All Episodes

August 13, 2025 45 mins

VTubers, or Virtual Youtubers, are growing at a rapid rate in the United States. Just last month, 1200+ fans paid up to $180 each to attend Fantastic Reality, a live VTuber mini-festival in a packed theatre in Los Angeles. But what exactly is VTubing? Can you ever truly build a connection with someone you don’t actually see? Dexter talks to Kou Mariya, a 6,669-year-old blonde vampire anime girl and one of the headliners of Fantastic Reality. She explains what attracts people to VTubing and the practicalities of portraying a virtual character. Plus, as one of the producers of Fantastic Reality and a co-founder of Emerging Technology Company, Spencer Burnham joins the show to walk us through the music culture side of VTubing.

Got something you’re curious about? Hit us up killswitch@kaleidoscope.nyc, or @killswitchpod, or @dexdigi on IG or Bluesky.

Read + Watch: 

Dexter’s article in WIRED, Anime Girl VTubers Are Selling Out Concerts, but Are They ‘Real’? Depends on Who You Ask: https://www.wired.com/story/anime-girl-vtubers-are-selling-out-concerts-but-are-they-real-depends-on-who-you-ask/

Fantastic Reality Website: https://www.fantasticreality.live/

Kou Mariya’s YouTube Channel: https://www.youtube.com/@Kou_Mariya/videos

See omnystudio.com/listener for privacy information.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:23):
All right, I want to tell you about this wild
concert I went to, so picture it. You're in the
middle of a sold out concert at the Vermont Theater
in Hollywood. This place holds about twelve hundred people, give
or take, but it is packed with fans. Everyone's waving
their glowsticks in unison, and they've even set their blowsticks
all to be the same exact color. It's this deep

(00:45):
red color because that's the artist being color. That voice
you just heard is Maria, and everyone is here to
watch or sing. She's not the only artist here on

(01:06):
the stage. There is also a guitarist and the bass player.
There's a drummer, and behind them, there's this massive screen
that takes up the entire back of the stage, and
there's images of Maria on that screen and also on
these big screens that are on either side of the stage.
But Maria never physically steps out onto the stage herself

(01:27):
because she can't. This is fantastic Reality, a mini festival
featuring YouTubers, virtual avatars that and I'm not really supposed
to say this kind of don't exist, so you know this.

(01:49):
This is a new one for me. I'm not gonna lie.
This is a new. Yeah, this is a new You're
you're a little bit different from most of the guests
that I talked to.

Speaker 2 (01:59):
A lot of vampires come by here.

Speaker 1 (02:01):
Not often. You're the first one.

Speaker 2 (02:05):
I'm hon it.

Speaker 1 (02:06):
Yeah. Cole Maria or Maria as people usually call her,
is the main organizer and also a main headlining act
for this mini festival called Fantastic Reality. She's avtuber, or
put another way, she's a virtual streamer. V Tubing is
something I knew a little bit about, but I had
no idea that people would pay upwards of one hundred

(02:27):
dollars to watch something like this live.

Speaker 3 (02:32):
I am a vampire born thousands of years ago. I
am very timeless, and you and all of my viewers
are mortal humans. And Michael is every time you die
and be incarnate as I will find you. And this
is the way I found you in this lifetime.

Speaker 1 (03:00):
Kaleidoscope and iHeart podcasts. This is kill Switch.

Speaker 4 (03:07):
I'm Dextor Thomas, I'm taring, I'm sing goodbye.

Speaker 1 (03:38):
So how do you describe v tubers or how do
you describe yourself to somebody who's not familiar with this
at all?

Speaker 3 (03:46):
Usually, for like when I describe it to by gen
Z cousins. I give the example of Imagine offline TV,
but they're all anime girls, and that usually gets the point.

Speaker 4 (03:56):
Of c.

Speaker 1 (03:58):
Okay, all right.

Speaker 2 (04:00):
And for my.

Speaker 3 (04:01):
Sister who's a little bit older than me, how I
describe it is Imagine like podcasters or like whatever she
likes to watch, but they're anime girls.

Speaker 1 (04:12):
Essentially, a VTuber is someone who uses a virtual avatar
to make videos online. The viewers don't see the person's
physical body, instead, they see the avatar. So if you've
ever used that filter thing on an iPhone where you
can control the movements or the facial expressions of an
emoji with your face, that's the general idea. You're in
the ballpark with a v tuber. There's usually a little

(04:34):
bit more set up involved, so it can track the
movements of your hands. It contract the movements of your body,
so if you wave your hands with something like that,
so does the avatar. Your virtual avatar can look like anything.
It doesn't have to look like an anime girl, but
the most popular v tubers are definitely anime girls. There's
some follow up questions that have to come after that,

(04:55):
which would be okay, But why anime girls.

Speaker 2 (04:59):
Yeah.

