December 19, 2023 • 32 mins
Ep. 145 Cliff Worley is an accomplished marketing leader and growth advisor to startups. As Sr. Director of Portfolio Growth Marketing at Kapor Capital, he provides strategic coaching to help VC-backed companies effectively go to market and scale customer acquisition. He also currently stands at the forefront of artificial intelligence, speaking nationally to audiences on his secrets to leveraging AI.
This conversation took place at the 2023 Annual Meeting of HOPE Global Economic Forum in Atlanta, GA. HOPE Global Economic Forums are the largest gathering in the world on behalf of empowering poor and underserved communities. The conference convenes like-minded leaders from around the world dedicated to advancing the financial well-being of all people.
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Speaker 1 (00:00):
All right, I'm gonna get this storry, but this guy's
got to take it to the moon. Please walk up
to the stage and one and only you see them
right now.
Speaker 2 (00:06):
We'll Lucas. Yeah, yep, it's so good to be with
you guys here today. Let's make some noise for the
introduction that was. That was pretty cool. I enjoyed that.
As my name is Will Lucas, the host and brand
manager for afro Tech and Black Tech Green Money. Afro
Tech is the largest black tech conference and digital platform
(00:28):
in the world. Our conference was just last month. We
had twenty five thousand black people in Austin, all scientists, engineers,
venture capitalists, founders, students who are trying to figure out
their new place in this new tech world. And so
I'm super excited to have this conversation with you guys
here today, specifically for this reason. As much as I
(00:49):
am a technology guy, a startup guy, and talk about
companies that go to you know, billion dollars evaluations, there's
something special to be said about AI and small business
that gets overlooked too often when we have these conversations.
And so today I'm so excited to do this because
I have some small businesses, so I'm hoping to learn
something from my interview also. But Cliff Worley seeing Director
(01:12):
of Portfolio Growth Marketing at k.
Speaker 1 (01:14):
POR Capital now k POOR Capital is a special.
Speaker 2 (01:17):
Venture capital firm because they specialize in impact investing, particularly
looking for black people, underrepresented communities, women, and etc.
Speaker 1 (01:26):
To invest in. He supports their portfolio.
Speaker 2 (01:28):
Companies in all aspects of digital and growth marketing strategies.
He received his BA from the University of California at Berkeley,
NBA from w Ollen Graduate School of Business at Babson College,
and after graduating from Babson, Cliff joined the Shark Group
Damon John. Y'all know Dami John Right.
Speaker 1 (01:46):
Shark Tank You.
Speaker 2 (01:47):
A branding consultancy firm created by Damon John, and as
Chief Digital Officer, he set the digital strategy for Damon
John and worked as a digital strategist for all of
his investments. Before a k POR Capital, he held the
role of co Chief Communications offered at the Kport Center,
where he managed the digital strategy to help make the
(02:08):
technology industry and entrepreneursship more diverse, inclusive, and impactful. He
is on the board of the Nasdak Entrepreneurial Center, a
nonprofit design to educate, innovate, and connect aspiring and current entrepreneurs.
Please welcome to the stage. Cliff Worley. Good to have you,
(02:31):
my brother, Thank you. I think you owner, I think
you are yeah, all right, all right, And so I
want to get a sense of who's in the room
before I toss up my first question. So can I
if you are a small business owner, can you raise
your hand pretty much like ninety percent of the room there.
If you are not a small business owner, maybe you
are a career person, just raising hand. You have a
(02:53):
really good job, you're happy with that. If you are
trying to figure it out, raise your hand in there's
a couple, there's now, there's that.
Speaker 1 (03:03):
There's that.
Speaker 2 (03:04):
I'm with that too. We trying to we're all trying
to figure it out. And so it's good to know
who's in the room. So as we tee up this conversation,
and so I wanted to have this teed off with
the theme of this conference, this this economic form, which
is making the case for optimism. And so often when
we talk about AI, it's one of either polar opposites.
Either it's gonna ruin us, it's gonna kill us, all
(03:26):
one day, it's gonna take all of our jobs. It's
gonna ruin our businesses, and we're gonna have to go
be subservient to some robot. Or it's gonna be remarkable
and set us up to where we don't have to
do the stupid stuff anymore. So, can you make a
case for optimism, particularly the small businesses with AI?
Speaker 3 (03:47):
That's a great question.
Speaker 1 (03:48):
Uh.
Speaker 3 (03:49):
The good news is I'm on the optimism side.
Speaker 4 (03:52):
I am not scared of robots taking over, not scared
of my job being lost.
Speaker 3 (03:58):
But when I think about.
Speaker 4 (03:59):
AI at the end of the day, it is supposed
to make us more productive so that we can give
more time to do things that we actually love.
Speaker 3 (04:10):
Right, might be hang with the family, hang with your spouse.
Speaker 4 (04:13):
What since AI launched last year, I've been able to
save so much time in doing my job that I
can do more or.
Speaker 3 (04:22):
I could decide to just hang back.
Speaker 4 (04:24):
And I think we're in the early stages of this,
but I'll go ahead and make the claim that we
may be seeing like a three day work week to AI.
Speaker 2 (04:34):
Right, some of y'all like that something, Yeah, what other
advantages do you think in the next ten issuars? Things
like the three days work. We can continue on that
track if you could.
Speaker 4 (04:46):
Yeah, I mean, I think one of the things I'd
like to see happen sooner than ten years would be
in the in the medical industry right where we can
solve diseases. I mean, I've seen stories where, you know,
the were kids that didn't know what disease they had.
They went to all these doctors and all of a sudden,
AI comes in there, scans it and identifies it on
the first try. And so just think about that, you know,
(05:10):
And the other piece of it is that And I
remember this was years ago, might have been twenty fourteen.
I went to this conference when I was working with
Damon and they were talking about the future of just technology,
and they were saying there was going to come this
point in time where technology is just going to go
super linear and just expand, and from there it'll just
go more and more and more. And so as you
(05:30):
think about it, like the price of technologies come down,
the power is going up. And so what you're seeing
right now today, which is amazing with AI, it's going
to two x by next year, it's going to four
x by the year after that. And so like the
question is what is not possible.
Speaker 2 (05:50):
So there's people in this room who in the room,
I'm curious, has been a little skeptical about AI, reasonably skeptical.
That's you know, thirty forty percent of the room right there.
And so this, this conversation is so funny to me
because if you think about it, you've been using AI.
Speaker 1 (06:07):
You just don't even realize it.
Speaker 2 (06:09):
And so if you if you ever clicked the auto
complete on Google and you started writing a sentence and
it finished it for you, you're using AI.
Speaker 1 (06:18):
I just want you all to know that.
Speaker 2 (06:20):
Mackenzie put out a study in twenty twenty that said
black entrepreneurs tend to pursue businesses in less lucrative sectors.
We over index on food, restaurants, retail, healthcare also, And
so if you're in business in one of those sectors,
(06:40):
you're not just going to shut it down. What do
you do using AI? If I want to squeeze the
juice out of it, I'm already in business in one
of these sectors. This Small Business Administration even said this,
eighty percent of our business are in the bottom twenty
percent for sales revenue. Eighty percent of the businesses we
create as black people are in the bottom twenty percent barbershops.
Speaker 1 (07:03):
Think about that.
Speaker 2 (07:05):
If I want to leverage AI in the business that
I'm in, and I'm not making a bunch of money today,
but I want to grow, what are some things I
can do low hanging fruit that I can implement in
my daily work to help me squeeze more juice out
of this.
