August 19, 2024 • 28 mins
Let’s chat about one of the biggest questions in business; Is all publicity GOOD publicity?
Georgia is joined by Married at First Sight Season 11 star, Lauren Dunn. From across the ditch, Lauren’s dry and standout sense of humour lights up ‘Bored to Boss’ as she dives into her experience with being a personal brand and leveraging a following to launch a product.
Lauren is not only a badass reality star, she also owns a successful hospitality PR and marketing business, LCD Consulting, as well as a food page: @so.cooked. Juggling everything like a boss the only thing that's burnt out is the turkey.
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Episode Transcript
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Speaker 1 (00:00):
From ZM and iHeartRadio. It's Bored to Boss.
Speaker 2 (00:04):
Real stories of how to navigate starting your own business
with me. Georgia Patton, Welcome to another episode of Board
to Boss podcast.
Speaker 3 (00:17):
Today we have.
Speaker 2 (00:18):
Someone very exciting on and I know it's going to
be a real fun chat. We have Lauren Dunn, who
was on season eleven of Married at First Sight Australia,
and today we're going to be diving into how she
is planning to utilize this newfound fame to grow her business.
Speaker 1 (00:33):
Lauren, welcome, Thanks for having me. How are you.
Speaker 3 (00:38):
I'm good? How are you?
Speaker 1 (00:39):
I'm good? Thanks? How's your week been? What have you
been up to.
Speaker 3 (00:42):
The Week's been busy. I've actually just been working on
some new content that I have been collaborating on with
some new brands, which is exciting. Meetings and I filmed
something really cool for this Stoly Vodka. We go to
a bar and create a cosmor and talk all things dating,
(01:03):
which was exciting.
Speaker 2 (01:04):
That sounds more like play than work, but I guess
that that's what makes it fun.
Speaker 3 (01:08):
Yeah, we love a morning drink.
Speaker 2 (01:10):
Yeah, So I'm going to kick things off with a
little fun scenario. So let's imagine You're at a speed
dating event and one of the guys asks you what
you do for work.
Speaker 1 (01:19):
What are you going to reply with?
Speaker 3 (01:21):
Well, I usually say I'm a professional eater and drinker. However,
that doesn't always work in my favor, so I usually
now just tell them that I like to promote and
market whatever they're eating and drinking. I love that.
Speaker 1 (01:39):
I think you should use the first one more than
the second.
Speaker 3 (01:42):
I think if he was precious about it, it's like next,
he's not for me.
Speaker 2 (01:46):
Yeah, okay, So let's start off with what you were
doing before the show.
Speaker 1 (01:49):
So what sort of jobs were you working? What was
your business like?
Speaker 3 (01:54):
Okay, So my business is called ELCDA Consulting, and it's
set up as a consultancy for businesses in the hospitality, food, alcohol,
beverage space to do their public relations and their marketing.
So I decided to make it quite niche because I'm
passionate about food. I love cooking. That's like my main hobby.
(02:17):
I also my favorite pastime is to eat drink.
Speaker 1 (02:24):
When you went onto the show, what was your main aim?
Speaker 3 (02:28):
So it's a good question, and I have had this
question obviously before, and I like to answer it completely honest, honestly.
I mean, if you go onto math thinking that you're
purely there to find love, it's to me, seems now
that we're so far into it, we're howmy seasons and
we see what kind of fame people come out with
(02:50):
and the things that some you know, more of the successful,
more intelligent ones, and I'm doing. If you go in
there with no other ulterior motive, it's to me, it's like,
why would you put your entire life out there for
the entire world to judge you, for the internet to
rip you apart from everything from the way your voice
sounds to the way you look to what you do.
To me, that's strange that go on a dating a
(03:12):
different dating science, But every single person that goes on there,
everyone has an ulterior motive, and if they say they don't,
they're lying to you. I just feel like I'm the
only honest enough person to admit it. So I went
in there super hopeful that I'd be mattered with the
love of my life. Obviously very skeptical because it's the
show's history. However, I am very aware of the platform
(03:35):
that you can come out of there with it. I thought,
any if the worst thing that could happen is well,
the whole world hates me, they'll get over that.
Speaker 1 (03:43):
Yeah.
Speaker 3 (03:43):
True, it gives me a platform to get access to
a wider audience to essentially.
Speaker 1 (03:49):
Grow my business exactly.
Speaker 3 (03:51):
Didn't find love, but works been pretty good since.
Speaker 2 (03:55):
I don't regret it, And honestly, I don't think Max
is fooling anyone.
Speaker 3 (03:59):
Even if I'm talking to people since the show, you know,
if there's a lot of conversation about who's getting the
most paid work, who's getting sent the coolest stuff, who's
getting invited to the best event, And that's the conversation
that's coming from everyone and on the cast, even though
you wouldn't expect it, which I was even a little
bit surprised by.
Speaker 2 (04:18):
So yeah, the way I look at it is that
you go on for your personal gain, whether that be
to build a profile or for your business, and if
you find love, that's the cherry on top, that's the bonus.
Speaker 3 (04:28):
Perfectly said, that is exactly what it is.
Speaker 2 (04:30):
Yeah, So, what has it been like since coming off
the show? What has changed for you?
Speaker 3 (04:36):
It has been a wild ride for me. This sounds
so wanky, but it's the truth. I can't even go
to the to the grocery store without being stopped. But
life has been it's been amazing. It's been a wild ride,
and I'm really just enjoying enjoying it. Obviously, there's the downside, definitely,
the online trolling. I have to say, I've been extremely lucky.
(05:00):
I would say ninety nine point nine percent of the
comments and the feedback and people getting reaching out to
me is positive. However, there is that other percent that
is pretty brutal and totally it's got to have a
thick skin with that side of things.
Speaker 1 (05:16):
Exactly. It is hard.
Speaker 3 (05:17):
Though.
Speaker 1 (05:18):
It's the same with the business.
Speaker 2 (05:19):
If I get one negative comment, I always hone it
on it, and you've got to tell yourself it's one
in one hundred. Why are you focusing on this so much?
You just need to push it to the back.
Speaker 3 (05:28):
Yeah, exactly, it's so true. And if you let it
affect you and control the way you think about your
situation or what you're doing, you're never going to get anywhere.
You're going to keep taking ten sets back.
Speaker 2 (05:40):
It's pretty surreal actually talking to you right now, because
I was watching you going, this.
Speaker 1 (05:44):
Is a bad ass boss, bitch.
Speaker 3 (05:46):
Everyone that knows me knows that I'm like that because
they have bit a few comments from people online who've
tried to say that I'm acting or I'm putting it on.
And every single person that knows me, even people that
I haven't seen since I was in primary school, have
reached out and said that is literally you. So it's
good to see that people can relate to me and
take something positive from it. Because very aware of that answer.
I was always really concerned and I remember my my
(06:07):
head producers saying to me, you're on the right side
of history here. You're saying what we're all thinking. Are
the people too afraid to say? Are? Like? Like, they
encouraged you, yeah, to be strong and to say what
you're thinking, which I really loved. I thought that was awesome.
