August 12, 2024 • 36 mins
In business, something is always baking, and Jess Owens from Just Jess Boujee Bakery has more than just one bun in the oven. With a baby on the way and running a badass business, Episode 4 of ‘Bored to Boss’ answers the tough question of 'how can women find balance while running a business and starting a family?'
Seven years ago, Jess was bored at her marketing day job, but she had something sweet cooking behind the scenes. Jess delves into her journey from being a home baker to starting up her own bakery and how she uses social media to promote her business’s growth. They discuss how Jess's personal brand has evolved alongside Just Jess Boujee Bakery and the benefits of keeping them separate.
Now, Jess is embarking on a new chapter as she awaits the arrival of her baby girl. Listen to how she has prepared her business for this change and the steps taken to ensure a smooth transition as she goes on maternity leave.
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Episode Transcript
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Speaker 1 (00:00):
From ZM and iHeartRadio. It's Bored to Boss. Real stories
of how to navigate starting your own business with me
Georgia Patton. Welcome to another episode of Board to Boss Today.
I wanted to welcome jess Ow into the podcast. She
is a well recognized content creator as well as the
(00:23):
boogiest bakery owner I know and business owner, I should
put it that way. She is the beauty and brains
behind Just Yes Booty Bakery, which, if you haven't heard
of her donuts are heaven deep fried. We are truly obsessed.
I started following just many years ago, and I think
I can say she was one of the main inspirations
for me to go full time in my business. And
(00:44):
so it just feels like a full circle moment to
have you sitting here with me today.
Speaker 2 (00:48):
Welcome, Thanks for having me. I'm excited.
Speaker 1 (00:50):
How are you.
Speaker 2 (00:50):
I'm good. Yeah, I'm very pregnant.
Speaker 1 (00:54):
Well, how's the week being good? Chill.
Speaker 3 (00:58):
It's kind of my first week maternity leave, which is
really weird.
Speaker 1 (01:03):
And I've got your hair working.
Speaker 2 (01:05):
It's weird. It's funny to get used to it.
Speaker 3 (01:08):
Im like, I think it's going to take my brain
a couple of weeks to like get out of business.
Speaker 1 (01:12):
Do you find you're still picking up your laptop how
to have it? Or like checking your.
Speaker 3 (01:15):
Age and go to the shop and the girls like
what are you doing here? I'm just chicking in me
how like what's going on? I think I would be
there sort of an adjustment. Yeah, yeah, yeah, I'm gonna
try and enjoy it as much as I can because
I'll probably never have this time ever again.
Speaker 1 (01:31):
Oh of course, what's your favorite show that you're going
to be binging?
Speaker 3 (01:34):
I started New Amsterdam and I'm right into it. My
husband's like, why are you watching like hospital shows when
you're about.
Speaker 2 (01:42):
To give first?
Speaker 1 (01:42):
And my eye, it's fine, I'm educating, learning. Okay, I'm
going to start you off with a scenario, and this
is just for the listeners to get to know you
and your business a little bit better. So scenario, We've
just run into each other on a night out in
the girl's bathroom. We start chating the line and I ask,
what do you do for work? How are you going
to pitch me?
Speaker 3 (02:01):
Okay, well, first of all, it's probably eight pm because
I I I'll be like I'm on my way out,
like I'm going home but nice to meet. Usually I
would say I'm a baker and you Sally. People will
look me up and down and be like, really, yeah,
I'm dressed up and I'm like, you know, probably don't
(02:21):
look like your typical baker, and they say, oh, like,
what are you bake?
Speaker 2 (02:25):
And I'm like, I own a bakery and a coffee shop.
Speaker 1 (02:27):
It's pretty can it's.
Speaker 3 (02:29):
Augie And people are often really surprised. But then they'll
sometimes pull up you know, Instagram, and then they'll be like, oh,
I get it, Okay, it's Dougie. It's not it's not
just I's been a business owner like you are a
fantastic marketer.
Speaker 1 (02:42):
I don't think I've seen any of the bakeries market
what they do the way you do.
Speaker 3 (02:46):
I find that part really easy because my brand is
kind of just like me.
Speaker 1 (02:50):
Yes.
Speaker 3 (02:51):
It just like its naturally because it's just like me
and food and in my shop and everything.
Speaker 1 (02:57):
Before you owned just Yes, what were your jobs? What
did you do so before just Yess?
Speaker 3 (03:02):
I worked for about four years in agency media sales,
so I sold advertising for stuff dot coded and Z.
Back then it was Fairfax Media, so I sold ads
into like the newspapers online and magazines.
Speaker 2 (03:21):
Loved that job.
Speaker 3 (03:22):
That taught me heat about marge marketing and creative and
stuff like that. And then before that, I worked at
a cafe and I was full time there is kind
of like their baker, but just only because they didn't
have anyone to do the baking. And my boss was like, Hey,
do you want to bake some stuff for this cabinet?
And that's kind of where I really started to fall
in love with like food and the industry. Yeah, went
(03:45):
into the media side of things because I felt like
I needed to go get a real job. I always
knew that I wanted to be my own boss and
to be a business owner, and yeah, it was. It
was really good though, because I learned a replaceable skills
at both of those jobs to take food to business ownership. Yeah.
Speaker 1 (04:01):
Yeah, And I think that's one thing I always think about, Like,
I worked in quite a few jobs before I went
full time in my own and I could take so
many things from every single job that I'm now implementing,
and I know exactly where I got those skills or
where I learned. No, I'm not going to do that,
I'm going to do this instead.
Speaker 3 (04:16):
You know, everyone's had like a ship boss or a
shitta during their time. But it's like all of those
people will teach you something, even if it's the type
of manager you don't want to.
Speaker 1 (04:25):
Be, right is my number one? When I have stuff,
I think of the managers I don't want, and it'll
be the absolute opposite. I mean, within reason, but you
always have that person sitting in the back going I
really didn't enjoy that, and I want my stuff to
enjoy this. So how did you transition from that kind
of corporate job into starting a bakery? Because you started
(04:47):
baking in your house and that's kind of where just
you started, right.
Speaker 3 (04:50):
Yeah, So I wasn't like someone that baked growing up,
Like my mum can't bake. I wouldn't like spend weekends
baking with mum. But I went to university for like
five minutes.
Speaker 1 (05:02):
What did you have for?
Speaker 3 (05:03):
I went to start a Bachelor of International Hospitality Management.
So funny how old we then? Seventeen when I started
at UNI. So I think I went through school and
I got level two. I don't know why I thought
going to you'd be a good idea, but I tried
and it wasn't really for me.
Speaker 1 (05:22):
I think it's such a common thread for business owners,
either not to go to UNI or to drop out.
Speaker 3 (05:27):
It just wasn't the way that I learned best, Like
I just learned by trying things and like it out, yeah,
not sitting in a class and learning about it. The
one paper I did enjoy was we got to do
a wine paper, so I got to taste wine and
I was underage, so I was like, yeah, this is
so good. Went to UNI and I didn't love that,
(05:47):
but we did do a little bit of practical stuff
in the kitchen there, and I have always loved cooking,
and so I kind of just started baking, like for fun,
just to experiment. And then that was around the same
time when I went full time the cafe. Oh yes,
and my boss there had just started the business, so
he didn't have a baker or anything, and he was like,
do you want to just like fill up this baking
(06:09):
cabinet every week and that's your job? And I was like, yeah, sweet,
is no worries, mate, And so that was cool because
I got to experiment a lot with like what sold
and what didn't sell, and the simple things like I
would make a whole cake and people didn't want to
buy a slice of cake, but they would buy like
an individual cake. People wanted to start offering me money
to make their kids cakes and whatever. So I kind
(06:31):
of started that as a side hustle. As then I
went to that media job. It wasn't really called anything
at all at that stage, and then when I was
working at Stuff, I got a little bit more into
it as like a side hustle, and I was like,
I need like a name for it, and it was.
Speaker 2 (06:45):
Just just cupcakes. That's not what it started as.
Speaker 3 (06:49):
But I got to this point where I was working,
you know, like a corporate job nine till five or whatever,
and then I'd go home and I'd bake till about
two in the morning, yep, to fulfill these orders and
really enjoy it. But I just got really burnt out. Yeah,
nobody can do that and sustain it and like perform
well at both. And it was kind of around the
same time as I got a promotion at work, which
(07:10):
was really cool, but my job got way more boring,
like I just didn't have as much work to do,
and I'm such like I thrive on being busy, so
I just kind of got to this point where I
was like, I just want to give this a go
and see if I can do it. And I worked
out that I needed to sell ten cakes a week
to pay my half of the mortgage and like survive.
And I talked to my husband and he was like,
(07:31):
go for it. You know now, it was probably I
think I.
Speaker 1 (07:33):
Remember this on social media. I think I must have
followed you at this point maybe, and I remember you
making this change.
Speaker 2 (07:38):
Yeah, it's pretty big.
Speaker 3 (07:40):
Yeah. And then I just kind of like made this
post one day and I was like, oh, yeah, I'm
going full time.
Speaker 1 (07:45):
Fast forward a bit because this brings me into my
next question. You're running this business from home. When did
you know it was the time to bring in some help,
because I do remember you brought somebody into help with Edmund,
And a lot of questions I get is, how do
you know when it's time to bring in help?
Speaker 3 (08:02):
Yeah, and it's it's hard to know that, especially at
the start because there's no extra money.
Speaker 1 (08:07):
Yeah.
Speaker 3 (08:08):
I just ended up getting so busy with the actual work.
And the admind side of thing was the part that
I dreaded. I would put it off. I can't get
bookings if I don't reply to people's emails.
Speaker 2 (08:19):
But I just dread doing it.