Speaker 3 (07:20):
It's a great question.
Speaker 4 (07:22):
Yeah, So I would say the way when I think
about AI is like I always think about what is
my stuck point in the day right or when I'm
doing a task when I'm like, oh, I don't feel
like writing that email, or I don't feel like I
just don't feel like doing something, or just a how
many you guys procrastinate?
Speaker 3 (07:41):
I definitely do.
Speaker 4 (07:42):
Okay, so here here, here, Here's one way to use
AI on procrastination is to really just kind of think about,
you know, what can AI do that can help you
get started. So let's say, for example, you need to
write a blog post for this week. You might use
AI to give you the topic. You might use AI
(08:05):
to give you the first paragraph.
Speaker 3 (08:07):
You might give.
Speaker 4 (08:08):
AI to write the entire blog post. Now, I am
not a writer. I went to a terrible public high school,
junior high, and elementary.
Speaker 1 (08:16):
And she made something.
Speaker 4 (08:17):
I made something to myself. But if you would give
me a job to write, I'm going to go hide
in a corner. But with AI, it has now turned
me into the best writer I've ever been. And this
is over the last year. I've always wanted to start
a newsletter and I just I don't even know where
to start. And I remember, and this is how easy
AI is is that I just wrote a paragraph down
(08:40):
in complete sentences, terrible punctuation. But I was like, this
is what I'm trying to say, can you make this better?
It turned my one paragraph of gibberish into three paragraphs
of gold.
Speaker 3 (08:54):
Okay. I sent that email out. People were like, oh
my god, this is so good, and I'm.
Speaker 4 (08:59):
Like, I know, oh, so I would look at it
as all the things that you're you know, that's taking
up a whole lot of time.
Speaker 3 (09:08):
Oh, I don't feel like running social media today, you know.
Speaker 4 (09:10):
I know it gives me, you know, customers, but I
just don't have the time to do it. Well, there's
so many things with AI tools now that makes running
social media so easy. I put out five videos a week,
one a day, and this thing takes me seconds to create.
So you have to think about AI as like how
does it give me back time to go work on
(09:31):
other things? If you want to launch a new product,
well maybe like AI can take care of the stuff
that's not moving as fast so that you can get
time to work on something else. So you really need
to think about, like what's getting you into that stuck
point and how you can use AI to get you
out of that.
Speaker 2 (09:46):
I want to make this super related. We're gonna get
to Q and A at the end, but I want
to get this super relatable to somebody in their own
If you're entrepreneur, raise your hand again if you are
not intentionally using AI, and keep your hand up. If
you're an entrepreneur and you are not intentionally using AI,
keep your hand up. But if you are intentionally using it,
put your hand down. So those with your hands up.
(10:06):
You're an entrepreneur A and you're not intentionally using AI.
Speaker 1 (10:11):
Good, all right?
Speaker 2 (10:13):
You can you tell us what business you're in career
consulting so you help people figure out, you know, what
they want to do. They have some skills, a little
bit of knowledge about what they like, what they don't
like and they're trying to just find their way in
the world. Okay, what's your name Dana? Okay, Dana is
a career consultant. She is helping people figure out their.
Speaker 1 (10:34):
Path in life.
Speaker 2 (10:35):
She's not intentionally using AI today. How can she use
AI in her business?
Speaker 1 (10:40):
Plenty of ways.
Speaker 4 (10:42):
So, like, one thing that you can do is I
mean I'm assuming with you, like you have client calls, right,
and so there's probably some information that you have on
the client. So you could go to just I'm taking this,
for example, chat GBT and say I am a career
coach and I have this client and I'm going to
give you the client information and my goal is to
(11:03):
recommend you know, four different career paths.
Speaker 3 (11:06):
Here are the four I have. Give me four that
I haven't thought of.
Speaker 4 (11:11):
Seconds you have that call, she's like, whoever, it is
like it's like, oh wow, I.
Speaker 3 (11:18):
Didn't think of that.
Speaker 4 (11:19):
I mean, there's been so many times I've used AI
where I'm like, here's my situation, here's what I know.
Speaker 3 (11:24):
What am I not thinking of? And it'll do something.
I'm like, oh man, that was good.
Speaker 2 (11:31):
It was so interesting about this. So if you got
a phone on you, I want you to take or
have a notepad. I want you to write down chat GPT.
So if you chat GPT, write it down bookmarket on
your computer because it will be your best friend. And
so as we're thinking about that, I believe and I
(11:54):
want you to give me yours. I believe how to
write prompts is going to be one of the most
important skills because the way you just position that question,
that's the skills she's going to have to have.
Speaker 1 (12:05):
The robot will do all the rest of the work.
Speaker 2 (12:08):
So can you talk about how can I find success
if I'm intentionally using it? What are some ways I
can make sure I'm being successful with it?
Speaker 3 (12:15):
Great question.
Speaker 4 (12:17):
So the first thing you want to do, and I'll
just say, like CHATGBT basics one on one, you don't
even need to do crazy prompts. The better the prompt,
the better your answer you're going to get. But the
bare minimum you need to do is when you go
to chadgbt's you say either and you can do it
in any order. You can say, you know, this is
the goal that I'm trying to accomplish, so that they know.
(12:38):
And then the second thing is is I need you
to act as blank I need to act as a writer.
I need you to act as a marketer. I need
you to ask as a social media manager.
Speaker 3 (12:47):
I need you. You need to tell AI what to
be and what to act like.
Speaker 4 (12:53):
And once you do that, you type that in and
then it it has the context, it has the tasks
that you want to complete, and then it'll do it
from there. So that's like the bare minimum. But this
is the goal that I learned not too long ago,
is that when you don't know what to ask chat GBT,
you can ask chat GBT what should I ask you?
Speaker 3 (13:12):
And it will give you the prompt to ask.
Speaker 1 (13:18):
That's good, wasn't it? That was good? They're like, oh,
I didn't know. I didn't know.
Speaker 2 (13:26):
And so one of the things that you said that
I loved and I want to go a level deeper
on is you can say act as if you know,
I'm an artist or et cetera. But did you know
you can also have it respond to you with the
language like let's say I'm a career consultant, and who's
the biggest who's the biggest career consultant company out there?
Speaker 1 (13:46):
Who's that?
Speaker 2 (13:49):
Give me the company? Any company a big one? Okay,
Robin Hat, Robert Hath. Okay, you can say, I want
to write a new copy for my website, write it
as if I'm Robert Hath in the style of that language,
in the kind of language they use.
Speaker 1 (14:06):
You could say, write it as if.
Speaker 2 (14:08):
I'm Jay Z, and it will give you your career
consultancy copyback.
Speaker 1 (14:14):
For your website in the voice of Jay Z.
Speaker 2 (14:19):
And so can you talk about as we're going through this,
because there are people in this room who who was
in the room COVID actually pushed you to be an entrepreneur.
COVID pushed you to going forward and with your business goals,
and so there are things about being future proof because
we think about okay, as I'm a freelancer, I'm a creative.
Maybe there may be some social media marketers in the room,
(14:41):
There may be some other freelancers. How can they be
more future proof when AI can write the copy and
they don't have to write the copy anymore.
Speaker 3 (14:49):
Yeah, that's a great, great question. You know.
Speaker 4 (14:53):
I think the analogy I'll use is a story I
heard from the CEO of open AI and he said that,
you know, one of his friends in Europe who's a teacher,
said Yo Man all my students are using chat GBT
to write their papers, and his response was, maybe we
need to stop testing them on writing papers. And so
(15:13):
bars there's going to be And this is what I
truly see, is that what's coming is that we're not
going the nature of work is going to change.
