Unwrapping the Story of Cadbury

This brand grew from a small Quaker cocoa shop to one of the largest chocolate & snack companies in the world. Anney and Lauren go on the hunt for the history of Cadbury.

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Episode Transcript

Speaker 1 (00:09):
Hello, and welcome to Saber Protection of iHeartRadio. I'm Annie
Rees and I'm more on Vocal Bomb, and today we
have an episode for you about Cadbury. Yes, not a sponsor, Nope, nope,
just a very large chocolate tier and et cetera company that, Yeah,
I mean so associated with Easter in the United States certainly,

(00:33):
and other places also, but perhaps to a lesser extent.
I feel like that is the brand's largest association here
in the US, and as Easter is coming up as
we record this, yeah, I was like, sure, let's do
this mammoth wild outline that I could have kept reading

(00:55):
for for another two days. Yeah, I mean that's a
good point, Lauren, because I feel like here in the
US Cadbury we know what it is. And I guess
I should say I'm speaking from my anecdotal perspective, but
we know what it is. But it's bigger deal in
other places. Yes, yes, yes, a much bigger deal than

(01:18):
I was anticipating. But yes, yes, I did write a
note in here my Easter thoughts all caps. Oh yeah, yes,
I've shared them before. I like Easter, I like Easter
egg hunting a lot. Okay, Um, I would say from

(01:40):
a very young age, I had my suspicions about the
Easter Bunny. But that's fine, hold on, hold on, hold on.
I need I need to I need to know more
about this um, specifically what kind of suspicions, because when
normal people say suspicions about the Easter Bunny, I assume
that they mean that he probably isn't real and that

(02:01):
that's your suspicion. But when Annie Reese says that, I'm like,
do you suspect that he's a vampire? Like, do you like,
like what kind of I just Thoughty, something something was amiss,
I see. But it was just funny because from very

(02:21):
very young I was all in on like the Tooth Fairy,
like all kinds of things, these mystical creatures, but the
Easter Bunny, from like the get go, I was like, mm,
I don't know, I don't know about this. Yeah, yeah,
I did love the getting of the Easter eggs, which

(02:43):
my family was very big in and they had to
institute a rule around me because I was too eager
about it, and I would just like run ahead and
take all the Easter eggs and no one else would
get any in anyway. But as I said, with Halloween.
I'm not the candy is not what I like. I
like the competitive gidding face. I would give away the candy,

(03:08):
you can have it. I don't care about that part.
So I'm not like Cadberry eggs, which is what I
associate with Easter, like the Cadburry cream eggs specifically. Yes,
I mean I could probably count on two hands how
many times I've had that, Like I would just give
it away. I didn't. Wow, wasn't my thing, even though

(03:30):
I didn't dislike them. It just was like I was
more eggs. Okay, Um, I need yell to understand that,
Like if it's not, I think it's coming through on audio.
But but Annie's face is very um intense as she

(03:51):
is describing the fervor with which she yeah hunting down
these eggs. Um uh yeah, I don't. I don't know. Um.
On kind of the flip side, if I ever attended
an actual Easter egg hunt kind of situation like an
out like a big outdoors one, which is I think

(04:11):
the kind that you're talking about. Um, I mean like
my my my parents would like hide Easter eggs around
the house. But that was but maybe like a like
a dozen or so like it wasn't a really big deal.
Um so, so I don't have that experience in my background.
Um and I do love a Cadbury cream egg. H

(04:34):
They're real weird just that goo is so not good
but like delight. I don't know. I can't eat like
a whole whole one in one sitting, certainly not anymore.
They're way too chigary for me now. But but now
I'm They're one of the few like holiday candies that

(04:54):
I do still have like a pang of nostalgia for
when I see them in a shop, like like around
this time of year, I'm like, do I need to
buy myself a Cadburry egg? Um. For a long time
I did see. Now I'm wondering, are you talking about
like the because the ones I'm thinking of like imminent
peanut sized Oh not about the bigger ones. I'm talking

(05:18):
about the big ones. Oh okay, got you? Okay, yeah,
because I was like, you can't eat like the ones.
I got you either way, do what you need to do.
I just wanted to clarify. Oh yes, well, uh, you
can see our chocolate episodes. I think hot chocolate is

(05:40):
particularly relevant for this one. S Yes, we did talk
about Easter eggs. Yeah, we did a whole episode on
Easter eggs. We did. Yeah, But from what I understand,
we haven't done one on peeps. I know we've talked
about peeps. I searched it, and I don't think we

