Welcome to The Pivot Pod, where we'll figure out together what's next for small business. Hosted by Frances Cook, with a new expert on each episode. Today it's how to keep talking to your customers when every dollar is tight.
Many of the guests we’ve had so far have warned against cutting your marketing budget.
I can see their reasoning – in times of change, you need to keep talking to your customers about what you’re doing, and how they can buy from you.
But also every dollar has to be justified right now, and you definitely don’t want to be throwing good money after bad.
So to help us figure out the best marketing methods for you, I talked to Bruce Gourley from Stanley St
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