Speaker 3 (05:00):
I mean for me personally, I've always been like huge
on anime, but for a lot of people, anime before
was this really niche thing. I remember like being teased
for watching Dragon ball Z growing up, and now like
if you didn't catch up on Jiu Jitsu Kaisen or
five Family, like, you're kind of out of the times,
I feel. So it's really I think it has to

(05:21):
do with it being so widespread now, So.

Speaker 1 (05:25):
That doesn't fully answer the question of why so many
of the most popular YouTubers or anime girls. And honestly,
if we were to really try to grapple with that question,
that's not just a whole other episode, it's probably an
entire other podcast itself. So we're gonna leave that to
the side. But the rise of anime's popularity in the
US and in other countries, I think it's definitely had

(05:46):
an impact Herevtubing might seem like a new trend to
those of us in the States, but it's been popular
in Japan for close to a decade. The term VTuber
itself goes back to Kizuna I. She's a virtual YouTuber
who first launched her straying back in twenty sixteen, and
before too long, other virtual streamers started too, and after
a few years you were starting to see other virtual

(06:08):
avatars doing everything from hosting online weather stations to hosting
official iPhone launches. It was still mostly a Japan thing, though,
and then covid happened and everyone went on lockdown and
streaming started to get even more popular, and with it,
v tubers started to catch some of that surge of popularity,
and it also started to spread outside of Japan. And

(06:30):
that's also when Maria first got into it.

Speaker 3 (06:33):
We were all kind of wandering around, not sure what
to do. And you know, originally it started off for
me as a hobby and one thing led to another,
and I thought that, you know what if I tried
my shot at this. It's so weird calling myself an influencer,
but like this entertainment content creator kind of sphere.

Speaker 1 (06:54):
I mean, were you watching a lot of other VTubers
at the time already?

Speaker 3 (06:59):
Yeah, Originally I was a fan of YouTubers much before covid.
Kisana I was kind of a really main inspiration to me.

Speaker 1 (07:08):
Maria's streams vary from just chatting to ASMR to doing
karaoke and like just about every other streamer. She also
plays video games. There's all kinds of content that v
tubers can put out, Like there's this one v tuber
that I've been watching for years who he says he's
ex Yakuza, so like this old school Japanese mafia dude,
and he just talks about the old days doing yakuza stuff.

(07:32):
But his avatar looks like this innocent looking twenty something
year old despite the fact that based off his voice,
this guy has to be sixty plus. But what distinguishes
v tubers from other streamers, and really what distinguished the
very first VTuber kisana I from these other streamers and
video creators other than the virtual part, is their lore.

(07:54):
So kisana I, we pronounced it I, but that last
bit is spelled AI, and her whole backstory is that
she's a self aware artificial intelligence, and everyone knew that
she was actually played by a real life voice actor,
and they just sort of played along with it even
though they knew it wasn't real. And that's a big
part of youtubing culture. There's usually some kind of backstory

(08:18):
or lore behind each persona, and the fans will buy
into it and make believe along with the VTuber. So
part of Maria's lore, like she said, is that she's
a vampire and that she's a mortal. So every time
that you die and you're reincarnated, she'll find you so
that you can be together again. All this pretending stuff
might sound really outlandish and bizarre to you unless you've

(08:42):
watched professional wrestling. I am talking about Macho Madness and
hal Comania, two makeup powers beating here tonight, Haulkgain.

Speaker 5 (08:52):
What has happened?

Speaker 1 (08:52):
Well, you know me, Jean, we really don't know what
we're dealing with here. Man, I'm just worried about where
we're going from here. When people watched Hulk Hogan smash
a chair over Macho Man's head, we all knew it
was fake, but it was still absolutely nuts to watch
those two former enemies create a tag team together and
shake hands on live TV. But I get it. It's drama.

(09:16):
It's fun even if it's fake. But wrestling fans don't
say that word. They don't say something is fake. They
have another industry lingo for it, kfabe, the concept of
everyone pretending that what they're seeing is real, and VTuber
fans also use this exact same term kfabe. They just

(09:36):
go about it a little differently.

Speaker 2 (09:38):
I personally, I am pretty strict with my kfabe.

Speaker 1 (09:40):
Yeah, tell me about that. Are there certain questions you
aren't going to answer if I ask them?

Speaker 3 (09:45):
Yeah?

Speaker 2 (09:45):
I think so.

Speaker 3 (09:46):
I think that I am a vampire through and through.
So what I do camera streams? For example, I just
did one for a card game called Shadow vers Evolve.

Speaker 2 (09:56):
I wear gloves.

Speaker 3 (09:57):
I want to separate, like completely, flesh and the immersion.

Speaker 1 (10:02):
So not the face, but even just the skin, even
just the skin of your hand or your arm or something.

Speaker 3 (10:07):
Yes, even just the skin. I personally just like to
hide it.

Speaker 1 (10:10):
Some v tubers take their k fab a little more
seriously than Maria does. Even the fact that she's here
talking about her outside life is kind of breaking k
fab itself. There are some v tubers who straight up
would prefer not to talk about this at all. I
don't think they would let me interview them. It's gotten
a lot more diverse since the early days.

