August 26, 2024 • 34 mins
Make room! The savviest social media gal has entered the chat.
For Episode 6 of ‘Bored to Boss’ Georgia picks Briahna Barrett’s business brain. As the marketing guru at @savvysocialnz , Her Hustle podcast host and shareholder of ed&i, Bri gives insight on TikTok, building a brand and how she convinced her bosses to send her to Tomorrowland.
Bri’s infectious energy and bubbly personality is admirable, second only to what she has achieved in business. Freelancing for multiple high-profile brands, her one-woman band is driven by an unreal understanding of the social media world.
This chat will feel like a brunch date with your besties... so crank up the coffee machine, froth the milk and lock into this epic episode, as you get the downlow on all things TikTok advertising, algorithms, viral videos and brand growth.
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
From ZM and iHeartRadio. It's Broared to Boss. Real stories
of how to navigate starting your own business with me
Georgia Patton, Welcome to another episode of Board to Boss.
Today we have the lovely Brianna Barrett on the podcast Hello.
Bree is a marketing freelancer. Is that the term you
(00:23):
would use? Yes, we'll go with that, and works under
her company name Savvy Social. She brings with her a
diverse knowledge of marketing, a passion for social media, and
I would say an infectious energy that always ends up
rubbing off on me.
Speaker 2 (00:35):
I love it.
Speaker 1 (00:35):
Thank you, so welcome, Britt, Thank you for having me.
Speaker 3 (00:38):
I'm so excited and I'm so proud of you. This
is so up your alle Oh thank you love it.
Speaker 1 (00:42):
So how's your week been?
Speaker 2 (00:43):
Good week, really good week, busy week.
Speaker 3 (00:45):
As per freelancing, you're just doing a thousand things in
a week. Yeah, different client conversations, different meetings, working on
different marketing proposals, and then my side hustle with my
podcast too.
Speaker 1 (00:55):
So it's all go. Yeah, but it's so fun. I
can't wait to dive into it all. So to start off,
I'm going when the patch a little scenario to you,
and I want you to let me know how you
would answer it. Are you ready?
Speaker 2 (01:06):
I'm so ready.
Speaker 1 (01:07):
So we're both in the line at a coffee shop
and we don't know each other, and we form a
connection over our identical coffee order of a black coffee
with cream. Yes, And I ask you, what do you
do for work? How are you going to patch it
to me? What's the overview?
Speaker 3 (01:20):
This is so hard, It's so hard to explain, but
essentially I always go in with I am a marketing freelancer.
I specialize in social media management, and I also have
a podcast on the site called her Hustle and it's
a female and partment network.
Speaker 1 (01:32):
Nice I like it. That's a really like snappy overview.
Speaker 3 (01:35):
I've had to make it snappy because I could go
into so much more detail around different client accounts that
I run, who I work for, the shares I haven't
it and I but I kind of just like to
keep it simple and then get into those details later.
Speaker 1 (01:46):
So I'm going to give a little backstory as to
how brion I met. I kind of knew it over
social media, but we actually met, I'm pretty sure the
first time at a wedding and you had just quit
your full time job and we're kind of dolving into
the idea of going full time for yourself. So can
you give me an overview of the years prior to
that and how you got to the stage of deciding
to go out on your own totally.
Speaker 3 (02:08):
So I worked for Elio, who is a New Zealand entrepreneur.
She had a startup at the time when I was
working for her, which was Bamby boutique and celebration Box.
So I interned through her work what she was doing,
and in the early years, I actually had no idea
I wanted to work in the marketing space, in the
social media space. My job now and what I do
now wasn't really existent six years ago. It wasn't really
(02:30):
a thing like, oh, I'm a social media manager, I'm
a content creator. That wasn't really a kind of desirable
job because no one knew you could monetize social media
at that point. So I started interning for Air, and
as I watched her and her business journey and her
journey on social media, I knew pretty quick within the
first couple of weeks that's what.
Speaker 2 (02:47):
I wanted to do long term.
Speaker 3 (02:49):
So I worked for Air four four and a half years,
and she also had a few different startups in that time.
Speaker 2 (02:54):
So title here was one business.
Speaker 1 (02:56):
Yeah, big one.
Speaker 3 (02:57):
Yeah, that was crazy. So I worked for that business.
That was my first job out of UNI. I was
marketing manager at twenty two, straight.
Speaker 1 (03:04):
Out of UNI.
Speaker 2 (03:05):
Here's the title.
Speaker 3 (03:05):
I was the only employee, and so watching her grow
and scale that business to a multi million dollar business
in one year was insane.
Speaker 1 (03:12):
I remember watching that business grow on social media and
it just went from zero to one hundred within a year,
and it was incredible.
Speaker 2 (03:18):
Overnight, our biggest I found I bought it.
Speaker 1 (03:22):
Yeah, I was doing my job. It's setting up in
the cupboard. I haven't used it for a while, but
maybe I should break it out again.
Speaker 2 (03:27):
It should. It's coming back around that here.
Speaker 1 (03:29):
I've seen that.
Speaker 2 (03:30):
Yeah.
Speaker 3 (03:30):
So that was crazy to work for a business growing
and scaling so quick. And our biggest achievement on social
was overnight we gained seventy thousand followers from a giveaway
we did with someone from the show Too Hot to Handle.
Speaker 2 (03:42):
It was my gosh, Yeah.
Speaker 1 (03:43):
So that's that one of those giant giveaways where you
have your makeup and your like everything and it's just
laid out.
Speaker 2 (03:48):
Yes, and that was a thing back then.
Speaker 3 (03:50):
This was a huge twenty twenty one maybe and that yes,
zero to seventy thousand followers overnight.
Speaker 2 (03:56):
Insane.
Speaker 1 (03:56):
It just doesn't happen like that. It doesn't know it
does so much harder. So that was crazy journey.
Speaker 3 (04:00):
So throughout that time I got introduced to Idnor as well,
who owns it and my body. So I would do
my nine to five with EAR during the day and
then I would work for Igner during the night.
Speaker 2 (04:09):
So it was a lot.
Speaker 3 (04:10):
It was very busy, but ultimately during my time at
both companies, I just had a pull to work for myself,
manage my own time. And I really loved what I
was doing with EAR, which was the management side of stuff.
So we got to a point we had a team
of fourteen people, so I was managing a team that
size at twenty three.
Speaker 1 (04:27):
Yeah, that's crazy.
Speaker 3 (04:28):
It was hictic, and a lot of them were older
than me, and the dynamic of being young and trying
to be their friend and trying to manage them I
just really struggle with.
Speaker 1 (04:35):
I was in the same position actually, I was twenty
two managing physiotherapy clinics, and I think everybody was older
than me.
Speaker 3 (04:41):
And it's difficult, right because you naturally tried people please
when there's that older younger dynamic. But it's really bad.
I don't really enjoy that, and I don't recommend that
being a young manager because you kind of miss out
on the implementation side of things and doing what you're
there to do.
Speaker 2 (04:55):
It becomes about people management, not so much about your
job exactly.
Speaker 3 (04:59):
So coming back to your that for me was the
motivated to go self employed. I loved the company, I
loved working for Air, but I missed the implementation of marketing.
Speaker 2 (05:08):
I wasn't doing that anymore. So that's what drove me
at the start of twenty twenty three to guard on.
Speaker 1 (05:12):
My own crazy. I'm going to take it back to
something you mentioned before, You said you went to university?
Is it worth it?
Speaker 3 (05:19):
Look and as a debate I have basically weekly with people.
A lot of messages. I get a girl's asking they're like, eighteen,
do I go to UNI?
Speaker 2 (05:27):
Do I do a diploma? Do I get work experience?
Speaker 3 (05:30):
I think marketing is going down the route of it
can be self taught in a job or even online,
like the resources you can find even on TikTok, like
learning about that's marketing, right, social media management. Everything can
be learned on TikTok. I think having a degree gets
your foot in the door definitely. And in terms of
like hiring, if I'm looking at CBS, I do look
(05:50):
for some kind of study, do you in combination with
some kind of experience. If there was someone who had
experience and no study, but they had like a really
work portfolio, they could showcase examples of what they've done,
they can share the creative ideas, I'd hire them over
someone who has a degree. But ultimately I think now
it's going down the route of you can be self taught. Ye,
(06:11):
you can present a portfolio, you can learn through experience,
so it's not as necessary as it once was.
Speaker 1 (06:16):
The reason I asked this is because when I was
looking at hiring an intern, and when I was looking
at hiring an employee, when I was looking at the
cvs and the knowledge and the skills that these girls had,
none of the basics of marketing were on there. There
was no Clavio, no Shopify, none of these apps or
products that we literally use every single day were on there.
And so you've got these girls that know how to
(06:37):
do old school marketing, but anything that is actually relevant
to a business that needs marketing these days, they're not
getting taught.
Speaker 2 (06:43):
No, they're not. They're not.
Speaker 3 (06:44):
And university too, which I found quite interesting. So much
it was based off old school books, Like we had
textbooks from the nineties that had really great old school
marketing techniques. But because what we do now, you have
to be so nimble. It's always changed.
Speaker 1 (06:58):
Changes with week on weekday on day, and no curriculum can.
Speaker 2 (07:00):
Keep up with that.
Speaker 3 (07:01):
And also you're so right, like the stuff that we
do day and day out has to be taught through work.
They cannot teach that in a course or at UNI.
Speaker 1 (07:08):
Yeah. I want to touch on your interning and especially
because I have an intern at the moment, what would
you say to those who are thinking about interning? Is
it a way to go and how do you get
your foot in the door and then make sure you
can stay there?
Speaker 3 (07:21):
It is the best thing you can do for your
career in marketing. I look at interning in the way
where if you're intern for free, right, people think, okay,
working for free, that's not what I want to do.
But university you're paying to be there. You're paying to learn,
and it's not cheap like you look at your student loan,
it's tens and thousands of dollars. But if you're to
go into an organization somewhere where you want to be
working in the future, you offer your time for free.
(07:43):
But in exchange you're getting invaluable experience and it also
could lead to a job in the end. Like as
if your intern and she is doing amazing things on TikTok,
she's learning from you day and day out.
Speaker 2 (07:53):
If you ever haven't hired her now so you have
hide her. Yeah, amazing. See look at that. It was
so worth it, so worth it.
Speaker 3 (07:59):
So I definitely reck you mean, everyone does internships, especially
if it's a company you want to be in long term.
