How to Launch & Monetize a Blog in 2025 Ft. Jannese Torres of Yo Quiero Dinero

This week on Brown Ambition, Mandi welcomes back powerhouse guest Jannese Torres entrepreneur, author of Financially Lit, host of the award-winning Yo Quiero Dinero podcast, and now, a new mom.

Together, Mandi and Jannese sit at the “Brown Table” to get real about:

• How motherhood reshapes entrepreneurship, boundaries, and time management

• Breaking free from people-pleasing and stepping fully into self-advocacy

• Why owning your platform (through blogging, newsletters, and websites) is still critical in 2025

• The truth about monetizing blogs: ads, SEO, and building passive income the right way

• Navigating social media overwhelm while protecting your mental health

• Jannese’s journey from six-figure engineer to six-figure food blogger and financial educator

You’ll hear candid reflections on the messy balance of career, family, and identity—and why building digital real estate can change your financial future.

Links and Resources:

• Connect with Jannese on IG: @YoQuieroDineroPodcast

• Learn more about Financially Lit and her courses: yoquierodineropodcast.com

• Sign up for her Blogging Bootcamp (open until Sept 22!)

👉 Don’t forget to check out BrownAmbitionPodcast.com for more career and money tips.

 

See omnystudio.com/listener for privacy information.

Episode Transcript

Speaker 1 (00:04):
Hey, Hey, being a fam. Welcome to Brown Ambition. This
wasn't the show that I envisioned for this week. In fact,
it's not at all the show that I envisioned for
this week. But it's so much better. Everything in life
that's meant to be will be. And I am so
excited to be joined at the Brown Table today with
my girl, Denise Torres.

Speaker 2 (00:23):
Be a fam.

Speaker 1 (00:23):
I know y'all are not new to this. You are
true to this, you know. Denise is the host of
the Jokaida Dinato podcast. She's also the powerhouse author of
the personal finance book Financially Lit, which if you're watching
on YouTube, I don't know. Janie has everything. Everything she's
done is advertised right now. We have awards, we have books,

(00:46):
the accolades. I love it. I am in. I'm honestly
inspired to get my own background together. But honestly, Janiese
is a new mama, so she knows. I am just
happy to have my own damn space right now. I've
been fighting for some I've been fighting for a door
in this house for way too long. And be a famo.

(01:06):
If you're hearing Jenese's name for the first time, where
have you been I'm not sure, but let me just
give you a little bit of background. Jenny's, like I said,
as the creator of the award winning Yo Kioto Dineto podcast,
where she's helped thousands of listeners transform their money mindset
and build wealth, especially in the Latina and multicultural communities.
Also Happy a Sparic heritage month.

Speaker 2 (01:27):
So Happy that.

Speaker 1 (01:30):
Financially Lit is a modern guide for leveling up your
finances and breaking generational barriers. And it's going to be
released an Espanol. Is that right?

Speaker 3 (01:38):
Yes, it is available in Espanol as of twenty twenty five,
and it's called jo kio din netto easy to find.

Speaker 1 (01:43):
Oh that's so excited.

Speaker 2 (01:44):
Oh that's so exciting. Okay.

Speaker 1 (01:46):
So Genese's journey has been an incredible one. She was
an engineer making six figures. She got burnt out, she
left that life, became a full time entrepreneur, founded the
six figure blog Delish Delights, and now also helps you
turn your side hustles into six figure businesses. She's passionate
about making financial independence accessible to everyone. And I'm always

(02:10):
happy to have you here, Janie. It's really nice to
see you again. Man.

Speaker 2 (02:15):
I'm so excited to be here.

Speaker 1 (02:17):
You know, I called you man that came out of nowhere.

Speaker 3 (02:20):
A very millennial thing to know is that bro dude,
my five year old broh, don't understand. I don't even
know what they're going to be saying by the time
my daughter is age to be having these weird conversations
because I don't even understand half of what's on TikTok
at this point.

Speaker 1 (02:35):
Well, right now, she's just a little squishy squish. How's
it been.

Speaker 3 (02:39):
It's been amazing, And I feel like motherhood is one
of these experiences in life where it's very much like
the Men in Black, like erase your brain, blank slate,
don't remember my life before it. It is good for that, right,
I just literally can't imagine my life before.

Speaker 2 (02:58):
I don't even remember what it was like.

Speaker 3 (03:00):
But it has been an incredible journey, and yeah, I
mean that's what we're doing all this for, right.

Speaker 1 (03:06):
Yeah, well, I mean yeah, I mean a little bit different.
I launched my I had a baby first, and then
I became well then I went sort of like left corporate,
and sometimes I'm like, damn, these beginning building years, I
you know, would have been nice to just be able
to put my whole brain twenty four to seven energy
into it. It's very different once you have kids, like

(03:29):
I genuinely I don't have all the same hours in
the day as someone without kids, is how I feel.
Have you felt a shift and like your approach to
your business before and after?

Speaker 3 (03:38):
Yeah, I feel like a switch was flipped in my
brain very quickly, and it was much easier to say
no to things that felt like they were going to
deplete me, that felt like they weren't worth my time,
as far as like leaving my daughter right as somebody
who does speaking engagements and like I have to be
on the road. Sometimes I'm much more discerning about where
my time goes and where my energy goes because I

(04:00):
feel like it's just so much more valuable now that
I have a little mini at home that needs mom.
So I definitely think motherhood has made me way more
intentional with my time, and it is also forced me
to have way stronger boundaries than I ever had before. Okay,
I think like it's very easy for me to like

(04:22):
put my needs aside, but I don't compromise at all
when it comes to making sure that like she has
the environment she needs, she has the support she needs
all that stuff. Mama Bear is definitely in full activation mode.

Speaker 1 (04:34):
Okay, we're talking like personal boundaries with people, family.

Speaker 2 (04:37):
All of it.

Speaker 3 (04:38):
You know. I think as an eldest daughter Latina household,
we're very much like people pleasers oftentimes. We are very
much like parentified daughters oftentimes. And I speak to a
lot of eldest daughters who tell me the same thing
that when they became moms, they became much more fierce
advocates for themselves in ways that maybe they weren't doing

(05:00):
in the past, because now there's just a shift in
your priorities and just like what you're willing to allow
and all this stuff. So I definitely think I've been
going through that transformation as well.

Speaker 1 (05:11):
That's such a beautiful thing to witness. I have a
sister in law who's going through a very similar journey.
We share a mother in law, so we both know
this druggle. But the first thing that happens when you
move from people pleasing to setting those boundaries and really
staying true to you know, what you're willing to deal
with and what you're not and protecting protecting yourself and

(05:33):
your daughter in this case, is you start to you know,
piss people off. So it's just a natural byproduct. You
tell people now they can't cross it, and if they've
crossed it before, they get a little frustrated by it.
So how's that been?