Speaker 3 (15:24):
Right.
Speaker 4 (15:25):
There may be a day where you send your virtual
self to the meeting with other virtual people and that
thing comes back and tells you what happened in the
meeting while you were just cooking, you know. So when
you talk about future proofing, you know, I really I
think you need to start when you pay attention to AI,
you need to start looking at what is the thing
(15:46):
that is going to be automated in the future, Like
you know, like I think we'll be at a place
maybe by and I'm starting to see a little bit
of it, but we'll be at a place maybe by
the end of next year where you can say I
want a website built and this is what I want
on it, and it'll just build a whole website for you.
There's tools out there that do that now, but like
to be good. Right, So if you're in the website
(16:07):
development business, you've got to be aware of that. So
you've got to figure out, Okay, what is it that
I'm going to pivot you in this right? And it
may be instead of you developing you know, you pay
you know, you get paid fifty thousand dollars to develop
a website. Well, those days might be coming to an end.
So instead you might be doing fifty websites for one
(16:27):
thousand dollars. You're still making your fifty grand. So think
about this is like productivity is going to go up.
Speaker 2 (16:35):
You mentioned at the beginning, you talked about, you know,
the AI could solve a health care related issue and
et cetera. There are several issues that play black owned
businesses when you think about access to capital, how to
attract talent, How can I scale and grow my business
without putting so much blood, sweat and tears into this thing?
(16:55):
What are some other ways for small businesses? Specifically, AI
can help solve somebody problems?
Speaker 4 (17:01):
Yeah, I mean, I think, going back to your earlier point,
one of the things that you know I use AI for.
I think I call AIS like my my universal personal intern,
right and this thing is super smart, right like, and
they say open AI or CHAGYBT it would take a
human twenty thousand years and eight hours a day to
(17:24):
have the same amount of information, right.
Speaker 3 (17:26):
So this thing is super intelligent.
Speaker 1 (17:30):
Right.
Speaker 4 (17:31):
And so if you see something out there that's like
really good copy or really good website or something that's
really good, I usually will just give that as an
example to CHADGBT and say, here's my business. I need
something like this, right, And I don't know, I feel
(17:51):
like it's it's like, I'll give it another example for
like from a money standpoint. So I was throwing an
event and our spot sponsor backed out last minute one
week before the event, and I had one hundred people
coming and it was you know, it was like seventy
five eight thousand dollars and seventy five hundred eight thousand dollars.
(18:12):
And I was like, you know, I need to write
a really good email to potential sponsors, like hey, I'm
in a I'm in a bind, right, And so I
wrote the email. You know, it was terrible, and so
I put it into AI and I said, you know,
here's the situation. I really need an email that's going
to convince these people that I need this money. And
so it wrote the email and the email title was
(18:34):
like exciting.
Speaker 3 (18:35):
Opportunity you don't want to miss out on.
Speaker 4 (18:37):
You know, some something something like that, I got eighty five.
Speaker 3 (18:40):
Hundred dollars in two days.
Speaker 4 (18:42):
Those people responded like this, and so you know anything
that you're struggling on from a money standpoint, My thing
is like it's almost like a business coach too.
Speaker 3 (18:51):
Ask it. Say Hey, this is my situation.
Speaker 4 (18:53):
I only have three thousand dollars for the next month
and a half for marketing.
Speaker 3 (18:57):
What do you think I should put it towards?
Speaker 1 (18:59):
Right? I save it? Right?
Speaker 3 (19:02):
Should I not even use it? Like?
Speaker 4 (19:03):
Use this thing is like super smart, and so just
use it as in many ways as you can to
ask it these questions that you're struggling with.
Speaker 2 (19:12):
Right, I want to do the same exercise I did
with Dana. I think it was two or three more times.
If you are an entrepreneur, raise your hand and if
you are intentionally using AI, put your hand down.
Speaker 1 (19:25):
Let's pick you right there, maroon shirt. What's your name? Yes, Monica?
What business are you in?
Speaker 2 (19:34):
Monica is is a production company and a credit repair company.
You are not intentionally using AI today? What issues are
you having growing your business? I mean, let me actually
give you another one talking about your challenges. How does
(20:01):
she solve these problems?
Speaker 4 (20:03):
Okay, so for credit repair, So let's go to the
best creditor repair person out there. Right, you go to
their Instagram account. You see a video that's gone viral
for them.
Speaker 3 (20:13):
Right, there's a.
Speaker 4 (20:14):
Tool called four play dot co that will take the
script that that person wrote in that video.
Speaker 1 (20:20):
You give it your.
Speaker 4 (20:21):
Business and it'll rewrite it in your business name, and
you go record that same video.
Speaker 3 (20:29):
It's called four play dot co.
Speaker 4 (20:30):
So I've got a lot of tools, so I'm gonna
spit out a lot of things. But yeah, so that's
like that's like one example of you know, and then
I would also say, maybe like just let them know
this is what this is what I am doing to
attract clients. What are the other things that I can
actually do. There's a tool called get it out dot
io where you can scrape a competitor's website and it'll
(20:53):
give you the profile of the person that they're actually targeting.
So if you see a company that's doing well, My
thing is anybody who's doing well can be imitated.
Speaker 3 (21:01):
Now those days are it's game on, just like they've been.
Speaker 4 (21:06):
Doing to us, right, but now it's you know, and
when I talk about these AI tools, these tools are
five dollars, ten dollars, fifteen dollars, twenty dollars. I haven't
seen nothing over fifty dollars. And then tell me the
second the production about the writing.
Speaker 1 (21:28):
Yep, got it and the challenge there you're having is what.
Speaker 3 (21:40):
Got it? Got it?
Speaker 4 (21:42):
So I would just for example, like let's just say
you're making horror films and it's Halloween, right, So what
I would do is I would take all of the
scripts that I've written, give that to chat GBT, right,
so it knows how I write scripts. The second thing
I would do is I would give it all the
latest blockbuster Hollywood horror films that are out right now,
(22:05):
grab the title of it, put that in there, and say,
write me the next blockbuster film.
Speaker 3 (22:10):
In my writing, this comparable to something like this.
Speaker 4 (22:16):
Yeah right, like because it's about it's about it's two
things that this AI can do. It's it can take
what you have already been doing to learn you to
say Okay, I got it.
Speaker 3 (22:27):
I know you.
Speaker 4 (22:28):
Now tell me what the next thing is to do,
which is like, okay, this is the end result of
what I'm trying to be like and I need you
to come up with the concept and write the script.
Speaker 2 (22:41):
So like this whole half of the room. Half of
them got shook, half of them got excited. Just now
they're like what in the world, And then the other
ones are like.
Speaker 3 (22:50):
I'm using that.
Speaker 2 (22:51):
Yeah, we are running on because this conversation could happen
for two more hours. And so here's what I want
to do. I'm going to give you because here's one
I think it's super important. There's a quote I found
on your website, whereas you said, here's the tricky thing
about digital marketing. Nothing stays the same for long. As
soon as marketers discover a tactic that works, the clocks
(23:12):
start ticking. Before long, that hack is saturated and it
stops working. It happens to everything. And here's why I
bring that up is because a year ago we were
talking about NFTs and the blockchain. We're still talking about
the blockchain, but this stuff happened so fast. A year
before that we were talking about the metaverse, and the
year before that we were talking about you know something else,
you know, the VR Charlene and THEO Goodness Ease, And
(23:35):
so this stuff happens so fast. How these are small
business owners. They don't have all day every day to
be trying to figure out the next thing and staying
ahead of the curve. How do you advise them to
get acclimated and keep up?