Speaker 3 (10:29):
I think now that the medium has progressed and it's
become so widespread, it is simply just like the medium.
It's just the static behind it. This anime girl and
the rules. I say rules, but what used to be
the regular thing for the industry now has really been
much flexible. We've seen people who face reveal, and that

(10:50):
before was not a common thing. And now I think
V two being has expanded enough and there is no
right or wrong way to YouTube.

Speaker 1 (11:00):
YouTubers will now also show their face at conventions, and
you can even take pictures with them, as long as
you don't post their picture online. I don't want to
say all this stuff is necessarily taboo, but it is
definitely not good form to go jump in somev tuber's
chat while they're streaming and say, hey, who are you really?
Do you really look like that? Where do you live?

(11:20):
Guaranteed everyone is going to get pissed off at you.
And it makes sense because avtuber can't pretend on their own.
Everyone's kind of working together as a team to build
this fantasy. It's just part of the culture. Is how
people do it, partially because it's fun, but for some
people there are some other motivations.

Speaker 3 (11:39):
The beauty of youtubing is that there is and I
always mess up their.

Speaker 2 (11:43):
Anmidi anan amidity.

Speaker 3 (11:47):
To it, and I think that's also a really big
appeal to a lot of us creators. Why is that recently,
actually I don't remember the name of there's a YouTuber
and you made a post about I'm going to stop
youtubing because it's affecting my family.

Speaker 1 (12:03):
Maria is talking about Luke Nichols, who ran the Outdoor
Boys channel and announced that he was retiring from YouTube
this past May. He had over fifteen million subscribers when
he just decided to stop posting videos, saying that he
needed to step away to protect his family and as
well being.

Speaker 2 (12:19):
He said it.

Speaker 3 (12:20):
Got bigger than he was expecting and he wanted to
live a normal life. And I think the good part
about me, too, being is I have this kind of
Hannah Montana aspect to me, of like I can do
my normal things. Recently, there's an anime convention and I
was able to be a little fangirl and enjoy my
time there without having to worry about being spotted or recognized,

(12:42):
even though I saw my own merchantise being sold at
that same convention.

Speaker 1 (12:48):
What draws people to your streams?

Speaker 3 (12:52):
I think what gets people interested is definitely the physical aspect.
I'm very cute, but something that I guess makes me
stand out is I do have a very personable and
calming voice. Youtubing can vraige from you know, the super
high energy, hectic to kind of like the more calming, soothing,

(13:14):
let's put this on the background while I work kind
of thing. And I think that's where a lot of
my fans find me appealing.

Speaker 1 (13:20):
In that wayvtubing isn't really that different from regular streaming online.
The thing that catches the viewers I might be their
appearance or some kind of specific gimmick, but if the
viewer sticks around, it's usually the same kind of parasocial
connection that you get from other streamers or YouTubers.

Speaker 3 (13:37):
What they always describe to me as is like, you know,
she's always working hard and doing her best for us.
And I think that because you're able to see me
cry on stream, that is in common. I'll be frustrated,
I'll cry, I'll get emotional.

Speaker 1 (13:52):
You cry on stream?

Speaker 3 (13:53):
Really yeah, it's I'm a very honest person. I think
that a lot of people they understand that I'm a vampire,
but I'm also very human. They'll they'll feel the sense of,
you know, like I I want to spend time with
this person because she is a very raw ball of emotion,

(14:16):
which isn't commonly found in the entertainment sphere.

Speaker 1 (14:23):
So this is really interesting because you know, if I
might very gently break KFE for just a moment, and
if you might go along with me, you know, they're
they're seeing emotions on a screen, right if you're if
you're crying, or if you're you're really upset about something,
if you're really happy about something, but a person they're

(14:43):
not seeing. And so that's a kind of an interesting
split there if you did what I'm saying.

Speaker 3 (14:48):
Yeah, I mean I I tend to be pretty open about,
you know, the things that we can cry. Just recently,
something very emotional or something that I typically wouldn't have
talked about was I'm sorry if it's getting a little
heavy that I lost my brother recently, and I hit

(15:11):
it for a while and I thought, you know what,
I think I think my viewers will understand if I
talk about it. And it was kind of something that
I kind of don't talk about my family too much,
but it was something that I kind of made the
decision to talk about.

Speaker 2 (15:29):
And you know, everyone's been really kind of supportive on that.

Speaker 1 (15:32):
Wow. Yeah, I mean there's the I guess the ability
to connect with somebody on a personal level even though
they're not seeing a person. That's really interesting to me.

Speaker 3 (15:44):
Yeah, Originally I didn't enjoy streaming. I are watching streamers.
I thought that, you know, like, oh, like that's cool,
But besides a couple of clips here and there, it's
not something I really invested in. But with vtubing, even
though there is like an anime anime girl in front
of you, there's a sense of connection that I feel,

(16:08):
even more so than when I see irol streamers.

Speaker 1 (16:11):
Somehow, Really, why is it?

Speaker 2 (16:14):
I grew up.

