Good Company with Michael Kassan

Ross Martin has built a career on challenging norms and delivering results—and today, he’s helping the world’s biggest brands do the same. As President and Co-founder of Known, he’s fusing creativity with science to reimagine how marketers connect with culture, cut through noise, and stop wasting money on outdated thinking. This episode unpacks how Ross is reshaping the marketing playbook and proving that br...

Under her decisive leadership, she has transformed Tubi from a once-underdog platform into a record-breaking force, redefining the streaming landscape with its free, ad-supported model. From leveraging cutting-edge data-powered advertising, to launching fan-fueled initiatives like STUBIOS, to pioneering shoppable moments that merge the worlds of entertainment and commerce… she’s transforming the rules of engagement. Th...

Under Tim's leadership, the NFL has entered what many are calling a true renaissance. At a time when other leagues are fighting to retain viewers, the NFL is expanding its reach across the globe, deepening its connections with younger, more diverse fans, and forging powerful partnerships across fashion, music, gaming, and tech. This conversation will dive deep into how he’s humanizing the NFL brand, the bold moves being made ...

Good Company is back! Join host Michael Kassan, Founder & CEO of 3C Ventures, as he sits down with the pioneers and fearless disruptors that are redefining business, media, tech, and culture. In this new season, hear from NFL CMO Tim Ellis on how football goes beyond the game, Tubi CEO Anjali Sud on the power of niche storytelling, and Hollywood legend Jeffrey Katzenberg on AI's creative revolution. New episodes drop starting A...

Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev’s Global Chief Direct to Consumer Officer on how he’s transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging DTC products to disrupt the market...

Finding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and Stephanie Wittels Wachs shared an immediate bond, a sense of hope, and a deep motivation to help “make life suck less” for others. From there, the idea of Lemonada Media was born. We sat down with the podcasting network’s CEO and Chief Creative Officer on their personal journeys and what goes into deve...

According to Suzy Deering, we’re in a transformational leadership crisis. In this episode, we chat with the prolific CMO on what she’s learned about fostering trust at the helm of major brands like Ford, eBay and Verizon and why fear can paralyze change in organizations. We also break down the art and science of building and maintaining customer relationships in a recessionary environment and why marketers need to create a love lan...

Back in the days of Web2’s infancy, budding The Wall Street Journal reporter Jessica Lessin had a hunch about how a few Silicon Valley newcomers could turn the business landscape on its head – when others didn’t want to believe it. That instinct proved to be right and eventually inspired her to build the technology publication The Information, which nine and a half years in boasts a fiercely dedicated subscriber base. We sit down w...

Today in the UK, it’s Red Nose Day – the beloved annual fundraising campaign to end child poverty – and we’re all smiles to be joined by its legendary organizer, Richard Curtis, the co-founder and vice chair of Comic Relief. Many will know him for his screenwriting and directing credits on some of the most memorable comedies of our time, like Four Weddings and a Funeral, Notting Hill, Bridget Jones’ Diary and Love Actually. But Cur...

As the automobile industry increasingly works towards greater adoption of electric vehicles, Steven Majoros has an important piece of advice: consumers don’t want EVs to be science projects. We talk to the CMO of Chevrolet about how the storied brand is getting closer to a zero-emissions future and how it’s building on decades of consumer trust and brand love to offer a broad line-up of vehicles that resonate with Americans’ daily ...

If there’s anyone who deeply understood the power of bringing together brand and performance marketing well before its time, it’s Howard Draft. We talk to the visionary entrepreneur about building DraftFCB (today known as the powerhouse global advertising agency FCB), lessons he’s learned from the highs and lows of running a company, and how he’s betting on democratizing access to experiences using the metaverse through his newest ...