Speaker 4 (23:54):
Well, First, I say, followed me on social media, because
every single day I go through well, let's just say this,
every week there are or I should say every day,
there's two.
Speaker 3 (24:04):
Hundred new tools developed AI tools every day.
Speaker 4 (24:08):
Okay, I try to sort through those, and every week
I put out the five best, and so I do
it on social and I also have a newsletter where
it's just delivered to your inbox, so they like, let
me do that hard work for you. But in terms
of how do you stay relevant, what you have to
recognize is that it is the Wow Wow West right now,
(24:29):
which means anything is possible. I could clone you right now.
If your voice is online, I can clone you have
it look exactly like you have it in your voice,
and I can do it for five dollars in probably
six minutes. So that's the wild wild West right now,
(24:50):
right And that's not going to be here for long.
But if you wanted to do something like that in
your marketing, you know you could.
Speaker 3 (24:56):
So but I always give this advice is.
Speaker 4 (24:59):
That there are tools that are really, really good and
they just disappear. Like, for example, I used to use
this tool for Twitter, was one of the best tools. Well,
now the Elon CEO he's cut off all API access.
You got to pay ten thousand dollars a month if
you want API access.
Speaker 3 (25:13):
That tool's gone.
Speaker 4 (25:14):
So it was all those people who used that tool beforehand,
that grew their Twitter accounts using that tool that won.
And you saw what happened last week with open AI.
You know there was a second there where we were like,
is chadjbt gone? Cause if so, I've been using that
every single day. So you need to make sure that
(25:34):
you're taking advantage of these tools. And I would say
at the end of the day, like the if you're
going to take one tool away, it would be chad GBT.
Speaker 2 (25:43):
If you're an entrepreneur, raise a hand. If you are
intentionally using AI, put your hand down. You okay, you
already got you. Let's go right here. What's the right there? Yes, yes,
you ma'am, there's your name on fronka.
Speaker 1 (26:01):
Oh I got it. The second time. I love that.
Speaker 2 (26:04):
Done with your business, financial wellness, business and talk to
me about any issues in your business that are going
on right now? What are you trying to solve for?
You want to you want to promote and scale your business?
(26:25):
How can she promote and scale this business?
Speaker 4 (26:28):
So you say you're trying to narrow down the markets.
Speaker 1 (26:36):
To do more targeted marketing?
Speaker 3 (26:39):
Got it? Got it?
Speaker 1 (26:41):
So?
Speaker 3 (26:42):
Using and you want AI?
Speaker 4 (26:44):
So I mean I guess like you could essentially like
find the best, like somebody that you want to be
like out there and figure out who their target market
is using AI.
Speaker 3 (26:55):
Well, there's like tools out there.
Speaker 4 (26:57):
I'm trying to think of something else, like a tool
that can scan somebody's followers and figure out what demographic
is the best, biggest demographic. But the other piece of
it is is like and I'll just give you this
just like a general marketing tip. When you're doing this
kind of spray and pray and just trying to figure
out who my target market is. The second someone buys,
you need to go look that person up and go
(27:18):
figure out who that is. And if you can't find
them online with AI, then pick up the phone and
call them or send an email to them.
Speaker 3 (27:25):
Because it was.
Speaker 4 (27:26):
One day I was running this period of TI where
I was running this business for Damon and I was
struggling with marketing and I couldn't figure it out.
Speaker 3 (27:33):
And so what I did was I ended up taking
the email.
Speaker 4 (27:37):
Addresses of everybody that purchased, and then I ran them
through this software. I can't even remember the name of
it because it was so long ago, but I know
it still exists. But it told me the demographics of
all the people who bought, and it was black women
forty to forty five. So now I took that information
and then started running my marketing to black women forty five.
Sales spiked because at the end of the day, it's
(27:59):
about who was pulling out.
Speaker 3 (28:00):
That credit card? Right, So hopefully that's helpful.
Speaker 2 (28:04):
Are there small business opportunities in the AI space? If
I'm not building a startup, I'm not trying to go
to Silicon Valley raised millions of dollars?
Speaker 3 (28:13):
Yeah, oh for sure.
Speaker 1 (28:14):
I'll give you.
Speaker 4 (28:14):
I'll give you an example of just something that that
happened recently. I created this like mini course on how
to create an avatar, how to make yourself like virtual Right. This,
a girl I went to high school with hits me
up last week and she goes thank you so much
for that course, and you know, I took your course.
She's like, but now I have a business making avatars
for other people. So she took my course and developed
(28:35):
a business out of it. And she's like, I got
somebody for a thousand dollars doing this, thousand dollars doing this,
And I'm like.
Speaker 3 (28:41):
Man, you need to give me cut to away. But
you see what I mean.
Speaker 4 (28:44):
It's like, I think we're gonna be I think I
think this is my this is my like overall take
on AI. I think AI is going to force each
and every one of us to have our own business
because it's going to be so easy.
Speaker 1 (28:59):
I want to do one more.
Speaker 2 (29:00):
If you're entrepreneur region and you are intentionally using a
I put it down black and white stripes. What's your
what's your name, Sharanda? What's your business?
Speaker 1 (29:14):
Yeah?
Speaker 2 (29:19):
Young girls eight to seventeen, ten, ten to seventeen, youth development,
helping them become better. What's what challenges are you faced
within your business?
Speaker 1 (29:46):
Some more targeting.
Speaker 3 (29:46):
I don't know if you want to go yeah, yeah, no,
it's all good.
Speaker 4 (29:50):
So I'm gonna give like two part answers. So like,
let's just say, for example, like you were able to
get an email list of parents, right you had they
had signed up on your website.
Speaker 3 (30:01):
There's an AI.
Speaker 4 (30:01):
Tool where you can record one video once so you
can say, hey, you know, you know, hey John and Mary,
you know, this is what I do. I'm really interested in,
you know, uh, you know, connecting with your child on
this And here's our story. And let's say you had
one thousand email addresses in one thousand names. There's an
(30:23):
AI tool that can basically read the names on the
list and say it in your voice so that you
don't have to record one thousand videos.
Speaker 3 (30:33):
Right And the name of.
Speaker 4 (30:35):
It it's slipping in my mind, but probably Hagen is
one option. Synthesias another option, and tavis dot io is
another option.
Speaker 1 (30:51):
So ask chat GPT to spell it for you.
Speaker 2 (30:55):
Go to chat GPTA spell syntious for me.
Speaker 1 (31:01):
It's gonna give you answer.
Speaker 3 (31:03):
I think it's t A v u s t a
v us dot io. I believe, so synthesia. Don't make
me spell that.
Speaker 1 (31:14):
C y n ts you.
Speaker 3 (31:16):
But here's the good news is that.
Speaker 4 (31:17):
I have Yeah, yeah, this is I do have a
website that does have all of the tools that I've talked.
Speaker 1 (31:26):
About plug your stuff.
Speaker 2 (31:27):
So so we so there's gonna be a line to
see you outside number one. But give your website, give
your social media stuff so people can follow along.
Speaker 4 (31:35):
So if you want a website of all the tools,
it's Askamarketer dot a. I that is two hundred over
two hundred tools and I update that daily.
Speaker 3 (31:44):
Okay.
Speaker 4 (31:45):
Second thing is I have a newsletter if you want
the hottest AI.
Speaker 1 (31:48):
Tool GPS, writing it about it.