(06:00):
have done one. I thought we had, but you are
correct we have not. Wow. Wow, that's a year from now,
ye talking about peeps. I can't wait. Maybe, I mean,
I maybe it's one of those things that I looked
into briefly and there wasn't really that much there, and

(06:23):
I was kind of like, well, maybe we can do
Like I don't know, i'd have to I have no idea. Wow,
I think there's plenty to talk about, especially with the
microwaving of the peeps. Sure there's a lot we could
dig into. That's for future as though. Yeah, not a
problem for today. No, the problem we have for today

(06:45):
brings us to our question, I guess, and yes, Cadbury,
what is it? Well? Cadbury is a brand of mostly
chocolate based andies, confections and snacks that operates worldwide, perhaps
best known in the United States for their Easter themed

(07:07):
egg shaped chocolates, Their international product lines are wide encompassing
solid and filled chocolate bars and bites, and hot and
cold drink mixes and cookies, snack bars and snack cakes.
They are they are just massive. Um. They have multiple
sub brands, they have a theme park. They are one

(07:28):
of the largest chocolate brands in the world. It's like,
it's like if Willy Wonka were an extra century old
and had like really sold out. It's just for various
communities around the world. Cadbury is a daily, familiar, nostalgic
comfort food brand. Wow, I hope listeners right in about

(07:50):
this because this is not my experience, but I learn
doing this research it is experience of a lot of people. Yeah. Absolutely,
m yeah. Today they are owned by Mandola's International, which
also owns all kinds of other snack and candy and
drink brands, from like Rits and Triscuits, Crackerers to Sour

(08:10):
Patch Kids and Triednk Gum. Perhaps most applicably, they also
own Oreo, so you sometimes see co branding with Cadbury
and Oreo. And Cadbury's UK lineup is perhaps the widest.
It includes it's a savor list. It includes dairy milk bars,
which are your basic chocolate bar in flavors like I

(08:33):
don't know, plain, triple chalk, toffee, walnut, chopped nut, crunchy bits,
Oreo mint, Oreo, chocolate, biscuit and fudge, peanut, caramel, crisp,
and fruit nut, the fruit and nut being raisin and
almond in this case. Then dark milk and white and
Cara milk bars. Specialty bars like chump, Crunchy, Curly, Whorley,

(08:58):
double Decker, Flake, Picnic Twirl and whispa those I don't
know what most of those are. There's the sort of
fancier Bourneville line. Um. There are various buttons and bites.
There are cocoa and shake mixes. There are boxed chocolates.
They have brunch bars, which are granola bars, UM chocolate

(09:20):
chip cookies and brownies, sandwich cookies, fingers which are like
chocolate covered rods sort sort of like a like a
pocky kind of situation. Yeah, um, mini donuts and chocolate clusters. Also,
um fries bars, um chocolate cream, peppermint cream and Turkish
delight hooftah. Yes, and I think I'm missing a few

(09:43):
in there. If I've missed your personal favorite and you
are mad, uh, please please feel free to write in
In the US, Yeah, it's pretty much just those cream
eggs that I mentioned at the top, which are a
sort of I don't know, like like a golf ball
sized egg that's filled with like a fondant cream that's
colored in white and yellow to look vaguely like an

(10:05):
egg yoke. And it's one of those things that I
feel like the more you describe it, the more completely wild.
It sounds like like a like an alien, like an
absolute movie prop from a horror film. But yeah, there's
also come in chocolate cream flavors and they're carmel filled.

(10:25):
Then there are the mini eggs, which is what you
were talking about. These are like milk chocolate candy coated um.
They're similar ball shaped candies themed for fallen Christmas. They
now have the Carmellow brand under Cadbury. In the US,
we also get a small number of dairy milk bars,
a fruit and nut roast, Ammond Royal Dark, a couple

(10:46):
like limited edition sort of things. Australian India do have
slightly wider ranges, but perhaps mostly also in like holiday
themed limited seasonal lines. Yeah, I get the idea that
outside of the UK it's more a holiday based brand. Um, yeah,

(11:09):
but but but y'all, y'all write in, write in and
let us know, yes, please please please, Well what about
the nutrition don't eat brands? M hmm, Yeah, I mean
this is like again insert random horror idea here, but