Start off at the bottom and work your way up.
Speaker 2 (08:06):
That's the way to go.
Speaker 1 (08:07):
I think a lot of people have in the head
that they get out of UNI and then they get
a job straight away, and they get the job they want,
no bad, but there's so much more to learn, and
I think interning is the way to do it because
you're going to deep dive straight into a business, especially
interning for a small business. You're not just going in
to be a marketer. You were going in to be
that person's right hand man, and you're going to get
a lot more than you bargained for, but probably in
(08:28):
the best way.
Speaker 3 (08:29):
Oh and that's exactly what happened with me with AIR.
I went into a company not knowing what to expect
at all, and having all the different companies that she had.
I got to learn e commerce, I got to learn events,
I got to learn marketing, I got to learn influences.
I learned so much within the first couple of months,
more than I ever learned from my degree.
Speaker 1 (08:45):
Yeah, and if I look at my intern, I hired
her to do TikTok and to pack orders, and by
I think it was month three, she'd helped me pull
off a pop up shop, a marketing event, a VIP
customer event. And that's something that you would just not
get if you were working in big corporate or for
like a bigger company.
Speaker 3 (09:02):
Yeah, even her CB now just from having those three
months with you, she is so desirable to hire because
she's had that real world experience.
Speaker 1 (09:09):
So I'm going to go over that first year of
going self employed. What was it like. What were some
of the biggest mistakes and stuff?
Speaker 3 (09:16):
Oh, so many mistakes, so many learnings. I don't think
people can prepare you for the self motivation you need
to have when you're self employed. Yeah, all of my
business owners or freelance friends. That's kind of the first
bit of feedback. I think you learn quickly is that
no one's there to help you. No one's here to
hold your hand. If you decide one day, I'm going
(09:37):
to sleep and I'm going to start work late, I'm
going to doom scroll on my phone.
Speaker 2 (09:40):
No one's going to tell you off.
Speaker 3 (09:41):
No one's like, hey, by the way, like you're kind
of having too much downtime. So I think I learned
very quickly self motivation. That was the first thing was
I need to wake up every single morning and have
a y and a purpose and a reason. And you
get that through work, right, Like you wake up in
the morning, you go to your nine to five, you've
got your work friendzy, you go out for coffee, Like
there's a drive behind that and someone else is paying you.
(10:02):
When you work for yourself, you have to have that
self drive and that self motivation.
Speaker 2 (10:06):
So I had to learn that it's hard, isn't it
so hard?
Speaker 1 (10:09):
Even this morning I slept until eight, and I was like,
what are you doing? You're going to make more work
for yourself.
Speaker 2 (10:13):
Right, and then you kind of be yourself up. It
is hard. It's a spiral.
Speaker 3 (10:17):
It is a spiral. It is a spiral. But that
was something I learned very quickly. And I think the
next thing to being self employed and you are a
massive You actually taught me this partially watching you, is
that relationships are everything, and your work and what people
think of you, the way you treat people, the way
you work with people.
Speaker 2 (10:34):
That and your reputation and the game is so important,
so important. So you think when you work for a.
Speaker 3 (10:39):
Company, your reputation is kind of based off a company's reputation.
It's not so much as you as an employee, it's
more so who is this company, what is their history,
what have they done in the past. But as a
business owner or a freelancer, you are your reputation. So
if you do something wrong, you treat someone badly, you
don't do it, you can say you're going to do
then that reflects so badly on you.
Speaker 1 (10:59):
In the future. And people talk exactly right.
Speaker 2 (11:02):
People love a talk, especially in New Zealand.
Speaker 1 (11:05):
With the last year and I guess the year coming.
How have things changed in terms of who you work for,
who you choose to work for, and kind of what
your day looks like. I'd love you to kind of
run through just a typical day as well.
Speaker 3 (11:17):
Totally so at the moment, the way my semi social
is structured is I've gone for larger clients on bigger retainers,
but less volume.
Speaker 2 (11:25):
So last year I had a lot of smaller clients.
I was working with more people.
Speaker 3 (11:28):
At one point, I think I had a living clients wow,
and that was a mix of consulting and implementation. But
this year I've only got about three or four. One
of the clients is a really big client. They're a
music client, and so it's one client. But for them,
I run twelve social accounts wow, across Facebook, Instagram, and TikTok.
Speaker 2 (11:45):
So it is hictic. A lot of my time is
taken up with that.
Speaker 1 (11:48):
That's wild. I can't even imagine. I think I have
five and that's still a lot of my job.
Speaker 2 (11:54):
That's still a lot.
Speaker 1 (11:55):
I know.
Speaker 3 (11:55):
It's like content is just so time consuming. When I
started to initially I was focused on way more services,
so I did like website maintenance, email, marketing, influencer marketing,
social media management, even paid advertisement. I was dabbling in that,
but now I've really pulled it back and I think
it's just based on the clients I have right now.
So social media management is the main thing I offer.
(12:17):
I still do email marketing, I still do a little
bit of website stuff here and there, but mostly what
I do is social media management and organic strategy.
Speaker 1 (12:25):
Amazing. That's a pretty hectic job.
Speaker 2 (12:27):
It is. It's crazy.
Speaker 3 (12:27):
So day today it would be spending my time between
those couple of clients I have. I work two days
a week in the office of IT and I, which
is really fun. So I am head of marketing for
that business.
Speaker 1 (12:37):
What do you do there? Like with as head of marketing,
what's part of your strategy?
Speaker 3 (12:41):
Strategy, strategy, lots of planning, lots of strategy. All of
our new product campaigns, so we're basically launching a new
product every quarter. At the moment, Wow, from concept to creation.
I help in there with the packaging, design, with the
product ingredients, that side of things as well.
Speaker 1 (12:55):
It sounds fun.
Speaker 3 (12:56):
It is really fun, and it's like at the start,
we're like, what is the hero ingredient? How can we
market that, so we really work our way that way.
And then also community building is massive and you'll know
this through your business you're really.
Speaker 2 (13:07):
Grated at too.
Speaker 3 (13:08):
Like engaging your community talking to them on stories, that
is everything, right. It's like a warm customer. Someone there
loves your brand, they're already halfway sold. You just need
to nurture that relationship. So community strategy is a huge
part of what I do for you and I as well.
Speaker 1 (13:22):
That's so cool. And then your bigger client, your music client,
would have been some of the biggest highlights you have
in the career. So farther because I know you're going
to say one and I want to hear all about it.
Speaker 3 (13:30):
Okay, it has been a crazy six civil wages. Basically,
I grew the kiktok from three hundred followers to one
hundred thousand followers.
Speaker 2 (13:42):
In four days.
Speaker 3 (13:43):
Wild Watch is insane. It was probably the biggest career
highlight that I've had.
Speaker 1 (13:47):
I was so addicted to watching this this journey over
the four days as well. I remember going back and
and checking out, and that's exactly what you wanted from me.
I fell straight into the trap good, and so did
one hundred thousand other people.
Speaker 3 (13:57):
It was insane and I genuinely not think it was doable.
So when I did the pitch anyone who hasn't seen
the video, essentially I was standing up in front of
my bosses asking them to see me to Tomorrowland and
here are four reasons why. And they actually came up
with the follower target. I did not suggest that at all.
Speaker 2 (14:14):
Do you suggested higher? Probably if I was talking from.
Speaker 3 (14:18):
Like a strategic point of view, I would have seen
like half familiar, like thrown something out there. But when
I said to them, like, is the any chance if
we do a video, say, like you really like what
I do, what I present, that you'd see me to Tomorrowland?
And they were like probably not, Like that's a big investment,
right for a business. I'd only been working for them
for like four or five months at this point, so
not like a long time. And so when they threw
(14:38):
that number out, I think they thought they'd stitched me
up completely. But knowing TikTok and knowing how quick a
video can go off, I kind of had this feeling
deeped out like this could work. I could do this.
Speaker 2 (14:50):
Yeah.
Speaker 3 (14:50):
So over the four days it grew dramatically in those
last two days. I think at one point after the
two days, it was like thirty thousand, and then all
of a sudden, it was like ninety thousand.
Speaker 2 (15:00):
That journey has been incredible.
Speaker 1 (15:01):
And you've got so many sponsorships when you go over
there as well.
Speaker 2 (15:04):
It's crazy.
Speaker 3 (15:04):
So the whole eventure sponsored by Red Bull, and this
was really cool to see, like brands come on board
after seeing the initial video.
Speaker 2 (15:10):
So Red Bull are they're sending me on.
Speaker 3 (15:12):
It's called forty eight Hours and Tomorrowland, so it's you
can't pay for it. This is not an experience you
can buy. You can only be invited. And they curate
the entire experience to me, like they've asked me, like
one of my hobbies, what's your favorite drink, what's your
favorite food? Like everything is like curated to the person
answer give it to me. I said champagne. Everybody, I
said champagne, please, and then I send them into self care,
(15:35):
so like I'm hoping they do like slippers like a row.
And then they asked me my music genre and like
my client is predominant drum and based, so I was like,
drum based of course, so we'll see when.
Speaker 2 (15:45):
We get there.
Speaker 1 (15:45):
Do they want a plus one.
Speaker 2 (15:47):
Right, imagine that I actually need some help me content.
Speaker 1 (15:50):
With filming content.
Speaker 2 (15:51):
I actually could put you forward a Georgia's experienced in this.
Speaker 1 (15:54):
She loves travel and she's great with a gimbal.
Speaker 2 (15:57):
You are. You are bloody brilliant with a gimbal. I
love it.
Speaker 1 (15:59):
So Now that you've kind of settled into this new routine,
what are the highs and what are the lows of
being self employees?
Speaker 2 (16:06):
Great question.
Speaker 3 (16:07):
I think the lows remain the same around having to
be self motivated, and I do miss the corporate environment
and the office environment where you have that conversation that chada,
you can bounce ideas off each other. It is really
hard to be creative by yourself.
Speaker 1 (16:21):
You end up craving it, don't you bounce back of
conversation and ideas, and you don't get challenged enough. I
feel when you don't have somebody saying that's a shit
idea straight.
Speaker 3 (16:30):
Exactly exactly, and you start without your ideas, like there
could be a creative ideal, like a creative campaign that
I love in my brain, but no one's there to
be like yes or no. So with the music client,
I miss that with it and I it's really great.
I go in the office with her two days a week,
and so I can have those conversations, we can have
that banter, we can bounce those ideas.