Speaker 4 (31:50):
It ain'ty. That website is uh m t y s
k dot com marketing tools. You should know m t
ik dot com. And then all socials is just physical Cliff.
If you want to see the videos and kind of
get a little bit of a mini demo, I release
a tool every single day.
Speaker 1 (32:09):
Yeah, I'll make some noise with Cliff makes some noise
All right, I'm gonna get this storry, but this guy's
got to take it to the moon. Please walk up
to the stage and one and only you see them
right now.
Speaker 2 (00:06):
We'll Lucas. Yeah, yep, it's so good to be with
you guys here today. Let's make some noise for the
introduction that was. That was pretty cool. I enjoyed that.
As my name is Will Lucas, the host and brand
manager for afro Tech and Black Tech Green Money. Afro
Tech is the largest black tech conference and digital platform
(00:28):
in the world. Our conference was just last month. We
had twenty five thousand black people in Austin, all scientists, engineers,
venture capitalists, founders, students who are trying to figure out
their new place in this new tech world. And so
I'm super excited to have this conversation with you guys
here today, specifically for this reason. As much as I
(00:49):
am a technology guy, a startup guy, and talk about
companies that go to you know, billion dollars evaluations, there's
something special to be said about AI and small business
that gets overlooked too often when we have these conversations.
And so today I'm so excited to do this because
I have some small businesses, so I'm hoping to learn
something from my interview also. But Cliff Worley seeing Director
(01:12):
of Portfolio Growth Marketing at k.
Speaker 1 (01:14):
POR Capital now k POOR Capital is a special.
Speaker 2 (01:17):
Venture capital firm because they specialize in impact investing, particularly
looking for black people, underrepresented communities, women, and etc.
Speaker 1 (01:26):
To invest in. He supports their portfolio.
Speaker 2 (01:28):
Companies in all aspects of digital and growth marketing strategies.
He received his BA from the University of California at Berkeley,
NBA from w Ollen Graduate School of Business at Babson College,
and after graduating from Babson, Cliff joined the Shark Group
Damon John. Y'all know Dami John Right.
Speaker 1 (01:46):
Shark Tank You.
Speaker 2 (01:47):
A branding consultancy firm created by Damon John, and as
Chief Digital Officer, he set the digital strategy for Damon
John and worked as a digital strategist for all of
his investments. Before a k POR Capital, he held the
role of co Chief Communications offered at the Kport Center,
where he managed the digital strategy to help make the
(02:08):
technology industry and entrepreneursship more diverse, inclusive, and impactful. He
is on the board of the Nasdak Entrepreneurial Center, a
nonprofit design to educate, innovate, and connect aspiring and current entrepreneurs.
Please welcome to the stage. Cliff Worley. Good to have you,
(02:31):
my brother, Thank you. I think you owner, I think
you are yeah, all right, all right, And so I
want to get a sense of who's in the room
before I toss up my first question. So can I
if you are a small business owner, can you raise
your hand pretty much like ninety percent of the room there.
If you are not a small business owner, maybe you
are a career person, just raising hand. You have a
(02:53):
really good job, you're happy with that. If you are
trying to figure it out, raise your hand in there's
a couple, there's now, there's that.
Speaker 1 (03:03):
There's that.
Speaker 2 (03:04):
I'm with that too. We trying to we're all trying
to figure it out. And so it's good to know
who's in the room. So as we tee up this conversation,
and so I wanted to have this teed off with
the theme of this conference, this this economic form, which
is making the case for optimism. And so often when
we talk about AI, it's one of either polar opposites.
Either it's gonna ruin us, it's gonna kill us, all
(03:26):
one day, it's gonna take all of our jobs. It's
gonna ruin our businesses, and we're gonna have to go
be subservient to some robot. Or it's gonna be remarkable
and set us up to where we don't have to
do the stupid stuff anymore. So, can you make a
case for optimism, particularly the small businesses with AI?
Speaker 3 (03:47):
That's a great question.
Speaker 1 (03:48):
Uh.
Speaker 3 (03:49):
The good news is I'm on the optimism side.
Speaker 4 (03:52):
I am not scared of robots taking over, not scared
of my job being lost.
Speaker 3 (03:58):
But when I think about.
Speaker 4 (03:59):
AI at the end of the day, it is supposed
to make us more productive so that we can give
more time to do things that we actually love.
Speaker 3 (04:10):
Right, might be hang with the family, hang with your spouse.
Speaker 4 (04:13):
What since AI launched last year, I've been able to
save so much time in doing my job that I
can do more or.
Speaker 3 (04:22):
I could decide to just hang back.
Speaker 4 (04:24):
And I think we're in the early stages of this,
but I'll go ahead and make the claim that we
may be seeing like a three day work week to AI.
Speaker 2 (04:34):
Right, some of y'all like that something, Yeah, what other
advantages do you think in the next ten issuars? Things
like the three days work. We can continue on that
track if you could.
Speaker 4 (04:46):
Yeah, I mean, I think one of the things I'd
like to see happen sooner than ten years would be
in the in the medical industry right where we can
solve diseases. I mean, I've seen stories where, you know,
the were kids that didn't know what disease they had.
They went to all these doctors and all of a sudden,
AI comes in there, scans it and identifies it on
the first try. And so just think about that, you know,
(05:10):
And the other piece of it is that And I
remember this was years ago, might have been twenty fourteen.
I went to this conference when I was working with
Damon and they were talking about the future of just technology,
and they were saying there was going to come this
point in time where technology is just going to go
super linear and just expand, and from there it'll just
go more and more and more. And so as you
(05:30):
think about it, like the price of technologies come down,
the power is going up. And so what you're seeing
right now today, which is amazing with AI, it's going
to two x by next year, it's going to four
x by the year after that. And so like the
question is what is not possible.
Speaker 2 (05:50):
So there's people in this room who in the room,
I'm curious, has been a little skeptical about AI, reasonably skeptical.
That's you know, thirty forty percent of the room right there.
And so this, this conversation is so funny to me
because if you think about it, you've been using AI.
Speaker 1 (06:07):
You just don't even realize it.
Speaker 2 (06:09):
And so if you if you ever clicked the auto
complete on Google and you started writing a sentence and
it finished it for you, you're using AI.
Speaker 1 (06:18):
I just want you all to know that.
Speaker 2 (06:20):
Mackenzie put out a study in twenty twenty that said
black entrepreneurs tend to pursue businesses in less lucrative sectors.
We over index on food, restaurants, retail, healthcare also, And
so if you're in business in one of those sectors,
(06:40):
you're not just going to shut it down. What do
you do using AI? If I want to squeeze the
juice out of it, I'm already in business in one
of these sectors. This Small Business Administration even said this,
eighty percent of our business are in the bottom twenty
percent for sales revenue. Eighty percent of the businesses we
create as black people are in the bottom twenty percent barbershops.
Speaker 1 (07:03):
Think about that.
Speaker 2 (07:05):
If I want to leverage AI in the business that
I'm in, and I'm not making a bunch of money today,
but I want to grow, what are some things I
can do low hanging fruit that I can implement in
my daily work to help me squeeze more juice out
of this.
Speaker 3 (07:20):
It's a great question.
Speaker 4 (07:22):
Yeah, So I would say the way when I think
about AI is like I always think about what is
my stuck point in the day right or when I'm
doing a task when I'm like, oh, I don't feel
like writing that email, or I don't feel like I
just don't feel like doing something, or just a how
many you guys procrastinate?
Speaker 3 (07:41):
I definitely do.