(11:32):
this is you know, Halloween three. You're watching the commercial. Yeah, yeah,
I stuck in your head. The mask is on your
face and you melt into a pile of bugs. And
if you haven't seen that movie, well I recommend you
check it out. Like like the Cadbury cream egg, it
doesn't make a lot of sense and yet and certainly
you know it's bad for you, but like, but it's

(11:54):
still really pleasurable in a certain way. It is. Well,
we do have some numbers for you. Oh heck we do. Okay,
So Cadbury has manufacturing plants in at least ten countries.
Its products are available in at least forty countries. The
top three markets are the UK, Australia, in India. In India,

(12:18):
the sub brand Dairy Milk alone holds over forty percent
of the chocolate market. Wow. Yeah. Cadbury Worldwide was making
about three point nine billion dollars in net revenue a year.
As of twenty eighteen, and that number seems to be

(12:39):
have been going up. They were making about five point
seven billion as of twenty twenty two. Yeah. Yeah, yeah,
Mandolas is the like either second or third largest chocolate
producing company in the world, right up there with a
Ferrero Group and Mars Wrigley. H They're okay, this this

(13:03):
is a this is a fun one. Um. There is
a Madbury Cadbury competition. I think once a year. I
think only in India. I couldn't track down information about
this happening in other places. But that doesn't mean it
doesn't y'all let me know. But okay, um that this competition,
let's let's participants choose from thousands of ingredients to make

(13:27):
a unique new dairy milk bar flavor. I read that
there are ninety thousand potential combinations, but I didn't check
their math. Um. I think this competition started in twenty
nineteen and there was an ad campaign for it for
which they rewrote modern major general like from Pirates of Penzance,

(13:52):
like like yeah, yeah, they recorded it with an eighteen
dude choir as it should Yeah obviously, Yeah, it's it's
pretty good. Huh. Yeah, it sounds excellent, and I am
I'm not gonna I'm not gonna sing it for you today.
I'm sorry. I'm sorry. I don't think so we'll see

(14:13):
what we'll see by the end of the episode. Maybe
I'll come around. Okay, we do have some world records. Uh.
Cadbury Nigeria produced a thirty meter tall inflatable made to
look like a jar of born Vita drink mix, which
is a brand of drink mix. Um. Uh So that
snagged a record for being the world's largest inflatable jar.

(14:39):
Huh yeah yeah um. Also the Guinness record for the
most Cadbury cream eggs eaten in one minute. It was
set in twenty fourteen. It's held by a fellow from
Canada and he consumed six in a minute. M M yeah,

(15:00):
well congrats, Yeah, yeah, congrats to that guy. I'm pretty
sure that that made me say out loud. Oh no, mmmmmm.
Well here's a fact that made me gasp audibly when
I was doing the research. Cadbury has a theme park. Yeah,

(15:23):
and it's called Cadbury World, and it has rides, It
has a Madam Twossod's Wax Museum, and it gets about
five hundred thousand visitors a year. Yeah, yeah, yeah. They
have a museum with nearly two thousand bits of Cadbury memorabilia,
including packaging and marketing items dating back to the eighteen nineties.

(15:46):
You can go with your school. They offer a bunch
of different educational programs, including a science talk for key
Stage four students which is like ages of fourteen to sixteen,
and you can have afternoon TI with Cadbury characters. Cadbury
has characters um like the Caramel Bunny and Freddo the

(16:06):
Frog um and mister Cadbury's Parrot. Oh yeah, because of
course I looked up the menu. You got to okay.
For kids, the menu is finger sandwiches um with ham
or cheese or jam um, plus potato crisps, mini cakes

(16:27):
and fruit skewers um and a choice of hot chocolate
or juice. For adults, the menu includes a finger sandwiches
um like salmon and cream, cheese, ham and mustard and
cheese and pickle, plus cakes, scones, macarons, and a choice
of hot chocolate coffee or an assortment of tea. Well
it sounds lovely, you know. I have to say. Having

(16:50):
no nostalgia for any of these characters. They look terrifying
to me. Oh, I can't wait to look them up.
Then hit. It feels very silent Hill three to me personally.
Oh oh, Robbie, they're rabbit. Yeah yeah, but I mean
but not covered in blood. I mean they're you know,

(17:12):
perhaps Okay, Well, I cannot wait to look that up. Then, um,
I love how it's like you and I are on
such a track that we take it silent Hill three. Yeah,
that that's just where we're going to go with it.

