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December 1, 2021 34 mins

Small town bureaucracy slows Willis’ ambitions, the police go after his inner circle and some Hailey residents are just saying no to Bruce. When lawsuits start popping up, Willis steps out of the shadows and flexes his political muscle. It turns into a statewide battle when the federal government proposes dumping nuclear waste 60 miles away from Hailey.

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Episode Transcript

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Speaker 1 (00:02):
Originals. This is an I Heart original. It's one fine
winter's day in the late ninety nineties and prominent Hailey lawyer,

(00:23):
Lee Slender, is busy working from home, like a lot
of his out there in heavy snow country. I had
my house upstairs, in my office is downstairs. You build
on two layers because our our winners are so long
and so much as snow and cold, that it made sense.

(00:44):
That's Lee. Lee is deposing a client of his, Jim Lovey,
whose heating and ventilation firm is alleging their owed fifty
four thousand dollars over an unpaid invoice. Lovey says that
their client, Valley Entertainment, has refused to settle the bill.
We were downstairs taking the deposition and Bruce came charging

(01:07):
in and like, you know, boy, the lone rangers here.
And he sat down and listen for a bit and was,
you know, just kind of I don't know, what would
you say, puffing and puffing and being a little ledger.
According to Lee, Bruce Willis starts making faces and emitting

(01:30):
strange noises. He's like a student acting out in class,
like he can't believe Jim Lovey has the audacity to
tell his side of the story. Now, to be clear,
Lovey is not alleging Bruce Willis owes him money. He's
alleging Valley Entertainment owes him money. And Bruce Willis is
never a named party in the suit. But Willis does

(01:53):
own Valley Entertainment. Who does allegedly, Oh, Lovey the money?
And clearly he's taking this a little personally. And he
jumped up out of his chair and ran up the
stair He didn't know where it was. I don't think
he didn't know the building again, this is a home office. Well,

(02:16):
my wife was upstairs in the kitchen cooking, and he
ran right into her. She said something like, well, hi,
Mr Willis, how are you. He didn't realize it was
all I don't know where he thought that stairway went.

(02:39):
But boy, if you could hear everything crashing bang as
you tried to find the door out and he finally did,
it was clear Willis didn't think much of the allegations,
or of any kind of descent in Haley. The fuss
over an unpaid bill was a kind of objection. Willis had,

(03:02):
after all, employed countless skilled tradespeople for his projects. He
had injected millions into Haley's economy, and in doing so,
he had become possibly the strongest force in the community.
He had what he had long enjoyed in Hollywood, power influence.
The days of being a quiet resident were over. There

(03:25):
were battles to fight now, legal ones, political ones. Because
Bruce Willis had a platform. Sometimes he'd use it to
interrupt a deposition, other times he'd use it on bigger issues.
But even movie stars have limits, and while Bruce Willis
might have been able to rattle the people of Haley,
influencing the entire state of Idaho would be a different story,

(03:49):
and quite possibly a disaster of nuclear proportions. For I
Heart Radio, This is Hayleywood, an I Heart original podcast.

(04:10):
I'm your host Danis Schwartz, and this is episode five.
Citizen Willis. In spending years and millions of dollars in
constructing the Mint bar renovating the Liberty, erecting the E. G.
Willis Building, and more. Willis had employed dozens, perhaps hundreds

(04:35):
of skilled laborers, and the vast majority didn't seem to
have any issue. When someone did well. They took his
Valley Entertainment to court. While Bruce Willis's deposition interruption may
not have been his finest moment. It may have been
born out of real frustration. The lawsuit brought by Jim

(04:57):
loves Eagle Company was a result of heating and ventilation
work done on the E. G. Willis Building. Jim Lovey
and his brother Jack sued for fifty four thousand dollars,
then raised that number to one hundred and twenty thousand dollars,
But the case had problems. A computer failure had wiped

(05:21):
out the company's detailed financial records. The judge ruled that
mistakes had been made by Eagle Company during installation. Ultimately,
the court ruled in Willis's favor. By the time everything
was accounted for, Eagle Company was ordered to pay a
total of fifty nine dollars and seventy four cents. The