Speaker 3 (16:14):
A very very lonely nerd, and I think that a
lot of the people and a lot of YouTubers and
a lot of the viewers kind of can empathize with that,
you know, liking anime and being an introvert and like
the conversations you would only have at like an anime
convention at like your anime club. You're able to have

(16:36):
these anytime with like minded people, and it's it's really comforting.

Speaker 6 (16:41):
To have that.

Speaker 1 (16:44):
The vtubing scene has been steadily growing over the past
five years, to the point that a twelve hundred capacity
venue selling out. Honestly, wasn't that surprising to me. But
why are these fans willing to pay up to one
hundred and eighty dollars per ticket to watch these acts
in person when they can just see these v tubers
on their phone or at their house. That's after the break.

(17:18):
V tubers are starting to get more mainstream, and they're
showing up in some places that you might not expect.
Just a few nights after the Fantastic Reality Show, if
you went to the Dodgers game across town or Los Angeles,
you would heard v tubers from a big agency called
Hollow Live singing at the seventh inning stretcht.

Speaker 4 (17:49):
Free.

Speaker 1 (17:53):
It can feel like an underground thing, and in some
ways it still is, but there is big business here
and popular v tubers like Maria can get scouted to
work with certain corporations and agencies. It's sort of like
a record label scouting and signing new artists.

Speaker 3 (18:09):
There's a lot of independent be tubers and there are
some corporations that like to watch your streams and if
they see that you're a good fit for the company, though,
DM you and you know ask you to either audition
or ask you if you'd like to onboard directly. As
someone who's in a corporation. What's different is I do
things like three D performances. I sing, I dance, I

(18:32):
play video games, and you know, people want to make
sure that not only you pass the bye check, but
you know that you have that skill set behind to
do corporate vtobing.

Speaker 1 (18:40):
I suppose Maria is a v tuber at a really
high level. She has to not only be able to sing,
but also promote herself. So other than the virtual avatar,
she's not that different from a pop musician under a
record label.

Speaker 2 (18:55):
The scouting has been one of my biggest and most
delicious dreams of the betumbers.

Speaker 3 (19:00):
Once again, I wanted to thank you a median reality and.

Speaker 2 (19:03):
Now I.

Speaker 6 (19:07):
Bucking drama.

Speaker 1 (19:10):
This all brings us back to the Fantastic Reality concert
that I went to. Maria decided that she wanted to
put on a show with v tubers and live musicians.
This has been done in Japan, but in the States
it's definitely not a normal thing. But probably the most
impressive thing about Fantastic Reality is that it happened at all.

(19:31):
For example, that agency that I mentioned earlier, Hollow Live,
that put their v tubers in the Dodgers game. That
is basically the juggernaut of the industry. This is a
company that did one hundred and forty million last year,
not in ads, not in tickets, just in merch. They
have their own record label, they have their own artists,

(19:51):
and so filling a concert hall honestly, is probably light
work for them. Maria does not have pockets like that.
She just decided that she wanted to do a show,
and she hit up a bunch of other v tubers
who she respects, and people said yes, including v tubers
with way bigger followings than she has. The closer for
that night was a v tuber named iron Mouse, who

(20:13):
at one point had broken the world record for the
most people subscribed on Twitch. Put that together with some
of the other acts that Maria had gotten on this lineup,
and if you're a fan of this sort of thing,
this is like a mini Coachella, But it's not all
connections and singing talent. If you want to put on
a virtual show, you need to talk to somebody with

(20:34):
some experience.

Speaker 5 (20:35):
If you're a weekend fan, you want to go to MSG,
you want to go to the Staples Center. Same with
like Bieber or like any of these other IRL artists.
So basically, you know, we view this like this space
is incredible because fans make it real. You know, the
performers make it real, but then the fans co sign
and make it that much realer.

Speaker 1 (20:56):
Spencer Burnham was one of the producers of The Fantastic
Reality Concert.

Speaker 5 (21:00):
The joke of my career has been finding jobs that
are really difficult to explain at Thanksgiving and I think
this is like the final boss of life. How do
I do that? You know?

Speaker 1 (21:10):
He co founded a company called Emerging Technology Company, which
makes sense, but genuinely, I do not know what Spencer
tells his family on Thanksgiving because his resume is all
over the place. He's made an augmented reality game that
won a BAFTA Award. He's produced three D live concerts
for Justin Bieber and The Weekend. I mean, what do

(21:31):
you do after that? Well, one path is you get
really intovtubing.

Speaker 5 (21:37):
So there were two kind of like aha moments. There
was seeing the performers need the tech, and the second
thing was one of my co producers and I went
to a YouTuber concert in the US and twenty twenty three,
and I think we heard eight different people waiting in
line saying to someone else, I can't believe I'm meeting
you in person, And there was a second aha moment

(22:01):
of like, these concerts are creating spaces for in person meetups,
in person hangs, ways to have your fandom extend beyond
the screen.