(17:35):
Very specific. But there we there, we are, there, we
are there, we are Robbie the Rabbit if you know,
you know, um whoa. We do have quite the history
for you, we do. But first we have a quick
break for a word from our sponsors, and we're back.

(17:59):
Thank you, yes, thank you, so yes. As we mentioned
at the top of the episode, go check out the
episodes we've done on chocolate, particularly hot chocolate, perhaps very
relevant to this. So the history of the Cadbury Company
goes back to the early eighteen hundreds, back when manufacturers,

(18:21):
especially in Europe, still weren't entirely sure what to do
with cacao from South America, which is what we talked
about in that hot chocolate episode specifically because generally speaking,
at that time, it was used to make sort of
a bitter, sort of oily, health to drink. At least
in Europe, it was kind of promoted or touted as
a health drink, mostly because that's all people knew how

(18:44):
to do with it. We really didn't have the technology
to do anything else with it at that point. So,
with that health aspect in mind, the Cadbury family, who
were Quakers, attempted to use this basis of cacao to
make a nutritious alternative to alcohol. Yes, so their product

(19:05):
was part of something that family member Deborah Cadbury would
later go on to call Quaker capitalism. She wrote this
the whole book about Cadbury and their origins of it,
and I use a lot of that in here, so
keep that in mind. Yeah, and Quaker capitalism is a
whole whole thing. Yeah. Well, we'll get into it a
little bit, but please continue, Yes, Chess. According to her,

(19:26):
Quaker capitalism, which we will be talking about throughout this
was it basically meant like putting the idea of helping
people first and profits second. It also meant things that
to me read like of course, but yeah, definitely. At
the time we're not given but things like Saturday's off

(19:47):
pensions benefits, free visits to things like doctors, which still
is not a thing form. But yeah, eventually, again according
to Cadbury, they wanted to extend all of these things
to the community at large, community that was working with them,
which manifested in so called Quaker utopia towns. And one

(20:07):
of the earliest of these model villages was Bourneville, located
just south of Birmingham in England, and it was first
set up in eighteen ninety three. So that's where like
their original headquarters is. But let's unpack that a bit.
So Cadbury details, as I said, the origin story in

(20:30):
her book, and as she tells it, in the late
eighteenth century, one of her ancestors, who was named Richard
Tapper Cadbury, an English draper, sent his youngest son John
to study a new arrival in Europe that was causing
a lot of conversation cacaw. Yeah, so they were like, oh,
what can we do with this? And of note, they

(20:52):
were a wealthy Quaker family, so Richard believed that cacao
could be the solution to these who indulged in things
like gin like an alternative to alcohol, and that it
could be used to make this nutritious, non alcoholic beverage.
That could just like going back to that Quaker capitalism

(21:12):
where it would really solve a problem. And yeah, it
would be a sealthy thing, an improvement in people's lives exactly.
So in eighteen twenty four, John opened a small shop
selling drinking chocolate and cacao just in general. In eighteen
thirty one he decided to focus more on the manufacturing
of these things and kind of made a small factory

(21:36):
to do that. Okay, here's another thing I didn't know.
I didn't know, but in eighteen fifty four, Cadgory received
a royal warrant to be the official manufacturers of chocolate
and coco for Queen Victoria. Yeah, the royal warrant system

(21:56):
is a whole thing that we could get into. We're
mentioning it like one other time, but but I think, yeah,
that that's for another day. Basically, Yeah, like like you
get to put the Royal seal on your packaging and
it's it's it's really great marketing. We're not depending on
how much people like the rolling monarch. I don't know

(22:17):
also true, also true. Yes, Um, all right, So when
John's health was struggling, his son's Georgian Richard, took the
chocolate business over and they really flipped it into a
success with milestones like purchasing a Dutch coco press, which
we've talked about, and launching what they called coco Essence

(22:39):
in eighteen sixty six. This is like around the time
they were doing chocolate solids that you could buy with
spices in them for the first time. Yes, and they
did all of this while taking on local chocolate competitors,
including and perhaps especially local Quaker competitors that were also
in the chocolate busines. So Deborah Cadberry's book is it

(23:03):
focuses a lot on this is what the Chocolate Wars
is they're called as she called them. And yeah, it
did matter because there is a whole set of business
ethics associated with Quaker capitalism and this is a whole
practice that has been in place since the Civil War.

