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September 11, 2025 99 mins

Grammy-winning Music Producer Rockstar ($100M+ Records Sold) shares his incredible journey from South Central LA to Music Industry Legend! Listen to his FULL Success Story on Eating While Broke with Coline Witt.

Originally aired March 27th, 2025:

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Episode Transcript

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Speaker 1 (00:13):
Hey, guys, welcome to another episode of Eating While Broke.
I'm your host, Colleen Witt, and today we have very
special guest. Grammy Award winning producer sold over fifty million records, is.

Speaker 2 (00:26):
Probably over records.

Speaker 1 (00:30):
So rock Star producer rock Star is in the building.

Speaker 3 (00:34):
What's up?

Speaker 1 (00:36):
And self made? Self made, self made, self made to
the max, to the max slept on floors. I've heard,
I've heard the rumors. I'm so excited to have you
in the building. And you're gonna have to feed me,
of course, so what do you what are you gonna
feed me?

Speaker 3 (00:55):
We're doing well my broke dish. Really this should be
Eating while uh broke as hell if you want to
add that as hell, because I was the ass hell part.
It's unbelievable. But right now, this dish ray here is
called ghetto cast role and it was the chicken top
ramen mixed in with a turkey burger burger that I

(01:17):
seasoned up, chopped up, put into the situation, mixed up
and just changed the world with that guy me I'm
talking about that had me full for you know, I'm
talking about the whole day that pretty much was it
to the point where people just started requesting, let me
get some ghetto.

Speaker 1 (01:31):
Okay, oh you really named it that. That was like
the coin name that you gave it back. I've never
had ghetto cast role. I'm very I'm a hater of
Ramen because we've taped over one hundred and twenty episodes
and everybody, and I say even people be like I
thought she hated ram I'm like, I can only block
Ramen so much in a broke show.

Speaker 3 (01:54):
You know, it's crazy.

Speaker 1 (01:56):
But when I see a Ramen with a flair, I
really believe that the individual was probably, like you said,
broke as hell. Yeah, you know, you had it so
many times that you had to up it. Go ahead,
start off popping it off. And while you're in this
kitchen cooking, I want you to take me back to
what was going on when you was broke as hell?

Speaker 3 (02:19):
Okay, well, I mean there's just so many years of
being broke as hell. Like, which part of being broke
as hell did you want to have the conversation about,
because you know, I mean, I come from absolutely nothing,
so I was broke as hell the whole time.

Speaker 2 (02:40):
Where are you from originally?

Speaker 3 (02:42):
So I'm from like Los Angeles of course. So California.
But I've lived all over South Central, all over Inglewood,
all the trash this I'm like, yeah, but first you
gotta like you gotta. If you don't do that, it

(03:02):
don't even taste the same. But we're gonna put that
over there, because that's what that's gonna be at. I
lived all over South Central, Inglewood and all over LA
everywhere in La all you know what I mean, and
then also all over the valley too, you know what
I mean. So yeah, yeah until that. My parents were

(03:23):
married until I was about twelve and then they split.
So right when I turned into a teenager and started
going outside, it was yeah, I was dolo, okay.

Speaker 2 (03:33):
And then did you also always know you were going
to get into music?

Speaker 3 (03:37):
You know?

Speaker 2 (03:39):
Nah?

Speaker 3 (03:39):
Not really. I thought I was going to be an actor,
which I ended up being on love and hip hop
and different stuff. It's kind of a version of acting.
But I started off, you know, coming out, you know,
and like my my, my mom put me into acting
and I was the stand up comedy champion at Lave
Factory for like three years with Jamie Massada. So Jamie Masada,

(04:04):
which was the left he put me in and I
was young, but I was so good that him, Paul
Rodriguez and all of them put me into the adult
camp and I was like ten, so ten eleven, twelve,
ten eleven, twelve, and like yeah, the beginning of thirteen,

(04:25):
I was, I was, I was doing the stand up comedy. Okay,
he as a kid, and then that got me into
like some national commercials and a couple of tea Like
I start figuring out, like dang, what's a Coogan account?
And obviously being broke as hell. My parents were also
broke as hell, so that Cougan account got cooganed, that

(04:46):
got cooked.

Speaker 2 (04:47):
I thought that all that money was supposed to protect it.
It is supposed to.

Speaker 3 (04:50):
Yeah, I didn't work because my dad had the same
name as me, so he just absolutely mangled wopped my account.
By time, whatever I had built was whenever I had built,
it was saram bag. So I did all that work,
but it was still a good experience, you know what
I mean. So, yeah, there's a rap.

Speaker 2 (05:07):
Yeah it was it a shocker that you lost the
money or did you kind of know it was going
to disappear?

Speaker 3 (05:13):
Well? I know, I knew. I knew that I came
from the type of appearance like I know what it was.
You know what I'm saying. You know, when you grow
up and you like, I'm probably not go never see
this money. By the time I get to this money, now,
I was hustling. I was already out in the streets
hustling young. So like even when I was done out
and I just was out there hustling dolo to the
point where by the time I was like fourteen fifteen,

(05:36):
I was like making so much money just doing different
whatever I was doing. And then I was giving my
mom money, and like they were separate. So I get
my mom here, take some bands, and she like, how
you got bands in you? Fourteen? And I'm handing her money.
So I was like it was a little weird because

(05:57):
I always was a hustler. I get straight to it. However,
it go like ever since I was young, I was
selling candy or selling this. You know, I go to
ninety nine cent stores, go home, go to the school,
sell sugar, Daddy, sell the sell that. So I was
always doing something. I was always hustling. I'm the hustler,
Like you come get me when it's time to hustle.
We don't figure it out. Thus, years later, obviously multiple companies,

(06:20):
and but but it came from you know, absolutely nothing.
So but for like I I was doing good on
the hustle, and then I started getting kicked out of
the schools that I was hustling in, so then my
money started dropping back down. Whatever, And there I was,
I was, I was. I was cooking the ninety nine

(06:41):
cent store. However that was happening different situations, said I
was just going viral when be in here just saying
I was doing anything. But we was doing all kinds
of stuff. Then I get the bread, I get the
can't do whatever situation was, and then we'd go run
it up, run it up, run it up. However that happened,
and then and I'd be selling it. It to be all profits,

(07:02):
so I'd be making like one hundred something a day.
Then I started baking. I'm like, damn, when I'm thinking
about all the things I'm talking about hustling, this shit
kind of self incriminated. When I started thinking about all
this stuff I was doing, liked, am I supposed to
break that down? Just know I was, because I was,
I'm like, damgn. I started. I'm like, by the time
I'm done, y'all be like dangn We should probably cut

(07:23):
that out because I was doing all kinds of I
was hustling, I was running plays, I was in licks.
I was doing all kinds of stuff. And we don't
want to go through all that. Don't even tell me aboutself,
but I was. It was It was unusual. When I
got sixteen, I was out the house, like my mom.
They just I was moving around so much. They was like,

(07:43):
you want to be grown. Shit hit the streets. So
I was sleeping in the car. I bought it myself
a car, started sleeping in a car. Like sixteen, I
was hustling nobody. My mom and them didn't even know
I had any talent besides the you know accomy. Yeah,
because my sister, she was a singer and she like
the first American idol, and so she they was on
whatever she was on. I was just in the cut.

(08:05):
Like I mean, obviously the way I look, I might
have cut have been a supermodel or something. But if
they wasn't thinking about that, it was like.

Speaker 2 (08:12):
Whatever the hell, Like your parents attention switched to her beause.

Speaker 3 (08:16):
Oh it's been I switched. It was always her. Yeah,
she was always like the one and then she's super dope.
That's my like that, that's my heart. She was always
like just super anointed singing wise, and so she always
had opportunities and different things going on. And yeah, I
just so should I start cooking? Oh yeah, you gotta

(08:38):
dump that in. But then we gotta get the season
and so anyway you gotta throw a little season and
so on there, because it ain't never been a black
dish without seasoning.

Speaker 2 (08:46):
No, no, I'm about to.

Speaker 3 (08:53):
Say, what is this we're talking about? Oh but what
was I saying?

Speaker 2 (09:00):
You were talking about your sister was annoyed?

Speaker 1 (09:03):
Oh?

Speaker 3 (09:03):
Yeah, she was doing her thing right. She was, she
was winning, She had like she she was doing a
lot of she was doing amazing. She was winning. She
won like, I think of three hundred thousand dollars on
one show. And she's like her voice's next level, always been.
And so they just was kind of on whatever she
was on.

Speaker 2 (09:24):
And it was just the two of y'all. As far
as family, I got four four siblings.

Speaker 3 (09:29):
Yeah, but that's yeah, yeah, that's the gang. But yeah,
you know they ain't. Nobody thought I was doing They
thought I was the fuck up. They like this nigga
is failing every class you know what I'm saying. They
like outside in the streets, he just they just knocked
this nigga out. He just went to jail. And then
we heard these industry it's all kind of shit. I'm
doing all kind of stuff when I was younger, so

(09:52):
they like, dang, they like he he ain't dot. So
nobody had faith in me. But you know, you know,
I was kind of like always very good or a
master at whatever it was I did. So, like the
crump movement was heavy, so we were like the pioneers.

(10:12):
I was like the main one of the main people
out here who was in the mix like and kind
of created that frequency. So I was like we were dancing,
and dancing got me in a lot of different rooms too,
just because I was always so good like flipping, tumbling,
everything that just was super vicious at dancing. So you know,
coming from Tommy to Clown into the crump movement and

(10:34):
then it being you know, that's when b too, that's
when like you got served in that type of stuff.
It was just the biggest thing on earth to know
how to crump, to know how to so I was
like in the front of that. So when I was
out in the streets, Da Dad, I'd be doing that.
I'll be doing smack DVD rat battles. That was another thing.
Like my bar game was always crazy. You know what

(10:55):
I'm saying. I was smack DVD rat battles. I was
running around with like Shug and them type of people
early when I was fifteen, you know what I mean.
Run He had me battling it. I was in the
mix early, super early. And then you know, I just
start honing in on everything and I just took it
to the next level. I don't know it started there.
And then one thing I've always done is been real

(11:17):
tapped in with God, like he saved me. I think
that's because I would have got mangled to a bunch
of them times. But He saved me so many times
just with I felt a lot of grace and favor
and situations because the people around me was getting molly wopped.
I'm talking about I'm telling you they was getting molly wopped.

Speaker 2 (11:37):
So you're so sixteen seventeen. So you're sixteen seventeen.

Speaker 1 (11:43):
What is going on in the So you're doing the dancing.
You went from comedy slash hustling to dancing.

Speaker 3 (11:52):
Yeah. I was always dancing even when I was a kid.

Speaker 2 (11:54):
There and you're still struggling. You're still like homeless, kind
of sleeping in.

Speaker 3 (11:57):
Cars, yep, messed up, yep, running the doing a whole
bunch of nothing, going from couch to couch to car.
And then my car broke down on me one night,
actually because I was trying to stay warm. I was
sleeping the car and I was trying to you know,
when you be sleeping the car and then you're like, damn,
it's a cold ass night. You try and hit the
gas to like, I was so sleepy from whatever it

(12:19):
was I was doing that I had fell asleep up
under this little thing and I had hit the gas
and I was trying to warm up the car, and
I fell asleep with the car with my foot on
the gas, and I woke up in exhaust, like the
whole car was in exhaust fumes, and the engine was
just rocking left and right. Whoa, and I'm like dang,

(12:39):
and somebody hit my window like boom boom, like yo,
get out the car, bro get out the car, and
so I jumped out. He like, bro, you just stayed
in that car. You was gonna die. The car was
going to explode. Are you crazy? Like what do you
got going up? And so that was a moment where
I ended up having to, you know, like call my
I think I called my dad and he lived in
San Diego the time, and I was like, yo, like,

(13:03):
I know, I know, y'all ain't the ones. You know
what I'm saying. I know I don't mess with y'all
on this, that and the third like that, But I'm
gonna have to It's either that or I'm gonna app
I'm gonna like, I'm out the car now, so I'm
gonna be on the street. So it's either that or
I'm gonna be I'm about to have to go. I'm
about to have to go level up like I was going.