Speaker 3 (08:20):
So my mantras like, outsourced the stuff you hate first.
Speaker 2 (08:25):
Why would you sit.
Speaker 3 (08:26):
There doing emails when your time's way better spent doing
the part you enjoy that's going to make you the money.
Speaker 1 (08:32):
So that's an importantlesson to learn as well.
Speaker 3 (08:34):
It just removed stress from my brain because I'm just
not an Admund type of girl.
Speaker 1 (08:38):
Yeah, and you can take on more baking and more jobs.
Speaker 3 (08:42):
So I got a VA, which that's a really good
option I think for small business owners because like you
can't afford to hire someone and pay them a full
time or a part time salary at that point. So
she works remotely and I just paid it by the hour,
and I think she started out doing like two hour
was a week for me, And I.
Speaker 1 (09:01):
Can see pretty looking at me. VA is a virtual assistant.
Speaker 3 (09:06):
A virtual assistant, Yeah, so they're basically like she does
emails and voicing kind of stuff, but she does it
from wherever she is online. And yeah, it's just like
a good low cost way to get into first your
first kind of outsourcing.
Speaker 1 (09:21):
Definitely. I know a lot of business owners and contractors
who have their own vas as well. It just makes
it so much easier and it's so practical and great
with their time. I was looking at my friends VA
last night and looking at what she did, knowing, man,
maybe I should get me one of these.
Speaker 2 (09:36):
You definitely should. It's so good.
Speaker 3 (09:38):
Still have one, it's still got one. Yeah, that's actually
one of my best friends.
Speaker 1 (09:42):
Yeah.
Speaker 3 (09:42):
She just does all the emailing and stuff because I
just I just don't have time and I don't want
to do it.
Speaker 1 (09:47):
No fair, fair fair. Speaking of not having time, there's
the whole trope of quitting your job because you don't
want to work the nine to five, but you end
up working twenty four seven. And there is nothing more
true in the world. Even if you're not physically working, typing, baking,
your brain is constantly thinking what am I doing next?
How can I implement this? Oh? I've seen this color?
(10:08):
I love that? How am I going to use that?
Speaker 2 (10:10):
Always on, never off.
Speaker 1 (10:11):
Always on, never off. But there are a lot of
positives that come with that. What are some of the
biggest positives you find of being self employed?
Speaker 3 (10:18):
I love the flexibility, and I kind of say that
with a bit of an eye roll, because at times
there's absolutely none. And people always talk about balance and
I'm like, it's just never going to be like this,
You're never going to be balanced, but.
Speaker 2 (10:32):
It can tip.
Speaker 3 (10:33):
I just love making my own schedule, Like if I
want to get my nails done at eleven am, I'm
going to go do that and then come back and
work a little bit later, or kind of just being
able to fit my life and the things that I
enjoy around my work. And I feel like for the
first few years it's kind of the other way around,
and at least like because you just kind of have
to do what you've got to do.
Speaker 2 (10:53):
To make it work.
Speaker 3 (10:54):
And I mean, I never feel like I'm fully there,
and I don't know if anyone really does. But it's
just you have to be a little bit stricched with it,
Like you can't just take sick day.
Speaker 1 (11:04):
Even if you do take a sick day, you might
be watching Love Island, but you're working for the ten
hour day, Yeah, on your couch er in bed. Yes.
Speaker 3 (11:11):
Mostly, just the flexibility is the biggest thing for me.
I'm just not someone that can be told what to
do by anyone else or not, so I need to
be anywhere.
Speaker 1 (11:19):
And I don't think I could ever go work back
for someone touch Wood. Things could change, I know, I
know touchwood. I find that everyone's like, oh, have work
life balance. I feel like it comes in these big waves.
This week, someone was like, can I book in a meeting?
And I looked at my calendar and I went, actually, no, yeah,
actually I can't. But in three weeks yes. And then
(11:40):
I looked at my August and I'm going, well, actually,
my August is pretty free, and I know that August
will be the time that I can do my pilates
on a Wednesday, and I can go get my nails
done for a bit longer. But then September will roll around, yeah,
and it'll be busy again. And so instead of just
having the consistency of a weekend off, you kind of
get these longer periods every now and then. But they're
just a bit more spas.
Speaker 2 (12:00):
A little bit more SPUs.
Speaker 3 (12:03):
But I feel like I appreciate it a lot more
when like when you are going hard, you really do
appreciate in like a way more present and that like
time off or downtime.
Speaker 1 (12:14):
I get proud of myself as well. When I do
take a day off and I don't touch my laptop,
I'm like calling my mum, going, I didn't touch my
laptop today going to do who are you? Are you
feeling okay, you haven't worked today because you love it
and learning? Yeah, I actually thrive off being that busy.
Speaker 3 (12:30):
Same and that's why it's been a really strange adjustment
to slow down, Like with my pregnancy, I'm like, this
is weird.
Speaker 2 (12:39):
Yeah, I'm not used to this.
Speaker 3 (12:40):
I need I need to adjust and like teach myself
how to do less.
Speaker 1 (12:50):
So with just yes, what has been one of the
best things you've done for your business? So for example,
for me, it would be getting a certain business coach
or hiring this certain stuff, like what's one thing you
think and you go. That took me a while to
make the decision, but once I made it, I was like, yeah,
I've made the right decision.
Speaker 3 (13:07):
Definitely getting our store, and that was a little while ago.
Now we've been there for three years. I think people
always ask me, how did you know that that was
the right time, And I just kind of didn't a
calculated uncalculated resk and that's kind of always the way
it goes. But I just I knew that home was
too small and it was limiting me, and I just
(13:28):
wanted so badly to get the brand out there. Even more,
and I'm like, I can't do this anymore at home,
Like I can't physically do more, I can't have staff
in here.
Speaker 2 (13:38):
So many people know where I live.
Speaker 3 (13:40):
Like, really, let's get that into commercial space. And it
was just kind of timing, and I think everything is
timing in business, and this little shop came up and
it's some way that I've always loved and they don't
come up very often, and I was like, I think
I just have to do it and figure it out later,
like say yes, and figure it out later. But that
(14:01):
was just amazing because it just gave me a space
to welcome like my online community, because before that we
were just doing online sales and it's cool for people
to come and have the experience. And you know, we're
not in Central Auckland. It's not like a busy location,
but it's a destination that people come. And the other
(14:23):
half of that being like quite big on Instagram, and
that grew hugely with the store as well. People want
to come and they want to photograph it and they
want to put it on their story and then you're
just getting heaps of free people sharing.
Speaker 1 (14:36):
I remember coming two years ago and me and a
girlfriend had started a mirror business. That's a story for
another day.
Speaker 2 (14:43):
I didn't know that.
Speaker 1 (14:45):
And we were doing deliveries and we drove out to
your store to come get one of your cream donuts,
and the queue was wrapped around the corner and down
the street and we had to line up for a
good fifteen minutes to get a donut. And we were
saying in the que oh my god, there's bet to
be worth it, like this is say, better be good,
Better be good. And I remember hopping the car and
(15:06):
we were both like, this is worth it. We are
coming back.
Speaker 3 (15:09):
Yeah, those were the days. The cues are quite so
hectic anymore. That's why I remember doing before I Right
before I got the store, I started to do a
couple of markets. And the first one I did, it
opened at like nine am. Seven thirty people were there
starting the line, and by time the Marc opened, I
had a line of like one hundred and fifty people deep,
(15:30):
sold everything in an hour and a half. And I
was just like, what just happened. I think this might
be a little bit bigger than I thought.
Speaker 1 (15:36):
It was. Oh my gosh, the power of social media.
Speaker 2 (15:39):
Literally all these other stallholders were like, how did you
do that, and I'm like, it's just Instagram.
Speaker 1 (15:44):
We'll get to Instagram and a bit. I think we've
got quite a bit to cover on that. First, I
wanted to jump into collabs because recently you have done
quite a lot of collabs. I saw you did one
with Milani Cosmetics. I think you did one with EM
and M Yeah, and you've done a couple more.
Speaker 3 (16:00):
And I've always loved collaborating with brands, and usually it's
just been on a much smaller scale. But I set
myself a goal this year that I wanted to monetize
that part of the business because I've got such a
big following on just Jess and there's just so much
cool potential. I have my personal brand as well, which
I love as a creative outlet, but there's so many
(16:20):
cool things that I can do with food. Yeah. So
I kind of got my management on board with that,
and once I did the first one, other brands kind.
Speaker 1 (16:27):
Of it's so cool.
Speaker 2 (16:28):
That's actually a cool idea.
Speaker 1 (16:30):
And it just looks like such a creative outlet for
you to get this product, and I guess you have
the freedom to be able to go, how am I
going to market this for my brand? In my just
Jess way. Yeah, you've done some real, real cool stuff.
Speaker 3 (16:41):
Yeah, it's super fun because it's kind of combining the
two favorite parts of my job, which is creating the
beautiful food and then I love creating content and it's
cool to be able to make money out of that
and the.
Speaker 1 (16:53):
Power of collabs. It is one of the biggest things
as a small business owner that you can live.
Speaker 3 (17:00):
You just want to get your product or your brand
in front of as many eyeballs as possible, and like
one of the easiest ways to do that is to
find another person like sat eyeballs.
Speaker 1 (17:11):
I mean.
Speaker 3 (17:11):
The cool part about those paid collabs is it's super
one one because those brands usually have, you know, a
good budget, and they put ad spend behind these videos
that I'm making. So it's almost like I'm getting this
free like ad spend which I don't have to spend an.