Speaker 2 (06:20):
Yeah, good on you. I appreciate it. I was watching going, yeah,
get them back. That was honestly horrid what he said.
So before we get stuck into the business, I do
want to get a little bit of gossip from the show,
because I know every single person listening will want to hear.
So what's the highest high during the show and what
was the lowest low.
Speaker 3 (06:37):
I think the highest high one of them would have
to be the wedding day because it was just incredible,
the production, the lights, the cameras. I also really really
loved the dinner parties. I yeah, that was the best
thing ever, so much fun.
Speaker 1 (06:51):
So I have to ask you, what was the food like?
Speaker 3 (06:53):
The food was trashed, almost cold and stale. But are
you so hungry by then you don't really care. The
low those would have to be. Being away from home
for so long was still for times if it did
feel quite isolating. I was extremely lucky that we filmed
in Sydney, and I have a lot of my closest
friends lived there because I used to live in Sydney,
(07:14):
so I was able to find solace with them on
the weekends. I think it would have been harder for
other people. But and in the lowest lows as well,
would just be sharing a living space with someone that
you just kind of knew wasn't person. It wasn't really
going anywhere, and it just became quite grating on the
mental state after a while. Speaking obviously as well, it
(07:36):
was tough.
Speaker 1 (07:37):
Do you guys still speak?
Speaker 3 (07:39):
We do not speak at all. I think after his
self organized media press tour to essentially slam me after
the show, what but he just went on every podcast,
he could go on everything to essentially push a narrative
about me to get the heat of himself and Elie.
And in some regards I understand what he was doing.
(08:02):
He was trying to protect his relationship and protect Ellie
because I know that she was getting really heavily trolled.
Speaker 1 (08:08):
I forgot about that.
Speaker 3 (08:09):
Oh my gosh.
Speaker 2 (08:09):
Yeah, So you said you were away for quite a
long time. Did you put a lot of your work
on hold? Like what sacrifices did you make to go
on the show.
Speaker 3 (08:18):
So that was my biggest sacrifice. So I don't have
anyone that I employed full time. I am contractors that
work for me, and I set my business up deliberately
that way. So when I decided to go on the show,
I knew that I was going to have to give
my clients the option pause for three months and come back,
(08:38):
allow them to lead their contracts early, or reduce deliverables
for them and reduce their costs so deliverables that I
could manage whilst filming. I was promised that I would
be able to still run my business because I said
to them, I can't do this, And when they rang
me to tell me that I was that they found
a match. I wasn't excited, and they said, you know,
we don't get that reaction, and we normally get people
(08:59):
really stoke. I'm going to swing this. I built my
business up, it's doing the best it's ever done, and
I am just I would literally have to throw it
all away. And I'm like, no, no, no, you should be
out of manager, and so I did. I was able
to keep on some of my core clients, but I
just couldn't manage the workload and eventually it dropped off
to nothing. So h that was a really tough pill
(09:20):
for me to swallow because I'm used to working all
day and working on something that I can see and
grow and nurture and that excites me. We couldn't do that.
While we were filming. It was twenty four to seven
maths and that really got me down.
Speaker 1 (09:35):
Yeah.
Speaker 2 (09:36):
So, for those who don't know, you work INPR for
the food and beverage industry.
Speaker 3 (09:41):
What part of my service is that I'm always in
my client's venues. Yeah, I'm always there. I've got my
finger on the pulse. I know everyone by name. I
know the janet art to the bartender, to everyone, and
I really pride myself on that and I think that's
what people like about working with me as well. So
not being able to be in the venues was very hard. Also,
not being out of go to PR dinners and be
(10:02):
meeting with key media art you lose your spot. I
was what was going on, and it just wasn't really
fair to try and hold on to those clients. So yeah,
I had to get rid of everyone and it was tough.
Speaker 2 (10:15):
God, that must have been heartbreaking to see what you've
built kind of just turn into something so small. But
then you had the hope that after this you could
rebuild it.
Speaker 3 (10:25):
I was hope for and it's been interesting because I
thought that's what I would do. However, moving into this,
I hate to say it, but you know, I don't
know why. I hate to say I don't know why
it's got a bad connotation, but influencers such content create
a space. Yeah, the amount of money that I have
been able to own with such less effort and time
(10:47):
essentially is exponential. I worked really hard at the PR
and marketing side. It's a lot of hours. YEA. Even
though you've got your billable hours, never stick to it.
You always got you want to be the best you
can for your clients. Because all my clients I love,
we become friends, got good relationships and so and you
also want to do well for yourself. You want to
(11:08):
be successful. So the hours and hours that I put
in for that monthly retainer, and now I can make
that retainer with one single Instagram post while not put
the PR marketing into the bat. But however, what I've
made a conscious decision to do is ride this wave
while I can. Yeah, this math's fame is not it
(11:30):
doesn't have longevity for everyone, and I'm super aware of that,
So why not, you know, write and enjoy it while
I can. And I still have a couple of clients
that I work on and I'm still in that space.
So it's just at the moment it's an interesting juggle.
But I feel like once the hype of the show
dies down and they've started filming the next season, I'll
probably lean more back into the PR side.
Speaker 2 (11:52):
What were some of the opportunities that came to you, Like,
what are some of the biggest things that you've been Like,
I can't believe I was off with that.
Speaker 1 (11:57):
I can't believe I've worked with that brand.
Speaker 3 (12:00):
A huge global brand, reached out saying that they wanted
to work with me, and I was like, awesome, I'm excited.
So we had had a meeting and I were like,
oh my god, we want to work with you too,
we love you. And so we were offered this amazing
deal with them Shark Ninja. So it's got Ninja products.
It's like they're you know, like the air frids and
ice cream making machines, and then they've got like the
wood fight up and like all the homework so and
(12:21):
then they've got the beauty side of things. They've got
all their air wrap tools. We weren't sure what the
monetary value would be, and I remember Sarah called me
and was like, have you seen the emails? Like I
just saw it, but I have an opened it and
she was like, oh my god. And I opened it
and I went, oh, this is sick, Like I know
that this was the kind of money that is to
(12:42):
be made. And so we create content, but they're super
flexible with us. They're happy for us to have creative freedom.
Obviously you've got a brief and there's some key messaging,
but yeah, it's been an incredible brand to work with.
Speaker 2 (12:54):
So yeah, that would be so there's been this weird
kind of turn of not focusing on your the business,
but you've become the business yourself.
Speaker 1 (13:02):
So like Lauren Dunn is the business.
Speaker 3 (13:05):
Yeah, that's exactly right. So now I'm trying to figure
out So I've also got another it is a business.
I haven't pushed it so much like that. I've got
a page called so called and I love page. I
love it. Yeah, it's good. The name is so funny,
and the way the name came up was a great
story as well. So we I post like restaurant reviews
(13:26):
and recipes, and obviously I've monetized it in a way.