(13:23):
It was gonna turn into something else. I was gonna
it was gonna go from the car to a next level.
I was gonna go to the next level ship. So
I'm like, I'm just telling you, like early why this
is gonna be. So he was like all right, man
like man like, my my wife is this and it's
just come whatever. And then I went to San Diego.

(13:44):
And from when I got to San Diego, I stayed
there for a little bit like six months and then
I was like, yo, let's get back to it. So
I went back to it. But you know, I skipped
you know who I skipped. When I was in high school,
I used to stay on my boy, Ruben Cannon's couch,
which is Nick Cannon's younger brother, and so I had

(14:06):
that was my best friend, Ruben and his brother Nick Cannon,
and so he was getting all that. Like Nick would
just put them up because they came. And so they
had little apartment in the middle of Hollywood was run down,
but all of us, it was like seven of us
in one bedroom. It was all in there. But Ruben
really looked out for me when I was younger too,
like just he was a solid. That was one of

(14:27):
my solid hummies. But Ruben Cannon, Ruben Cannon is one
of the ones I can't. I don't know about everybody else,
but Ruben that's.

Speaker 2 (14:36):
One of the ones. But yeah, one of my favorites
by the way, personally, Yeah.

Speaker 3 (14:40):
He's the one that's my brother, like for him different.
So like you know, I always like super appreciated when
anybody did anything for me, because nobody did nothing for me.
So we can, you know, let me go and you
gotta get to it. I don't know if y'all can
see this, but you gotta throw that on there. It
ain't even you gotta get it well because that's where

(15:01):
the flavors start acting different, because you know, when you
get to cooking stuff, it be I'm just telling you
how my ghetto care thro I was doing something else.
It was a different conversation. What was what was we
said you.

Speaker 1 (15:12):
Was talking about before you ended up in San Diego.
You was staying with Reuben.

Speaker 3 (15:17):
Yeah, all was staying with Ruby Yep, yep, yep as
a young and I was. I was messed up early.
So he was looking at when I was like fourteen.

Speaker 2 (15:24):
How did y'all know each other? You guys? Wood? Okay?

Speaker 3 (15:27):
Yeah, Hollywood High and so you know, I went to
performing arts schools because my mom and them. That's one
thing I could be thankful for my mom and then
put me in performing arts schools, which opened me up
to plays, musicals, choir classes. So like most niggas in
the hoods going to school revelopment, they choir class was

(15:48):
a fade in the bathroom. My my, I'm just saying
like that's where niggas day was you going to door.
See you going to Chris, Are you going to you
know what I'm saying, different joints. I was like the Hamilton's,
the Hollywoods. It was still wicked. We'd be getting it.
It'd be riots and aughty, we'd be getting in this.
But at the same time, I was like, it was
weird because you be in choir class with other gang

(16:11):
members and others, you know, and we in quire classes
quare clabs, but we really creating food blown everything, Like
it's crazy because creation is creation for what you chose
to do. If you're a creator and you next level,
then you're gonna create on that level. So and we're
always in competition.

Speaker 1 (16:28):
So so when you're in these classes with other gang
members or rival gangs. Everybody was getting along during choir
and all that.

Speaker 3 (16:36):
Yeah, I mean because in school, it's like it's school,
you know what I mean. You get into situations and
you know, back then it was kind of like there
was a green light on the Blacks from the eighteens
at the time, so it was all kind of stuff
going on. So we kind of was sticking together and
everybody was just in the mix. It was because it
was all kind of it was that's a long story,
but anyway, you know, it was it was a lot.

(16:57):
It was a lot going on. It was a lot
of war work, but in terms of school, like dance,
like choir, like different things that we was doing. Yeah,
that was that was. Yeah, we was. We was in
there going viral. Okay, yeah, we was in that going viral.
I'm gonna we almost done with this. Ain't gonna lie Okay,
they ain't never done.

Speaker 2 (17:15):
That's good because I'm hungry.

Speaker 3 (17:17):
No, it's actually crazy.

Speaker 1 (17:19):
Now you come back from San Diego. Yep, fast tracking
now back to so you go back from San Diego.

Speaker 3 (17:26):
You're trying to figure out, well, where did you get
rid of? Yeah?

Speaker 2 (17:28):
I'm like where is that?

Speaker 3 (17:28):
What? Yeah? I told you figure.

Speaker 1 (17:30):
I love hearing the story because you have these extra
I want to say, adjectives.

Speaker 2 (17:35):
Is that the right word?

Speaker 3 (17:36):
Yeah? Okay, yeah, because it's action packed. You know what
I'm saying. I was going through a lot, like I
didn't you know when you when you when you coming
from nothing. And this is why I always am with
people who came from nothing, because we understand each other
on a level that's just a little different. But I
also running corporate of the highest level. But I also

(17:58):
run in the lowest level because at the end of
the day, it's like when you come from having no
other option, it's serious. Yeah, I know, you know what
I'm saying. It's like, just because somebody's in a higher
neighborhood don't mean that they don't got no option but
to run the play either. Yeah, you know what I'm saying.
That's why you got white collar crimes, and that's why

(18:18):
you got other Don't think it's just all about oh,
because he got a rag on, he hard like, No,
it's a lot of people come from nothing, even to
Brazil favelas, to wherever you go. It's hoods, it's motherfuckers
that's willing to go to the roof wherever you go.
So I understood that early and I always related to
whoever was should like what you want. But the smart hustlers,

(18:43):
I hate dumb hustlers. I never hustled dumb. I would
have been locked up.

Speaker 2 (18:48):
Can you break down a dumb hustler for me?

Speaker 3 (18:50):
Yeah, A dumb hustler is A dumb hustler is A
dumb hustler is basically somebody who is always just hustling backwards.
Like if you in and out of jail all day,
you're hustling backwards, like your hustle is not planned out,
Like where's your execution? Every last every last person around

(19:12):
me been to prison, been to this, been to that, right,
every last person around me been to prison like all
my family, my brother did thirteen years, my other brother.
Everybody's been. But at the end of the day, you
know what I'm saying, it's about like dang, like they
all got the same story, Like damn, I should have
did that different. So if you're going to continue to

(19:34):
do the same thing over and over and over and
over and over, I need to drain this.

Speaker 2 (19:40):
Ship.

Speaker 3 (19:41):
Here. We're gonna figure out this one.

Speaker 2 (19:42):
We have. We have a way to drain it can well.

Speaker 3 (19:44):
Cut no, but no, we don't even need to. I'm
not just this guy to.

Speaker 2 (19:47):
Be keen did with what if that splash? Is that
gonna splash that you?

Speaker 3 (19:50):
Nah? Hell no, I'm doing drinking similarly.

Speaker 2 (19:54):
That's how you know you self made right.

Speaker 3 (19:56):
There right there, right there?

Speaker 2 (19:58):
We don't real quick.

Speaker 3 (20:01):
Yeah, I ain't worried about that, but you know this
needs to be cleaned anyway eventually.

Speaker 2 (20:05):
But you didn't put the seasonings in there?

Speaker 3 (20:07):
Yeah, I know it's about to Okay, let's.

Speaker 2 (20:09):
Not micro manage your cooking.

Speaker 3 (20:10):
No, yeah, that's what I'm saying. That's why I ford
it out because I don't be liking the season and to.

Speaker 2 (20:14):
Be I'm talking about yeah, yeah, so that's what I
do at my house.

Speaker 3 (20:18):
Yeah, I just kind of what's his name it was?
When you drop that in there, I should have had
you do the I'm talking about.

Speaker 2 (20:26):
You needed help in the kitchen.

Speaker 3 (20:27):
Me, Hell no, I don't need no help. I'll shoot me.
I ain't. Look, I'll tell you called me. Okay, I
should have went to the man. I should have went
to culinary art school. Just your whole it's all cut
of stuff going on. You throw this in there right there,
you feel look at this.

Speaker 2 (20:47):
See I envisioned ghetto cast roles to be something.

Speaker 3 (20:50):
Different, did you? This is the positive It looks.

Speaker 2 (20:53):
It looks really fancy.

Speaker 3 (20:54):
No, I'm telling you, I used to cut up the
turkey burger and throw this into that. If you eat
that with that, you feel to be like this dude,
rock did that? And then don't be using my recipe
at home, because that's the whole point using this, and
they're going to be they're going to be judging your
recipe this way because they wanted to do this. I'm

(21:17):
talking about what had me. You know what I'm saying,
I've been doing this as niggas were drinking similar looks. Yeah, yes,
I'm telling you. And then for me, I'm a spice
idter threw some mohat sauce on top and did it up.

Speaker 2 (21:30):
Does it look this plated like this?

Speaker 3 (21:32):
This? Well?

Speaker 2 (21:34):
Does what look like does whenever you did it? Did
it look like this when you would play it?

Speaker 3 (21:38):
Yeah? Yeah, yeah I cut it up sometimes, but yeah,
does it look well? It looked fancy.

Speaker 2 (21:45):
It looked kind fancy.

Speaker 3 (21:47):
If you I.

Speaker 2 (21:51):
Think if you added like a little bit of greenery
or vegetable to it would have looked really fast.

Speaker 3 (21:55):
Like you're really trying to break down my looks a little.

Speaker 2 (22:00):
It looks nice. Okay, it's kind of fun. I haven't
sold millions of records. You know what I'm saying.

Speaker 3 (22:07):
You never know. For me, this is listen, this is
doing something. You gotta break down to what's his name
into the West that you ain't got a knife if
you break down a little.

Speaker 2 (22:15):
Piece Wait a minute, hold up, yeah, we need a
knife for your cooking.

Speaker 3 (22:20):
Oh my Mama little, it's kind of crazy. I didn't
want to do too much, but I didn't want to
do too little. You know what I'm saying. When you
do that, and you do that with that, and you
just throw a little turkey up in there.

Speaker 2 (22:32):
Look at it. I love that.

Speaker 3 (22:38):
Yeah, that's like something different because we didn't You didn't
have time to get all the pasta and this and
that and the third this was already its own made pasta.
She was going on, m it's actually kind of crazy, right, it's.

Speaker 2 (22:55):
Good and you know what you're using that meat really well.

Speaker 3 (22:58):
What I'm trying to explain, I was trying to tell
I don't even be like, I don't even want to
tell nobody when I started telling people.

Speaker 2 (23:08):
Stuffy little soft, I don't like that, but I ain't
gonna lie.

Speaker 3 (23:14):
I was talking too much. You seasoned that meat like
something's going on.

Speaker 2 (23:19):
You seasoned it. What I'm trying to that it's good hunt.
That's what I'm trying to explain there, trying to tell.

Speaker 3 (23:25):
You it's th season. I'm telling you this right here.
You was eating this after you did whatever you did
and came back to this. That's what I'm trying to
tell you thought you went to Ruth Cress.

Speaker 2 (23:40):
I'm not gonna lie. You seasoned very well.

Speaker 3 (23:42):
That's what I'm telling you. You thought I went to
you thought you went to Ruth Chris, but you went
to Rocks Crest. I don't know that that was crazy.
I ain't gonna lie that was nuts. But the punchline
is the punch you are ol man. Yeah, I just

(24:03):
came from eating That was the problem. To eat my
whole wasn't not right now, it's gonna be unusual.

Speaker 2 (24:08):
I just what did you eat before this?

Speaker 3 (24:11):
I just came from ruth Crest. We just came from
Ruth Christ That's the crazy part. I was like, damn,
let's just go get some steak into and then it
Now I got steak and all kind of his bomb. No, huh,
I'm telling you, I know my own ship. That's what
I'm saying. I'm mad. I'm not that hungry because it's
been going too far.