Speaker 1 (22:12):
Extend beyond the screen while still being on the screen.
It's a little hard to wrap your head around. And
just like Spencer, Maria still sometimes finds herself explaining her vision.

Speaker 3 (22:23):
Imagine Para Moore. But Haley Williams is an anime girl.
We don't want it to feel like, oh, this is
just virtual, this is just reality. It's kind of just
how can we mix it all together where you can't
tell what is virtual what is real?

Speaker 2 (22:39):
Anymore?

Speaker 3 (22:40):
How can we kind of prove to not just myself,
but to a lot of other people that you know,
it isn't silly to be an anime girl on the internet.

Speaker 1 (22:51):
Being an anime girl on the internet is one thing,
but being an anime girl on stage involves a lot
of people behind the scenes, not justser I'll put a
link in the show notes to the Fantastic Reality Show
and you can see there is a long list of credits.
The next question, though, is how mainstream can this stuff
get Do you think there'll be a time when av

(23:15):
tuber is on stage at say, Coachella?

Speaker 4 (23:18):
Oh?

Speaker 2 (23:18):
I hope so, I definitely think.

Speaker 1 (23:20):
So how long away do you think we are from that?

Speaker 6 (23:22):
Ooh?

Speaker 3 (23:23):
I think we're much closer than we think. I want
to say, was it last year hutson Miku, a virtual singer,
performed at Coachella? So I think the technology is there.
We're just kind of just waiting in our inboxes Coachella.

Speaker 2 (23:44):
Hint, hint.

Speaker 1 (23:45):
Hutson ay Miku is sort of a good comparison here,
I say sort of in the sense that appearance wise, Yeah,
it's also an anime girl that most people would associate
with that kind of general J pop type music and
the vibe that a lot of v tubers also do.
But Hutsoni Miiku isn't a VTuber. It's basically just a
mascot for a set of computer software that music producers

(24:07):
can use to make vocal songs without having to hire
or use an actual vocalist. It's not like there's actually
a specific human being tied to this character. But it
is interesting that they were able to put Hatsanimiku on
stage at Coachella no. Granted, not everyone liked that performance,
even some of her fans, and a lot of people
thought it was pretty weird. But I would actually argue

(24:30):
that a lot of people are probably more familiar with
concerts by virtual artists than they think. If you've ever
listened to the Gorillas, then there you go. This is
a band that is a bunch of fictional animated characters,
and all the way back in two thousand and one,
way before v tubers, they were putting cartoons on stage
at concerts. Music critics were a little weirded out by

(24:59):
back then, but audiences seem to have liked it enough
to keep going to shows still, though it's kind of
hard to blame someone for being a little skeptical of
all this at first. I mean, for you, are we
still in that phase of justifying the technology and saying
art can be done with this, that you could have

(25:20):
a concert that is partially virtual and this is actually worthwhile?
Are we past that?

Speaker 5 (25:26):
I think it depends on the audience. It's like when
Scorsese says, like Marvel movies aren't movies. You know, It's
like you still have people that will point a finger
at something because it doesn't match their schema for what
art should look or feel like. You know, it happens
with music all the time, people saying that's not music.
Music is created by like a person strumming a physical

(25:46):
you know, like electronic music isn't music. Hip hop isn't music,
like right right, right right, orchestral music is only music,
you know. I think what's interesting about the space that
we're finding ourselves in right now is people used to
get into youtubing because of their fandom of anime. It
was this like combination of live streaming and of anime.
But what was crazy. So there's an amazing festival conference

(26:10):
every year called off kay Expot and there was a
couple of people I overheard say that they were fans
of youtubing, not coming from an anime fandom, like they
were justvtuber fans. A lot of people talk about you
fall down the YouTuber rabbit hole. You know, it's like
it is a rabbit hole, like like i'd like and
I say that lovingly, but it's like there's two kinds
of people who have been on YouTuber TikTok, those who

(26:33):
have had YouTuber clips served to them and those who
will you know, it's like, uh, you're just gonna see
it at a point you know.

Speaker 1 (26:42):
Okay, maybevtubing is going to become more mainstream, but you
know what else is becoming more mainstream AI. So how
are the fans and more importantly, the v tubers feeling
about the possibility of artists becoming automated? That's after the break.

(27:14):
We can't talk about v tubers without talking about Blue.
So this is an AI generated v tuber who was
created by a guy who ran a really successful YouTube channel,
but he wanted to take a break and he realized
that if he physically wasn't on screen, he wouldn't be
able to keep his business running. The creator talked to
CNBC and broke it down in a really straightforward way.

Speaker 6 (27:37):
The flow in this equation is the human, so we
need to somehow remove the human out of this, out
of the channel.