Speaker 4 (07:42):
Okay, so here here, here, Here's one way to use
AI on procrastination is to really just kind of think about,
you know, what can AI do that can help you
get started. So let's say, for example, you need to
write a blog post for this week. You might use
AI to give you the topic. You might use AI
(08:05):
to give you the first paragraph.
Speaker 3 (08:07):
You might give.
Speaker 4 (08:08):
AI to write the entire blog post. Now, I am
not a writer. I went to a terrible public high school,
junior high, and elementary.
Speaker 1 (08:16):
And she made something.
Speaker 4 (08:17):
I made something to myself. But if you would give
me a job to write, I'm going to go hide
in a corner. But with AI, it has now turned
me into the best writer I've ever been. And this
is over the last year. I've always wanted to start
a newsletter and I just I don't even know where
to start. And I remember, and this is how easy
AI is is that I just wrote a paragraph down
(08:40):
in complete sentences, terrible punctuation. But I was like, this
is what I'm trying to say, can you make this better?
It turned my one paragraph of gibberish into three paragraphs
of gold.
Speaker 3 (08:54):
Okay. I sent that email out. People were like, oh
my god, this is so good, and I'm.
Speaker 4 (08:59):
Like, I know, oh, so I would look at it
as all the things that you're you know, that's taking
up a whole lot of time.
Speaker 3 (09:08):
Oh, I don't feel like running social media today, you know.
Speaker 4 (09:10):
I know it gives me, you know, customers, but I
just don't have the time to do it. Well, there's
so many things with AI tools now that makes running
social media so easy. I put out five videos a week,
one a day, and this thing takes me seconds to create.
So you have to think about AI as like how
does it give me back time to go work on
(09:31):
other things? If you want to launch a new product,
well maybe like AI can take care of the stuff
that's not moving as fast so that you can get
time to work on something else. So you really need
to think about, like what's getting you into that stuck
point and how you can use AI to get you
out of that.
Speaker 2 (09:46):
I want to make this super related. We're gonna get
to Q and A at the end, but I want
to get this super relatable to somebody in their own
If you're entrepreneur, raise your hand again if you are
not intentionally using AI, and keep your hand up. If
you're an entrepreneur and you are not intentionally using AI,
keep your hand up. But if you are intentionally using it,
put your hand down. So those with your hands up.
(10:06):
You're an entrepreneur A and you're not intentionally using AI.
Speaker 1 (10:11):
Good, all right?
Speaker 2 (10:13):
You can you tell us what business you're in career
consulting so you help people figure out, you know, what
they want to do. They have some skills, a little
bit of knowledge about what they like, what they don't
like and they're trying to just find their way in
the world. Okay, what's your name Dana? Okay, Dana is
a career consultant. She is helping people figure out their.
Speaker 1 (10:34):
Path in life.
Speaker 2 (10:35):
She's not intentionally using AI today. How can she use
AI in her business?
Speaker 1 (10:40):
Plenty of ways.
Speaker 4 (10:42):
So, like, one thing that you can do is I
mean I'm assuming with you, like you have client calls, right,
and so there's probably some information that you have on
the client. So you could go to just I'm taking this,
for example, chat GBT and say I am a career
coach and I have this client and I'm going to
give you the client information and my goal is to
(11:03):
recommend you know, four different career paths.
Speaker 3 (11:06):
Here are the four I have. Give me four that
I haven't thought of.
Speaker 4 (11:11):
Seconds you have that call, she's like, whoever, it is
like it's like, oh wow, I.
Speaker 3 (11:18):
Didn't think of that.
Speaker 4 (11:19):
I mean, there's been so many times I've used AI
where I'm like, here's my situation, here's what I know.
Speaker 3 (11:24):
What am I not thinking of? And it'll do something.
I'm like, oh man, that was good.
Speaker 2 (11:31):
It was so interesting about this. So if you got
a phone on you, I want you to take or
have a notepad. I want you to write down chat GPT.
So if you chat GPT, write it down bookmarket on
your computer because it will be your best friend. And
so as we're thinking about that, I believe and I
(11:54):
want you to give me yours. I believe how to
write prompts is going to be one of the most
important skills because the way you just position that question,
that's the skills she's going to have to have.
Speaker 1 (12:05):
The robot will do all the rest of the work.
Speaker 2 (12:08):
So can you talk about how can I find success
if I'm intentionally using it? What are some ways I
can make sure I'm being successful with it?
Speaker 3 (12:15):
Great question.
Speaker 4 (12:17):
So the first thing you want to do, and I'll
just say, like CHATGBT basics one on one, you don't
even need to do crazy prompts. The better the prompt,
the better your answer you're going to get. But the
bare minimum you need to do is when you go
to chadgbt's you say either and you can do it
in any order. You can say, you know, this is
the goal that I'm trying to accomplish, so that they know.
(12:38):
And then the second thing is is I need you
to act as blank I need to act as a writer.
I need you to act as a marketer. I need
you to ask as a social media manager.
Speaker 3 (12:47):
I need you. You need to tell AI what to
be and what to act like.
Speaker 4 (12:53):
And once you do that, you type that in and
then it it has the context, it has the tasks
that you want to complete, and then it'll do it
from there. So that's like the bare minimum. But this
is the goal that I learned not too long ago,
is that when you don't know what to ask chat GBT,
you can ask chat GBT what should I ask you?
Speaker 3 (13:12):
And it will give you the prompt to ask.
Speaker 1 (13:18):
That's good, wasn't it? That was good? They're like, oh,
I didn't know. I didn't know.
Speaker 2 (13:26):
And so one of the things that you said that
I loved and I want to go a level deeper
on is you can say act as if you know,
I'm an artist or et cetera. But did you know
you can also have it respond to you with the
language like let's say I'm a career consultant, and who's
the biggest who's the biggest career consultant company out there?
Speaker 1 (13:46):
Who's that?
Speaker 2 (13:49):
Give me the company? Any company a big one? Okay,
Robin Hat, Robert Hath. Okay, you can say, I want
to write a new copy for my website, write it
as if I'm Robert Hath in the style of that language,
in the kind of language they use.
Speaker 1 (14:06):
You could say, write it as if.
Speaker 2 (14:08):
I'm Jay Z, and it will give you your career
consultancy copyback.
Speaker 1 (14:14):
For your website in the voice of Jay Z.
Speaker 2 (14:19):
And so can you talk about as we're going through this,
because there are people in this room who who was
in the room COVID actually pushed you to be an entrepreneur.
COVID pushed you to going forward and with your business goals,
and so there are things about being future proof because
we think about okay, as I'm a freelancer, I'm a creative.
Maybe there may be some social media marketers in the room,
(14:41):
There may be some other freelancers. How can they be
more future proof when AI can write the copy and
they don't have to write the copy anymore.
Speaker 3 (14:49):
Yeah, that's a great, great question. You know.
Speaker 4 (14:53):
I think the analogy I'll use is a story I
heard from the CEO of open AI and he said that,
you know, one of his friends in Europe who's a teacher,
said Yo Man all my students are using chat GBT
to write their papers, and his response was, maybe we
need to stop testing them on writing papers. And so
(15:13):
bars there's going to be And this is what I
truly see, is that what's coming is that we're not
going the nature of work is going to change.
Speaker 3 (15:24):
Right.