Speaker 2 (16:50):
So it is kind of nice to have a bit
of both.
Speaker 3 (16:52):
But I do think on the other side of that,
the highs are managing my own time, deciding what I
do my clients like that's out of things is so
empowering and so fun, and so it definitely comes with
the highs and lows.
Speaker 2 (17:05):
But I just love it so much.
Speaker 1 (17:06):
Oh same, same fault.
Speaker 2 (17:09):
Could you ever go back?
Speaker 1 (17:11):
I mean, sometimes when the days are really hard, I
just want to throw on the towel and I'm like,
screut I'll go over a nine to five, and then
I think, imagine somebody trying to boss me around for
the day. I don't think they would want me working
there because I'd probably be a little brat and say,
what do you think you are trying to boss me around?
But then it is really hard when you start managing
people and you are the one starting to pay people
(17:32):
with the pressure is.
Speaker 3 (17:34):
I can imagine, and you're the person now in your
business where people come to you with questions and sometimes
you don't even know yourself and they're like, hey, what
should I do today? Or what do you think of this?
And you're like, oh my god, I'm responsible for another human.
Speaker 1 (17:44):
It's actually crazy. It's a lot of pressure. Yeah, So
we touched on this before, and I think networking is
really important and it is probably my number one recommendation
to anybody who wants to start a business. It's not
get ready for the failures or have a lot of
money or anything like that. It is get networking. How
have you found it? What do you do to network?
What are your tips for people?
Speaker 2 (18:05):
Great question. I think social media is the best way
to network.
Speaker 3 (18:08):
Initially, Like if you are time poor and you don't
want to put yourself out there and go to events yet,
social media is a great way to follow people who
you feel like align with your business direction, people who
you think have the context that you want like, reach
out to them, message them, follow them. I think that's
a great initial touch point. And even asking people for coffee,
like we are very scared to do that. I feel
like I do it too much to be sure.
Speaker 2 (18:30):
That's so good.
Speaker 3 (18:30):
That's what's so great about you is that you're not
afraid to ask someone for coffee, Like, what's the worst
thing that's gonna happen.
Speaker 2 (18:35):
They're going to say that it's.
Speaker 1 (18:36):
Utually beneficial always. Everyone has so much to share. And
if I can give you one or two tips and
you give me three or four perfect exactly.
Speaker 3 (18:42):
Right, yeah, exactly, that would be my first tip is
just start on social follow people in the industry that
you feel like align with what you want to learn,
where you want to go, and like you say, it's
always mutually beneficial. We have our own thoughts, how ideas
of what we do to us is common sense. But
to someone else, going for coffee with them picking their
brain and then you pick their brain, they're going to
learn from you as well. It's not just a one
way thing, So definitely start off that way.
Speaker 1 (19:04):
What I've found is really good about going to these
networks is I go through the list of attendees and
I see who was going, and then I target that person.
And I'm not going to say who, but there's been
a few occasions where I've really been benefited from looking
at these people and I've ended up getting into big
stores or like retailers or getting people to hire. And
(19:24):
that's kind of how you can utilize it to you
to your benefit.
Speaker 2 (19:27):
That's genius.
Speaker 3 (19:28):
Let's say she's so smart, thanks going through the list
while you're so organized.
Speaker 2 (19:31):
I love it.
Speaker 1 (19:33):
We're going to move on because I want to absolutely
pick your brain about TikTok marketing. Yes, so we're going
to delve into that. First off, what are your top
three tips for creating business tiktoks that are engaging?
Speaker 3 (19:45):
Oh my goodness, this is such a good question. So
I think TikTok is seeing a big shift now. When
the platform first came out, it was all about trending
audios doing dancers three to six second videos. But that
is a really bad way to showcase your personality, right,
There's still a need for it, definitely in terms of
like trending audio is being pushed out and looking the
(20:05):
way the algorithm works. But I think personality is everything.
Face to camera is so needed. If you are a
business or a founder and you're not showing up on
your TikTok account, you are doing yourself a disservice. But
so many business takes are scared it does. And I'm
sure if we were to both look back at our
first talk.
Speaker 1 (20:22):
Oh no, don't, don't even I hope hopefully have deleted that.
Speaker 3 (20:26):
Will you serve this here? George's first run? My one
would be shocking.
Speaker 1 (20:30):
I don't even know where it would be. I'm pretty
sure I went through and deleted a whole heap of
Instagram videos when we rebranded or did our little brand update.
But my first TikTok, I don't. I don't even want
to look at it.
Speaker 2 (20:40):
Yeah.
Speaker 3 (20:41):
And that's the thing, though, is if you start in
your cringing, it's a good thing. If you start and
you're happy with it, you've started too late, like you
need to.
Speaker 2 (20:47):
Just do it. Get it up.
Speaker 3 (20:48):
Personality is everything, like our personalities as business owners, founders, freelancers,
we are our point of difference. And if you're showing
up and putting a face to your business, you then
get that personal time to the viewer. It's not just hey,
I'm here to sell sunglasses. Here's an influencer wearing them.
Take them behind the scenes the design process. They need
time to buy into your brand and showing your personality
(21:11):
is the best way you can do that.
Speaker 1 (21:12):
Build trust through transparency one.
Speaker 3 (21:14):
Hundred percent and go one of the days where we
have one brand message that we want to show to
the entire community. That's what we stick with. That's our manto,
that's what we follow gone of those days. Show every
show everything, and don't be afraid to show the failures either,
because that's where people can see the growth.
Speaker 2 (21:30):
People love to root for you.
Speaker 3 (21:31):
And so if you show something that's like a failure
in your eyes, or something that hasn't gone the way
that you want it to, that's actually a really great
piece of content to get people to buy into that.
Speaker 1 (21:39):
Hero journey totally. So when people want to start talking
in front of the camera but they feel it's too
cringe or they're afraid of judgment, what are you going
to say to them?
Speaker 3 (21:47):
Just plan it out, write it down, practice beforehand. I
don't practice anymore everything else. I just go out with it,
just say it. But I get sometimes you can put
a camera in your face and you just find it.
So just plan it out, think about what you want
to want to say. And it doesn't need to be
too long, it doesn't need to be too like in depth.
It can literally be a real good hook. So think
of a really nice way to tie people into what
(22:09):
you want to say. So how can we hook them in?
Is it a question saying the word you and then
from their thirty or forty five seconds talking about what
you do, your business, a failure, a learning that's a
really great way to start.
Speaker 1 (22:20):
And to the people who are scared of judgment.
Speaker 2 (22:22):
Let it go, babe four you've got to let it go.
Speaker 1 (22:26):
One of my best friends has just started making tiktoks
and she was like, I'm so scared people are going
to judge me. And I'm like, who kids, If they're
judging you, they shouldn't be in your life.
Speaker 2 (22:34):
No, absolutely not, absolutely not. And I think we judge
ourselves the most.
Speaker 3 (22:38):
Like just coming back to the fact, you need to
remember you criticize yourself the most out of everyone. I
have never watched a video of someone talking to camera
going oh my god, that's terrible.
Speaker 2 (22:47):
What are they doing? I go, hell, yeah, go girl post.
Speaker 1 (22:50):
More, Whereas I think there probably are some people out
there or who are kind of cringing and going you're
putting themselves out there way too much years. But you
know what, why aren't you doing it? You're missing out
on an opportunity.
Speaker 3 (22:59):
And that ties back two in this country to Tall Poppy, right,
is this whole thing of when someone tries to stand
out and do something different. As kiwis, we love to
tear them down. And so getting good groups around you
and getting good like you say you network with this
rutiful female group, that's amazing. They'll comment, they'll support, they'll like,
they'll share. Finding light minded women to support you on
that journey is a great way to start too, because
(23:20):
so they're all commenting and hyping you up. That's gonna
make you feel so much better about it.
Speaker 1 (23:24):
Okay, So for those who are lacking in TikTok content ideas,
what do you do to find inspiration or to find
those ideas?
Speaker 2 (23:31):
I just scroll.
Speaker 3 (23:32):
Honestly, I spend probably this is quite terrible, but thirty
minutes to an hour a day scrolling on TikTok, not
for the purpose of being entertained personally, but for the
purpose of learning what content is doing well right now,
just do what I call a mindful scroll.
Speaker 2 (23:46):
So go on with an intention.
Speaker 3 (23:48):
So I'm going on to TikTok to find three to
five content ideas to film this week. Find content that
you like that stops your scroll. So, say there's like
a hook, right it. Say it's a hook about a
different business. It could be like a hospitality business or
a food business. I will look at that hook and think,
how can I tailor that to my client? Because I
stopped and I watched that piece of content. How can
I make that work for my client account?
Speaker 1 (24:09):
Is there any other marketing tips that you want to
share with people right now? That is kind of new
to twenty twenty four?
Speaker 2 (24:15):
Do you know what I think? It's the rise of
employee content.
Speaker 1 (24:18):
I love it. Yeah, that's what I would say.
Speaker 2 (24:19):
Yeah.
Speaker 3 (24:19):
So, if you're a business and you have, like say
a cafe, don't share content about your food. Have fun,
showcase what you guys do, showcase the cool drink order,
showcase the personalities of your staff. Gone of the days,
like I said before, of just here's our brand message,
here's our product, here's what we're trying to push.
Speaker 2 (24:36):
Get your employees involved.
Speaker 3 (24:37):
There is a big shift you might have seen through
like jazz Hand and Riley Hempson's brand, where the employees
are creating the content. It has nothing to do with
the clothing.
Speaker 1 (24:46):
How reach they have. They've come up in these conversations
a couple of times just because of the impact they've
made on even the business. In New Zealand and Australia.
Speaker 2 (24:53):
It's next level.
Speaker 3 (24:54):
And not once have I seen Jess's girls go on
and go here's our brand new hoops. Not once, not once.
They get hundreds of thousands of views and followers, and
they're just sharing their lunch order, sharing the coffee order,
talking about fun things they've done in their life.
Speaker 1 (25:07):
Like.
Speaker 3 (25:07):
It's such a shift content wise, and I think it's
really hard for brands to get on board with the
fact that social isn't about ROI anymore. It used to
be about to sale, What can we post, what influencer
can we work with to make us money. It's not
about that anymore. It's about reach and top of funnel,
brand awareness, exactly having fun. The marketing funnel is just
completely gone now gen Z have ripped that apart. There
(25:28):
is no marketing funnel anymore the way it used to be.