But now I'm trying to figure out how do I
streamline that page exactly with my brand, because I love
the brand. I love the name so Cooked, I love
the logo. It's funny, it's a double and tondre like.
I love it. But I'm trying to at the moment
figure out how to streamline it. So I'm working with
a brand strit just to try and figure that out.
(13:48):
I actually I just can't, for the life of me
see a way to kind of join the two. And
then obviously I've got LCD Consulting, which is my business,
So it's a lot to learn.
Speaker 1 (13:57):
Yeah, all three would work seamlessly to get that. I'm
thinking about it.
Speaker 2 (14:01):
Now, You've got a food and beverage PR and marketing agency.
You've got a food page where the engagement I'm just
going to say is unbelievable. I couldn't believe the engagement
on that page. And then you've got you as the
face of the three will work so well together.
Speaker 1 (14:13):
You just kind of need to figure out that plan.
Speaker 3 (14:15):
So would I post my food stuff on So Cooked
or keep posting on Lauren on my main page? Because
I think brands that reach out to me they want
the audiences that's on my Lauren one, but it fits
better on my So Cooked fund. So it's such a
strange I don't know how to do it.
Speaker 1 (14:31):
Yeah, you can do it on both.
Speaker 2 (14:33):
You just have to tailor the contents so that your
audience on your Lauren Dunn would enjoy it just as
much as you're So Cooked. So I think you'd have
to put more of you, more of your personality in
it for your Lauren Done followers, and then still have
the cooking fun aspect for your So cook and then
doing it as a collaboration post, then you can charge
them more because they're getting the best of both worlds.
Speaker 1 (14:53):
They're getting two pages.
Speaker 3 (14:54):
True, I need to start posting more consistently on my
sow Cooked one because I've been really focusing on my
main page. So I just got to just put that
effort in. There's a video on there Sarah and I
sharing a Rereki wrap and it's got like a million views.
At the comments like why does anyone want to watch this?
And I was like, you've watched it, You're watching it exactly.
Speaker 2 (15:24):
So with this new found I guess, like following that
you've come off mess with, surely you've thought about I've
got this whole new following. How can I use this
to get some businesses on board to my PR and
marketing agency.
Speaker 3 (15:38):
So I've been in the works of looking at developing
a product. So I think the way to best monetize
an audience like that is to come up with a product,
a product that has my name on it, something that
is representative of my personality what I like to do,
which is the food sided thing. I kind of consolidate
it in that way, excited and I I can market
(16:00):
it and I can do the PR for it. Then
I can promote it on the food side, that I
can vote it on my Lauren side.
Speaker 1 (16:05):
Bigger, You've got it.
Speaker 3 (16:07):
So I've got an idea and I've got someone that
is very keen to help me that's in the work
where I can add value in terms of the marketing
and PR space in the hospital industry. The value that
I can add is me being in their venue as
well and posting about it. So I've been getting a
lot of feedback recently about if I go somewhere in
(16:29):
Perth or Sydney, they're noticing their bookings are going through
the roof after you know I've posted that I'd been there.
So obviously I can monetize it in that way where
I can charge for a post things like that. So
I've just been at the moment thinking about how I
could create Taylor a package that involves me being in
the venue, posting about it and then adding a monthly PR.
(16:53):
So it would be like a monthly feature here or
there or whatever it may be. The clients that I
take on, I would have to really believe in their product,
or their service or their venue because I am really
really strict about only posting and promoting things that I
genuinely love. Obviously, with my business, before I would take
on clients, I might not necessarily love what they're selling,
(17:14):
but my job is to help them. If you start
to to take money from products or to promote things
that you don't believe in, you lose your authenticity and
your credibility and it's really selly, and then that doesn't
work for you, and it doesn't work for the person
paying you.
Speaker 2 (17:29):
Exactly. The startup phase is the best. Why don't we
talk about that quickly? Because there's so many people out
there who are like you, who have an idea, where
did you start, where do you think you'll get your
funding from?
Speaker 1 (17:39):
And who are you sourcing to help you?
Speaker 3 (17:42):
Such good questions. So I have I've had this idea
about doing a so cooked product for a really long time,
whether it was some kind of hot sauce or some
kind of spice or something like that. That kind of
feeds into my spicy personality. And especially now i've people
will been able to see what my personalities like on
the show. Yeah, and then the other part of it
(18:04):
is like the beverage space, So like alcohol, they really
played into me, like wanting a drink all the time
and needing a drink, and I feel like people really
related to that as well. I'm pinitely careful with that
kind of stuff, but there's such a good amount of
humor surrounding that, and so many good marketing strategies around that,
and I feel like I would be silly not to
kind of play into it. So I've been thinking about
(18:26):
that as well. But there's just so many things to
look at, and I've actually just started having all these
conversations recently, and I really had to chat to people
like yourself who have done it and get some insight
into what the best root is.
Speaker 2 (18:39):
Well, my story would be so different because I didn't
come into it with the intention of starting a business
like you've got the intention of starting a business. I
had the intention of having a hobby and to have
a creative outlet, and it was only after about a
year where I thought, hold up, there's something in this
and grew it slowly. Whereas I think you're coming at
(18:59):
it from different angle, which is super interesting. You're coming
in it with the idea to grow our business. You
know what you want to do, You've got people that
can help you. You've just got to figure out how
to get to that starting point.
Speaker 1 (19:09):
It's exciting.
Speaker 3 (19:11):
It is exciting, and I'm also very lucky that I've
got this platform. So I've got the audience, I've got
the core group of consumers. I'm essentially designing this product
around who my following is. Yeah, so it's such a
huge headstart, and it would be silly, not true.
Speaker 2 (19:28):
It's funny because I don't know if this is going
to be super controversial for me to say. But every
time I'm on TikTok and I see a massive influencer
post to product, I have this little bit inside of
me that goes, damn it, fuck them. You know, they've
got this built in audience that is already there. They're
not having to fight for it. And like, but then
there's this little switch in me that goes, god, it's
(19:48):
so smart, Like, you don't know how long this whole
influencing TikTok trend is going to go for. And if
you have the opportunity to build your own business off
what you've created originally, then why not do it? And
so same with you use it and use your audience
as well. If you've got three product ideas, bring your
audience along for the journey.
Speaker 1 (20:08):
Do a poll. What do you guys want to see?
What do you guys like? What flavors do you like?
Speaker 3 (20:11):
That's exactly what I was thinking of doing today is
being like, what would you guys buy from me? Give
the three options of what I was thinking, and see
what the response.
Speaker 2 (20:21):
Is like, yeah, and then build on it week on week. Okay,
this is the winner? What would you like out of this?
It would be real cool.
Speaker 3 (20:27):
Yeah, it's exciting. Yeah. I feel like bringing the audience
along for the journey is also really smart because then
they become invested and they're interested to see what the
end product's going to be.