Speaker 1 (17:30):
I feel like advertising to be honest, Like, in no
way have I watched these videos and be like, oh,
she's trying to push your M and MS on me. No,
it's an enjoyable video to watch and you get really
into it and then you're getting sold without even realizing.
It's super clever. Hah, You're like, what are you doing?
You mentioned it before, but you actually have I'm going
to say, two sides to the business, because your personal
brand is technically a business. So with your content creation side,
(17:54):
do you call it content creational influencing.
Speaker 2 (17:56):
I din't like the word.
Speaker 3 (17:57):
I'm flat Okay, I don't, only because they get it's
such a bad rap.
Speaker 1 (18:01):
But yeah, content creation with a side of influence. Yeah,
So how did that all start? How long ago did
you start this page and see that it was growing?
Speaker 3 (18:11):
I mean I just had like a personal page like
everybody does, and when I went full time with the business,
I like.
Speaker 2 (18:19):
I didn't do that much on my personal y.
Speaker 3 (18:21):
It was mostly all on the business page, and I
kind of I started to share a little bit more
behind the scenes because like I was at home working
by myself, and I was born in a bit lonely,
and I was like, hey, I'm going to share what
I'm doing, what goes into this finished product. And alongside
that kind of started sharing my day.
Speaker 2 (18:42):
I'd share a list.
Speaker 3 (18:43):
I'd get up and I work out, and then I
come home and I bake this and tick it all off.
And people loved kind of see it a day in
the life, I guess right, And back then that wasn't
such a thing like now Dai livlogs are so big.
And then it got to a point where that was
getting quite big, and I was like, I want to
leverage like this audience that's interested in my life as
well as my work, and so I kind of started
(19:05):
separating it a little bit, like making that a little
bit and more work focus, sending people over to my
personal page for like the other part of my day,
and that worked really well. And then back then I
would have had about five thousand followers on both.
Speaker 2 (19:19):
And then I got married and.
Speaker 3 (19:21):
People loved to be I wasting and I was not
like an unplugged wedding. I was like everybody share and
tag me. The morning after my wedding, I just went
on to my story and I was like, ten thousand
people have looked at this story.
Speaker 1 (19:35):
It's such an important thing to have a personal brand,
because I never really had a personal brand on too.
I think it was February and I sat down with
my pr agent and we said, what's the next step
for board, George, because we're getting to the point where
some of the behind the scenes stuff I don't want
to show on my business page, but I still want
to be as raw as I have for the past
five years, so I wanted to show that on another page,
(19:57):
and we made the decision to start a new Instagram
for a personal brand. Don't ask me how I've grown
it to nearly five thousand and two months. It's amazing
and I'm going to put that down to one Taylor
Swift post. Honestly, this week has got hard.
Speaker 2 (20:09):
We love a little viral moment.
Speaker 1 (20:12):
We love the viral moment. The opportunities I've gotten since
starting this personal brand have been wild. I mean this
opportunity for starters of podcasting. I do not think this
would have come about without that personal page as well,
and being able to show that side of your business
without I don't want to say jeopardizing your own business,
(20:32):
but being able to show a little bit more rawness.
I think on a personal page is so important.
Speaker 3 (20:37):
We've never really been taken behind the scenes of what
brings a product to market, or how you decide what
recipe you're going to make whatever. It's just hasn't really
been a thing until very recently. There's pros and comes
to being like the face of your brand, right, and
that's had some tough times for me definitely over the
(20:58):
last however many years back. It's just still the best
way to engage with your community is to show try
to take them on the journey, yeah, because people are
so interested and they get so much more invested. And
I always say that people buy from people like if
they know you, even if they don't know you, but
like I'll get people recognize me randomly and they feel
(21:21):
like they know me, which is like, that's like every
market is dream right to feel like they know your
brand and your business. It's a low cost way to
it is to market your business, for sure, And I
do like the separation. Now I've seen business owners that
I know do that a bit more, and I think
it's nice to have the polished version of your brand
(21:43):
and what you want that to look like, and then
also have a platform to show harder stuff for the
challenging stuff or just just every day life.
Speaker 1 (21:51):
Because we are both the face of our own brand,
and I don't think for either of us it was
very intentional. It just kind of happens when you're running
a small business, and I think there are a lot
of businesses out there who show behind the scenes, but
they don't show all the behind the scene, and I
think that's one thing we have in common, and that
can be quite hard sometimes and I think there's a
lot of judgment that comes with it.
Speaker 3 (22:11):
There is, But then you've also got all the people
that are routing see you that appreciate it. Yeah, you know,
it gives them a laugh. If it something really hard,
people feel for you and want to support you because
you've shown like a vulnerable side.
Speaker 1 (22:24):
You had a massive, massive journey last year with finding
a new shop. Do you want to do a quick overview?
Speaker 3 (22:31):
Yeah? Quick overview? I mean I can't there's a lot
I can't talk about.
Speaker 1 (22:35):
Yeah.
Speaker 3 (22:35):
Unfortunately it went or went to legal, and that was
a really stressful probably the most stressful time in my
entire time becoming.
Speaker 1 (22:44):
I think I picked a cakeup.
Speaker 2 (22:45):
From you yeah, and you were like are you okay?
Speaker 3 (22:47):
And I was just going through something and we were.
Speaker 1 (22:49):
Both just nearly in tears sitting in this beauty salon.
Speaker 3 (22:52):
Honestly, business life age, I want to to grow the
business and the biggest frustration for us is our space
and it's too small. I need to make things more efficient.
As my biggest thing labor is really expensive. So I
(23:13):
was going to go down the machinery route. I went
looking in like least this big warehouse kind of space.
First time I took on debt in the business for
all these machines, spent a lot of money, and.
Speaker 1 (23:24):
You were sharing all of this in a daily.
Speaker 3 (23:27):
Share jinny like all of it. Yeah, and then unfortunately
it all kind of came crashing down. Basically, the development
wasn't high powered enough for the machines that I bought,
but I was kind of falsely seldom too them.
Speaker 2 (23:43):
That's kind of the bottom line of the story.
Speaker 3 (23:45):
I had so much anxiety, and I thought the whole
time it was because I was taking big steps and
like big chunky investments and things like that. But now
looking back, and like that was my body trying to
tell me, I know, is not the right space or time.
Once I decided that I was going to get out,
I just felt so much better. And yes, the next
(24:07):
three months after that were probably the worst stressful part
of it, but I just knew that that was the
right choice for me. Another hard part of that was
obviously I'd shared this journey and then I stopped. I
toured and prod for ages about do I come on
and say what's happened? And I was like, I just
don't know if I have it in me to show
(24:27):
up and explain what's going on. And I didn't feel
embarrassed about that, or like I didn't feel any shame
that I'd done this and failed, because that happens every day,
And this time.
Speaker 1 (24:39):
I was going to say the amount of time we
fail when you just have to soldier.
Speaker 3 (24:42):
On totally, and like massive, big businesses have huge failures
like that all the time. It's just done not bringing
everybody on the journey day to day exactly. Being the
face is amazing at times you get to have so
many cool like connections and opportunities, but then when when
things are hard, it's it's pretty hard to show up.
Speaker 1 (25:01):
Yeah, it reminds me of I listened to the podcast
with Edna and I think she asked you about one
of the things you weren't prepared for in business, and
you answered with the amount of times that I'd cry.
Speaker 3 (25:12):
Yeah, nobody told me that when I started a business
that I would cry.
Speaker 1 (25:16):
So I had to laugh. You were both sitting there
almost in tears, and I was sitting there having a giggle, going, oh,
my gosh, this is so true. The amount of times
I have just sat there in my car and cried,
and you just think to yourself, what am I doing?
Speaker 2 (25:27):
Why am I doing this?
Speaker 1 (25:29):
I could go get another nine to five job, and
then you think, no, I can't.
Speaker 2 (25:32):
And then I'm like, actually, nah, I couldn't.
Speaker 1 (25:34):
Set myself into it, and you're going, actually, my life's
pretty good. It's still hard, though, because you put your
heart and soul into these things. For your vision to
not come out the way it is a little bit
soldiers to go ahead. Oh my god, Yeah, it totally is.
And you take eggo heads all the time, all the time.
In business, definitely, I've had to check myself a lot
and be like, why do I feel this way? Yeah,
(25:57):
and you've got to do things that you don't want
to do sometimes.
Speaker 2 (25:59):
But laid the cookie crumbles.
Speaker 1 (26:02):
Do you have anything else in the business that you go,
oh my god, I can't quite believe that happened, because
I know my catalog of mistakes, eras and funny stories is.
Speaker 3 (26:10):
So long, so many like baking is a science, right,
and everything comes into play, like the weather. And I
remember doing this one wedding cake and it was like
the middle of February, so it's so humid, wheeling hot.
And I remember driving with this cake and I could
see it in my rear vision. It was a big,
(26:31):
like three tear and I had to go out like
a forty five minute drive and I didn't have anything
apart from my eg on and my car back then
to like keep it cold, right, So just me and
the air con and some hope going on this trip
and I just remember seeing it start to slip.
Speaker 2 (26:48):
Oh my god.
Speaker 3 (26:48):
I'm on the motorway and you can't just pull over
on the motorway obviously. And I got off the motorway,
pulled into like the first car park, opened my boat,
and it just fell into my hands, like I literally
go it just shell and this weddings in like an hour,
and I'm like what do I do here? And I
had to drive all the way back to the shop,
wrung the girls and I'm like, you need to make
(27:10):
me like some fresh iicing. I need ice packs.
Speaker 1 (27:13):
Oh my god, So you took the icing off and
then re ice the whole cake.
Speaker 3 (27:17):
Yeah, And I ended up doing it on sikes. I
was like, I can't do that drive again because especially
if it doesn't have time to set.
