Adam22 Pressed on FEARING Akademiks, Clout Chasing Criminals, No Jumper's Building & Losing Staff

Episode Transcript
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Speaker 1 (00:00):
Oh it ain't stress, Red Rock, rede Anty Black one
twelve come down.

Speaker 2 (00:07):
You know, I'm thinking to the bullets as before a
bullet because you know what felt want.

Speaker 3 (00:10):
To sticking to the wilds and nail gun ride with
my dogs on a nail. So you got your punns.

Speaker 2 (00:16):
Yo yo, yo yo.

Speaker 4 (00:17):
Welcome to What's Up Their Podcast.

Speaker 1 (00:19):
I am your active and attractive hosts for another episode
of the fastest growing podcast on the market. Right now,
you know, the vibration is howh on this side. I
talked to everybody in the culture that has a voice.
I'm instrumental in understanding the ingredients. Right So what I'm
doing right now today is I pulled up on somebody

(00:40):
that has built theirselves a wild old machine. Adam twenty two.
What's going on with my brother?

Speaker 2 (00:46):
Hey living my guy chilling man, just chilling brother.

Speaker 1 (00:49):
I appreciate you having me in the compound. It's a
beautiful spot.

Speaker 3 (00:53):
Yeah, I appreciate it. We've only been in here maybe
like two three months at this point. Uh, we were
in like a much much smalls and just kind of
had to make the decision to go all in and
buy this shit. So that was probably the biggest purchase
I ever made in my life, and it seems like
it's paying off. You know, we're like a lot more
productive in here, a lot more room for all the
employees to be able to work, be able to record

(01:13):
you know, three four pieces of content at the same time.
So it's definitely helping us get going to the next level.

Speaker 4 (01:18):
Right, How small it was the spot before here?

Speaker 3 (01:21):
In comparison spot before it was probably about like this
wall to that wall. Seriously, I mean maybe a little bigger,
but it wasn't like it was much small as like
two smallst runs. But we've had five spots over the here,
starting the back of a bike shop, then we moved
to the back of a slightly bigger bike shop. Then
we got a separate splate a space on Santa Monica Boulevard,
and then we got like another spot in the valley,

(01:43):
and then this is our new one that.

Speaker 2 (01:44):
We realistically probably would be at for like at least.

Speaker 3 (01:47):
You know, four or five years or something like that, Right,
I mean it's a large investment.

Speaker 2 (01:52):
Is it hard running this around here? Uh? Hard? I
mean kind of.

Speaker 3 (01:58):
I have a lot of people on the team at
this point, you know, which I really think is like
pretty much. The most important thing if you're going to
try to build something that's bigger than just a that's
bigger than just you making content, is that you got
to start building your team. Like literally, the first thousand
dollars you start making a month from your content, you
should be thinking, how can I how can I spend

(02:18):
that thousand dollars to make my job easier and make
my time better spent?

Speaker 2 (02:23):
Right?

Speaker 1 (02:23):
You know what I'm saying, right, because time is so important,
especially dealing with this. You need time to research, you
need time to develop skill and style, right because interview
and just saying and that's one thing about you, right,
And of course I know the coaches here, they said, Loom,
I want you to talk to them about a number
of things that we're gonna talk about all of those things.

(02:43):
But you're a guy who when I see you interview,
I can appreciate the style.

Speaker 2 (02:50):
Right, It's not some people don't understand it. Right.

Speaker 1 (02:53):
We'll get to the drill shit later. But I'm saying,
just far as pure de interview style, I say, this
dude knows what he's doing, right, you polls you just
your style?

Speaker 4 (03:03):
How did you develop that?

Speaker 3 (03:06):
I honestly think that it's just from experience of watching
shitloads of other podcasts and also just being like a
really relentless critic in the sense that, you know, that's
pretty much how I've been my whole life. I'll be
listening to a rapper and they could be one of
the greatest rappers of all time, and I'll still be thinking
this song sucks. You know, I don't like how they
said this bar right here. I don't like you know,
I hate this introt. I hate the fact that this

(03:28):
album's too long, you know. Like I've always been that
person where I just like have always just been like
a relentless critic of myself and others, And still to
this day, I'll be listening to a Joe Rogan podcast
and I'll find myself thinking this sucks, you know, like
like a random part of it, and i might think
the whole thing is dope, but I'll be like this

(03:49):
ten fifteen minutes right here, I don't like this. He
should have done this, he should have done that. Now
do I have any business telling one of the most
successful podcasts of all time how to do their job? No,
not really, But I do that same shit to myself,
where before I sit down with somebody, the question is
not like what can we talk about? Because realistically, me
and you could have a good conversation about all our
favorite fast foots bots exactly, But who the are we

(04:11):
specialized in talking about that?

Speaker 2 (04:12):
No, we're not.

Speaker 3 (04:13):
It's just like it would be okay, but and somebody
who's a diehard fan of you or a diehard fan
of me might with it. But realistically, it's like the
most I try to get to the root of what
is the most important thing, what's the most interesting thing?
And sometimes people would be shocked because I'll leave out
something that's like kind of a big deal about an artist.
But it's like, bro, if I don't think it's interesting,

(04:34):
or if I think that the video that Vlad already
did talking about it is already like I'm not going
to do a better job talking about it or whatever.
You know, it's like to me, it's like, let's keep
it interesting. And that's like that oj one that we
were just talking about the Juice Man. It's like I
felt like I really I've seen him do a bunch
of interviews, but I felt like I hit on a
bunch of different things that he got very passionate about

(04:56):
that really kind of gave that interview like a different feel.
I see it in the comments, and I see the
comments being like, ah, man, like I ain't watched a
good not Jumper interview in a month two months, but
this is the one. This is one of the best,
you know, Like, I'm so addicted to that feeling too,
of just wanting people to have a great experience watching
my that I want to live up to that. So

(05:18):
that's why I can't help but read the comments and
read the chat and just take it in.

Speaker 4 (05:22):
Me too, man, And I think it's so important.

Speaker 1 (05:24):
You know, we may be unique in that, you know,
a lot of people shy away from the comments, shy
away from the critique. For me, I understand that that's
the only way we get to the next level, especially
for me on myself. Right, And with that old Jada
Juice Man interview, it was interesting because what I also
think lends itself to great content is people wanting to
come to the platform. And it was clear that he

(05:47):
had a certain level of respect for what it is
that you've done, and so that always shot shines bright
in the interview as well.

Speaker 3 (05:54):
Yeah, yeah, because like I felt like the best center
of it are the ones where you really love the
person somewhere, you're such a big fan, you have so
much respect for him, because they just it becomes hard
to give a bad interview when you know that the
person who's interviewing you really.

Speaker 2 (06:08):
Just fucks with you.

Speaker 3 (06:09):
And with the OJ thing I just started out, I
was like, listen, here's a little story about a time
in two thousand and nine when I saw you perform
at the very beginning of your career. Let me tell
you about this random video or remember from back in
the day, YadA YadA. Just keep hitting him over the
head with the shows that I have an actual respect
for him, because it's easy for a rapper if they
do it, if they sit down and get asked some

(06:29):
bullshit ask question, it's easy for them to start treating
the interview like a joke and not care and not
really give anything of themselves.

Speaker 2 (06:35):
But respect will get you so far.

Speaker 3 (06:37):
Because I've seen I've seen Snoop Dogg or actually this
is just an example because I can't remember if there's
a real thing or not. But like somebody like Snoop
Dogg will sit down and do an interview with Larry King, right,
Larry King's like ancient fucking CNN interviewer just for anybody
who doesn't know. But like Larry King will say something
that I can never say. You'll say, what's it like
being a crip?

Speaker 4 (06:58):
Just straight out.

Speaker 3 (06:59):
I can't say that's a tardy question coming from me
because I'm just too I know too much. But because
jay Z has a lot of respect for Larry K
or Snoop Dogg has a lot of respect for Larry kn'ing,
he'll sit there and he'll get entertain He'll give you
a real fucking answer. He'll try to explain it to
your old ass, knowing that you're eighty years old or whatever.

Speaker 1 (07:15):
It's just the dynamics a completely different too. Like you said,
just that you entry you really don't know like I can.
I can assume that anyway, even if you do know,
But if you're eighty, I can assume you may be
disconnected from that. But if you ask it, it's more
so like what you're trying to get to with that.

Speaker 3 (07:31):
I saw Snoop Dogg doing an interview with Joe Rogan,
and Joe Rogan said, so is the East coast West
Coast beef still a thing?

Speaker 2 (07:37):
Yeah?

Speaker 4 (07:38):
And just flat out one line.