Now it's just all about brand awness, genuinely, And it's
hard right as a business only you're like, what's the
journey they're going on?
Speaker 2 (25:38):
Where are they coming from? Let it go?
Speaker 1 (25:40):
But once you nail it and you see that you've
got that brand awareness through TikTok and you've got that
wide reach, then you can start implementing your retargeting, and
that's when the strategy comes in. But being fun and
entertaining and making sure you hit those pillars of what
you want to achieve on your socials, it's so important.
And another thing is not worrying about the metrics on
TikTok look like a small number. But if you've had
(26:01):
fifty views, man, you've just had fifty people right meet
your business.
Speaker 3 (26:05):
I agree with that so much, and I always say
that to clients as let go of the views. Let
go of the views, even with the trademark stuff, Like
I was lucky that video got two point two million
views something crazy, But I posted so many videos before that,
It's like five months.
Speaker 2 (26:18):
I was working on that account for five months before
anything which takes the one video, it just takes.
Speaker 3 (26:22):
One video, and when you have one video go off,
you'll notice all the other videos around it start to
grow with it. So don't be put off by the numbers.
I think if you are doing consistent content and good content,
you're going to grow. It's not a matter of if.
It's a matter of when. If you're showing up on
their feeds a couple of times a week, if they're
not following or engaging yet they will at some point.
Speaker 1 (26:42):
Amazing And a little tip for people, what are the
apps that you edit.
Speaker 2 (26:45):
On I use cap cut and splice now cap cuts
disktop versions.
Speaker 1 (26:49):
I just know you could do it on disktop.
Speaker 2 (26:50):
Yeah, that's game change.
Speaker 3 (26:51):
So even for you like film your content on your iPhone,
send it to yourself and then you can edit it
on the disktop full thing.
Speaker 2 (26:58):
So yeah, do that and when you're on your treadmill,
you can eat it on your computer.
Speaker 1 (27:01):
Yeah. For those who don't know, I have a little
treadmill under my standing desk, and so does Breathe Iconic.
I was influenced and now I think I've probably influenced
another twenty people to buy it. The amount of messages
I get to buy that treadmill is unbelievd.
Speaker 2 (27:13):
We should be on commission for that.
Speaker 1 (27:14):
I should, Oh totally, we should be on commission. I
even tagged Torpedo seven once, and you should be paying
me because I have made so many sales for you.
Speaker 2 (27:21):
It's crazy. Yeah. All the South of Plock girlies like
I want that.
Speaker 1 (27:28):
So going back to her hustle, which is your kind
of new I would say, like side venture, can you
give us an overview of what it is and we
want that to.
Speaker 3 (27:36):
Go absolutely so. Currently her Hustle as a female empowerment podcast,
I talk about every single topic we go through in
our twenties. So I haven't niched out on this because
I feel like I don't stay in one lane of
my life. I wear so many different hats every single day.
During the day, I could be in board meetings with clients,
I'm running around doing my job, my marketing stuff, and
(27:56):
then at night I'm out with the girls, having cocktails, partying,
go on dates with guys. I do so many things
in my day to day that I wanted a podcast
that reflected that.
Speaker 1 (28:05):
So relatable, right.
Speaker 3 (28:07):
That's the whole thing with us is that I just
want to have people on board and understand that you don't.
Speaker 2 (28:12):
Have to have everything in your life figured out.
Speaker 3 (28:13):
It's very easy with social media these days to showcase
the highlights, reel and with my life, drive a nice car,
have a business, have shares, all this sort of stuff,
Like I have a really great life on paper, but
it is chaotic.
Speaker 2 (28:24):
My brain is all over the place.
Speaker 3 (28:26):
I cry probably once a week, Like I just don't
have clash it sorted, although it might look like I do.
So I felt like in New Zealand there was a
real need for a community, a network of women who
have all kind of backgrounds. They could be a nurse,
they could be a teacher, they could also be on
the side, singlers, anything like trying to figure out and
navigate the dating realm. Like, there's just so many things
we do as women in our twenties. So I started
(28:48):
Her Hustle to reflect that and reflect my life journey.
And then my goals are to create in person networking events,
long lunches, empowerment groups. I really want this to be
and in person thing at the end of the day.
Right now, it's just online content, podcast, social media. But
I crave connection, I crave human interaction, and I think
a lot of us post COVID are heading towards that way.
(29:10):
Her Hustle probably is going to cost me twenty thirty
grand before I actually monetize it, but it's a long
term goal. It's a long term thing. In my previous role,
I ran a company called Girls in Business. I know
you've been to a few of the events and so
I've actually never seen the city one before. But I
tried to buy that business when I left, so I
reig and I gave an offer and it probably I
(29:31):
have a lot of money. I was like, twenty four. Yeah,
I gave my best off that I could. I wanted
that business, and of course from a business point of view,
the OFFWA didn't align with the company, so that didn't
go through. But ever since then, when I left, I
thought I had so much fun doing that. That is
my passion as bringing women together and educating them and
upskilling them. And so now finally a year and a
(29:51):
bit down the road, I can hopefully do that for
her hustle.
Speaker 1 (29:55):
There is such a need for it and there's such
a place for it. What is your thoughts on the
ti of work life balance?
Speaker 2 (30:03):
What does that mean? What does it mean? What does
it mean?
Speaker 3 (30:05):
I have had the worst work life balance in my life.
I haven't intentionally not had work life balance, But I
think when you're passionate about your work, the lines between
a passion something you enjoy, a hobby and work get
blurred totally. And I think when you're working for yourself
it brings a new level of motivation. I do, though,
reflect back on my time working for other people and
(30:27):
the energy and the amount of time I put into
their businesses in the weekends after work and help grow
my career and help grow my knowledge. But I did
miss out on a lot of social time with my friends.
I haven't done my oe, I haven't bag packed, I
haven't traveled, never been to Europe or anything like that.
I've put a lot of social stuff on hold for
my career and that's tough. But this is my passion.
(30:50):
I love marketing. I love doing my podcast. I love
chats like this, Like this is what I enjoy doing.
Speaker 2 (30:56):
It fills my car.
Speaker 1 (30:56):
Idea are fun, it is.
Speaker 2 (30:58):
Yeah.
Speaker 3 (30:58):
So like for work life balance, it's like I don't
really have that because work is fun for me. Yeah
with it, and I because I have shares in the company,
I do have a driver and a motivator to get
that business cranking so we can sell it one day.
So there's always like every business owner I speak to,
they have a figure in the head of one day
what they would sell.
Speaker 1 (31:15):
I don't have a figure in my head.
Speaker 3 (31:17):
George, really, yeah, would you sell? Like if someone came
to you with something crazy, which.
Speaker 1 (31:21):
I don't know. I think about this a lot right now.
I'm not in it for the money. I'm in it
for the lifestyle. But I feel like that one day
things will change. And if someone did come to me
with a figure, I would probably be a little bit like, Okay, maybe,
but I don't know what that I don't know what
that figure would be. It I think right now, I
just love the journey of growing it. Yeah, and I
(31:43):
think not having that, I would be bored out of
my brains. I don't think I would know what to
do with myself.
Speaker 2 (31:48):
No, you'd have to do something new and yeah, another business.
Speaker 1 (31:51):
Yeah, and I would just start from the beginning and
probably start something new. I have a billion ideas of
what I want to start, yeah, and I always have
to put them on hold because I'm like done stuff
too busy.
Speaker 2 (32:00):
Good.
Speaker 3 (32:01):
I'm glad you do that, because that was another lesson.
Going back to your first question, I took on way
too much stuff. You just want to say yes to everything.
Speaker 2 (32:07):
But I think as you move.
Speaker 3 (32:08):
On in business and as you learn, you can't say
yust to everything because you're doing too much and you're
not doing anything good. So pulling that back, being able
to say no is huge learning.
Speaker 1 (32:17):
Okay, I've got one more question for you. I think
I already know the answer. To this as well. Are
you proud of what you've achieved?
Speaker 2 (32:24):
Yes, I am.
Speaker 3 (32:25):
There was because as Kiwi's I think you don't want
to brag or like share about your life because we're
told to be humble all the time. What I've done
is a freelancer, especially in the past year, Like I
go up against big agencies when I'm pitching to clients
like it's just me. And to look at even the
music client, I got like, yeah, that was huge when
I signed that on Like at the time, I was
(32:47):
just like could not believe it. It was massive, such
a big client, so many big shows, such a win, right,
So I'm so proud of that, and then looking at
the podcast to like amazing, So I am.
Speaker 2 (32:55):
I am proud for sure.
Speaker 1 (32:56):
What's gonna be coming Febrie other than your her housele networking?
What's your ideas for where you're going to take your business?
Speaker 2 (33:02):
I love it.
Speaker 3 (33:03):
So my mindset right now is for the next twelve months,
I'm really focused on other people's companies, like my music clients.
We've got Fisher coming, We've got so many big festivals
over summer like that for me is so fun.
Speaker 2 (33:15):
Again, that is a passion. I'm helping them ground social.
Speaker 3 (33:18):
I'm getting to go to all these amazing shows, so
I'm focused on that, stay with them for the next
twelve months looking at it, and I because I have
shares in the company, it is good reason for me
to stay at a.
Speaker 2 (33:29):
Hustle and grow and work on that.
Speaker 3 (33:30):
So my next twelve months is focused on my clients,
and I think from mid next year I will start
to focus more on her hustle, making that like a
main form of income for me, and also looking at
doing an eCOM business for myself. Oh my gosh, I
do have an idea, and so with my twin sister,
we know what we want to do, like the brand story,
(33:51):
the brand message, but we don't actually have a product yet.
We have like the entire branding, the name. I've even
got the logo and stuff done. Fun, I don't have
a product.
Speaker 1 (33:59):
Ah Okay, Well, I can't wait to see what you achieve.
So thank you for spending some time in coming and sharing.
This has been a really fun podcast and I have
learned so much, so I'm sure the listeners have learnt
a lot. I'm so proud of you for going on
your own. That is a massive step and Hopefully there's
some people out there who are inspired to take a
little leak out of your buff and go out on
their owners.
Speaker 2 (34:18):
But do you, guys, what's the worst thing that could happen?
Speaker 3 (34:20):
Genuinely, just go back to a job exactly. I love it,
Thanks Georgia if it's so much fun and I'm so
proud of you.
Speaker 2 (34:26):
This is effort.