(23:23):
These ethics have been voted on regularly since and it
has a lot to do with wealth creation. Again, that's
a different podcast, but it is related to what we're
talking about. The idea was that wealth creation shouldn't be
for profit but for the good of the workers. As
we said, reckless debt was viewed as shameful. Advertising was

(23:45):
also viewed as shameful. Yes, But the twentieth century saw
the beginning of these chocolate wars, as Debbrook Cabaret called them,
that eroded Quaker capitalism in this realm at least. And
this was in part due to increasing globalism and international competitors,

(24:07):
increasing trade, improving technology, new players in the fields. And
it did lead to a lot of these Quaker capitalists
either going out of business or adapting their form of
capitalism without the Quaker part as much. Yeah. Yeah, And
a piece of this whole thing was the passing of
these businesses from their Puritan owners to public shareholders. It's

(24:35):
you never know where the research once again, Wow, okay,
I did not know we would be talking about Quaker
capitalism in here. Yes, well we are ye. In nineteen
oh five, Cadbury released their Cadbury Dairy Milk. They first

(24:55):
used their trademark Shade of Purple in nineteen fourteen, and
I'm not being figurative about that trademark. More on that later,
More on that later. And in nineteen fifteen they released
their milk tray line of box chocolates, and I got
kind of confused by this, but some sources also suggest

(25:17):
that they were behind the first heart shaped boxes like
Valentine's Day heart shaped boxes that were first introduced in
the eighteen sixties. From what I read, and according to
what I read, the company wanted to use up any
leftover cocoa butter from their other products, and they leaned
into the idea of shareable products. They could mark it

(25:39):
as romantic, and the boxes featured all kinds of imagery
that we associate with Valentine's Day today, like flowers and Cupid.
That seems pretty early to me, but that's what the
sources say, all right, yeah, yeah, anyway, speaking of holidays,
the Cadburry cream egg all right, so the company was

(26:01):
not the first to manufacture chocolate Easter eggs. They these
chocolate Easter eggs started appearing in Germany and or France
at the start of the nineteenth century. J. S. Fry
and Sons Limited, which was a major competitor, which was
a major competitor of Cadbury and another Quaker capitalist company.

(26:23):
They were the first to offer a mass produced option
in eighteen seventy three, but Cadbury began making their own
versions soon after in eighteen seventy five, and theirs came
with this colorful foil wrapping that really set it apart. Yes,
so they became the preferred chocolate egg for Eastern A

(26:44):
lot of people think it's because of that colorful wrapping,
So there you go. Marketing it matters. So this is
one of those things I read in a bunch of
places and I was kind of like, huh, because I've
never experienced a Cadbury flake bar, but cad Berry flake
bars were allegedly invented via manufacturing accident in nineteen twenty.

(27:10):
There you go. Yeah, just kind of it's interesting looking.
I would love to hear more about it. When people
are bad what what? What is it? What is it? Described?
Describe what? I don't know. I don't know what this is.
It kind of looks like, to me, like a butterfinger,
but without the like it's like the middle part of
the butterfingers just chocolate, Okay, like flakes of chocolate that

(27:35):
almost look like chips. I don't know. It's hard to describe.
I've never seen it, but like I said, it came
up in a lot of the research and I guess
it's very popular, probably making people angry if they're listening
to this. Yeah, that's not quite what we should dive for.
But we do love hearing strong opinions, so please write

(27:57):
it all right. So Cadbury merged with J. S. Fry
and Sons to compete with round Tree, another Quaker capitalist
business in the chocolate industry, in nineteen nineteen. Yeah, and
Cadbury and Fry were a powerhouse. Like By nineteen thirty

(28:18):
they were not merely Britain's largest candy maker, they were
also the twenty fourth biggest company in the country by
stock market value. By nineteen thirty five, they were the
twenty ninth largest employer in the country. Wow. Yeah. In
nineteen twenty three, they released the first cream filled chocolate

(28:42):
eggs whoop okay. Yes. They opened their first overseas company
in Tasmania, Australia in nineteen twenty one, and then another
in New Zealand in nineteen thirty. Allegedly Cadbury in part
inspired Charlie and the Chocolate Factory because they would send
samples for kids to try at author Roald Dalls School.