Speaker 1 (27:44):
So to be clear, this is someone who came from
outside of YouTuber culture and kind of just jumped in.
And not only were a lot of v tuber fans
not into it, a lot of his own fans didn't
like it either, and they were very vocal about it.
On the other hand, there is an obvious financial incentive here.
If not for individual creators, then for corporations. Last year,

(28:08):
the venture capital firm Andrees and Horowitz posted an article
that has this anime market map, and it puts AI
companions and V twoing side by side and breaks down
the kind of money that can be made here. I
don't think it's a stretch to imagine that there are
companies who were very interested in figuring out how they
can make money more efficiently off of fans if they

(28:29):
can convince them to like AI. But if you talk
to those fans and I have, you start to realize
that this might not be such an easy sell. One
thing that I've noticed recently is that when somebody's describing
v tubers, they always include it somewhere in parentheses, not AI.

(28:50):
This isn't AI. I guess. One of the things that
I think about is that even in the you could say,
more traditional same music industry, right, there's a lot of
talk about, hey, how can we use AI and music?
And this isn't necessarily coming from musicians, It's coming from
the corporations. Yeah, right, And so I think if there

(29:10):
are corporations who are thinking about, how could we have
we could just generate music via AI and we could
just have a virtual artist that's starting to get a
little bit close to whatvtubers are doing, and it seems
like actually you tubers might be the first line of
where this starts to encroach.

Speaker 2 (29:32):
That's interesting.

Speaker 3 (29:33):
I think that the culture and of youtubing is that
if you use AI that it's really looked down upon.

Speaker 2 (29:38):
So I think that a lot of YouTubers.

Speaker 3 (29:42):
Have made that ruin because we're all independent and we
have that kind of culture of you know, let's keep
working with human with humans, like right, yeah, I want
to say, you know, like in our sphere, we're pretty
safe from that. Vtwo B has grown because of artists.

(30:03):
You know, our visuals are made by human artists. Our
rigging is made by human riggers, Our songs.

Speaker 2 (30:11):
Are made by humans.

Speaker 3 (30:13):
And I think that it would be a little bit
insulting to the way we grow and the way that
we have advertised ourselves has always been community based. And
you know, a lot of the fan art that's made,
like the people who watch us are humans. Like art
is an expression of, you know, the human experience. So

(30:36):
to lose that in the entertainment industry, I think is
a really scary thought. And I hope that will never
lose that, and I hope that the things that really
mean the most to us well will still be the
human creative thing, even if it does mean it costs
more money.

Speaker 1 (30:54):
I mean, I think there's always that, and this is
just speaking you know, as artists here. I think there's
always worry that some of the audience might start to
be satisfied with fake right, is that they get they
really enjoy somebody who's making real stuff for them, and

(31:14):
they really appreciate what they're doing as a person. And
then if they're provided something which is just an endless
supply of stuff, even if it's not as good, they
might say, ah, I like this because this person never
takes breaks. This person, right, this AI thing never takes breaks.
And if I could be entertained by an AI fake

(31:35):
version of something that I like, I'll take that because
it's more convenient.

Speaker 3 (31:41):
Yeah, I definitely see where you're coming from, especially like
when I go on YouTube now, I go on YouTube shorts,
and I see a lot of this AI dub stuff,
and like, you know, to be honest, like I kind
of don't get it too much, Like I know that
it's kind of like it's kind of like this junk

(32:03):
food of consumption of media where it's like really fast
and really easy, but then you kind of realize this
isn't good for me and you go back to that
human created stuff. I know it's kind of inevitable that
we will see it, but I think, you know, I
think people will always go back and realize, you know,
this is like, yes, this is quick, and this is

(32:24):
making me entertained, but it doesn't give me that same
fulfillment as listening to someone who cried while writing the
lyrics to a song. You know what I mean. I,
for example, like one of the songs that I sing
is something that I like, poured my entire heart into.
And I think that no matter how far into the
AI sphere people get into, like, it will never amount

(32:47):
to like that experience and you know, being able to
tell that story that only I have experience.

Speaker 1 (32:53):
So you don't think any of your fans would leave
you for an AI Maria.

Speaker 3 (32:57):
Yeah, I don't think they will.

Speaker 1 (33:00):
And maybe this is counterintuitive, but fans really seem to
like the idea that there are people tied to all
of this.

Speaker 5 (33:08):
One of the cool things about YouTube and community is
how people see these virtual characters. They assume this must
be like an AI friendly like fandom, you know what
I mean? Yes, so not the case, Like what's amazing
is number one. There's always a human element. There are
famous v tuber modelers, character riggers, character animators, because like

(33:30):
it's always about the artist. You know. V tubers aren't
just live streamers, they're also voice actors. They're motion capture performers.
Like to have a model. That model is rigged, so
every pixel that you see has some type of physics
applied to it more or less. Right, So if I
have a model, it's not just enough for me to

(33:51):
sit here. I have to be animating. I have to
be in a state of almost like pantomime level of.

Speaker 1 (33:57):
Performance, really exaggerated.

Speaker 5 (33:59):
Yeah, a VTuber is a real time person that has
to understand like they play their model like it's an instrument.
There's a term in VTuber called scuff, Like you can
be the biggest agency in the world and there will
be a degree of like something's gonna go wrong and
the fans are like haha, haa, like look at the scuff.