Speaker 1 (34:27):
Thank you, thanks for listening. Bord Debos is a z
M podcast for iHeartRadio with me Georgia Patton. This episode
was produced by Pixie Copperrell, engineered by me cud and
call It with production help from Sam Harvey. If you
liked it, hit subscribe to get notified whenever we release
a new episode. Listen every Tuesday on iHeartRadio or wherever
(34:49):
you get your podcasts and make your business idea a
reality
From ZM and iHeartRadio. It's Broared to Boss. Real stories
of how to navigate starting your own business with me
Georgia Patton, Welcome to another episode of Board to Boss.
Today we have the lovely Brianna Barrett on the podcast Hello.
Bree is a marketing freelancer. Is that the term you
(00:23):
would use? Yes, we'll go with that, and works under
her company name Savvy Social. She brings with her a
diverse knowledge of marketing, a passion for social media, and
I would say an infectious energy that always ends up
rubbing off on me.
Speaker 2 (00:35):
I love it.
Speaker 1 (00:35):
Thank you, so welcome, Britt, Thank you for having me.
Speaker 3 (00:38):
I'm so excited and I'm so proud of you. This
is so up your alle Oh thank you love it.
Speaker 1 (00:42):
So how's your week been?
Speaker 2 (00:43):
Good week, really good week, busy week.
Speaker 3 (00:45):
As per freelancing, you're just doing a thousand things in
a week. Yeah, different client conversations, different meetings, working on
different marketing proposals, and then my side hustle with my
podcast too.
Speaker 1 (00:55):
So it's all go. Yeah, but it's so fun. I
can't wait to dive into it all. So to start off,
I'm going when the patch a little scenario to you,
and I want you to let me know how you
would answer it. Are you ready?
Speaker 2 (01:06):
I'm so ready.
Speaker 1 (01:07):
So we're both in the line at a coffee shop
and we don't know each other, and we form a
connection over our identical coffee order of a black coffee
with cream. Yes, And I ask you, what do you
do for work? How are you going to patch it
to me? What's the overview?
Speaker 3 (01:20):
This is so hard, It's so hard to explain, but
essentially I always go in with I am a marketing freelancer.
I specialize in social media management, and I also have
a podcast on the site called her Hustle and it's
a female and partment network.
Speaker 1 (01:32):
Nice I like it. That's a really like snappy overview.
Speaker 3 (01:35):
I've had to make it snappy because I could go
into so much more detail around different client accounts that
I run, who I work for, the shares I haven't
it and I but I kind of just like to
keep it simple and then get into those details later.
Speaker 1 (01:46):
So I'm going to give a little backstory as to
how brion I met. I kind of knew it over
social media, but we actually met, I'm pretty sure the
first time at a wedding and you had just quit
your full time job and we're kind of dolving into
the idea of going full time for yourself. So can
you give me an overview of the years prior to
that and how you got to the stage of deciding
to go out on your own totally.
Speaker 3 (02:08):
So I worked for Elio, who is a New Zealand entrepreneur.
She had a startup at the time when I was
working for her, which was Bamby boutique and celebration Box.
So I interned through her work what she was doing,
and in the early years, I actually had no idea
I wanted to work in the marketing space, in the
social media space. My job now and what I do
now wasn't really existent six years ago. It wasn't really
(02:30):
a thing like, oh, I'm a social media manager, I'm
a content creator. That wasn't really a kind of desirable
job because no one knew you could monetize social media
at that point. So I started interning for Air, and
as I watched her and her business journey and her
journey on social media, I knew pretty quick within the
first couple of weeks that's what.
Speaker 2 (02:47):
I wanted to do long term.
Speaker 3 (02:49):
So I worked for Air four four and a half years,
and she also had a few different startups in that time.
Speaker 2 (02:54):
So title here was one business.
Speaker 1 (02:56):
Yeah, big one.
Speaker 3 (02:57):
Yeah, that was crazy. So I worked for that business.
That was my first job out of UNI. I was
marketing manager at twenty two, straight.
Speaker 1 (03:04):
Out of UNI.
Speaker 2 (03:05):
Here's the title.
Speaker 3 (03:05):
I was the only employee, and so watching her grow
and scale that business to a multi million dollar business
in one year was insane.
Speaker 1 (03:12):
I remember watching that business grow on social media and
it just went from zero to one hundred within a year,
and it was incredible.
Speaker 2 (03:18):
Overnight, our biggest I found I bought it.
Speaker 1 (03:22):
Yeah, I was doing my job. It's setting up in
the cupboard. I haven't used it for a while, but
maybe I should break it out again.
Speaker 2 (03:27):
It should. It's coming back around that here.
Speaker 1 (03:29):
I've seen that.
Speaker 2 (03:30):
Yeah.
Speaker 3 (03:30):
So that was crazy to work for a business growing
and scaling so quick. And our biggest achievement on social
was overnight we gained seventy thousand followers from a giveaway
we did with someone from the show Too Hot to Handle.
Speaker 2 (03:42):
It was my gosh, Yeah.
Speaker 1 (03:43):
So that's that one of those giant giveaways where you
have your makeup and your like everything and it's just
laid out.
Speaker 2 (03:48):
Yes, and that was a thing back then.
Speaker 3 (03:50):
This was a huge twenty twenty one maybe and that yes,
zero to seventy thousand followers overnight.
Speaker 2 (03:56):
Insane.
Speaker 1 (03:56):
It just doesn't happen like that. It doesn't know it
does so much harder. So that was crazy journey.
Speaker 3 (04:00):
So throughout that time I got introduced to Idnor as well,
who owns it and my body. So I would do
my nine to five with EAR during the day and
then I would work for Igner during the night.
Speaker 2 (04:09):
So it was a lot.
Speaker 3 (04:10):
It was very busy, but ultimately during my time at
both companies, I just had a pull to work for myself,
manage my own time. And I really loved what I
was doing with EAR, which was the management side of stuff.
So we got to a point we had a team
of fourteen people, so I was managing a team that
size at twenty three.
Speaker 1 (04:27):
Yeah, that's crazy.
Speaker 3 (04:28):
It was hictic, and a lot of them were older
than me, and the dynamic of being young and trying
to be their friend and trying to manage them I
just really struggle with.
Speaker 1 (04:35):
I was in the same position actually, I was twenty
two managing physiotherapy clinics, and I think everybody was older
than me.
Speaker 3 (04:41):
And it's difficult, right because you naturally tried people please
when there's that older younger dynamic. But it's really bad.
I don't really enjoy that, and I don't recommend that
being a young manager because you kind of miss out
on the implementation side of things and doing what you're
there to do.
Speaker 2 (04:55):
It becomes about people management, not so much about your
job exactly.
Speaker 3 (04:59):
So coming back to your that for me was the
motivated to go self employed. I loved the company, I
loved working for Air, but I missed the implementation of marketing.
Speaker 2 (05:08):
I wasn't doing that anymore. So that's what drove me
at the start of twenty twenty three to guard on.
Speaker 1 (05:12):
My own crazy. I'm going to take it back to
something you mentioned before, You said you went to university?
Is it worth it?
Speaker 3 (05:19):
Look and as a debate I have basically weekly with people.
A lot of messages. I get a girl's asking they're like, eighteen,
do I go to UNI?
Speaker 2 (05:27):
Do I do a diploma? Do I get work experience?
Speaker 3 (05:30):
I think marketing is going down the route of it
can be self taught in a job or even online,
like the resources you can find even on TikTok, like
learning about that's marketing, right, social media management. Everything can
be learned on TikTok. I think having a degree gets
your foot in the door definitely. And in terms of
like hiring, if I'm looking at CBS, I do look
(05:50):
for some kind of study, do you in combination with
some kind of experience. If there was someone who had
experience and no study, but they had like a really
work portfolio, they could showcase examples of what they've done,
they can share the creative ideas, I'd hire them over
someone who has a degree. But ultimately I think now
it's going down the route of you can be self taught. Ye,
(06:11):
you can present a portfolio, you can learn through experience,
so it's not as necessary as it once was.
Speaker 1 (06:16):
The reason I asked this is because when I was
looking at hiring an intern, and when I was looking
at hiring an employee, when I was looking at the
cvs and the knowledge and the skills that these girls had,
none of the basics of marketing were on there. There
was no Clavio, no Shopify, none of these apps or
products that we literally use every single day were on there.
And so you've got these girls that know how to
(06:37):
do old school marketing, but anything that is actually relevant
to a business that needs marketing these days, they're not
getting taught.
Speaker 2 (06:43):
No, they're not. They're not.
Speaker 3 (06:44):
And university too, which I found quite interesting. So much
it was based off old school books, Like we had
textbooks from the nineties that had really great old school
marketing techniques. But because what we do now, you have
to be so nimble. It's always changed.
Speaker 1 (06:58):
Changes with week on weekday on day, and no curriculum can.
Speaker 2 (07:00):
Keep up with that.
Speaker 3 (07:01):
And also you're so right, like the stuff that we
do day and day out has to be taught through work.
They cannot teach that in a course or at UNI.
Speaker 1 (07:08):
Yeah. I want to touch on your interning and especially
because I have an intern at the moment, what would
you say to those who are thinking about interning? Is
it a way to go and how do you get
your foot in the door and then make sure you
can stay there?
Speaker 3 (07:21):
It is the best thing you can do for your
career in marketing. I look at interning in the way
where if you're intern for free, right, people think, okay,
working for free, that's not what I want to do.
But university you're paying to be there. You're paying to learn,
and it's not cheap like you look at your student loan,
it's tens and thousands of dollars. But if you're to
go into an organization somewhere where you want to be
working in the future, you offer your time for free.
(07:43):
But in exchange you're getting invaluable experience and it also
could lead to a job in the end. Like as
if your intern and she is doing amazing things on TikTok,
she's learning from you day and day out.
Speaker 2 (07:53):
If you ever haven't hired her now so you have
hide her. Yeah, amazing. See look at that. It was
so worth it, so worth it.
Speaker 3 (07:59):
So I definitely reck you mean, everyone does internships, especially
if it's a company you want to be in long term.
Start off at the bottom and work your way up.
Speaker 2 (08:06):
That's the way to go.
Speaker 1 (08:07):
I think a lot of people have in the head
that they get out of UNI and then they get
a job straight away, and they get the job they want,
no bad, but there's so much more to learn, and
I think interning is the way to do it because
you're going to deep dive straight into a business, especially
interning for a small business. You're not just going in
to be a marketer. You were going in to be
that person's right hand man, and you're going to get
a lot more than you bargained for, but probably in
(08:28):
the best way.