Speaker 3 (07:39):
I was laughing because, like, to me, that's a crazy
thing to say. You're talking about some murders that happened
like literally like almost thirty years ago time that yes
they rocked hip hop, but no, there's no East coast,
West coast.

Speaker 2 (07:50):
No, that's not yes, it's over.

Speaker 3 (07:52):
But but Snoop Dogg sat there and gave him a
real answer because Joe Rogan respects him enough to break
it down for him.

Speaker 1 (07:58):
Right, And that's what I'm saying, and that shines bright
and I have that in the culture right that everybody's
reaching out to me.

Speaker 4 (08:05):
I've not reached out to nobody, you know what I'm saying.

Speaker 1 (08:08):
It's been like people are saying, man, the way you talk,
what you talk about with that, and I think when
you have that culture equity, that puts you in a
very unique place. You've been able to get that culture equity,
but you've been faced with criticism as well. People tend
to call you a cloud chaser. What's your definition of
a cloud chase? Ah, well, we're all cloud Chaser's spoiler alert.

Speaker 3 (08:30):
For everybody out there is that if you're making online content,
I mean, even the best content creators when you look
at somebody like like, I have huge amounts of respect
for drink Champs, but are they cloud chasing when they
have Kanye on knowing that he's kind of in this
crazy part of his life, or that he's likely to
say something crazy on camera. I mean you could kind
of frame that in a way and say, well, look,
nor he was just running after the views, running after

(08:52):
the money, running after the whatever. And I mean there's
a little bit of truth to that, you know, in
the same way that you know if somebody's popping off
going super viral and I managed to get an interview
with him but at the right time.

Speaker 2 (09:03):
Sure.

Speaker 3 (09:03):
But then also I interview people who are nobody's and
sometimes they will get hundreds of thousands or millions of
views because I have a viewpoint that allows me to
see value.

Speaker 2 (09:13):
In people that other people don't see exactly.

Speaker 1 (09:15):
But with the cloud chasing thing, or with the interview
aspect of that, right, when you say from an interview perspective,
when I deal with you or deal with what's been
said about you, they more so I think, come from
a titling or a question perspective on you. Right, It's
not necessarily that the whole interview is a cloud chase move.

(09:35):
But there's times in which you'll title these things or
maybe ask these questions that people view as cloud chasing.
But I want to know your definition of cloud chasing
before we have a conversation even about why they consider
that to be the case, to even know if you frame.

Speaker 2 (09:51):
It that way, I mean cloud chasing.

Speaker 3 (09:53):
Yeah, It's like, just if I had to define it,
it would just be like basically relentlessly seeking clout and
attention by any means possible. And I've seen this play
out in all kinds of nasty ways where you know,
I've seen grown ass men like basically just like following
like little kid rappers around to just try to like
get some kind of cloud off them and that. And

(10:13):
that was like a big criticism that got thrown at
me when people saw me go on tour with Little Pump.
They're like, oh, look at you hanging out with these
like sixteen seventeen, eighteen year old kids, YadA YadA.

Speaker 2 (10:23):
I'm well, it's like it's a decent criticism.

Speaker 4 (10:25):
That was cloud chasing. True, say true, but also.

Speaker 3 (10:28):
Like, okay, to me, cloud chasing my life would be
more of a cloud chasing thing if I were to
go to the club every night and just be trying
to talk to all these rich, famous people, YadA YadA,
and like trying to you know, really like be up
in the mix and stuff. To me, my life would
be more about like cloud chasing if every interview we
did was only with somebody who was like viralist at

(10:50):
that moment, when in reality, I mean, we do interviews
with people all the time who are at the beginning
of their career, the middle of their career, the end
of their career. You know, Like I mean, I don't
really like feel like we are cloud chasers. I don't
think that's like a very good term to use to
describe even though it does happen.

Speaker 1 (11:04):
You know, I won't say that you're clout chaser, rights,
that's I would say that's a reach, because again, I
did speak to the value of your interviewing style. So
I couldn't just call you a clout chaser, because that
would mean I would get nothing else out of the content, right, right,
But we asked each other because I seen, let's talk
about the Joe Budden thing when you went up and
spoke with Joe and they tried to pin you to

(11:27):
the wall Right, How did you feel about the conversation
with them?

Speaker 2 (11:30):
Triumphant? I felt great.

Speaker 3 (11:32):
I felt like, holy shit, i just walked in here
into the lions Den. I'm not in my city. I'm
in a fucking basement and queens with four dudes who
are all dead set on wearing my ass out, you know,
like a little war of attrition. You go over three
and a half hours, however long it was. You know,
maybe somebody's doing good in the beginning, and then they
start to fade as it goes, And the whole time

(11:55):
I was like, nah, I'm doing this, like I'm running
this sh like I'm actually like I know that I'm
gonna win the comments section. And then I even said
that to Joe at one point, I said, like, you
really think that you're going to take a w in
the comments after this?

Speaker 2 (12:07):
And he was like yes.

Speaker 3 (12:08):
He was like totally offended by the idea that I
thought that I was taking the w and then sure enough,
I mean, the proof was in the pudding, which it.

Speaker 2 (12:16):
Is what it is.

Speaker 3 (12:16):
But it's also like I just felt like Joe is
this old school ass commentator who feels like he's above
doing some of the clickbait stuff or asking certain type
of questions or whatever. But really, what you're telling me
is that you're you think you're above you think that
your desire to be respectable and to be viewed in
a certain way when you're doing your content should basically
like come before.

Speaker 2 (12:39):
Doing what the fans want to see.

Speaker 3 (12:40):
Because and that's the main message that I got from
the reactions from the fans is like Adam's asking the
shit that we actually want to know about. Why the
fuck are you trying to stand in his way? These
people are grown ask men answering these questions. If Adam
wants to ask him about some beef, they got whatever.
I mean, this is the lifeblood of hip hop is controversy,
beef competition, et cetera. Now, obviously back in the day,
in the eighties and nineties, it was a lot more

(13:02):
we're competing on raps and now a lot of times,
like when we talk about NBA, Young Boy was a
little dark, nobody's talking about who's a better rapper. I mean,
some fans are, but that's that's clearly not like what
this is based on.

Speaker 2 (13:11):
This is a real beef, you know.

Speaker 3 (13:13):
But I'm saying, like that's just uh, you know, if
if I had NBA young boy right now, I'll say,
you know, why are you smoking on O block pack?

Speaker 2 (13:20):
Why while you while you uh, what's your problem with
these guys? YadA YadA.

Speaker 3 (13:23):
I would ask the fans want to hear, and it's
on you to give me an answer that basically says,
however much or however little you want to say, because
it's going to be straight up easy as fuck for
you to dance around that question. If you say, you know,
young boy might sit there and say, what's O block?

Speaker 2 (13:38):
What look right? He can get around it.

Speaker 1 (13:40):
He can get around what I think though, And because
with me, I don't see. I'm the guy that that
come in the game and ain't done none of that, right,
I've yet to sit with dues and ask them certain questions.
And I understanding the interests of the fans, but I
mean interests of the information. Right when I sit down
with dudes, it ain't about what the fans want to hear.

(14:02):
It's about some information because we build a new industry.
So I'm asking rappers how you make ten million a year.
I'm asking dudes like you how you afford to get
this building? And through four and five different pieces of
content a day at the same time. Right, So I
think there is a way to have these conversations and
they be interesting to the fans without it being so

(14:24):
direct and involved with some of the missy shit.

Speaker 2 (14:28):
Right.

Speaker 3 (14:28):
But that's the thing is that from my perspective, that's
a good interview is the one where you're direct. Direct
is a very very skill as an interview. Direct dancing
around no, no, no, no is the work of somebody who's
not no, not comfortable.

Speaker 4 (14:44):
No no. Direct is one thing.

Speaker 1 (14:46):
But we added something direct to the miss right, I'm
direct to the information. So we both direct, right, and
nobody saying don't be direct, were saying, let's figure it
out directly where we're going. So I'm asking I ricly
to the messy shit could be considered okay.

Speaker 3 (15:04):
But let me just put in perspective like this, if
I was doing a little Dirk interview, and let's say
that some crazy shit happened, you know, in his old
neighborhood whatever.

Speaker 2 (15:14):
People got killed, all.

Speaker 3 (15:15):
Crazy shit, but it's not really like out there, like
it's not it's not known people. He hasn't said anything
about it and the music whatever, but it's some crazy
ass shit and I asked him about that. I could
see that maybe being like a little if you're really
taking some street shit that people don't know about and
bringing it to a public fi.

Speaker 2 (15:34):
Right.

