percent people of the people in your house
are in a World Cup. But in the reality here
in the United States soccer football as you call it,
it is not that it's not as huge as you
think it is. Well, that's but you do a great job.
(04:46):
You do a great job coming in here every week
and talking about World Cup. When World Cup is going on,
you talk about soccer games, you talk about the teams.
It's people like you that make it more of a
commonplace thought with people who are not familiar.
Speaker 1 (04:58):
World Cup needs to come in and pay me to
go out there and be the ambassador. Oh my god,
we're may wouldn't that be cool?
Speaker 4 (05:06):
But yeah, I think I mean, honestly, I think I
suffer from this same thing, Like there are things that
I think. Okay, everybody knows this song because when I
was growing up, everybody that I was around heard the song.
The station's played this song, and then you guys will
be like, no, we've never heard that because it was
a completely different thing here than where I was, right,
and I don't recognize and understand that because it was
(05:26):
everywhere where I was, you know, and vice versa.
Speaker 1 (05:29):
And I think they also make the mistake of thinking
that if you're a certain person, or like say you're
a mom, or say you're a single person, you're into
specific things. Not every single person, not every mom, not
every dad is into the same things or does the
same things with their kids. And they're like, oh, yeah,
you should, you should definitely advertise this you're a mom.
I'm like, well, that's that doesn't mean anything. I mean, like,
(05:50):
you know what I mean under Like, just because I
had kids doesn't mean I can't control my pain. Like
I don't need you to come in and ask me
to do depends and I'll but you had kids, that
doesn't mean everybody who has.
Speaker 2 (06:03):
Well, don't you remember they're asking Scary to do commercials
for a rectile dysfunction. Yes, well, it's like, well, don't
you have a dysfunctional penis? No, he has a lot
of friends. Hold on, did you do the ad for
a rectile dysfunction? No? They gave me sample copy. I said,
I want to see what this is all about. And
they said, read this, and I'm like, I'm not going
(06:25):
to say it because it was it was speaking about
like I had this problem. I said, no, I don't.
I said, I know about it. But you can still
be a communicator and talk to other men about Hey, yes,
it's a man's voice talking about a rectile dfunction doesn't
mean dysfunction, doesn't mean you have it. I was willing
to do that. I was willing to.
Speaker 1 (06:42):
But I think a lot of times perception is reality,
and if Scary is talking about it, half the people
half listening will think, wow, Scary's got a.
Speaker 2 (06:51):
Probably why simply Scary could say, look, a rectil dufunction,
a dysfunction, a rectile dysfunction is a real thing. Let's
take my friend Nate for example.
Speaker 4 (07:02):
That's what he says, though, remember the badge re juvenation
thing they want to yell and I to talk about.
Speaker 3 (07:07):
Both of us are like, I think I'm good. Scary
like all do it all? Talk about my girlfriend?
Speaker 1 (07:10):
We're like, what, just that's what you want?
Speaker 2 (07:16):
Oh my god? What Nate? What do you remember when
he did the spec spot for the Boner medication. He's like, yeah,
I was sitting around with my friends. We were talking
about our erections, like.
Speaker 1 (07:25):
No guys.
Speaker 2 (07:28):
Work, that was the first draft. Yeah, send that back
to the drawing board. They're scary with gay guys. We
don't even talk about erections. I mean, I don't know
what are you doing. So we're hanging out in the bar,
sitting around having some beers, Like, hey, okay, the whole
point of this conversation is this we're having. You know,
we're marketers. You know what we have. We have partners
(07:50):
that want to come to us to get the word out.
All right, Let's say in a rectile dysfunction company does
approach us again, I would have a million ideas for them.
And it doesn't mean I can't get a boner, doesn't
mean it's just a It's a conversation a lot of
guys have.
Speaker 3 (08:06):
You know, it's an important conversation. Somebody should talk about it.
Speaker 2 (08:09):
Yeah, it is. And my name is Elvis Durant, initials
ed on the obvious launch. Oh to be perfect. You're
providing an education for people. Okay, exactly, So this is
the point. Marketers. We are marketers. What we do for
a living is we market things. That's how that's how
we keep the lights on. That's how we get paid.
That's how we can afford apparel, sprites and avocado toasts?
(08:34):
Can you put the discline one at the end of
commercial saying that you don't have to say, but this
isn't why.
Speaker 3 (08:39):
This is a paid actor.
Speaker 1 (08:40):
I always think about that when I see like a
billboard with like someone that says that they have like
an STD. Oh yeah, And I'm well, there must be
an actor because because they're getting paid to do the billboards.
And then I go, but now do all their friends
and family think that they have an STD because their
face is on the billboard saying that, Like, I don't know,
how does it work?
Speaker 2 (08:58):
Because, like I said, well look at it this way though,
I mean, STDs are not that uncommon, they're they're so if.
Speaker 1 (09:07):
You don't have one, do you want people to think
you do this? I'm just what I'm just saying.
Speaker 2 (09:11):
It's scary. If scary can't get hard whatever, not my problem.
I don't care. Doesn't doesn't make me like him anymore
or less.
Speaker 3 (09:17):
You know, someone needs to be the face of super Gonrhea.
Speaker 2 (09:20):
I guess so scary you have all these friends you have? Uh,
Bryan Darren, Yeah, people like that. You should in these commercials,
do a commercial using your friend flaccid Frank.
Speaker 1 (09:34):
Don't forget Herpe's Harry.
Speaker 2 (09:37):
Herpe's Harry has exactly what I was saying.
Speaker 1 (09:44):
That was Goneria Gary. The other day he.
Speaker 2 (09:46):
Told me our favorite drag queen Chlamydia burnsphilist phil anyway,
so make it relatable, Scary, Okay, that's all you have
to do. He's the dumbest conversation. I think I'm about
to lose my computers.
Speaker 3 (10:07):
Is there an STD song that we could just spin
real quick?
Speaker 2 (10:12):
How about antal leakage? Errand, oh my gosh, I think
there's a pill for that.
Speaker 1 (10:21):
He's going to do the commercial for it next week.
Speaker 2 (10:24):
Scary will he'll do a commercial for anyone necessarily. No.
Speaker 1 (10:28):
Yes, it is funny because the sales department does know.
If they come to a lot of us, they'll go,
all right, I'll just go to Scary and they will
say that in the conversation.
Speaker 2 (10:38):
True, Scary will go down to the sales floor and
you always know where he is because you can see
his legs coming out from beneath the desk. Try to
drum up some business down there.
Speaker 1 (10:52):
We love
Speaker 2 (10:54):
Anyway, Lotana ran
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