Speaker 3 (08:29):
Oh and that's exactly what happened with me with AIR.
I went into a company not knowing what to expect
at all, and having all the different companies that she had.
I got to learn e commerce, I got to learn events,
I got to learn marketing, I got to learn influences.
I learned so much within the first couple of months,
more than I ever learned from my degree.
Speaker 1 (08:45):
Yeah, and if I look at my intern, I hired
her to do TikTok and to pack orders, and by
I think it was month three, she'd helped me pull
off a pop up shop, a marketing event, a VIP
customer event. And that's something that you would just not
get if you were working in big corporate or for
like a bigger company.
Speaker 3 (09:02):
Yeah, even her CB now just from having those three
months with you, she is so desirable to hire because
she's had that real world experience.
Speaker 1 (09:09):
So I'm going to go over that first year of
going self employed. What was it like. What were some
of the biggest mistakes and stuff?
Speaker 3 (09:16):
Oh, so many mistakes, so many learnings. I don't think
people can prepare you for the self motivation you need
to have when you're self employed. Yeah, all of my
business owners or freelance friends. That's kind of the first
bit of feedback. I think you learn quickly is that
no one's there to help you. No one's here to
hold your hand. If you decide one day, I'm going
(09:37):
to sleep and I'm going to start work late, I'm
going to doom scroll on my phone.
Speaker 2 (09:40):
No one's going to tell you off.
Speaker 3 (09:41):
No one's like, hey, by the way, like you're kind
of having too much downtime. So I think I learned
very quickly self motivation. That was the first thing was
I need to wake up every single morning and have
a y and a purpose and a reason. And you
get that through work, right, Like you wake up in
the morning, you go to your nine to five, you've
got your work friendzy, you go out for coffee, Like
there's a drive behind that and someone else is paying you.
(10:02):
When you work for yourself, you have to have that
self drive and that self motivation.
Speaker 2 (10:06):
So I had to learn that it's hard, isn't it
so hard?
Speaker 1 (10:09):
Even this morning I slept until eight, and I was like,
what are you doing? You're going to make more work
for yourself.
Speaker 2 (10:13):
Right, and then you kind of be yourself up. It
is hard. It's a spiral.
Speaker 3 (10:17):
It is a spiral. It is a spiral. But that
was something I learned very quickly. And I think the
next thing to being self employed and you are a
massive You actually taught me this partially watching you, is
that relationships are everything, and your work and what people
think of you, the way you treat people, the way
you work with people.
Speaker 2 (10:34):
That and your reputation and the game is so important,
so important. So you think when you work for a.
Speaker 3 (10:39):
Company, your reputation is kind of based off a company's reputation.
It's not so much as you as an employee, it's
more so who is this company, what is their history,
what have they done in the past. But as a
business owner or a freelancer, you are your reputation. So
if you do something wrong, you treat someone badly, you
don't do it, you can say you're going to do
then that reflects so badly on you.
Speaker 1 (10:59):
In the future. And people talk exactly right.
Speaker 2 (11:02):
People love a talk, especially in New Zealand.
Speaker 1 (11:05):
With the last year and I guess the year coming.
How have things changed in terms of who you work for,
who you choose to work for, and kind of what
your day looks like. I'd love you to kind of
run through just a typical day as well.
Speaker 3 (11:17):
Totally so at the moment, the way my semi social
is structured is I've gone for larger clients on bigger retainers,
but less volume.
Speaker 2 (11:25):
So last year I had a lot of smaller clients.
I was working with more people.
Speaker 3 (11:28):
At one point, I think I had a living clients wow,
and that was a mix of consulting and implementation. But
this year I've only got about three or four. One
of the clients is a really big client. They're a
music client, and so it's one client. But for them,
I run twelve social accounts wow, across Facebook, Instagram, and TikTok.
Speaker 2 (11:45):
So it is hictic. A lot of my time is
taken up with that.
Speaker 1 (11:48):
That's wild. I can't even imagine. I think I have
five and that's still a lot of my job.
Speaker 2 (11:54):
That's still a lot.
Speaker 1 (11:55):
I know.
Speaker 3 (11:55):
It's like content is just so time consuming. When I
started to initially I was focused on way more services,
so I did like website maintenance, email, marketing, influencer marketing,
social media management, even paid advertisement. I was dabbling in that,
but now I've really pulled it back and I think
it's just based on the clients I have right now.
So social media management is the main thing I offer.
(12:17):
I still do email marketing, I still do a little
bit of website stuff here and there, but mostly what
I do is social media management and organic strategy.
Speaker 1 (12:25):
Amazing. That's a pretty hectic job.
Speaker 2 (12:27):
It is. It's crazy.
Speaker 3 (12:27):
So day today it would be spending my time between
those couple of clients I have. I work two days
a week in the office of IT and I, which
is really fun. So I am head of marketing for
that business.
Speaker 1 (12:37):
What do you do there? Like with as head of marketing,
what's part of your strategy?
Speaker 3 (12:41):
Strategy, strategy, lots of planning, lots of strategy. All of
our new product campaigns, so we're basically launching a new
product every quarter. At the moment, Wow, from concept to creation.
I help in there with the packaging, design, with the
product ingredients, that side of things as well.
Speaker 1 (12:55):
It sounds fun.
Speaker 3 (12:56):
It is really fun, and it's like at the start,
we're like, what is the hero ingredient? How can we
market that, so we really work our way that way.
And then also community building is massive and you'll know
this through your business you're really.
Speaker 2 (13:07):
Grated at too.
Speaker 3 (13:08):
Like engaging your community talking to them on stories, that
is everything, right. It's like a warm customer. Someone there
loves your brand, they're already halfway sold. You just need
to nurture that relationship. So community strategy is a huge
part of what I do for you and I as well.
Speaker 1 (13:22):
That's so cool. And then your bigger client, your music client,
would have been some of the biggest highlights you have
in the career. So farther because I know you're going
to say one and I want to hear all about it.
Speaker 3 (13:30):
Okay, it has been a crazy six civil wages. Basically,
I grew the kiktok from three hundred followers to one
hundred thousand followers.
Speaker 2 (13:42):
In four days.
Speaker 3 (13:43):
Wild Watch is insane. It was probably the biggest career
highlight that I've had.
Speaker 1 (13:47):
I was so addicted to watching this this journey over
the four days as well. I remember going back and
and checking out, and that's exactly what you wanted from me.
I fell straight into the trap good, and so did
one hundred thousand other people.
Speaker 3 (13:57):
It was insane and I genuinely not think it was doable.
So when I did the pitch anyone who hasn't seen
the video, essentially I was standing up in front of
my bosses asking them to see me to Tomorrowland and
here are four reasons why. And they actually came up
with the follower target. I did not suggest that at all.
Speaker 2 (14:14):
Do you suggested higher? Probably if I was talking from.
Speaker 3 (14:18):
Like a strategic point of view, I would have seen
like half familiar, like thrown something out there. But when
I said to them, like, is the any chance if
we do a video, say, like you really like what
I do, what I present, that you'd see me to Tomorrowland?
And they were like probably not, Like that's a big investment,
right for a business. I'd only been working for them
for like four or five months at this point, so
not like a long time. And so when they threw
(14:38):
that number out, I think they thought they'd stitched me
up completely. But knowing TikTok and knowing how quick a
video can go off, I kind of had this feeling
deeped out like this could work. I could do this.
Speaker 2 (14:50):
Yeah.
Speaker 3 (14:50):
So over the four days it grew dramatically in those
last two days. I think at one point after the
two days, it was like thirty thousand, and then all
of a sudden, it was like ninety thousand.
Speaker 2 (15:00):
That journey has been incredible.
Speaker 1 (15:01):
And you've got so many sponsorships when you go over
there as well.
Speaker 2 (15:04):
It's crazy.
Speaker 3 (15:04):
So the whole eventure sponsored by Red Bull, and this
was really cool to see, like brands come on board
after seeing the initial video.
Speaker 2 (15:10):
So Red Bull are they're sending me on.
Speaker 3 (15:12):
It's called forty eight Hours and Tomorrowland, so it's you
can't pay for it. This is not an experience you
can buy. You can only be invited. And they curate
the entire experience to me, like they've asked me, like
one of my hobbies, what's your favorite drink, what's your
favorite food? Like everything is like curated to the person
answer give it to me. I said champagne. Everybody, I
said champagne, please, and then I send them into self care,
(15:35):
so like I'm hoping they do like slippers like a row.
And then they asked me my music genre and like
my client is predominant drum and based, so I was like,
drum based of course, so we'll see when.
Speaker 2 (15:45):
We get there.
Speaker 1 (15:45):
Do they want a plus one.
Speaker 2 (15:47):
Right, imagine that I actually need some help me content.
Speaker 1 (15:50):
With filming content.
Speaker 2 (15:51):
I actually could put you forward a Georgia's experienced in this.
Speaker 1 (15:54):
She loves travel and she's great with a gimbal.
Speaker 2 (15:57):
You are. You are bloody brilliant with a gimbal. I
love it.
Speaker 1 (15:59):
So Now that you've kind of settled into this new routine,
what are the highs and what are the lows of
being self employees?
Speaker 2 (16:06):
Great question.
Speaker 3 (16:07):
I think the lows remain the same around having to
be self motivated, and I do miss the corporate environment
and the office environment where you have that conversation that chada,
you can bounce ideas off each other. It is really
hard to be creative by yourself.
Speaker 1 (16:21):
You end up craving it, don't you bounce back of
conversation and ideas, and you don't get challenged enough. I
feel when you don't have somebody saying that's a shit
idea straight.
Speaker 3 (16:30):
Exactly exactly, and you start without your ideas, like there
could be a creative ideal, like a creative campaign that
I love in my brain, but no one's there to
be like yes or no. So with the music client,
I miss that with it and I it's really great.
I go in the office with her two days a week,
and so I can have those conversations, we can have
that banter, we can bounce those ideas.
Speaker 2 (16:50):
So it is kind of nice to have a bit
of both.
Speaker 3 (16:52):
But I do think on the other side of that,
the highs are managing my own time, deciding what I
do my clients like that's out of things is so
empowering and so fun, and so it definitely comes with
the highs and lows.
Speaker 2 (17:05):
But I just love it so much.
Speaker 1 (17:06):
Oh same, same fault.