Speaker 3 (15:34):
But the thing about Little Dirk is that Little Dirk
gets on songs and talks about how he's smoking this
person and that person, and he's talking about how your
homie got killed, and everybody knows what situation he's referring to,
et cetera. So to me, I'm not bringing anything that's secret.
So I'm taking something that has been discussed in the
music and trying to get some clarification, but really in

(15:55):
hip hop interview, and that's the vast majority of what
you're doing in general.

Speaker 4 (15:58):
I understand that. But let me ask you this.

Speaker 1 (15:59):
If I take right now, in the middle of this
interview and start hitting myself, it ain't gonna bother you.

Speaker 2 (16:05):
You ain't gonna stop me.

Speaker 1 (16:06):
If I just started hitting myself right now, you're probably right.
And but the but the key is is that if
Dirk or one of these rappers is talking about these things,
those ramifications is what they got to deal with, right.
And so when you come and make an assists and
clarify what I probably had clouded up, because when they

(16:26):
do speak about it, they speak about it from a
cloudy spot.

Speaker 3 (16:30):
A lot of these dudes, Yeah, most times, sometimes ain't
that cloudy.

Speaker 1 (16:35):
If it ain't something that's just just y'all are already
raining with, right, if it's some new list, if it's
some A lot of times they clouded it up, and
then here come the blog niggas and here come the
podcast niggas clarifying, Oh, he was tied by such and
such a What he was saying was this and that,
and when you live there, I think it's dangerous because

(16:57):
you again, we just talked about how you doing.

Speaker 3 (17:00):
But this is the thing is I think good content
is dangerous. Me and Vlado sat here and had these
conversations about what it feels like when you're sitting in
an interview with somebody who's respected, who's strong, who's rich,
who's powerful, et cetera, and you're sitting there in the
interview and you got something in your mind that is
the banger question, the thing that people want to know,

(17:21):
the thing you want to know, the thing that is
going to make all the headlines, the thing that a
lot of people would be terrified to say to this person,
that moment where you decide I'm going to ask it
because I care more about doing a great job in
this interview. I care more about entertaining the people at
home than I care about my own sense of security
or my own fear. You know, like you pretty bad

(17:42):
to have a different perspective on that, because we see
that as a moment of us doing the hard work
of asking the question that other people would be scared
to ask.

Speaker 4 (17:50):
And you're pretty good at this, thank you. But I'm
pretty good.

Speaker 2 (17:53):
I've had plenty of time to think about it, right, But.

Speaker 1 (17:55):
I'm pretty good at this too. And so when you're
doing this thing I find interesting. It's a great technique, right,
You're pending what you're doing next to a great job, right,
And I want to separate those, Right, even if we
feel that it's a great job, let's deal with that
separately from the actions that's being took. So when we
talk about the idea that you're going to ask a

(18:17):
question that places someone in a situation to incriminate themselves,
right now, they have the ability to dance around it.
But I think interesting content is dangerous as well.

Speaker 2 (18:29):
But what is dangerous?

Speaker 1 (18:31):
It's dangerous messy or it's dangerous breaking the cold of
the information.

Speaker 4 (18:35):
How do we get to the hundred million.

Speaker 2 (18:37):
That's what's dangerous.

Speaker 1 (18:40):
Yeah, no, not your cold, But I'm saying when we
deal with each other, though, how did you get there?

Speaker 2 (18:44):
Right?

Speaker 1 (18:45):
You might got a little information I on got, I
might got some you don't got.

Speaker 2 (18:48):
We trying to get to the hundred medion five hundred
million on.

Speaker 1 (18:51):
The other side, that's what's dangerous to me, Right, that's
dangerous unlocking that wealth on the other side of the content,
when we deal with the mess that's dangerous to who
to people that don't got to deal with it. Because
whatever happened after that, Adam go home. If for to say,
he said on the interview, I'm pressing the button, Adam

(19:11):
go do three more interviews tomorrow. So again, when you
don't got to eat the cooking, when you don't got
to eat the food that's being cooked, it's important to
understand that, you see what I'm saying, So you.

Speaker 4 (19:22):
Know, when we deal with it.

Speaker 1 (19:23):
I'm just wondering why it's dangerous that instead of Vlad
with his big platform, you with your huge, amazing platform,
coming together figuring out how to do something and get
a hondred meeting from Spotify, or why isn't that dangerous?

Speaker 3 (19:38):
Why is it that we don't want money from Spotify?
We got we got our own businesses.

Speaker 4 (19:43):
Right, And I'm not saying I'm not saying in that way, right.

Speaker 2 (19:46):
I'm saying that's interesting too.

Speaker 1 (19:48):
But don't discredit hold on, don't discredit what my point
could pin me to the Spotify thing. These are examples
of me having access or trying to get information from
the people who have the biggest market ship right now.

Speaker 3 (20:01):
But my thing is that I think as a media person,
as a journalist, etc.

Speaker 2 (20:09):
That yes, you do need to be kind of thing
is buzzing.

Speaker 3 (20:12):
You got to be kind of tactical about how you
approach conversation. And from my perspective, from Vlad's perspective, I mean,
we are extremely tactical about how we approach that kind
of things. I do interviews all the time where there's
some big viral thing that I could easily ask somebody,
and I just don't do it because I think it
would be a bad taste. For instance, like I brought
this up to somebody the other day, but like the

(20:33):
other day, I was interviewing Boss top Boss, top was
King Vaughn's right hand man. A week before that, Kwando
Rondo's homie had got killed in West Hollywood, and everybody
who knows anything about O blog versus four K Trey,
it's like, Okay, Kwando Rondo's boy getting killed right in
front of him in Hollywood is like, if you're Quando

(20:53):
Rondo's sworn enemy, then you're looking at that and you're
probably what feeling right, whatever you're gonna feel about now.
I didn't bring that up to him because I felt
like that was kind of crossing the line because that
question would have been straight up inviting him to get
on a dead man, and that felt weird. Now, if
he when that guy had died, if he had hopped

(21:15):
on his Instagram story and said, hey, buddy, YadA YadA, YadA,
I don't with him, he had it coming right around,
then I feel like that's appropriate for me to ask
him that question, because you already put that sentiment out
there into the world. But for me to do an
interview and just put the pieces together and say, hey,
here's this open invitation to ship on this dude who
I don't know, who just got killed whatever, then that

(21:35):
that felt like it was crossing the line. Now, I'll
give you another example, as I've had conversations with lad
where he's called the local police department beforehand to make
sure that the case was closed before he did an
interview with a rapper, specifically the baby. Because this was
before the baby had done any interviews, Bladd called the
police department to just make sure that this whole murder

(21:55):
thing that happened in the walmart, this is a closed case, right,
This is not something that's open active. That was very
impressive to me because that's not something I would have
thought to do. I would have thought to myself, well,
he's a grown ass man, so he if it's a
close case or it's.

Speaker 2 (22:09):
Not, he knows. He definitely knows, and he can make
the decision, right.

Speaker 3 (22:13):
But I thought it was impressive that Vlade went the
extra mile to make one hundred percent sure that he
wasn't getting somebody to confess to something on camera that
could then be used against him.

Speaker 1 (22:21):
I think I agree that that is a monumental move, right,
And I also think that it's warranted from blood. The
reason I say that is because he's been on the
whole bunch of scrutiny He's been viewed and mentioned to
be responsible for certain things, right, and so I think
that he wears that, even if he tries to ignore

(22:42):
it and act like it don't mean nothing. I think
he understands that people try to paint him a certain way,
whether or not that's the case of it.

Speaker 3 (22:50):
See, this is the thing, and like, I don't know
how long you've been doing media, would you say, like
interviews and just maybe two years?

Speaker 2 (22:58):
Right to me?

Speaker 3 (23:00):
The deeper that I get into this, and like the
longer I spend watching the hip hop information online realm develop,
the more I'm like, damn, Glad knew what the fuck
was gonna happen in like twenty ten, twenty eleven, whatever,
because he he got so much shit for what like
titling clips about exactly what it was for dropping shit

(23:21):
as clips instead of just dropping the whole interview. Like
people forget that back in like twenty fifteen, the breakfast
club will get a jay Z interview and title it
jay Z interview right.

Speaker 2 (23:31):
Then and now if they get a jay Z interviewer.

Speaker 4 (23:33):
Glad is glad is added to this, to this algorithm.

Speaker 3 (23:36):
He saw what was happening, and he had, like many
many observations about how the shit was gonna play out,
and he actually had the balls to do it even
though he was getting so much hate for it, and
all those things that he did that he got so
much for are all normal now, and all these people
who are like, you know, somebody like Nori who's like
a super respected hip hop participant. He's like a legendary guy.