Speaker 1 (27:25):
Yeah.
Speaker 3 (27:26):
So I go into this Red Diom kitchen at this
random venue and I'm like, I need to work in
the chillo, you know, make me some space in the chiller.
And I'm standing in the chiller like icing this cake.
And I don't think I relaxed that night until I
didn't hear like from the bridle groomd that their cake
had fallen over?
Speaker 1 (27:42):
How did you deliver it? Now? Do you have like
a cooler that goes in the back hage?
Speaker 3 (27:45):
Yeah, I've got a big chili bin and they stay
like so solid and it's so fine.
Speaker 2 (27:50):
But I just didn't know that you learn it was
an options.
Speaker 1 (27:54):
Oh my gosh, so office, you've got baby on the way.
Speaker 2 (27:58):
I do oh many boogie bakers.
Speaker 1 (28:01):
She's getting ready. She's got a sweet tooth.
Speaker 2 (28:04):
She's got a sweet tooth.
Speaker 3 (28:06):
Yeah, owning a bakery and being pregnant has been a
dream come true.
Speaker 2 (28:10):
To be honest, is there.
Speaker 1 (28:11):
One thing that you bake and you just go, oh
my god? Every day?
Speaker 3 (28:14):
This sin it changes all the time, it changes, but everything.
I just pop in there every morning and I'm like, what.
Speaker 2 (28:19):
Do you got for me?
Speaker 3 (28:20):
Like? What's New York? Can I taste. Baby wants cheesecakes,
You can have some cheesecake.
Speaker 1 (28:25):
How are you feeling about having a baby and having
a business. How has that been in your head to
try and figure out?
Speaker 2 (28:31):
I feel really good about it now.
Speaker 3 (28:33):
I didn't really see that as a thing as like
having maternity lea.
Speaker 2 (28:38):
Yeah, I just didn't have any of it figured out.
Speaker 3 (28:40):
Like I didn't have a plan, and I'm like, oh,
I got nine months to make one, so I will
figure it out. Your body or gervancy, it just gives
your priority shift. And as time went on, I was
kind of like, I really want that time with my
baby because I'm just never going to get that back.
And I definitely underestimated how hard pregnancy was going to
(29:01):
be on the body. Like I thought i'd be still
working now, but I just actually can't. Yes, it's up
to me to fill those gaps and replace myself and
you know, create all the system so that it can
run without me. But if I put in that work now,
then there's no reason why I can't I have this
time and and enjoy it.
Speaker 2 (29:20):
And that's like the whole point.
Speaker 1 (29:22):
So you have found someone to kind of take over
your role.
Speaker 3 (29:25):
Yeah, I did, and I advertised that for a little while,
did lots of interviews. It just didn't really work out.
And the lady just had heard about it from her
daughter that follows me, and she rung me and we
just had a chat on the phone and she came
in and I was.
Speaker 2 (29:39):
Like, yeah, sweet. So that was like the first big
thing to tackle.
Speaker 1 (29:43):
And then getting all the information out of your head
onto paper, yeah, which I.
Speaker 3 (29:47):
Definitely haven't because me and my mother in law who
works for me, we just have it all up here.
And new people start and they're like, oh, where's the
recipe for this? And we're like, oh, we don't have one.
It's just a dollar for this, and like we're just
not My team's amazing. I'm very lucky. I've got my
best interest at heart.
Speaker 1 (30:05):
So I recently actually went to a networking event and
there was probably about eight girls sitting around the table
and a couple of them were pregnant, and your name
came up. Well, most females I know who have a
business and are contemplating having babies don't even know where
to start. So what would be maybe your biggest piece
of advice to these girls that are setting there going
(30:25):
I want to have both, but how do I have both?
Speaker 3 (30:27):
Get honest with yourself first about what your priority is.
I know, for like a lot of us, our business
has been our baby and our priority for so long.
You're only going to experience this baby, yeah once, and
I personally feel so excited to have that time. But
(30:50):
I didn't always feel that way and I wasn't ready. Yeah,
I think it's different for everybody. Like I'm not saying
that you can't do both or you can't you know,
have a baby that's and care and you are back
at work. Like, if that's what you want to do,
then go hard. But like I said, I thought that
that would be me and it shifts. So just kind
of get honest with yourself. But don't make that not
(31:11):
fluid because it does change. I don't know if it's
the hormones or whatever, but it does change your priorities
a lot. Whenever I'm out of my business for other reasons,
I always feel like this is guilt, like I should
be there and I.
Speaker 2 (31:24):
Should be doing it.
Speaker 3 (31:25):
And totally I feel like the people that work for
you are doing it for you, even though that's like
that's just their job, Like you're just doing it because
that's their job.
Speaker 1 (31:32):
Every time you relax, you go, I have this to do.
I could be doing that and you bank yourself. Am
I thinking about work? I shouldn't be thinking about work.
And it's this constant cycle, constant cycle.
Speaker 3 (31:43):
But pregnancy has given me a really nice shift on
that you make it work. And that's what everybody's told
me as well about being a mum, because I'm like,
how do you do this and how do you survive?
And they're like, you just do, Like you just figure
it out, which is kind of what we do with
business as well.
Speaker 1 (31:58):
So you've had a lot of practice with it. Yeah,
baby's got a very she's gonna be very lucky.
Speaker 2 (32:02):
She's going to be a strong independent woman.
Speaker 1 (32:05):
One more question that I asked everybody, are you proud
of what you've achieved? Yeah?
Speaker 2 (32:10):
So proud.
Speaker 3 (32:11):
I love hearing you say I'm so proud of myself.
You kind of sometimes forget, you know, you get caught
up and you're so busy. But if it created yourself
a business that can run without me, I get to
go and start a family, still have an income, still
have like a passion that I can work on when
I want.
Speaker 2 (32:31):
But like that's cool, Like I did that.
Speaker 1 (32:34):
Yeah, yeah, produce a pecksy do we have time for
a question? We're going a bit long.
Speaker 3 (32:38):
So Morgan would like to know when did you know
it was the right time to get stuff to help
with your admin kind of when I just got to
a point where I was really busy and that was
causing me anxiety. Yep, I needed to get to this
stuff and I couldn't, And I also didn't really want to.
You don't want to like lose the love of it
too much. So I would definitely say outsource what you
(32:59):
don't want to do first, as long as you can
pay that person, obviously, But that's where the virtual assistant
is really good, because it's you're not employing someone as such.
You're just paying for a couple of hours, and you
know you might only need one hour a week, and
I'll help you so much and.
Speaker 2 (33:13):
Give you back five hours.
Speaker 1 (33:15):
I realized I'm happy to work long hours, honestly, like
I love it. I can pop the Telly on for
four hours, sit there, and that came my relaxing time
while I work. But what I found is that I
was working. I think this is saying working in the business,
not on the business. So all my hours were spent
getting admin done. That was never gonna get us to
(33:36):
the next stage. And after about six months of just
doing the same thing every night, doing my accounting, doing
the emails, doing you know the stuff that I need
to do to keep the business running, I could never
do the networking events and you know, the things that
are actually going to move the business to the next step.
And although it was so intimidating bringing all my step
(33:56):
first stuff, oh my god, it was one of your
biggest decisions I ever made. And to be honest, I
didn't even know if I could afford it. I think
like fake it till you make it, and winging it
has been my saying I shouldn't really promote this. Yep.
I now make a lot more calculated risks, But back
then it was let's see how this goes. If it
pays off, it pays off. And I think from then,
every person I've brought in I've learned they're going to
(34:19):
give it back to you in buckets and then you
have time to spend on actually scaling your business or
growing your business.
Speaker 3 (34:27):
Yeah, and because you're the most valuable part of your business,
your hourly worth is so much better spent on those
other things that integrate business exactly.
Speaker 1 (34:39):
It's actually funny listening to business owners talk about this
and if they say my hourly worth is one hundred
dollars an hour, I mean, I wish that's not how
business works. Would great, we could put that value on
our time. It does not mean we're getting paid.
Speaker 2 (34:51):
That unfortunately it doesn't.
Speaker 1 (34:53):
But if you put that value on your time, then
you need to spend your time wisely. And for a
lot of people out there who are a a lot
more busy and not more important in me, that means
getting a cleaner in, and that means doing all that
stuff that would take two hours away from your day,
which means you're losing two hundred dollars. So once you
get your brain into that sort of mode, you start
realizing that the little jobs that you're doing, like reconciling accounts.
(35:17):
I do still do that. I don't mind doing it.
You're actually wasting a lot of time. I'm wasting a
lot of time. That's the time I do put Love
Island on, or I put some sort of trashy reality
TV on, and I do that job. It's just monotonous,
it's just repetitive. You know what you're doing. You don't
need to pay attention, but you can enjoy your podcast
so your TV at the same time. But yeah, I
know you're worth and I think once you figure that
out and you figure out where you want your business
(35:38):
to go, that's I think when you know you're needing
your first staff, your first admin. I wanted to say
thank you for coming on. Has honestly been a pleasure
to have you here, and I know it is probably
a lot of effort to get yourself out of the house.
Speaker 3 (35:52):
Is my one thing for the day? Can I do
one thing anymore? And this is so double thank you
for making the effort. And I know this is your
last work commitment. Baby arrives, so I'm honored and I'm
so proud of what you've done. It's honestly incredible.
Speaker 1 (36:05):
You've been a massive influence for me and I know
thousands of other business women out there, so it's pretty incredible.
Speaker 2 (36:11):
It's been fun to chat.
Speaker 3 (36:12):
Man. I just see online now and you're just so
smashing it in traditional media and stuff, and I'm like,
that is cool, that's cute.