Speaker 2 (20:37):
What's one of the things in this whole idea startup
phase that's kind of been a heckup? Like, Oh, I
haven't expected that. That's harder than enough thought. Is there
anything like that?
Speaker 3 (20:49):
Honestly at the moment, it's really just like in the
brainstorming phase, It's the one thing that I did think
about was like where do I store this rock? Who's
parking it for me? Who's sending it for me? Like?
Am I going to have time doing that stuff? Like
there's so many little tidbits that I just didn't even
think about.
Speaker 2 (21:05):
Yeah, or getting a warehouse space. We're going through that
at the moment. We're having to move offices. Right at
the start, you don't know how it's going to go.
Your house is basically your storage for your first few months.
Speaker 3 (21:17):
That would be me. I feel like I would have
to turn like the basement level of my parents' house
into a warehouse.
Speaker 2 (21:24):
I think every business out there has been through that phase.
It's just a right of passionate passage. So I want
to jump back to reality TV. What are some of
the challenges that have come from being in the public eye.
Do you think it has any negative sides to running
or starting a business?
Speaker 3 (21:39):
But I think one of the negative things about being
so public at the moment is everything you say and
do is so heavily scrutinized. Yah, we're really in the
think of that influencer culture or the apology culture, where
constantly making mistakes and having to apologize for it because
the internet keeps them account and it is really risky,
(22:02):
Like you could say something or do something that could
completely cancel you. And so your name is attached to
a business or a products or whatever, and you personally
mess up, that will affect your business exactly so that's
not like you've got these two separate entities like you
are the business, so you just got to really tread
lightly Like I received a huge amount of backlash recently
(22:25):
because I posted a photo wearing a Valenciaga jumper. And
I'm aware of the whole Valenciaga scandal. I actually complemented
on it when it all happened. However, I'm not going
to go and throw out my job. I haven't bought
anything in Valenciaga since, but I need to go and
throw out all my stuff because it's expensive and I work,
(22:46):
I don't know. I'm not going to do that. And
so when I wore this jumper and this post or
I got absolutely annihilated. And I understand why people are mad,
but it's just it's a fine line between defending your
self and then doubling down. So if you to navigate,
if you've attached your name.
Speaker 2 (23:03):
To a business, how do you think you're going to
deal with that and stay authentic to yourself while being
super conscious of what you're saying because you're then going
to be connected to something that's kind of bigger. You
do have a lot of opinions, and I agree with
most of them, but I can assure you there's hundreds
of people out there who also don't. How are you
going to be true to yourself through your opinions.
Speaker 3 (23:22):
What I've thought about in my pr brain is to
avoid anything super controversial. I don't comment on politics, what
do they say, You don't go. You don't fork out sex, money,
or religion or really of the dinner tables in terms
of anything super controversial, if people have really polarizing opinions,
I will try and stay away from. However, I also
believe that my opinionated personality and the way I speak
(23:45):
and my sense of humor is what people are drawn to.
So if they're drawn to that, that's why they're going
to be drawn into whatever I'm selling. And so I
still need to maintain that level of sarcasm and wit
and yeah, but try and be mindful of saying things
that could really deter a core unit of mind.
Speaker 1 (24:08):
Yeah, it sounds stressful.
Speaker 2 (24:10):
It sounds like you've got a seeking guess every word
that comes out of your mouth. Thank god, on Instagram
you do rewatch your reels and then you can post
them so you can change things. But you've just got
to be thinking of every aspect of who's watching, what
articles are going to repost this, It's just endless.
Speaker 3 (24:26):
I'm really really mindful. I think again, I'm lucky that
I've got a power and marketing background of what I
say being turned into headlines. I'm also quite strategic, so
I know if I say something specific, it will be
made into a headline.
Speaker 1 (24:39):
Give us a good headline.
Speaker 3 (24:40):
Headline, Yeah it's clip Fadi and it's scandalous, or however
you read the article and the articles. She's actually correct
based on what I've said. Yeah, I don't like a
lot of that headline that I read, but I know
that that it keeps you relevant essentially, and if you've
got to try and start a business, that's really key.
I really strongly believe in there's those such things press.
(25:01):
It's just how you navigate it and how you harness
it into something that you can monetize.
Speaker 2 (25:07):
I'm going to take you back there because you actually answered.
We have a segment at the end of the podcast
called Listeners Listeners Questions, and we had a question from
a listener. I'm going to get producer Pesy to read
it now, and you're going to laugh because you've just
answered it. But we can dig a little deeper into it.
So pecksy, what's the question.
Speaker 3 (25:22):
Yeah, So the Christian was, do you believe in the
saying that any publicity is good publicity? I do? Yeah,
I really do. Yeah, Okay, why I think? Okay, it
depends on what your job is. So if you're an
actor and you are not getting roles anymore because you
(25:43):
don't be messed up, that's obviously not good, right mm hmmm. However,
for me, it's your name stays on the top in
the sea of people's tongues. Yeah, as soon as it doesn't.
Brands aren't looking to you to work with you. You're
not on the forefront of people's mind or so. The
publicity creates engagement, and whether the engagement's good or bad
(26:04):
in terms of what the tone of the comments are,
it's still engagement and brands just want to be seen.
So in terms of that space is I don't think
any publicity is bad. However, obviously in other industries it
can be. But for me personally, people forget about what
is written about me the next day. It just keeps
(26:25):
that algorithm going. It keeps your name relevant, it keeps
people going and searching your name and going through Instagram page,
and in terms of working with brands and starting a
product that's what you really want. You just need that audience.
Speaker 1 (26:38):
Amazing. That answered the question perfectly.
Speaker 2 (26:40):
I'm going to leave you with one more question, which
we ask everybody who I bring onto board to boss.
Speaker 1 (26:47):
Are you proud of what you've achieved in your career
so far?
Speaker 3 (26:50):
I am proud of what I have achieved. Yes, I
think I could have gotten started earlier. I think I
dragged my feet. I was unsure about what I wanted
to do and didn't have the drive. But as soon
as I got a bit of momentum, it was addictive
and I was working hard. And yeah, I'm proud, and
(27:10):
I'm really lucky that I can take a break and
do what I'm doing now and then go back to it.
A lot of people don't get to do that, So
I think I'm lucky and I am very proud.
Speaker 2 (27:20):
I'm happy to hear that. I'm proud of you, and
I'm so excited to follow the journey.
Speaker 3 (27:25):
So exciting.
Speaker 2 (27:27):
So I just want to say thank you so much
for coming on. This has been such a good conversation.
I honestly think I could talk to you for hours.
I should have brought a gin along with me as well,
because I feel like we would go go down so
many avenues. Anyway, Jean, thank you, it's been so fun
and yeah we'll chat soon.
Speaker 3 (27:44):
Thank you so much for having me. Yay, well, that
was fun.
Speaker 1 (27:48):
That was so good. Thanks for listening.
Speaker 2 (27:52):
Bough to Boss is a ziit in podcast for iHeartRadio
with me Georgia Patton. This episode was produced by Tixi Copper,
engineered by Meg pud and Call It with production help
from Sam Harvey.