(05:47):
two story E. G. Willis Building was the source of
other issues. It was a symbol of Haley's evolution. Willis
had torn down one of the oldest buildings in Haley
to build it. Here's former Blaine County Commissioner and Idaho
historian Tom Blanchard. When they tore that building down, it

(06:09):
turns out the building next door to it had an
incredible mural on it. It was just beautiful. It was
an old Henry George cigar advertisement. The cigar was just
five cents and according to the ad, just for men.
When he tore that down and exposed that mural, he
left it up for a couple of weeks just so
people could enjoy it. And then eventually that building had

(06:31):
to go and he got torn down. Also, Old Haley
was slowly disappearing. When Willis put up his new building,
he pictured a retail complex, a Haley sized shopping center
with his fifty Styles diner. Shorty is one of the
flagship attractions. It was going to be retail. Let's see,

(06:53):
you're a jewelist or a flower store owner or a
coffee shop guy, and it's like, oh my god, I
can get in and be in. You know, Willis's this
building and it's like the only building that's going to
be like that in town. That's Nancy Romelman. Nancy was
a writer for l a weekly who was dispatched to
Haley to see about Bruce Willis's investments. And you know,

(07:15):
that's kind of a big deal, and you're gonna get
tourists that are gonna want to come in and you know,
you're you're writing on the fact that this is a
building that Bruce Willis built and built as Fair's grandfather.
But Romelman says Willis's plans looked more like an office park.
So you sink your money and it's you know, thirty
sixty whatever it is. You build your floors and lighting

(07:36):
and you know, plans and insurance, and you do all
this stuff and then oh, oh, actually it's not going
to be retail. We're just gonna for whatever reason, maybe
they couldn't find tenants or they just changed their minds,
who knows. But now it's going to be offices. So
now you're this lonely dude on the second floor with
let's say a jewelry store. You're screwed. You're absolutely screwed.

(07:58):
You are definitely not going to get you know, the
tens of thousands of tourists coming in to walk into
an office building and maybe go to your jewelry store.
It's it's never going to happen. Romeolman spoke to Francois Parrie,
the owner of a furniture store in the building. He
insisted on meeting her in front of a hardware store
on the outskirts of town as though he were being

(08:19):
watched in a car. We sat in the car and yeah,
that was a little strange. But obviously some people in
Haley felt like Willis was too powerful to go up against.
It made them a little paranoid. I recall him as
being definitely still pretty head up about the whole thing.
Francois told Rommelman he had moved into the E. G.

(08:42):
Willis Building in his business was called primitive design, and
he was eager to bask in the sunshine supplied by
a Willis funded enterprise. And it was built as a
retail mall, but instead of clothing stores or ice cream parlors,
for SUA's neighbors were suits and business casual. The E. G.

(09:04):
Willis Building wasn't he felt as advertised? Who wants to
go furniture shopping in an office building? Francois suit Willis
and Valley Entertainment to get back the thirty thousand dollars
he had invested. Willis was off shooting another movie at
the time Francois filed his claim, Willis couldn't possibly fail

(09:28):
to show up on set. In order to appear in court.
They said it would cost over one hundred and twenty
eight thousand dollars in misproduction per day. Willis's attorney then
filed a counterclaim. Francois was also told that if he
lost the lawsuit, he would be responsible for Willis's travel costs.

(09:49):
For Bruce Willis that meant paying the fuel charges for
his private airplane. In the end, a jury rejected both claims.
Each party would be responsible for their own legal expenses.
So that was one of the guys that tried to
get his money back. He didn't want anything else. He

(10:09):
just wanted to get what he'd invested in. And Willis's
crew fought him to the nail did and win it.
And I gotta tell you, you you gotta feel for these people. Now,
were they, you know, counting their chickens before they hatched
well shore? But that's what you know, hopeful business people do.
And they, you know, they didn't count on the fact
that Willis could get out of whatever he wanted to

(10:30):
do a lot more easily than they could. He had
a lot of options, they had. One Francois declared a
personal bankruptcy. Another small business owner, Tony Lanning, told Rammelman
that Willis had made her an offer to buy her

(10:50):
antique store. Willis wasn't interested in selling antiques. He wanted
the land for a planned entertainment complex. A set of
blueprints had been going around town detailing the plans, and
Landing was surprised to find they showed Willis as the
owner of her store. At the time the plans were made.