Speaker 2 (24:32):
Is that you went from Ruth Chris to Eating this.

Speaker 3 (24:35):
That's what I'm screaming. But it's the same program. Actually,
I like mine better. Really, man, what when I get
to season some of that stuff be bland. I'll be
paying five hundred dollars for something bland, just for the look.

Speaker 2 (24:48):
You know what you're missing out because this.

Speaker 3 (24:52):
This turkey burger is kind of doing something.

Speaker 2 (24:54):
It's doing something like like I feel better what I'm saying.

Speaker 3 (24:57):
And then this one right here is even more seasons
than that one. That's the crazy because I could smell it.
I know what happened off the way that the edges
is cout. I'm like, oh, like if I had to pick,
and then I had to pick for myself, I had
to pick.

Speaker 2 (25:10):
That one, right, Maybe the other side is like that.

Speaker 3 (25:13):
No, get a corner, Get a corner of that, and
see what happens if you.

Speaker 2 (25:17):
Get that right already?

Speaker 3 (25:19):
Be like, what is that corner?

Speaker 2 (25:20):
This one looks more juicy.

Speaker 3 (25:21):
That's what I'm telling you you. I didn't even mean
to do you like that, but I thought I was
gonna be able to get all stuffed. Yep mm hmm. Yeah,
that's what I'm yelling. That's what I'm telling you. Something
else going on over here anyway.

Speaker 2 (25:40):
You know what.

Speaker 3 (25:43):
You can That's what I'm explaining. I'm gonna put together
when I can put together. When I can put it together.

Speaker 2 (25:49):
What was the last time you had this I.

Speaker 3 (25:52):
Ain't made this in probably fifteen years.

Speaker 2 (25:54):
Fifteen years.

Speaker 3 (25:56):
This was like, this was a struggle meal.

Speaker 2 (25:58):
If we left up at seventy.

Speaker 3 (26:01):
Yeah, seventeen y all right, we're getting.

Speaker 2 (26:03):
Close to you becoming rich.

Speaker 3 (26:05):
Yeah, mam, we're getting there somewhere. Yeah. Yeah. I touched
my first million at like twenty one. Oh am, I
we're here now, okay, yeah, but I touched my first
million like twenty one.

Speaker 1 (26:25):
I'm not skipping steps because your story is fun. So
seventeen yep, you moved from San Diego.

Speaker 3 (26:31):
Yeah, I'm back and I'm back on the block. I'm
back around here and I'm figuring it out pretty much.
So like eighteen, I had eighteen, I had bumped into
an investor. First of all, I was I was writing,
like I was battle rapping and doing all that, and

(26:53):
I was so popular with dance and I was getting
a lot of popularity with dance in my space in
San Diego. I had dropped the record called bat Box
on my space, and when I tell you, it was
the most popular. So I had like a million something blades.
It was the most popular song. And I said, dang,
these people really like my music. This is crazy, And
so I was getting so much, not that people were

(27:14):
dming me like yo, bro, that's fire, Like yo, bro,
what's up? So basically this investor had DM me like yo,
I got no Actually sorry, Mike Post. You know Mike
Post he created Law and Order, the Law and Order Tell,
the Lawn Order theme song, and all the music for
Law and Order. He gets paid every three seconds. He's ridiculous.

(27:36):
So so Mike Post is like, yo, like my other
boy was actually at Mike's studio. He's like, yo, you
should sit down on him. So I came over there.
They gave me like like it was like yo, go ahead,
like play what you got? I played it. I did
like a whole performance thing, Da da da, and it
was like yo, like you're the next There was no
Drake obviously, there was just maybe a Chris, but there

(27:58):
was no rapping, singing dance. Wasn't they like yo, like
you next up? Like this is crazy, like what you need?
Matter of fact. So he had an SSL studio with
like other rooms. He was like listen, anytime, use my studio.
You're good. So for me going, you know, in everybody
closet to record you know what I'm saying. The bathrooms
and I'm recording the most random places in the hood,

(28:18):
just like wherever you got a mic, set it up. Like,
so going from there to an SSL recording studio was
a It just was a different frequency. So I'm like,
because of my environment, I have to now adapt to
this level of music. So that SSL made me change
the way I approached records because I'm like, let me

(28:39):
think a little harder now, you know what I'm saying.
So I'm doing that, this and the third, and I'm
writing crazy records and I'm rapping. I'm doing all this stuff.
I was with this dude in Kira from London, which
is which was my main producer. I actually assigned a
production deal with him and Kira early was like he
was a family friend from from my mom from way back,

(29:00):
but he's from London, so his sound was European. He
had like done Kylie Minogue and all these other people,
so he was like, yo, rock, this is how we
gonna approach it. It was always like some big sound
in European, worldwide stuff. And then I'm like okay, and
then he was like, Yo, there's this group called Lexington Bridge.
The're number one in Germany. I'm gonna put you on

(29:22):
there with them. So he put me in with this
group and I ended up doing a verse and ended
up having a number one record in Germany with these.

Speaker 2 (29:29):
Kids, You're doing a versus and rapping right, rapping, And
I was like eighteen.

Speaker 3 (29:34):
So I'm like, dang, I'm sitting there and I'm going crazy.
I'm like, this is nuts. This is the first time
I ever But I didn't know what that meant. I
just like that. And then so from there.

Speaker 2 (29:43):
Like now when you have the number one record, are
you making money or you just know that you have
I just know.

Speaker 3 (29:47):
I got number on raere. I didn't even know what
it means.

Speaker 2 (29:49):
To have a number one record.

Speaker 3 (29:51):
I'm like nineteen right there in eighteen ninety. So then
Tim and Bob, right, you know Tim and Bob. Tim
and Bob like legendary producers like Jimmy jam and Terry
Lewis like super like my real film now my next
level brothers. These families different, But back then there was
Tim and Bob. They created Bobby Volentino that they voice

(30:13):
the me in Evolution and brought out to me in
case and everybody from beyond they had it was like everything.
So Dad came around and they were using my sister
actually to do back all Jennifer Lopez's backgrounds at the time,
and so one day, you know, my sister always was
like my sister loved me, so she's always like yo,

(30:35):
like I'm over here, da da da. And I came
to drop her off something at the studio and she's like, oh,
this is my brother. And they're like, damn, bro, you
look kind of dope. You look out like a look
like what you do? And I'm like, yo, rap da
da da, And so I pressed play on something. They like,
what the yo, man, what's up with here? So Tim
and Bob set up a session. I actually got in
the booth and while I was in the booth, he's like, yo,

(30:57):
can you test the mic because Bobby Valentino for the
comminges the mic. And so I started like singing or whatever,
just to try and get whatever frequency they were trying
to go. What even thinking about it? They was like, bro,
your voice is dope. What the do you know how
to write? So they forced me into writing like records.
It was weird like at the time, like yo, just
start yo, just start trying to write some stuff. And
like two or three sessions later, I had already wrote

(31:19):
like a hit and they're like, dude, this is like
you're a writer, you're a singer, You're a and I'm like, dang,
I just was transitioning into thing. I was morphing in
the difference right away. I'm like, damn, am I singer?
Am I writer? Because I was always rapping, battle rapping,
hardcore always, and then so my pin was so crazy.
It was like you put melodies over your pen, you're

(31:39):
gonna be vicious. And so my sister was always a singer,
so melodies was easy for me. So I'm like okay.
And so Tony Mercedes, who signed TolC, had came one
day and brought his artists and was like, yo, I
got this artist. She's big in Australia. Write her a song.
And I wrote her a song on the spot as
a smash, and he gave me a check. The next day.

Speaker 2 (32:00):
It was like here, how much was the check?

Speaker 3 (32:03):
Seventy five hundred dollars and I'm like like, hold on,
but he gave me the check. You're like just sign
this and I'm like all right, well I'm signing, and
it gave me seventy five dollars. I'm like, so one
of them, who am I giving this to? He like
this for you for writing a song every record. I
was trying to get you ten, but they only agreed that.
I'm like, so I got seventy five. Oh yeah, it's over.

Speaker 2 (32:27):
I know that.

Speaker 3 (32:30):
They're done. Everybody's done. Everybody's done. Nobody is going to
breathe again with the writing. Y'all are done. They're handing
out checks for writing hits. Everybody's done. All y'all are good.
Don't even don't even pick up the pen no more
unless you're extravagant. So from that day on, when I
see that check, and I didn't have to do no gags,

(32:51):
I have to do nothing. I have to hit no lick,
I'd have to do no nothing. I'd have to jump
through no windows, nothing, do no flock. I had to
sell nothing. I was, I said, he just handed me
this and all cash, and I don't have to do nothing.
And I just had to do that. No, my mama,
I was, Oh my god, I ain't look and as you.
And obviously ever since then it got wicked, it got serious,

(33:14):
and so I just started just becoming a guillotine with
the pen, like I'm just sharp I'm just like everybody
getting diced. So from then I just start cataloging. Oh y'all,
hold on, y'all be buying records after that's all y'all want.
So now I'm sitting there and then I'm finding friends.
You know what I sing? Jump in the booth, sing
what I'm singing? You know how to right? So then

(33:36):
the engineers ain't moving fast enough for me, so I'm like, damn,
I can't find an engineer. So now I'm in the
back trying to figure out how the engineer. Okay, let
me see how to record myself so I ain't got
to worry about these things. So I figure it out.
After some months, I put in hours and hours, and
every day I'm trying to figure it out, and I'm
going through, how do I tweet this? Put this EQ?
What's this? I'm looking up? So I'm asking the engineers.
They don't even want to rock. I'm in the middle

(33:58):
of Okay, how do I put it a EQ on this?
How do I make this sound better? How do I
do this? So I'm getting the breakdown. It's crazy. I'm
getting a breakdown. I'm like, damn, okay, cool. So from
there now I'm now all the engineer a little bit.
So then I'm sitting there and I'm writing. I'm like, damn,
where the producers at. Ain't these niggas ain't not giving
me enough material. I'm writing faster than the producers. You

(34:20):
know what I'm saying. For real. I'm like, I'm now
I'm cooking because my hustle. They gave me a check.
It's done. I'm not gonna stop until i'm up. If
I could stack these checks up to where i could
be up all the way up and just be up
man o my mom, and You're never gonna see nobody.
It's done. So I'm out writing every day. I'm waking morning, noon,

(34:41):
and night. I'm writing. And so now I'm like, okay, cool,
I don't know. I can't find any producers, but garage
man logic. I'm like, shop, let me figure it out.
So now I'm on garage man making whack beats. I'm
talking about super whack. I'm like boom. I'm like, oh,

(35:01):
I can see what a mix on it. They gotta
be crazy, It's all right, oh running back. So niggas
is walking in and I'm pressing play and the other
niggas in. They're like, yeah, we see, we can see,
we can see kind of what's he doing? Right? Hey?
And then Tim and Bob and all them and and
Tricky Stewart and all that, they coming in and they

(35:22):
pressing play on crazy. I'm like, damn, why shit is what?
So now I'm like damn, Like hold on. So I'm
now I got to sit here every day and figure
out how to produce, and I'm making whack ass beats
until finally i make a beat that's hot. Then I'm like, oh,
I'm for real. Hey, look I'm telling you now I'm
for real. I'm somebody else.

Speaker 2 (35:42):
Now it's hlarious.

Speaker 3 (35:43):
Man. I I'm doing. I'm doing all kind of I
don't even know how to play, but I'm trying. I'm
figuring it out. What this note? Go to this note? Okay?
What about this note? That don't sound right? So now
I'm playing everything my ear I'm creeping. So now I'm
getting into it now. So now I'm like, okay, you
know what, I'm selling records, But the records, it's now

(36:04):
about the networking. You gotta run around and figure out
how to get in people's faces. Like I got records
over here, I got enough of a catalog. I probably
made probably fifty sixty songs now and I'm able to
press play.

