The Pivot Pod
Welcome to The Pivot Pod, the place to help small business figure out what’s next when our normal way of living is thrown out the window. Hosted by Frances Cook for the New Zealand Herald.
Episodes
Tourism was a lifeblood in our economy for a long time. But with borders now closed for who knows how long, there are questions about if another major industry will step up to the plate.
Even if we’re all agreed keeping the borders closed is important for keeping us safe and healthy, there is an undeniable cost that comes with that.
New Zealand is a country that until now relied heavily on tourism and exports, both of which are impacted by b...
Many of the guests we’ve had so far have warned against cutting your marketing budget.
I can see their reasoning – in times of change, you need to keep talking to your customers about what you’r...
We all know how businesses have struggled with the impacts of Covid-19 – the borders are still closed, international tourism stalled, and many of us are still wary of the close contact that...
While money is tight for many at the moment, some businesses have actually seen sales go up after Covid-19.
One of those is AgriSea, a New Zealand company that makes natural fertilisers from seaweed, who...
One piece of advice that’s dished out over and over again is that businesses should try to get around Covid-19 restrictions by embracing the digital, online world.
Now to be clear, I totally agree with this; bu...
We’re hearing a lot about how it’s unprecedented times right now.
And while it’s certainly true that a global pandemic, and a virus that keeps us in our homes, is highly unusual, a c...
The world of business is often a tightrope, where you’re constantly looking for what will help your business keep its balance, while avoiding things that will knock you off course.
And while the rope...
Tourism has had one of the roughest rides through Covid-19.
Every time it looks like they might catch a break, we end up going backwards again – with even the hopes for a bubble with...
When push comes to shove, ethical business practices are often seen as a nice to have.
It may be nice to do your bit for the world, but at the end of the day, the business has to survive.
But w...
Any business is only as good as the people within it.
So as many businesses look to adapt to the current situation, the people who work there will also need to shift, learning new skills and taking on new re...
It’s one thing finding work in the current environment, but then the next hurdle is getting paid.
It’s a constant pain point for small business that they can be seen as a lower priority. Often they're ...
Among the businesses knocked for six by Covid-19 is anything involving live events, or touring.
Crowds? Travelling? Those are literally the worst things during a viral pandemic...
Many of us have had more time to think during lockdown, sparking some realisations.
You don’t have to look far to see people re-evaluating their priorities, talking about a new focus on what’s tr...
The rate of change right now is, frankly, scary.
But there’s a type of freedom that comes with moments like this as well.
When you’re forced to try new things and adapt, you also...
Embracing the online world has been a lifeline for many in our new socially distanced reality.
In our personal lives it lets us stay in touch with loved ones, and in our business lives it lets us talk to customer...
It’s one thing to talk about the need to adapt, and another thing entirely to actually do it.
To take your existing skills and repurpose them for a new industry is a brilliant idea, but not ...
It’s no secret that many businesses are feeling the pinch after lockdown, and some have already announced they’ll be closing their doors.
But what’s more surprising is t...
The Covid-19 crisis came out of nowhere, and has changed everything about how we live and do business.
But this sort of situation isn’t entirely unprecedented – indeed part of New Zealand has gone through something with key similarities.
When the Christchurch ear...
We all know that lockdown was tough, for some more than others, and it’s far from over yet.
Travel businesses are decimated, and hospitality faces a rocky road.
But it’s not all bad. Many businesses have successfully switched to delivering their products, while a...
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