Speaker 3 (05:48):
Yeah, you know, I used to get really in my
feelings when people were pissed off at me, and now
I'm just kind of like, well, I don't even have
the energy to entertain your emotions. Like we're all adults
at this point, and I'm responsible for my household, for
my emotions, and really nobody else is, right, So, uh,
it's it's just been much easier for me to kind
of stand on firm ground and know that, like every

(06:10):
decision that I make is rooted in prioritizing what is
important to me, my household, my family, and like the
people that get it get it, and the ones that don't,
I'm really not trying to worry about convincing them at
this point.

Speaker 2 (06:21):
You know.

Speaker 3 (06:21):
It's I think there's something about motherhood that just makes
you realize how important your time and energy is. It's
a freaking currency, and I'm just not going to waste
it on anything that is not worth my life.

Speaker 2 (06:35):
You know.

Speaker 1 (06:36):
Yeah, the one thing that I realized, you know, and
I know I said earlier, like as far as entrepreneurship
and like running a business for me, it has been
so challenging because like trying to do so much and
being in that really like deep building phase. I have
struggled to find enough hours in the day to do
everything that I want to do business wise. Uh. But

(06:57):
at the same time, I have no idea how I
could have that nine to five like corporate lifestyle and have,
you know, the family that I have and be there
the way that I want to show up as a mom.
And I'm just so grateful that even though it's not
you know, give myself credit, Like even though it's not perfect,
and like it's maybe not what I all these different
milestones aren't reached and we all have goals we want
to strive for. But I am like the lifestyle ten

(07:20):
out of ten to be there to get my son
off the bus, you know, and at the same time
be able to yeah, contribute financially. It's just something that
I can't envision. How was this ever going to work.

Speaker 2 (07:33):
I don't know what it's like in Florida, but it's
hard of hell up here. I have that exact same
thought all the time.

Speaker 3 (07:38):
And I think one of the reasons why I had
such a mental block around motherhood for the longest time
was because I did not see how a corporate career,
especially in my field as an engineer like I was
in a very male dominated space, so there wasn't even
like the desire to accommodate women. Oftentimes it was kind
of just like, well you figure it out, right, and
there was I think there was a very valid reason

(07:59):
why there oftentimes I was the only woman in the
room because they just didn't want to quote unquote entertain
our issues, right, So it just did not feel compatible
for me. And it really wasn't until I became a
full time entrepreneur that my eyes even began to be
open to like the possibility of fitting motherhood into my life.
And I think it sucks, you know, because how often

(08:22):
are people making this life altering decision or the choice
not to do it just because of the finances or
the lack of flexibility in their career. I really think,
you know, our corporate environment are so behind the times
when you talk to folks from other countries around maternity
leave and flexible work, and just like government subsidies to

(08:44):
help with childcare, Like America is so pro birth, but
we are so anti family and it's just very frustrating.
And I think that's one of the reasons why it's like,
you know, the math has never mathed here in this country.
But god do we love telling people go have some okay,
But do we give a damn about these babies once
they're on planet Earth? Absolutely not okay, And it's frustrating

(09:06):
as hell. And I think that's one of my main drivers,
especially now in this new phase as as an entrepreneur
that focuses on people diversifying their income and just really
pursuing financial freedom. It's more than just about the money.
It really is about taking back your time and like
creating space in your life that allows you to focus
on the things that matter, and for.

Speaker 2 (09:25):
Most of us, that is our families. Right.

Speaker 3 (09:27):
I just don't think that it's fair that we have
to often choose, you know, how much time we get
to spend with our kids just to get a freaking paycheck.
There's there's other options out there, and I want people
to know that.

Speaker 1 (09:39):
I couldn't agree more Now as having has post motherhood,
have you shifted like I don't? I have I know,
I think we're similar. We have like I've had Mandy
Moneymaker's course, we have the podcast, I'm working on my book.
I'm trying to get that baby out into the world.
It's coming, It's in breach. I might need a see
section to get it out of me.

Speaker 2 (10:01):
What you gotta do?

Speaker 1 (10:02):
Lord, it's so hard, but so many different things going on,
and I and certain and what I've liked is that
I can sort of like push and pull the different
levers depending on you know, what's happening with me. But
so pre having your daughter and then post have you
been shifting, like what parts of the business you're really
focusing on and can you talk a little bit about that?

Speaker 2 (10:23):
Yeah? Absolutely.

Speaker 3 (10:24):
I think one of the main things that I used
to be guilty of before was just saying yes to everything,
And now it's just like, is the paycheck giving If
it's not, like, I'm not even gonna entertain conversations, right.
And Also, I think I did a lot of back
end work even in preparation for like my book launch

(10:45):
a couple of years ago, that has helped me continue
the momentum in my business in a way that I
haven't had to make compromises around like income and just
like my capacity, because a lot of what I think
stalls entrepreneurs as they're in that build phase is like
not building processes and not building multiple revenue streams that

(11:05):
you can kind of turn.

Speaker 2 (11:06):
On and off just based on what you have going on.

Speaker 3 (11:09):
So for me, I think I've always been really good
at assessing pretty much like on a quarterly basis, like
what's my capacity and what are we going to try
to accomplish? And then I mean, I don't want to
diminish the fact that I do have help, right, So
I have a part time nanny who comes to my
home three days a week for four hours a day
and just gives me space, right, so like podcast recording

(11:31):
and being able to work out or like go get.

Speaker 2 (11:34):
My nails done.

Speaker 3 (11:35):
It's it's nice to have some time to go and
be human because being in caretaker mode twenty five eight
is going to drain anybody, and especially someone who is
running a whole ass business and then trying to manage
a whole family.

Speaker 2 (11:48):
It's a lot.

Speaker 3 (11:49):
So I want to like take the stigma too out
of getting support because sometimes you just don't have your
family around, or maybe you don't want your family around
right who you think would be default caretakers. And it
is absolutely one hundred percent okay to buy your support system,
especially if that's going to be the difference between you

(12:10):
accomplishing what you need for your family and for your
business versus just being burnt out and not really doing
anything productive.

Speaker 1 (12:19):
H Yeah, big one. I mean, if there's a stigma
around it, we need to blow it up, Like are
we done with this yet? Can we just normalize it?
Heavy on the you know, if you don't have family
around too, because I'm definitely between the pandemic and being
thousands of miles from my immediate family, you know, here
in New York. Yeah, I don't recommend trying to do
the whole mommy thing by yourself. I was forced to

(12:41):
the first time, and by the time number two came,
my remy roo he just turned to in May and
I was like, Okay, cool, we're getting, you know, at
least some support. I don't do well. I don't know
if this is you, but I really don't do well
being just mom all day.

Speaker 2 (12:58):
I lose my mind very quickly.

Speaker 1 (13:00):
Absolutely hate it.

Speaker 2 (13:02):
I hate it more.