Speaker 1 (36:16):
But like he's hearing it, you didn't try to go
back to first due that roature to check for the
seventy five.

Speaker 3 (36:22):
That was one check. He not finna just cut me.
He did cut me a couple more checks, but he
don't got an undern amount of checks. He got other
producers that's bigger than me. Like he just gave me
a Like Tony Mercedi's just looked out. He just looked out,
like that's you know what you're young, Go ahead, I'll
rock with you. And I did, and I showed him
prove cut me to check. And Tony still my guy
to this day. But he created TLC. Like he's saying,

(36:44):
he was one of the early executives. So he always
seen you know, we make no scrubs and stuff. You
see you can see through like this dude, is he something?
He got something so real? An R is always recognized
like greatness in me when they've seen whatever was the
hungry whatever it was. So so he just looked out.
But I went to trying to find other Tony Mercedes,

(37:06):
who else got it? Yeah, so I was hustling and then,
like I said, your network is your network. So at
the time, I only knew a couple of people, and
I'm not I'm trying to figure out how to get
further than where I'm at. So I'm like, dang, like,
how do I get Maybe I need a manager. I
need somebody. Yeah, because this ain't gonna work. I need somebody.

(37:26):
So then I linked up with Chris Lighty.

Speaker 2 (37:29):
Okay, you know what I'm saying.

Speaker 3 (37:31):
No, Rather Chris Lighty Chris Light's most legendary manager ever.
He created fifty cent did divide him in water deal.
He's Violate. He created a company called Violator. No he's dead.
Yeah they died. No, No, it's all good. But that's
my that was my that was my big bro. So
he his situation was different because he created Violator, which

(37:54):
he signed Buster to and fifty And that's where Mona
Scott came from. And that's where all of them came.
She worked for Violator, all of them. He had a
hub of the Big Diddy. All of them was under Violator.
Violator was the thing, Yo gotty, all of them was.
When I got to Violator, they had already been them
but yo, gotty was running around with Mike Lighty, and

(38:15):
so Chris Lighty, Mike Lighty, Dave Lighty, Dave Lighty brought me. Yeah,
they're all Lighties, but Dave Lighty brought me to Chris
Lighty and Chris Lighty. When he see me, he was like,
because at that point in time, I had walked in
there and was like, what's up, bro, Yeah, I'm the greatest.
I'm the greatest that ever lived. And he was like, what, who?

(38:39):
I ain't even ever heard of you? Bro with you?
And so he like, I said, who's your favorite rapper?
He's telling me. I said, but I'm way better than them.
Do you know what I'm saying? I'm way better than
your favorite? He like, bro, God, hold on. He calls
Chris Lady, everybody in the room, the whole office, and
he goes, Okay, we're gonna see what you're into. He's like,

(39:00):
he's laughing at me. Though I swear everybody knows that
was around Tiffany, all the people that was around, he's
laughing at me. Right, He's like, yo, like, okay, we're
gonna see. And so I get up and I just
start barring down the whole room and they're like, oh
my god, what wal he like. So after I'm done,

(39:20):
I'm like yeah. He like, hold on, man, yo, you
are not. He like, hold on, man, you got song songs?
Press play? So I play like five six of my
craziest records. He like, you wrote these, that's you on it.
He's like, okay, you know what? All right, y'all, y'all good?
Are we good? All right? Everybody good? All right? Bruh.

(39:42):
So at the time, I had went to New York
to meet Chris Lighty, but I had set up a
meeting with Mark Pitts, which is also my big bro,
which was the president of the RCA Records. But he
had by a storm and you know, he signed Chris
Brown signs.

Speaker 2 (39:55):
How are you getting these contacts? You're like, just.

Speaker 3 (39:57):
Because because I was moving around. So I was in
a studio and a dude named cast And how I
got to Mark Pitts was a dude named casting kind
of like was there with me. He was like early
with me when I was just hustling in there singing
making records all the time. And Caston was like, dude,
you are ridiculous on the pen like yo, like you

(40:21):
like you need to be, so he brought a dude
named Kirk Lightburn to the studio that he was cool with,
and Kirk Lightburn worked from Mark Pitts, and Kirk Lightburn
heard me and was like, Yo, I need to get
you to New York to meet Mark period. So they
were scheduling it, and I scheduled Chris Lighty and Mark
Pitts same in two days. And so when I told

(40:43):
when I went and met with Mark Pitts and RCA,
we had such a vibe. I was with him, we
was locked in and him the whole off. He was like, Yo,
let's let's lock it and let's get it. Were good
you Buystorm And I went to Chris Lighti and Chris
Lighty was like, I can't even let you leave. Bro.

Speaker 2 (40:59):
I was gonna say I would have never It was like,
I can't.

Speaker 3 (41:01):
Even let you leave. He's like, honestly, I know where
you went from, but you the biggest your next trust me,
I know what it is. And I was like, I
think I was twenty at the time. I'm like, I
wouldn't old enough to drink. So I'm like I'm like,
I'm like, all right, so what you want to do?
He like well, well, how much you need or what

(41:21):
do you not? How much? He said, what do you need?
And I'm like, well right now, honestly, I just got
this little apartment that joint kind of hitting. But I've
been doing all cuntient. But I said, I'm finna go
back and the home you gotta lick. Right now, I'm
supposed to be up, Like if we hit this and
get away with this, I'm gonna be up fifty thousand.
You said that, yeah, but I'm telling them, really, what's happening. Yeah,
I'm like, cause I'm like, but the home you gotta lick.

(41:43):
But I'm like, I'm supposed to be writing this, and
these niggas want me to come to Germany. I'm he like, listen,
how much add up all your bills for the year.
And I'm like all right, I'm sitting there. He like,
do it now, and I'm sitting here and I'm adding
up and I'm like, oh damn. I'm like, okay, I
rent two thousand month, so that's already twenty four thy
twelve months. And then this car I just got off

(42:06):
this stupid ad. I got it from Statewide, which they
give you that you know, state Wide, No they you
ain't got no credit, but you want to flaws. You
put down thirty percent and they'll give you a car.
But they come in to repo at the day you
missed one payment. It's unusual so anyway, because they repot it.
So that's how I know. So I had this state
wide joint and I'm like, dang, thirteen hundred a month,

(42:28):
and I'm like, damn, I added that up. So tod,
I'm like damn. After I started adding up, like I
just need to get but I need to be fly,
and then I needed I'm like, damn, my bill's like
five thousand dollars a month. Bro. No, But I'm sitting
there and I'm talking. I'm like in my head and
I'm like, hey, bro, I ain't gonna lie all this, Okay.
So whole time, I'm dating this girl, Genevieve Jackson right

(42:52):
since I was, because I can't leave her out either
because she was pivotal back then. She's Michael Jackson's niece, right,
Jermaine's daughter, Randy's so like, I was also off and on,
living in the Jackson House on haven Hurst real like I.

Speaker 2 (43:12):
Didn't have a spot to stay because they grew up
on haven Hurst and Mensino with the giraffe and all
that other that they grew up in that crazy mansion.

Speaker 3 (43:22):
And she was my girl since I was sixteen. So
I was with her from sixteen to like twenty something,
so twenty I think or twenty one, I don't know.
We just got her like five years. But during this time,
I was also living off and on at the Jackson House.

(43:43):
Between my boy Shank's house and the Jackson House. So
my best friend Shank, we all shocked up in this
one bedroom over there. And then when it's getting bad
over there, I'm going to my girl house. She got
a mansion. I'm sleeping in the room Michael used to
sleep in. No dead ass, this is my baby. This
is my girl, like look Jennivier. So I'm playing scrabble

(44:05):
with miss Jackson, like Dr Majesty ja'afar, her little brother,
the whole family. We there. Janet's coming home to see
her mom at random times, and this is where her
grandma lived. She lived with her grandma, So that's Michael's mom,
that's Janis mind as everybody. So I'm there and I
was just like inside of the highest frequency. And then
go to the hood and be in the hood. It's

(44:27):
the weirdest. It was like where I was so catching
frequencies from everywhere. So I can't leave her out either
because she was she was also looking out back then
in terms of like letting me stay there and whatever.
Like she was solid back then. I can't just skip
over her. But I also besides Ruben Cannon and I
was everywhere, but that was one of the main places

(44:49):
I was obviously because I was my girl, So it
was what it was. But skip up. So I was
with her and he was tripping off that like dang
you with the jack like it was.

Speaker 2 (45:00):
A thing when you were wait, go back. So he
asked you how much you made for a year? Yeah yeah, yeah, okay,
So you end up telling it up and telling him,
But how did he know that you were with her?

Speaker 3 (45:10):
That's what I was saying, because I actually took her
out there. Yeah, I took.

Speaker 2 (45:15):
Her out there.

Speaker 3 (45:16):
So so so my boy let me stay at his house.
Roger Mason, which was playing for the Knicks at the time.
Roger Mason from the Knicks used to play for The
King's Two. But Roger Mason was trying to get me
to do his artist's project C. C. Cigar. So I'm

(45:36):
like like, ooh, I could go out there. I can
have these meetings. I could link with Roger figure out
if I can get a check out of him. And
so so I'm like, so Roger's like, yeah, you come,
you and your girl come, y'all just stay. He had
a penthouse over There's like, y'all got to stay here.
I'm like, damn you know me, I'm like, oh, I
got the oh, I got to New York. I was
in the big house. I was in there and being

(45:56):
at her in this tag like it's so it was up.
That's one of my best friends. Still. Roger Mason's really
won't so, you know, he was so anybody I met
with him. I'm sitting there with him. I'm telling him
like yo, He's like, damn you a Jackson. This is crazy,
like all this other stuff. Right, So he's like, all right, cool,
So how much five thousand a month for me? That
was a lot for him. He didn't even remember that

(46:17):
I even said five thousand a month. So he's like
fivey twelve sixty. He's like, all right, cool, I'm gonna
have you a check tomorrow for seventy thousand. After you
get that check, I'm gonna you're gonna work that check
back off. I will take it out of the money
that I make you. And I'm like, hold on, bro,
So you saying, if I saw if we do this
management and everything right here, right here, right now, you

(46:40):
fin the cut. I'm getting seventy thousand for you to
manage me and go get make me some more money.
And smo, do you believe in me that much? Were
you thinking? I said, Bro, it's over. Signed with Chris Lighty,
we locked in and it was like that was that
was the first person to believe in me. Chris Lighty
for real. And he was the one that was walking
around all offices like rock star. He did so so

(47:03):
so okay, all this confidence that you hear that right
there don't really work in the music business unless you
have accolades. I didn't have them, but I knew who
I was. So when you're walking around and you know
who you are, early, it's problems.

Speaker 2 (47:26):
But it wasn't.

Speaker 3 (47:27):
Now I heard because Kanye is like that too, but wasn't.

Speaker 2 (47:34):
But before he was Kanye, he was producer.

Speaker 3 (47:36):
For other people.

Speaker 2 (47:36):
But was he was He was always.