Speaker 1 (36:20):
Go yeah, thank you, go ass, go ass. Thanks for listening.
Bo de Boss is a z M podcast for iHeartRadio
with me Georgia Patton. This episode was produced by Pixie Copperrell,
engineered by Meg Putt and Call It with production help
from Sam Harvey. If you liked it, hit subscribe to
get notified whenever we release a new episode. Listen every
(36:43):
Tuesday on iHeartRadio or wherever you get your podcasts and
make your business idea a reality
From ZM and iHeartRadio. It's Bored to Boss. Real stories
of how to navigate starting your own business with me
Georgia Patton. Welcome to another episode of Board to Boss Today.
I wanted to welcome jess Ow into the podcast. She
is a well recognized content creator as well as the
(00:23):
boogiest bakery owner I know and business owner, I should
put it that way. She is the beauty and brains
behind Just Yes Booty Bakery, which, if you haven't heard
of her donuts are heaven deep fried. We are truly obsessed.
I started following just many years ago, and I think
I can say she was one of the main inspirations
for me to go full time in my business. And
(00:44):
so it just feels like a full circle moment to
have you sitting here with me today.
Speaker 2 (00:48):
Welcome, Thanks for having me. I'm excited.
Speaker 1 (00:50):
How are you.
Speaker 2 (00:50):
I'm good. Yeah, I'm very pregnant.
Speaker 1 (00:54):
Well, how's the week being good? Chill.
Speaker 3 (00:58):
It's kind of my first week maternity leave, which is
really weird.
Speaker 1 (01:03):
And I've got your hair working.
Speaker 2 (01:05):
It's weird. It's funny to get used to it.
Speaker 3 (01:08):
Im like, I think it's going to take my brain
a couple of weeks to like get out of business.
Speaker 1 (01:12):
Do you find you're still picking up your laptop how
to have it? Or like checking your.
Speaker 3 (01:15):
Age and go to the shop and the girls like
what are you doing here? I'm just chicking in me
how like what's going on? I think I would be
there sort of an adjustment. Yeah, yeah, yeah, I'm gonna
try and enjoy it as much as I can because
I'll probably never have this time ever again.
Speaker 1 (01:31):
Oh of course, what's your favorite show that you're going
to be binging?
Speaker 3 (01:34):
I started New Amsterdam and I'm right into it. My
husband's like, why are you watching like hospital shows when
you're about.
Speaker 2 (01:42):
To give first?
Speaker 1 (01:42):
And my eye, it's fine, I'm educating, learning. Okay, I'm
going to start you off with a scenario, and this
is just for the listeners to get to know you
and your business a little bit better. So scenario, We've
just run into each other on a night out in
the girl's bathroom. We start chating the line and I ask,
what do you do for work? How are you going
to pitch me?
Speaker 3 (02:01):
Okay, well, first of all, it's probably eight pm because
I I I'll be like I'm on my way out,
like I'm going home but nice to meet. Usually I
would say I'm a baker and you Sally. People will
look me up and down and be like, really, yeah,
I'm dressed up and I'm like, you know, probably don't
(02:21):
look like your typical baker, and they say, oh, like,
what are you bake?
Speaker 2 (02:25):
And I'm like, I own a bakery and a coffee shop.
Speaker 1 (02:27):
It's pretty can it's.
Speaker 3 (02:29):
Augie And people are often really surprised. But then they'll
sometimes pull up you know, Instagram, and then they'll be like, oh,
I get it, Okay, it's Dougie. It's not it's not
just I's been a business owner like you are a
fantastic marketer.
Speaker 1 (02:42):
I don't think I've seen any of the bakeries market
what they do the way you do.
Speaker 3 (02:46):
I find that part really easy because my brand is
kind of just like me.
Speaker 1 (02:50):
Yes.
Speaker 3 (02:51):
It just like its naturally because it's just like me
and food and in my shop and everything.
Speaker 1 (02:57):
Before you owned just Yes, what were your jobs? What
did you do so before just Yess?
Speaker 3 (03:02):
I worked for about four years in agency media sales,
so I sold advertising for stuff dot coded and Z.
Back then it was Fairfax Media, so I sold ads
into like the newspapers online and magazines.
Speaker 2 (03:21):
Loved that job.
Speaker 3 (03:22):
That taught me heat about marge marketing and creative and
stuff like that. And then before that, I worked at
a cafe and I was full time there is kind
of like their baker, but just only because they didn't
have anyone to do the baking. And my boss was like, Hey,
do you want to bake some stuff for this cabinet?
And that's kind of where I really started to fall
in love with like food and the industry. Yeah, went
(03:45):
into the media side of things because I felt like
I needed to go get a real job. I always
knew that I wanted to be my own boss and
to be a business owner, and yeah, it was. It
was really good though, because I learned a replaceable skills
at both of those jobs to take food to business ownership. Yeah.
Speaker 1 (04:01):
Yeah, And I think that's one thing I always think about, Like,
I worked in quite a few jobs before I went
full time in my own and I could take so
many things from every single job that I'm now implementing,
and I know exactly where I got those skills or
where I learned. No, I'm not going to do that,
I'm going to do this instead.
Speaker 3 (04:16):
You know, everyone's had like a ship boss or a
shitta during their time. But it's like all of those
people will teach you something, even if it's the type
of manager you don't want to.
Speaker 1 (04:25):
Be, right is my number one? When I have stuff,
I think of the managers I don't want, and it'll
be the absolute opposite. I mean, within reason, but you
always have that person sitting in the back going I
really didn't enjoy that, and I want my stuff to
enjoy this. So how did you transition from that kind
of corporate job into starting a bakery? Because you started
(04:47):
baking in your house and that's kind of where just
you started, right.
Speaker 3 (04:50):
Yeah, So I wasn't like someone that baked growing up,
Like my mum can't bake. I wouldn't like spend weekends
baking with mum. But I went to university for like
five minutes.
Speaker 1 (05:02):
What did you have for?
Speaker 3 (05:03):
I went to start a Bachelor of International Hospitality Management.
So funny how old we then? Seventeen when I started
at UNI. So I think I went through school and
I got level two. I don't know why I thought
going to you'd be a good idea, but I tried
and it wasn't really for me.
Speaker 1 (05:22):
I think it's such a common thread for business owners,
either not to go to UNI or to drop out.
Speaker 3 (05:27):
It just wasn't the way that I learned best, Like
I just learned by trying things and like it out, yeah,
not sitting in a class and learning about it. The
one paper I did enjoy was we got to do
a wine paper, so I got to taste wine and
I was underage, so I was like, yeah, this is
so good. Went to UNI and I didn't love that,
(05:47):
but we did do a little bit of practical stuff
in the kitchen there, and I have always loved cooking,
and so I kind of just started baking, like for fun,
just to experiment. And then that was around the same
time when I went full time the cafe. Oh yes,
and my boss there had just started the business, so
he didn't have a baker or anything, and he was like,
do you want to just like fill up this baking
(06:09):
cabinet every week and that's your job? And I was like, yeah, sweet,
is no worries, mate, And so that was cool because
I got to experiment a lot with like what sold
and what didn't sell, and the simple things like I
would make a whole cake and people didn't want to
buy a slice of cake, but they would buy like
an individual cake. People wanted to start offering me money
to make their kids cakes and whatever. So I kind
(06:31):
of started that as a side hustle. As then I
went to that media job. It wasn't really called anything
at all at that stage, and then when I was
working at Stuff, I got a little bit more into
it as like a side hustle, and I was like,
I need like a name for it, and it was.
Speaker 2 (06:45):
Just just cupcakes. That's not what it started as.
Speaker 3 (06:49):
But I got to this point where I was working,
you know, like a corporate job nine till five or whatever,
and then I'd go home and I'd bake till about
two in the morning, yep, to fulfill these orders and
really enjoy it. But I just got really burnt out. Yeah,
nobody can do that and sustain it and like perform
well at both. And it was kind of around the
same time as I got a promotion at work, which
(07:10):
was really cool, but my job got way more boring,
like I just didn't have as much work to do,
and I'm such like I thrive on being busy, so
I just kind of got to this point where I
was like, I just want to give this a go
and see if I can do it. And I worked
out that I needed to sell ten cakes a week
to pay my half of the mortgage and like survive.
And I talked to my husband and he was like,
(07:31):
go for it. You know now, it was probably I
think I.
Speaker 1 (07:33):
Remember this on social media. I think I must have
followed you at this point maybe, and I remember you
making this change.
Speaker 2 (07:38):
Yeah, it's pretty big.
Speaker 3 (07:40):
Yeah. And then I just kind of like made this
post one day and I was like, oh, yeah, I'm
going full time.
Speaker 1 (07:45):
Fast forward a bit because this brings me into my
next question. You're running this business from home. When did
you know it was the time to bring in some help,
because I do remember you brought somebody into help with Edmund,
And a lot of questions I get is, how do
you know when it's time to bring in help?
Speaker 3 (08:02):
Yeah, and it's it's hard to know that, especially at
the start because there's no extra money.
Speaker 1 (08:07):
Yeah.
Speaker 3 (08:08):
I just ended up getting so busy with the actual work.
And the admind side of thing was the part that
I dreaded. I would put it off. I can't get
bookings if I don't reply to people's emails.
Speaker 2 (08:19):
But I just dread doing it.
Speaker 3 (08:20):
So my mantras like, outsourced the stuff you hate first.
Speaker 2 (08:25):
Why would you sit.
Speaker 3 (08:26):
There doing emails when your time's way better spent doing
the part you enjoy that's going to make you the money.
Speaker 1 (08:32):
So that's an importantlesson to learn as well.
Speaker 3 (08:34):
It just removed stress from my brain because I'm just
not an Admund type of girl.