Speaker 3 (13:05):
Women need to be honest about that, right, because I
think saying it out loud. It's like you're afraid to
be judged and like thought of as like, oh my god,
you must not love your child or you must not
be a good mom.

Speaker 2 (13:18):
And it's like, no, y'all.

Speaker 3 (13:19):
If anybody who's a caretaker full time, like even for adults, right,
there's a lot of people who have to take care
of elders who are sickly, who are going through all
kinds of medical conditions, and it is just as fucking taxing,
if not more. Okay, And I think there is like
this martyrdom syndrome that a lot of us get instilled with,

(13:40):
especially as women and especially as women of color. We
are taught from a very young age that our main
role is to serve our families. And so when you
try to push back against that and just make some
space for you to actually pour into yourself, there's a
lot of inner guilt that many people feel. And there's
a lot of like fear around the perception, like the

(14:01):
stigma of saying I need help, I can't do this alone.
And I saw my own mom and other women in
my family just like hang their hat on the depleted, exhausted,
exhausted mom as if like they're giving an award.

Speaker 2 (14:14):
Out for this stuff.

Speaker 3 (14:15):
I'm just not interested in any of that. You know,
I am very much a cycle breaker in my family
in many different ways. And this is also what I
intend to teach my daughter too, that like you cannot
pour from an empty cup. Nobody is handing out awards
for most exhausted women of the year. You know, I'm
not interested in that prize. And I think more of
us just need to keep it real, like you have

(14:37):
full permission to have multifaceted identity outside of mom, and
sometimes you just need a break from that shit. You
can love your kids and still need a break from them.

Speaker 1 (14:46):
Yeah, name, and it only gets tougher, I think, honestly,
I look back on those newborn because baby girls. She's
not even a year yet.

Speaker 2 (14:53):
Right now, she's around nine months right now.

Speaker 1 (14:55):
Yeah, oh girl, you're just in that like sunshine and yeah,
every baby. Yeah, just it's great. All her shit's not
everywhere yet, she's not taking up rooms and room like
I'm hurting it all in. I feel like I'm in
one of those like Game of Throne shows where the
throne is our living room and I am constantly fighting
for my tear I'm like, how is it a playroom again?

(15:16):
I thought we were done with the playroom and I'll
clean it all out and clear it out, and then
they'll just move it piece by piece and baby baby
toy and kid furniture and hot wheel structure. My god,
it just changes it. It will at ebbs and flows,
and then that's what they're real. I think the challenges
is like how do you maintain yourself and.

Speaker 3 (15:36):
Your true and also like for those who are in
partnered relationships, I think it's also very important to communicate
your needs right. Like I think there's a lot of
stigma too around just like you know, having dad like
pull his own weight, as if like he's not an

(15:57):
equal parent, Like my husband is a stay at home dad.
And god, you should see the look that I got
from family when people were like, what do you mean
he's gonna stay home? I'm like, nobody asked that of moms,
Like stay at home mom is such a normal thing.
But like god forbid, we flip the script, you know,
and like mom's the bread winner. There's just still so
much progress we need to make us a society, and

(16:19):
like what is quote unquote acceptable, Like anything's acceptable if
it works in your frickin' house, point blank period. And
I think we need to do a lot less explaining
to people about the decisions that we make that work
for our families.

Speaker 1 (16:33):
Hey, ba, fam we got to take a quick break,
pay some bills, and we'll be right back. Oh hell
yeah yeah. I mean, thanks for sharing that. I think
it's great to have different examples of different family dynamics
and what has worked not and like just no judgment,
Like I can write you that story and feel I'm
like creep. I mean, it's an example. That's it's nice

(16:55):
to have a case study for how a modern family
is making it work, especially a modern family with a woman,
you know, with a with multiple you know, online businesses
going and makes perfect freaking sense to me. I wish
my husband would just like leave his a little government
job and stay home. But he's like, but I carry
the insurance. I'm like, we can get that.

Speaker 3 (17:20):
I know.

Speaker 1 (17:21):
Oh, and it's great, and you know, it seems like
y'all have such a great partnership. Okay, but I want
to like present day, you know, when it comes to
I'm a bit I'm a bit challenged now by the
relationship to social media and like having to show up
online a lot, you know, I especially it just it
doesn't it feels like every week of news is always

(17:43):
so challenging and there's so much out there, and I
I something about being a mom. It just made me
hyper empathic, like hyper I feel everything so deeply, which
I think is a great thing, but also it's very
Sometimes it's like debilitating. I'm not even that. I'm like,
I I finally took IG off my phone. Actually this morning,

(18:04):
like in the wee hours three am. I got online
and I saw, you know, bodies of children in Gaza
on my IG feed, and you know, there's news about
these two young men who were found hanging and no
further details have been released. But it's like, you know,
in Mississippi and everywhere you turn is like this, and
then school shootings and like all the things. And sometimes

(18:27):
just to get through the day, I'm like, I feel
like I'm hanging on to the kids like almost like
a little life raft. And at the same time, I'm like,
how am I.

Speaker 2 (18:37):
What are we doing? What am I doing?

Speaker 1 (18:40):
How is any of this mattering? And I don't even
know if there's a question there. It's just like a
Sometimes that's how it can feel like the feelings are
so big that in those are the days I'm most
grateful where I can just be like click pause, turn
everything off. I don't have to show up anywhere, can
sort of take this space and get back on some

(19:02):
firm you know, some firm ground are you have you
have you realized or felt anything similar sincepeaking of that.

Speaker 3 (19:09):
Yeah, you know, honestly, I feel like I was one
of these very like stereotypically former, like child free by
choice people who would just like side eye kids when
they were like loud and shit, you.

Speaker 2 (19:19):
Know, I'd be like, control your kid.

Speaker 3 (19:21):
You know, I was very judgmental about of parents in general.
And I feel like this has made me realize like, oh,
I was a total ahole, like for all intents and
purposes because I just didn't get it right. And I
think that just speaks to the greater lack of empathy
that there exists in the world, Like many of us
need to just get way better at putting ourselves in

(19:42):
other people's shoes. So it's been transformational in that perspective.
I think there's like something that gets activated in you
where you see all of the world's children as your
children and so when you see the constant bombardment of
children in Gaza, or just like the overall violence in
the world, it can just make you feel very quickly

(20:03):
like what is the point, you know, Like are we
living through the apocalypse? Was it a mistake to have
my child and bring them into this world? Like? There's
a lot of existential crap that comes up for people,
And I think one of the things we need to realize,
especially about social media, is that they make money by
keeping you hooked, and negativity sells, okay, Like we see
it on the news. People tune in to see the chaos, right,

(20:27):
they want to know, like, what's the latest thing that's
burning down. I don't think any of that is accidental.
I think it's all by design. It's meant to keep
you trapped in a fear loop.

Speaker 2 (20:38):
Right.