Speaker 3 (47:38):
Confident, but he wasn't on what I was going because
the thing about him was I'm just saying, yeah, it
was that I get like he is like like me
and him would have been best friends, but he was
like the way he was, he was still like up
under whoever, like he was up under the rock or
up under dame er, can you look out me? I'm

(48:01):
finna go be, Dang, I'm finna go be. I'm finna
go figure it out, like yeah, man light, he managed me,
but he was setting me up to become me, you
know what I'm saying. I was already walking in the
buildings like, yeah, who's your biggest artist? All right, cool,
I'll do the album, but this is how we're gonna
do this, and they're like who is this? And Chris like, yo,

(48:21):
he's next. I just told you. I put all y'all,
then I put you on. I just told you he's next.
And then they'd be like, oh a right, Chris, all right,
well let's do So Chris was more like standing behind
bullying like whatever. Like Chris was so solid that he
was like rock, just talk your shit, just go off.
So I was running through buildings going off like whatever,

(48:41):
who is it? All right? What's the artist? Okay, this
is trash. Let's redo this. But I was delivering, like
when it was my time to shine. He'd come in
and press play like I told y'all. Okay, So we
was winning, and so I went and got an artist.
You know, he'd be like, rock, you need the you
gotta get in your mogul mode. All this genius put
it on an artist. So I went and got this
artist named Jude Claire Demors right out of Detroit. And

(49:04):
I don't want to know Chris and the Cute. I
actually caught her walking out of Chris and Cute's office
Chris and Cute and was like, everybody's passing on this girl.
And I looked at her and I'm like, this chick
is like gorgeous. She was like she was like just
she had a thing to her and I'm like, dang,
you a star man. And she's like yeah, and she

(49:27):
from the She's like from the bottom of the d
Like she's like Foster Home like type. Her parents were
running back, so she was like from the bottom. Like so,
but she's a white girl. It's the weirdest thing. So
she like that Tina Marine, you know, you never heard
of her. Jude dem she ever seen Star She's on
the show Star But but but but anyway, I knew,

(49:48):
I knew. I knew she was a start early because
when I see him like yo, and her voice was
real dope, and I'm like, damn, that's crazy. So I
grabbed Jude and I'm like, yo, just roll me, let me.
I'm gonna sign you. I'm gonna do your project. We're
gonna get you popping. And she's like, all right, let's
do it. So she signed me. My well, my lawyer,

(50:09):
Roger Patton was opening a lot of doors for me,
my boy Kenny Lattimore, which was singing with my sister. Again.
I know a lot of people from my sister too.
Kenny Latimore introduced me to Roger Patton, my lawyer. To
this day, I never changed. I stick to the code
my lawyer to this day. I made him millions of dollars.
She's still the same lawyer. Roger Patton linked me with

(50:33):
a bunch of different people, but he did all the contracts.
He was ideals. So I signed her. And when I
signed her, I did her album and Chris was like, Yo,
do her album, get it right. And I signed this
other girl, Carolina Web which is like one of the
greatest talents. She's ridiculous, like a rock chick like something,
but anyway, like a paramour. But I signed her and

(50:54):
her and I and when I signed her, He's like,
do her album. Let's go do it. So I've been
album I was. I was doing all kind of stuff
like me and her was locked in finished her album.
She was still on the bottom and I'm We're like,
we're gonna run. So we So we walked into Jimmy
Ivian's house, right and this is the first time I
ever started seeing what was going on. So besides him

(51:16):
giving me that seventy thousand dollars check, the other biggest
check I got was was Roger Mason ended up giving
me two hundred and twenty thousand dollars to do CC
Cigars album. So now I'm up like two ninety now,
my mam and me up to ninety. You don't want
me to be up to ninety at that point, but

(51:37):
I was doing it. Hey, look, I was like to night.
When I looked at this, it was zeros in the
account and it was legal man on my mama, you
don't even want to talk to me. Talking to me
was wild because I was just saying, I mean, what
do you mean I'll fly out of here? Hey, look,
I thought I was next year. It was I blew
through the money so fast that my ankles on twisted.

(52:02):
That's how fast I ran through the money. My ankles
almost twisted. How fast I ran through the money. It
was unusual. But I didn't even get there yet. Thank
you for ruining that. But yeah, I absolutely ran through
the money. And when I tell you, I never not
ran through the money. It's mandatory that you run through
the money. Though. A billionaire broke that down to me

(52:23):
because I never understood why I kept blowing my money.
That's a huge part that people have to realize. Why
do you blow your money? Why? So a couple different
mobuls taught me different things, but one billionaire told me,
you know the reason you blowed through your money, Like
you keep complaining because one time I went broke. This

(52:45):
we're skipping up. You got me skipping up. One time
I went broke right after I got all this money.
One time I went broke. And when I was broke,
I was sitting there and I'm telling him, like, bro
I'm fucked up right now. You ain't got no projects like,
just give me a bridge and I'm gonna get back
on my feet. And he like, he like, listen, how
much you I'm like give me, like I need like

(53:06):
a core, I need like two hundred and fifty thousand.
So he like, all right, listen, you keep looking real emo.
And I don't like the way you're talking about yourself
or the way you feeling, like the way you're I'm
used to a different type of rock star. You gotta
understand how the trajectory of money goes. And I'm like,
what you mean? He said, listen, When I made five

(53:27):
hundred thousand, I lost it. Then I made a million,
I lost it. Then I made two million. I lost
it until I got to a place where I made
enough where I could fall on a cloud and I
was still up there, and then I could keep going
from there. He said, it's mandatory because you have to
go low to go high. You gotta bend your knees
to jumps gravity. If you don't go low, you're not

(53:48):
gonna go high. So your trajectory even on a stock obviously,
now me being publicly traded, a publicly traded company owner,
and me being a stock me being who I today
and a mogul and a different type of thing with tech,
and I understand now how graphs and charts work. Back then,
I didn't even know what he was talking about, but

(54:09):
I did say, dang, you do gotta being your needs
to jump. You gotta go lower to go higher. He's like, bro,
you keep don't fold because you hit the ground. You
should be rejoicing. You the type of dude you are.
You think you're gonna stay here? Yeah? Right, I bet
everything in my account you'll be rich in the year.
And I'm like what damn. I'm like, okay, cool, And
he didn't give me the money. He was like, I'm

(54:30):
not gonna give you the money because you gotta go
through the steps to go get the money. Go figure
it out. Shit. And I'm like, damn, this nigga did
all that and I didn't get nothing. This sucks. This
nigga sucks. But at the end of the day, it
was so true. I was like, yo, and I figured
out how to maneuver and figure and everything. Every detail
was mandatory for my next elevation, you know what I'm saying.

(54:53):
So it's crazy, but anyway, that's not where I was at.
You got me over here going broke and stuff like that.
Where losing my money? Where was I at? No? I
was somewhere else, is going brilliant?

Speaker 2 (55:02):
All right, Yo, you got your money from Chris lady up,
you got the two hundred and twenty, and he was
feeling yourself.

Speaker 3 (55:12):
I was doing as much as one person could do.
I'll talk about So. Then I bump into Chris Brown, right, No, no, no,
not yet, Chris Lighty, No no, no, Let's go back
to June. That's where I was at so so so
Claire Demos. I'm sitting there at Dinner album. We walk
into Jimmy Ivin's house. Jimmy Ivien, me and Chris Lighty
sit there and play the music and I'm in Jimmy house.

(55:32):
I'm like, Jimmy made everybody. So I'm sitting there in
Jimmy house and I'm like, yo, I'm nervous, but I'm like, shit,
I just made the craziest album ever. I got Tina
Marie right here, press play. And he's sitting there, Jimmy.
He's like yeah with his hat, He's like, mansion is stupendous.
I'm sitting here like this is cantankerous. I'm in this joint,

(55:53):
like need me one of these, I'm saying. So anyway, yeah,
it's unusual activity. So I'm in gim me. I mean,
I'm sitting here, and I'm like, damn, this is crazy.
So we present play and so he's sitting there and
I'm she's nervous, so she ain't selling the records, so
I get to selling the records for her. Damn. There,
I'm in that mother like boo, I'm I'm sitting So

(56:16):
he's now paying attention to what I'm doing. I'm lipping
the words and this up then and then I'm here,
so I just take because she ain't able to right
now for some reason, she not being her. She's a
star twenty four to seven, but something made her not deliver,
and I said, damn, so I had to take the
floor and I'm instead and I'm you know, as a producer.

(56:36):
We still we made it. So we're sitting there and
we know how to still deliver whatever's happening. And so
he's sitting there, so he tells Chrisy goes, Okay, I
like her, but he's the star, so what do you
want to do with him? And so she so Chris
Landy like, oh, Okay, well we'll figure it out. Let's

(56:57):
talk and to that. So we get in the car
and she starts crying, breaking it down. She acting like
I did it something. So I'm like, damn. Like so
that's another thing, managing artists and them whole. So I'm
like damn. So I'm sitting here with her and I'm like, listen,
you didn't sell it. Period.

Speaker 2 (57:17):
You said that to her?

Speaker 3 (57:18):
What me, I'm saying everything. I'm telling her you didn't
sell it. We did all this and you didn't sell it.
So that's not my fault. You're supposed to sell it.
So me and her do all that, and she like, ah,
it's a whole thing. So I tell Chris, I say, Chris,
I need you to set something up. She don't feel
good about herself right now. It feels like this is this,

(57:39):
we got it. We gotta deliver. And Chris like, I'm
gonna call La Red.

Speaker 2 (57:43):
I'm like, all right, do you leave Jimmy with the
whole I want him?

Speaker 3 (57:47):
So he was see Chris started kind of like like,
we'll circle back to Jimmy because he want to work
with you. Because Jimmy signs Timberland's producers and doctor dres
and forrels and that's what that's what Jimmy. Yeah, so
he's met people like me show up. He like, oh,
it's another to doctor Dry. That's why I come over.
So he's on that type of vibe. But that's where

(58:09):
he's thinking. But she's like, I'm still in the middle
of I just completed this project and gave her all
these promises. Claire. I got you out the hood, I
got you you good. We're from Detroit. It's over. It's us,
it's just me and you against the world. And Chris,
let's get it done. I promised you you was gonna
get signed. I know, nobody ever did it. I'm gonna

(58:29):
do it for you. And I was, and I was
stuck on it. So I told Chris right now, forget me,
let's go to somebody. So he hit He hit La Reid.
So we missed the flight to go meet La Red.
So I'm like, oh my god. So I'm just in
the airport with Claire. I'm losing it. Claire's like, Yo,

(58:52):
this is crazy because I always miss every flight because
I'm my My scheduling is try. So I missed the flight.
She's looking at me like I've done, signed to the
most incompetent. He's a genius, but he just what is
he doing? So she's sitting here and she's like, she's

(59:14):
a white girl, but she's a black woman. It's not
a normal. Yeah, it's not She's not a normal. So
she's sitting there like and I'm like, damn. I'm like,
I just missed a flight. So Chris like, you missed
a flight. So he cussing me out. So I'm like, damn.
I'm like, so he like, listen, I set it up

(59:35):
for a week later. Get here in a week, bro,
if you miss this flight, don't talk to me for
I'm not even talking to you no more. I'm like, damn.
So I get on the flight. I'm domn there sleeping
the airport. I'm in that the flight. I'm not the
flight on Wednesday. I'm in there Tuesday. Like I'm in
that joint right, I don't even care. So we get

(59:57):
on that flight, made, we go to La re We
go to La Reid's office. When we go to La
Reid's office, I'm in there with this an r that
was kind of like feeling Claire a little bit off
what was going on, named Randy Rozano and so she
was like kind of champion and like whatever you wanted.

