Good Company is back! Join host Michael Kassan, Founder & CEO of 3C Ventures, as he sits down with the pioneers and fearless disruptors that are redefining business, media, tech, and culture. In this new season, hear from NFL CMO Tim Ellis on how football goes beyond the game, Tubi CEO Anjali Sud on the power of niche storytelling, and Hollywood legend Jeffrey Katzenberg on AI's creative revolution. New episodes drop starting April 23 — Tune in for candid insights in leadership and ingenuity only on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
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Episode Transcript
I'm Michael Casson, CEO of Precia Ventures and host of
Good Company, the podcast where I sit down with the
trailblazers rewriting the rules of business, media, technology, and culture.
This season, we're diving deep into the moments that matter
with the innovators who are shaping what's next. Ever wonder
how the NFL markets more than just football. Tim Ellis,
the CMO of the NFL, breaks it down.
Speaker 2 (00:22):
And I have a dual prong strategy. One side of
it is to focus on the enjoyment of the game,
and on the other side of it, it's how do
we transcend the game? How do we use our leverage,
in our power and our influence to actually work as
a uniter and bring people together.
Speaker 1 (00:36):
Streaming's greatest edge. It's all about niche and making people
feel seen. Two v CEO Angels Sued explains.
Speaker 3 (00:44):
Would others dismiss as niche, we embrace as core. There's
so many stories out there, and if you can find
a way to curate and help the right person discover
the right content. The term that we always hear from
our audience is that they feel seen.
Speaker 1 (01:00):
How will I change? Hollywood legendary executive Jeffrey Katzenberg has
a few thoughts, and.
Speaker 4 (01:05):
You can actually look at that through the evolution of
media in general, which is whether it's radio, television, movies.
Speaker 5 (01:13):
These things didn't displace the other actually for sort of
expansions of that, and so I'm really excited about the
new tools for filmmakers. I think that they are going
to continue to democratize great storytelling.
Speaker 1 (01:31):
From unpacking how industries are transforming the way we connect
to the surprising strategies driving business forward, you'll walk away
with a fresh perspective and probably a few aha moments.
Listen to the new season of Good Companies starting on
April twenty third, on the iHeartRadio app, Apple Podcasts, or
wherever you get your podcasts.
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