(11:11):
It was just assumed she would sell. Anything else was unthinkable,
but Landing wasn't interested in selling. It was another hiccup
in Haley, a sign that not everyone was over the
moon about Willis being there, especially if you like to
get a good night's sleep. The biggest issue that I

(11:35):
had with Willis um was associated with the airport, and
the airport was a problem. The major part of the
population is centered around that airport, within three miles of
it in the direct flight line. Tom Blanchard again, he
was flying a G two and he was m arm

(11:59):
and arm with Arnold Fortunegger who was also flying a
G two, and the G twos were the noisiest aircraft, large,
you know, large private aircraft that you did get other
than a layer jet. And he would fly on at
two o'clock in the morning with this G two or
Jake off that woke you up in Bellevue. Sometimes it

(12:19):
seemed as though Willis didn't know his own strength, what
his buying sprey was doing to disrupt the economic ecosystem
of Haley, to say nothing of the noise pollution. If
Bruce Willis wanted something, no one was going to outbid
him for it. If you wanted to develop the town,
he expected people would follow along. If you wanted to

(12:40):
land a plane in the middle of the night, he
was going to land that plane, So what if there
was a little collateral damage. Besides, Willis didn't often have
to deal with the consequences of his decisions personally. That
job was left up to his Valley Entertainment. The head
of Valley was Joe McAllister, a childhood friend from New

(13:03):
Jersey who Willis had imported to be his right hand man.
McAllister was a big guy, brash, not a bad guy,
just assured. Here's Nancy Ramelman, the guy who had been
sort of boost his money. Guy was someone that people

(13:24):
were intimidated by. He was apparently like a big dude,
and he was still around on the streets of Haley
sometimes and people were, I don't think, like physically afraid
of the guy, but they were intimidated by him. McAllister
had a lot of crap to deal with. Literally. One

(13:45):
of the problems facing the E. G. Willis Building was
the town's iron grip on sewer permits. There weren't any
to go around with the city's engineers, fearful of the
town had reached its capacity city the sewell was discharging
too much waste into Bigwood River, and the Environmental Protection

(14:06):
Agency was on their back. The following year, the town
finally relented, releasing one hundred and ten permits for sewer hookups,
but that was for everyone homeowners, business owners, anyone who
needed to use a bathroom in a town that was growing.
The E. G. Willis Building wanted ten permits to add

(14:28):
a salon, bakery, and other businesses, but the permits were
too hard to come by. When the city released them,
people grabbed lawn chairs and camped outside of Haley's city hall.
McAllister criticized the limits in the local press. He even
tried to shame Haley's decision makers by saying that Willis

(14:51):
planned to build a six hundred thousand dollar industrial light
manufacturing building in nearby Bellevue. Willis would have built it
in Haley. McAllister said if only the business climate had
been friendlier. He said Bellevue had a quote cooperative spirit,

(15:11):
and he added Bellevue also had a sewer. Haley was
being potty shamed. The sewer capacity issue also stopped Demi
Moore's plans to turn an old drug store into a
fitness center. She also wanted to build a doll museum,
relying on her extensive two thousand dollar collection housed at

(15:32):
Freedman Mansion. Haley's gatekeepers wouldn't allow that either. Time and
time again, Willis wanted to grow Haley, and he kept
running into red tape and lawsuits. It was enough to
make some in Bruce's orbit want to get out of Idaho.
In McAllister announced he was resigning as president of Valley Entertainment.

(15:58):
He was going back to nutr Z. One of Willis's
top employees at Valley Entertainment took over, but the regime
change didn't get off to a good start. Just a
few months into the new president's tenure, Haley police and
state officials executed a search warrant and found fifteen marijuana
plants on her private property. According to Idaho law, that

(16:22):
was considered manufacturing. She was taken into custody and faced
five years in prison or fine a fifteen thousand dollars
if convicted. She argued the weed was for her personal use.
The charges were eventually dropped, but the feeling that Willis
and his crew were beyond reproach was wearing off. For Willis.

