November 20, 2025 • 62 mins
On this episode of Levels to This, Sheryl Swoopes and Terrika Foster-Brasby sit down with NFL agent and Lady Lib Sports founder Rasheeda Liberty, whose signature philosophy is simple: build the man first, the athlete second, the philanthropist third. She talks about what it really means to support players as whole people—on and off the field—and how she prepares them for a career that can change in a moment. Rasheeda gets real about relationship-building in NFL front offices, advocating for small-school athletes, and the responsibility of representation in a male-dominated industry. A powerful look at what true player development can be.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Levels to.
Speaker 2 (00:00):
This is an iHeart women's sports production in partnership with
Deep Blue Sports and Entertainment.
Speaker 1 (00:05):
You can find us on the iHeartRadio.
Speaker 2 (00:07):
App, Apple Podcasts, or wherever you get your podcasts.
Speaker 3 (00:15):
Hey, what's going on? Everybody? It's your girl? Sretha Foster Brasby.
Speaker 1 (00:18):
What's up, y'all? Is your girl? Cheryl swoops Hey?
Speaker 3 (00:22):
And this is the levels to this podcast. This is
the show we break down all the shit that women
go through. And honey, this is going to be such
a good and fun show because this show, now, we
don't usually tell everybody this, but every once in a
while we keep it a buck and so sometimes we
(00:42):
record our episodes in event just a little bit. And
this week's show we recorded on our Founder's Day for
sig mc gay Moros. When I tell you we were lit,
we wereally Yes, did you enjoy your Founder's Day? Cheryl lit?
Speaker 1 (01:00):
It's an understatement. Oh my god, Hi, you know, you know,
you know.
Speaker 2 (01:07):
It was my very first Founder's day, it was, and
just seeing all the stuff on social media gave me
like I actually had fomo because I was like, oh,
I want to be there, I want to be there,
I want to be here but you know, we we.
Speaker 1 (01:22):
Did our thing in h town. They had me outside.
Speaker 2 (01:25):
I was kicking it a little bit, had me a
few drinky dreams.
Speaker 4 (01:32):
You know.
Speaker 1 (01:33):
It was it was.
Speaker 2 (01:37):
It was a special day for me, and I actually
loved like messaging people and seeing people and texting people
Happy Founder's Day and to get it back, it was.
It was a great It was a great day.
Speaker 3 (01:50):
I love that.
Speaker 2 (01:51):
And what about you, because I know you was outside?
Speaker 3 (01:53):
Oh my god, I was outside and I was everywhere.
So as I mentioned before to those listening and may
not have taught, I'm the president of my chapter. So
that means I got to be the one to like
pop up at everybody's stuff because you gotta be presidential,
right you gotta. You want to show support at other
people's stuff so that when it's your stuff, they come
and show support for you, you know. So we have
(02:15):
three chapters in this area, not including mine, So I
had to go to new Haven, Connecticut to celebrate with
the chapter down there. Then I drove from New Haven
to Springfield, mass which is about an hour and five minutes,
to celebrate the rest of the night with the chapter
up there. So I was on the go for a
(02:36):
lot of Founder's Day. Then of course we recorded our
show earlier that day, so I had a great time.
I was lit, don't get me wrong, but I definitely
had to pop up at people's stuff. That's crazy.
Speaker 1 (02:49):
Of course you did. It was.
Speaker 2 (02:51):
It was good to see so many you know, obviously
people that I have not met, but a lot of
so rows from all old were the great I ain't
saying the great state of Texas. I'm saying the great
city of Houston, because we ain't even gonna get into
all of that, but uh, yeah, you know, Houston, we'd
be doing our thing, we be holding it down for everybody.
Speaker 3 (03:14):
You also got me in trouble.
Speaker 1 (03:16):
Hahu.
Speaker 3 (03:18):
Yeah I met in trouble. Yeah you.
Speaker 2 (03:22):
Uh huh Okay, well do tell no listen, tell tell
me how I got you in trouble.
Speaker 1 (03:27):
I needs to know.
Speaker 3 (03:28):
So my homegirl, Nicole, who is in Houston, was at
the event at Cali's Kitchen, and she met you and everybody.
I guess y'all took a group picture and all of this,
and then she then texts me and says, isn't that
funny that I met Sora Swoops before I even see you?
(03:49):
And I said, excuse.
Speaker 5 (03:51):
Me, why you They ain't got nothing to do with me, No, ma'am, No, No,
I got the kick in with Sir Sloops tonight and
I ain't seen Sore Foster Brasby.
Speaker 3 (04:03):
And I don't know how long it I feel like that.
And I said, well, look at Cheryl out here. Don't
even know that she out here getting me put on blasts.
That's crazy.
Speaker 1 (04:12):
I'm saying that ain't got nothing to do with me.
That is all on you. No, ma'am. I will not
take the blame for that.
Speaker 3 (04:20):
That's hilarious.
Speaker 1 (04:21):
But well, I guess, I guess you need to make
a trip to Houston.
Speaker 3 (04:24):
That's exactly what that means. I need to bring my
a s to U City quick plan. But now that
we have Founders Day in our rear view mirror for
the moment.
Speaker 4 (04:34):
We have Thanksgiving that is coming up, and I'm excited
about the First of all, let me just tell you
that I think that people really disrespect Thanksgiving, Like as
soon as Halloween is over, they go straight hellous.
Speaker 3 (04:47):
And I'm like, yes, ma'am, y'all are disrespected Thanksgiving. I
don't like it.
Speaker 2 (04:54):
Oh, oh, I can't stand it. And then you go
to the stores looking for your Thanksgiving stuff, like because
I like to not I don't go crazy, but I
do like to decorate, like my table and put a
few things up for Thanksgiving. But you go to the
store and you got to ask, where's the Thanksgiving stuff?
(05:14):
Because the Christmas decorations are taking over the damn store. Yes, yes,
they took over everything since that stop that.
Speaker 3 (05:25):
Yes, yes, the disrespect for Thanksgiving. So I don't like it.
We're not we're going to We're not gonna have it.
We're just it's not gonna do it. But what I
will say, though, is we have some very very very
special fun things coming up for folks who we are.
(05:45):
We understand, like we know, we understand. We know that
you know, this government shut down, although it's reopening, and
that's a different podcast for a different day on how
that shit went down, But we understand that people have
been affected various various ways by what's been going on.
And we also understand that, hey, people need a little help,
(06:07):
and if you're in a position to help other people,
then we should also take advantage of our privilege and
do what we can to help others. And so my
cohost Cheryl had an amazing idea and we go run
with it because it's the bomb. And so we want
to give some fans or a lucky fan or lucky
listener out there an opportunity to take home one thousand
(06:31):
dollars for the holidays.
Speaker 2 (06:33):
Yes, yes, yes, listen, I call it a blessing. It's
a blessing. Okay, T, But but you said it. We'll
have a whole nother conversation another day about the government shutdown.
But even before the government shutdown, Listen, people are out.
Speaker 1 (06:55):
Here struggling, like the struggle is real. And I gonna
lie to you. I have my days where.
Speaker 2 (07:02):
I'm like, what the fuck is happening today? What are
we doing? How we gonna get through, how we gonna survive?
And here's my thing. I say this all the time. God,
God has blessed me. He continues to bless me every
single day. I know you say the same thing. And
all we want to do is be a blessing to
(07:25):
someone else all the time, but especially during the holiday season.
Speaker 1 (07:31):
And so T and I.
Speaker 2 (07:33):
Both want to be a blessing to one of our amazing,
incredible listeners. And if you're not following us on Instagram,
you might want to start because that's the only way
you can potentially be the recipient of the thousand dollars.
Speaker 3 (07:54):
Absolutely, So yes, follow us on IG. That's that's number one,
all right, And we check ig all the time so
we know who's who's following and who's not. So you
got to follow us on IG and you have to
send us an email at levels to this podcast at
(08:14):
gmail dot com, so let us know why you should
be the person that's receiving this one thousand dollars, right.
I ain't asking you to write no thousand words sa yeah, like,
but just let us know briefly why you feel like
you should be the recipient of the one thousand dollars.
So you've got two steps that you gotta do. You
can't do one without the other. You gotta follow, and
(08:36):
you have to email us. So I'm gonna give you
that email again just so that you don't forget it.
Levels to this podcast at gmail dot com. I'm excited
because I.
Speaker 1 (08:48):
Know it's simple because.
Speaker 2 (08:51):
Well listen, and here's my thing. There is there y'all
should know us by now. We keep it as real
as real can be over here. There's no judgment, none
of those things. If your email says Listen, I'm struggling.
I need to I need help pay in my rent.
Speaker 1 (09:07):
Say that, say that.
Speaker 2 (09:10):
Yeah, if you're like, listen, I lost my job, I
ain't got no insurance, I don't.
Speaker 1 (09:14):
Know where food's come.
Speaker 2 (09:16):
Whatever your why is, let us know that because all
we and y'all, I know it ain't a lot, but
we just want to be a blessing to somebody out there.
Speaker 3 (09:27):
Yeah, so looking forward to that, and we will definitely
announce the winner on an upcoming episode so that way
we can reach out and get contact information and all
of that good stuff. But for today's episode and get.
Speaker 1 (09:44):
You your coolin and get your your coins.
Speaker 3 (09:47):
Yes, yes, but today we are going to kick it
with one of our sores, one of the most boss
women you could think of. I'm talking about Fortune one
hundred Companies used to run shitted Amazon on just like
oh you used to run Seegma Gameroll. She was our
international president and CEO, and now she is an nfl age.
Speaker 1 (10:10):
Still running shit, still running shit.
Speaker 3 (10:14):
Okay, b Shita is coming through today, our girl, Rashida Liberty.
We cannot wait to kick it with her. And so
while we already in the spirit of AMP and everybody
up and amping her up. Let's just go ahead and
kick this thing to the next level. All right, everybody,
(10:42):
So we told you that we had a very special
guest today, and for some reason, I really feel like
y'all think I'll be lying when I say that. But
I'm telling you we have a very special guest today.
And I'm gonna tell you what's so funny, Cheryl. What's
funny is for the last four years, well actually longer
than that, for like the last maybe eight to ten years,
(11:04):
I have either had to address this person as either
Madam First Anti Basslist, Madam First Grand or Madam Grant.
So to be able to sit here today and just
say coming to us today is the one and only
Rashida Liberty is weird as hell. I feel like I'm
(11:28):
being disrespectful. It's crazy.
Speaker 1 (11:31):
Wow.
Speaker 3 (11:33):
That further lets you know the leadership that this woman
has stepped into on many different occasions, from leading Fortune
one hundred companies to literally leading the Ladies of Sigmac
Gamureau Sorority Incorporated of over one hundred thousand people, to
now leading her own sports agency, Lady Live Sports. I
am so thrilled and excited to welcome to us today.
(11:55):
Rashida Liberty, Hey girl.
Speaker 6 (11:58):
Hey there.
Speaker 2 (12:04):
I don't feel like that is good enough for her,
but that's all I got.
Speaker 3 (12:08):
We're still working on. You know, I can always throw up,
but okay, we're gonna get this. I'm so excited to
have you, like, first and foremost, thank you for taking
some time to join us. But for those who ain't
really realized it by now, we're recording this on our
Founder's Day, so we about to cut up any way,
(12:31):
really about to cut up today. For one hundred and
three years, so you know, first off, what are your
Founder's Day plans?
Speaker 1 (12:39):
What you're doing today?
Speaker 4 (12:41):
So tonight I'm gonna hit the streets with the ladies
in Houston, Texas.
Speaker 2 (12:45):
Uh.
Speaker 6 (12:46):
They're having a.
Speaker 1 (12:46):
Big at Cali.
Speaker 4 (12:48):
Houston, so we're gonna roll up to that. It's been
a long time since I've been in the city of
Houston for a Founder's Day, so it is good just
to roll up and be a participant, not be a leaders.
I always will be a leader, but not in the room,
if that makes sense. I just want to kick it,
lay back with my soreers, and have a good time
(13:08):
and not be in that presidential mold.
Speaker 1 (13:10):
Yes, we don't want to be politically correct all the time.
Speaker 6 (13:14):
Yes, I'm not rolling with no entourage tonight.
Speaker 2 (13:19):
But but you say, how she got, she got the smile,
she already laid back, she gonna be like the kids,
says she's gonna be outside. She is gonna be out today,
yon side. I love that.
Speaker 3 (13:32):
But you know what, we definitely want to just kind
of take a deep dive into the things that you're
doing outside of the sorority, because I got I don't
even got enough time to talk about all the things
that you have done as a member of sig MC
gammeroall from Marquette to being some tactics of the Southeastern
(13:54):
Region to being our international Grand President. It's just your
mark and your legacy and some of the things that
we're continuing to do now and the visibility that we
have now as a sorority can certainly be attributed to
you and your administration. But you are doing a damn
thing in the sports world like crazy. We are always
(14:16):
talking about black women need to be in different spaces.