Speaker 1 (28:03):
If you liked it, hit subscribe to get notified whenever
we release a new episode.
Speaker 2 (28:08):
Listen every Tuesday on iHeartRadio or wherever you get your
podcasts and make your business idea a reality
From ZM and iHeartRadio. It's Bored to Boss.
Speaker 2 (00:04):
Real stories of how to navigate starting your own business
with me. Georgia Patton, Welcome to another episode of Board
to Boss podcast.
Speaker 3 (00:17):
Today we have.
Speaker 2 (00:18):
Someone very exciting on and I know it's going to
be a real fun chat. We have Lauren Dunn, who
was on season eleven of Married at First Sight Australia,
and today we're going to be diving into how she
is planning to utilize this newfound fame to grow her business.
Speaker 1 (00:33):
Lauren, welcome, Thanks for having me. How are you.
Speaker 3 (00:38):
I'm good? How are you?
Speaker 1 (00:39):
I'm good? Thanks? How's your week been? What have you
been up to.
Speaker 3 (00:42):
The Week's been busy. I've actually just been working on
some new content that I have been collaborating on with
some new brands, which is exciting. Meetings and I filmed
something really cool for this Stoly Vodka. We go to
a bar and create a cosmor and talk all things dating,
(01:03):
which was exciting.
Speaker 2 (01:04):
That sounds more like play than work, but I guess
that that's what makes it fun.
Speaker 3 (01:08):
Yeah, we love a morning drink.
Speaker 2 (01:10):
Yeah, So I'm going to kick things off with a
little fun scenario. So let's imagine You're at a speed
dating event and one of the guys asks you what
you do for work.
Speaker 1 (01:19):
What are you going to reply with?
Speaker 3 (01:21):
Well, I usually say I'm a professional eater and drinker. However,
that doesn't always work in my favor, so I usually
now just tell them that I like to promote and
market whatever they're eating and drinking. I love that.
Speaker 1 (01:39):
I think you should use the first one more than
the second.
Speaker 3 (01:42):
I think if he was precious about it, it's like next,
he's not for me.
Speaker 2 (01:46):
Yeah, okay, So let's start off with what you were
doing before the show.
Speaker 1 (01:49):
So what sort of jobs were you working? What was
your business like?
Speaker 3 (01:54):
Okay, So my business is called ELCDA Consulting, and it's
set up as a consultancy for businesses in the hospitality, food, alcohol,
beverage space to do their public relations and their marketing.
So I decided to make it quite niche because I'm
passionate about food. I love cooking. That's like my main hobby.
(02:17):
I also my favorite pastime is to eat drink.
Speaker 1 (02:24):
When you went onto the show, what was your main aim?
Speaker 3 (02:28):
So it's a good question, and I have had this
question obviously before, and I like to answer it completely honest, honestly.
I mean, if you go onto math thinking that you're
purely there to find love, it's to me, seems now
that we're so far into it, we're howmy seasons and
we see what kind of fame people come out with
(02:50):
and the things that some you know, more of the successful,
more intelligent ones, and I'm doing. If you go in
there with no other ulterior motive, it's to me, it's like,
why would you put your entire life out there for
the entire world to judge you, for the internet to
rip you apart from everything from the way your voice
sounds to the way you look to what you do.
To me, that's strange that go on a dating a
(03:12):
different dating science, But every single person that goes on there,
everyone has an ulterior motive, and if they say they don't,
they're lying to you. I just feel like I'm the
only honest enough person to admit it. So I went
in there super hopeful that I'd be mattered with the
love of my life. Obviously very skeptical because it's the
show's history. However, I am very aware of the platform
(03:35):
that you can come out of there with it. I thought,
any if the worst thing that could happen is well,
the whole world hates me, they'll get over that.
Speaker 1 (03:43):
Yeah.
Speaker 3 (03:43):
True, it gives me a platform to get access to
a wider audience to essentially.
Speaker 1 (03:49):
Grow my business exactly.
Speaker 3 (03:51):
Didn't find love, but works been pretty good since.
Speaker 2 (03:55):
I don't regret it, And honestly, I don't think Max
is fooling anyone.
Speaker 3 (03:59):
Even if I'm talking to people since the show, you know,
if there's a lot of conversation about who's getting the
most paid work, who's getting sent the coolest stuff, who's
getting invited to the best event, And that's the conversation
that's coming from everyone and on the cast, even though
you wouldn't expect it, which I was even a little
bit surprised by.
Speaker 2 (04:18):
So yeah, the way I look at it is that
you go on for your personal gain, whether that be
to build a profile or for your business, and if
you find love, that's the cherry on top, that's the bonus.
Speaker 3 (04:28):
Perfectly said, that is exactly what it is.
Speaker 2 (04:30):
Yeah, So, what has it been like since coming off
the show? What has changed for you?
Speaker 3 (04:36):
It has been a wild ride for me. This sounds
so wanky, but it's the truth. I can't even go
to the to the grocery store without being stopped. But
life has been it's been amazing. It's been a wild ride,
and I'm really just enjoying enjoying it. Obviously, there's the downside, definitely,
the online trolling. I have to say, I've been extremely lucky.
(05:00):
I would say ninety nine point nine percent of the
comments and the feedback and people getting reaching out to
me is positive. However, there is that other percent that
is pretty brutal and totally it's got to have a
thick skin with that side of things.
Speaker 1 (05:16):
Exactly. It is hard.
Speaker 3 (05:17):
Though.
Speaker 1 (05:18):
It's the same with the business.
Speaker 2 (05:19):
If I get one negative comment, I always hone it
on it, and you've got to tell yourself it's one
in one hundred. Why are you focusing on this so much?
You just need to push it to the back.
Speaker 3 (05:28):
Yeah, exactly, it's so true. And if you let it
affect you and control the way you think about your
situation or what you're doing, you're never going to get anywhere.
You're going to keep taking ten sets back.
Speaker 2 (05:40):
It's pretty surreal actually talking to you right now, because
I was watching you going, this.
Speaker 1 (05:44):
Is a bad ass boss, bitch.
Speaker 3 (05:46):
Everyone that knows me knows that I'm like that because
they have bit a few comments from people online who've
tried to say that I'm acting or I'm putting it on.
And every single person that knows me, even people that
I haven't seen since I was in primary school, have
reached out and said that is literally you. So it's
good to see that people can relate to me and
take something positive from it. Because very aware of that answer.
I was always really concerned and I remember my my
(06:07):
head producers saying to me, you're on the right side
of history here. You're saying what we're all thinking. Are
the people too afraid to say? Are? Like? Like, they
encouraged you, yeah, to be strong and to say what
you're thinking, which I really loved. I thought that was awesome.
Speaker 2 (06:20):
Yeah, good on you. I appreciate it. I was watching going, yeah,
get them back. That was honestly horrid what he said.