Speaker 1 (08:38):
Yeah, and you can take on more baking and more jobs.
Speaker 3 (08:42):
So I got a VA, which that's a really good
option I think for small business owners because like you
can't afford to hire someone and pay them a full
time or a part time salary at that point. So
she works remotely and I just paid it by the hour,
and I think she started out doing like two hour
was a week for me, And I.
Speaker 1 (09:01):
Can see pretty looking at me. VA is a virtual assistant.
Speaker 3 (09:06):
A virtual assistant, Yeah, so they're basically like she does
emails and voicing kind of stuff, but she does it
from wherever she is online. And yeah, it's just like
a good low cost way to get into first your
first kind of outsourcing.
Speaker 1 (09:21):
Definitely. I know a lot of business owners and contractors
who have their own vas as well. It just makes
it so much easier and it's so practical and great
with their time. I was looking at my friends VA
last night and looking at what she did, knowing, man,
maybe I should get me one of these.
Speaker 2 (09:36):
You definitely should. It's so good.
Speaker 3 (09:38):
Still have one, it's still got one. Yeah, that's actually
one of my best friends.
Speaker 1 (09:42):
Yeah.
Speaker 3 (09:42):
She just does all the emailing and stuff because I
just I just don't have time and I don't want
to do it.
Speaker 1 (09:47):
No fair, fair fair. Speaking of not having time, there's
the whole trope of quitting your job because you don't
want to work the nine to five, but you end
up working twenty four seven. And there is nothing more
true in the world. Even if you're not physically working, typing, baking,
your brain is constantly thinking what am I doing next?
How can I implement this? Oh? I've seen this color?
(10:08):
I love that? How am I going to use that?
Speaker 2 (10:10):
Always on, never off.
Speaker 1 (10:11):
Always on, never off. But there are a lot of
positives that come with that. What are some of the
biggest positives you find of being self employed?
Speaker 3 (10:18):
I love the flexibility, and I kind of say that
with a bit of an eye roll, because at times
there's absolutely none. And people always talk about balance and
I'm like, it's just never going to be like this,
You're never going to be balanced, but.
Speaker 2 (10:32):
It can tip.
Speaker 3 (10:33):
I just love making my own schedule, Like if I
want to get my nails done at eleven am, I'm
going to go do that and then come back and
work a little bit later, or kind of just being
able to fit my life and the things that I
enjoy around my work. And I feel like for the
first few years it's kind of the other way around,
and at least like because you just kind of have
to do what you've got to do.
Speaker 2 (10:53):
To make it work.
Speaker 3 (10:54):
And I mean, I never feel like I'm fully there,
and I don't know if anyone really does. But it's
just you have to be a little bit stricched with it,
Like you can't just take sick day.
Speaker 1 (11:04):
Even if you do take a sick day, you might
be watching Love Island, but you're working for the ten
hour day, Yeah, on your couch er in bed. Yes.
Speaker 3 (11:11):
Mostly, just the flexibility is the biggest thing for me.
I'm just not someone that can be told what to
do by anyone else or not, so I need to
be anywhere.
Speaker 1 (11:19):
And I don't think I could ever go work back
for someone touch Wood. Things could change, I know, I
know touchwood. I find that everyone's like, oh, have work
life balance. I feel like it comes in these big waves.
This week, someone was like, can I book in a meeting?
And I looked at my calendar and I went, actually, no, yeah,
actually I can't. But in three weeks yes. And then
(11:40):
I looked at my August and I'm going, well, actually,
my August is pretty free, and I know that August
will be the time that I can do my pilates
on a Wednesday, and I can go get my nails
done for a bit longer. But then September will roll around, yeah,
and it'll be busy again. And so instead of just
having the consistency of a weekend off, you kind of
get these longer periods every now and then. But they're
just a bit more spas.
Speaker 2 (12:00):
A little bit more SPUs.
Speaker 3 (12:03):
But I feel like I appreciate it a lot more
when like when you are going hard, you really do
appreciate in like a way more present and that like
time off or downtime.
Speaker 1 (12:14):
I get proud of myself as well. When I do
take a day off and I don't touch my laptop,
I'm like calling my mum, going, I didn't touch my
laptop today going to do who are you? Are you
feeling okay, you haven't worked today because you love it
and learning? Yeah, I actually thrive off being that busy.
Speaker 3 (12:30):
Same and that's why it's been a really strange adjustment
to slow down, Like with my pregnancy, I'm like, this
is weird.
Speaker 2 (12:39):
Yeah, I'm not used to this.
Speaker 3 (12:40):
I need I need to adjust and like teach myself
how to do less.
Speaker 1 (12:50):
So with just yes, what has been one of the
best things you've done for your business? So for example,
for me, it would be getting a certain business coach
or hiring this certain stuff, like what's one thing you
think and you go. That took me a while to
make the decision, but once I made it, I was like, yeah,
I've made the right decision.
Speaker 3 (13:07):
Definitely getting our store, and that was a little while ago.
Now we've been there for three years. I think people
always ask me, how did you know that that was
the right time, And I just kind of didn't a
calculated uncalculated resk and that's kind of always the way
it goes. But I just I knew that home was
too small and it was limiting me, and I just
(13:28):
wanted so badly to get the brand out there. Even more,
and I'm like, I can't do this anymore at home,
Like I can't physically do more, I can't have staff
in here.
Speaker 2 (13:38):
So many people know where I live.
Speaker 3 (13:40):
Like, really, let's get that into commercial space. And it
was just kind of timing, and I think everything is
timing in business, and this little shop came up and
it's some way that I've always loved and they don't
come up very often, and I was like, I think
I just have to do it and figure it out later,
like say yes, and figure it out later. But that
(14:01):
was just amazing because it just gave me a space
to welcome like my online community, because before that we
were just doing online sales and it's cool for people
to come and have the experience. And you know, we're
not in Central Auckland. It's not like a busy location,
but it's a destination that people come. And the other
(14:23):
half of that being like quite big on Instagram, and
that grew hugely with the store as well. People want
to come and they want to photograph it and they
want to put it on their story and then you're
just getting heaps of free people sharing.
Speaker 1 (14:36):
I remember coming two years ago and me and a
girlfriend had started a mirror business. That's a story for
another day.
Speaker 2 (14:43):
I didn't know that.
Speaker 1 (14:45):
And we were doing deliveries and we drove out to
your store to come get one of your cream donuts,
and the queue was wrapped around the corner and down
the street and we had to line up for a
good fifteen minutes to get a donut. And we were
saying in the que oh my god, there's bet to
be worth it, like this is say, better be good,
Better be good. And I remember hopping the car and
(15:06):
we were both like, this is worth it. We are
coming back.
Speaker 3 (15:09):
Yeah, those were the days. The cues are quite so
hectic anymore. That's why I remember doing before I Right
before I got the store, I started to do a
couple of markets. And the first one I did, it
opened at like nine am. Seven thirty people were there
starting the line, and by time the Marc opened, I
had a line of like one hundred and fifty people deep,
(15:30):
sold everything in an hour and a half. And I
was just like, what just happened. I think this might
be a little bit bigger than I thought.
Speaker 1 (15:36):
It was. Oh my gosh, the power of social media.
Speaker 2 (15:39):
Literally all these other stallholders were like, how did you
do that, and I'm like, it's just Instagram.
Speaker 1 (15:44):
We'll get to Instagram and a bit. I think we've
got quite a bit to cover on that. First, I
wanted to jump into collabs because recently you have done
quite a lot of collabs. I saw you did one
with Milani Cosmetics. I think you did one with EM
and M Yeah, and you've done a couple more.
Speaker 3 (16:00):
And I've always loved collaborating with brands, and usually it's
just been on a much smaller scale. But I set
myself a goal this year that I wanted to monetize
that part of the business because I've got such a
big following on just Jess and there's just so much
cool potential. I have my personal brand as well, which
I love as a creative outlet, but there's so many
(16:20):
cool things that I can do with food. Yeah. So
I kind of got my management on board with that,
and once I did the first one, other brands kind.
Speaker 1 (16:27):
Of it's so cool.
Speaker 2 (16:28):
That's actually a cool idea.
Speaker 1 (16:30):
And it just looks like such a creative outlet for
you to get this product, and I guess you have
the freedom to be able to go, how am I
going to market this for my brand? In my just
Jess way. Yeah, you've done some real, real cool stuff.
Speaker 3 (16:41):
Yeah, it's super fun because it's kind of combining the
two favorite parts of my job, which is creating the
beautiful food and then I love creating content and it's
cool to be able to make money out of that
and the.
Speaker 1 (16:53):
Power of collabs. It is one of the biggest things
as a small business owner that you can live.
Speaker 3 (17:00):
You just want to get your product or your brand
in front of as many eyeballs as possible, and like
one of the easiest ways to do that is to
find another person like sat eyeballs.
Speaker 1 (17:11):
I mean.
Speaker 3 (17:11):
The cool part about those paid collabs is it's super
one one because those brands usually have, you know, a
good budget, and they put ad spend behind these videos
that I'm making. So it's almost like I'm getting this
free like ad spend which I don't have to spend an.
Speaker 1 (17:30):
I feel like advertising to be honest, Like, in no
way have I watched these videos and be like, oh,
she's trying to push your M and MS on me. No,
it's an enjoyable video to watch and you get really
into it and then you're getting sold without even realizing.
It's super clever. Hah, You're like, what are you doing?
You mentioned it before, but you actually have I'm going
to say, two sides to the business, because your personal
brand is technically a business. So with your content creation side,
(17:54):
do you call it content creational influencing.
Speaker 2 (17:56):
I din't like the word.