(23:56):
I mean, he does all the same things where there's
clips on his channel that have titles are exactly like
vague clips. So it's like, I feel like, you know,
there's just a real thirst for information from the fans
out there. And that's why, like we were saying earlier
that you could sit and do an interview with me
where you're talking to me about how I made millions
of dollars and how I got this building and YadA YadA,
And it's like, I just imagine that interview, and I

(24:17):
imagine what the title would be, and I feel like
that's just not going to be as interesting to people
because I've kind of already talked about a lot of
that stuff and my story is not that different from
like five billion other people who agree with that. But
but okay, but then on the other hand when people
like vad just did an interview with me and he
asked me about Aaron Carter just died three days after

(24:37):
you did an interview, and let's talk about he talked
to me about the Joe Budden shit. He talks like
he's talking to me about a lot of mixy ass shit.
But it's that's like recent, it's current. It really shows
that he's tuned into what people are gonna want to
hear me talk about, whereas I have done a lot
of interviews where I talk about business and everything and
people like that shit. But also that's kind of like
its own thing, like your come up story is its

(24:58):
own thing, versus.

Speaker 1 (24:59):
Like, right, yeah, yeah, you know all the mess, but
you're dealing with a scientist. I'm a scientist, so I
do this. I go in and out these pockets. That's
why I got so many. It's so much going on
around me, you know, so me when I said, my
people already know, Adam must.

Speaker 4 (25:15):
Don't know long.

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Speaker 3 (26:31):
That's kind of like its own thing, like your come
up story is its own thing versus.

Speaker 1 (26:35):
Right right, yeah, yeah, you know all the messages, but
you're dealing with a scientist. I'm a scientist, so I
do this. I go in and out these pockets. That's
why I got so many. It's so much going on
around me, you know, so me when I said my
people already know Adam must don't know long, right, because
my ability to do this is not the same as

(26:56):
and I get it, I understand, right. A lot of
the information shit is what for lack of a better term, right,
And a lot of the content pieces where we get
into the Aaron Carter death and you being the last
person to sit in front of them and things like
that are much more interesting.

Speaker 4 (27:11):
But there's a balance, and I respect the balance.

Speaker 3 (27:14):
And that's one thing I don't think I get credit
for is that, Like you watch that OJH just Man interview. Yes,
there are a couple of moments in it where I'm
asking them about some viral sh whatever, But for the
most part, I think, I honestly feel that I do
the most in depth like spiritual ass and I'm not
a spiritual person, but type interviews like I talk to
people who are from all different walks of life and

(27:35):
hip hop and allow them to vib the fuck out
and talk about whatever.

Speaker 2 (27:39):
And I feel like my interviews.

Speaker 3 (27:40):
In a lot of ways feel like the least clout
thirsty interviews that I can see, just because I interview
people all the time and feel like I get a
completely different version of them than the way that they
act on other platforms. I saw that with oj. I
think about somebody like Kamaya. I watched a couple Kamaia
interviews before I interviewed her. She came in and she
was just fucking with me, just like talking about whatever,

(28:01):
just being so cool, Like I was blown away by it,
And that is really what I'm after, Like the clickbas
it is cool because I want to do stuff that
people want to hear about. But then at the same time,
like for me to sit in front of somebody and
have a really great conversation for a couple hours is
really what I'm after.

Speaker 2 (28:15):
And I don't necessarily get the credit for the fact
that I.

Speaker 1 (28:19):
Just gave you your credit And let me get you
to understand this my place in the culture.

Speaker 2 (28:24):
Bro.

Speaker 1 (28:25):
They gonna expect me to be extremely rough with you,
but they don't understand if they don't know me, that
it's information based. We come here to give some information
to each other right and share some game, whatever's happening
in the world.

Speaker 4 (28:39):
Just speak on our perspectives. That's what we come to do. Now.

Speaker 1 (28:43):
What I grab from what you're saying again in interest
of finding the truth and understanding that.

Speaker 4 (28:50):
I respect your interview style.

Speaker 1 (28:51):
I just spoke to how understand bro, you can do
this without that.

Speaker 4 (28:56):
I just said it, and you just said it.

Speaker 1 (28:59):
So what I up from these times when you sit
in front of guy who we as friends with, King
Vaughan and you don't go into that room. What I
get from that is he can't do that and still
be effective. So I don't understand why you don't pull
from that that Yo, I don't have to live in
their pocket to even have their tag on my shirt.

Speaker 2 (29:18):
I do it all.

Speaker 3 (29:18):
But also I want to say this is that to me,
I try to like everything about what I'm building on,
what I'm trying to do. I'm trying to stay normal.
I'm trying to stay a regular ass person. This is
insanely important to me because I see so many people
get successful and turn into weirdos, and that is like,
if anything, I'm trying to do everything I can keep
driving a normal car, dress, normal act.

Speaker 2 (29:38):
You know, et cetera. Like, I want to be a
regular guy.

Speaker 3 (29:40):
And from my perspective on what regularly is, but when
you're a regular guy and you go to get your haircut,
what are you talking about?

Speaker 2 (29:47):
You're talking about who got shot, who got ran off
the block, who got beat up?

Speaker 3 (29:51):
From my perspective is that when you sit down, when
I'm in the group chat with the homies, what are
we talking about? We're talking about who got beat up?
Who got like who who's going to see break up?
Their girl was talking about them on her story, et cetera.
So to me, that is kind of like human nature
in a lot of ways is to definitely at least
get clarity. And that's my old thing is we're gonna

(30:11):
do a two hour interview. We could talk for an
hour about what it is to live a good life,
how great it is to raise your kids, how great
it is to have a business, to not you know,
all this good, healthy, hearty shit that people love. People
do love to hear that. But then also it's like, hey,
your girlfriends said that you beat her up on her
Instagram story, homie, we got to talk about this, you know.
But also it's like we don't have to. I ask

(30:34):
people sometimes or they'll tell me, like, hey, I don't
want to talk about this thing.

Speaker 1 (30:37):
I look at get this entire game. Bro, When I
study roguing, they don't. This is bro, It's conversations. Like
for me, it's just conversations. It ain't even all of that.
It ain't even it's don't have to do way, It's
just conversations.

Speaker 2 (30:51):
Son.

Speaker 1 (30:52):
Listen, I come from where see in your barber shop.
That's what they running in my barbershop. When I come
in my barbershop, go to talking about money. We talking
about Listen, I put it. Anybody watching this, ain't nobody
dispute me. There ain't no ten on me nowhere in
the world, you understand. I put this on everything I love.

(31:15):
When I come around, they talk about information. Little dude
wants some more money. It's clear everywhere I go. So
when I come in the barbershop, is man, what have
you found out about what they did with black effect
over there?

Speaker 2 (31:29):
What NOI making? What is reup gonna be?

Speaker 3 (31:31):
Like?

Speaker 2 (31:32):
Have you paid attention to atom?

Speaker 1 (31:34):
He done dropped six interviews they all got five hundred
thousand a moth.

Speaker 4 (31:38):
You know that's my conversation.

Speaker 1 (31:41):
And so I'm trying to right And so it's interesting
that it's big boy interest in that. And I have
to let you know that because your platform is so big,
and I find it interesting that you only can see
that the content is living in a great place when
you deal with things that you know, what kind of
edgy you know instead of the information.

Speaker 3 (32:01):
But this is my thing too, is that you know
somebody uh pgf Nook is somebody who I love the
album be put out and everything, but he also like
he's he's baiting me to ask those kind of questions
because he'll go on the record and say GdK and
so I'm like, hey, I know what that means.

Speaker 2 (32:19):
And sound it on that record.

Speaker 3 (32:20):
I want to know, like you really you feel like
that you would, you would pop off on anybody you see, Like,
who's like that? Like that to me is interesting. Now
if you want to sit there and say nah, I
don't I don't remember saying that. I would never say
anything like that. I'm gonna let you get away with you.
You pull the wall over, I just fine, I'm not
gonna press the issue crazy. But it's like if you
put it in a song, I get it. It's like yeah,

(32:41):
and I.

Speaker 1 (32:41):
Have to respect the fact that there's something there right.
I haven't identified how to move with it, but there's
something that when when they are seeing these things on
these records and then these instagram posted, and then you
sit in front of me and I'm dealing with an audience,
you understand. So there's something there, right, And I'd a
lloyderty and respect from my audience. I need them to

(33:03):
understand that I do ask you the things that need
to be as so.

Speaker 2 (33:06):
You know, I love you know what, other comments. I
love reading.

Speaker 3 (33:09):
I love when I get a comments that I like,
how the fuck is this thirty eight year old white
boy know what the fuck is going on?

Speaker 2 (33:16):
You know? I love those comments of people who are.

Speaker 4 (33:18):
Like, answer, here's your sham, he actually.