(16:47):
It had been a frustrating eighteen months. His main operator,
Joe McAllister, had left, only to be replaced with someone
upon felony charges. Haley was getting stingy with were hookups
cramping his business expansion. His plan to improve the sidewalks
outside of the E. G. Willis Building was getting the

(17:08):
run around too, As he had with the mint Willis
wanted them. Heated to battle the snow of Haley's harsh
winters and keep his patrons from sliding, but first through
his front door justice. Haley had counted on him to
give their economy a boost and raise their profile. Willis
was becoming more and more ensnared in local politics. A

(17:32):
man who could command ten to twenty million to do
a movie was arguing with a town over where people
could go to take a dome. His political involvement would
soon grow into something that concerned the entire state of Idaho, and,
unlike Francois Parrie the sewer and the heated sidewalks, if
this one didn't go his way, Willis issued a stunning ultimatum.

(17:56):
He said he'd leave for good. Bruce Willis became an astronaut. Well,
his character became an astronaut. In Armageddon, Willis plays Harry Stamper,

(18:16):
a deep sea oil driller. Stamper gets recruited by NASA
to help stop a humanity ending asteroid hurtling toward Earth.
The plan is Willis's character lands on the asteroid, drills
to its center, and plants a nuclear bomb inside, and
then he high tails it off the asteroid and blows
it up before it strikes her. Of course, things don't

(18:38):
go exactly as planned. The silliness of the plot wasn't
lost on Willis's co stars. Ben Affleck once asked director
Michael Bay why NASA couldn't simply train astronauts to become
oil drillers, which would probably be easier than doing it
the other way around. Michael Bay told Affleck to shut

(18:59):
the up. The movie would make half a billion dollars
at almost the exact same time Bruce Willis was dealing
with a real life nuclear catastrophe. This one was at home.

(19:20):
Idaho's Nuclear Engineering and Environmental Laboratory, now known as the
Idaho National Laboratory, opened during World War Two. It generated
nuclear power and researched ways to deal with the waste
it created, so there was a lot of depleted uranium
just sitting around, among other things. It was near the

(19:40):
state's largest freshwater aquifer, sure, but at least it was
in the middle of nowhere, well sixty miles east of
Haley to be exact. In the mid nineties, the state
of Idaho made a deal with the Department of Energy.
They'd allow the federal government to dump more than a
thousand shipments of new clear waste from out of state.

(20:01):
In return, the federal government promised to remove existing nuclear
waste from the state over a forty year period. Basically,
Idaho would get a lot of dump trucks full of
nuclear waste in the short term in exchange for having
a lot of it removed in the long term. It
wasn't a great deal, but the alternative was bleak. The

(20:23):
government could just dump nuclear waste there anyway, and Idaho
could get nothing at all in return. But not all
of Idaho's residents trusted the government word. If you had
lived in Idaho long enough, you knew the government had
first promised to remove the existing waste back in. Some
compared the whole situation to Chernobyl. Here's Wendy Jake what,

(20:48):
former executive director of the Catchum Sun Valley Chamber of Commerce.
There was a situation with regard to nuclear waste coming
into our state, and there was a campaign, a lot
of it was from here against that. The campaign was
called Stopped the Shipments, and he was a fender for

(21:10):
that group. He saw himself as a Republican, but he
was angry at the Republican governor because he felt the
governor that was violating the agreement the prior governor had made.
He donated ten grand to raise awareness for the cause,
a number that eventually grew to over one hundred and
twenty thousand dollars. Even though he hated talking to the press,

(21:35):
Willis gritted his teeth and made his way through the
interviews to get the message across. And he framed it
as a kind of ultimatum. If I know didn't pass
the referendum, Willis said he would leave Haley and the
state altogether. If everyone votes yeah, we want it, I'll stop,
I'll shut up, and I'll start looking for another place

(21:55):
to live. He said. To some it was like a
Titian was being circulated to run Willis out of town.
After all, if you signed it was a vote for
him to stay. If you didn't, it was a vote
for him to leave. One newspaper editorial said some residents
might just take that deal. Maybe Francois Parrie would have

(22:16):
signed it. There was something about the threat that Willis
leaving was supposed to rattle the population that came off
as self aggrandizing, as if his absence would be a
massive blow to the state. Some even seemed to resent
Willis for having an opinion at all. To them, he
was an outsider who was positioning himself as an expert