Speaker 3 (20:38):
That doom scrolling is a real thing. I think we
just need to get way better at feeling what is
coming up when we are interacting with social media platforms
and throwing the phone across the room quite literally, when
it gets to the point where it's just like what
is this actually doing for me? What is this doing
for my nervous system? What is this doing for my

(20:59):
mental health. I, as someone who makes a living off
of social media, have to very very carefully curate like
why am I on this platform? Am I doing more
consuming than actual creating. I'm constantly having that conversation with myself,
and I think it's just important that even with all

(21:19):
the stuff going on in the world, if you are
a person who is dependent on social media in any
type of way for like financial you know, reasons you
make money doing it x y z uh, you just
have to get real firm boundaries around what you're doing
on there. I love the fact that, like you can
put time limits right and Instagram will literally tell you
is it time to take a break?

Speaker 1 (21:41):
IVI on the am I doing more consuming than creating?

Speaker 2 (21:44):
Because scrolling?

Speaker 1 (21:46):
As you know I took and it's IG in particular,
TikTok algorithm knows what I like.

Speaker 2 (21:51):
It's giving.

Speaker 1 (21:52):
You know, it's giving tends to be like more positive news,
but something I mean, IG just really felt so violent,
like to be a sol like that. It was twenty
minutes before I was picking up my son from the
bus stop and I was like, okay, so now I'm
like gotta you know, undo whatever you know, mental like
damage this has done in emotional damage and push through it.

(22:13):
But at the same time, we do have to we
have to create and I think you know, you're one
of the people online who the content you're creating is useful,
it's purposeful, it's inspiring, and put myself in that category two.
And absolutely you're right if we if we get that
fear loop, if we let it get to us, then
we're not actually standing in our purpose and reaching the

(22:35):
women that we want to reach.

Speaker 3 (22:36):
Right now, that's it, you know, I feel like now
more than ever, it's important to be really intentional about
your use of social media because there's a huge lack
of consent as to all the things that you were
going to be bombarded with. It's almost like just by
opening the app, you were consenting to being shown horrific
things that in a normal world before this existed, you

(22:59):
could a lot more intentional about what your brain is
exposed to. And I think it's very dangerous, but it's
also a really good reminder of how we as parents
also need to be super vigilant about what our kids
are being exposed to, because you think about, like what
you're seeing as an adult, if your kid has access
to the Internet, like you don't even know the half

(23:20):
of what's going on. Okay, So I'm going to need
y'all to just get really intentional about making sure that
your kids are also not being subjected to things that
are just way beyond their capacity to understand. Because shit
can feel very very scary.

Speaker 1 (23:35):
I know, all right, Well let's not. I feel my
like my little anxiety heart just kind of going, yeah,
anything to do. It's just it's just so real and raw,
and it's just what I'm going through right now. But
I want to bring it back to you in this business,
my friend, so Delichi to lights still going strong. This
was your original, baby, right, your original, like I'm going
to take this is when you were doing this while

(23:56):
you were an engineer. Yes, you start the food blog.
I feel like you you for a time, you were
like putting, you were investing even more to it, you
were doing new photography and all that. So how how
many years has it been around now? And how has
the approached the business side of it shifted over that time?

Speaker 2 (24:11):
Yeah?

Speaker 3 (24:12):
So I have been a content creator now for twelve years,
which sounds crazy because when I was first launching the blog,
I did not even know that like content.

Speaker 2 (24:21):
Could be a career, right.

Speaker 3 (24:22):
So it's one of these things where Wow, the Internet
is wild and what it's been able to do for
just like creating jobs that didn't exist before.

Speaker 2 (24:30):
So as far as you know what.

Speaker 3 (24:33):
The blog has been doing, it has been it's been growing,
especially since the pandemic.

Speaker 2 (24:39):
So I am in the food space.

Speaker 3 (24:41):
So if we think back to what happened in twenty twenty,
everybody was locked in their house, there was nothing to
do but eat, and so as a resince Loardo, my
website blew up, so to the point where, for the
first time ever, it made a six figures in AD
revenue because there was just so many people that were
on the internet, you know, making all kind stuff. And

(25:01):
ever since then it has continued to replicate that level
of success. So I have been able to make over
one hundred thousand dollars a year in AD revenue from
my website. And it's been amazing because, like I mentioned,
when I first started this, it was a straight up hobby.
I had no plans to monetize. I had no intention

(25:22):
to make any money. It was just a creative outlet
to get something other than my engineering career, to be
like part of what defined me as a person, because
I felt like up until that point, I had just
been very much in the let me just check things
off of the list of life that you're supposed to
do as a good, responsible adult. You got to graduate
from college, you got to go get the job, get

(25:43):
a master's degree, work your way up the corporate ladder.
And as I continue to achieve success on paper, I
just felt more and more unaligned, And so I think
the blog was very much like an existential cry for
help to reclaiming some time for myself and get back
into creative mode, which now has become like the entire

(26:04):
thing that I do. I just I get to create
for a living, which is nuts at this point?

Speaker 1 (26:09):
Is it?

Speaker 2 (26:09):
Sort of?

Speaker 1 (26:10):
Because I mean I was in content marketing for a
long time, and there's a lot of maintenance. Once you
have like a big, vast library of content, there's a
lot of maintenance that goes into it. But how much
of your time are you spending creating new content or
maintaining what's there? Is it very much like passive now?

Speaker 2 (26:23):
It's very passive. Now.

Speaker 3 (26:25):
I have only created fourteen new blog posts since twenty
twenty one, So we're talking about four years and I
haven't blogged it all in twenty twenty five, and my
website is just continuing to turn out revenue all thanks
to being like super SEO optimized and in demand content.
So my food recipes are primarily Puerto Rican, so a

(26:46):
lot of folks who either are Puerto Rican or have
been to Puerto Rico and they want to replicate the recipes.
So I definitely have to say, like, I found a
niche that was in demand and that was being underserved,
And I think that is the key to taking your
blog from just a hobby into an actual business. It's
really being able to hone in on where's that area

(27:07):
of expertise that I have that can also meet an
unmet need.

Speaker 1 (27:12):
So then let's talk about the course and the community
that you have built too, because you have been teaching
how to blog and how to turn a blog into
a lucrative side hustle for years. Now, tell me about
what's going on there, And like, I know that you're
taking on new students right now, but what exactly all
do you cover in this course?

Speaker 3 (27:33):
Yeah, so I when I was first starting out as
a blogger, there was no blog coaches, right, this is
like over a decade ago, blogging was still very much
like a new industry for many people, and I had
to kind of learn by the school of hard knocks,
so making a lot of mistakes, not understanding like how
to actually create content for a blog, et cetera. And
so when I was thinking about the course, first of all,

(27:55):
this was something that I never even intended to teach
because I was convinced that like, nobody cared about learning this, right,
I was just like, who cares about blogging?

Speaker 2 (28:02):
But then I kept getting.