Speaker 3 (33:20):
Fucking understands the politics of this rapper and this like
how that like that? That to me means a lot too,
because I just love people, and I love culture, and
I love music, and I love just observing what's going
on and I'm not trying to be something I'm not.
But at the same time, like when I know that
I'm doing a really good job, I could be reporting
on a story that is not the biggest thing I
just interviewed this YouTuber Buba x one hundred or Buba

(33:43):
one hundred x sorry, and he does a lot of
he's a YouTuber and he's young, and he's from the streets,
and he's doing a lot of videos where he's doing
shit with all these drill rappers, which it's actually crazy
what he does. He'll play their ops music in front
of him, and so then these are dangerous. It's like
a young kid from the hood and he's making YouTube
videas getting mad views doing this, and I'm looking at it, like, bro,

(34:05):
that's insane, Like I could never get away with that.
I would never even want to get away with that
if I thought I could get away with that, because
you're really baiting some that.

Speaker 2 (34:11):
I can't believe that the rappers let them let him
do that.

Speaker 3 (34:15):
And he's just out here making content like that, and
you know he I was doing the interview with him,
and he's just like astonished, like multiple times in the
interview of like, whoa, you're really deep on YouTube that
you know what the fuck is going on in New York.

Speaker 2 (34:26):
Like that, you know, And I like that's and see,
I really am interested.

Speaker 4 (34:31):
I do see that.

Speaker 1 (34:32):
Oftentimes I view you and say, just based on, like
you said, the in depth interviews you have with like
an old Ja, the juice Man, right, or some of
these guys whose stories may not be known to the masses.
So you had to do either some digging or you
had to be in attendance one or two things happening,
and either one of those things have to lend itself
to some sort of respect. So I say, damn, he

(34:55):
gotta respect the culture. But then on the other side,
when Joe Budden said to you, black cold, you made
your black culture made your millionaire, you paused almost like
did that? Is that the case? And on our side
it's like there's no paus needed. Now how do you fit?
Do you You do understand that black coach and made

(35:17):
your media?

Speaker 3 (35:18):
Well, I think if you look at my channel, it's
like what percentage of the interviews.

Speaker 2 (35:21):
Or really with rappers or really like you do a
lot of it, for sure, a lot, but it's not all.

Speaker 4 (35:28):
Let's not deal with I.

Speaker 3 (35:30):
Made a lot of money pe porn, I made a
lot of money off BMX bikes.

Speaker 2 (35:34):
I made a lot of money off a lot of shit.

Speaker 4 (35:35):
And now, for sure, in a weird way.

Speaker 3 (35:37):
I do find like that's kind of like it's it's
it's kind of like an exaggeration because the reality is
is that I make mad money off everything I touched.

Speaker 1 (35:45):
But that's because of right. No Jump is no Jumper
because of the triple lixis because of the early little pumps,
because of the early This is why No Jumpy is
what it is now. What you did with your business
speaks to the acumen, the business acumen. You pivoted, you
got another building, you move five times, you run into AD.

(36:05):
That's what changed a lot of things. AD brought a
culture here as well. Did gave you an identity outside
of the interview.

Speaker 3 (36:13):
Right, because for a while, No Jumper was just me
doing mad interviews, you know, And then I was trying
to like build up personalities along with the No Jumper
thing and everything. But AD was the first one that
we really felt like we had real success with.

Speaker 2 (36:27):
Like it's actually like, oh, a lot.

Speaker 3 (36:28):
Of people are watching it, a lot of people are
invested in figuring out what this guy's like and how
you're going to get along with him and everything, and like, oh,
he can do a show without you and people will
with it.

Speaker 2 (36:38):
And then we just kept finding more and more talent
like that.

Speaker 3 (36:41):
So yeah, I mean I do agree that, like I
have a pretty uncanny ability to spot talent when it
comes to both rapper like people to interview as well
as like hosts. I definitely think that, And I just,
you know, I have a very open mind because a
lot of the people who have been brought to the channel,
like AD has brought a couple of people to the
channel that have been very very popular, sucessful, but also

(37:01):
it's like, you know, he's brought a bunch of people
that I kind of said no to. You know, It's like,
but the idea of like, yeah, if I made a
lot of money off of black culture, I mean yeah,
To be honest, I've been obsessed with black culture since
I was a young child.

Speaker 2 (37:12):
So it's like, what kind of makes sense to me?

Speaker 1 (37:14):
What is what feels funny about just saying yeah, no,
the black black culture with me.

Speaker 4 (37:18):
No Triple X came and sat with me.

Speaker 2 (37:20):
I'm not trying to deny that in any way.

Speaker 3 (37:22):
I just felt like it kind of deserves a little
bit of clarification because it's like, if I was somebody
who could sit here and say that every dollar I
ever made was from black culture.

Speaker 1 (37:31):
Then that might be an what if I say bike culture, right,
What if I said you you became a millionaire bite culture.
We know that's not the case. We know more of
our culture than biite culture. Would you have that same
feeling about clarifying it?

Speaker 3 (37:46):
Then No, that would just be straight inaccurate because I
wasn't really making that much money off the bike shit,
but that was my thing that kept me living for
like ten years before I managed to get into the
hip hop shit.

Speaker 2 (37:57):
And I mean, you know, ultimately, at the end of.

Speaker 3 (37:59):
The day, this is my thing about it is that
I've seen so many people complaining about me, academics of
Lad for so fucking long, and damn near none of
them have actually been able to create their own platform
and do something that really was able to, like, you know,
weaken the businesses that we've built. Now, on the other hand,
I've seen a lot of people who've been able to

(38:22):
basically become very significant media personalities in their own right
off of the back of Vlad, off of the back
of my etc. So, I mean, do we sometimes make
a bunch of money off black culture?

Speaker 2 (38:35):
Sure?

Speaker 3 (38:35):
Do we also constantly put money into the hands of
black people by paying them for interviews or giving them
shows or you know all this other stuff. I mean,
you got to take that into account too, because somebody
like a Deals sit here at t row sit here
tell you sharp, will tell you all these different people
of color that I put on the channel. They'll tell
you Adam gave me opportunity when nobody who looks like
me was giving me an opportunity.

Speaker 2 (38:56):
You know, And I'm gonna be.

Speaker 3 (38:57):
Really with you too though, the fact that they are
black to me is very incidental. I really just genuinely like,
that doesn't mean that much to me. Like I don't
really like looking like they're they're black, and that's part.

Speaker 1 (39:06):
Of that, right, were real happy to give a white
guy opportunity too, It's not really you know, yeah, I
get that, right. I respect the out of that. I
would argue you don't. I would argue either you don't
like academics, that academics don't like you.

Speaker 3 (39:24):
We actually talk a pretty good amount. He says some
stuff that people take as like anti no Jumper sometimes
on his stream or whatever, but I don't really I
feel like it's just kind of trolling and fucking around whatever.
There's been very few things in recent memory that I've
really been like bothered that he said.

Speaker 1 (39:41):
You know how you feel about what he's saying and
what he's saying there two different things.

Speaker 2 (39:46):
Right.

Speaker 1 (39:46):
Your emotions may not be attached to what he's saying,
but the things he's saying ain't things people.

Speaker 2 (39:52):
Who liked you would say. So what are you referring to?

Speaker 1 (39:56):
I was looking today, right, you guys had a long conversation.
This is old things, right, But I see him now
speaking to the to the young guy you have on
your platform now telling them that you know, stick No
Jumper up and you know Ad gonna run off with
the bag. These things affect you business wise, whether you

(40:16):
know it or not. Don want to act like these things?
How these people make clips off of these things? They're interested,
They're amplifying. These things are amplify.

Speaker 2 (40:25):
And that's what the fans do. Do you think the
market ignores that? Well?

Speaker 1 (40:29):
I mean you think Ad could go anywhere else and
be involved in a way that he is at No
Jumper for a price point.

Speaker 3 (40:36):
At there, Ad knows that he's free to have conversations
with me about money whenever he wants, and that he
could talk, he could ask for a raise, he could
say that he wants to do this, he could. You know,
those conversations are always open. My whole policy with everybody
who is like, let's just be super transparent about money,
about who's gonna be able to work together, you know,
Like I just I don't shy away from that. And

(40:57):
so that's why. And honestly, like every time that that's happened,
where Academics was saying some trall or ad about potentially
hiring them or whatever, that always just ends up in
a conversation in the group chat about their loyalty to
no Jumper and how that's not a temptation to them
and how you know, bro, but.

Speaker 1 (41:13):
We come on and come on, man, I come from
this culture. That don't mean nothing. A group chat about man,
we loyal you to you faum.

Speaker 2 (41:23):
Family, that ship don't mean you really don't believe them? Huh? Man?