Black women need to be in different spaces, and you're
owning the space as an NFL agent. So just kind
of take us to the beginning as to you know
what first inspired you to want to become an NFL
agents and you know what personal experiences led you to
create Lady Live Sports.
Speaker 4 (14:37):
Yeah, so I always, I always work for Fortune one
hundred companies pretty much in the market finance area, So
building brands, financing brands, selling people, is selling brands into organizations.
And so some of the brands I work with, of course,
for Pedigree, Snickers, Wrigley, Expearmtgum Extra Gum. And you think
(14:58):
about those brands and how big they are in the
market today and how we had to go and sell
those to like the targets the Walmarts. And I said,
if I can sell brand and brand position for in
that space, surely I can do it for these young men.
And my husband is a college coach. He's a college
football coach. He also coached pro, but he loves college
(15:20):
and the collegiate level. And I always entertained young men
in and out of our house, meaning they stayed here.
They called me Auntie Da Da Da Da. And my
husband was like, you need to help these young men.
You always advising them, you need to do it. And
during the COVID timeframe, I kind of formed Lady Live.
I originally was trained by Chris Cabot, who is Pat
(15:40):
Mahomes agent. So Chris he told me, don't let your passion,
don't let your money run out before your passion does.
Speaker 6 (15:48):
But if you need me, I'll be here.
Speaker 4 (15:50):
And I decided at that time when I passed my exam,
all these agencies were calling me to come work for them.
And I said, why do y'all calling me to work
for them? Yeah, table set on the.
Speaker 6 (16:04):
Table and they and a lot of some agents to this.
Speaker 4 (16:06):
You know, some of the agents in those agencies that
try to recruit me, they said, your money gonna run out,
and you got the money and you got money, and
I was like, please, letsten I paid little big bank,
take little bank with Rashida lilivery, Let's not do that.
Speaker 1 (16:17):
Let's not do that.
Speaker 4 (16:20):
So the first year out the gate was rough. I
lost my shirt nearly a six figure loss. But after
that I just started started being smarter and building and
now we have represented twenty seven players over the last
seven years.
Speaker 1 (16:39):
That's incredible.
Speaker 4 (16:40):
So and my oldest Draft class player, he was in
Draft Class twenty nineteen, is still playing today. So Miles
Burn shout out, Miles big Pop. They all have that name.
Speaker 2 (16:57):
My question is, first of all, I think it's amazing
and like t you said, to see a black woman
in this space.
Speaker 1 (17:07):
Doing the damn thing, Like, kudos.
Speaker 2 (17:10):
To you, and I wish we had more black women
back in the day when I was playing, But you
got to start somewhere, and I so appreciate that. My
question is I got lots of them, But the first
one is do you only represent football players?
Speaker 6 (17:30):
Yes?
Speaker 1 (17:30):
And if so, why.
Speaker 4 (17:33):
I only represent professional football players because it's taken me
a long time to build my rolodecks for the National
Football League and so one of the things and I
went pretty aggressively to meet and connect with I said,
no matter what, I need at least ten to fifteen
contacts in every NFL front office.
Speaker 6 (17:50):
Yep, And I achieved that.
Speaker 4 (17:52):
But when you start saying you're going to go into
other sports, you also had to take that work.
Speaker 6 (17:57):
And one of the things I wouldn't want to do.
Speaker 4 (17:59):
I would want to build my rolex first before I
take on a client in that space, because I may
I may not have the connections to create the right
the right.
Speaker 6 (18:08):
Opportunity for them. Yeah, I don't want to build a Plank.
Speaker 4 (18:11):
I built the plane as I went before with the NFL,
and it was rough those that first year, that first year,
and after that, I said, oh nah, I'm flying in
today front office. I'm gonna meet with them. I'm gonna
get these names. So I hustle for it. So but
I do represent coaches from the NCAA perspective as well,
(18:32):
and I have started representing some some people in the
sports industry from a speaking engagement, you know, basically getting
them out there.
Speaker 3 (18:41):
Now, I love the one thing that I know that
sets you apart from other agents is that you particularly
focus on later round, undrafted HBCU players, and I'm curious
to know what your approach to like helping them look
like like, not just to make a roster, because you
just said, you know, and I know who Miles Brown is.
(19:02):
But y'all know, I'm a football girly, so I know
who Miles Brown is. But it's not just about making
a roster. It's also about sustaining a career that can
be long lasting. And so if I know anything about you,
is I know that you are someone that wants to
look what sustainability looks like and everything that you do.
So I'm just curious to know, like, you know, what
(19:24):
is your approach in helping them not only make the
league but stay in the league.
Speaker 4 (19:29):
Yeah, so I do. I have an underdog mentality. So
I don't know what that is. And maybe it's because
the first round draft picker hasn't reached out and said,
you know what, I'm desperate for aging You're it right,
But the underdogs. I like to work with them because
I like to build their brand. And what I tell
(19:51):
the guys is that we're building a man first, athlete, second,
philanthropist third, and so while they're in the league, I
am very meticulous and I work with a pr branding team.
Speaker 6 (20:02):
There's seven on that side.
Speaker 4 (20:04):
That team is working to build who they are off
the field so that if that career ends, they.
Speaker 6 (20:10):
End up transitioning into their next opportunity.
Speaker 4 (20:13):
We unfortunately had a player who was going to be
an amazing quarterback in the NFL. Amazing got injured at
a bowl game and very catastrophic. It has raised so
many questions. It's changed how our bowls work.
Speaker 6 (20:30):
In the country.
Speaker 4 (20:31):
His testimony really has shaped how they're going to handle
play calling and everything and these posts in these bowl
games to showcase NFL players, but it was unfortunately he
had to end his career and just some medical injury.
And now he's coaching and his team is doing very well.
So he's coaching. He's coaching the quarterback position, his own
(20:53):
position at his armor mater, So we kind of help.
There's a lot of mental anguish that goes into that,
so we let them know that this is going to end,
this is going in.
Speaker 6 (21:03):
So what NFL is not for long?
Speaker 4 (21:06):
It's three years average, Yeah, three years, Miles is on
Jay finished your you know, year seven is where we're at. So,
I mean, that's unusual, that's unusual.
Speaker 3 (21:16):
That's true.
Speaker 1 (21:17):
That's true.
Speaker 3 (21:18):
When you see something a player that's been in the league,
they say eight years, ten years, you'd be like, boy,
you are an anomaly.
Speaker 4 (21:25):
Yes, you're annointed, you are three years. Kalais Campbell one
of the oldest.
Speaker 6 (21:33):
I hooked up.
Speaker 4 (21:33):
I talked to Khalais Campbell at Super Bowl in Vegas,
and uh, he told me how he found his agent
because I asked questions right, and.
Speaker 6 (21:41):
He was like, man, it was just my friend. He
was going to law school.
Speaker 4 (21:44):
So he was like he didn't Never in a million
years did he think he'd be sixteen years, sixteen seventeen
years in the league, right, But that is just amazing testimony.
Of course, his agency and things like that have shifted
and changed. I think he's with Drew Rosenhaus, but I do.
I do watch that and kind of look at how
(22:05):
those agents handle their players through all of the spots,
and really I mimick them, but I can do better
because women cross them teas and dp them eyes and
we take care of them. In fact, you will not
join any when you and those big mostrosity of organizations.
You are one in the number, in an undrafted free
(22:26):
agent or a late brown guy, you are not treated yea,
you are not equal. So if you get a Tyreek Hill,
if you get a Travis Hunter, you just know that's
who they're focused on because that's where their money is
coming from.
Speaker 1 (22:39):
I mean, I feel like you can say that, Cheryl.
Speaker 3 (22:41):
I feel like we can say that with with every agency,
every cause I'll be looking at my agent sometimes like
are you gonna put my name out of there? Or
do I got to do this with myself? Friends?
Speaker 6 (22:53):
Yep, it's like no, I'm gonna go with no.
Speaker 2 (22:57):
But that's so true because example, my son when he
came out of college. You know, because I went through
probably five different agents when I was playing. And this
ain't even about me, so I don't even want to
get into that, but I am going to hit on
something that Rashida said.
Speaker 1 (23:15):
But you know, I told my son, I.
Speaker 2 (23:17):
Said, whatever agent you decide to go with, agent or agency,
make sure that they care about you as a person first,
and don't just go sign with an agency because of
the name, right, a big name. So he he signed
with a big name agency and the person that ended
(23:42):
up being his quote agent, nobody knew him.
Speaker 1 (23:46):
Wow, he was what I guess they call like like
a runner run.
Speaker 2 (23:52):
And so I had a long conversation with my son,
trying to build him back up, like you're good, but
we left and he ended up signing he left, excuse
me signing with another guy who I think completely changed
his career. And so I loved Rashida when you said,
for you at Lady Lib Sports, it's about building the man,
(24:16):
the athlete, the philanthropist. So so many times when athletes signed,
they're not thinking about those other things, like someday your
career is going to be over, so what's the plan.
Speaker 1 (24:29):
So why don't you tell.
Speaker 2 (24:31):
The people what is the hardest thing about being an
agent that maybe people don't think about or they don't know.
Speaker 4 (24:41):
It's those And this is what I asked players, Like,
right now, we're in the process of closing, we're coming
up on draft, they're coming up on their last games.
It's time to lock in, and we're meeting, you know,
trying to We can't sign anyone, of course, until after
their last collegiate game. However, is time to start making
those connections and say, hey, I'm here, Hey am I
(25:02):
You're number one, number two, number three. So I think
the biggest thing I tell people to ask their agents
is what happens when it doesn't work out your prospective agent,
when the draft is over and I'm still sitting there,
what do you do?
Speaker 6 (25:22):
And what has been your record of what you've done?
Because I've had I've had those situations. I'll never forget
I had a player, my heartbreak player, heartbreak player, April
thirty of twenty twenty two. We'll never forget it. Day three,
one of the saddest days of my life. We were
sitting there like, oh, the draft is over and you're
(25:47):
the only here and you're the only one here.
Speaker 4 (25:50):
So that feeling that I had in that moment was,
oh my god, Rashida, you fall on your knees, you.
Speaker 1 (25:58):
Pray, and you get to work.
Speaker 6 (26:00):
That's it. And I think that's the issue. Now.
Speaker 4 (26:02):
We got them up to the Steelers, we got them
down to the Falcons, like we made things happen for them,
But it was more of how do you solve in
what it doesn't work out? And I think that's the
hardest thing for agents.
Speaker 6 (26:17):
A lot of agencies, the big agencies, either you're an NFL.
Speaker 4 (26:22):
Player or you're not. Goodbye, You'll never hear from me again.
We'll try to get you something. Hey, they've got a
couple of workouts over here, YadA, YadA. They never talked
to the agency again. You know why, because that agency
is focused on the draft picks. They're not thinking about
you that you didn't make it.
Speaker 6 (26:37):
So what they shrugged their shoulders your tax right off.
Speaker 4 (26:40):
But I think the best agencies are the ones that
get in the get on that get in that prayer,
cause it with you, and get to work and grind
for you every day as if you were one of
their children trying to eat.
Speaker 1 (26:52):
And you know what that says.
Speaker 3 (26:53):
To me. That says to me also that not only
do you care, like do you actually care about the court?
Speaker 1 (27:01):
It's just that is the that is the main thing.
Speaker 3 (27:03):
Like you have to believe in me like that's and
not believe me, believe in me because everybody else may
not see what you see or see what I believe my.
Speaker 1 (27:14):
Potential is to be.
Speaker 3 (27:15):
And so when I look at larger agencies that make
those kinds of moves and operate in that way, to me,
it's like you don't even really believe in you. You
must have thought that I was gonna be that big
paycheck you was gonna get.
Speaker 1 (27:27):
Your and that was it. You didn't really believe in
me and my ability because.
Speaker 3 (27:32):
If they should still be working for me even though
my name, Because I mean, how many players in any
sport can we name that went undrafted and had fruitful
careers careers God believe in me?
Speaker 6 (27:46):
All?
Speaker 1 (27:47):
Yes, we don't.
Speaker 4 (27:48):
We don't even make our players. How we demonstrate our
belief in you is that when we pay to get
you trained, we pay to take care of you all
through the pre draft process. If we don't find you
a job, we do not get paid. You don't pay
any of that money back. So what that says to
most players is you are putting money in me. You
(28:10):
are investing in me.
Speaker 1 (28:12):
Yes, whether you are you believe in me, you believe
in me.
Speaker 4 (28:15):
I'm putting you know you can twenty five thousand and
fifty thousand in these guys.
Speaker 6 (28:21):
I believe in you.
Speaker 3 (28:22):
Right right.
Speaker 4 (28:22):
So if you think about in some of you know,
first round draft pick, you putting two fifty three eighty Yep,
that's the range.
Speaker 6 (28:30):
So if you putting that kind of money in me,
you believe in me.
Speaker 4 (28:33):
And another quote that we use in our agency is
more than a transaction.
Speaker 6 (28:38):
I are more than a transaction.
Speaker 3 (28:40):
I like that.