Speaker 1 (28:04):
Twelve years ago blogging wasn't like new new, it had
been like it kind of felt like then blogging moved
to like now content created like on social media became
the thing. But I love the idea of like that
old school I mean, not in old school, but like
owning your own platform.

Speaker 2 (28:19):
Yeah, and nothing.

Speaker 1 (28:20):
An insta, not a TikTok, but like Jenny's touris dot
com or sorry delig delights dot com or maybe money
dot com and making that a thing because no one
can really take that from you. Yeah.

Speaker 2 (28:31):
I think that's the mistake that a lot.

Speaker 3 (28:33):
Of people in social media have had to come to
the realization of, right, because there's a lot of creators
who have created their entire platforms on these rented spaces,
if you will, and then they end up getting blocked,
they end up getting demonetized, they end up getting inactivated
right reported as whatever.

Speaker 2 (28:51):
So it's it's it's come full circle.

Speaker 3 (28:55):
I see a lot of content creators who are now
coming to the realization that like, oh, if I you
want my business to be sustainable, I need to own
my platform. I need to own my audience. I can
use social media as a funnel to get people to
my actual website. But like, relying on these algorithms, relying
on these fricking platforms for your business to be sustainable

(29:16):
is like building a whole ass business, you know, house
of cards, reference if you will. It's just one false
move and you're done. And unfortunately, I've seen a lot
of creators have to build their followings from scratch again,
you know, and it's like, how do you get back
in touch with the people if you don't have an
email list, if you don't have a domain that they
can go to. It's very frustrating for me because I

(29:39):
see folks also like wasting a lot of income generating
potential where let's say, for example, you're a food blogger
or you're a food creator, and you've built your entire
platform on Instagram. Where can people go to actually get
the recipes? They have to go and read your Instagram captions.
How are they going to search for a recipe? Like
Instagram is notoriously horrendous to search for anything. So like,

(30:02):
you're creating a piece of content that, if you're lucky,
people are going to see for like forty eight hours
and never again. And if they want to go back
to that, they don't have anywhere any way to do
that easily.

Speaker 1 (30:11):
It following this one great British bakeoff baker and she'd
put the recipe in the cap like as a comment,
and it would get like buried, and he'd be like, god,
damn it, Ruby, I want to take recipe. But like
this is so annoying.

Speaker 2 (30:25):
It is so annoying.

Speaker 3 (30:26):
And so you know, when you have a link to
your actual website in your link in bio, you are
taking that audience off of social media. You're potentially getting
them on your newsletter, your email list, You're able to
get in touch with them, and most importantly, you're able
to get their eyeballs on content that then you can
monetize with ad revenue, with affiliate links, you can push
them towards like programs or workshops or courses or whatever

(30:46):
it is that you're doing. So I think it's just
such an important part of a creator ecosystem to build
everything around your own platform that you have built, and that,
for me, is why blogging is still so important and
relevant even in twenty two twenty five.

Speaker 1 (31:01):
So talk me into well, I think I'm a good
example of like you know, it's been way too long
to not have monetized Brown Ambition. I don't want to
talk about it, but as you guys know, who's you
know if you're listening. And then Janise, like Tiffany, I
left the show at the end of last year, which
means I am full you know, I have full ownership

(31:22):
of Brown Ambition, all the IP and the you know,
the website and all of that. And I think what
was holding me back in the past is it was
never because I was in a partnership right and we
were both we both had our own individual, fully independent projects.
We were working on my career and then my business
and her business the whole time. But now that it's

(31:42):
fully mine, I can really do whatever I want as
far as Brown Ambition Podcast is concerned, but dot com
is concerned, and I'm working on redesigning it, and the
new iteration is very content focused, and so I'm going
to steal your advice since I tricked you into coming
here to give me free advice. By the way, you

(32:02):
go to your get at the podcast dot com and
sign up for her. What is it? What's the jump
start your blog boot camp? Right?

Speaker 2 (32:08):
Correct?

Speaker 1 (32:09):
Yes, So with Grannemission Podcast dot Com, I'm reimagining it
as a very content focused, you know, personal finance and
career tips website. And I have this huge volume of
you know content, eight hundred something episodes countless, just countless
stuff that hasn't been written down and turned into blog

(32:30):
post form, but has to be where do I start?
Like I have? Where do I begin?

Speaker 3 (32:37):
I think you need to hire somebody first and foremost
to do this, like what okay?

Speaker 2 (32:42):
So there's a couple of different things.

Speaker 3 (32:45):
If you do not have transcripts of your show, like
that's the baseline start with, right okay, So those transcripts
can be plugged into AI and turned into different pieces
of content, so that can be turned into blog posts
where you're breaking down the topic that you talked about
on the show, you can turn them into potentially social
media content, you know, carousels, clips, et cetera. So I

(33:09):
think it's important to not to like squeeze the juice
right out of everything that you're doing. From a content perspective,
podcasts are great ways are are great to repurpose as
blog posts. So one of the things that I do
on Joke or the Netto podcast, we have a podcast
section where you can check out, you know, individual episodes

(33:32):
kind of what the topics are and whatnot. But we
also have a separate blog area where we talk about
you know, personal finance, entrepreneurship, investing in all those things.
So what I think happens oftentimes for podcasters is they
don't necessarily realize like how the two things interact with
each other. And I think that most podcasts can benefit

(33:55):
from having a blog to accompany them because it makes
you way more Like when you think about just searching
for a show on Apple Podcasts or Spotify, you're going
to get exponentially more discoverability when you're also on Google
and you're SEO optimized and you like have your transcripts
because your transcripts essentially serve as like information that Google

(34:19):
can then search when somebody's looking up a topic, and
your blog posts that's you know, part of your podcast
website can be the thing that like gets people to
find you. So I think it's important to strategically attack
what you have going on. You have a ton of content.
I would hire somebody to do maybe like you know,

(34:39):
some back end downloading of your content, kind of organize
it into different potential topics, some content pillars, and then
use those episodes as inspiration for different blog post topics
that your readers would be interested in checking out. And
also doing like some keyword research to make sure that
you're creating content that is in demand versus just like

(35:00):
posting for the sake of posting, because I think that's
another mistake that a lot of people make. It's like,
does anybody care about this topic? Let me go and
do some like Google trends analysis and see like what
are people searching for?

Speaker 1 (35:10):
And you cover SEO in your course right, Absolutely, it's
It's it's even more embarrassing because I was an organic
content marketing senior director for five years. Jenny's I know
all that shit, and I was doing it for other websites,
just not my own.

Speaker 3 (35:26):
You know, you're not the first person who has a
marketing background who has told this to me. Like I've
had plenty of students who are professional marketers who have
come into the course and have said, I don't know
why the hell I wasn't doing this for my own business.
Like literally, people hire me to do this, but there's
like this mental block when it comes to applying the
skills that you have to your own business because typically,

(35:46):
especially if you're a solopreneur, like it's you. So that's
why I say, you know, in cases like this where
there's a heavy lift, there is something to be said
about just like hiring even part time help for like
a project based thing so that you can get this
stuff off the ground and you don't become the limiting
factor in you know, taking your business to the next level.