Speaker 4 (41:27):
Who believes niggas saying any.

Speaker 2 (41:29):
But that's not I'm not looking for that kind of
loyalty anyway, because they get offered.

Speaker 3 (41:33):
So guess what it means if Academics offers them twice
as much money and I can't pay that, and I don't.

Speaker 2 (41:38):
Want nobody go for it. He ain't out for nobody noning.

Speaker 1 (41:41):
He's doing it deliberately to affect what you got going on.

Speaker 3 (41:44):
He not even I think you're taking it a little
bit more serious, not anyone involved taking He's not taking
to that serious.

Speaker 2 (41:50):
I'm not taking that serious. Ad and Trell aren't taking
to that serious. I don't even think the fans are
taking us.

Speaker 1 (41:55):
And that's because you guys, and you can't control the
narrative with these people.

Speaker 4 (41:58):
I understand how this works.

Speaker 1 (42:00):
Listen, people don't say things like the And then I
looked at the conversation, all these things he was saying
about your wife.

Speaker 3 (42:07):
Bro Okay that that was a while ago about but okay,
you're trying to convince me I should be mad about
some stuff to.

Speaker 4 (42:16):
Convince you of anything.

Speaker 1 (42:18):
I'm trying to clarify that you guys are playing this
little weird game with each other like you like each other.
But there's really a situation where he continues to send
shots at you and you continue to ignore it like
it doesn't happen. He continues to say, Adams, my little
nick and you continue to act like said when I

(42:38):
don't like you could your people will find it right,
And so all I'm saying is how what's your true
feelings on academics? Your true feelings, I mean, my true feelings,
honestly are kind of the same as when I came
in the game, because I was looking at his channel
when I started my channel, and I thought that what
he was doing was incredible, and I would say kind
of the same thing.

Speaker 3 (42:56):
Now, you know, he's a very good interviewer. He's one
of the few rap interviewers I would put in my league,
you know, like there's just not that and in terms
of there's interviewing and then there's building a business.

Speaker 2 (43:07):
So he's done both. Lad has done both.

Speaker 1 (43:09):
And I think he's a terrible interview And I think, really, man,
I think praise does not deserve to sad ti you,
and I believe this is sad ty you. What you're
doing this dude is not a good interview and it's
a snools fist. Really, I don't think anyone South in
the in the South, we believe that to be a
snools fist. And maybe I'm what may maybe I'm off

(43:31):
till yo. You see, I gave you your props. I
viewed this game very I don't I'm.

Speaker 3 (43:36):
Not have many people that much props on interviews he
hasn't been doing, but I would say he's very good.

Speaker 1 (43:42):
I think you have a fear of academics for some
strange reason.

Speaker 2 (43:45):
No, that's not true.

Speaker 1 (43:46):
I mean, or maybe he came in with you in
those things. Something is happening.

Speaker 3 (43:50):
But anything he knows about me, he has put it
on front street at some point a beef and that's
your friend. Well, so you're telling me that if someone
has disrespected me, I should never be able to get
past it.

Speaker 1 (43:59):
No, especially if you don't know me, and we had
no real relationship to begin with.

Speaker 2 (44:05):
I know each other.

Speaker 1 (44:08):
When he dealt with a situation with the game, somebody,
I'm getting money, we're blessed into this game, and then
this situation happened that he said, Damn, I can't identify what.
Just hold on, I don't know what made that happen.
You just was doing out that about my wife and
how she liked trained.

Speaker 2 (44:25):
What whole whoa? Whoa?

Speaker 4 (44:27):
What did I do that warrant that?

Speaker 1 (44:29):
And if I can't understand that, I have to think
like fifty cent thought in that moment and say, if
I don't know what caused the reaction, I can't be
involved in any way.

Speaker 2 (44:39):
No.

Speaker 3 (44:39):
I mean I totally understand what because of that situation,
we had a whole thing that played out over a
period of time, okay, And I mean, you know, we
got passed it. People actually got to see us have
the whole patching it up conversation, and I respected that.
There's been other conversations that took place behind the scenes
and everything. But you know, he's been I've been on
his podcast two times. He did the whole No Jumper
Show thing with that. He has actually done like a

(45:01):
formal interview since all that. But you know, I mean,
I got respect whatever for Adam.

Speaker 4 (45:09):
I got respect for what you do behind this mic.

Speaker 1 (45:11):
I've studied the entire thing from top to bottom, and
I understand exactly where you're standing this right. I don't
think you need these guys. I don't think whatever respect
whatever weird game you're playing where you're not standing on
the business as far as disrespect is disrespect.

Speaker 2 (45:30):
Man.

Speaker 3 (45:31):
So you're saying that if I've ever been disrespected by anybody,
that I can't can't.

Speaker 4 (45:36):
In this competitive space.

Speaker 1 (45:37):
I'm not saying that because then I would not be
standing for what I understand to be the case of
life which is growing and elevating.

Speaker 4 (45:44):
I understand that to be the case.

Speaker 1 (45:46):
I'm saying unwarranted things happening to me will not be accepted, right,
and there's no understanding for things that would not warranted.

Speaker 4 (45:56):
And for you as me.

Speaker 1 (45:57):
I'm saying everything that happened to you with Act, in
my opinion, how far he went was unwarned.

Speaker 2 (46:05):
No, totally.

Speaker 3 (46:05):
I didn't appreciate some of the things he said during
all that, for sure, And I mean a lot of
it started because of things that I had said about
him that he didn't appreciate or whatever.

Speaker 2 (46:13):
But we got past it.

Speaker 4 (46:14):
So shout out the y'all relationship.

Speaker 1 (46:15):
I don't say that to a fake That Again, I'm
trying to understand, is these little weird games being played
in media? Because I come in with the money, my
shit on the floor, and I got deals everywhere, So
I come in saying, is that they playing this little
weird game because I know Adam don't need Act and
ACT don't need Adam.

Speaker 3 (46:33):
But okay, think about what the game is is that
if you kind of look at where we're both at
in terms of the content and everything, it's like there
are two different ways that you could judge US academics
can sit on Twitch and talk his shit and it
will dominate the fucking headlines.

Speaker 2 (46:49):
It'll be.

Speaker 3 (46:51):
I mean, the real headlines in the world, on the
blogs whatever. Like he's just very He's probably better than
anybody else in hip hop at just getting on the
mic and saying his opinions about and then having it
be like controversial enough that everybody talks about it.

Speaker 2 (47:04):
So you got to give it to him.

Speaker 4 (47:06):
For me, he is he's relevant in the coach.

Speaker 3 (47:09):
My shit is a little different because I'm not necessary
like we do talk about all the current events and everything.
But I'll give you an example when he when takeoff dies,
he runs to Twitch to document every last bit of
what was going on in the video.

Speaker 2 (47:21):
I didn't even think of that. I saw him doing it.

Speaker 3 (47:23):
I'm like, oh, that was a pretty good idea, and
didn't my brain doesn't necessarily idea well, I mean, content wise,
he had like fifty thousand viewers, so at least in
the moment of misam different. Let me ask you, but
but this is all I'm saying, is that. Then at
the same time, though, you look at no Jumper and
it's like, oh, there's like ten hosts on it.

Speaker 2 (47:40):
Now.

Speaker 3 (47:40):
The one thing that he hasn't really done is he
hasn't really like built up a bunch of hosts under him.
And I know that he said that he wants to
do that, but he hasn't necessarily And I understand why
he's kind of moving slow on it because it's like
he is able to be so profitable just by being
himself on camera. But when he's like saying that shit
to troll and ad, I almost take it as like
an acknowledgment of like he sees that I'm building this,

(48:02):
and he sees and he knows that he has to
at some point that that's something that he wants to
kind of do as well.

Speaker 1 (48:08):
Right, And so you know, I many ways it is
to acknowledge that without doing it that way.

Speaker 4 (48:13):
I know you're good at this, So you could do that.

Speaker 1 (48:15):
Give me your top five hip hop analysts or excuse me,
media guys, media guys, fuck, I mean interviewers.

Speaker 2 (48:24):
Is kind of like, let's do that.

Speaker 3 (48:26):
Well, interviewers, I say, you got to give me Vlad
an act, and.

Speaker 1 (48:30):
God, why do you keep putting act in this? And
what classic interviews? Give me one?

Speaker 2 (48:34):
I just got to be real. I can't give me
one interview, give me one quote any listen.

Speaker 3 (48:38):
But I'm not even saying that he give me one
question because most of his interviews are on Spotify, where
there are not necessarily allowed to live on their own
on YouTube whatever. But when I see him doing interviews,
I consider him one of the best people doing interviews.