Speaker 1 (34:15):
You know.

Speaker 5 (34:15):
It's like if something doesn't go exactly as planned, the
fans celebrated. They're like Oh that's cool. It doesn't fully
like Pierce Surveil necessarily, but it's enough to show that
this is live, like this is real. You know.

Speaker 1 (34:29):
I find this conflict really interesting because I came into
this whole thing thinking, man, v tubers are the obvious
first target. They're really going to be going at this
trying to push AI on them, And you know what,
I still think that, But what I'm seeing is that
the community is actively fighting against it, and there are
people who are being very vocal about not wanting AI

(34:51):
in their space at all.

Speaker 5 (34:53):
Part of the reason that we got so excited about
youtubeing number one was because of how, at the time
when it was put on a radar, it was the
only online fantom that was rejecting NFTs and web three.
Interesting really, yeah, oh they just weren't. They didn't want
any other The fans shot it down. Wow, they want
to be fans. They don't want financial incentives for being fans.
NFT became synonymous with scam and the vtaming I mean

(35:16):
not just the vtubing space, but like, yeah, vtubing fans
rejected NFTs and then vtubing fans project AI.

Speaker 1 (35:23):
You know, this actually reminds me of something else that
I sought the concert. So the Fantastic Reality Concert was
sponsored by this Japanese YouTuber app called Irium, which is
basically this streaming app that only hasv tubers on it.
The idea is that if you want to try outvtubing,
the app helps you create your own avatar and you
can do everything on your phone. Anyway, I met one

(35:44):
of the representatives there and I was talking to him,
and as we were talking, I asked him his company's
stance on AI, and he told me that actually, the
Arium app did have some basic AI features to help
you animate your avatar, but when they brought the app
to the they removed all those features because they realized
that people really did not like AI at all. And

(36:06):
just on the human connection thing. There's been some pretty
wild stuff happening in thevtubing world that maybe illustrates this
better than any of that. So I mentioned iron Mouse
a little earlier. This is the VTuber who at one
point broke a record for the most people subscribed on
Twitch and who was also the closing singer for the
Fantastic Reality show. Three weeks after the show, iron Mouse

(36:29):
posted a video explaining that she was leaving her agency.
She said the company owed money not just to her,
but to a charity.

Speaker 7 (36:38):
Unfortunately, I recently found out that for the past couple
of months I have been misled by the show jo
With the information that I currently have, I believe that
I am owed a significant amount of funds which I
have not been paid. And most importantly, the thing that
hurts me the most is yes that the Immune Deficiency Foundation,

(37:02):
which is the most important charity to me and also
the reason why I'm here today, is owed over half
a million dollars from the show.

Speaker 2 (37:12):
Jill.

Speaker 1 (37:13):
This was bad news. Ironmouse posted a link so that
people could donate to the foundation, maybe to make up
some of the difference. Over the next three days, her
fans helped her raise over one point two million dollars
for the foundation. Man, you could say this stuff is silly,
you can say you don't like the music, you can
say whatever you want. But I don't know if you

(37:35):
can say it's not real, because that is over a
million dollars of very real money that can go to
help very real people. And in talking to Maria and Spencer,
I started thinking more about the VTuber world, not just
from the viewer standpoint, But from the streamer standpoint, listening
to you talk about this really interesting streaming is you

(37:56):
know this much better than I do. Streaming is tough.
Streaming is hard, but you talking about the ability to
stream and then walk outside and nobody knows who you
are and that kind of thing, which is kind of cool.
Would you suggest vtwoing to other people? Maybe to me?

Speaker 2 (38:14):
Absolutely?

Speaker 1 (38:16):
Really?

Speaker 2 (38:17):
Yeah?

Speaker 3 (38:18):
And vtubing is something I think is for everyone, no
matter what kind of content you do. Like, honestly, I
think you have a really good chance because people are
looking for a lot of.

Speaker 2 (38:30):
Different kinds of YouTubers.

Speaker 3 (38:31):
You do anime related stuff, you're like a writer, like
that is something that I think.

Speaker 2 (38:37):
A lot of people would really enjoy.

Speaker 1 (38:40):
Really yeah, So hold on, how hard would it be
for me to flip myself into a YouTuber? What's involved?

Speaker 2 (38:49):
So there's a lot of different ways.

Speaker 3 (38:51):
Now, we have pre made models that you can adjust to,
you know, suit your aesthetic. There's models that artists that
you can adopt. There's also a way to make it
completely your own original, where you can work with an
artist to make a design kind of just send them
a mood board. There's also auditions. Erieung who is the

(39:13):
sponsor to their are concert. They have auditions open right
now where they have pre made models and they're just
looking for the souls behind it.

Speaker 2 (39:20):
So a lot of different ways.

Speaker 1 (39:23):
Oh so I could just try to apply Yeah, I
wanted to. I could just jump in and you go
straight into it.

Speaker 3 (39:29):
You have streaming experience, you have you know your writing experience,
you have a lot going for you.