Speaker 6 (28:40):
Yeah, we got a contract for you to get this done.
Da da da ring.
Speaker 4 (28:43):
If you ring my doorbell at two in the morning
with your hoodie on, am I gonna call the police?
Speaker 6 (28:49):
Or am I gonna invite you in?
Speaker 3 (28:51):
Yep?
Speaker 4 (28:52):
If you don't have a place to go Thanksgiving? And
I called you on Thanksgiving by the way, because a
he ain't doing that right, How how is your think? Oh,
I'm sitting over here, I'll just watching TV.
Speaker 1 (29:02):
What you're doing?
Speaker 4 (29:02):
You need to come to Houston. You come to Houston
my house. You got Thanksgiving dinner.
Speaker 3 (29:05):
With my family because because we're family. Yeah, I got player.
Speaker 4 (29:11):
I got a player out of out of I always
call him my little my little West Coast dude because he.
Speaker 6 (29:17):
Always for nine bab Bank not a game, you know.
Speaker 1 (29:20):
So. But but he won't come, he won't fly here.
Speaker 4 (29:24):
He comes and it's off season. He comes to Houston
at least once or twice. He came for Easter. He's
meeting us at Super Bowl this year.
Speaker 6 (29:33):
Like he comes to he flies to Houston to see
his agent.
Speaker 1 (29:37):
I love that, just just out of love, Like.
Speaker 6 (29:40):
Hey's our birthday weekend. I'm gonna be down there, you know.
Or we meet up in the same city. I see
you in New Orleans. I'm in New Orleans where you
at Bourbon Street. Let's go.
Speaker 4 (29:49):
So it's it's like relationship is where you have to
trust your agent and have a personal relationship.
Speaker 6 (29:55):
Because to hear my players.
Speaker 4 (29:57):
Cry on the phone, I don't say, oh, I'm so
sorry about that. Okay, dude, get over. I'm gonna find
something right. I'm more like sometimes I may cry with you.
Speaker 1 (30:07):
It's all right, it's all right.
Speaker 6 (30:08):
But no, we gonna get to work.
Speaker 4 (30:11):
And by the way, I'm gonna get you somebody to
talk to you, because this is a bigger issue than
I can solve. And we have people who work. We
have sports performance coaches now which I didn't have initially
that helps them with that mental health piece or you know,
just grieving because they greet football.
Speaker 3 (30:26):
Yeah, I mean football becomes your lives, like your sport
becomes your life for so much of it, especially in
the later times. And I man, listen, we can have
a whole different conversation about playing a blow game and
knowing that you might be getting drafted and how what
that looks like and how people I mean, like that's
a whole different things stressed.
Speaker 1 (30:43):
It's so stressful.
Speaker 3 (30:44):
But I want to go back to something because we
talk about the scouting system, what the NFL looks like,
and it feels like there are things that people within
the system can be doing better because HBCU players really
do deserve the same visibility and opportunity that players and
foul prie programs get, but they never get it. So
I'm curious, you know, from your perspective, to know what
(31:07):
do you think they could be doing better to get
that to ensure that these players are getting that same visibility.
Speaker 6 (31:15):
Yeah, my so I started.
Speaker 4 (31:18):
My very first h VC player to make a roster
was Ryan McDaniel out of North Carolina Central back in
twenty twenty two. Ryan, I learned a lot in that
process of you have to market differently for a small
school player, and that's where bigger agencies fell. If you're
a small school player, they kind of handle you like
(31:39):
you would handle a P four. Now I have Jacoby
Jones out of Texas.
Speaker 6 (31:42):
Jacoby is like.
Speaker 4 (31:45):
That's different, that that's a whole Everybody knows who he is, right,
Leon O'Neill, Texas A and MS everybody know, wake them up.
He still know he is the pride of Aggie Land guy. Right,
he's doing nowsy. They're asking him questions on the game.
So they know those guys big powerful schools, right, But
my small school guy, I gotta make him just as popular.
Speaker 3 (32:06):
Yeah.
Speaker 4 (32:07):
So what I tend to do, like even now thinking
about my schall small small schools players I may sign,
I have to start talking to every single NFL team
usually in September October of their last year, because I
got to get them to their school. Then I sometimes
systemically like you said t yeah, like what you said, money,
(32:30):
that's why I'm start calling you t money. So is
sometimes they don't have good film because the cameras are
very poor in small schools. So I get a team
that will call me like last year and said, I'm sorry,
we love your guy, we sen your guy in person,
but when I'm going to show his film, they only
have three games in the system. Their gas ain't even
(32:52):
uploaded games. I go to the website. The person who
handles their website doesn't even have their status that they
don't have their preseason awards. They don't tell me any
biographical information. Who's his mom, who's his dad? Does he
have a former NFL player in his life? Blah blah
blah nothing. So there are some things that we need
(33:12):
to do with the small school side to invest to
get the notoriety so that you go to some of
their websites. Of some of the small school websites aren't
even verified. I mean they're social medias. I even verified
your football team and not verify.
Speaker 6 (33:26):
How does that happen? And then your star players. You
don't have a.
Speaker 4 (33:30):
Deal with Instagram or x to say my star players
need to be verified.
Speaker 6 (33:35):
We're only going to do two a year or three
a year. So that at least when a team goes to.
Speaker 4 (33:40):
Search, because they navigate their social media, they know that
that's who they're looking for. So there are some things
there now team wise, what I have gotten on every
scout about and you know, Rasheta comes out on all
of them. When I'm in personal, I said, if you
all go over to Ole, Miss, if you're going to
go over to Mississippi State, Southern.
Speaker 6 (34:01):
Miss you surely need to be getting your tail down
to Jackson State.
Speaker 3 (34:04):
That part.
Speaker 4 (34:05):
How you gonna how you gonna go around them? You
give them the same love you're in the vicinity. So
some people are like, well, we don't really.
Speaker 6 (34:13):
Have a budget.
Speaker 4 (34:14):
Yes, you knew you had a budget to go ten miles, fifteen,
twenty miles up the street. Get yourself down on the
Alcorn Mississippi, Ourcorn, Mississippi Valley, Jackson. Go see those schools.
If you're in the same area, there's no excuse. If
you're at South Carolina, why aren't you going to South
Carolina State?
Speaker 1 (34:32):
If you're at.
Speaker 4 (34:33):
North Carolina, why aren't you going to North Carolina Central?
So I push them on that and sometimes I make
them go. There was a bowl game I called the
player personnel.
Speaker 2 (34:43):
Zach.
Speaker 4 (34:44):
I'm not gonna say the team, but I called him
and I said, you need to get Yard, the only
team I represented at the HBC Legacy Ball. You need
to get your team down here. And he said, yeah,
you know, it's Mardi Gras weekend, blah. They were in
Mardi Gras. So he was like, it is expensive for
them to send them. I said, you can you mean
to tell me you can't send one of your guys
(35:04):
on a same day flight. He says, you know what,
You're right, he came down there and interviewed my player.
That's right, he can't.
Speaker 6 (35:10):
They came down there and interviewed my player and left
right back.
Speaker 4 (35:13):
How So, But it takes that level of advocacy for
these small schools, and you got to push.
Speaker 6 (35:19):
The NFL to pay attention.
Speaker 4 (35:21):
And then at the same time, I have to work
with the schools to say, hey, my guy is hot,
I need you to do what you need to do
to get him in and we're gonna collaborate a little bit.
I need you to get him working on his agility drills.
I need you to get him lifting, Like, we need
to collaborate with the school so that when he comes
out he's ready, m.
Speaker 1 (35:41):
I because I have so many follow ups that I'm
gonna let sure get in.
Speaker 2 (35:50):
Well, no, I was just gonna say, it's so good
to hear that, because.
Speaker 3 (35:57):
Somebody has to advocate for him and I.
Speaker 2 (36:00):
I've had this conversation with a lot of people before,
even on the basketball side, right, it is a little
different like HBCUs and women's basketball. But what I've always
said is there's talent. Like I don't care what school
it is, how small it is, how big it is.
Like y'all are making up excuses not to recruit or
(36:21):
not to go look at these players because I don't
care what school it is.
Speaker 1 (36:25):
There's talent there.
Speaker 3 (36:26):
So so go, let's just go.
Speaker 1 (36:28):
Yeah listen.
Speaker 2 (36:31):
So team mentioned this earlier, being a leader of over
one hundred thousand members in Sigma gammearrow now mentoring young
athletes like just sitting here talking to you and listening
to you. Honestly, I'm like, damn, where have you been
all my life? I need you with my life.
Speaker 6 (36:51):
I've been leading this thing.
Speaker 1 (36:52):
Called literally all my Sigma life. Yeah for real, it
your Sigma life.
Speaker 3 (36:59):
Now.
Speaker 2 (37:00):
Now this is chapter chapter two or three. So now
you come in my Life twenty two. But listen, I
did chapter twenty two. I like twenty two. I like
twenty two. I said this earlier about not having a
lot of women as agents on the WNBA side or
even in this space in general, let alone black women.
Speaker 1 (37:25):
How have you found.
Speaker 2 (37:28):
Kind of your way or how difficult has it been
navigating this space? And I'm just going to go with
the NFL because I can only imagine the challenges you've
had to face walking in these rooms as a black
woman representing male.
Speaker 1 (37:49):
Black football players. How challenging has that been for you.
Speaker 4 (37:54):
There's no doubt that we are very underrepresented in those spaces.
Speaker 6 (37:59):
But back to kind of.
Speaker 4 (38:00):
Where that fortune one hundred came from, I've always been
the lonely.
Speaker 6 (38:05):
Only in the room.
Speaker 4 (38:06):
I've either been the only woman, and I've definitely been
the only black and sometimes the only Black woman. So
I've always and people hate when I say this because
I say it to my family, but I've been kind
of born and bred in the corporate space by white males.
Speaker 6 (38:24):
So my style is kind of like that. And even
in the sorority, it rubbed people the wrong way a lot.
Now it rubbed people the wrong way. But when we
was bringing. But when we brought in that money and stuff,
they were like, Oh, I get it.
Speaker 4 (38:38):
That's the skill she brings. But she's not as warm
and fuzzy. Now if you my homegirl, oh, you'd be like,
people really don't know how crazy you are kind of
closed doors.
Speaker 1 (38:47):
They didn't know it.
Speaker 6 (38:48):
Now you know, my real friends, they like, they don't know.
Speaker 4 (38:51):
When I see you up there talking, I'd be like,
that is y'all just.
Speaker 6 (38:55):
Don't know.
Speaker 1 (38:57):
Real quick. I know, but I know how to turn
it on and turn it off.
Speaker 4 (39:01):
And one of the things I've always won with is
my ability to be I hate to say articulate, but
being very clear on what my position is, very clear
on what I'm representing, and not blinking. I'm not gonna
cower in those spaces. So when you come rough with me,
just and sometimes it throws them off a little bit.
Speaker 2 (39:20):
Like yeah, I kind of like it.
Speaker 4 (39:27):
And so now what's so interesting about that? I always
tell people I've never really had a problem with the
lead the NFL. I will have NFL front office people
call and give me leads.
Speaker 6 (39:39):
I have had both.
Speaker 4 (39:41):
I have had scouts a player person out telling me
who's your top five? Ah, because they know I kind
of specialize in HBCUs like not specialized. I have born
in HBC. You know, I always represent at least one.
But they know if there's a strong HBCU player, Rashida
Liberty's gonna know what it is. That's what She's gonna
know exactly who they are. And so they'll ask me,
(40:02):
give me your top four, give me your top five.
So they'll call and ask me. And then at the
same time, they know I'm in Texas, so they know
I'm in Big twelve country. They know I'm in SEC
country American Conference Conference. So they'll tell me, you need
to go look at so and so over at Houston.
I need to go look at so and so at TCU.
Let me tell you about them. So now they give
me information. And because I think they're intrigued by me,
(40:25):
because they want to know more about me, So I'll
give you, Like you know the unfortunate incident that happened
with the Dallas Cowboy a couple of weeks ago in Neeland.
Speaker 1 (40:34):
Yeah, yeah, I.
Speaker 4 (40:35):
Called and I called every single Dallas Cowboys front office
member I had in my phone all the way to
the top, except Jerry Jones.
Speaker 6 (40:44):
I didn't talk to James. But I called every single
one as well as the coaches I knew over there,
and if I didn't get them on the phone, I
sent them a text just to tell them. I want
to give you, you know, my condolences. I know this is
a tough day for you all blah blah blah. But
I'm telling you the majority agents ain't doing that.
Speaker 4 (41:01):
Yeah, the majority and I didn't do it. It's a
system of care because I believe you cannot go and
withdraw from a bank you haven't put into.
Speaker 1 (41:12):
Yeah.
Speaker 4 (41:12):
So when I when I call over there, or when
there's a situation where they know I got a guy
even though I you know, we they lost out on
a guy that I had this year.
Speaker 6 (41:21):
He went to another team in their conference. But they
forgive me for that.