Speaker 2 (17:09):
Could you ever go back?
Speaker 1 (17:11):
I mean, sometimes when the days are really hard, I
just want to throw on the towel and I'm like,
screut I'll go over a nine to five, and then
I think, imagine somebody trying to boss me around for
the day. I don't think they would want me working
there because I'd probably be a little brat and say,
what do you think you are trying to boss me around?
But then it is really hard when you start managing
people and you are the one starting to pay people
(17:32):
with the pressure is.
Speaker 3 (17:34):
I can imagine, and you're the person now in your
business where people come to you with questions and sometimes
you don't even know yourself and they're like, hey, what
should I do today? Or what do you think of this?
And you're like, oh my god, I'm responsible for another human.
Speaker 1 (17:44):
It's actually crazy. It's a lot of pressure. Yeah, So
we touched on this before, and I think networking is
really important and it is probably my number one recommendation
to anybody who wants to start a business. It's not
get ready for the failures or have a lot of
money or anything like that. It is get networking. How
have you found it? What do you do to network?
What are your tips for people?
Speaker 2 (18:05):
Great question. I think social media is the best way
to network.
Speaker 3 (18:08):
Initially, Like if you are time poor and you don't
want to put yourself out there and go to events yet,
social media is a great way to follow people who
you feel like align with your business direction, people who
you think have the context that you want like, reach
out to them, message them, follow them. I think that's
a great initial touch point. And even asking people for coffee,
like we are very scared to do that. I feel
like I do it too much to be sure.
Speaker 2 (18:30):
That's so good.
Speaker 3 (18:30):
That's what's so great about you is that you're not
afraid to ask someone for coffee, Like, what's the worst
thing that's gonna happen.
Speaker 2 (18:35):
They're going to say that it's.
Speaker 1 (18:36):
Utually beneficial always. Everyone has so much to share. And
if I can give you one or two tips and
you give me three or four perfect exactly.
Speaker 3 (18:42):
Right, yeah, exactly, that would be my first tip is
just start on social follow people in the industry that
you feel like align with what you want to learn,
where you want to go, and like you say, it's
always mutually beneficial. We have our own thoughts, how ideas
of what we do to us is common sense. But
to someone else, going for coffee with them picking their
brain and then you pick their brain, they're going to
learn from you as well. It's not just a one
way thing, So definitely start off that way.
Speaker 1 (19:04):
What I've found is really good about going to these
networks is I go through the list of attendees and
I see who was going, and then I target that person.
And I'm not going to say who, but there's been
a few occasions where I've really been benefited from looking
at these people and I've ended up getting into big
stores or like retailers or getting people to hire. And
(19:24):
that's kind of how you can utilize it to you
to your benefit.
Speaker 2 (19:27):
That's genius.
Speaker 3 (19:28):
Let's say she's so smart, thanks going through the list
while you're so organized.
Speaker 2 (19:31):
I love it.
Speaker 1 (19:33):
We're going to move on because I want to absolutely
pick your brain about TikTok marketing. Yes, so we're going
to delve into that. First off, what are your top
three tips for creating business tiktoks that are engaging?
Speaker 3 (19:45):
Oh my goodness, this is such a good question. So
I think TikTok is seeing a big shift now. When
the platform first came out, it was all about trending
audios doing dancers three to six second videos. But that
is a really bad way to showcase your personality, right,
There's still a need for it, definitely in terms of
like trending audio is being pushed out and looking the
(20:05):
way the algorithm works. But I think personality is everything.
Face to camera is so needed. If you are a
business or a founder and you're not showing up on
your TikTok account, you are doing yourself a disservice. But
so many business takes are scared it does. And I'm
sure if we were to both look back at our
first talk.
Speaker 1 (20:22):
Oh no, don't, don't even I hope hopefully have deleted that.
Speaker 3 (20:26):
Will you serve this here? George's first run? My one
would be shocking.
Speaker 1 (20:30):
I don't even know where it would be. I'm pretty
sure I went through and deleted a whole heap of
Instagram videos when we rebranded or did our little brand update.
But my first TikTok, I don't. I don't even want
to look at it.
Speaker 2 (20:40):
Yeah.
Speaker 3 (20:41):
And that's the thing, though, is if you start in
your cringing, it's a good thing. If you start and
you're happy with it, you've started too late, like you
need to.
Speaker 2 (20:47):
Just do it. Get it up.
Speaker 3 (20:48):
Personality is everything, like our personalities as business owners, founders, freelancers,
we are our point of difference. And if you're showing
up and putting a face to your business, you then
get that personal time to the viewer. It's not just hey,
I'm here to sell sunglasses. Here's an influencer wearing them.
Take them behind the scenes the design process. They need
time to buy into your brand and showing your personality
(21:11):
is the best way you can do that.
Speaker 1 (21:12):
Build trust through transparency one.
Speaker 3 (21:14):
Hundred percent and go one of the days where we
have one brand message that we want to show to
the entire community. That's what we stick with. That's our manto,
that's what we follow gone of those days. Show every
show everything, and don't be afraid to show the failures either,
because that's where people can see the growth.
Speaker 2 (21:30):
People love to root for you.
Speaker 3 (21:31):
And so if you show something that's like a failure
in your eyes, or something that hasn't gone the way
that you want it to, that's actually a really great
piece of content to get people to buy into that.
Speaker 1 (21:39):
Hero journey totally. So when people want to start talking
in front of the camera but they feel it's too
cringe or they're afraid of judgment, what are you going
to say to them?
Speaker 3 (21:47):
Just plan it out, write it down, practice beforehand. I
don't practice anymore everything else. I just go out with it,
just say it. But I get sometimes you can put
a camera in your face and you just find it.
So just plan it out, think about what you want
to want to say. And it doesn't need to be
too long, it doesn't need to be too like in depth.
It can literally be a real good hook. So think
of a really nice way to tie people into what
(22:09):
you want to say. So how can we hook them in?
Is it a question saying the word you and then
from their thirty or forty five seconds talking about what
you do, your business, a failure, a learning that's a
really great way to start.
Speaker 1 (22:20):
And to the people who are scared of judgment.
Speaker 2 (22:22):
Let it go, babe four you've got to let it go.
Speaker 1 (22:26):
One of my best friends has just started making tiktoks
and she was like, I'm so scared people are going
to judge me. And I'm like, who kids, If they're
judging you, they shouldn't be in your life.
Speaker 2 (22:34):
No, absolutely not, absolutely not. And I think we judge
ourselves the most.
Speaker 3 (22:38):
Like just coming back to the fact, you need to
remember you criticize yourself the most out of everyone. I
have never watched a video of someone talking to camera
going oh my god, that's terrible.
Speaker 2 (22:47):
What are they doing? I go, hell, yeah, go girl post.
Speaker 1 (22:50):
More, Whereas I think there probably are some people out
there or who are kind of cringing and going you're
putting themselves out there way too much years. But you
know what, why aren't you doing it? You're missing out
on an opportunity.
Speaker 3 (22:59):
And that ties back two in this country to Tall Poppy, right,
is this whole thing of when someone tries to stand
out and do something different. As kiwis, we love to
tear them down. And so getting good groups around you
and getting good like you say you network with this
rutiful female group, that's amazing. They'll comment, they'll support, they'll like,
they'll share. Finding light minded women to support you on
that journey is a great way to start too, because
(23:20):
so they're all commenting and hyping you up. That's gonna
make you feel so much better about it.
Speaker 1 (23:24):
Okay, So for those who are lacking in TikTok content ideas,
what do you do to find inspiration or to find
those ideas?
Speaker 2 (23:31):
I just scroll.
Speaker 3 (23:32):
Honestly, I spend probably this is quite terrible, but thirty
minutes to an hour a day scrolling on TikTok, not
for the purpose of being entertained personally, but for the
purpose of learning what content is doing well right now,
just do what I call a mindful scroll.
Speaker 2 (23:46):
So go on with an intention.
Speaker 3 (23:48):
So I'm going on to TikTok to find three to
five content ideas to film this week. Find content that
you like that stops your scroll. So, say there's like
a hook, right it. Say it's a hook about a
different business. It could be like a hospitality business or
a food business. I will look at that hook and think,
how can I tailor that to my client? Because I
stopped and I watched that piece of content. How can
I make that work for my client account?
Speaker 1 (24:09):
Is there any other marketing tips that you want to
share with people right now? That is kind of new
to twenty twenty four?
Speaker 2 (24:15):
Do you know what I think? It's the rise of
employee content.
Speaker 1 (24:18):
I love it. Yeah, that's what I would say.
Speaker 2 (24:19):
Yeah.
Speaker 3 (24:19):
So, if you're a business and you have, like say
a cafe, don't share content about your food. Have fun,
showcase what you guys do, showcase the cool drink order,
showcase the personalities of your staff. Gone of the days,
like I said before, of just here's our brand message,
here's our product, here's what we're trying to push.
Speaker 2 (24:36):
Get your employees involved.
Speaker 3 (24:37):
There is a big shift you might have seen through
like jazz Hand and Riley Hempson's brand, where the employees
are creating the content. It has nothing to do with
the clothing.
Speaker 1 (24:46):
How reach they have. They've come up in these conversations
a couple of times just because of the impact they've
made on even the business. In New Zealand and Australia.
Speaker 2 (24:53):
It's next level.
Speaker 3 (24:54):
And not once have I seen Jess's girls go on
and go here's our brand new hoops. Not once, not once.
They get hundreds of thousands of views and followers, and
they're just sharing their lunch order, sharing the coffee order,
talking about fun things they've done in their life.
Speaker 1 (25:07):
Like.
Speaker 3 (25:07):
It's such a shift content wise, and I think it's
really hard for brands to get on board with the
fact that social isn't about ROI anymore. It used to
be about to sale, What can we post, what influencer
can we work with to make us money. It's not
about that anymore. It's about reach and top of funnel,
brand awareness, exactly having fun. The marketing funnel is just
completely gone now gen Z have ripped that apart. There
(25:28):
is no marketing funnel anymore the way it used to be.
Now it's just all about brand awness, genuinely, And it's
hard right as a business only you're like, what's the
journey they're going on?
Speaker 2 (25:38):
Where are they coming from? Let it go?
Speaker 1 (25:40):
But once you nail it and you see that you've
got that brand awareness through TikTok and you've got that
wide reach, then you can start implementing your retargeting, and
that's when the strategy comes in. But being fun and
entertaining and making sure you hit those pillars of what
you want to achieve on your socials, it's so important.