So before we get stuck into the business, I do
want to get a little bit of gossip from the show,
because I know every single person listening will want to hear.
So what's the highest high during the show and what
was the lowest low.
Speaker 3 (06:37):
I think the highest high one of them would have
to be the wedding day because it was just incredible,
the production, the lights, the cameras. I also really really
loved the dinner parties. I yeah, that was the best
thing ever, so much fun.
Speaker 1 (06:51):
So I have to ask you, what was the food like?
Speaker 3 (06:53):
The food was trashed, almost cold and stale. But are
you so hungry by then you don't really care. The
low those would have to be. Being away from home
for so long was still for times if it did
feel quite isolating. I was extremely lucky that we filmed
in Sydney, and I have a lot of my closest
friends lived there because I used to live in Sydney,
(07:14):
so I was able to find solace with them on
the weekends. I think it would have been harder for
other people. But and in the lowest lows as well,
would just be sharing a living space with someone that
you just kind of knew wasn't person. It wasn't really
going anywhere, and it just became quite grating on the
mental state after a while. Speaking obviously as well, it
(07:36):
was tough.
Speaker 1 (07:37):
Do you guys still speak?
Speaker 3 (07:39):
We do not speak at all. I think after his
self organized media press tour to essentially slam me after
the show, what but he just went on every podcast,
he could go on everything to essentially push a narrative
about me to get the heat of himself and Elie.
And in some regards I understand what he was doing.
(08:02):
He was trying to protect his relationship and protect Ellie
because I know that she was getting really heavily trolled.
Speaker 1 (08:08):
I forgot about that.
Speaker 3 (08:09):
Oh my gosh.
Speaker 2 (08:09):
Yeah, So you said you were away for quite a
long time. Did you put a lot of your work
on hold? Like what sacrifices did you make to go
on the show.
Speaker 3 (08:18):
So that was my biggest sacrifice. So I don't have
anyone that I employed full time. I am contractors that
work for me, and I set my business up deliberately
that way. So when I decided to go on the show,
I knew that I was going to have to give
my clients the option pause for three months and come back,
(08:38):
allow them to lead their contracts early, or reduce deliverables
for them and reduce their costs so deliverables that I
could manage whilst filming. I was promised that I would
be able to still run my business because I said
to them, I can't do this, And when they rang
me to tell me that I was that they found
a match. I wasn't excited, and they said, you know,
we don't get that reaction, and we normally get people
(08:59):
really stoke. I'm going to swing this. I built my
business up, it's doing the best it's ever done, and
I am just I would literally have to throw it
all away. And I'm like, no, no, no, you should be
out of manager, and so I did. I was able
to keep on some of my core clients, but I
just couldn't manage the workload and eventually it dropped off
to nothing. So h that was a really tough pill
(09:20):
for me to swallow because I'm used to working all
day and working on something that I can see and
grow and nurture and that excites me. We couldn't do that.
While we were filming. It was twenty four to seven
maths and that really got me down.
Speaker 1 (09:35):
Yeah.
Speaker 2 (09:36):
So, for those who don't know, you work INPR for
the food and beverage industry.
Speaker 3 (09:41):
What part of my service is that I'm always in
my client's venues. Yeah, I'm always there. I've got my
finger on the pulse. I know everyone by name. I
know the janet art to the bartender, to everyone, and
I really pride myself on that and I think that's
what people like about working with me as well. So
not being able to be in the venues was very hard. Also,
not being out of go to PR dinners and be
(10:02):
meeting with key media art you lose your spot. I
was what was going on, and it just wasn't really
fair to try and hold on to those clients. So yeah,
I had to get rid of everyone and it was tough.
Speaker 2 (10:15):
God, that must have been heartbreaking to see what you've
built kind of just turn into something so small. But
then you had the hope that after this you could
rebuild it.
Speaker 3 (10:25):
I was hope for and it's been interesting because I
thought that's what I would do. However, moving into this,
I hate to say it, but you know, I don't
know why. I hate to say I don't know why
it's got a bad connotation, but influencers such content create
a space. Yeah, the amount of money that I have
been able to own with such less effort and time
(10:47):
essentially is exponential. I worked really hard at the PR
and marketing side. It's a lot of hours. YEA. Even
though you've got your billable hours, never stick to it.
You always got you want to be the best you
can for your clients. Because all my clients I love,
we become friends, got good relationships and so and you
also want to do well for yourself. You want to
(11:08):
be successful. So the hours and hours that I put
in for that monthly retainer, and now I can make
that retainer with one single Instagram post while not put
the PR marketing into the bat. But however, what I've
made a conscious decision to do is ride this wave
while I can. Yeah, this math's fame is not it
(11:30):
doesn't have longevity for everyone, and I'm super aware of that,
So why not, you know, write and enjoy it while
I can. And I still have a couple of clients
that I work on and I'm still in that space.
So it's just at the moment it's an interesting juggle.
But I feel like once the hype of the show
dies down and they've started filming the next season, I'll
probably lean more back into the PR side.
Speaker 2 (11:52):
What were some of the opportunities that came to you, Like,
what are some of the biggest things that you've been Like,
I can't believe I was off with that.
Speaker 1 (11:57):
I can't believe I've worked with that brand.
Speaker 3 (12:00):
A huge global brand, reached out saying that they wanted
to work with me, and I was like, awesome, I'm excited.
So we had had a meeting and I were like,
oh my god, we want to work with you too,
we love you. And so we were offered this amazing
deal with them Shark Ninja. So it's got Ninja products.
It's like they're you know, like the air frids and
ice cream making machines, and then they've got like the
wood fight up and like all the homework so and
(12:21):
then they've got the beauty side of things. They've got
all their air wrap tools. We weren't sure what the
monetary value would be, and I remember Sarah called me
and was like, have you seen the emails? Like I
just saw it, but I have an opened it and
she was like, oh my god. And I opened it
and I went, oh, this is sick, Like I know
that this was the kind of money that is to
(12:42):
be made. And so we create content, but they're super
flexible with us. They're happy for us to have creative freedom.
Obviously you've got a brief and there's some key messaging,
but yeah, it's been an incredible brand to work with.
Speaker 2 (12:54):
So yeah, that would be so there's been this weird
kind of turn of not focusing on your the business,
but you've become the business yourself.
Speaker 1 (13:02):
So like Lauren Dunn is the business.
Speaker 3 (13:05):
Yeah, that's exactly right. So now I'm trying to figure
out So I've also got another it is a business.
I haven't pushed it so much like that. I've got
a page called so called and I love page. I
love it. Yeah, it's good. The name is so funny,
and the way the name came up was a great
story as well. So we I post like restaurant reviews
(13:26):
and recipes, and obviously I've monetized it in a way.
But now I'm trying to figure out how do I
streamline that page exactly with my brand, because I love
the brand. I love the name so Cooked, I love
the logo. It's funny, it's a double and tondre like.
I love it. But I'm trying to at the moment
figure out how to streamline it. So I'm working with
a brand strit just to try and figure that out.