Speaker 1 (36:06):
Totally a limiting factor for sure. I am and I
think we had the same web designer. I'm working with
Shirley again on my Numission podcast. But then I'm like, damn,
I hired another solopreneur. We're both struggling.

Speaker 2 (36:20):
I'm like, surely, come on, we do this and.

Speaker 1 (36:24):
Mothers so I'm like, uh, we gotta high, we gotta
hire us, but also we gotta we gotta get this
shit done. Yeah. Well, I'm excited about the potential for it.
You know, I love a passive income stream, and you
know what it is. I think, you know, it's all
the things all at once. You're never going to do anything.
So while I'm not investing in this area of my business,
I've been investing in others. But it's like, you know,

(36:44):
it's high damn time now. However, I have been talking
to you know, cause I was a senior content director
at lending Tree and we rebran content for eight different
personal finance sits underneath the lending Tree umbrella. And I've
recently had some conversations with peers of mine who have
stayed in that space, and I'm asking them how they
have incorporated AI into their content strategy. And what I've

(37:08):
heard from one of our biggest competitors, one of their
their editors, is that now on Google, when you certain
you've seen this, when you search something on Google, now
you get that AI search result first, yeah, which is
then answering the question for the reader, and they're not
as often clicking through to websites. Have you noticed that

(37:29):
as well? And is that how is that impacting if
it is at all the blog the people's blogs so
you're working with, or even your own blog, has it
had a diverse impact.

Speaker 3 (37:39):
It's funny because I feel like, obviously some niches are
affected more than others. And in the case of like
the food world, you're not going to get like a
recipe in an AI summary, right, So when we're thinking
about you, have you seen it?

Speaker 2 (37:55):
Though? You see a lot of basics and whatnot.

Speaker 3 (37:58):
Right, You can even go and CHATTYBT and be like,
give me a recipe for this, But oftentimes it's going
to be just like a mishmash of a bunch of
stuff that it tossed together, and it doesn't necessarily have
like the original intent, especially if we're talking about like
a cultural recipe. I'm sorry, AI TRAGBT and got the
sas song to be like making herosconandulas in an authentic way. Okay,
it's still trying to figure out what the hell Sofrito is.

(38:20):
So I think one of the things of them your members,
that's what it is.

Speaker 2 (38:26):
Right.

Speaker 3 (38:28):
One of the things that I like to remind folks
is that you know, AI is great at putting words together. Okay,
it can churn out words, but it does not build authority,
It cannot build trust, and it cannot build a personal brand.
So when it comes to blogs that are going to
thrive and that are thriving right now, they are going
to be based on lived experience. They're going to be

(38:50):
based on a very niche expertise and your unique voice.
These are all things that AI cannot replicate, right And
what I think is important for people to know is
that search engine are cracking down on like low quality
AI content because what was happening is that people are like, Okay,
well I'm just going to launch a blog and put
a bunch of like AI written articles and I'm going
to go and make a bunch of money. And that

(39:11):
is not what's happening. It's actually the complete opposite. Search
engines are cracking down and they're actually rewarding like organic,
helpful experience based writing and penalizing generic AI written content.
So that is not the way to go. And I think,
especially as AI continues to flood the Internet with you know,
generic bs, human blogs are going to stand out more

(39:33):
because people are going to be craving like real insights,
case studies, like personal stories. It's almost going to be
like the more rare thing and the more valuable things.
So I'm one hundred percent like betting on human lead
blogs being long term winners, because I'm hearing even stuff
in other arenas where you know, they're talking about launching
like a bunch of AI podcasts, and I'm just like, like,

(39:57):
who wants to listen to that? Who wants to listen
to like robotic non existent creators talking about like.

Speaker 2 (40:05):
Whatever?

Speaker 3 (40:07):
There is something to be said about human connection and
the same way that people listen to podcasts because they
want that human connection. I think it's the exact same
thing with blogs.

Speaker 1 (40:17):
Hey ba fam, we got to take a quick break,
pay some bills and we'll be right back. I mean,
maybe I'll get away with it. In the beginning, there
was that I remember Student Loan. There was some student
loan website. Was it so far? They had like a
chatbot called drew Cloud that was an AI thing and
it was giving interviews to the media, and media hadn't
figured out that it was just a pod.

Speaker 3 (40:40):
I hate it here.

Speaker 1 (40:41):
That's because there's lazy journalists who just email questions. They
don't get on the phone anymore anyway. No, I tend
to agree. I mean, I have no choice but to agree.
My whole career kind of depends on people liking a
human touch.

Speaker 2 (40:55):
Yeah.

Speaker 1 (40:55):
I have been pleasantly surprised to hear that AI. Like,
for example, my content team at lending Tree, it's not
as big as it was because there has been, like mean,
the pandemic and everything that has been a challenging environment.
But they have not replaced everyone's jobs with AI yet.
And I think at the very least we'll need you'll
need a really smart editor or someone who has expert

(41:17):
knowledge of the subject matter to at least be vetting.
Like I absolutely use AI with brown ambition, whether whether
it's you know, coming up with yeah, social media captions
and shorter like LinkedIn posts, things like that newsletter copy.
But at the same time, I wouldn't trust it one
hundred percent, and I'll say I wouldn't feel I wouldn't

(41:39):
feel like authentic myself. Yeah, you gonna be a fan
through a bot like I just it doesn't make me
feel good about it. I don't want to find an
easy way to make money without just seems I don't
want to cheat in that way that seems scammy.

Speaker 3 (41:53):
No, I totally agree, And you know, people are have
also caught on to the all the stuff that people
are using, right, so it's very easy spot like AI
generated content. Now folks are used to interacting with things
like many chat and the dms, so it's important to
like use it to your benefit, but also like not
let it take out the entire essence of it what

(42:14):
makes your brand or your business or your you know whatever.
So I think we have to remind ourselves that robots
are not capable of creative thinking, they're not capable of empathy,
they're not capable of like emotions, and so human facing
content creators that's going to be the winning ticket for me.

Speaker 1 (42:34):
Yay for humans. So what level of experience do you
need to have to start a blog today? Like? Are
you know? That seems like such a at least I know,
I have this big mountain of content through the podcast
that I can start with. I'm not starting from scratch,
but yeah, it would feel overwhelming to think I want
to start a blog about money today and just like
starting from nowhere? So how much level of experience do

(42:58):
people need before they can like start blog you know, I.