And another thing is not worrying about the metrics on
TikTok look like a small number. But if you've had
(26:01):
fifty views, man, you've just had fifty people right meet
your business.
Speaker 3 (26:05):
I agree with that so much, and I always say
that to clients as let go of the views. Let
go of the views, even with the trademark stuff, Like
I was lucky that video got two point two million
views something crazy, But I posted so many videos before that,
It's like five months.
Speaker 2 (26:18):
I was working on that account for five months before
anything which takes the one video, it just takes.
Speaker 3 (26:22):
One video, and when you have one video go off,
you'll notice all the other videos around it start to
grow with it. So don't be put off by the numbers.
I think if you are doing consistent content and good content,
you're going to grow. It's not a matter of if.
It's a matter of when. If you're showing up on
their feeds a couple of times a week, if they're
not following or engaging yet they will at some point.
Speaker 1 (26:42):
Amazing And a little tip for people, what are the
apps that you edit.
Speaker 2 (26:45):
On I use cap cut and splice now cap cuts
disktop versions.
Speaker 1 (26:49):
I just know you could do it on disktop.
Speaker 2 (26:50):
Yeah, that's game change.
Speaker 3 (26:51):
So even for you like film your content on your iPhone,
send it to yourself and then you can edit it
on the disktop full thing.
Speaker 2 (26:58):
So yeah, do that and when you're on your treadmill,
you can eat it on your computer.
Speaker 1 (27:01):
Yeah. For those who don't know, I have a little
treadmill under my standing desk, and so does Breathe Iconic.
I was influenced and now I think I've probably influenced
another twenty people to buy it. The amount of messages
I get to buy that treadmill is unbelievd.
Speaker 2 (27:13):
We should be on commission for that.
Speaker 1 (27:14):
I should, Oh totally, we should be on commission. I
even tagged Torpedo seven once, and you should be paying
me because I have made so many sales for you.
Speaker 2 (27:21):
It's crazy. Yeah. All the South of Plock girlies like
I want that.
Speaker 1 (27:28):
So going back to her hustle, which is your kind
of new I would say, like side venture, can you
give us an overview of what it is and we
want that to.
Speaker 3 (27:36):
Go absolutely so. Currently her Hustle as a female empowerment podcast,
I talk about every single topic we go through in
our twenties. So I haven't niched out on this because
I feel like I don't stay in one lane of
my life. I wear so many different hats every single day.
During the day, I could be in board meetings with clients,
I'm running around doing my job, my marketing stuff, and
(27:56):
then at night I'm out with the girls, having cocktails, partying,
go on dates with guys. I do so many things
in my day to day that I wanted a podcast
that reflected that.
Speaker 1 (28:05):
So relatable, right.
Speaker 3 (28:07):
That's the whole thing with us is that I just
want to have people on board and understand that you don't.
Speaker 2 (28:12):
Have to have everything in your life figured out.
Speaker 3 (28:13):
It's very easy with social media these days to showcase
the highlights, reel and with my life, drive a nice car,
have a business, have shares, all this sort of stuff,
Like I have a really great life on paper, but
it is chaotic.
Speaker 2 (28:24):
My brain is all over the place.
Speaker 3 (28:26):
I cry probably once a week, Like I just don't
have clash it sorted, although it might look like I do.
So I felt like in New Zealand there was a
real need for a community, a network of women who
have all kind of backgrounds. They could be a nurse,
they could be a teacher, they could also be on
the side, singlers, anything like trying to figure out and
navigate the dating realm. Like, there's just so many things
we do as women in our twenties. So I started
(28:48):
Her Hustle to reflect that and reflect my life journey.
And then my goals are to create in person networking events,
long lunches, empowerment groups. I really want this to be
and in person thing at the end of the day.
Right now, it's just online content, podcast, social media. But
I crave connection, I crave human interaction, and I think
a lot of us post COVID are heading towards that way.
(29:10):
Her Hustle probably is going to cost me twenty thirty
grand before I actually monetize it, but it's a long
term goal. It's a long term thing. In my previous role,
I ran a company called Girls in Business. I know
you've been to a few of the events and so
I've actually never seen the city one before. But I
tried to buy that business when I left, so I
reig and I gave an offer and it probably I
(29:31):
have a lot of money. I was like, twenty four. Yeah,
I gave my best off that I could. I wanted
that business, and of course from a business point of view,
the OFFWA didn't align with the company, so that didn't
go through. But ever since then, when I left, I
thought I had so much fun doing that. That is
my passion as bringing women together and educating them and
upskilling them. And so now finally a year and a
(29:51):
bit down the road, I can hopefully do that for
her hustle.
Speaker 1 (29:55):
There is such a need for it and there's such
a place for it. What is your thoughts on the
ti of work life balance?
Speaker 2 (30:03):
What does that mean? What does it mean? What does
it mean?
Speaker 3 (30:05):
I have had the worst work life balance in my life.
I haven't intentionally not had work life balance, But I
think when you're passionate about your work, the lines between
a passion something you enjoy, a hobby and work get
blurred totally. And I think when you're working for yourself
it brings a new level of motivation. I do, though,
reflect back on my time working for other people and
(30:27):
the energy and the amount of time I put into
their businesses in the weekends after work and help grow
my career and help grow my knowledge. But I did
miss out on a lot of social time with my friends.
I haven't done my oe, I haven't bag packed, I
haven't traveled, never been to Europe or anything like that.
I've put a lot of social stuff on hold for
my career and that's tough. But this is my passion.
(30:50):
I love marketing. I love doing my podcast. I love
chats like this, Like this is what I enjoy doing.
Speaker 2 (30:56):
It fills my car.
Speaker 1 (30:56):
Idea are fun, it is.
Speaker 2 (30:58):
Yeah.
Speaker 3 (30:58):
So like for work life balance, it's like I don't
really have that because work is fun for me. Yeah
with it, and I because I have shares in the company,
I do have a driver and a motivator to get
that business cranking so we can sell it one day.
So there's always like every business owner I speak to,
they have a figure in the head of one day
what they would sell.
Speaker 1 (31:15):
I don't have a figure in my head.
Speaker 3 (31:17):
George, really, yeah, would you sell? Like if someone came
to you with something crazy, which.
Speaker 1 (31:21):
I don't know. I think about this a lot right now.
I'm not in it for the money. I'm in it
for the lifestyle. But I feel like that one day
things will change. And if someone did come to me
with a figure, I would probably be a little bit like, Okay, maybe,
but I don't know what that I don't know what
that figure would be. It I think right now, I
just love the journey of growing it. Yeah, and I
(31:43):
think not having that, I would be bored out of
my brains. I don't think I would know what to
do with myself.
Speaker 2 (31:48):
No, you'd have to do something new and yeah, another business.
Speaker 1 (31:51):
Yeah, and I would just start from the beginning and
probably start something new. I have a billion ideas of
what I want to start, yeah, and I always have
to put them on hold because I'm like done stuff
too busy.
Speaker 2 (32:00):
Good.
Speaker 3 (32:01):
I'm glad you do that, because that was another lesson.
Going back to your first question, I took on way
too much stuff. You just want to say yes to everything.
Speaker 2 (32:07):
But I think as you move.
Speaker 3 (32:08):
On in business and as you learn, you can't say
yust to everything because you're doing too much and you're
not doing anything good. So pulling that back, being able
to say no is huge learning.
Speaker 1 (32:17):
Okay, I've got one more question for you. I think
I already know the answer. To this as well. Are
you proud of what you've achieved?
Speaker 2 (32:24):
Yes, I am.
Speaker 3 (32:25):
There was because as Kiwi's I think you don't want
to brag or like share about your life because we're
told to be humble all the time. What I've done
is a freelancer, especially in the past year, Like I
go up against big agencies when I'm pitching to clients
like it's just me. And to look at even the
music client, I got like, yeah, that was huge when
I signed that on Like at the time, I was
(32:47):
just like could not believe it. It was massive, such
a big client, so many big shows, such a win, right,
So I'm so proud of that, and then looking at
the podcast to like amazing, So I am.
Speaker 2 (32:55):
I am proud for sure.
Speaker 1 (32:56):
What's gonna be coming Febrie other than your her housele networking?
What's your ideas for where you're going to take your business?
Speaker 2 (33:02):
I love it.
Speaker 3 (33:03):
So my mindset right now is for the next twelve months,
I'm really focused on other people's companies, like my music clients.
We've got Fisher coming, We've got so many big festivals
over summer like that for me is so fun.
Speaker 2 (33:15):
Again, that is a passion. I'm helping them ground social.
Speaker 3 (33:18):
I'm getting to go to all these amazing shows, so
I'm focused on that, stay with them for the next
twelve months looking at it, and I because I have
shares in the company, it is good reason for me
to stay at a.
Speaker 2 (33:29):
Hustle and grow and work on that.
Speaker 3 (33:30):
So my next twelve months is focused on my clients,
and I think from mid next year I will start
to focus more on her hustle, making that like a
main form of income for me, and also looking at
doing an eCOM business for myself. Oh my gosh, I
do have an idea, and so with my twin sister,
we know what we want to do, like the brand story,
(33:51):
the brand message, but we don't actually have a product yet.
We have like the entire branding, the name. I've even
got the logo and stuff done. Fun, I don't have
a product.
Speaker 1 (33:59):
Ah Okay, Well, I can't wait to see what you achieve.
So thank you for spending some time in coming and sharing.
This has been a really fun podcast and I have
learned so much, so I'm sure the listeners have learnt
a lot. I'm so proud of you for going on
your own. That is a massive step and Hopefully there's
some people out there who are inspired to take a
little leak out of your buff and go out on
their owners.
Speaker 2 (34:18):
But do you, guys, what's the worst thing that could happen?
Speaker 3 (34:20):
Genuinely, just go back to a job exactly. I love it,
Thanks Georgia if it's so much fun and I'm so
proud of you.
Speaker 2 (34:26):
This is effort.
Speaker 1 (34:27):
Thank you, thanks for listening. Bord Debos is a z
M podcast for iHeartRadio with me Georgia Patton. This episode
was produced by Pixie Copperrell, engineered by me cud and
call It with production help from Sam Harvey. If you
liked it, hit subscribe to get notified whenever we release
a new episode. Listen every Tuesday on iHeartRadio or wherever
(34:49):
you get your podcasts and make your business idea a
reality
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