(29:05):
In nineteen twenty nine, the brand launched in India in
nineteen forty eight, though I don't think it really got
big there until like new advertising pushes happened in the
nineteen nineties and early two thousands. Yeah, And speaking of
advertising pushes, with more widespread access to televisions for the
general population, Cadbury started advertising on TV in the mid

(29:29):
nineteen fifties. In nineteen fifty five, Queen Elizabeth the Second
granted Cadbury her own royal warrant. It was like one
of the first that she granted, so it's one of
the ones that was held for the longest after her
recent death, though it is unclear whether Charles is going
to renew it. Interesting, Okay. In sixty three, they released

(29:54):
the style of cream egg that we know and some
of us love contentiously love today. It was under the
Fry's brand originally, but then would be rebranded Cadbury in
nineteen seventy one. Freddo the Frog, meanwhile, was first created
in Australia back in the nineteen thirties by rival brand,

(30:15):
but the brand was bought out by Cadbury in nineteen
sixty seven. So this is this is not a Freddo
the Frog episode. Oh my, I just wanted to put
that in there. Yeah, of course it's important. I can't
wait to look this up. You know what else? This
reminds me of five nights at Freddy's. Oh sure, yeah,
oh my, oh my own mine. Well. Cadbury merged with Schwepps, yes,

(30:42):
that one, in nineteen sixty nine. They would demerge in
two thousand and eight. In the nineteen nineties, they have
to mention this, the company released the Spice Girls dairy
milk bar. The packaging is glorious. You have to look
it up. That's it, okay, as asked, Sure, but this

(31:04):
brings us to a lot of legal stuff, not about
the Spice Girls. But no, not to they no, all right,
So Lauren mentioned this color purple earlier in two thousand
and four, Cadbury attempted to trademark this purple color that
they had been using with their advertising. They said that

(31:27):
they used it to honor Queen Victoria, that they've been
using it for almost two centuries. Nestlee, Yes, that one
countered them, arguing it would qualify as quote commercial advantage. Okay, yeah,
and the ensuing legal battle lasted for four years when

(31:49):
the judge eventually sided with Cadbury, but Nestley was not
done and brought the whole thing back to the Court
of Appeal and one on what sounded to me like
a technicality. They're kind of like you didn't fill out
the form. This This would wind up going back and
forth through various courts of appeals until twenty twenty two. Wow.

(32:15):
And honestly I don't understand enough about trademark law to
explain it properly, but in the end, yes, Cadbury was
allowed to trademark this particular shade of purple using particular language.
The exact shade of purple is a pantone to six

(32:39):
eight five C in case that means anything to anyone,
And according to some law blogs that I read, the
ruling has brought clarity to UK color trademark law. So wow,
thanks Cadbury's and Nestley for fighting it out UK colored

(33:01):
trademark Well yeah, okay, well other legal things. In two
thousand and nine, Craft Foods launched a very fraught and
very public effort to purchase Cadbury, and there was a
bidding war with Hershey. It was not pretty, and Cadbury

(33:23):
was purchased for less than what they asked for though
it was still nineteen billion dollars okay, yeah, but many
viewed it as the loss of the last independent British
chocolate company. Yeah. Craft didn't really help the situation because
they like immediately made some really controversial decisions, like like
the closing one of the long running factories in England

(33:44):
to move work overseas. So right, and the public pushback
in Britain was so strong that lawmakers introduced new laws
to prevent the foreign takeover of local businesses. I think
some of them were dubbed like the Cadbury Law just
popularly yeah sure um. Interestingly, UM, the purchase did lead

(34:08):
to the to the merging of like all Craft Confectionery
research into the Cadbury Science Center in Redding. Yeah um,
from which was born in twenty eleven, UM a patent
for temperature resistant chocolate which can stay solid in conditions

(34:31):
up to one hundred and four degrees fahrenheit. Oh yeah yeah.
In twenty twelve, Cadbury was the official treat provider to
the London Olympics. Okay, uh huh. And and that same
year the UM, the the international snack and confection side

(34:53):
of Craft, split off to become Mandolas International UM, of
which Cadbury is a subsidiary UM here in the United States,
though Cadbury is licensed through Hershey's hoof, yeah, hoof. When
you pitched this idea, you did tell me this is

(35:14):
gonna be a lot of legal drama. You're right, yeah, yeah,
it's I mean, these these these these business episodes are
always really fascinating in a way that is completely opposite
of the type of fascinating that I think most most
of our episodes are. It's like, hold on, let me
get through some dry legalize now. But oh but still