(22:39):
on nuclear waste, not normally the purview of actors. Bruce
Willis wasn't just deciding what was best for Haley. He
was deciding what was best for Idaho. Calls to the
governor's office came in, telling him to quote, go back
to California, but Willis didn't back down. He doubled own,

(23:00):
holding a press conference on the steps of the state
capitol to criticize the state for allowing the deal to
go through. We want zero nuclear waste in the state
of Idaho, he said, and if Idaho couldn't provide that,
then Willis said they needed a new governor. He predicted
politicians backing the deal would be working at a seven

(23:22):
eleven in the next four years. Still, a lot of
people appreciated Willis's activism. It was a demonstration of his
commitment to Haley. Someone even came up with a slogan

(23:43):
stick with Bruce Willis for a better Idaho. He cared
about the well being of where he lived, and he
had the celebrity and money to support a just cause
when he saw one. But in the course of the drama,
a newspaper columnist named Dan Popkey discovered that Willis, who
had rarely been outspoken about local politics in the past,

(24:05):
was not registered to vote. He published that fact, much
to Bruce's chagrin. It reinforced the idea of the classic
Hollywood stereotype, a strongly opinionated actor who didn't even bother
to vote in the nine years he'd been living in Idaho,
and because Willis wasn't registered to vote, he wasn't legally

(24:28):
able to sign the petition he had been promoting. Willis
quickly ran to register. Fifty two thousand people signed the petition.
The people Willis, being the most vocal, had spoken and
it seemed like victory was in sight, that no mutant
offspring would be arriving in Haley decades from now. But

(24:49):
the referendum was defeated by voters. The nuclear waste was
allowed in. Willis had failed to stop the asteroid, and
unlike the ending of Armageddon, where spoiler alert Willis sacrifices
his own life to save the planet, Willis remained in Haley.

(25:11):
Maybe the threat to leave was insincere, a bit of showmanship,
or maybe Willis was too financially entrenched in Haley to
pull out, but either way, his bluff had been called.
At first, Willis was unavailable for comment, with his publicist
saying he was busy shooting a movie. Later, Willis insisted
he had been misquoted about leaving Idaho, that it was

(25:33):
a misunderstanding, that both the question and answer were all
tongue in cheek. He also called Dan Popkey an Popkey
said the quote was accurate. Bruce Willis reminded himself why
he hated talking to journalists. Even though Willis couldn't influence

(25:59):
state policy, he still had a territory of his own
to survey Haley, where things could be shaped to his liking.
And while some in town thought Willis had too much power,
some felt like he was doing the right things with it.
The E. G. Willis Building, Francois Parie wasn't happy, but
others were. Well. I started my business in June of

(26:22):
and I actually rented a space a retail's face about
square feet from the B. G. Willis Building, right next
to short E's, a little diner that they started. That's
Christopher Roebuck, a jeweler and owner of Christopher and Company,
a jewelry store that's still in Haley today. So we
had customers like Arnald and Maria and imperson to me,

(26:46):
it was a great venue to be in for him.
The E. G. Willis Building represented Willis's commitment to Haley,
its ability to piggyback on his fame to raise the
profile of Willis's related businesses and the entire town of Hailey.
So what if Christopher's retail business was in an office building.

(27:07):
Downtown Haley was still the place to be. Definitely, there
was a business they were They were investing in the
community by rebuilding old buildings and refurbishing the Liberty Theater
and the Ment Building and the Willis Building, the E.
Willis Building. It brought people to town and got people
excited about going out, even people that were local here.

(27:29):
You know, they want to go out and be a
part of the community and part of the changes and
exciting new things that were happening. That also meant Christopher
and other tenants of the E. G. Willis Building could
become inadvertent tour guides. There's people that are star struck,
really want to see him, get his autograph, and people
would come into my business and and say, have you

(27:51):
seen him today? Or is have you seen any of
the family, And you know, we we do. But we
didn't want to exploit their experience here because they were
they wanted to raise a family in a small town.
We didn't want to push people toward them that we're
gonna pest around like paparazzi. And we had plenty of
people that were coming in town with microphones and cameras

(28:13):
that wanted to take a picture of their life here,
which is invasive for anyone that has any variety in
the world. Haley was still in a Willis boom. The E. G.
Willis Building and his other projects were having a domino effect.