Speaker 2 (39:35):
I think you have a chance.

Speaker 1 (39:36):
Wow, Okay, I will I will consider this. I will
consider this.

Speaker 6 (39:40):
Yeah.

Speaker 3 (39:40):
For those who are just getting into vtubing themselves, I'd
like to say that it just starts off with a dream.
It's kind of my takeaway for those who are who
are interested in starting youtubing, and for those who are
completely new to the whole concept of youtubing, I would say,
give us a There's no one kind of streamer, same thing.

(40:02):
There's no one kind of betuber. If you haven't found
a YouTuber you like, maybe just keep looking. There's a
lot of different creators out there. There's cooking betubers, there's
science betubers, there's history related ones. There's so much out there,
and if you have an interest in something, I'm definitely
sure there's a YouTuber out there for you to watch.

Speaker 1 (40:21):
I'm being serious about this. I'm actually consideringvtubing. I might
talk to you again about the Absolutely, I'm actually thinking
about this because if I don't have if I can
get up and like be in my pajamas and still
turn on and stream, Yeah, that's kind of an attractive proposition.
I'm not even playing with you right now.

Speaker 2 (40:41):
No, exactly.

Speaker 3 (40:41):
A lot goes into IRL streaming, right there's like the
cameras set up, the lighting setup, you know, I definitely
recommend it. There's a lot of IRL streamers too that
have a VTuber model for those times that they don't
want to have their face on there.

Speaker 2 (40:55):
So okay, you can always mix match.

Speaker 1 (41:01):
All right, we're winded down here, and you might be
still here at the end and saying, man, I still
don't like any of this, all this VTuber stuff, this music.
At the end of the day, it's all fake. And
maybe you can say that, but I personally don't have
that luxury because I like rap music. Hip hop. Rap

(41:21):
is a genre that, despite being completely obsessed with quote
unquote reality, has always had some facet of collective make believe.
Every musical genre, every musical culture has had some element
of collective pretending to it. You could talk about hip hop,

(41:41):
you could talk about folk music, you could talk about
punk music. VTuber fans, I think, are just more honest
and maybe less pretentious about the whole thing. But there
is something that I think YouTuber fans might have on
the rest of us, for real, is that maybe they
have had more time than us to think about what
it means means to separate the human from the machine

(42:03):
and to draw a border and to protect the human
creativity there. And so seeing how they look at AI
is really interesting to me, and maybe it's an example
that other communities could follow, because if they can't prevent
AI from encroaching on their culture and their art, man,
I think the rest of us are cooked for real,

(42:24):
but we don't even have to intellectualize it like that.
I talk to a bunch of people at this fantastic
reality concert, and I keep coming back to what this
one guy told me at the end.

Speaker 6 (42:35):
Metubers are an expression of the happiness. To me, and
like I think a lot of us giving the happiness
from watching them. I don't know exactly why, or how
or anything like that, but all I can say is
that At the end of the day, Midfantome makes me
happy and that's what matters to me.

Speaker 1 (42:57):
And you know what, who am I to argue with that?
That is it for this one. Thank you so much
for listening to kill Switch. Let us know what you think,
and you know, if there's something you want us to cover,
you can let us know. You can hit us up
at kill Switch at Kaleidoscope dot NYC, and we're also

(43:18):
on Instagram at kill Switch Pod. You could also hit
me directly at dex Digi that's d e x d
I g I on Instagram or on Blue Sky. Oh
and quick announcement, we're gonna be on break for a
couple of weeks, will be back on September third, so
you know that gives you a little bit of time
to maybe catch up on the backlog if there's any
past episodes you might have missed. And while you're at it,

(43:41):
maybe go to your podcast section of choice and leave
us a review because it really does help other people
find the show, which helps us keep doing our thing.
Also got to give a big shout out to Miniature Christian,
senior culture editor at Wired Magazine. This whole episode actually
is partially based on article that I wrote for Wired,

(44:01):
and so if you'd like to read that, plus all
the other things I mentioned in this episode, you can
find that. As always, all those links are in the
show note. And as always, this show was hosted by Me,
Dexter Thomas Junior. It's produced by Sena Ozaki, Darluk Potts,
and Kate Osborne. We also had production help on this
one from Alex Zaneveld. Our theme song is by me

(44:24):
and Kyle Murdoch, and Kyle also mixed the show from Kaleidoscope.
Our executive producers are Oswald Lachin, Mangesh Hachigadur, and Kate Osborne.
From iHeart our executive producers are Katrina Norvil and Nikki E.

Speaker 4 (44:37):
Tour.

Speaker 1 (44:38):
Also, for the special few who stick around through the
end of the show, I gotta say one thing. Remember
that I mentioned that there's a long list of credits
for the people who put the fantastic reality show together. Well,
at the end of the concert, on those big screens,
they roll the credits for the show, including the artists
in the names of the writers, and the crowd stuck

(44:59):
around around watch the whole thing and cheered. I thought
that was pretty cool anyway, Catch on the next one,

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