(01:00:18):
Like she was like, yo, when you go to La Reid,
I'm gonna be in there like that was one of
his main a and rs. She like, y'all, I'm gonna
be with y'all. Like this is crazy, like I love it,
and everybody respected Chris. So everybody's kind of like, yo,
let's do it, like this is a thing. And so
I took Claire. I'm like, listen before we go in here,
you this is where Rihanna came from. You're Rihanna. This

(01:00:40):
has to happen. Let's go like this is not a game.
I'm not gonna be selling your sell yourself. Please, this
is crazy. And she like I got this, don't worry
about it. I got it. I'm like all right, cool.
So we go up at La Reid's office and La
Reid sitting there and he's like, no, da da, but
see Claire's bad. So La read like he got the

(01:01:03):
Rihanna's and the Pink singer. So when he sees something,
he's like, so she walk in and she come in
and da da da. He like, okay, go ahead, play it.
But when you playing the song perform it. I'm like,
oh my god. So I'm like, this is finnicky crazy already.
I'm like, don't even know. But I'm like, oh, so clear,

(01:01:25):
get up, and she'd kill it. She'd get to doing
whatever they be doing when you do stuff. So she
was cooking the records crazy and she in it, and
she telling him, oh, this is she's singing the record
and the record crazy sound like a new reality. And
he like, all right, get y'all, go go ahead, and
I get it. I get it. So he tells us

(01:01:45):
I get it. In the middle of us doing this,
She's like, I get it. Okay, y'all go ahead, go outside.
Let's I'm gonna talk to Chris. I get it, Like
I've seen enough. I'm like, damn. So we go outside
and I'm sitting there. I'm like, damn, you blew it.
I told you about this stupid ass dress you do
on war and this probably would mess up. And she's like,
man I did. So we in the in the lobby

(01:02:08):
arguing about whatever the fuck because I'm thinking she I'm like,
I don't even know. So then Chris Lighty and La
Reed come out with the other n rs and they're like,
all right, all right, do you want the deal. I'm like,
what deal. They're like, listen, we're gonna go across the
street to Lavo. We're gonna let the lawyers do the deal.
We're giving her her record deal right now. Y'all not
leaving until we signing it. And I'm like, huh, so

(01:02:32):
me and her we it's up. So she started crying.
We running around. It's that. I'm like, oh, it's up.
So I'm like, damn. So I'm sitting there with her like, yo,
I can't believe I just did this because I really
manifested and created and it worked and we're here, and
so they like, no, so I go. And that was

(01:02:54):
my first seven hundred and fifty thousand so I sold.
I was twenty one. I think I sold her for
seven hundred. She signed to me. It's called fs O
for the Services Up. So she signed on my production company,
and she signed the Epic Records through me. So so
I basically you leased the artist pretty much. Anyway. I

(01:03:18):
got the check, bought her a brand new Rams Rover,
gave her a check, got her out her apartment. She
was living with her sister and her mom and it's
like over there in the middle of Korea town and
something crazy. It was like it was crazy, but got
them their own spot. They moved into this house. And
that was the first time I ever flipped. That was

(01:03:41):
that was like my first legal brick. Like I like load,
like I found a collect that was pretty much a
Colombian connect and I just flipped the whole. All that's
gone one load. I showed up and we got out
of there safe and the gorillas didn't get us. That
was the most money I had ever seen at the time,

(01:04:02):
so I'm like, oh my god, and I just went broke.
That was the thing. I lost all the money doing
too much because I had just got all that. The
second again, yeah yeah, definitely lost again. But but that too,
I just was I was down there like two ninety
I was down there like two and nine dollars. I

(01:04:22):
was down I'll tell you all to you know where
I was at. It was bad. But anyway, so I'm
sitting there broke, busted and discussed in the office. Boom
that check come through. It's another seven. I'm like, oh,
I'm up now up So now I'm like, oh, so
signed her there. That was the first time I ever
went through having an artist and a major. That whole

(01:04:42):
situation went far left. But we're not going to go
into what that was because that was crazy. But you
know that taught me a whole bunch of stuff there
in terms of signing artist to majors and then the net.
Let's keep skipping. The next big check was when I
signed a label deal myself to Craig Calman. That was
my first millions.

Speaker 2 (01:05:04):
Chris Oh, Chris Lighty, Chris Brown.

Speaker 3 (01:05:06):
That's where we're going, like watching a movie.

Speaker 2 (01:05:10):
Yeah, literally, I can have popcorn right now.

Speaker 3 (01:05:12):
No, no, no, no, So Chris Lighty oh ye, okay,
we gotta wrap this up. So Chris Lighty, this is
the sick part about this. Chris Lighty dies out the blue,
right out the blue. So I'm like, what the so
they called me like Chris dead. I'm like, huh, Chris

(01:05:38):
who Chris Lighty dead. I'm like, hold on, bro, what
so I'm like what So I'm fucked off. My head
is fucked I'm like, bro, So I'm calling Dave. I'm crying.
I'm fucked up. I'm like, what is going on? So?
This whole conspiracy is crazy? Ship. I'm like dude, what

(01:06:02):
is going So once he once he died, all the
vultures just fool. It got bad, right, It got bad
right away because they already didn't like me. You understand,
they didn't like me. They had to like me. Yeah,
that's the thing. They had to like me because I
pressed playing my speakers was smacking their stupid asses, and

(01:06:24):
they had to like me because of who I was with,
and it was hierarchy, so they couldn't do nothing about
but like, all right, he's next. He guess he's the
next Kanye like they had to, but they didn't want
to and they didn't. So when he died, and my MoMA,
one thing I remember I'll never forget. I walked into

(01:06:44):
I snuck into the being my Awards and I walked
into the being my Awards. And I'm gonna leave the
exact name out of it because I liked the exact now,
but back then it was the wick. It was the
coldest shit I ever heard. And Nigga tell me so,
I had already liked been trying to reach out to
people afterwards, to do certain things, even trying to reach
out to the label, and they didn't want to respond.

(01:07:06):
And now they direct with my artists and I can't
even get it.

Speaker 2 (01:07:09):
Jesus.

Speaker 3 (01:07:10):
So now the artists and all them is all best
friends and I can't even nobody want to answer my calls.
Now it's Rock who is Ain't no Chris, It's just Rock.
So now I'm the little nigga again. I'm nobody again.
So I'm sitting there and I'm like, damn, so I
can't even get to the label. They taking my artists.
She running around sessions and were about to drop. I

(01:07:33):
don't know nothing about it. They doing whatever they want
to do, and I'm trying to reach out to La
Read and I can't get to them. None of them
want to answer my call. So I'm like, man, it's crazy.
So everybody kind of just blackball. It was like nobody was.
It was like as soon as Chris, they was like,
why would we answer the phone without Chris? This isn't
making any sense right, So what happens is I'm like

(01:07:55):
most people would have been like, damn, man, they ain't
fuck with me. I'm done. But obviously lead that's when
that confidence, like whatever God has for me, no man
could stop. So I already knew, like y'all are trying
to play me and just fueled me. Most people fold
when they give that type of energy, they fold up.

(01:08:15):
I get amped from it. It's like a big It's
like the big that comes from me being in the
streets the biggest dude hop out and oh what's up,
and everybody like hey, backing up, and man, I don't
want to I'm like, huh, I feel like now you think,
now you think you want to show me. I'm finished
try and do some amazing shit. So I want to
show out. So I'm trying to do I always was

(01:08:36):
that guy. I want to fight the biggest dude. I
want to whatever. So I went after everybody pretty much
in a nutshell in a different type of way. I'm like,
I gotta play chess. They don't want to let me
in the door. I'ma figure this out my throat. So
I went to the b and my awards and wasn't

(01:08:56):
nobody fucking with me. It was all what it was.
And when I went to be in my awards, the dude,
the executive, powerful executive, he sees me, he goes, yo,
So how you being? I'm like, man, Ever since Chris
Lighty died, Man, this industry just I'm seeing how fake
it is. He's like, yeah, man, like Chris Lighty died,

(01:09:21):
we didn't really want you in the building in the
first place, Like we talked to you. He tells me,
we didn't want you in the building in the first place.
You you pretty much Chris barged his way in there
with you, and we couldn't do nothing about it. But
at the end of the day, he's gone. So I
don't know what the hell you're gonna do now because

(01:09:42):
I don't see it happening. But he'd been waiting to
say this. This is how wicked he be on the low.
They don't see it happening. But good luck, bro, and yeah, man,
it's all good. This is a jew too, It's all good.
I holler at you. I'm like, damn, I'm like I said, listen,
I said, Chris Lighty is gone, and you think my
career over. He's like, I don't think your career is over,

(01:10:04):
but I just don't see what you're gonna do next.
I said, well, first of all, what you gotta understand
is this shit is in me on a scale. You
haven't even you the fact that you just said that.
I said, I guarantee you you'll be cutting me a
check soon, but I'm gonna holler at you, so we'll
want to shake his hand. So he like, uh so boom,

(01:10:27):
So I go back. I tell I guarantee you you're
gonna cut me a check soon. And that's saying nigga
ended up cutting me multiple checks. But the crazy thing
is crazy thing is they will try and blacklist you
to the maximum capacity if they feel like they can't.
The industry is so scandalous if they can get you

(01:10:47):
out the way they will. They're all scary ass executives.
None of them want to be taking risk and putting
their job on the line for you. And so I
ended up, you know, kind of like have to navigate
my artists being took me, kind of running through my
bread not having nothing going on into who brought me

(01:11:10):
back to life Mark Pitts with Chris Brown. So after
all of that, right, you understand, after all of that,
I'm sitting there and I'm just like doing independent projects
really like I gotta I'm hustling, and so I'm just
doing independent projects. And so like I got a new

(01:11:31):
girlfriend and she was signed the TI and I took her.
And now they feel some time. It's crazy. So I'm
already politic and all kind of stuff, right, it's crazy.
I'm already in the mix. So I'm like, damn, like,
I just keep running into roadblocks. So I'm sitting there
and one day Chris Lighty, no Chris like Mark Pitts

(01:11:55):
calls me and he goes, hey, you still make music.
I'm like, what do I make? I said, Now, Mark,
you know I'm the greatest that ever lived. Why would
you call me and ask me? Am I still the
greatest that ever lived? And he goes, you are nuts?
He said, Yo, pull up on me, man, we're doing
this Chris Brown camp, pull up on me. Let's see

(01:12:15):
what we can get accomplished. Like, I'm gonna just see.
So check this out. I had just gotten to a
whole pretty much scuffle with Chris Brown's whole team in
the club supper club the night before.

Speaker 2 (01:12:33):
Oh my god.

Speaker 3 (01:12:34):
So so I'm in. I'm in. This is how crazy
it is because I'm in the club, so like, this
is how I'm doing stuff. So I'm in the club
supper club and all this stuff because this where all
the stars is coming, Like everybody's there, all the big
stars of the time, kept coming to supper club. Yanna
be there, this person be there, and my boy Johnny Cruz,
who I grew up with, was running the club. It's
the biggest club in Hollywood. So I'm in there and

(01:12:55):
I'm at the main table and he just like, just
give me a thousand and give me. So I'm by
bottles and I got bad, bitch. It's ridiculous. I got five, six,
seven bad. So I'm walking in with seven eight bad bitches.
And then they're like, damn, it's a good was this
Hugh Hefner. I'm walking in So Chris Brown. This is
the first time I ever interacted with him besides dance,

(01:13:16):
because I met Chris Brown two times before, but it
wasn't that type of experience. He came to the Jackson House.
You can actually look up Chris Brown going to the
Jackson House. I was there. He came to the Jackson
House to meet the Jackson kids because he's always idolized Michael.
First time I ever met Chris, but it was quick
and it was some Jackson. He probably thought I was
a Jackson kid, right. So I was in the I

(01:13:38):
was in there like I was in there doing whatever
they was doing. Hey, how are you. I think I
was switching it all up. I don't even know whatever
they was on. I was doing, yes, but hey, mister Brown,
are you because they talk real polite about everything, could
be cussing you out politely. So I'm sitting there with
them on some like whole other. I we all in there.