Speaker 4 (41:24):
But I know that if I come up on a
draft situation, they know Rashida and they're going to answer
the phone for me.
Speaker 1 (41:30):
I love this.
Speaker 4 (41:31):
I don't just call them going a draft. I don't
just a happy birthday, happy anniversary, right. Those relationships matter.
So that's kind of how I get through. I build
with the stock that I have a lot of confidence,
and I build relationship more than.
Speaker 6 (41:45):
Just what I need to withdraw from them.
Speaker 3 (41:47):
I love that that relationship building is probably the one
thing that will when you think about going across the
spectrum of no matter what you're doing, whether you are
the athlete, whether you are the agent that you are
the coach like, relationship building is quite literally the thing
that will get you across every and all aspects of
(42:07):
any spectrum. You've got to know how to work within
your network and build your network, and it's not easy
to do that when you walking in cold You know
what I mean, because I do the same thing as
a reporter. At the end of every WNBA season, I
send thank you messages to all the PR because at
the end of the day, if it wasn't for PR,
(42:28):
I wouldn't have a job. Who's the one getting me
the interviews, Who's the one sending me the information, Who's
the one making sure you know, we have a whole
show and we want to get somebody to come on
the show.
Speaker 1 (42:38):
I got to go through PR, So I make sure
to send a thank you at the end of every season, even.
Speaker 3 (42:44):
The ones that get on my damn nerves. I still
thank you. I appreciate you, I working with you. I
can't wait because you have to build that relationship. So
I love hearing that. But you know, at the end
of it all, when you look back on what you're building,
just what kind of legacy do you want to leave.
I mean, not just for your clients, but just for
(43:05):
the next generation of women that are aspiring to represent
athletes in the sports name. Just what you want the
legacy When they say, hey, you remember Lady Live Sports?
Speaker 1 (43:16):
Do you remember what you want them to say?
Speaker 4 (43:18):
I want to be a builder of more women like
me in the field, and we do. We are still
majority female, and we used to be all female, and
then my scouting my scouting team, there were the males
and they were like, you never talk about us.
Speaker 6 (43:33):
So I'm like, y'all can give me for a discrimination suit.
Speaker 4 (43:35):
So we started bringing We did at we did enter
a joint venture with two other male agents, so now
we can't say we're fully female.
Speaker 6 (43:46):
We're female owned.
Speaker 4 (43:48):
But I definitely think the legacy is to bring up
more females in the field. Number one, if you think
of agents, female agents period, I think there may be
twenty twenty five certified right, not even that many with
players on a roster, they don't have the lips right,
And then you look at black female independent A handful
(44:09):
handful five maybe maybe, but they're all either in a
big agency, connected to an agency, connected to a group
some kind of way. But they're not independent out here there.
They have the they have the big.
Speaker 6 (44:24):
Umbrella, the shadow to work in.
Speaker 4 (44:25):
And like you said, sure with the situation, you have
agents that work in agencies.
Speaker 6 (44:32):
Nobody knows them. And just because they work with that
agency doesn't mean the agents giving them the contacts or
their roller decks they for that agency. But I guarantee
you that agency is not sharing. They're not sharing numbers
to that top office. They're not doing it. You just
work in agency.
Speaker 3 (44:46):
Guess what the other Greeks don't come from her neck too,
because half her staffs.
Speaker 1 (44:50):
As she rose, I said.
Speaker 6 (44:57):
We have we have an outphund.
Speaker 4 (44:58):
We have have anur for a Kappa in a Q.
Good lord, we left me in in but.
Speaker 1 (45:06):
Enjoy when that release came out. Let you let him in,
but you still you let him in.
Speaker 6 (45:11):
But you still running the show, period, still running the show.
Speaker 4 (45:14):
That's one I'm going today, he said, He said, But
I still got to bring on the big Mama.
Speaker 6 (45:18):
I said, that's right, that's right.
Speaker 3 (45:20):
I know that.
Speaker 6 (45:23):
That's right.
Speaker 1 (45:23):
I know that's right.
Speaker 2 (45:25):
Listen, te, I got I got a question. I got
one more question before we get out of here. And
and I kind of hinted to this earlier. So, with
like the growth of the w n b A and
just all the things going on in women's sports in general,
(45:46):
are we going to see Lady Live representing some w
n b A players anytime soon?
Speaker 6 (45:54):
You know what it is? I can't say that that
is not out of the question.
Speaker 4 (45:58):
The reason why I say that is is that that
I have a couple people, a couple of female basketball
coaches that are definitely on my line saying you don't
love me like you should, and you need.
Speaker 1 (46:11):
To you need to come on and represent me ask the.
Speaker 4 (46:15):
WNBA, in the WNA coaching world, or definitely at the
college coaching world. So I am looking at that more
from and that's how to build a rolodex, because once
you represent the coaches, you now know the connections. Once
you got the coaches, now you know how to get
the players in the spot. So I'm not saying that
it's out of the question. And I actually do know
(46:37):
someone who got WNBA certified here recently, and she has
asked to kind of like, hey, let me kind of
come along so I can see it expanding. And I'm
not gonna lie, I'm getting older. When you said legacy
to build more female agents, to build more clout and
respect in this industry, I have thought about that and said,
(46:58):
you know what, I'm about to have a son playing
college for next year, and my husband is coming off
the sideline. You know, he's getting older. It's gonna come
a time when I have to definitely sit at a
different space and not be chasing down sidelines.
Speaker 3 (47:11):
Yeah.
Speaker 6 (47:11):
So I'm gonna have to build agents, yeah, to be
a part of this agency.
Speaker 3 (47:15):
Yeah. Yeah, because I was thinking that same thing. If
you start to get people underneath the umbrella, you've got
some that represent NFL, some that represent w NBA, so
the brand still can be represented. Just that's.
Speaker 1 (47:32):
Look at what Clutch did.
Speaker 6 (47:34):
I mean what rich Fad has done.
Speaker 4 (47:35):
Rich Fad has done a great job, and he's got
you know, Nicoleon is leading the football end of it
under that umbrella. So it does become like okay, so
let me and then agencies will come in and try
to buy your agency too, Like I want to take
you in you know, as a as a subsidiary, and
I don't know about that.
Speaker 6 (47:55):
Yeah, I don't know about that.
Speaker 1 (47:57):
Don't do it. Since don't do it. Since don't do it, said,
let me tell you T.
Speaker 2 (48:03):
I just want to follow up why I said that,
because just sitting here listening to you talk and your
leadership and just your your passion for what you do,
not saying that there aren't agents on the dou W
side that.
Speaker 1 (48:20):
Aren't that passionate.
Speaker 2 (48:21):
But listen, when you have a league that's I'm going
to say, eighty five ninety black women, representation does matter.
And so to have someone that looks like you, right,
and now you're talking to these women saying, just like
the men, I care about you as a woman, as
(48:45):
an athlete and a philanthropist in that order, don't I
don't think those conversations. There's a handful, but I don't
really think those conversations are happening as much as they should.
Speaker 1 (48:56):
Be happening on the W side. And you need so
I need to have someone like you w n b A.
You need to, you need to, you need.
Speaker 6 (49:07):
To you and you all with interview on the Healthy Mark.
Speaker 3 (49:11):
Ma'am, ma'am quick Man because I want to say, Cheryl,
it's maybe what two black women is even two black
black female agents. I know Jay and she's at Clutch,
and I can't even think of another female black a.
Speaker 6 (49:32):
Woman of color is a woman of.
Speaker 1 (49:34):
Color former player yeap?
Speaker 5 (49:36):
Yeah?
Speaker 2 (49:38):
Yeah, And and it's sad that that we got to
think about it, right, Jade is the one that comes
to mind.
Speaker 3 (49:45):
She's the first one that comes to Yeah. She representing
the best of the best. And and and there are
other female agents. Lindsay's doing an amazing job at Wasserman. Yeah,
there are other female agents my homegirl. Yeah, and those
are big box, big boxes, right, Black women like we
(50:06):
were not really not nearly as represented on that.
Speaker 4 (50:09):
And I will tell you when I do meet guys. Okay,
So I have heard the story of Nicole, which I
like Nicole Leon who represents football and one of the
things that happened, and it's definitely not my story to tell,
but this is how I remember the story. There was
a first she had a high level draftic that she
(50:30):
kept trying to go after and go after, and he said,
I'll let he was interviewing agents, I'll bring her bring
her in. And she said she worked all night and
got her stuff together and went in there and she
presented to him and he was like, he didn't have
no questions, you know, she said, he was just kind
of like staring. He said, the only question I have
is why don't you have any top round players.
Speaker 1 (50:52):
Like you are cold blooded right?
Speaker 6 (50:54):
And you gave her a chance.
Speaker 1 (50:57):
That was it.
Speaker 6 (50:58):
I think it was Quinn William.
Speaker 1 (51:00):
Wow.
Speaker 4 (51:00):
He gave her a chance. And when he gave her
that chance, it transitioned his life. And he already knew
he was a top round draft pick, but he was like,
I want to do this for my sister, you know
what I'm saying. So it was a different and then
of course Jayleen Hurts and all of them started rolling.
But it's like she just needed that one that would saying,
(51:22):
you know, I know this, I know this big agency,
this big agency, that big age. And she wasn't even
big clutch back then. But these big agencies are coming
after me. But I see this sister hustling, and I
know she gonna work for me. And so there are
at the WNBA. I'm sure it's the same thing. You
do have big agencies, and some people belong in big agencies.
And then there's some that are like, you know what,
(51:44):
I just need somebody that's gonna focus on me and
hustle for me and gonna kill the game for me.
Speaker 6 (51:50):
It only focused on me. Yeah, not ten other people.
Speaker 3 (51:54):
Yeah.
Speaker 1 (51:55):
Yeah, So that's yeah.
Speaker 3 (51:57):
I'm telling you everybody has that one that that was
my my I'm still with the same agency, but I
have a different agent now because my agent got another
got another job at ESPN. But I'm gonna give her
a shout out right now. Her name is Janey. Janey
is a sore have you Founders Day?
Speaker 1 (52:15):
Janee. I talked to Jane.
Speaker 3 (52:16):
Earlier, but the fact that I knew, I know, and
I'm gonna tell you. I'm gonna tell Jane, like, Jane,
I know you listened to the show, but you're really
gonna have to listen to this one because I gave
you some love.
Speaker 1 (52:25):
Girl. But it was that that was the thing.
Speaker 3 (52:30):
It was. She didn't have the biggest name at the time,
she didn't have the biggest clientele list. But when I
spoke to Janey, I knew that she was going to
have my back, that she was going to ride for me,
that she believed in me, that she was gonna have
the tough conversations, and she even was the one who
would be like, Tea, I'm gonna need you to take
that tweet down. Girl.
Speaker 1 (52:50):
You was doing a little too much with that one. Yeah,
I need you to.
Speaker 3 (52:52):
I need you to, I need you to bring that
one back because you are here a while and I'm
trying to get you paid. You are here acting a
food And I was like, I appreciate that that the
type of those are the type of people that you
need on your team, not the ones that are gonna
always be like, hey, I got you, I'm gonna do this,
but also the ones that's gonna be like, you're doing
a bit too much.
Speaker 1 (53:11):
You making my job harder. Scale it back, scale it back?
Speaker 6 (53:14):
Do you want do you want truth? Serahmon?
Speaker 3 (53:16):
Or not exactly exactly. So, giving a shout out to
my girl Janet. She's doing big things at ESPN L.
But it's been amazing to have you on a show.
Thank you so excited. I'm trying to get me in
flight to Houston. It's a little too late, it's two fifty.
Speaker 2 (53:35):
We're gonna we're gonna hold it down for you. Don
say what I'm saying and let you know I don't
be outside. They getting me out.
Speaker 1 (53:40):
They got you outside.
Speaker 3 (53:41):
They live stream and I'm gonna be looking at the
live stream just because I know.
Speaker 1 (53:45):
I already know y'all gonna be on that live and
we gotta get up.
Speaker 6 (53:48):
We gotta get our picture.
Speaker 3 (53:49):
See what I'm saying, Yes, ma'am, Yes, M'm mess, a
whole mess, but I want.
Speaker 6 (53:55):
To see y'all a y'all bring in, y'all show the super.
Speaker 3 (53:57):
Bowl right listen here. You gotta say nothing to me
because I'm gonna be at super Bowl anyway. Y'all know
I'm a coach in the league, So just go ahead and.
Speaker 1 (54:08):
Ain't making it to the super Bowl.
Speaker 6 (54:12):
We're having a We're having a party. Our agency is
having a party.
Speaker 1 (54:17):
So that's all you need to tell me.
Speaker 6 (54:18):
Y'all might need to y'all might need to record at
the party or something.
Speaker 1 (54:21):
I don't know. I don't know.
Speaker 3 (54:24):
You ain't gotta you, ain't got to threaten me with
a good time. I'm in there.
Speaker 1 (54:27):
I love that.
Speaker 6 (54:29):
Get you some of the get you some people to
come through their interview with.