Speaker 3 (43:01):
Think there's this perception that like you have to have
a tech background or you have to have like coding
experience to start a website. I am actually very jealous
of people who are starting blogs in twenty twenty five
because they do have access to all these tools that
we do not have, you know, when I'm thinking about
just like how something like jatchbt can help you brainstorm

(43:21):
and outline drafts and speed up your writing process and
edit and like repurpose content and optimize for SEO like
what you used to have to hire an entire team
of people to do all these things. And now it's
like you go and talk to this little thing and like,
you know, seventeen seconds later you have a freaking blog post.
Then you can customize and add your own voice to it.
So from a like resource perspective, it is easier than ever.

(43:47):
What is important is for folks to understand that like
those lifestyle blogs and like personal diaries of the past,
like nobody cares about that, that is not what you
need to be focusing on in twenty twenty five. If
you want to have a successful blog, you need to
be helped people solve problems. Okay, helpful content.

Speaker 2 (44:03):
Is what is being rewarded on Google.

Speaker 3 (44:06):
They've had several algorithm updates that are focusing on actual
helpful content that is based on facts, not like pseudoscience
and like all this information that is out here in
the world.

Speaker 2 (44:18):
You're going to be.

Speaker 3 (44:19):
Rewarded if you're focusing on helping people solve specific problems.
So if you can identify, like what your secret sauce is,
what is your expertise, what can you help people with,
It's very easy to start a blog. You need a domain,
you need a rudimentary website that you can get like
one click setup with most major hosts, and you need

(44:41):
to just start having a content plan and looking at
your data, looking at your analytics, seeing what's lands, seeing
what you need to create more of getting good at writing.
You know, like there's so many people who have limiting
beliefs around I'm not a good writer, Like AI eliminates
a lot of the crap that you.

Speaker 2 (44:57):
Are reading today.

Speaker 1 (44:59):
Are people reading?

Speaker 2 (45:00):
I mean.

Speaker 3 (45:04):
Read seventy seven percent of Internet users read blogs, Okay,
And think about the billions of people that use the
Internet every day, and I think people don't actually realize
like how often they're actually interacting with a blog, like
every major news website.

Speaker 2 (45:17):
Is a blog basically a blog. You're right, right, because.

Speaker 3 (45:20):
They're all chronologically ordered from newest to oldest. That is
literally what defines a blog. So if you're looking at
you know, nerd wallet or whatever, other websites like, those
are all blogs. And oftentimes we don't even realize that
we're interacting with a blog because it's just so mainstream that,
you know, people they don't even think twice about it.

(45:41):
But chances are you've read a blog in the past
forty eight hours, if you've done any kind of.

Speaker 1 (45:44):
Google search, Well I know I do, but I don't
know I'd be looking at them like these other people.
I'm like, does anybody read anymore beyond just like the
tweet that led them to the just gave a headline.

Speaker 2 (45:52):
But you're right, you're right.

Speaker 1 (45:54):
We can't be so cynical. Now, monetizing a blog, I
understand the ad sense of it all. That's kind of technical.
I'm sure you go into that in your course, right
lodule and monetizing for sure, How do you make it
so that you're not becoming one of those blogs that
I hate to go on to where it's just like
pop up and that, and you can't scroll past here

(46:14):
without something popping up in your face. I want to
make money in a passive way, but is that the
way to do it?

Speaker 3 (46:19):
Like that is a great question, And you know, I
think it's very similar to the conversation around like podcast ads, right,
like when is too much too much? One thing that
I think is important for everybody listening. If you are
interacting with content on the Internet and you're not paying
for it, your eyeballs are what you're exchanging for, you know,
the fact that you were getting free access to this content,

(46:41):
or your ears if you're listening to this show, right, So,
I think it's just important that creators need to make
their businesses sustainable. So they're either going to charge you
a subscription to be able to access their content. You're
going to be behind a paywall, or you're going to
have to listen to ads or read ads or see
ads in order for you to get access to this

(47:02):
information for free. So I say that on behalf of
all the content creators, like you can't be worried about
people that get irritated about your content because look, most
of us are paying over one hundred dollars a month
for streaming service YouTube, TV, Hula, whatever, and we're still
being subjected to ads.

Speaker 2 (47:19):
So at least your creators.

Speaker 3 (47:20):
Aren't charging you money for you know, what they're doing.
That being said, I think it's responsible as a creator
for you to make sure that your user experience is optimized.
And so what I do with my own ad provider
is I will opt out of specific types of ads,
Like we're not going to be advertising any politics, any religion,
any alcohol, drugs like weight loss, any kind of toxic contest. No,

(47:45):
we're not having any of these. Opting out Okay, they
let you opt out of specific categories gambling, et cetera.
So I make sure to opt out of anything that
doesn't personally align with me. And then also your ad volume,
so the types of ads that you have, how many
you have per page, all of that stuff can be optimized.
So I think it's it's a delicate balance that you
have to achieve. You can also optimize out of specific

(48:09):
types of ads. So the one that you were mentioning
is called an interstitial ad, which it takes over the
entire screen and then you have to like scroll past it,
or there's like an X like I opt out of
those things. They're big money makers because you're like forced
to interact with them, But for me, I hate them
as a user, so I'm not going to subject my
audience to them as a creator.

Speaker 1 (48:28):
Well, it's also important for your your search ranking, right,
it is how people interact with your page, and if
they're getting so annoyed that they click off of it,
Google's going to like vote down your website. Yeah, absolutely
push it down. So it's it's a delicate balance. So
you you work with an ad manager, are you also
you know, so someone like us, we have a podcast,

(48:48):
we have advertisers advertising on the show. Are you also
working in like custom content you know, as that become appealing,
Like will you work with one of your advertisers and say,
you know, we could also do an activation like on
Deligi to lights and we'll do a series around this
topic and it can be sponsored by you know X company.

Speaker 2 (49:08):
Yeah.

Speaker 3 (49:08):
So I've worked with a lot of different brands in
the food space. So oftentimes it's like a company that
has a specific ingredient that they want me to incorporate
organically into a recipe. I've worked with like appliance companies, right,
like a crock Pot for example, or even just like
specific stores like you know, Publics or whatnot. So there's
a lot of different ways that you can create organic

(49:30):
brand partnerships that weave in to the content that you're
making and don't feel like very much like placed advertisement.
So I will work with brands who maybe have like
a Latin theme, right, or I will incorporate an ingredient
into a traditional Latin recipe. So I think it's just
about getting creative so that your sponsored content is also

(49:53):
in line with your niche and it doesn't feel like
something out of left field.

Speaker 2 (49:59):
Yeah.

Speaker 1 (49:59):
No, let's that makes sense. And I think it's just
you're more likely to get the brand deals when everything
is in alignment. Yeah, and you're really sticking to your
niche and not questioning it.

Speaker 2 (50:08):
Yeah, and you know, let me.