(01:13:59):
He's taking a picture and he's like in awe and
he's stars struck and I'm in there and I'm like, yeah,
I'm just blending in out and definitely the darkest one.
And so anyway, so that happened, right. That was the
first time I met him. Then I met him through
Crump obviously, because he started to use Crump in everything,
and so he would come to our Crump arenas Doun

(01:14:19):
the Missus Obviously. Chris Brother was one of my best
friends now right all these years later, but back then
I didn't know. We didn't know each other. So he
was sitting there and he was going through the Crump arenas,
and he was like one of the only stars that
would actually show up to the Crump sessions. So it'd
be big Crump sessions with all these people doing its

(01:14:40):
Crump anas, and he would show up in battle on stage,
like all right, cool call out. So he would come
with britty with me ho and then was like ops.
So for me, I'm like, ooh, he come with the ops.
So I'm bumping into him on a dance tip. It's
still that, you know what I'm saying. It ain't so anyway,
back to the club. So we in the club. I
got all these bitches, No, we're doing all this. So

(01:15:02):
one day he like, damn, his table over there was
kind of dry. He like, yo, So I had a
chick that looked like a bagging now, laters, unbelievable. I'm
talking the next level, just an all pink star burst.
And so he was sitting there. He was looking because Chris,
you know, he if it's a bad bitch around, he
don't even he like what's going. So I'm like, yo,

(01:15:23):
see me. He look over and I don't even know.
I'm like that. I'm like, so I sent him go
go to his table. I don't even want you here.
So I'm trying to.

Speaker 2 (01:15:31):
Like, see you want it.

Speaker 3 (01:15:34):
I did. It didn't matter anyone Politiican right now, these
niggas ain't messing it. I was just like, yo, I'm
trying to he's my we're the same age. So he
looking at me like, who is this nigga with all
this motion? Because who am I?

Speaker 2 (01:15:45):
So you send over the appetizer?

Speaker 3 (01:15:47):
I send over there? So he like, damn he said
this type of frequency. So he over there. He like, okay,
you kind of respect, like a little bit like, oh
a nigga, send you a couple bad But you're like, okay,
who why we ain't be gonna be best friends. But
it's like so the next week, he don't come to
the table, don't come to the club. But I come
back to saying I'm back six Chames, hey, look, and

(01:16:08):
then his crew come, what's you're all my niggas now?
But back then it wasn't. So then I get there.
I bought his table because they say he wasn't coming,
so I bought his table. So they come to his
table and they telling me like they telling me like, yo,
that's our table. Really, the homie chick was the one

(01:16:29):
pressing the line like this is my table. I'm like,
just say your fucking table? Fuck you talking about I
just cut to that. So I don't even know really
that that's his niggas. His cousin is Keys and Autumn
but we in it and we back and forth. So
she like, so he's stepping up for his girl. I'm like,
nigga woo. So we're now it's a whole fucking thing

(01:16:49):
between me and my niggas. Him keeps all these other niggas,
They're like ooh, So we get into it. I'm like,
what they do? What I'm saying? You know, I'm gangbanging. So
I'm doing this. I get right to I get right,
I go right back to South Central. I get right
back to that and mean what nigga wool? So I'm
dripping and they like what nigga bo. So it's back
and forth, and it's up because these niggas is Virginia, rowdy,

(01:17:11):
burnt out niggas, and plus a couple other niggas like
like Red. He had a couple of it, the hommy
Red and a couple other niggas. It's a couple of
buzz out here, different niggas. And he was sliding with
and they was there and I'm I'm payd we on
some show. It's up. So it's all kind of la
shit going on. So after that, I'm like, whoah, all right,
bet wool, and we don't bump into each other, nigga
because they came and broke it off. I wold, nigga,

(01:17:32):
we gonna wool, so we lead the club whatever. The
next day, Mark Pitts calls me the next day, right,
so I don't even not even thinking about nothing. So
I go into the studio Glenn Wood, and I walk in.
When I walk in, I walk by and all seven

(01:17:52):
of them niggas is sitting there in the lobby looking
at me like what the fuck? So when I walk up,
they hop up, they like, what's up with this nigga?
And I'm looking. I'm like, so I'm walking by this again,
and Mark like he come meet me in a lobby
like rock what up? So then they see Mark see
me and they know he the executive, so they're like
they kind of stop, like hold on, bro, like what

(01:18:13):
the fuck? So they on some shit. I'm on some shit.
I'm like yeah, So I tell Mark, I go in
the back. I ain't say nothing to Mark. I ain't
gonna lie. I ain't even tell him nothing. And he's
still to this day he talk to Mark Bnzy always
be like Yo, this nigga. He didn't even tell him nothing.
He takes me back to room see and glen Wood
and he tells me, all right, Rock, just try and

(01:18:33):
create something. You know what I'm saying. We working on Chris,
and just try and create something. And I'm like, all right,
shit whatever. So I go in there and I start
creating crazy shit, right. So the nigga come back in
like twelve minutes later, and he like, why the fuck
you didn't tell me you be beefing with these niggas.

(01:18:54):
You got in a fight with these niggas. Yes, So
Mark like, Rock, why you didn't tell me you got
in a fight with these And I'm like, but I
get to plan psychology. I'm like, so because I got
something going on with somebody's friends or posse or homies
that has something to do with an executive conversation. I
just told, you know, Chris. Then I start bringing up Chris,

(01:19:14):
like and did that. And then he like, listen, Rod,
I'm gonna go in there and I'm gonna shut it down.
Don't come out this room, and you just work, okay,
And I don't got time, So I'm like all right.
So I'm in the room, right and he don't come
back for like six hours. So I do five records like,

(01:19:35):
niggas do not even a song in a day. I
did five of them, bitches. So he come back in
the room and he's like, yo, you did you do anything.
I'm like anything. So the group so my bands who
is the engineer at the time who ended up being
my engineer for the whole album after that, he was
in there. He was like, Yo, this nigga just did

(01:19:56):
five songs. He was like, five songs. Hell no, bro,
I just did five song. He like, press play, So
I press play on this record call up Down that
you can google and actually see c B a first record.
He actually cut him one. It's called up Down. I
did this record, and he like this is crazy. He like,
hold on, man, hold on, this is what I was

(01:20:17):
trying to tell niggas. So he walk out the room
and I'm like damn. So he go get Chris in
room A and Chris come walking in with fifty niggas.
Told me I'm talking about like fifty niggas, all the niggas.
I got problems with the other niggas, the niggas that
they was in there talking shit with ten at Davis

(01:20:39):
seventh Streeter, all these niggas, right, So I'm like damn.
So they come walking. They they're so thick that they
can't even fit through the studio door. That's how many
of them niggas. It was, and bitches. Everything they gave,
everybody came because they're like, let's see you with this niggas.
Ok So I press play. He marked like, hey, play
that last song. So I don't even look at them niggas.

(01:21:01):
I just turn around to the board and press play.
And I'm like, you know that, and the way I'm
getting off, like as a dancer, like the way I
bob in the way I moved the shit. He was like,
oh like it immediately, but the shit was banging, so
he like, damn. So I turned like out the blue,
like you know, like thirty seconds later, I'm playing, and
that nigga back there like right, but the niggas behind

(01:21:24):
him is like Dave was not with nothing I was
talking about. So I'm like, damn. So he I see him,
He like, hey, bro, when it come out, he like
that's fight. He loaded up in the room. I'm like,
oh okay, so he take the record, go load it up.
And then when he loaded it up, he like, whoa,

(01:21:46):
you come back? So I'm in there and Mark like
just keep working. So it's like twelve o'clock and I'm
instilled in there working. I did another like four records.
I'm like, this is I don't give I'm out working everybody, nigga,
I'm making hits. Fuck everybody, let's go. I'm looking shit
loaded up, knock it out. I'm free styling records. That's
how crazy I was going on these records. And then
so he like he come back in Chris like by himself.

(01:22:08):
He like, hey, come listen to this. So I'm like
all right, So I go in the room, I go
listen to the record. And when I'm listening to the record,
I'm like damn. And so he played it. He like whoa, whoa.
And now these nigga's in there bobbing because they was
in there with him and they feel like they're part
of it there. So now everybody fucking with it now.
And then so I'm in there, I come in. They

(01:22:30):
still got to stank attitude whatever, right, so so so
so basically he was like, yo, I love this record.
D So he told Mark Markers like I told you
this nigga hot, and so he left you. When we
was leaving, he was like I'm about to go home.
But listen, bro, after I get off community service, like
meet me here like like come tomorrow, bro. I'm like

(01:22:51):
all right, for sure. Yeah, Chris tell me like come tomorrow. Yeah.
He's like at the community service like come tomorrow. I'm
like all right. Show. Oh so I tell Mark like, hey,
Chris told me to come tomorrow. Should I come? He like, yeah, nigga, come,
What the hell did you talk about? Come and stop
blindsiding me. I sat there and had to put my
neck in. Tina came over here and you to cuss

(01:23:12):
me out about you. I'm like, damn. So from there,
I came every day and every day I made hit
records until I made Find China, and then it was bad.
Then it was over. It's over, It's done. I mean crazily.

(01:23:35):
I did executive produced the like I'm from then where no,
But you know I went from executive produce. I went
from that album. So after Find China see Find China, see,
Chris was at a very different place. And this is
why me being in at Jackson House changed my life.
Because Find China changed my life. You understand what I'm saying.

(01:23:59):
That was the biggest record and It changed the radio,
and it made everybody think Michael Jackson had just died.
It made everybody. Even Janet Jackson called and said, this
is the closest thing I ever heard to my brother,
I need whoever produced this album to come do my album,
which is crazy because she didn't even know I was
dating her niece. She even know it was me. So

(01:24:21):
but that's a different story. But what I'm saying is fine.
China was so massive and it hit so hard that everybody.
Bruno Mars changed his sound. Everybody changed their sound and
went to that. Bruno Mars went from beautiful girls to
now everybody's in the eighties. I don't want no I'm like, oh,
so all y'all want to bring basslines to the radio.

(01:24:42):
I changed music guaranteed. So once Chris did find China.
As a matter of fact, Timberland walked in the room
and then me and Timberland was locked in for about
four months straight. Timberland is the reason I did the
stuff with Beyonce. With Beyonce flew me out to Jungle
City and he brought me to at least get Timberland
brought me to some different people because me and him

(01:25:03):
was super locked in so but he came to the
camp late after the album was damn, they're done, and
he was like he heard find China, stopped the music
and said, listen, this is the craziest shit. What the
fuck is happening? Who did this? And they was like, oh,
Chris and Allen was like that nigga. He was like, nigga,
you are not normal. Oh for show they're like you.

(01:25:27):
But at that time I was at I was in
the camp, his friends, it became my best friends, his cousin,
my cousin. We all together, We at the clubs together,
were moving around. I played Autumn Leaves for Rihanna and
she cried, oh he played at at least for Rihanna.
She cried niggas like, I can't like. The records were
so vicious that it was like people couldn't believe that

(01:25:51):
niggas was creating this level of music. And that was
my time to shine. That was my time to show
the industry through the biggest artists in the world, that
I was. And so that record Fine China changed everything
because I went from that to executive producing this album.
I did not I did. I did ten records on

(01:26:12):
X on that album, and I named the album X
with Diplo, Me, Diplo, Chris. We did the X, but
we actually named the album X off this record that
we did called X and it was life. That was
life changing for me. That record changed my life. And
then I went from that to doing j Lo's album,
Fergie album, Usher, Rihann, everybody you could think of it

(01:26:34):
just domino effect. Once they knew, oh he's him, and
the executives can get around it no more. Once show
artists are requested me, who did that? Well, who's the
nigga that's always with Chris? Who's the nigga that just
did that? Brought him? Because Chris Brown was in a
place where nobody was trying to hear his shit no more. Yeah,
there wasn't fucking with him. And then I said, well,
why don't we do a Jackson record that is going

(01:26:57):
to remind the world, like Michael Jackson was getting in
bullshit every day, dude, whack old jack Oh this is this.
But when he pressed play, oh, that ship went out
the window. And we do a Michael record. And so
when he did that, you know, he took a risk
and he did the Michael record. They was right back
on his dick.

Speaker 2 (01:27:17):
So now that we've gotten your full scope and your
tipping points. Yeah, and I like that. I like that
you got a little black listed in between. That's crazy.

Speaker 3 (01:27:27):
Tried after that it became bad. They couldn't do it on.

Speaker 2 (01:27:31):
Now you've been a successful Now became my best friend. Yeah.
Now they're all your best friends, know.