Speaker 1 (54:33):
Be a time. Listen. Yes, I love it.
Speaker 6 (54:37):
Yeah, We're gonna make that happen. I love it. I
love it.
Speaker 2 (54:40):
I love it.
Speaker 3 (54:40):
Well, thank you so much for joining us. Please enjoy
the rest of your day. Keep killing the game, like
just just keep killing the game, keep putting it on.
The representation does matter, and we really appreciate it. I
know those young men and their families appreciate it.
Speaker 6 (54:54):
But we appreciate you. Thank you, thank you so much. Yes,
we do, thank you so much.
Speaker 1 (55:00):
So we do thank you.
Speaker 6 (55:01):
Follow you, follow us.
Speaker 4 (55:02):
Lady Lived, nineteen twenty two. If you got a client,
got a potential player, you need to share them. It's
that time of the year. If they going to the
draft next year, you want them to play fourteen. We
got to talk to them today.
Speaker 1 (55:14):
That's right, that's right. I love that.
Speaker 2 (55:17):
I love that, Lady Live, nineteen twenty two. Got it
ex a instam.
Speaker 3 (55:37):
Man, it was such a great conversation, man, talking to Rashida.
And it's still like I said, man, it's still funny
calling her Rashitah. I've been calling her madam grad for
the last ten years.
Speaker 1 (55:46):
If ha ha ha sad, I'm just gonna call her sorrow.
Speaker 3 (55:50):
I'm telling you, she is such a such a boss woman,
like just you know, being able to step into the
NFL space that isn't entirely over by women, let alone
Black women, and doing so at a high level, and
still recognizing that there's still things that she want to
learn and still things that she wants to get better at.
I have nothing but respect for her for that.
Speaker 2 (56:12):
I mean I could have had this conversation with her
for a minute, you know, t having played the game
for so long and been in that space where you're
always trying to find the right agency or the right agent.
And I will say this, I was very fortunate to
have worked with some amazing women, some amazing agents. But
(56:37):
what I loved about this conversation with Rashida is one
the realness and how she talked about you know, for them,
it's all about the man, the athlete, the philanthropist in
that order. There aren't a lot of agents or agencies
out there who honestly care about anything other than how
(57:01):
many dollars can you put it in my pocket?
Speaker 3 (57:03):
Yeah?
Speaker 2 (57:04):
And so I what I want, and I'm gonna put
it out there because I just said it to her. Rashida,
you need to come on over to this side and
rep some of these WNBA players.
Speaker 3 (57:15):
Six, yeah, one hundred.
Speaker 1 (57:17):
We'll just put it out there.
Speaker 3 (57:18):
One hundred percent agree like someone of her caliber, with
her values, in her philosophy, and how she has mentored
young men. And we've already seen how she's mentored young women,
just based on what she's already done through her sorority life,
what she's done through other businesses, and even through her
(57:38):
NFL agency where she hires other women. She talked about,
you know, we finally added some dudes, We finally got
some men because she was women driven. So we know, okay,
how much she can mentor important young women. We've already
seen it. So it'd be great if she came over
to the WNBA. But thanks for you know, thanks for
jumping on, thanks for having the time to come and
(58:00):
kick it with us. And if you guys loved Rashida
as much as we did, we definitely want you guys
to let us know and tell us about that. But
it's time for us to level out with our girlcial swoop.
So it says what you what you got for us today?
Speaker 2 (58:16):
You know what this is just listening to Rashida talk
and knowing how she cares about her her athletes and
her people and all the things that she does for them.
I just felt this was fitting for not just this
conversation but in general, real simple y'all. And it says,
(58:37):
surround yourself with women who pray behind your back.
Speaker 3 (58:42):
M h.
Speaker 6 (58:46):
M.
Speaker 2 (58:47):
Surround yourself with women who pray behind your back?
Speaker 1 (58:53):
Why is that important?
Speaker 2 (58:56):
Because to me, it's the same thing as make sure
you got friends who are are lifting you up and
putting your name in rooms that you're not in. To me,
that's how you know you got real true not only friendships,
but people who care about you and only want good
(59:17):
things for you.
Speaker 1 (59:18):
And I'm cool.
Speaker 2 (59:19):
You can be like, say, someone pray for you, Okay, great,
you can tell me that, but are you really doing
that behind my back? That's what I need.
Speaker 3 (59:28):
Right right, and I need to make sure to say
you pray like p r a y, not like p
r e y.
Speaker 6 (59:34):
You feel me?
Speaker 2 (59:35):
So thank you, yeah, thank you, thank you, yeah b
r a y thank you.
Speaker 3 (59:45):
Oh my god.
Speaker 2 (59:46):
But yeah, because we got we got some of the
We got some of those pr e ys too.
Speaker 3 (59:50):
And they will absolutely pray behind your back. What at
a heartby So there's that. But no, that's a very
good one. Thanks for sharing that great info. As always,
you always have some great positive uplifting messages for us
at the end of the show. And this is indeed
the end of the show. So we thank you guys
(01:00:11):
so much for kicking it with us and always showing
Levels to this podcast.
Speaker 1 (01:00:14):
A lot of love.
Speaker 3 (01:00:16):
Make sure that you guys are listening wherever you get
your podcasts, Apple, iHeart, Spotify, Whatever's and leave a review
because we need to know what you think about what
we're doing. If it sucks, leave a review. But don't
really leave a review, because if you leave a review
because you think the show sucks, I'm gonna find you
and I'm gonna tell you about yourself so well, and
(01:00:38):
so you might not want to do that, but no,
please leave us a review. Send us an email at
Levels to this podcast at gmail dot com. Let us
know follow us on Instagram at lttpod. Remember this is
not just our show, it is our show, so we
definitely want to hear from you. Make sure you are
following us on Instagram at ltt pod. And I know
(01:01:01):
I always say this email address, but you really want
to listen this time. Levels to this podcast at gmail
dot com because remember we are giving away one thousand
dollars for the holidays. If we want you to be
able to get into that giveaway, so you've got to
follow us on Instagram. You've got to send us an
email of why you should be the recipient of that
(01:01:23):
one thousand dollars and we will announce the winner before
the Christmas holiday. So I guess that means you got
to really tune in to make sure you been won't.
So there's it. But until next time, friends, where we
will be back with another seller podcast. Keep your mentals
ground level and we will be back next week.
Speaker 2 (01:01:45):
Peace. Listen to Levels to This on America's number one
podcast network, iHeart open your free iHeart app and search
Levels to This with Cheryl Swoops and Tarika Foster Brasby
and start listening
Levels to.
Speaker 2 (00:00):
This is an iHeart women's sports production in partnership with
Deep Blue Sports and Entertainment.
Speaker 1 (00:05):
You can find us on the iHeartRadio.
Speaker 2 (00:07):
App, Apple Podcasts, or wherever you get your podcasts.
Speaker 3 (00:15):
Hey, what's going on? Everybody? It's your girl? Sretha Foster Brasby.
Speaker 1 (00:18):
What's up, y'all? Is your girl? Cheryl swoops Hey?
Speaker 3 (00:22):
And this is the levels to this podcast. This is
the show we break down all the shit that women
go through. And honey, this is going to be such
a good and fun show because this show, now, we
don't usually tell everybody this, but every once in a
while we keep it a buck and so sometimes we
(00:42):
record our episodes in event just a little bit. And
this week's show we recorded on our Founder's Day for
sig mc gay Moros. When I tell you we were lit,
we wereally Yes, did you enjoy your Founder's Day? Cheryl lit?
Speaker 1 (01:00):
It's an understatement. Oh my god, Hi, you know, you know,
you know.
Speaker 2 (01:07):
It was my very first Founder's day, it was, and
just seeing all the stuff on social media gave me
like I actually had fomo because I was like, oh,
I want to be there, I want to be there,
I want to be here but you know, we we.
Speaker 1 (01:22):
Did our thing in h town. They had me outside.
Speaker 2 (01:25):
I was kicking it a little bit, had me a
few drinky dreams.
Speaker 4 (01:32):
You know.
Speaker 1 (01:33):
It was it was.
Speaker 2 (01:37):
It was a special day for me, and I actually
loved like messaging people and seeing people and texting people
Happy Founder's Day and to get it back, it was.
It was a great It was a great day.
Speaker 3 (01:50):
I love that.
Speaker 2 (01:51):
And what about you, because I know you was outside?
Speaker 3 (01:53):
Oh my god, I was outside and I was everywhere.
So as I mentioned before to those listening and may
not have taught, I'm the president of my chapter. So
that means I got to be the one to like
pop up at everybody's stuff because you gotta be presidential,
right you gotta. You want to show support at other
people's stuff so that when it's your stuff, they come
and show support for you, you know. So we have
(02:15):
three chapters in this area, not including mine, So I
had to go to new Haven, Connecticut to celebrate with
the chapter down there. Then I drove from New Haven
to Springfield, mass which is about an hour and five minutes,
to celebrate the rest of the night with the chapter
up there. So I was on the go for a
(02:36):
lot of Founder's Day. Then of course we recorded our
show earlier that day, so I had a great time.
I was lit, don't get me wrong, but I definitely
had to pop up at people's stuff. That's crazy.
Speaker 1 (02:49):
Of course you did. It was.
Speaker 2 (02:51):
It was good to see so many you know, obviously
people that I have not met, but a lot of
so rows from all old were the great I ain't
saying the great state of Texas. I'm saying the great
city of Houston, because we ain't even gonna get into
all of that, but uh, yeah, you know, Houston, we'd
be doing our thing, we be holding it down for everybody.
Speaker 3 (03:14):
You also got me in trouble.
Speaker 1 (03:16):
Hahu.
Speaker 3 (03:18):
Yeah I met in trouble. Yeah you.
Speaker 2 (03:22):
Uh huh Okay, well do tell no listen, tell tell
me how I got you in trouble.
Speaker 1 (03:27):
I needs to know.
Speaker 3 (03:28):
So my homegirl, Nicole, who is in Houston, was at
the event at Cali's Kitchen, and she met you and everybody.
I guess y'all took a group picture and all of this,
and then she then texts me and says, isn't that
funny that I met Sora Swoops before I even see you?
(03:49):
And I said, excuse.
Speaker 5 (03:51):
Me, why you They ain't got nothing to do with me, No, ma'am, No, No,
I got the kick in with Sir Sloops tonight and
I ain't seen Sore Foster Brasby.
Speaker 3 (04:03):
And I don't know how long it I feel like that.
And I said, well, look at Cheryl out here. Don't
even know that she out here getting me put on blasts.
That's crazy.
Speaker 1 (04:12):
I'm saying that ain't got nothing to do with me.
That is all on you. No, ma'am. I will not
take the blame for that.
Speaker 3 (04:20):
That's hilarious.
Speaker 1 (04:21):
But well, I guess, I guess you need to make
a trip to Houston.
Speaker 3 (04:24):
That's exactly what that means. I need to bring my
a s to U City quick plan. But now that
we have Founders Day in our rear view mirror for
the moment.
Speaker 4 (04:34):
We have Thanksgiving that is coming up, and I'm excited
about the First of all, let me just tell you
that I think that people really disrespect Thanksgiving, Like as
soon as Halloween is over, they go straight hellous.
Speaker 3 (04:47):
And I'm like, yes, ma'am, y'all are disrespected Thanksgiving. I
don't like it.
Speaker 2 (04:54):
Oh, oh, I can't stand it. And then you go
to the stores looking for your Thanksgiving stuff, like because
I like to not I don't go crazy, but I
do like to decorate, like my table and put a
few things up for Thanksgiving. But you go to the
store and you got to ask, where's the Thanksgiving stuff?
(05:14):
Because the Christmas decorations are taking over the damn store. Yes, yes,
they took over everything since that stop that.
Speaker 3 (05:25):
Yes, yes, the disrespect for Thanksgiving. So I don't like it.
We're not we're going to We're not gonna have it.
We're just it's not gonna do it. But what I
will say, though, is we have some very very very
special fun things coming up for folks who we are.
(05:45):
We understand, like we know, we understand. We know that
you know, this government shut down, although it's reopening, and
that's a different podcast for a different day on how
that shit went down, But we understand that people have
been affected various various ways by what's been going on.
And we also understand that, hey, people need a little help,
(06:07):
and if you're in a position to help other people,
then we should also take advantage of our privilege and
do what we can to help others. And so my
cohost Cheryl had an amazing idea and we go run
with it because it's the bomb. And so we want
to give some fans or a lucky fan or lucky
listener out there an opportunity to take home one thousand
(06:31):
dollars for the holidays.
Speaker 2 (06:33):
Yes, yes, yes, listen, I call it a blessing. It's
a blessing. Okay, T, But but you said it. We'll
have a whole nother conversation another day about the government shutdown.
But even before the government shutdown, Listen, people are out.
Speaker 1 (06:55):
Here struggling, like the struggle is real. And I gonna
lie to you. I have my days where.
