Good Company with Michael Kassan
Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”
Episodes
From music to media to fintech, Frank Cooper has built a career by seeing around corners, and now as CMO of Visa, he’s redefining what it means to build a global brand in a borderless, tech-driven world. In this episode, Frank shares how culture drives commerce, why AI must serve human creativity, and what it takes to lead through complexity with clarity.
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Edgar Hernandez is turning cultural intelligence into business growth and building the infrastructure to scale it. In this episode, he joins Michael to share how he’s redefining growth audience marketing, producing culture-shaping content, and helping brands lead with purpose, empathy, and long-term relevance in an increasingly diverse world.
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James Rooke, President of Comcast Advertising, is leading a bold transformation of the TV ad marketplace, making premium video more accessible, more measurable, and far less complicated. In this episode, he unpacks how he's breaking down industry silos, simplifying access for marketers, and challenging Big Tech’s dominance with a powerful call for transparency, consistency, and next-gen innovation in media.
Laura Correnti isn't waiting for permission; she’s building the new power structure in women’s sports from the ground up. In this episode, she joins Michael to unpack how she's turning under-leveraged markets into power plays, architecting culture-shifting brand deals, and proving that when you own the game, you don’t have to play by the old rules.
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Alicia Tillman, the force redefining modern travel, unpacks how she’s turning Delta into a global brand powerhouse, where heritage meets innovation and every moment is engineered for impact. From shaping culture at 30,000 feet to building a marketing engine that inspires loyalty and leads with purpose, this is a high-altitude blueprint for transformational leadership.
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Philip Thomas has redefined what it means to bring an industry together, turning Cannes Lions, Money20/20, and more into global stages where bold ideas drive transformation and shape culture. In this episode, he joins Michael to unpack the power of live experiences, the art of reinvention, and why the future belongs to those who build platforms with purpose, not just presence.
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Forget vanity metrics, David Croyé is rewriting the rules of entertainment marketing with a data-powered model built for results. From bootstrapping his business to outpacing agency giants, he unpacks how JustWatch is helping Hollywood get smarter, faster, and more accountable.
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Ross Martin has built a career on challenging norms and delivering results—and today, he’s helping the world’s biggest brands do the same. As President and Co-founder of Known, he’s fusing creativity with science to reimagine how marketers connect with culture, cut through noise, and stop wasting money on outdated thinking. This episode unpacks how Ross is reshaping the marketing playbook and proving that br...
Under her decisive leadership, she has transformed Tubi from a once-underdog platform into a record-breaking force, redefining the streaming landscape with its free, ad-supported model. From leveraging cutting-edge data-powered advertising, to launching fan-fueled initiatives like STUBIOS, to pioneering shoppable moments that merge the worlds of entertainment and commerce… she’s transforming the rules of engagement. Th...
At a time when AI is redefining how we create and measure content, these two are at the forefront, turning what many see as a disruptive threat into a powerful tool that amplifies human creativity. As trusted partners for marketers, they are now setting their sights on helping them prove the real-time value of brand storytelling and bridging the gap between art and analytics.
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Under Tim's leadership, the NFL has entered what many are calling a true renaissance. At a time when other leagues are fighting to retain viewers, the NFL is expanding its reach across the globe, deepening its connections with younger, more diverse fans, and forging powerful partnerships across fashion, music, gaming, and tech. This conversation will dive deep into how he’s humanizing the NFL brand, the bold moves being made ...
Good Company is back! Join host Michael Kassan, Founder & CEO of 3C Ventures, as he sits down with the pioneers and fearless disruptors that are redefining business, media, tech, and culture. In this new season, hear from NFL CMO Tim Ellis on how football goes beyond the game, Tubi CEO Anjali Sud on the power of niche storytelling, and Hollywood legend Jeffrey Katzenberg on AI's creative revolution. New episodes drop starting A...
There isn’t anyone who knows the benefits of marketer-creator collaborations quite like Patrick Harris. In this episode, we talk with Snap’s President of Americas and Partnerships about bridging the gap between brands and creators. Plus, Patrick takes us through Snap’s most recent AI integration with more than 200 million users and 20 billion messages – the chatbot named My AI.
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Getting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company’s recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns.
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K-content has taken the world by storm and continues to resonate with audiences worldwide. In this episode, we sit down with CJ ENM’s Chief Global Officer & CEO of America, Steve Chung, discussing the globalization of content and the impact of Netflix’s $2.5 billion investment into South Korean movies and television shows.
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Starting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs’ founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture.
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Instant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev’s Global Chief Direct to Consumer Officer on how he’s transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging DTC products to disrupt the market...
Revitalizing iconic legacy brands for the modern era isn’t a simple feat, but Eden Bridgeman Sklenar is up for the task. In this episode, we talk to the owner, chairwoman, and CEO of EBONY and JET to hear how she came to helm the storied publications and her plans for exploring media reinvention and inclusive marketing.
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Finding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and Stephanie Wittels Wachs shared an immediate bond, a sense of hope, and a deep motivation to help “make life suck less” for others. From there, the idea of Lemonada Media was born. We sat down with the podcasting network’s CEO and Chief Creative Officer on their personal journeys and what goes into deve...
According to Suzy Deering, we’re in a transformational leadership crisis. In this episode, we chat with the prolific CMO on what she’s learned about fostering trust at the helm of major brands like Ford, eBay and Verizon and why fear can paralyze change in organizations. We also break down the art and science of building and maintaining customer relationships in a recessionary environment and why marketers need to create a love lan...
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