Speaker 2 (48:50):
I'll give you that, and.

Speaker 4 (48:51):
I can't argue with you. It's about taste, not opinions.

Speaker 2 (48:54):
And Vlad I think is incredible at what he does.

Speaker 3 (48:57):
And I mean other hip hop interviewers that I really
think that you could put in the top five. That's
a really good question, because I don't you know, I
like math offer. I'll give it to math off. I
think Math is doing a really great job. I think
he deserves near the top of the total.

Speaker 4 (49:20):
Okay, you're putting Math up there, shout out.

Speaker 2 (49:22):
The big I like math Math best to the table.

Speaker 3 (49:25):
Honestly, if I had my YouTube subscriptions open right now,
I might be able to look at it and tell
you even more.

Speaker 2 (49:29):
But I don't know.

Speaker 3 (49:30):
Right Charlotte Man got to give Charlamne's up there. Yes,
Charlamagne's to go. It's a little different because he was
like two co host the radio thing, but she's the goat.
He's definitely up there.

Speaker 1 (49:40):
Yeah, I think, uh, I see you left Joe off
of that. What's your thing with Joe?

Speaker 2 (49:45):
But Joe doesn't interview many people?

Speaker 4 (49:46):
What's your thing? Would Joe?

Speaker 1 (49:47):
You have anything with Joe? Joe where it's like joey but.

Speaker 3 (49:54):
He barely interviews people, And he would acknowledge that he's
just like less than one interview a month.

Speaker 4 (49:58):
He's interviewing his friends.

Speaker 2 (50:00):
Well, he talks to his friends.

Speaker 3 (50:01):
Yeah, But I mean with Joe, it's like I came
in the game looking up to him. The first time
he ever invited me over to chill was mind blowing,
Like I cannot believe that this dude even wants to
be around me in any way, And I didn't take
I mean, one thing I think a lot of people
miss from the Joe Budden thing is that as soon
as that shit ended, everybody's laughing, smiling, patting each other

(50:22):
on the back.

Speaker 1 (50:22):
That's why I'm wondering, is this fake media shit? Like
is that happening with that? Because that's fake media.

Speaker 3 (50:27):
I wouldn't even say it's fake, it's just that it's
like an acknowledgment that we all kill what we're doing
when we're on camera.

Speaker 4 (50:33):
Yeah, right, And I can agree with that and a
lot of people.

Speaker 3 (50:37):
This is not unique to hip hop, because a lot
of times I've heard about like left wing politicians and
right wing politicians and people who are writers who are
left wing Democrats or right wing Republicans, and they'll be
at these conferences and they'll see each other and sometimes
they'll actually say to each other like, oh, yeah, we
should we should collapse, like we should we should yell
at each other on Twitter, right right, or do a
stream or do an interview where we basically just like

(50:59):
completely bitch each other, humanize each other.

Speaker 2 (51:01):
But that's that's like working together.

Speaker 3 (51:03):
So the thing with Joe, like, there's definitely probably a
lot of moments where you could look at that in
isolation and be like, damn, this motherfucker hates at him.
But the real and actually even in that interview, there's
one point where he was saying like you are this,
like you are such your culture vulture, and I'm like,
that's not true because.

Speaker 2 (51:19):
You with me. I'm like you with me, I know
you love me, and.

Speaker 3 (51:22):
That's and that's so I know that you're just kind
of you're sort of kind of trolling right here in
the interview, and he it wasn't even like he really and.

Speaker 1 (51:28):
See that that fake Mediah is weird to me, right,
or I listen, I'm here to get some information. I
think that's where my tipping point is, like what are
they doing? They're faking it and then they acting like
I got some smoke for you, and then they ain't
really trying to figure it out because you, in my opinion.

Speaker 4 (51:45):
You did extremely well in that position.

Speaker 3 (51:48):
But the thing is is that the best podcasts are
kind of like your best friends, where it's like, you know,
your closest homie. You could be at the bar, you
could be at a restaurant, or you could just be
hanging out. You could have a two hour argument about
whether it's something whether it's about right, but even off camera,
I'm saying like, whether it's about oh, this guy beat

(52:11):
up his and then this happened and that there he
should have done this and he should have done this
or whatever, or it could be some shit that's more lighthearted,
like oh, you know, some relationship ship whatever. You could
have a two three hour argument where you're calling each
other names and you're screaming on each other and getting
super into it, and then at the end of it,
you're still just friends, right, right, And that's kind of like,
even though I barely know the other guys on the
Joe Button podcast besides Joe, That's kind of how it felt.

(52:32):
It was like, hell, yeah, we just did it, Like
we just made some dope content. Realistically, we pretty much
believe everything we said, but also fun, Yeah, let's go out.

Speaker 2 (52:42):
It's dope, right.

Speaker 1 (52:43):
I just had mall alone, and he said a lot
about Joe and his business practices and things like that.
How do you feel about how Joe was runing his
business over.

Speaker 3 (52:52):
The years, Well, seems like I could leave a little
bit to be desired. I mean, Maul and Rory walked
out of there pretty unhappy, and I ply felt like
watching that play out made me do a lot of
thinking about what I was going to have to do
in order to keep No Jumper solid, you know.

Speaker 2 (53:11):
And I feel like the biggest shit that it seems like.

Speaker 3 (53:13):
Mal and Joe or Mal and Rory were unhappy about
was basically the lack of transparency, the fact that they
didn't feel like they had like full access to like
what they were being paid or how they should be
paying paid, et cetera. And like, you know, that's just
super insulting to a creative for sure. Like you know,
like everybody, even if you are a one percent partner

(53:34):
in a business and you're you're making way less than
everybody else involved, it's like you still want to know
what the one percent looks like.

Speaker 2 (53:41):
That's just like being a human period.

Speaker 3 (53:42):
Being a man, you want to know what you're you know, sure,
And so I mean with that, I feel like that's
super understandable. And that's a big part of why I
always try to approach everybody on the team about money,
about whatever, like let's just be super straight up with
each other, right, So, and I think that it just
involves being very very human, like when we're in the
group chat and sometimes as well, there'll be a big
argument going on in the morning, or somebody will be

(54:03):
saying something crazy that I don't like, I don't agree with.

Speaker 2 (54:06):
I gotta take a breath and think I'm not gonna.

Speaker 3 (54:10):
Dive in right here and say shit that I can't
take back, or say the wildish that I could think
of in my head, the meanest that I could think
of it's gonna hurt somebody's feelings whatever. It's like, no,
I gotta I gotta like try to be the grown
up in the room more often than not. And yes,
I gotta stand on my ship and if I really
feel a certain type of way. But one thing that
I've gotten a lot better at is like, if I
got a problem with somebody in the group chat, well

(54:31):
I'm gonna text them separately exactly. I'm not gonna do
it in front of an audience in the group chat,
because I feel like that's a lot like if if
Ad said something or also, I try to really like, Okay,
last night, there was a bunch of people saying, oh,
AD said this and that about you on stream and
he's being messy and he's being disloyal, YadA, YadA, and
I'm starting to see it and I'm starting to my man,
I'm starting to feel like, what this motherfucker say?

Speaker 2 (54:53):
And I even thought about texting him before I watched it.

Speaker 3 (54:57):
And then I hop on YouTube and I watched the
full thirty five minute vide and I'm like, what, I
don't It's nothing. It's like it's like there's like one
moment in the whole thing and it wasn't even something
he said where I was like, I didn't like that
one thing right, right, But it's also like, you know,
and I owe him that to not just jump on
the narrative that you got right, and but to just

(55:19):
believe the conversation before you dig in.

Speaker 4 (55:21):
Man, that's pressure, brother.

Speaker 3 (55:22):
Because it takes you two minutes to read one hundred comments,
and it will take you an hour or two hours
to watch the whole podcast.

Speaker 1 (55:28):
You say his perspective, saying, hey, man, who you talking
about like that?

Speaker 2 (55:31):
You run with that? Right?

Speaker 1 (55:33):
I remember you said because over there with Joe did
Joe was hard to work with?

Speaker 4 (55:38):
You believe it?