(35:36):
like there's drama. It's great, it's great. I mean, trademarking
color of purple. That's amazing and right in an eighteen
year battle to do so what I mean, Wow, I
mean it's a it's a nice shade of purple. It
is it is. I really like it. Yeah. M ah well, well, indeed,

(36:07):
all right, Annie is saying that because I have pasted
in the lyrics to this modern major General rewrite for
the commercial. So all right, let's let's see how far
I get. Okay, let's add a little basil, apple, coconut
and licorice. We're mixing, rolling, poking, slopping, dipping, giving it
a squish, take handfuls pinches, dollops, golops and glugs and

(36:29):
throw them in the dish. From cinnamonto teragon and almost
anything you wish, gummies, berries, lemon, grass, or even something
spicy ish a chocolate lick concoction that we all agree
is quite delish. Now each and every person nationwide is
going Madbury. Let's ponder and invent as scrumches dairy milk
for Cadbury. WHOA, yeah, collapsuf, that was amazing. Well, well,

(36:59):
thank you for sure, You're welcome, and I'm sorry. Uh no,
there we go, uh so, yeah, yeah, that was a
whole thing that happened. It keeps going. The song continues
to go, I am not an eighteen dude choir, so
so I'm not and I'm honestly really shaky on on

(37:20):
the actual melody of that song as it turns out.
But but that is what we have to say about
the Cadbury Company for now. Oh now, but we do
have some listener mail for you. But first we have
one more cupak for a word from our sponsor. And

(37:47):
we're back. Thank you, sponsor, Yes, thank you, And we're
back with easter bunny that free, But what were you
concerned that he was going to take the eggs back?

(38:08):
Like what I thought it was all a big trick.
It was some kind of he was messing with my
mind in some way. Were you upset that the bunny
was laying eggs? That did confuse me? Okay, confuse me,
But I was more like, he shows up, he leaves
these eggs about, and I'm not sure why. Na, I'm

(38:33):
gonna go find him open him up. It felt kind
of like when you, like like in D and D,
were like, oh, gold, but you gotta question why why
it's there. Yeah, there's gonna be some kind of negative
effect if you just take that gold. Okay, but you
weren't worried about this with like Santa or the tooth Fairy. No,

(38:54):
it was specifically the Eastern Bay, all right, now? Cool? Yeah? Yeah, sure, yeah,
you know something to examine later about my mind my processes. Sure, yeah,
yeah that that is certainly something that I cannot currently

(39:18):
unpack for you. So I understand I've been I mean
clearly I'm still thinking about it because all caps at
the top of our outline. Yeah, well, I'll deal with
that later in the meantime Arc Wrotes, who has been binging. Yeah,

(39:38):
finally caught up. Looking back, the Joy of Cooking made
me think about cookbooks that are common. I've never had that,
but I've had a better homes and gardens for almost
thirty years, really well worn. I have a feeling if
you went through the US and looked, if someone doesn't
have Joy of Cooking, they probably have the better homes
and gardens. Cookbooks in general are just so interesting. My

(40:02):
youngest got me a copy of I Dream of Dinner
so you don't have to for Christmas, and it sounds
kind of like the Joy of Cooking. It has a
lot of stories around things. It does take some getting
used to. While it has a list of ingredients to
the side, it does not have the amounts. This forces
you to read through the instructions to get the amounts.

(40:23):
In a way, this is a good thing, as you
have to read the whole thing. Cookbooks in general could
be a whole series. There are so many cookbooks out
there that people love. We have a beat up copy
of the Super Steeler Cookbook that we use as well.
On a different note, I'd love to see a combination
show at some point with one of the ridiculous shows.

(40:44):
I can only imagine how much fun that would be.
Might as well also loop in the stuff they don't
want you to know folks as well, since it is
only one more. Oh yeah, yeah, yeah, I've been I've
been on Ridiculous History a couple of times talking. I

(41:06):
think I talked about butter in the early days, like
I dropped some butter facts and then kind of vanished.
I think, like you did nestly, didn't you do? Oh
um over on stuff they don't want you to know. Yeah,
I I talked about bottled water um and uh and
also about diamonds, which are two things that make me

(41:28):
very angry. So that was fun. Uh, I did I've
been on I think I've been on Ridiculous History twice
and stuff they don't want you to know once. But
I I mean, yeah, I've been. Bolen of course loves
talking about food. He's constantly giving us ideas, so down,

