Brianne West: Ethique founder on her new beverage-based venture Incrediballs

After making waves in the beauty industry, Ethique founder Brianne West has set her sights on beverages.

Her newest venture, Incrediballs, offers consumers flavoured tablets that turns water into flavoured drinks - cutting down on plastic pollution.

She says the number of single-use bottles wasted every year is a 'disgrace', and wanted to develop a solution.

"In New Zealand we throw away just over two billion plastic containers every single year, we recycle very few of them, and a vast majority of people use drink bottles. It makes absolutely no sense!"

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