(13:48):
I actually I just can't, for the life of me
see a way to kind of join the two. And
then obviously I've got LCD Consulting, which is my business,
So it's a lot to learn.
Speaker 1 (13:57):
Yeah, all three would work seamlessly to get that. I'm
thinking about it.
Speaker 2 (14:01):
Now, You've got a food and beverage PR and marketing agency.
You've got a food page where the engagement I'm just
going to say is unbelievable. I couldn't believe the engagement
on that page. And then you've got you as the
face of the three will work so well together.
Speaker 1 (14:13):
You just kind of need to figure out that plan.
Speaker 3 (14:15):
So would I post my food stuff on So Cooked
or keep posting on Lauren on my main page? Because
I think brands that reach out to me they want
the audiences that's on my Lauren one, but it fits
better on my So Cooked fund. So it's such a
strange I don't know how to do it.
Speaker 1 (14:31):
Yeah, you can do it on both.
Speaker 2 (14:33):
You just have to tailor the contents so that your
audience on your Lauren Dunn would enjoy it just as
much as you're So Cooked. So I think you'd have
to put more of you, more of your personality in
it for your Lauren Done followers, and then still have
the cooking fun aspect for your So cook and then
doing it as a collaboration post, then you can charge
them more because they're getting the best of both worlds.
Speaker 1 (14:53):
They're getting two pages.
Speaker 3 (14:54):
True, I need to start posting more consistently on my
sow Cooked one because I've been really focusing on my
main page. So I just got to just put that
effort in. There's a video on there Sarah and I
sharing a Rereki wrap and it's got like a million views.
At the comments like why does anyone want to watch this?
And I was like, you've watched it, You're watching it exactly.
Speaker 2 (15:24):
So with this new found I guess, like following that
you've come off mess with, surely you've thought about I've
got this whole new following. How can I use this
to get some businesses on board to my PR and
marketing agency.
Speaker 3 (15:38):
So I've been in the works of looking at developing
a product. So I think the way to best monetize
an audience like that is to come up with a product,
a product that has my name on it, something that
is representative of my personality what I like to do,
which is the food sided thing. I kind of consolidate
it in that way, excited and I I can market
(16:00):
it and I can do the PR for it. Then
I can promote it on the food side, that I
can vote it on my Lauren side.
Speaker 1 (16:05):
Bigger, You've got it.
Speaker 3 (16:07):
So I've got an idea and I've got someone that
is very keen to help me that's in the work
where I can add value in terms of the marketing
and PR space in the hospital industry. The value that
I can add is me being in their venue as
well and posting about it. So I've been getting a
lot of feedback recently about if I go somewhere in
(16:29):
Perth or Sydney, they're noticing their bookings are going through
the roof after you know I've posted that I'd been there.
So obviously I can monetize it in that way where
I can charge for a post things like that. So
I've just been at the moment thinking about how I
could create Taylor a package that involves me being in
the venue, posting about it and then adding a monthly PR.
(16:53):
So it would be like a monthly feature here or
there or whatever it may be. The clients that I
take on, I would have to really believe in their product,
or their service or their venue because I am really
really strict about only posting and promoting things that I
genuinely love. Obviously, with my business, before I would take
on clients, I might not necessarily love what they're selling,
(17:14):
but my job is to help them. If you start
to to take money from products or to promote things
that you don't believe in, you lose your authenticity and
your credibility and it's really selly, and then that doesn't
work for you, and it doesn't work for the person
paying you.
Speaker 2 (17:29):
Exactly. The startup phase is the best. Why don't we
talk about that quickly? Because there's so many people out
there who are like you, who have an idea, where
did you start, where do you think you'll get your
funding from?
Speaker 1 (17:39):
And who are you sourcing to help you?
Speaker 3 (17:42):
Such good questions. So I have I've had this idea
about doing a so cooked product for a really long time,
whether it was some kind of hot sauce or some
kind of spice or something like that. That kind of
feeds into my spicy personality. And especially now i've people
will been able to see what my personalities like on
the show. Yeah, and then the other part of it
(18:04):
is like the beverage space, So like alcohol, they really
played into me, like wanting a drink all the time
and needing a drink, and I feel like people really
related to that as well. I'm pinitely careful with that
kind of stuff, but there's such a good amount of
humor surrounding that, and so many good marketing strategies around that,
and I feel like I would be silly not to
kind of play into it. So I've been thinking about
(18:26):
that as well. But there's just so many things to
look at, and I've actually just started having all these
conversations recently, and I really had to chat to people
like yourself who have done it and get some insight
into what the best root is.
Speaker 2 (18:39):
Well, my story would be so different because I didn't
come into it with the intention of starting a business
like you've got the intention of starting a business. I
had the intention of having a hobby and to have
a creative outlet, and it was only after about a
year where I thought, hold up, there's something in this
and grew it slowly. Whereas I think you're coming at
(18:59):
it from different angle, which is super interesting. You're coming
in it with the idea to grow our business. You
know what you want to do, You've got people that
can help you. You've just got to figure out how
to get to that starting point.
Speaker 1 (19:09):
It's exciting.
Speaker 3 (19:11):
It is exciting, and I'm also very lucky that I've
got this platform. So I've got the audience, I've got
the core group of consumers. I'm essentially designing this product
around who my following is. Yeah, so it's such a
huge headstart, and it would be silly, not true.
Speaker 2 (19:28):
It's funny because I don't know if this is going
to be super controversial for me to say. But every
time I'm on TikTok and I see a massive influencer
post to product, I have this little bit inside of
me that goes, damn it, fuck them. You know, they've
got this built in audience that is already there. They're
not having to fight for it. And like, but then
there's this little switch in me that goes, god, it's
(19:48):
so smart, Like, you don't know how long this whole
influencing TikTok trend is going to go for. And if
you have the opportunity to build your own business off
what you've created originally, then why not do it? And
so same with you use it and use your audience
as well. If you've got three product ideas, bring your
audience along for the journey.
Speaker 1 (20:08):
Do a poll. What do you guys want to see?
What do you guys like? What flavors do you like?
Speaker 3 (20:11):
That's exactly what I was thinking of doing today is
being like, what would you guys buy from me? Give
the three options of what I was thinking, and see
what the response.
Speaker 2 (20:21):
Is like, yeah, and then build on it week on week. Okay,
this is the winner? What would you like out of this?
It would be real cool.
Speaker 3 (20:27):
Yeah, it's exciting. Yeah. I feel like bringing the audience
along for the journey is also really smart because then
they become invested and they're interested to see what the
end product's going to be.
Speaker 2 (20:37):
What's one of the things in this whole idea startup
phase that's kind of been a heckup? Like, Oh, I
haven't expected that. That's harder than enough thought. Is there
anything like that?
Speaker 3 (20:49):
Honestly at the moment, it's really just like in the
brainstorming phase, It's the one thing that I did think
about was like where do I store this rock? Who's
parking it for me? Who's sending it for me? Like?
