Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:11):
I'm proud of myself because I'm launching Forever Young Wine
and it's like back to Skinny Girl, back to the
beginning where I walk restaurant to restaurant, talk to managers
people who don't know who I am, French restaurant owners
and managers who do the wine buying, and they're very
snooty about it. And Rose is so crowded. And my
Forever Young Rose, thank god, got the highest rating in
(00:32):
US history for this crew Class A, which is this
elevated level of Rose. We have two price points, and
the elevated price point only eighteen vineyards in the world
can make it. So I'm like walking and pounding my
chest because quite frankly, I'm the one who started this
modern version of celebrity alcohol brands. So I also feel like, okay, great,
(00:56):
all these other celebrities are in it. I did it first.
I was the first woman to be in it, so
I've paved the way for all of them. I exited
with Skinny Girl and now I'm walking back in. But
because i'm you know, I did this. I sold the company.
I sold Skinny Girl cocktails over thirteen years ago. I'm
not somebody who's still on the cover of Forbes magazine
and in Hollywood reported that everyone knows, and I'm kind
(01:18):
of trying to stake my claim and be like, listen,
I started this fucking thing, so I have a right
to be here. And I'm coming back, you know, fifteen
years older, with an elevated product, not just a cute,
whimsical product, with an elite, phenomenal wine, with a great story,
with a great name, with a superb bottle, and we
are going to try to fucking crush it again. And
(01:40):
I think we're going to. I think we're going back
in like we did the first time. So I'm very excited.
I want to talk about Sophia Ritchie and this wedding
that everybody is idealizing into this fairy tale. And while
(02:03):
she's young and beautiful and looks perfect and her fashion
was amazing and it was a Chanelle moment, and you
know it was, it looked like a fairy tale, we
don't know her, we don't know this man she married.
And here's the fairytale. She was with Scott Disick, which
definitely represents the bad boy that many of us have
been with dating them on a roller coaster, the highs,
(02:25):
the lows. It's exciting, but you feel like you have
no seatbelt on. You're in a car with no brakes.
You are breathless, and you don't feel like you're on
solid ground. And she seemingly married a nice men. She
Jewish guy named Elliott Grange converted for him and he's
wealthy and he comes from a good family. And she
has curated and planned with a team this rebrand and
(02:49):
she has a new social media page and it's Chanelle
and it's vogue and it's natural and it's fun and
it's accessible and she's doing her makeup and a bathroom
so we can I'll see it live and direct, and
she's having fun and it's not orchestrated. And everyone is
comparing it to the Kardashians that this is a new era,
(03:09):
and everyone's talking about the new aesthetic is going to
be understated, old money elegance, which is funny because everybody's
acting like this is very accessible. When she got married
at the Hotel dew Cap, I was there years ago
and I'm going this summer with Paul. It's a very expensive,
very exclusive, very elite place in the south of France,
(03:32):
and it was a star studded wedding, and she's managing
to execute this in a way where it seems accessible.
But let's not get it twisted. It's not accessible now.
No one can afford to, you know, to go there
and dress like this and do that. It's not you know,
for the masses. So I guess the lesson is there's
a way to deliver elitism where people feel included. Gwyneth
(03:56):
Paltrow has failed at it. She has made it seem
like her noses up and it's not accessible, and that
she doesn't speak to this average person. Somehow, Sophia Richie,
who is in many ways more elite now than Gwyneth Paltrow,
portrays to be, and she grew up with money. But
(04:17):
somehow people are mad at Gwyneth Paltrow but excited about
Sophia because of the platter that it came on, because
of the team that orchestrated it, because of the way
it's being distributed, because of the new TikTok page, and
all of it is just different versions of an inaccessible
fairy tale. But everybody idealizes it. And back in our day,
we idealized Brad Pitt and Jennifer Aniston, we idealized Justin
(04:40):
Bieber and Hayley Bieber. We don't know any of these people,
and we idealize all of it. We idealize Kim and
Kanye we athlete, we know them, we put them on
a pedestal. We idealize, you know, sometimes Jennifer Lopez and
Bret and Ben Affleck because they're getting back together on
a lost love rekindled. We don't fucking know anything. We
(05:00):
don't know what goes on with Machine Gun, Kelly and
Megan Fox who people said was cheating, Travis Barker and
Courtney Kardashian. We don't know these people. We don't know anything.