Speaker 3 (50:10):
I want to mention one more thing about brand partnerships too,
because oftentimes people think of that as like something that
you do strictly with social media, but brands actually pay
a premium for content creators who also have like blogs, podcasts,
YouTube channels because they understand the value of long form content,
you know, with a social media post, like I said,
you're lucky if you get forty eight hours of traction

(50:31):
with this stuff, Whereas when you're creating long form content
that can potentially send traffic back to this brand and
lead to sales for months, if not years, like you
can charge a lot more for that type of content
versus something as fickle as a social media post I know.

Speaker 1 (50:47):
And brands, if you have money to spend, please brandibision
podcast dot com and Yokhitto di Naro podcast dot com.

Speaker 3 (50:53):
Okay, because life is lifing these bills and needs to
get paid.

Speaker 2 (50:57):
Honey, let's get the brand deals.

Speaker 1 (50:59):
Yeah, the brands have not been as hot twenty twenty five.
I was like, it smells like money. Has not smelled
like money.

Speaker 2 (51:05):
It's so true. I have noticed that too.

Speaker 3 (51:07):
I think unfortunately, there's obviously a lot of like economic
pressure and marketing is one of the first things to
go when it comes to the budgets for a lot
of these organizations, But the ones that are are doubling
down on creators, like understand just the value that we
provide and also the loyalty and the trust that we've
built with our communities is next level. You know, It's

(51:30):
not something that any major corporation can tap into. The
same way that we do, especially when you have like
such intimate relationships with your followers. So the brands that
get it get it.

Speaker 1 (51:41):
Yeah, and we love you and Reneficient podcast dot com.
You okidat to Narrow podcast dot com if you want
to contact us with those opportunities. Yeah, I think so.
When you're talking about, you know, starting a blog, does
it it's not just about monetizing the content on it.
It's like having all the pieces of your business sort

(52:02):
of like feeding into one another. Can we talk about
that a little bit? So we're also are you also
going over you know, a lead magnet and maybe a newsletter? Yeah,
maybe having a product that you yourself. So for example, you
have your courses and other digital services, and I have
Mandy money Makers and my VIP coaching program. Those are

(52:25):
like my you know, so through my blog, I'm also
promoting those products that help to drive revenue. It's almost
like creating a platform that I can advertise on. But
do you recommend like not starting with all the things
and just starting with the platform itself, like the blog first.

Speaker 3 (52:43):
Well, I think that it's nice to plan from like
a long term perspective on what the overall goal is
of the website, right, Like if you're gonna plan to
sell courses, like doing research into where are these courses
gonna live, Like how are you going to market them?
Building out your sales page, having a link tree, like
all of these things can be part of the planning process,

(53:05):
but I think the most important thing is like without traffic, right,
nobody's gonna make any money if nobody's going to your website,
So shamelessly plugging the fact that you have this website
is number one. Like there's no such thing as over
marketing yourself. And yeah, I think blogs are a great
way for you to show your thought leadership, showcase your expertise,

(53:25):
like get people to start to know you, what you value,
what your mission is, what your expertise is, all that stuff.
It's literally like a living resume, if you will, of
everything that you know, of everything that you can.

Speaker 1 (53:37):
Help people with.

Speaker 3 (53:38):
And it's a great way to like introduce people to
your ecosystem for free in exchange for you know, an
email perhaps and then you can get them into like
a nurture sequence that you're then introducing them to courses
or workshops or whatever it is that you have going on.
Just from like a sustainability perspective. Like I mentioned before,

(53:58):
your blog needs to be the hub, the center of
your digital universe because it's the only thing that you
actually own. And fun fact, a lot of people don't
know this, but when your website has built up traffic
and has been monetized, you can actually sell it just
like a piece of real estate. Okay, I've gotten my

(54:21):
website evaluated recently and it's worth about five hundred thousand
dollars if I wanted to sell it today delicial lights.

Speaker 4 (54:29):
Yes, congratulations, not nuts, Like I could literally drop this
website on a marketing form, like a sales form for
people who want to buy domains, and like, go and
buy a.

Speaker 3 (54:40):
Whole ass house with this digital real estate that I've built.
So I think it's just so important to understand, like
why you need to own your platform, because if you're
building your website on like you know, Wix or Squarespace
or medium or sub stack, like all of these are
easy to start up, but you don't own them. It's
rented space. And so I just like to remind folks,

(55:01):
like you got to own it to really be able
to maximize the earning potential that you have what.

Speaker 1 (55:07):
Do you mean by like wis I don't have my
site on Wix, but those are not what do you
mean You're not owning it.

Speaker 3 (55:13):
So essentially, if you wanted to move your website from
Wix to like another host, you're not going to be
able to retain the custom code because Wix is a
website that you know, like the code only works there,
So if you try to move it to another, like
a self hosted platform, you're going to lose the user experience.

(55:35):
You're gonna basically have to like readesign your website somewhere else.

Speaker 2 (55:37):
And if you're.

Speaker 3 (55:38):
Using these free websites where it's like you know, Manny
Moneymakers dot wix dot com, you don't even own that URL.
So if you wanted to keep your traffic, to keep
your domain ranking, to keep your SEO, you're not gonna
be able to do that. So it's like, don't don't
rent space, and don't build this platform and don't have

(56:01):
all of your expertise somewhere where you can't even transfer
it over if you wanted to without losing all of
what you've built.

Speaker 1 (56:07):
It's an important important point to make. Deni's I've just
loved having you on girl, I wish. Yeah, I'm just
gonna be grateful the time that we had together and
not be like I wish I could see more of you.
But you're such a battie. Thank you for sharing again, y'all. Please,
I'll put all your links in the show notes. And
how long do they have to sign up for your

(56:27):
blog boot camp?

Speaker 3 (56:29):
So the blog book camp is open until midnight on Monday,
September twenty second, So if you want to find out
more about that, head over to my Instagram at Jocato
Dando podcast link in bio.

Speaker 1 (56:41):
All the stuff, all the things are via fam. This
is perfect timing, then serendipitous that I reached out to
here a little of this launch. Happy to support Deennise.
Thank you so much for joining me and for sharing
your light. I love in the new background. Say hi
baby so much baby, such a good baby. We'll have
you there to take care. Thank you so much. All right,

(57:03):
ba Fam, Until next time, check the show notes for
all the links. I'll see you Friday for Baqa and
Sunday for Washday Woosa. Bye okay va fam, thank you
so much for listening to this week's show. I want
to shout out to our production team, Courtney, our editor, Carla,
our fearless leader for idea to launch productions. I want

(57:25):
to shout out my assistant Lauda Escalante and Cameron McNair
for helping me put the show together. It is not
a one person project, as much as I have tried
to make it so these past ten years. I need help, y'all,
and thank goodness I've been able to put this team
around me to support me on this journey and to
y'all bea fam. I love you so so so so much.

(57:49):
Please rate, review, subscribe, make sure your sign up to
the newsletter to get all the latest updates on upcoming episodes,
our tenth year anniversary celebrations to come and next time.
Talk to you soon be a bye.