Speaker 3 (55:41):
I mean it would appear from like the way that
things went with Spotify that it was not maybe the
easiest person to work with. That when you see how
the complex thing went down. I mean, there's just a
lot of different types of people in terms of business.
Joe's somebody who he sees what's going on. He's paying
very close attention. He's extremely away of what he thinks
he's worth, even if sometimes he's kind of like maybe

(56:03):
exaggerating what he's worth, you know, And it's like with
the complex, fuck I forget the exact numbers, but I
think it was something like AC was getting like maybe
they were both getting like ten or twenty thousand a month.
I wish I could remember the exact things, and Act
was chilling. AC wasn't like asking for more money, even
though like the shit was going pretty good on Complex
right when they were doing that, every day struggle was popping,

(56:25):
and Joe pretty much was like, I want, you know,
two three times as much, and I want like this
percentage ownership or whatever of the the brand partnerships, Like
you know, if they got a Nike deal, he wanted
to have part of it. I wish I could remember
the exact numbers, right, But you know, then in comparison,
Act was kind of just like looking at it in
a different way where he was thinking, I'm on Complex,

(56:46):
I'm getting my face out there more. This is like
earlier in his career, he's thinking, I'm gonna just rock
out with us for a couple of years, and I'm
not necessarily thinking about like demanding the most money right away.

Speaker 2 (56:55):
It didn't take Joe.

Speaker 3 (56:56):
Very long to be like, yo, I want a lot
more money, which I respect doing that. He was starving,
but yeah, and then at the same time, when you
think of acts like act kind of like seeing the
value of building a relationship with complex long term.

Speaker 1 (57:08):
And he's wasn't starving and coming with the YouTube money
Joe starving push up.

Speaker 2 (57:13):
With the stall, his money might not have been great,
And I know it wasn't great, man, He's kind of
said that.

Speaker 3 (57:19):
Yeah, So that's just that's just what it is. So
it's it's two different ways to approach you, you know. And
I'm like that too, where it's like, listen, I could
get brand deals all day for let's let's say ten
thousand dollars, and then I could also be like, no,
I'm not doing a brandy on. It's like got thirty thousand, right,
and then maybe I only get to do a couple
of brand deals here.

Speaker 2 (57:36):
And there, right, you know, instead of piping the business,
or you can.

Speaker 3 (57:39):
You know, or you could just kind of like keep
your rate a little bit more moderate and just keep
getting to do this. You know, it's very much a
decision for each person, I think.

Speaker 1 (57:47):
So when you think that, when you when you say
Joe was hard to work with, what do you say
to people who say you're hard to work with?

Speaker 4 (57:54):
Because I've seen what.

Speaker 2 (57:55):
I worked with nobody.

Speaker 1 (57:56):
Well, I've seen what it's saying that you have an
issue with with people speaking about what happens on the
compound or hear no Jump on their streams.

Speaker 2 (58:06):
I would identify that as being over zealous.

Speaker 3 (58:09):
No, But the thing I was doing there was really
just trying to because Okay, one thing about my platform
that's different than a lot of platforms is if you
look at something like Barstool Sports, they will give you
a deal. They'll say, here's your check for the year
or for the month or whatever, and this is how
much money you're getting.

Speaker 2 (58:24):
And you're doing content.

Speaker 3 (58:25):
You're doing this podcast with us, and you ain't really
doing anything else outside of this. You could do whatever
you want, but you can't really be on camera outside
of this, right. So my thing was from when we
started this, I wasn't thinking like, oh, I'm gonna lock
ad up in a contract. I'm gonna lock te releapant
a contract so that they can't do shit outside of there.
So as a result, a lot of them have started
their own streams, and some of them are having real success.

(58:48):
Some of them it's kind of whatever, but like damn
near like half the host on the platform, probably more
than half and a bunch of people who work here.
They all got their own different thing, And to me,
I don't really see a stream or a podcast as
being all that different from having your own Instagram or
having a TikTok or whatever the fuck it is. So
that's not something that I've felt the need to be
like extremely controlling about. But the one thing that I

(59:08):
brought up was basically that I felt like a lot
of people on our team were kind of like taking
the incentives that are right there of oh, you can
make content about your friends and talk about your friends,
and can get into messy about your friends, and they
were letting that get in the way of them just
being good friends. And I brought an example to the table.
I said, like, listen, look at all the crews that

(59:29):
we look at and hip hop that we respect how
they move. I'm going to bring out TD as an example.
I feel like probably over the years, there's been some
times where Kendrick had some animosity towards somebody on the
team or school boy que not getting along with somebody
or the manager at the and they're not getting along.
This going on behind the scenes, right, I'm sure I
don't even need somebody to tell me. I just know

(59:50):
that there's been drama. We don't know about it. Fucking QC,
migos whatever. This is crazy amount of my team, for sure.
But I mean even just the migos. I mean, clearly
there's recipes take off, but clearly.

Speaker 4 (01:00:03):
Before Pete take off. I'm sorry, I Pete take piece of.

Speaker 3 (01:00:06):
Take off, but before all that even, I mean clearly
there was drama going on. We didn't know about it
because they're not coming out and talking about it. I
was just telling my team I want us to move
more like that. If you have a problem with me,
come talk to me. Don't go on the stream and say, oh,
I think Adam kind of way be doing this, even
if you feel like you're kind of joking or you
feel like it's it's for content, it's funny or whatever

(01:00:27):
it's like.

Speaker 2 (01:00:27):
And there's a lot of stuff that they could.

Speaker 3 (01:00:29):
Talk about with me that I don't give two fus,
But when it's stuff that kind of gets a little
bit serious.

Speaker 1 (01:00:34):
So it ain't the fact that they're making content, it's
the things that it's the stirring of the pot that you're.

Speaker 3 (01:00:40):
Seeing, right, I feel like if anything I deserve a
lot of credit for being so open minded and telling
them to go get that money. Last night I was
on Trell's stream with him and his girl and his
homie snack but three hours so I just went.

Speaker 2 (01:00:50):
Pulled up support that did the whole thing. Dope.

Speaker 3 (01:00:53):
Yeah, just just because I fuck with him doing his
own thing and I want to support that.

Speaker 2 (01:00:57):
So I don't like.

Speaker 3 (01:00:58):
My only thing about it was sometimes I got to
jump in there and be like, listen, we ain't moving
right And because think about it, because Kendrick or school
boy Q now. Granted, like they all got enough money,
they ain't really incentive of it by ship, but I
mean they know they could be in the headlines. They
know they could have some viral YouTube clips if they
were talking about each other, but they don't do it.
You know, Quavo could have had a five million view

(01:01:19):
YouTube video if he wanted to make a video saying
this is why IMU and offsh don't get along, but
they don't do it. That's all I was saying to
my team is like, let's move more as a unit
and like and and there's been a lot of stuff
like that, even where I've told people like, hey, I
can't really with you if you with this person that
I look at as an op and we have a
real conversation about it and we decide that we're gonna
move differently. We're gonna not We're not going to like

(01:01:40):
just go with different people that that we don't. We
got to like move a little bit differently, or at
least that's how I want to move as a unit,
you know, because the truth is is that I could
get a lot of confused talking about everybody else's drama.
We're gonna get less druma. We're gonna have less views
talking about each other because a lot of us are not.

Speaker 1 (01:01:55):
As you may get lived, but they may get And
that's why it becomes unfair. Right, And I wonder why
don't you feel like it's a work around, like it's
a marketing tool. Why do you feel like it stops
there right that narrative doesn't continue to bring those views
back to No Jumper? Is there any credence today you
lend any credence to the work around?

Speaker 3 (01:02:16):
But see, that's the thing is that bringing viewers to
No Jumper is cool and everything, But ultimately I think
us moving in a respectable way is a lot more.
And it's your right to say because we have to
ignore the incentives because like the thing about what my
life would be like if I just followed the.

Speaker 2 (01:02:31):
Incentives, dope as good game. If I followed the incentives.

Speaker 3 (01:02:34):
Listen, maybe this interview comes out and I think to myself,
you know what, I get a million views, I'm gonna
make a YouTube video saying this dude.

Speaker 2 (01:02:42):
Like that really might work.

Speaker 3 (01:02:43):
Yeah, but I'm a piece of shit if I do that.
You know, if I got a problem with you, I
should call you a text or whatever it is.

Speaker 2 (01:02:48):
You know.

Speaker 3 (01:02:48):
So it's like, that's one thing I think a lot
of people sometimes who get into rap or have a
hard time or get into making content about rap or whatever.
Sometimes I have a hard time realizing is like give
up the short term value for the long term brows.

Speaker 1 (01:03:03):
That's good game, man. They need to soak that up.
I appreciate you, man, I'm coming by. I know you're
a busy man, you know. So another episode, man, it's
up that podcast, get that game, do something with it.

Speaker 2 (01:03:15):
Adam twenty two to skin good time.

Speaker 4 (01:03:20):
Hey it's your.

Speaker 1 (01:03:21):
Boy, louned from miss Up the podcast. Thank you for
watching the video. You just watched. To make sure you
subscribe by hitting the button you see on the screen,
or go to the next video by hitting this.

Speaker 2 (01:03:32):
Right here you see on the screen.

Speaker 4 (01:03:34):
Biggest up that part

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