Speaker 3 (17:57):
I'm flat Okay, I don't, only because they get it's
such a bad rap.
Speaker 1 (18:01):
But yeah, content creation with a side of influence. Yeah,
So how did that all start? How long ago did
you start this page and see that it was growing?
Speaker 3 (18:11):
I mean I just had like a personal page like
everybody does, and when I went full time with the business,
I like.
Speaker 2 (18:19):
I didn't do that much on my personal y.
Speaker 3 (18:21):
It was mostly all on the business page, and I
kind of I started to share a little bit more
behind the scenes because like I was at home working
by myself, and I was born in a bit lonely,
and I was like, hey, I'm going to share what
I'm doing, what goes into this finished product. And alongside
that kind of started sharing my day.
Speaker 2 (18:42):
I'd share a list.
Speaker 3 (18:43):
I'd get up and I work out, and then I
come home and I bake this and tick it all off.
And people loved kind of see it a day in
the life, I guess right, And back then that wasn't
such a thing like now Dai livlogs are so big.
And then it got to a point where that was
getting quite big, and I was like, I want to
leverage like this audience that's interested in my life as
well as my work, and so I kind of started
(19:05):
separating it a little bit, like making that a little
bit and more work focus, sending people over to my
personal page for like the other part of my day,
and that worked really well. And then back then I
would have had about five thousand followers on both.
Speaker 2 (19:19):
And then I got married and.
Speaker 3 (19:21):
People loved to be I wasting and I was not
like an unplugged wedding. I was like everybody share and
tag me. The morning after my wedding, I just went
on to my story and I was like, ten thousand
people have looked at this story.
Speaker 1 (19:35):
It's such an important thing to have a personal brand,
because I never really had a personal brand on too.
I think it was February and I sat down with
my pr agent and we said, what's the next step
for board, George, because we're getting to the point where
some of the behind the scenes stuff I don't want
to show on my business page, but I still want
to be as raw as I have for the past
five years, so I wanted to show that on another page,
(19:57):
and we made the decision to start a new Instagram
for a personal brand. Don't ask me how I've grown
it to nearly five thousand and two months. It's amazing
and I'm going to put that down to one Taylor
Swift post. Honestly, this week has got hard.
Speaker 2 (20:09):
We love a little viral moment.
Speaker 1 (20:12):
We love the viral moment. The opportunities I've gotten since
starting this personal brand have been wild. I mean this
opportunity for starters of podcasting. I do not think this
would have come about without that personal page as well,
and being able to show that side of your business
without I don't want to say jeopardizing your own business,
(20:32):
but being able to show a little bit more rawness.
I think on a personal page is so important.
Speaker 3 (20:37):
We've never really been taken behind the scenes of what
brings a product to market, or how you decide what
recipe you're going to make whatever. It's just hasn't really
been a thing until very recently. There's pros and comes
to being like the face of your brand, right, and
that's had some tough times for me definitely over the
(20:58):
last however many years back. It's just still the best
way to engage with your community is to show try
to take them on the journey, yeah, because people are
so interested and they get so much more invested. And
I always say that people buy from people like if
they know you, even if they don't know you, but
like I'll get people recognize me randomly and they feel
(21:21):
like they know me, which is like, that's like every
market is dream right to feel like they know your
brand and your business. It's a low cost way to
it is to market your business, for sure, And I
do like the separation. Now I've seen business owners that
I know do that a bit more, and I think
it's nice to have the polished version of your brand
(21:43):
and what you want that to look like, and then
also have a platform to show harder stuff for the
challenging stuff or just just every day life.
Speaker 1 (21:51):
Because we are both the face of our own brand,
and I don't think for either of us it was
very intentional. It just kind of happens when you're running
a small business, and I think there are a lot
of businesses out there who show behind the scenes, but
they don't show all the behind the scene, and I
think that's one thing we have in common, and that
can be quite hard sometimes and I think there's a
lot of judgment that comes with it.
Speaker 3 (22:11):
There is, But then you've also got all the people
that are routing see you that appreciate it. Yeah, you know,
it gives them a laugh. If it something really hard,
people feel for you and want to support you because
you've shown like a vulnerable side.
Speaker 1 (22:24):
You had a massive, massive journey last year with finding
a new shop. Do you want to do a quick overview?
Speaker 3 (22:31):
Yeah? Quick overview? I mean I can't there's a lot
I can't talk about.
Speaker 1 (22:35):
Yeah.
Speaker 3 (22:35):
Unfortunately it went or went to legal, and that was
a really stressful probably the most stressful time in my
entire time becoming.
Speaker 1 (22:44):
I think I picked a cakeup.
Speaker 2 (22:45):
From you yeah, and you were like are you okay?
Speaker 3 (22:47):
And I was just going through something and we were.
Speaker 1 (22:49):
Both just nearly in tears sitting in this beauty salon.
Speaker 3 (22:52):
Honestly, business life age, I want to to grow the
business and the biggest frustration for us is our space
and it's too small. I need to make things more efficient.
As my biggest thing labor is really expensive. So I
(23:13):
was going to go down the machinery route. I went
looking in like least this big warehouse kind of space.
First time I took on debt in the business for
all these machines, spent a lot of money, and.
Speaker 1 (23:24):
You were sharing all of this in a daily.
Speaker 3 (23:27):
Share jinny like all of it. Yeah, and then unfortunately
it all kind of came crashing down. Basically, the development
wasn't high powered enough for the machines that I bought,
but I was kind of falsely seldom too them.
Speaker 2 (23:43):
That's kind of the bottom line of the story.
Speaker 3 (23:45):
I had so much anxiety, and I thought the whole
time it was because I was taking big steps and
like big chunky investments and things like that. But now
looking back, and like that was my body trying to
tell me, I know, is not the right space or time.
Once I decided that I was going to get out,
I just felt so much better. And yes, the next
(24:07):
three months after that were probably the worst stressful part
of it, but I just knew that that was the
right choice for me. Another hard part of that was
obviously I'd shared this journey and then I stopped. I
toured and prod for ages about do I come on
and say what's happened? And I was like, I just
don't know if I have it in me to show
(24:27):
up and explain what's going on. And I didn't feel
embarrassed about that, or like I didn't feel any shame
that I'd done this and failed, because that happens every day,
And this time.
Speaker 1 (24:39):
I was going to say the amount of time we
fail when you just have to soldier.
Speaker 3 (24:42):
On totally, and like massive, big businesses have huge failures
like that all the time. It's just done not bringing
everybody on the journey day to day exactly. Being the
face is amazing at times you get to have so
many cool like connections and opportunities, but then when when
things are hard, it's it's pretty hard to show up.
Speaker 1 (25:01):
Yeah, it reminds me of I listened to the podcast
with Edna and I think she asked you about one
of the things you weren't prepared for in business, and
you answered with the amount of times that I'd cry.
Speaker 3 (25:12):
Yeah, nobody told me that when I started a business
that I would cry.
Speaker 1 (25:16):
So I had to laugh. You were both sitting there
almost in tears, and I was sitting there having a giggle, going, oh,
my gosh, this is so true. The amount of times
I have just sat there in my car and cried,
and you just think to yourself, what am I doing?
Speaker 2 (25:27):
Why am I doing this?
Speaker 1 (25:29):
I could go get another nine to five job, and
then you think, no, I can't.
Speaker 2 (25:32):
And then I'm like, actually, nah, I couldn't.
Speaker 1 (25:34):
Set myself into it, and you're going, actually, my life's
pretty good. It's still hard, though, because you put your
heart and soul into these things. For your vision to
not come out the way it is a little bit
soldiers to go ahead. Oh my god, Yeah, it totally is.
And you take eggo heads all the time, all the time.
In business, definitely, I've had to check myself a lot
and be like, why do I feel this way? Yeah,
(25:57):
and you've got to do things that you don't want
to do sometimes.
Speaker 2 (25:59):
But laid the cookie crumbles.
Speaker 1 (26:02):
Do you have anything else in the business that you go,
oh my god, I can't quite believe that happened, because
I know my catalog of mistakes, eras and funny stories is.
Speaker 3 (26:10):
So long, so many like baking is a science, right,
and everything comes into play, like the weather. And I
remember doing this one wedding cake and it was like
the middle of February, so it's so humid, wheeling hot.
And I remember driving with this cake and I could
see it in my rear vision. It was a big,
(26:31):
like three tear and I had to go out like
a forty five minute drive and I didn't have anything
apart from my eg on and my car back then
to like keep it cold, right, So just me and
the air con and some hope going on this trip
and I just remember seeing it start to slip.
Speaker 2 (26:48):
Oh my god.
Speaker 3 (26:48):
I'm on the motorway and you can't just pull over
on the motorway obviously. And I got off the motorway,
pulled into like the first car park, opened my boat,
and it just fell into my hands, like I literally
go it just shell and this weddings in like an hour,
and I'm like what do I do here? And I
had to drive all the way back to the shop,
wrung the girls and I'm like, you need to make
(27:10):
me like some fresh iicing. I need ice packs.
Speaker 1 (27:13):
Oh my god, So you took the icing off and
then re ice the whole cake.
Speaker 3 (27:17):
Yeah, And I ended up doing it on sikes. I
was like, I can't do that drive again because especially
if it doesn't have time to set.
Speaker 1 (27:25):
Yeah.
Speaker 3 (27:26):
So I go into this Red Diom kitchen at this
random venue and I'm like, I need to work in
the chillo, you know, make me some space in the chiller.
And I'm standing in the chiller like icing this cake.
And I don't think I relaxed that night until I
didn't hear like from the bridle groomd that their cake
had fallen over?
Speaker 1 (27:42):
How did you deliver it? Now? Do you have like
a cooler that goes in the back hage?