Speaker 4 (15:25):
There may be a day where you send your virtual
self to the meeting with other virtual people and that
thing comes back and tells you what happened in the
meeting while you were just cooking, you know. So when
you talk about future proofing, you know, I really I
think you need to start when you pay attention to AI,
you need to start looking at what is the thing
(15:46):
that is going to be automated in the future, Like
you know, like I think we'll be at a place
maybe by and I'm starting to see a little bit
of it, but we'll be at a place maybe by
the end of next year where you can say I
want a website built and this is what I want
on it, and it'll just build a whole website for you.
There's tools out there that do that now, but like
to be good. Right, So if you're in the website
(16:07):
development business, you've got to be aware of that. So
you've got to figure out, Okay, what is it that
I'm going to pivot you in this right? And it
may be instead of you developing you know, you pay
you know, you get paid fifty thousand dollars to develop
a website. Well, those days might be coming to an end.
So instead you might be doing fifty websites for one
(16:27):
thousand dollars. You're still making your fifty grand. So think
about this is like productivity is going to go up.
Speaker 2 (16:35):
You mentioned at the beginning, you talked about, you know,
the AI could solve a health care related issue and
et cetera. There are several issues that play black owned
businesses when you think about access to capital, how to
attract talent, How can I scale and grow my business
without putting so much blood, sweat and tears into this thing?
(16:55):
What are some other ways for small businesses? Specifically, AI
can help solve somebody problems?
Speaker 4 (17:01):
Yeah, I mean, I think, going back to your earlier point,
one of the things that you know I use AI for.
I think I call AIS like my my universal personal intern,
right and this thing is super smart, right like, and
they say open AI or CHAGYBT it would take a
human twenty thousand years and eight hours a day to
(17:24):
have the same amount of information, right.
Speaker 3 (17:26):
So this thing is super intelligent.
Speaker 1 (17:30):
Right.
Speaker 4 (17:31):
And so if you see something out there that's like
really good copy or really good website or something that's
really good, I usually will just give that as an
example to CHADGBT and say, here's my business. I need
something like this, right, And I don't know, I feel
(17:51):
like it's it's like, I'll give it another example for
like from a money standpoint. So I was throwing an
event and our spot sponsor backed out last minute one
week before the event, and I had one hundred people
coming and it was you know, it was like seventy
five eight thousand dollars and seventy five hundred eight thousand dollars.
(18:12):
And I was like, you know, I need to write
a really good email to potential sponsors, like hey, I'm
in a I'm in a bind, right, And so I
wrote the email. You know, it was terrible, and so
I put it into AI and I said, you know,
here's the situation. I really need an email that's going
to convince these people that I need this money. And
so it wrote the email and the email title was
(18:34):
like exciting.
Speaker 3 (18:35):
Opportunity you don't want to miss out on.
Speaker 4 (18:37):
You know, some something something like that, I got eighty five.
Speaker 3 (18:40):
Hundred dollars in two days.
Speaker 4 (18:42):
Those people responded like this, and so you know anything
that you're struggling on from a money standpoint, My thing
is like it's almost like a business coach too.
Speaker 3 (18:51):
Ask it. Say Hey, this is my situation.
Speaker 4 (18:53):
I only have three thousand dollars for the next month
and a half for marketing.
Speaker 3 (18:57):
What do you think I should put it towards?
Speaker 1 (18:59):
Right? I save it? Right?
Speaker 3 (19:02):
Should I not even use it? Like?
Speaker 4 (19:03):
Use this thing is like super smart, and so just
use it as in many ways as you can to
ask it these questions that you're struggling with.
Speaker 2 (19:12):
Right, I want to do the same exercise I did
with Dana. I think it was two or three more times.
If you are an entrepreneur, raise your hand and if
you are intentionally using AI, put your hand down.
Speaker 1 (19:25):
Let's pick you right there, maroon shirt. What's your name? Yes, Monica?
What business are you in?
Speaker 2 (19:34):
Monica is is a production company and a credit repair company.
You are not intentionally using AI today? What issues are
you having growing your business? I mean, let me actually
give you another one talking about your challenges. How does
(20:01):
she solve these problems?
Speaker 4 (20:03):
Okay, so for credit repair, So let's go to the
best creditor repair person out there. Right, you go to
their Instagram account. You see a video that's gone viral
for them.
Speaker 3 (20:13):
Right, there's a.
Speaker 4 (20:14):
Tool called four play dot co that will take the
script that that person wrote in that video.
Speaker 1 (20:20):
You give it your.
Speaker 4 (20:21):
Business and it'll rewrite it in your business name, and
you go record that same video.
Speaker 3 (20:29):
It's called four play dot co.
Speaker 4 (20:30):
So I've got a lot of tools, so I'm gonna
spit out a lot of things. But yeah, so that's
like that's like one example of you know, and then
I would also say, maybe like just let them know
this is what this is what I am doing to
attract clients. What are the other things that I can
actually do. There's a tool called get it out dot
io where you can scrape a competitor's website and it'll
(20:53):
give you the profile of the person that they're actually targeting.
So if you see a company that's doing well, My
thing is anybody who's doing well can be imitated.
Speaker 3 (21:01):
Now those days are it's game on, just like they've been.
Speaker 4 (21:06):
Doing to us, right, but now it's you know, and
when I talk about these AI tools, these tools are
five dollars, ten dollars, fifteen dollars, twenty dollars. I haven't
seen nothing over fifty dollars. And then tell me the
second the production about the writing.
Speaker 1 (21:28):
Yep, got it and the challenge there you're having is what.
Speaker 3 (21:40):
Got it? Got it?
Speaker 4 (21:42):
So I would just for example, like let's just say
you're making horror films and it's Halloween, right, So what
I would do is I would take all of the
scripts that I've written, give that to chat GBT, right,
so it knows how I write scripts. The second thing
I would do is I would give it all the
latest blockbuster Hollywood horror films that are out right now,
(22:05):
grab the title of it, put that in there, and say,
write me the next blockbuster film.
Speaker 3 (22:10):
In my writing, this comparable to something like this.
Speaker 4 (22:16):
Yeah right, like because it's about it's about it's two
things that this AI can do. It's it can take
what you have already been doing to learn you to
say Okay, I got it.
Speaker 3 (22:27):
I know you.
Speaker 4 (22:28):
Now tell me what the next thing is to do,
which is like, okay, this is the end result of
what I'm trying to be like and I need you
to come up with the concept and write the script.
Speaker 2 (22:41):
So like this whole half of the room. Half of
them got shook, half of them got excited. Just now
they're like what in the world, And then the other
ones are like.
Speaker 3 (22:50):
I'm using that.
Speaker 2 (22:51):
Yeah, we are running on because this conversation could happen
for two more hours. And so here's what I want
to do. I'm going to give you because here's one
I think it's super important. There's a quote I found
on your website, whereas you said, here's the tricky thing
about digital marketing. Nothing stays the same for long. As
soon as marketers discover a tactic that works, the clocks
(23:12):
start ticking. Before long, that hack is saturated and it
stops working. It happens to everything. And here's why I
bring that up is because a year ago we were
talking about NFTs and the blockchain. We're still talking about
the blockchain, but this stuff happened so fast. A year
before that we were talking about the metaverse, and the
year before that we were talking about you know something else,
you know, the VR Charlene and THEO Goodness Ease, And
(23:35):
so this stuff happens so fast. How these are small
business owners. They don't have all day every day to
be trying to figure out the next thing and staying
ahead of the curve. How do you advise them to
get acclimated and keep up?
Speaker 4 (23:54):
Well, First, I say, followed me on social media, because
every single day I go through well, let's just say this,
every week there are or I should say every day,
there's two.