Speaker 2 (07:02):
I'm like, what the fuck is happening today? What are
we doing? How we gonna get through, how we gonna survive?
And here's my thing. I say this all the time. God,
God has blessed me. He continues to bless me every
single day. I know you say the same thing. And
all we want to do is be a blessing to
(07:25):
someone else all the time, but especially during the holiday season.
Speaker 1 (07:31):
And so T and I.
Speaker 2 (07:33):
Both want to be a blessing to one of our amazing,
incredible listeners. And if you're not following us on Instagram,
you might want to start because that's the only way
you can potentially be the recipient of the thousand dollars.
Speaker 3 (07:54):
Absolutely, So yes, follow us on IG. That's that's number one,
all right, And we check ig all the time so
we know who's who's following and who's not. So you
got to follow us on IG and you have to
send us an email at levels to this podcast at
(08:14):
gmail dot com, so let us know why you should
be the person that's receiving this one thousand dollars, right.
I ain't asking you to write no thousand words sa yeah, like,
but just let us know briefly why you feel like
you should be the recipient of the one thousand dollars.
So you've got two steps that you gotta do. You
can't do one without the other. You gotta follow, and
(08:36):
you have to email us. So I'm gonna give you
that email again just so that you don't forget it.
Levels to this podcast at gmail dot com. I'm excited
because I.
Speaker 1 (08:48):
Know it's simple because.
Speaker 2 (08:51):
Well listen, and here's my thing. There is there y'all
should know us by now. We keep it as real
as real can be over here. There's no judgment, none
of those things. If your email says Listen, I'm struggling.
I need to I need help pay in my rent.
Speaker 1 (09:07):
Say that, say that.
Speaker 2 (09:10):
Yeah, if you're like, listen, I lost my job, I
ain't got no insurance, I don't.
Speaker 1 (09:14):
Know where food's come.
Speaker 2 (09:16):
Whatever your why is, let us know that because all
we and y'all, I know it ain't a lot, but
we just want to be a blessing to somebody out there.
Speaker 3 (09:27):
Yeah, so looking forward to that, and we will definitely
announce the winner on an upcoming episode so that way
we can reach out and get contact information and all
of that good stuff. But for today's episode and get.
Speaker 1 (09:44):
You your coolin and get your your coins.
Speaker 3 (09:47):
Yes, yes, but today we are going to kick it
with one of our sores, one of the most boss
women you could think of. I'm talking about Fortune one
hundred Companies used to run shitted Amazon on just like
oh you used to run Seegma Gameroll. She was our
international president and CEO, and now she is an nfl age.
Speaker 1 (10:10):
Still running shit, still running shit.
Speaker 3 (10:14):
Okay, b Shita is coming through today, our girl, Rashida Liberty.
We cannot wait to kick it with her. And so
while we already in the spirit of AMP and everybody
up and amping her up. Let's just go ahead and
kick this thing to the next level. All right, everybody,
(10:42):
So we told you that we had a very special
guest today, and for some reason, I really feel like
y'all think I'll be lying when I say that. But
I'm telling you we have a very special guest today.
And I'm gonna tell you what's so funny, Cheryl. What's
funny is for the last four years, well actually longer
than that, for like the last maybe eight to ten years,
(11:04):
I have either had to address this person as either
Madam First Anti Basslist, Madam First Grand or Madam Grant.
So to be able to sit here today and just
say coming to us today is the one and only
Rashida Liberty is weird as hell. I feel like I'm
(11:28):
being disrespectful. It's crazy.
Speaker 1 (11:31):
Wow.
Speaker 3 (11:33):
That further lets you know the leadership that this woman
has stepped into on many different occasions, from leading Fortune
one hundred companies to literally leading the Ladies of Sigmac
Gamureau Sorority Incorporated of over one hundred thousand people, to
now leading her own sports agency, Lady Live Sports. I
am so thrilled and excited to welcome to us today.
(11:55):
Rashida Liberty, Hey girl.
Speaker 6 (11:58):
Hey there.
Speaker 2 (12:04):
I don't feel like that is good enough for her,
but that's all I got.
Speaker 3 (12:08):
We're still working on. You know, I can always throw up,
but okay, we're gonna get this. I'm so excited to
have you, like, first and foremost, thank you for taking
some time to join us. But for those who ain't
really realized it by now, we're recording this on our
Founder's Day, so we about to cut up any way,
(12:31):
really about to cut up today. For one hundred and
three years, so you know, first off, what are your
Founder's Day plans?
Speaker 1 (12:39):
What you're doing today?
Speaker 4 (12:41):
So tonight I'm gonna hit the streets with the ladies
in Houston, Texas.
Speaker 2 (12:45):
Uh.
Speaker 6 (12:46):
They're having a.
Speaker 1 (12:46):
Big at Cali.
Speaker 4 (12:48):
Houston, so we're gonna roll up to that. It's been
a long time since I've been in the city of
Houston for a Founder's Day, so it is good just
to roll up and be a participant, not be a leaders.
I always will be a leader, but not in the room,
if that makes sense. I just want to kick it,
lay back with my soreers, and have a good time
(13:08):
and not be in that presidential mold.
Speaker 1 (13:10):
Yes, we don't want to be politically correct all the time.
Speaker 6 (13:14):
Yes, I'm not rolling with no entourage tonight.
Speaker 2 (13:19):
But but you say, how she got, she got the smile,
she already laid back, she gonna be like the kids,
says she's gonna be outside. She is gonna be out today,
yon side. I love that.
Speaker 3 (13:32):
But you know what, we definitely want to just kind
of take a deep dive into the things that you're
doing outside of the sorority, because I got I don't
even got enough time to talk about all the things
that you have done as a member of sig MC
gammeroall from Marquette to being some tactics of the Southeastern
(13:54):
Region to being our international Grand President. It's just your
mark and your legacy and some of the things that
we're continuing to do now and the visibility that we
have now as a sorority can certainly be attributed to
you and your administration. But you are doing a damn
thing in the sports world like crazy. We are always
(14:16):
talking about black women need to be in different spaces.
Black women need to be in different spaces, and you're
owning the space as an NFL agent. So just kind
of take us to the beginning as to you know
what first inspired you to want to become an NFL
agents and you know what personal experiences led you to
create Lady Live Sports.
Speaker 4 (14:37):
Yeah, so I always, I always work for Fortune one
hundred companies pretty much in the market finance area, So
building brands, financing brands, selling people, is selling brands into organizations.
And so some of the brands I work with, of course,
for Pedigree, Snickers, Wrigley, Expearmtgum Extra Gum. And you think
(14:58):
about those brands and how big they are in the
market today and how we had to go and sell
those to like the targets the Walmarts. And I said,
if I can sell brand and brand position for in
that space, surely I can do it for these young men.
And my husband is a college coach. He's a college
football coach. He also coached pro, but he loves college
(15:20):
and the collegiate level. And I always entertained young men
in and out of our house, meaning they stayed here.
They called me Auntie Da Da Da Da. And my
husband was like, you need to help these young men.
You always advising them, you need to do it. And
during the COVID timeframe, I kind of formed Lady Live.
I originally was trained by Chris Cabot, who is Pat
(15:40):
Mahomes agent. So Chris he told me, don't let your passion,
don't let your money run out before your passion does.
Speaker 6 (15:48):
But if you need me, I'll be here.
Speaker 4 (15:50):
And I decided at that time when I passed my exam,
all these agencies were calling me to come work for them.
And I said, why do y'all calling me to work
for them? Yeah, table set on the.
Speaker 6 (16:04):
Table and they and a lot of some agents to this.
Speaker 4 (16:06):
You know, some of the agents in those agencies that
try to recruit me, they said, your money gonna run out,
and you got the money and you got money, and
I was like, please, letsten I paid little big bank,
take little bank with Rashida lilivery, Let's not do that.
Speaker 1 (16:17):
Let's not do that.
Speaker 4 (16:20):
So the first year out the gate was rough. I
lost my shirt nearly a six figure loss. But after
that I just started started being smarter and building and
now we have represented twenty seven players over the last
seven years.
Speaker 1 (16:39):
That's incredible.
Speaker 4 (16:40):
So and my oldest Draft class player, he was in
Draft Class twenty nineteen, is still playing today. So Miles
Burn shout out, Miles big Pop. They all have that name.
Speaker 2 (16:57):
My question is, first of all, I think it's amazing
and like t you said, to see a black woman
in this space.
Speaker 1 (17:07):
Doing the damn thing, Like, kudos.
Speaker 2 (17:10):
To you, and I wish we had more black women
back in the day when I was playing, But you
got to start somewhere, and I so appreciate that. My
question is I got lots of them, But the first
one is do you only represent football players?
Speaker 6 (17:30):
Yes?
Speaker 1 (17:30):
And if so, why.
Speaker 4 (17:33):
I only represent professional football players because it's taken me
a long time to build my rolodecks for the National
Football League and so one of the things and I
went pretty aggressively to meet and connect with I said,
no matter what, I need at least ten to fifteen
contacts in every NFL front office.
Speaker 6 (17:50):
Yep, And I achieved that.
Speaker 4 (17:52):
But when you start saying you're going to go into
other sports, you also had to take that work.
Speaker 6 (17:57):
And one of the things I wouldn't want to do.
Speaker 4 (17:59):
I would want to build my rolex first before I
take on a client in that space, because I may
I may not have the connections to create the right
the right.
Speaker 6 (18:08):
Opportunity for them. Yeah, I don't want to build a Plank.
Speaker 4 (18:11):
I built the plane as I went before with the NFL,
and it was rough those that first year, that first year,
and after that, I said, oh nah, I'm flying in
today front office. I'm gonna meet with them. I'm gonna
get these names. So I hustle for it. So but
I do represent coaches from the NCAA perspective as well,
(18:32):
and I have started representing some some people in the
sports industry from a speaking engagement, you know, basically getting
them out there.
Speaker 3 (18:41):
Now, I love the one thing that I know that
sets you apart from other agents is that you particularly
focus on later round, undrafted HBCU players, and I'm curious
to know what your approach to like helping them look
like like, not just to make a roster, because you
just said, you know, and I know who Miles Brown is.
(19:02):
But y'all know, I'm a football girly, so I know
who Miles Brown is. But it's not just about making
a roster. It's also about sustaining a career that can
be long lasting. And so if I know anything about you,
is I know that you are someone that wants to
look what sustainability looks like and everything that you do.
So I'm just curious to know, like, you know, what
(19:24):
is your approach in helping them not only make the
league but stay in the league.
Speaker 4 (19:29):
Yeah, so I do. I have an underdog mentality. So
I don't know what that is. And maybe it's because
the first round draft picker hasn't reached out and said,
you know what, I'm desperate for aging You're it right,
But the underdogs. I like to work with them because
I like to build their brand. And what I tell
(19:51):
the guys is that we're building a man first, athlete, second,
philanthropist third, and so while they're in the league, I
am very meticulous and I work with a pr branding team.
Speaker 6 (20:02):
There's seven on that side.
Speaker 4 (20:04):
That team is working to build who they are off
the field so that if that career ends, they.
Speaker 6 (20:10):
End up transitioning into their next opportunity.
Speaker 4 (20:13):
We unfortunately had a player who was going to be
an amazing quarterback in the NFL. Amazing got injured at
a bowl game and very catastrophic. It has raised so
many questions. It's changed how our bowls work.
Speaker 6 (20:30):
In the country.
Speaker 4 (20:31):
His testimony really has shaped how they're going to handle
play calling and everything and these posts in these bowl
games to showcase NFL players, but it was unfortunately he
had to end his career and just some medical injury.
And now he's coaching and his team is doing very well.
So he's coaching. He's coaching the quarterback position, his own
(20:53):
position at his armor mater, So we kind of help.
There's a lot of mental anguish that goes into that,
so we let them know that this is going to end,
this is going in.
Speaker 6 (21:03):
So what NFL is not for long?
Speaker 4 (21:06):
It's three years average, Yeah, three years, Miles is on
Jay finished your you know, year seven is where we're at. So,
I mean, that's unusual, that's unusual.
Speaker 3 (21:16):
That's true.
Speaker 1 (21:17):
That's true.
Speaker 3 (21:18):
When you see something a player that's been in the league,
they say eight years, ten years, you'd be like, boy,
you are an anomaly.
Speaker 4 (21:25):
Yes, you're annointed, you are three years. Kalais Campbell one
of the oldest.
Speaker 6 (21:33):
I hooked up.
Speaker 4 (21:33):
I talked to Khalais Campbell at Super Bowl in Vegas,
and uh, he told me how he found his agent
because I asked questions right, and.
Speaker 6 (21:41):
He was like, man, it was just my friend. He
was going to law school.
Speaker 4 (21:44):
So he was like he didn't Never in a million
years did he think he'd be sixteen years, sixteen seventeen
years in the league, right, But that is just amazing testimony.
Of course, his agency and things like that have shifted
and changed. I think he's with Drew Rosenhaus, but I do.