Speaker 3 (27:45):
Yeah, I've got a big chili bin and they stay
like so solid and it's so fine.
Speaker 2 (27:50):
But I just didn't know that you learn it was
an options.
Speaker 1 (27:54):
Oh my gosh, so office, you've got baby on the way.
Speaker 2 (27:58):
I do oh many boogie bakers.
Speaker 1 (28:01):
She's getting ready. She's got a sweet tooth.
Speaker 2 (28:04):
She's got a sweet tooth.
Speaker 3 (28:06):
Yeah, owning a bakery and being pregnant has been a
dream come true.
Speaker 2 (28:10):
To be honest, is there.
Speaker 1 (28:11):
One thing that you bake and you just go, oh
my god? Every day?
Speaker 3 (28:14):
This sin it changes all the time, it changes, but everything.
I just pop in there every morning and I'm like, what.
Speaker 2 (28:19):
Do you got for me?
Speaker 3 (28:20):
Like? What's New York? Can I taste. Baby wants cheesecakes,
You can have some cheesecake.
Speaker 1 (28:25):
How are you feeling about having a baby and having
a business. How has that been in your head to
try and figure out?
Speaker 2 (28:31):
I feel really good about it now.
Speaker 3 (28:33):
I didn't really see that as a thing as like
having maternity lea.
Speaker 2 (28:38):
Yeah, I just didn't have any of it figured out.
Speaker 3 (28:40):
Like I didn't have a plan, and I'm like, oh,
I got nine months to make one, so I will
figure it out. Your body or gervancy, it just gives
your priority shift. And as time went on, I was
kind of like, I really want that time with my
baby because I'm just never going to get that back.
And I definitely underestimated how hard pregnancy was going to
(29:01):
be on the body. Like I thought i'd be still
working now, but I just actually can't. Yes, it's up
to me to fill those gaps and replace myself and
you know, create all the system so that it can
run without me. But if I put in that work now,
then there's no reason why I can't I have this
time and and enjoy it.
Speaker 2 (29:20):
And that's like the whole point.
Speaker 1 (29:22):
So you have found someone to kind of take over
your role.
Speaker 3 (29:25):
Yeah, I did, and I advertised that for a little while,
did lots of interviews. It just didn't really work out.
And the lady just had heard about it from her
daughter that follows me, and she rung me and we
just had a chat on the phone and she came
in and I was.
Speaker 2 (29:39):
Like, yeah, sweet. So that was like the first big
thing to tackle.
Speaker 1 (29:43):
And then getting all the information out of your head
onto paper, yeah, which I.
Speaker 3 (29:47):
Definitely haven't because me and my mother in law who
works for me, we just have it all up here.
And new people start and they're like, oh, where's the
recipe for this? And we're like, oh, we don't have one.
It's just a dollar for this, and like we're just
not My team's amazing. I'm very lucky. I've got my
best interest at heart.
Speaker 1 (30:05):
So I recently actually went to a networking event and
there was probably about eight girls sitting around the table
and a couple of them were pregnant, and your name
came up. Well, most females I know who have a
business and are contemplating having babies don't even know where
to start. So what would be maybe your biggest piece
of advice to these girls that are setting there going
(30:25):
I want to have both, but how do I have both?
Speaker 3 (30:27):
Get honest with yourself first about what your priority is.
I know, for like a lot of us, our business
has been our baby and our priority for so long.
You're only going to experience this baby, yeah once, and
I personally feel so excited to have that time. But
(30:50):
I didn't always feel that way and I wasn't ready. Yeah,
I think it's different for everybody. Like I'm not saying
that you can't do both or you can't you know,
have a baby that's and care and you are back
at work. Like, if that's what you want to do,
then go hard. But like I said, I thought that
that would be me and it shifts. So just kind
of get honest with yourself. But don't make that not
(31:11):
fluid because it does change. I don't know if it's
the hormones or whatever, but it does change your priorities
a lot. Whenever I'm out of my business for other reasons,
I always feel like this is guilt, like I should
be there and I.
Speaker 2 (31:24):
Should be doing it.
Speaker 3 (31:25):
And totally I feel like the people that work for
you are doing it for you, even though that's like
that's just their job, Like you're just doing it because
that's their job.
Speaker 1 (31:32):
Every time you relax, you go, I have this to do.
I could be doing that and you bank yourself. Am
I thinking about work? I shouldn't be thinking about work.
And it's this constant cycle, constant cycle.
Speaker 3 (31:43):
But pregnancy has given me a really nice shift on
that you make it work. And that's what everybody's told
me as well about being a mum, because I'm like,
how do you do this and how do you survive?
And they're like, you just do, Like you just figure
it out, which is kind of what we do with
business as well.
Speaker 1 (31:58):
So you've had a lot of practice with it. Yeah,
baby's got a very she's gonna be very lucky.
Speaker 2 (32:02):
She's going to be a strong independent woman.
Speaker 1 (32:05):
One more question that I asked everybody, are you proud
of what you've achieved? Yeah?
Speaker 2 (32:10):
So proud.
Speaker 3 (32:11):
I love hearing you say I'm so proud of myself.
You kind of sometimes forget, you know, you get caught
up and you're so busy. But if it created yourself
a business that can run without me, I get to
go and start a family, still have an income, still
have like a passion that I can work on when
I want.
Speaker 2 (32:31):
But like that's cool, Like I did that.
Speaker 1 (32:34):
Yeah, yeah, produce a pecksy do we have time for
a question? We're going a bit long.
Speaker 3 (32:38):
So Morgan would like to know when did you know
it was the right time to get stuff to help
with your admin kind of when I just got to
a point where I was really busy and that was
causing me anxiety. Yep, I needed to get to this
stuff and I couldn't, And I also didn't really want to.
You don't want to like lose the love of it
too much. So I would definitely say outsource what you
(32:59):
don't want to do first, as long as you can
pay that person, obviously, But that's where the virtual assistant
is really good, because it's you're not employing someone as such.
You're just paying for a couple of hours, and you
know you might only need one hour a week, and
I'll help you so much and.
Speaker 2 (33:13):
Give you back five hours.
Speaker 1 (33:15):
I realized I'm happy to work long hours, honestly, like
I love it. I can pop the Telly on for
four hours, sit there, and that came my relaxing time
while I work. But what I found is that I
was working. I think this is saying working in the business,
not on the business. So all my hours were spent
getting admin done. That was never gonna get us to
(33:36):
the next stage. And after about six months of just
doing the same thing every night, doing my accounting, doing
the emails, doing you know the stuff that I need
to do to keep the business running, I could never
do the networking events and you know, the things that
are actually going to move the business to the next step.
And although it was so intimidating bringing all my step
(33:56):
first stuff, oh my god, it was one of your
biggest decisions I ever made. And to be honest, I
didn't even know if I could afford it. I think
like fake it till you make it, and winging it
has been my saying I shouldn't really promote this. Yep.
I now make a lot more calculated risks, But back
then it was let's see how this goes. If it
pays off, it pays off. And I think from then,
every person I've brought in I've learned they're going to
(34:19):
give it back to you in buckets and then you
have time to spend on actually scaling your business or
growing your business.
Speaker 3 (34:27):
Yeah, and because you're the most valuable part of your business,
your hourly worth is so much better spent on those
other things that integrate business exactly.
Speaker 1 (34:39):
It's actually funny listening to business owners talk about this
and if they say my hourly worth is one hundred
dollars an hour, I mean, I wish that's not how
business works. Would great, we could put that value on
our time. It does not mean we're getting paid.
Speaker 2 (34:51):
That unfortunately it doesn't.
Speaker 1 (34:53):
But if you put that value on your time, then
you need to spend your time wisely. And for a
lot of people out there who are a a lot
more busy and not more important in me, that means
getting a cleaner in, and that means doing all that
stuff that would take two hours away from your day,
which means you're losing two hundred dollars. So once you
get your brain into that sort of mode, you start
realizing that the little jobs that you're doing, like reconciling accounts.
(35:17):
I do still do that. I don't mind doing it.
You're actually wasting a lot of time. I'm wasting a
lot of time. That's the time I do put Love
Island on, or I put some sort of trashy reality
TV on, and I do that job. It's just monotonous,
it's just repetitive. You know what you're doing. You don't
need to pay attention, but you can enjoy your podcast
so your TV at the same time. But yeah, I
know you're worth and I think once you figure that
out and you figure out where you want your business
(35:38):
to go, that's I think when you know you're needing
your first staff, your first admin. I wanted to say
thank you for coming on. Has honestly been a pleasure
to have you here, and I know it is probably
a lot of effort to get yourself out of the house.
Speaker 3 (35:52):
Is my one thing for the day? Can I do
one thing anymore? And this is so double thank you
for making the effort. And I know this is your
last work commitment. Baby arrives, so I'm honored and I'm
so proud of what you've done. It's honestly incredible.
Speaker 1 (36:05):
You've been a massive influence for me and I know
thousands of other business women out there, so it's pretty incredible.
Speaker 2 (36:11):
It's been fun to chat.
Speaker 3 (36:12):
Man. I just see online now and you're just so
smashing it in traditional media and stuff, and I'm like,
that is cool, that's cute.
Speaker 1 (36:20):
Go yeah, thank you, go ass, go ass. Thanks for listening.
Bo de Boss is a z M podcast for iHeartRadio
with me Georgia Patton. This episode was produced by Pixie Copperrell,
engineered by Meg Putt and Call It with production help
from Sam Harvey. If you liked it, hit subscribe to
get notified whenever we release a new episode. Listen every
(36:43):
Tuesday on iHeartRadio or wherever you get your podcasts and
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