(28:36):
Even things Willis didn't directly finance were improving. At least
sidewalks were widened to accommodate more foot traffic. New street
lamps and trees went up. Around the same time as
the nuclear disaster, Willis made another major purchase, a ski mountain.
It was Soldier Mountain near Fairfield, not far from Hailey.

(29:01):
Here's Tom Blanchard, Okay Mountain. Yeah. And then I don't
know what um attracted him to buy that, but he
did buy it, and he put some improvements in. And
I think that the difficulty was that if you come
to Sun Valley, why would you go to Fairfield? Because
Fairfield was more rural, more isolated, more provincial. I guess

(29:29):
I might be a term more you know, Idaho rural um.
Then certainly Haley and there wasn't any attraction that would,
you know, in the sense developed that mountain. When Willis
bought the mountain, people in Chamas County, where Fairfield is located,
were ambivalent. Would it mean another deluge of Willis owned properties,

(29:53):
Would Soldier Mountain become the Haileywood Hills. They didn't need
to worry. Willis liked the mountains modesty. It was worlds
away from the ritzy Sun Valley ski area. Tickets were
cheap eighteen dollars. Unlike politics, it was just fun and

(30:14):
no one was going to dump any nuclear waste there.
See what you will about Bruce Willis opining on public policy,
but at least he cared about the state and about
the people in it. And Christmas, my first Christmas and
maybe my second in the building and opening my store.

(30:34):
I got to work one morning I found a little
note under the door. It was just a little Christmas
card like that, just a little note from to me
that said Merry Christmas and dust wishes to you and
your family. And and that meant a lot to me
because here I've borrowed money from my relatives to start

(30:55):
my business and I'm doing it in their building, and
here I get a Christmas from to me, personal handwritten
note that was heartfelt. So that really meant a lot
to me as far as my connection with the family.
France Swap Perrie had one experience, Christopher Roebuck had another.

(31:15):
Which side of the Bruce Willis coin you landed on
in Haley was hard to predict. The following year, Willis
announced plans to join the Twin Falls Area Chamber of Commerce.
It was ceremonial in nature. Willis didn't attend any meetings,
but it was his way of showing support for the

(31:35):
region's business community. He believed business owners should set examples.
They should be citizens as well as businessmen, and businessmen
have a certain kind of power right. Trying to branch
out and get involved on the state level hadn't worked
out for Willis, but that didn't mean he couldn't affect

(31:57):
change in other ways. Willis still the de facto ahead
of the gazillion dollar movie industry. After all, Willis had
been careful to keep his two worlds, Hollywood and Haley separated.
One was work and one was home. Then something came
along that would convince him to let those worlds collide.

(32:21):
Bruce Willis would make a movie just a few miles
from Haley, not a Diehard sequel, not another Army Get In,
but in many ways it would be the riskiest movie
of his career. Next time, on Haleywood. I got a
call from the casting director and I said, well, why

(32:42):
are you calling me? She said, well, Bruce wanted to
have all of his friends audition. But then you come
upon a huge problem, and that is you have to
just about flying everybody. Right. Any big movie is going
to bring all their principles. Extras is different X as
you get anywhere, extras might as well be a lamp post.

(33:03):
They're just moving lamp posts, right, hey, walk here, walk there.
I think that was a mistake because the kind of satirical,
farcical nature of the piece. I don't know. I don't
think it worked. It seems like it took a long
time to edit, and then it was screened one or
two places, and maybe that didn't go well. Haleywood is

(33:29):
hosted by Danis Schwartz. This show is written by Jake Rawson,
editing by Derrick Clements, Mary Do and me Josh Fisher.
Sound design and mixing by Jeremy Thal, Derrek Clemens, and
me Josh Fisher. Original music by Natasha Jacobs. Research and
fact checking by Jake Rawson, Austin Thompson, and Marissa Brown.

(33:52):
Show logo by Lucy quentinia Our senior producer is Ryan
Murdoch and our executive producer is Jason English. Special thanks
to the people of Hailey, Idaho and all those who've
shared their stories. Haileywood is a production of I Heart Radio.
Until next Time, h
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