Speaker 3 (24:04):
Hundred new tools developed AI tools every day.
Speaker 4 (24:08):
Okay, I try to sort through those, and every week
I put out the five best, and so I do
it on social and I also have a newsletter where
it's just delivered to your inbox, so they like, let
me do that hard work for you. But in terms
of how do you stay relevant, what you have to
recognize is that it is the Wow Wow West right now,
(24:29):
which means anything is possible. I could clone you right now.
If your voice is online, I can clone you have
it look exactly like you have it in your voice,
and I can do it for five dollars in probably
six minutes. So that's the wild wild West right now,
(24:50):
right And that's not going to be here for long.
But if you wanted to do something like that in
your marketing, you know you could.
Speaker 3 (24:56):
So but I always give this advice is.
Speaker 4 (24:59):
That there are tools that are really, really good and
they just disappear. Like, for example, I used to use
this tool for Twitter, was one of the best tools. Well,
now the Elon CEO he's cut off all API access.
You got to pay ten thousand dollars a month if
you want API access.
Speaker 3 (25:13):
That tool's gone.
Speaker 4 (25:14):
So it was all those people who used that tool beforehand,
that grew their Twitter accounts using that tool that won.
And you saw what happened last week with open AI.
You know there was a second there where we were like,
is chadjbt gone? Cause if so, I've been using that
every single day. So you need to make sure that
(25:34):
you're taking advantage of these tools. And I would say
at the end of the day, like the if you're
going to take one tool away, it would be chad GBT.
Speaker 2 (25:43):
If you're an entrepreneur, raise a hand. If you are
intentionally using AI, put your hand down. You okay, you
already got you. Let's go right here. What's the right there? Yes, yes,
you ma'am, there's your name on fronka.
Speaker 1 (26:01):
Oh I got it. The second time. I love that.
Speaker 2 (26:04):
Done with your business, financial wellness, business and talk to
me about any issues in your business that are going
on right now? What are you trying to solve for?
You want to you want to promote and scale your business?
(26:25):
How can she promote and scale this business?
Speaker 4 (26:28):
So you say you're trying to narrow down the markets.
Speaker 1 (26:36):
To do more targeted marketing?
Speaker 3 (26:39):
Got it? Got it?
Speaker 1 (26:41):
So?
Speaker 3 (26:42):
Using and you want AI?
Speaker 4 (26:44):
So I mean I guess like you could essentially like
find the best, like somebody that you want to be
like out there and figure out who their target market
is using AI.
Speaker 3 (26:55):
Well, there's like tools out there.
Speaker 4 (26:57):
I'm trying to think of something else, like a tool
that can scan somebody's followers and figure out what demographic
is the best, biggest demographic. But the other piece of
it is is like and I'll just give you this
just like a general marketing tip. When you're doing this
kind of spray and pray and just trying to figure
out who my target market is. The second someone buys,
you need to go look that person up and go
(27:18):
figure out who that is. And if you can't find
them online with AI, then pick up the phone and
call them or send an email to them.
Speaker 3 (27:25):
Because it was.
Speaker 4 (27:26):
One day I was running this period of TI where
I was running this business for Damon and I was
struggling with marketing and I couldn't figure it out.
Speaker 3 (27:33):
And so what I did was I ended up taking
the email.
Speaker 4 (27:37):
Addresses of everybody that purchased, and then I ran them
through this software. I can't even remember the name of
it because it was so long ago, but I know
it still exists. But it told me the demographics of
all the people who bought, and it was black women
forty to forty five. So now I took that information
and then started running my marketing to black women forty five.
Sales spiked because at the end of the day, it's
(27:59):
about who was pulling out.
Speaker 3 (28:00):
That credit card? Right, So hopefully that's helpful.
Speaker 2 (28:04):
Are there small business opportunities in the AI space? If
I'm not building a startup, I'm not trying to go
to Silicon Valley raised millions of dollars?
Speaker 3 (28:13):
Yeah, oh for sure.
Speaker 1 (28:14):
I'll give you.
Speaker 4 (28:14):
I'll give you an example of just something that that
happened recently. I created this like mini course on how
to create an avatar, how to make yourself like virtual Right. This,
a girl I went to high school with hits me
up last week and she goes thank you so much
for that course, and you know, I took your course.
She's like, but now I have a business making avatars
for other people. So she took my course and developed
(28:35):
a business out of it. And she's like, I got
somebody for a thousand dollars doing this, thousand dollars doing this,
And I'm like.
Speaker 3 (28:41):
Man, you need to give me cut to away. But
you see what I mean.
Speaker 4 (28:44):
It's like, I think we're gonna be I think I
think this is my this is my like overall take
on AI. I think AI is going to force each
and every one of us to have our own business
because it's going to be so easy.
Speaker 1 (28:59):
I want to do one more.
Speaker 2 (29:00):
If you're entrepreneur region and you are intentionally using a
I put it down black and white stripes. What's your
what's your name, Sharanda? What's your business?
Speaker 1 (29:14):
Yeah?
Speaker 2 (29:19):
Young girls eight to seventeen, ten, ten to seventeen, youth development,
helping them become better. What's what challenges are you faced
within your business?
Speaker 1 (29:46):
Some more targeting.
Speaker 3 (29:46):
I don't know if you want to go yeah, yeah, no,
it's all good.
Speaker 4 (29:50):
So I'm gonna give like two part answers. So like,
let's just say, for example, like you were able to
get an email list of parents, right you had they
had signed up on your website.
Speaker 3 (30:01):
There's an AI.
Speaker 4 (30:01):
Tool where you can record one video once so you
can say, hey, you know, you know, hey John and Mary,
you know, this is what I do. I'm really interested in,
you know, uh, you know, connecting with your child on
this And here's our story. And let's say you had
one thousand email addresses in one thousand names. There's an
(30:23):
AI tool that can basically read the names on the
list and say it in your voice so that you
don't have to record one thousand videos.
Speaker 3 (30:33):
Right And the name of.
Speaker 4 (30:35):
It it's slipping in my mind, but probably Hagen is
one option. Synthesias another option, and tavis dot io is
another option.
Speaker 1 (30:51):
So ask chat GPT to spell it for you.
Speaker 2 (30:55):
Go to chat GPTA spell syntious for me.
Speaker 1 (31:01):
It's gonna give you answer.
Speaker 3 (31:03):
I think it's t A v u s t a
v us dot io. I believe, so synthesia. Don't make
me spell that.
Speaker 1 (31:14):
C y n ts you.
Speaker 3 (31:16):
But here's the good news is that.
Speaker 4 (31:17):
I have Yeah, yeah, this is I do have a
website that does have all of the tools that I've talked.
Speaker 1 (31:26):
About plug your stuff.
Speaker 2 (31:27):
So so we so there's gonna be a line to
see you outside number one. But give your website, give
your social media stuff so people can follow along.
Speaker 4 (31:35):
So if you want a website of all the tools,
it's Askamarketer dot a. I that is two hundred over
two hundred tools and I update that daily.
Speaker 3 (31:44):
Okay.
Speaker 4 (31:45):
Second thing is I have a newsletter if you want
the hottest AI.
Speaker 1 (31:48):
Tool GPS, writing it about it.
Speaker 4 (31:50):
It ain'ty. That website is uh m t y s
k dot com marketing tools. You should know m t
ik dot com. And then all socials is just physical Cliff.
If you want to see the videos and kind of
get a little bit of a mini demo, I release
a tool every single day.
Speaker 1 (32:09):
Yeah, I'll make some noise with Cliff makes some noise
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