It's the package that they're delivering it in. So Sophia
Ritchie's package and delivery and team is smarter. Are we
just respecting the marketing or are we actually thinking we
(05:21):
know any more about the people because we don't, so
we have to give credit to the business in the package.
But why is that different than the actual package that
Chanelle Blush comes in than a Nicks, you know, a
Nix Blush. Why if what's inside is similar? How we
don't know any different? Just the package is different. We
(05:42):
don't know if Sophia Ritchie is a better or worse
person than Gwyneth Paltrow or Jennifer Aniston or Hayley Beaver.
We don't know her. We don't know. We just know
the package that it's coming in, and we don't know.
Maybe she's just smarter, We don't know. I love the
package that's coming in and it's beautiful and to be respected,
but we don't know. And you know this is talking
(06:02):
about the Kardashians. I do know this. I do know
that the Kardashians brand and package and the way it's
delivered is fuck you. You can't afford it. You can
just buy a lipgloss to try to aspire to have
it and to enter into this. This is dripping new money.
We make our cars silver and Swede and pink, and
(06:26):
we just dangle and drip the money. We tell you
that the inside of our plane is airmes we go,
and we rent Marilyn Monroe's inaccessible dress. We are fuck
you rich. Our aesthetic is fuck you new money rich.
(06:47):
And you will never attain this waste to these extensions,
these lashes, this face, this beat with the makeup. You
can just buy into it by buying a lip gloss
or a pair of shapewear undies that are gonna suck
you in, but you don't get to participate. We're not
gonna give it to you for free. We're not gonna
(07:08):
give you photos and our routine for free. You got
to go somewhere and subscribe to it. Chris Jenner has
to decide when you're gonna get the baby name. Chris
Jenner is gonna spread out the announcements of relationships, babies, divorces, affairs,
celebrity entanglements, and what goes on on an episode. She's
(07:29):
going to slowly give it to you on an ivy
drip as she deems profitable. And Sophia Richie is going
to give it all and connect with this audience live
and direct so we feel like we're connected to it.
Chris Jenner is going to parse it out as she
sees fit. She's gonna give some over here to TMZ,
(07:51):
She's gonna give some to E so she makes sure
that the headlines are all positive for her. She's gonna
sell some here, sell some there, detract from this there.
She's got to make sure that she's gonna fucking spread
that shit around in an orchestrated manner where Sofia Richie
is going to do attainable wealth, seemingly accessible wealth in
(08:12):
real time as she gives us her makeup tips and routine.
We get to be there with her. We get to
be there with her, even though it's no more attainable
than Kim Kardashian. It's simply a different esthetic. But it
just doesn't seem as manipulated. It doesn't seem as take
every fucking penny off the floor. It seems more fun,
(08:32):
like she's having fun. It doesn't seem like it has
to be perfect, and it doesn't seem like it says
fuck you. This is new money. Frankly, Sofia Richie was
born into money, but so is Gwyneth Paltrow. So here
are three very different ways of delivering wealth, Gwyneth Paltrow,
Sofia Richie, Kim Kardashian, three very different ways of delivering
(08:56):
unattainable wealth. But yet it's coming off differently. It's hitting off,
it's hitting different. Gwyneth's wealth is hitting as very intimidating,
very unrelatable Shia Gauasha Asie micro needling, bone broth. That's
(09:18):
Gwyneth Kim Kardashian. And Kylie Jenner and Chloe and Courtney
and the car Jenner's. Their wealth is coming off. Fuck you,
I'm rich. You're not. You'll never come close to whatever
this is. Sophia Richie's wealth is coming off. As it's understated,
I was born into it. I'm entirely comfortable with it.
(09:42):
I don't have a ton to prove, but I'm going
to maximize my moment, and I'm going to do it
in an elegant way, and I'm going to lean into
this new wealthy marriage in a different way than my
bad boy era.