Speaker 3 (01:27:37):
Yeah, all of those ones. That was all they was
doing this. Who's on the phone, Oh yeah, tell him
email me. They was doing that. Damn same niggas is
hitting my line sixty dollars, my latist saying, is there
can I get? Oh? Oh is this the same nigga
that I didn't believe in me? Oh yeah, yeah, yeah,
I'm a link. Oh yeah, send them through. I'm dumb

(01:27:58):
talking the niggas crazy too, don't get it twisted. I'm
letting them. I'm reminding them that they didn't believe back then.
But because I'm a scorpios, I can't. You can't forget. Yeah,
you can't forget. I'm not gonna let you forget. But
now I'll get over it. But you won't forget.

Speaker 2 (01:28:14):
I believe it. I'm very fair scorpios.

Speaker 3 (01:28:16):
Yeah.

Speaker 1 (01:28:18):
But now now that you're you're you're killing it in
the music game. You're also tapping into the entrepreneur game.

Speaker 2 (01:28:27):
You're doing that. I guess we're not going to talk
about your ar.

Speaker 3 (01:28:30):
About skipping up till now. Yeah. Well yeah, now we
now we thirteen Grammys later, and we just want to build.

Speaker 2 (01:28:37):
No, thirteen thirteen. I thought I was fifteen.

Speaker 3 (01:28:39):
No, I was at eleven, and then we're up for
three right now, Okay, a fourteen. Yeah, that's that's all
what I'm saying. That's a hundred million records.

Speaker 2 (01:28:50):
We're here, We're here, yeah, right, over time. But I
just want to make sure that I cover just kind
of the today's standpoint, like what's going on with you? Now?

Speaker 3 (01:28:58):
We got rock.

Speaker 2 (01:28:59):
Wireless, Yeah, Rockstar Wireless, ros Star Wireless.

Speaker 3 (01:29:02):
Yeah, well yeah, because you got a transition. So making
millions of dollars and becoming a mogul in music gets
you to a place, right, And that made all my
some of my best friends, like flow Rider and different
people that support me. Me and floor Rider used to
sleep on the floor at Davonte's swing studio. Yeah, if
you talked to floor Rider and be like you used

(01:29:23):
to sleep on the floor at Me and flow Rider
used to sleep on the floor at Davonte's swing studio
and we were sharing burgers and Sharon Fries and shit
like that. He got discovered, went to Miami and I
think signed a trick that year, one of them out
the blue. But we was all there, broke, busted in discussion.
This is why floor Rider is one of my best
friends in the world. And it just killed that that

(01:29:45):
ninety million dollar deal with Celsius and all that time heat.
That's one of my best friends. I love floor Rider
to death. But we came from the bottom together. But
a lot of the people that I came up with
and when I became a mogan whatever situate, they support
me on a different scale because they've really seen what
I went through to become something bigger and so tech.

(01:30:09):
I've always been in a tech it was my passion forever.
Like we won the CS Award for Most Innovative Technology
in twenty thirteen for the dual screen cell phone. Me
and my partner Darius Allen, which I partnered in Rockster
Wireless with was creating cell phones, selling cell phones, tablets
with the projectors, doing stuff that people couldn't do early,

(01:30:32):
and so I stick to the same code I start
with you, I'm finished, but still my partner in things
that we do all day. I was doing tech since
I figured that tech was what's next, Crypto was what's next.
I had a million dollars in crypto. I had million
dollars in bitcoin when bitcoin was two thousand dollars. My
boy DA put me up on a play. I made

(01:30:53):
million dollars in bitcoin early. So I was on plays
everything tech early, and I was always in it, and
I was just honing creating. And so that's how I
kind of got into tech. Because music will make you
a certain amount of money, but it's a gateway drug.
And the problem is people stay in music forever. Catalog

(01:31:14):
publishing all that. That's cool, but it's limited. I take that.
I've used that gateway drug to get into a much
bigger atmosphere, and I use the connections and the people
I've built this world with to This is how beats
By Dre becomes a four billion dollar company. You take
Jimmy Iveen starts dabbling in tech, he takes the doctor
dres and now here it's the influence of this. So

(01:31:38):
Chris Brown one hundred and fifty six million followers on
just one platform. If that's your people and he pushes
a button, you now, even if it's just ten percent,
you got fifteen million users on a platform, you could
already sell the platform just off them users at one percent,
one point five million users on a platform. So once

(01:31:59):
I started to understand and extra strategies, how to do
reverse mergers and the shell companies, how to do pink sheets,
how to sit there and run stocks from the top
to the bottom, how to really understand the crypto markets,
the NFT markets, how to mint, how to understand floors,
where Ethereum went, where this is it? Solana all the coins?

(01:32:20):
How to go through different situations. I study things and
once I started understanding where the money was, I started
to create tech companies on a scale that's like okay, music,
tech influence all in one situation. Then that's how I
got Rockstar Wireless. Did it with the head of T Mobile,
Dan Thigerson, Mike Seffert and all of them, and they

(01:32:43):
came in, They're like, yo, we support we don't have
any minority NB and os let's tag team. So we
locked in with them. Did that, did the biggest deal.
We're the only black owned cell phone company and that's worldwide,
and we have better rates than everybody else. Yeah, rasing
everybody now.

Speaker 2 (01:33:01):
And now we know that I'm going to get a
second line. Oh yeah, get you a second oneless.

Speaker 3 (01:33:06):
As you know, Mint Mobile just sold for one point
four billion. That's how Ryan got his one point four billion,
as he would have had to do a lot of
movies to get that. But you know that tech takes
you somewhere else. I also have Trinity Social, which TikTok
is going out of style and they're about to get banned.
So we created a social media platform that encompasses all

(01:33:29):
of the platforms into one platform. That's why it's called Trinity.
It's like the Father, the son Hoole. It's like all
of the things in one is the Trinity. And so
it's called Trinity Social. And we have a version of
Clubhouse in there, a version of OnlyFans in there. We
have everything that Instagram gives you from feeds, you can monetize,
go lot, everything all inside one social media app. And

(01:33:51):
so that's next stuff as well as loaded right now
in your app store, download Trinity Social. You'll love it
if you're tired of paying however much you're paying, and
people paying three four five hundred dollars on cell phone bills.
You can come to Rockstar wireless we given nineteen ninety nine. Like,
I don't know what you want to do. I don't
know if you beat that I pay for it.

Speaker 2 (01:34:12):
Wh at coming to play my phone way too hot,
So we gotta gotta go.

Speaker 3 (01:34:17):
And so I've been building heavy tech companies and running
plays and now I'm kind of the bridge between tech
companies and the music business. It's impossible to get to
a Chris Brown, it's impossible to get to a Jennifer Lopez.
It's and possible to get to a Fergie or a
Prince Royce or even like certain basketball players certain and
they're all my best friend. Like there's people I'm day

(01:34:38):
to day with. So I bridge gaps between even other
companies that I rock with, and we bridge gaps so
that their companies can scale a lot faster than the
traditional marketing of strategies, because that's really the new marketing strategy.
Like influencers and so I have, you know, kind of
ignorant amount of them, and so we go crazy and

(01:34:59):
we're all friends, Like I only mess with people that
I like, And so that's the whole situation, and I've
just been scaling and just building from there. And that's
how I you know, coming from nothing to something I
saw that really happened. And when I tell somebody, I
really was sleeping coming from nothing, that's something I really
built it break by brick by brick by step.

Speaker 2 (01:35:18):
I think we just learned that just now. Hell Broke's
head to lit to to really lit.

Speaker 1 (01:35:26):
So wealthy, I would say more wealthy.

Speaker 3 (01:35:30):
I'm still rich. I feel like I need to get
to I'm getting to wealthy once I exit you know,
two or three of these companies or even one of
even one of them, Uh, you know, it's going to
be a wealthy situation. But until then, I would say
rich because you know, for me, uh, until you're nine
ten figures, until you're in a one hundred million range,

(01:35:51):
like ten figures. Yeah, I touched ten figures in terms
of deals, but that's ten million, nine million. I know
that's a million eleven minute. But you're talking about people
are out here running around with billions and billions and
hundreds of me. So it's like for me, I'm still
I'm gonna get to where I need to get. I'm

(01:36:12):
like I'm pushing buttons. You know what I'm saying on
a different scale, And that's why I've set things up
to make sure that the exit strategies are built. Do
not build anything in your life and without an exit strategy,
and that's how you set yourself up for failure. And
when you learn how to build an exit strategy and
anything it is, you don't want to be tied to
something forever like that, get you know, unless it's now.

(01:36:35):
I'm not talking about people, the girl, you know whatever, family,
love and friends and that's different. But I'm talking about
companies because they're stressful. You build them, do it, and
then you let somebody become the machine and move and
you either sit back and just get residuals forever, or
you put it in a place where it's gone and
you win and you can relax. It's about buying an

(01:36:56):
island and you know, growing your own fruit, stuff like that.
But yeah, you know, nothing is something is a real thing.

Speaker 1 (01:37:03):
For me, it is and well, I just want to
thank you so much for cooking for me. Oh yeah,
and probably hands down one of the best storytellers, most animated.
I loved hearing your story and thank you so much
for taking time out of your day of course to

(01:37:23):
come down here.

Speaker 3 (01:37:23):
Yeah, I appreciate you. I'm sycause oh yeah, I'm the
AI goggles too.

Speaker 2 (01:37:32):
He got the A I got and I'm obsessed with as.
So you know, I'm gonna be.

Speaker 3 (01:37:36):
We got a bunch of different stuff.

Speaker 1 (01:37:39):
Your I could be your test, the person that tests,
because I'll keep it.

Speaker 3 (01:37:43):
But if you pass out, I don't know what to
I'm just.

Speaker 2 (01:37:50):
You know, but I'm saying like I could be like
the critical reviewer. I'll be like, I'll keep it all
the way real, no filter.

Speaker 3 (01:37:57):
I'm gonna see. I just created a pet s D
program through sound therapy through frequent ancient frequencies like war
drums and waterfall and stuff. And I'll give you that
and see how you feel after going through like the
ptsd UH sound frequency. It's to to to calm like
for really for the military, for people that are overseas,

(01:38:18):
to calm their nerves when they're in the middle of Iraq.
You can zone out and jump into you know or
wherever you're at, jumping to a frequency therapy program that
actually is a real therapeutic situation that's happening, and you
can you know, select being wherever you want to be
on a beach or you know, wherever. And it's real time,
it's real, it's heavy, it's.

Speaker 2 (01:38:39):
Crazy to try it. And I'm gonna be a reviewer.

Speaker 3 (01:38:42):
Yeah, please be a hard reviewer.

Speaker 2 (01:38:44):
I'm going to be excited about it too.

Speaker 3 (01:38:45):
Yeah. And then the tech ain't gonna stop, so you
just stay tuned. I got I'm coming up with a
lot of stuff create please do Yeah, rock star follow
me of course, rock star music R O C C
S C A R music on everything.

Speaker 2 (01:38:58):
Then you heard it here first while Broke, peace out guys, Yes,
yes sir.

Speaker 3 (01:39:02):
Please for more

Speaker 2 (01:39:08):
Eating While Broke from iHeartRadio and The Black Effect, visit
the iHeartRadio app, Apple podcast, or wherever you listen to
your favorite shows.
Advertise With Us

Host

Coline Witt

Coline Witt

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The Charlie Kirk Show

The Charlie Kirk Show

Charlie is America's hardest working grassroots activist who has your inside scoop on the biggest news of the day and what's really going on behind the headlines. The founder of Turning Point USA and one of social media's most engaged personalities, Charlie is on the front lines of America’s culture war, mobilizing hundreds of thousands of students on over 3,500 college and high school campuses across the country, bringing you your daily dose of clarity in a sea of chaos all from his signature no-holds-barred, unapologetically conservative, freedom-loving point of view. You can also watch Charlie Kirk on Salem News Channel

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