(41:50):
I'm down. There's a lot of conspiracies around food. Sugar,
I'm looking at you. Oh yeah, yeah yeah. I I've
pitched to them an episode about about the miracle berry
drama that happened and like big Sugar and how like
maybe that guy almost got assassinated by Big Sugar for

(42:11):
producing a product that can make tart things taste sweet
without sugar. Yep, I mean we're here, they know where
to find us, we know where to find them, you know.
I mean do we do that's true yours? Or it
gets crazy? And also yes, as we've been talking about

(42:34):
in a lot of past previous episodes, I think you're right.
I mean, we could do a whole many series on cookbooks,
but I love these kind of like if you go
to every other house, there will be one of this
or one of this or both of this, and your
kind of church cookbooks or your local community cookbooks. Yeah,
totally do. I do have a number of Better Homes

(42:55):
and Gardens cookbooks in my personal collection. Yes, some of
them are just so especially the like yearly ones that
they were putting out for a while. I don't know
if they still do or not, but they're just such
a specific moment in time. And I really love food
photography from cookbooks because whole it's it is stylistically telling

(43:16):
about what was going on at the time. Yes, in
addition to the recipes that they choose to feature, it's
like wow, that is not something that we would print
a photo of these days, certainly not in that CPIA tone.
But okay they are. They're a snapshot. As we said, yeah,

(43:37):
what's going on? Zach wrote, I was so excited to
hear your episode about Brunos, as it reminded me of
one of my favorite memories about my dad. He was
in the National Guard and in the early nineties he
spent some time stationed in Norway working with NATO at
the Norway Russia border. For a long time, I thought

(43:58):
the only souvenirs had brought back a reindeer skin and
a couple of troll statues. My dad also has an
incurable sweet tooth and consistent midnight cravings. One night, when
I was in my teens, I woke up to the
sound of him digging around in the kitchen. Imagine my
surprise when I found my dad squirting Hershey's chocolate syrup
into a bowl of freshly grated craft cheddar cheese. He

(44:21):
told me that he woke up craving a cheese he'd
had decades ago in Norway and this was the closest
he could come up with to simulate it. He called
it a yet tost yet tost I think, which I
would later come to learn is the goat milk variety
of brunos. After I went to college in a larger town,
I was able to find Ski Queen brunos at a
Kroger cheese counter, and my dad has had a block

(44:43):
of brunost on hand ever since. As for the chocolate
cheese concoction, as bad as it sounds, I'll just say,
don't knock it till you try it. I won't you
won't knock it, or you won't try it. I won't
knock it. I bet I can see it working. I
used to make a kind of Again, it sounds like

(45:06):
something that wouldn't work, but I would make like this
grilled cheese that had bree and chocolate in it, and
it was really good. Okay, so no I'm into it.
Oh yeah, yeah, no, I'll try pretty much anything. Yeah
me too, Me too. I And this was lovely, lovely memories.
I I looked for brunos last time I was at

(45:29):
the grocery. Sorry you didn't see it. But I feel
like because I have recently been on a really big
Indian food kick. I think I mentioned that recently, and
I've been looking for Pineer for forever, and it was
right in front of my eyes the whole time. So
sometimes I think you just need to see like the
packaging of the cheese. So maybe I'll look up like
some of the big brands, and then I'll have an
image in my head. Yeah yeah, but I'm on the look.

(45:52):
I'll look out. I feel like, yeah, it might not
be in like in like common like American branded groceries stores,
but it might show up in more like a like
an Aldi situation, or maybe like a whole food situation,
like something with like a slightly more international cheese counter. Okay,

(46:12):
all right, I think I could make this happen, hope
do I Oh yeah, I'm sure that I will. I'm
sure that I will. But yes, in the meantime, thank you,
thank you, Thank you to these listeners for writing in.
If you would like to write to us, you can

(46:33):
our emails hello at saborpod dot com. We are also
on social media. You can find us on Twitter, Facebook,
and Instagram at saborpod and we do hope to hear
from you. Sabor is production of iHeartRadio. For more podcasts
from my Heart Radio, you can visit the iHeartRadio app
Apple podcasts, or wherever you listen to your favorite shows.
Thanks as always to your superproducers Dylan Fagan and Andrew Howard.

(46:54):
Thanks to you for listening, and we hope that lots
more good things are coming your way.