Am I going to have time doing that stuff? Like
there's so many little tidbits that I just didn't even
think about.
Speaker 2 (21:05):
Yeah, or getting a warehouse space. We're going through that
at the moment. We're having to move offices. Right at
the start, you don't know how it's going to go.
Your house is basically your storage for your first few months.
Speaker 3 (21:17):
That would be me. I feel like I would have
to turn like the basement level of my parents' house
into a warehouse.
Speaker 2 (21:24):
I think every business out there has been through that phase.
It's just a right of passionate passage. So I want
to jump back to reality TV. What are some of
the challenges that have come from being in the public eye.
Do you think it has any negative sides to running
or starting a business?
Speaker 3 (21:39):
But I think one of the negative things about being
so public at the moment is everything you say and
do is so heavily scrutinized. Yah, we're really in the
think of that influencer culture or the apology culture, where
constantly making mistakes and having to apologize for it because
the internet keeps them account and it is really risky,
(22:02):
Like you could say something or do something that could
completely cancel you. And so your name is attached to
a business or a products or whatever, and you personally
mess up, that will affect your business exactly so that's
not like you've got these two separate entities like you
are the business, so you just got to really tread
lightly Like I received a huge amount of backlash recently
(22:25):
because I posted a photo wearing a Valenciaga jumper. And
I'm aware of the whole Valenciaga scandal. I actually complemented
on it when it all happened. However, I'm not going
to go and throw out my job. I haven't bought
anything in Valenciaga since, but I need to go and
throw out all my stuff because it's expensive and I work,
(22:46):
I don't know. I'm not going to do that. And
so when I wore this jumper and this post or
I got absolutely annihilated. And I understand why people are mad,
but it's just it's a fine line between defending your
self and then doubling down. So if you to navigate,
if you've attached your name.
Speaker 2 (23:03):
To a business, how do you think you're going to
deal with that and stay authentic to yourself while being
super conscious of what you're saying because you're then going
to be connected to something that's kind of bigger. You
do have a lot of opinions, and I agree with
most of them, but I can assure you there's hundreds
of people out there who also don't. How are you
going to be true to yourself through your opinions.
Speaker 3 (23:22):
What I've thought about in my pr brain is to
avoid anything super controversial. I don't comment on politics, what
do they say, You don't go. You don't fork out sex, money,
or religion or really of the dinner tables in terms
of anything super controversial, if people have really polarizing opinions,
I will try and stay away from. However, I also
believe that my opinionated personality and the way I speak
(23:45):
and my sense of humor is what people are drawn to.
So if they're drawn to that, that's why they're going
to be drawn into whatever I'm selling. And so I
still need to maintain that level of sarcasm and wit
and yeah, but try and be mindful of saying things
that could really deter a core unit of mind.
Speaker 1 (24:08):
Yeah, it sounds stressful.
Speaker 2 (24:10):
It sounds like you've got a seeking guess every word
that comes out of your mouth. Thank god, on Instagram
you do rewatch your reels and then you can post
them so you can change things. But you've just got
to be thinking of every aspect of who's watching, what
articles are going to repost this, It's just endless.
Speaker 3 (24:26):
I'm really really mindful. I think again, I'm lucky that
I've got a power and marketing background of what I
say being turned into headlines. I'm also quite strategic, so
I know if I say something specific, it will be
made into a headline.
Speaker 1 (24:39):
Give us a good headline.
Speaker 3 (24:40):
Headline, Yeah it's clip Fadi and it's scandalous, or however
you read the article and the articles. She's actually correct
based on what I've said. Yeah, I don't like a
lot of that headline that I read, but I know
that that it keeps you relevant essentially, and if you've
got to try and start a business, that's really key.
I really strongly believe in there's those such things press.
(25:01):
It's just how you navigate it and how you harness
it into something that you can monetize.
Speaker 2 (25:07):
I'm going to take you back there because you actually answered.
We have a segment at the end of the podcast
called Listeners Listeners Questions, and we had a question from
a listener. I'm going to get producer Pesy to read
it now, and you're going to laugh because you've just
answered it. But we can dig a little deeper into it.
So pecksy, what's the question.
Speaker 3 (25:22):
Yeah, So the Christian was, do you believe in the
saying that any publicity is good publicity? I do? Yeah,
I really do. Yeah, Okay, why I think? Okay, it
depends on what your job is. So if you're an
actor and you are not getting roles anymore because you
(25:43):
don't be messed up, that's obviously not good, right mm hmmm. However,
for me, it's your name stays on the top in
the sea of people's tongues. Yeah, as soon as it doesn't.
Brands aren't looking to you to work with you. You're
not on the forefront of people's mind or so. The
publicity creates engagement, and whether the engagement's good or bad
(26:04):
in terms of what the tone of the comments are,
it's still engagement and brands just want to be seen.
So in terms of that space is I don't think
any publicity is bad. However, obviously in other industries it
can be. But for me personally, people forget about what
is written about me the next day. It just keeps
(26:25):
that algorithm going. It keeps your name relevant, it keeps
people going and searching your name and going through Instagram page,
and in terms of working with brands and starting a
product that's what you really want. You just need that audience.
Speaker 1 (26:38):
Amazing. That answered the question perfectly.
Speaker 2 (26:40):
I'm going to leave you with one more question, which
we ask everybody who I bring onto board to boss.
Speaker 1 (26:47):
Are you proud of what you've achieved in your career
so far?
Speaker 3 (26:50):
I am proud of what I have achieved. Yes, I
think I could have gotten started earlier. I think I
dragged my feet. I was unsure about what I wanted
to do and didn't have the drive. But as soon
as I got a bit of momentum, it was addictive
and I was working hard. And yeah, I'm proud, and
(27:10):
I'm really lucky that I can take a break and
do what I'm doing now and then go back to it.
A lot of people don't get to do that, So
I think I'm lucky and I am very proud.
Speaker 2 (27:20):
I'm happy to hear that. I'm proud of you, and
I'm so excited to follow the journey.
Speaker 3 (27:25):
So exciting.
Speaker 2 (27:27):
So I just want to say thank you so much
for coming on. This has been such a good conversation.
I honestly think I could talk to you for hours.
I should have brought a gin along with me as well,
because I feel like we would go go down so
many avenues. Anyway, Jean, thank you, it's been so fun
and yeah we'll chat soon.
Speaker 3 (27:44):
Thank you so much for having me. Yay, well, that
was fun.
Speaker 1 (27:48):
That was so good. Thanks for listening.
Speaker 2 (27:52):
Bough to Boss is a ziit in podcast for iHeartRadio
with me Georgia Patton. This episode was produced by Tixi Copper,
engineered by Meg pud and Call It with production help
from Sam Harvey.
Speaker 1 (28:03):
If you liked it, hit subscribe to get notified whenever
we release a new episode.
Speaker 2 (28:08):
Listen every Tuesday on iHeartRadio or wherever you get your
podcasts and make your business idea a reality
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