I do watch that and kind of look at how
(22:05):
those agents handle their players through all of the spots,
and really I mimick them, but I can do better
because women cross them teas and dp them eyes and
we take care of them. In fact, you will not
join any when you and those big mostrosity of organizations.
You are one in the number, in an undrafted free
(22:26):
agent or a late brown guy, you are not treated yea,
you are not equal. So if you get a Tyreek Hill,
if you get a Travis Hunter, you just know that's
who they're focused on because that's where their money is
coming from.
Speaker 1 (22:39):
I mean, I feel like you can say that, Cheryl.
Speaker 3 (22:41):
I feel like we can say that with with every agency,
every cause I'll be looking at my agent sometimes like
are you gonna put my name out of there? Or
do I got to do this with myself? Friends?
Speaker 6 (22:53):
Yep, it's like no, I'm gonna go with no.
Speaker 2 (22:57):
But that's so true because example, my son when he
came out of college. You know, because I went through
probably five different agents when I was playing. And this
ain't even about me, so I don't even want to
get into that, but I am going to hit on
something that Rashida said.
Speaker 1 (23:15):
But you know, I told my son, I.
Speaker 2 (23:17):
Said, whatever agent you decide to go with, agent or agency,
make sure that they care about you as a person first,
and don't just go sign with an agency because of
the name, right, a big name. So he he signed
with a big name agency and the person that ended
(23:42):
up being his quote agent, nobody knew him.
Speaker 1 (23:46):
Wow, he was what I guess they call like like
a runner run.
Speaker 2 (23:52):
And so I had a long conversation with my son,
trying to build him back up, like you're good, but
we left and he ended up signing he left, excuse
me signing with another guy who I think completely changed
his career. And so I loved Rashida when you said,
for you at Lady Lib Sports, it's about building the man,
(24:16):
the athlete, the philanthropist. So so many times when athletes signed,
they're not thinking about those other things, like someday your
career is going to be over, so what's the plan.
Speaker 1 (24:29):
So why don't you tell.
Speaker 2 (24:31):
The people what is the hardest thing about being an
agent that maybe people don't think about or they don't know.
Speaker 4 (24:41):
It's those And this is what I asked players, Like,
right now, we're in the process of closing, we're coming
up on draft, they're coming up on their last games.
It's time to lock in, and we're meeting, you know,
trying to We can't sign anyone, of course, until after
their last collegiate game. However, is time to start making
those connections and say, hey, I'm here, Hey am I
(25:02):
You're number one, number two, number three. So I think
the biggest thing I tell people to ask their agents
is what happens when it doesn't work out your prospective agent,
when the draft is over and I'm still sitting there,
what do you do?
Speaker 6 (25:22):
And what has been your record of what you've done?
Because I've had I've had those situations. I'll never forget
I had a player, my heartbreak player, heartbreak player, April
thirty of twenty twenty two. We'll never forget it. Day three,
one of the saddest days of my life. We were
sitting there like, oh, the draft is over and you're
(25:47):
the only here and you're the only one here.
Speaker 4 (25:50):
So that feeling that I had in that moment was,
oh my god, Rashida, you fall on your knees, you.
Speaker 1 (25:58):
Pray, and you get to work.
Speaker 6 (26:00):
That's it. And I think that's the issue. Now.
Speaker 4 (26:02):
We got them up to the Steelers, we got them
down to the Falcons, like we made things happen for them,
But it was more of how do you solve in
what it doesn't work out? And I think that's the
hardest thing for agents.
Speaker 6 (26:17):
A lot of agencies, the big agencies, either you're an NFL.
Speaker 4 (26:22):
Player or you're not. Goodbye, You'll never hear from me again.
We'll try to get you something. Hey, they've got a
couple of workouts over here, YadA, YadA. They never talked
to the agency again. You know why, because that agency
is focused on the draft picks. They're not thinking about
you that you didn't make it.
Speaker 6 (26:37):
So what they shrugged their shoulders your tax right off.
Speaker 4 (26:40):
But I think the best agencies are the ones that
get in the get on that get in that prayer,
cause it with you, and get to work and grind
for you every day as if you were one of
their children trying to eat.
Speaker 1 (26:52):
And you know what that says.
Speaker 3 (26:53):
To me. That says to me also that not only
do you care, like do you actually care about the court?
Speaker 1 (27:01):
It's just that is the that is the main thing.
Speaker 3 (27:03):
Like you have to believe in me like that's and
not believe me, believe in me because everybody else may
not see what you see or see what I believe my.
Speaker 1 (27:14):
Potential is to be.
Speaker 3 (27:15):
And so when I look at larger agencies that make
those kinds of moves and operate in that way, to me,
it's like you don't even really believe in you. You
must have thought that I was gonna be that big
paycheck you was gonna get.
Speaker 1 (27:27):
Your and that was it. You didn't really believe in
me and my ability because.
Speaker 3 (27:32):
If they should still be working for me even though
my name, Because I mean, how many players in any
sport can we name that went undrafted and had fruitful
careers careers God believe in me?
Speaker 6 (27:46):
All?
Speaker 1 (27:47):
Yes, we don't.
Speaker 4 (27:48):
We don't even make our players. How we demonstrate our
belief in you is that when we pay to get
you trained, we pay to take care of you all
through the pre draft process. If we don't find you
a job, we do not get paid. You don't pay
any of that money back. So what that says to
most players is you are putting money in me. You
(28:10):
are investing in me.
Speaker 1 (28:12):
Yes, whether you are you believe in me, you believe
in me.
Speaker 4 (28:15):
I'm putting you know you can twenty five thousand and
fifty thousand in these guys.
Speaker 6 (28:21):
I believe in you.
Speaker 3 (28:22):
Right right.
Speaker 4 (28:22):
So if you think about in some of you know,
first round draft pick, you putting two fifty three eighty Yep,
that's the range.
Speaker 6 (28:30):
So if you putting that kind of money in me,
you believe in me.
Speaker 4 (28:33):
And another quote that we use in our agency is
more than a transaction.
Speaker 6 (28:38):
I are more than a transaction.
Speaker 3 (28:40):
I like that.
Speaker 6 (28:40):
Yeah, we got a contract for you to get this done.
Da da da ring.
Speaker 4 (28:43):
If you ring my doorbell at two in the morning
with your hoodie on, am I gonna call the police?
Speaker 6 (28:49):
Or am I gonna invite you in?
Speaker 3 (28:51):
Yep?
Speaker 4 (28:52):
If you don't have a place to go Thanksgiving? And
I called you on Thanksgiving by the way, because a
he ain't doing that right, How how is your think? Oh,
I'm sitting over here, I'll just watching TV.
Speaker 1 (29:02):
What you're doing?
Speaker 4 (29:02):
You need to come to Houston. You come to Houston
my house. You got Thanksgiving dinner.
Speaker 3 (29:05):
With my family because because we're family. Yeah, I got player.
Speaker 4 (29:11):
I got a player out of out of I always
call him my little my little West Coast dude because he.
Speaker 6 (29:17):
Always for nine bab Bank not a game, you know.
Speaker 1 (29:20):
So. But but he won't come, he won't fly here.
Speaker 4 (29:24):
He comes and it's off season. He comes to Houston
at least once or twice. He came for Easter. He's
meeting us at Super Bowl this year.
Speaker 6 (29:33):
Like he comes to he flies to Houston to see
his agent.
Speaker 1 (29:37):
I love that, just just out of love, Like.
Speaker 6 (29:40):
Hey's our birthday weekend. I'm gonna be down there, you know.
Or we meet up in the same city. I see
you in New Orleans. I'm in New Orleans where you
at Bourbon Street. Let's go.
Speaker 4 (29:49):
So it's it's like relationship is where you have to
trust your agent and have a personal relationship.
Speaker 6 (29:55):
Because to hear my players.
Speaker 4 (29:57):
Cry on the phone, I don't say, oh, I'm so
sorry about that. Okay, dude, get over. I'm gonna find
something right. I'm more like sometimes I may cry with you.
Speaker 1 (30:07):
It's all right, it's all right.
Speaker 6 (30:08):
But no, we gonna get to work.
Speaker 4 (30:11):
And by the way, I'm gonna get you somebody to
talk to you, because this is a bigger issue than
I can solve. And we have people who work. We
have sports performance coaches now which I didn't have initially
that helps them with that mental health piece or you know,
just grieving because they greet football.
Speaker 3 (30:26):
Yeah, I mean football becomes your lives, like your sport
becomes your life for so much of it, especially in
the later times. And I man, listen, we can have
a whole different conversation about playing a blow game and
knowing that you might be getting drafted and how what
that looks like and how people I mean, like that's
a whole different things stressed.
Speaker 1 (30:43):
It's so stressful.
Speaker 3 (30:44):
But I want to go back to something because we
talk about the scouting system, what the NFL looks like,
and it feels like there are things that people within
the system can be doing better because HBCU players really
do deserve the same visibility and opportunity that players and
foul prie programs get, but they never get it. So
I'm curious, you know, from your perspective, to know what
(31:07):
do you think they could be doing better to get
that to ensure that these players are getting that same visibility.
Speaker 6 (31:15):
Yeah, my so I started.
Speaker 4 (31:18):
My very first h VC player to make a roster
was Ryan McDaniel out of North Carolina Central back in
twenty twenty two. Ryan, I learned a lot in that
process of you have to market differently for a small
school player, and that's where bigger agencies fell. If you're
a small school player, they kind of handle you like
(31:39):
you would handle a P four. Now I have Jacoby
Jones out of Texas.
Speaker 6 (31:42):
Jacoby is like.
Speaker 4 (31:45):
That's different, that that's a whole Everybody knows who he is, right,
Leon O'Neill, Texas A and MS everybody know, wake them up.
He still know he is the pride of Aggie Land guy. Right,
he's doing nowsy. They're asking him questions on the game.
So they know those guys big powerful schools, right, But
my small school guy, I gotta make him just as popular.
Speaker 3 (32:06):
Yeah.
Speaker 4 (32:07):
So what I tend to do, like even now thinking
about my schall small small schools players I may sign,
I have to start talking to every single NFL team
usually in September October of their last year, because I
got to get them to their school. Then I sometimes
systemically like you said t yeah, like what you said, money,
(32:30):
that's why I'm start calling you t money. So is
sometimes they don't have good film because the cameras are
very poor in small schools. So I get a team
that will call me like last year and said, I'm sorry,
we love your guy, we sen your guy in person,
but when I'm going to show his film, they only
have three games in the system. Their gas ain't even
(32:52):
uploaded games. I go to the website. The person who
handles their website doesn't even have their status that they
don't have their preseason awards. They don't tell me any
biographical information. Who's his mom, who's his dad? Does he
have a former NFL player in his life? Blah blah
blah nothing. So there are some things that we need
(33:12):
to do with the small school side to invest to
get the notoriety so that you go to some of
their websites. Of some of the small school websites aren't
even verified. I mean they're social medias. I even verified
your football team and not verify.
Speaker 6 (33:26):
How does that happen? And then your star players. You
don't have a.
Speaker 4 (33:30):
Deal with Instagram or x to say my star players
need to be verified.
Speaker 6 (33:35):
We're only going to do two a year or three
a year. So that at least when a team goes to.
Speaker 4 (33:40):
Search, because they navigate their social media, they know that
that's who they're looking for. So there are some things
there now team wise, what I have gotten on every
scout about and you know, Rasheta comes out on all
of them. When I'm in personal, I said, if you
all go over to Ole, Miss, if you're going to
go over to Mississippi State, Southern.
Speaker 6 (34:01):
Miss you surely need to be getting your tail down
to Jackson State.
Speaker 3 (34:04):
That part.
Speaker 4 (34:05):
How you gonna how you gonna go around them? You
give them the same love you're in the vicinity. So
some people are like, well, we don't really.
Speaker 6 (34:13):
Have a budget.
Speaker 4 (34:14):
Yes, you knew you had a budget to go ten miles, fifteen,
twenty miles up the street. Get yourself down on the
Alcorn Mississippi, Ourcorn, Mississippi Valley, Jackson. Go see those schools.
If you're in the same area, there's no excuse. If
you're at South Carolina, why aren't you going to South
Carolina State?
Speaker 1 (34:32):
If you're at.
Speaker 4 (34:33):
North Carolina, why aren't you going to North Carolina Central?
So I push them on that and sometimes I make
them go. There was a bowl game I called the
player personnel.
Speaker 2 (34:43):
Zach.
Speaker 4 (34:44):
I'm not gonna say the team, but I called him
and I said, you need to get Yard, the only
team I represented at the HBC Legacy Ball. You need
to get your team down here. And he said, yeah,
you know, it's Mardi Gras weekend, blah. They were in
Mardi Gras. So he was like, it is expensive for
them to send them. I said, you can you mean
to tell me you can't send one of your guys
(35:04):
on a same day flight. He says, you know what,
You're right, he came down there and interviewed my player.
That's right, he can't.
Speaker 6 (35:10):
They came down there and interviewed my player and left
right back.
Speaker 4 (35:13):
How So, But it takes that level of advocacy for
these small schools, and you got to push.
Speaker 6 (35:19):
The NFL to pay attention.
Speaker 4 (35:21):
And then at the same time, I have to work
with the schools to say, hey, my guy is hot,
I need you to do what you need to do
to get him in and we're gonna collaborate a little bit.
I need you to get him working on his agility drills.
I need you to get him lifting, Like, we need
to collaborate with the school so that when he comes
out he's ready, m.
Speaker 1 (35:41):
I because I have so many follow ups that I'm
gonna let sure get in.
Speaker 2 (35:50):
Well, no, I was just gonna say, it's so good
to hear that, because.
Speaker 3 (35:57):
Somebody has to advocate for him and I.
Speaker 2 (36:00):
I've had this conversation with a lot of people before,
even on the basketball side, right, it is a little
different like HBCUs and women's basketball. But what I've always
said is there's talent. Like I don't care what school
it is, how small it is, how big it is.
Like y'all are making up excuses not to recruit or
(36:21):
not to go look at these players because I don't
care what school it is.
Speaker 1 (36:25):
There's talent there.
Speaker 3 (36:26):
So so go, let's just go.
Speaker 1 (36:28):
Yeah listen.
Speaker 2 (36:31):
So team mentioned this earlier, being a leader of over
one hundred thousand members in Sigma gammearrow now mentoring young
athletes like just sitting here talking to you and listening
to you. Honestly, I'm like, damn, where have you been
all my life? I need you with my life.
Speaker 6 (36:51):
I've been leading this thing.
Speaker 1 (36:52):
Called literally all my Sigma life. Yeah for real, it
your Sigma life.
Speaker 3 (36:59):
Now.
Speaker 2 (37:00):
Now this is chapter chapter two or three. So now
you come in my Life twenty two. But listen, I
did chapter twenty two. I like twenty two. I like
twenty two. I said this earlier about not having a
lot of women as agents on the WNBA side or
even in this space in general, let alone black women.
Speaker 1 (37:25):
How have you found.
Speaker 2 (37:28):
Kind of your way or how difficult has it been
navigating this space? And I'm just going to go with
the NFL because I can only imagine the challenges you've
had to face walking in these rooms as a black
woman representing male.
Speaker 1 (37:49):
Black football players. How challenging has that been for you.
Speaker 4 (37:54):
There's no doubt that we are very underrepresented in those spaces.
Speaker 6 (37:59):
But back to kind of.
Speaker 4 (38:00):
Where that fortune one hundred came from, I've always been
the lonely.
Speaker 6 (38:05):
Only in the room.
Speaker 4 (38:06):
I've either been the only woman, and I've definitely been
the only black and sometimes the only Black woman. So
I've always and people hate when I say this because
I say it to my family, but I've been kind
of born and bred in the corporate space by white males.
Speaker 6 (38:24):
So my style is kind of like that. And even
in the sorority, it rubbed people the wrong way a lot.
Now it rubbed people the wrong way. But when we
was bringing. But when we brought in that money and stuff,
they were like, Oh, I get it.
Speaker 4 (38:38):
That's the skill she brings. But she's not as warm
and fuzzy. Now if you my homegirl, oh, you'd be like,
people really don't know how crazy you are kind of
closed doors.
Speaker 1 (38:47):
They didn't know it.
Speaker 6 (38:48):
Now you know, my real friends, they like, they don't know.
Speaker 4 (38:51):
When I see you up there talking, I'd be like,
that is y'all just.
Speaker 6 (38:55):
Don't know.
Speaker 1 (38:57):
Real quick. I know, but I know how to turn
it on and turn it off.
Speaker 4 (39:01):
And one of the things I've always won with is
my ability to be I hate to say articulate, but
being very clear on what my position is, very clear
on what I'm representing, and not blinking. I'm not gonna
cower in those spaces. So when you come rough with me,
just and sometimes it throws them off a little bit.
Speaker 2 (39:20):
Like yeah, I kind of like it.
Speaker 4 (39:27):
And so now what's so interesting about that? I always
tell people I've never really had a problem with the
lead the NFL. I will have NFL front office people
call and give me leads.
Speaker 6 (39:39):
I have had both.
Speaker 4 (39:41):
I have had scouts a player person out telling me
who's your top five? Ah, because they know I kind
of specialize in HBCUs like not specialized. I have born
in HBC. You know, I always represent at least one.
But they know if there's a strong HBCU player, Rashida
Liberty's gonna know what it is. That's what She's gonna
know exactly who they are. And so they'll ask me,
(40:02):
give me your top four, give me your top five.
So they'll call and ask me. And then at the
same time, they know I'm in Texas, so they know
I'm in Big twelve country. They know I'm in SEC
country American Conference Conference. So they'll tell me, you need
to go look at so and so over at Houston.
I need to go look at so and so at TCU.
Let me tell you about them. So now they give
me information. And because I think they're intrigued by me,
(40:25):
because they want to know more about me, So I'll
give you, Like you know the unfortunate incident that happened
with the Dallas Cowboy a couple of weeks ago in Neeland.
Speaker 1 (40:34):
Yeah, yeah, I.
Speaker 4 (40:35):
Called and I called every single Dallas Cowboys front office
member I had in my phone all the way to
the top, except Jerry Jones.
Speaker 6 (40:44):
I didn't talk to James. But I called every single
one as well as the coaches I knew over there,
and if I didn't get them on the phone, I
sent them a text just to tell them. I want
to give you, you know, my condolences. I know this is
a tough day for you all blah blah blah. But
I'm telling you the majority agents ain't doing that.
Speaker 4 (41:01):
Yeah, the majority and I didn't do it. It's a
system of care because I believe you cannot go and
withdraw from a bank you haven't put into.
Speaker 1 (41:12):
Yeah.
Speaker 4 (41:12):
So when I when I call over there, or when
there's a situation where they know I got a guy
even though I you know, we they lost out on
a guy that I had this year.
Speaker 6 (41:21):
He went to another team in their conference. But they
forgive me for that.
Speaker 4 (41:24):
But I know that if I come up on a
draft situation, they know Rashida and they're going to answer
the phone for me.
Speaker 1 (41:30):
I love this.
Speaker 4 (41:31):
I don't just call them going a draft. I don't
just a happy birthday, happy anniversary, right. Those relationships matter.
So that's kind of how I get through. I build
with the stock that I have a lot of confidence,
and I build relationship more than.
Speaker 6 (41:45):
Just what I need to withdraw from them.
Speaker 3 (41:47):
I love that that relationship building is probably the one
thing that will when you think about going across the
spectrum of no matter what you're doing, whether you are
the athlete, whether you are the agent that you are
the coach like, relationship building is quite literally the thing
that will get you across every and all aspects of
(42:07):
any spectrum. You've got to know how to work within
your network and build your network, and it's not easy
to do that when you walking in cold You know
what I mean, because I do the same thing as
a reporter. At the end of every WNBA season, I
send thank you messages to all the PR because at
the end of the day, if it wasn't for PR,
(42:28):
I wouldn't have a job. Who's the one getting me
the interviews, Who's the one sending me the information, Who's
the one making sure you know, we have a whole
show and we want to get somebody to come on
the show.
Speaker 1 (42:38):
I got to go through PR, So I make sure
to send a thank you at the end of every season, even.
Speaker 3 (42:44):
The ones that get on my damn nerves. I still
thank you. I appreciate you, I working with you. I
can't wait because you have to build that relationship. So
I love hearing that. But you know, at the end
of it all, when you look back on what you're building,
just what kind of legacy do you want to leave.
I mean, not just for your clients, but just for
(43:05):
the next generation of women that are aspiring to represent
athletes in the sports name. Just what you want the
legacy When they say, hey, you remember Lady Live Sports?
Speaker 1 (43:16):
Do you remember what you want them to say?
Speaker 4 (43:18):
I want to be a builder of more women like
me in the field, and we do. We are still
majority female, and we used to be all female, and
then my scouting my scouting team, there were the males
and they were like, you never talk about us.
Speaker 6 (43:33):
So I'm like, y'all can give me for a discrimination suit.
Speaker 4 (43:35):
So we started bringing We did at we did enter
a joint venture with two other male agents, so now
we can't say we're fully female.
Speaker 6 (43:46):
We're female owned.
Speaker 4 (43:48):
But I definitely think the legacy is to bring up
more females in the field. Number one, if you think
of agents, female agents period, I think there may be
twenty twenty five certified right, not even that many with
players on a roster, they don't have the lips right,
And then you look at black female independent A handful
(44:09):
handful five maybe maybe, but they're all either in a
big agency, connected to an agency, connected to a group
some kind of way. But they're not independent out here there.
They have the they have the big.
Speaker 6 (44:24):
Umbrella, the shadow to work in.
Speaker 4 (44:25):
And like you said, sure with the situation, you have
agents that work in agencies.
Speaker 6 (44:32):
Nobody knows them. And just because they work with that
agency doesn't mean the agents giving them the contacts or
their roller decks they for that agency. But I guarantee
you that agency is not sharing. They're not sharing numbers
to that top office. They're not doing it. You just
work in agency.
Speaker 3 (44:46):
Guess what the other Greeks don't come from her neck too,
because half her staffs.
Speaker 1 (44:50):
As she rose, I said.
Speaker 6 (44:57):
We have we have an outphund.
Speaker 4 (44:58):
We have have anur for a Kappa in a Q.
Good lord, we left me in in but.
Speaker 1 (45:06):
Enjoy when that release came out. Let you let him in,
but you still you let him in.
Speaker 6 (45:11):
But you still running the show, period, still running the show.
Speaker 4 (45:14):
That's one I'm going today, he said, He said, But
I still got to bring on the big Mama.
Speaker 6 (45:18):
I said, that's right, that's right.
Speaker 3 (45:20):
I know that.
Speaker 6 (45:23):
That's right.
Speaker 1 (45:23):
I know that's right.
Speaker 2 (45:25):
Listen, te, I got I got a question. I got
one more question before we get out of here. And
and I kind of hinted to this earlier. So, with
like the growth of the w n b A and
just all the things going on in women's sports in general,
(45:46):
are we going to see Lady Live representing some w
n b A players anytime soon?
Speaker 6 (45:54):
You know what it is? I can't say that that
is not out of the question.
Speaker 4 (45:58):
The reason why I say that is is that that
I have a couple people, a couple of female basketball
coaches that are definitely on my line saying you don't
love me like you should, and you need.
Speaker 1 (46:11):
To you need to come on and represent me ask the.
Speaker 4 (46:15):
WNBA, in the WNA coaching world, or definitely at the
college coaching world. So I am looking at that more
from and that's how to build a rolodex, because once
you represent the coaches, you now know the connections. Once
you got the coaches, now you know how to get
the players in the spot. So I'm not saying that
it's out of the question. And I actually do know
(46:37):
someone who got WNBA certified here recently, and she has
asked to kind of like, hey, let me kind of
come along so I can see it expanding. And I'm
not gonna lie, I'm getting older. When you said legacy
to build more female agents, to build more clout and
respect in this industry, I have thought about that and said,
(46:58):
you know what, I'm about to have a son playing
college for next year, and my husband is coming off
the sideline. You know, he's getting older. It's gonna come
a time when I have to definitely sit at a
different space and not be chasing down sidelines.
Speaker 3 (47:11):
Yeah.
Speaker 6 (47:11):
So I'm gonna have to build agents, yeah, to be
a part of this agency.
Speaker 3 (47:15):
Yeah. Yeah, because I was thinking that same thing. If
you start to get people underneath the umbrella, you've got
some that represent NFL, some that represent w NBA, so
the brand still can be represented. Just that's.
Speaker 1 (47:32):
Look at what Clutch did.
Speaker 6 (47:34):
I mean what rich Fad has done.
Speaker 4 (47:35):
Rich Fad has done a great job, and he's got
you know, Nicoleon is leading the football end of it
under that umbrella. So it does become like okay, so
let me and then agencies will come in and try
to buy your agency too, Like I want to take
you in you know, as a as a subsidiary, and
I don't know about that.
Speaker 6 (47:55):
Yeah, I don't know about that.
Speaker 1 (47:57):
Don't do it. Since don't do it. Since don't do it, said,
let me tell you T.
Speaker 2 (48:03):
I just want to follow up why I said that,
because just sitting here listening to you talk and your
leadership and just your your passion for what you do,
not saying that there aren't agents on the dou W
side that.
Speaker 1 (48:20):
Aren't that passionate.
Speaker 2 (48:21):
But listen, when you have a league that's I'm going
to say, eighty five ninety black women, representation does matter.
And so to have someone that looks like you, right,
and now you're talking to these women saying, just like
the men, I care about you as a woman, as
(48:45):
an athlete and a philanthropist in that order, don't I
don't think those conversations. There's a handful, but I don't
really think those conversations are happening as much as they should.
Speaker 1 (48:56):
Be happening on the W side. And you need so
I need to have someone like you w n b A.
You need to, you need to, you need.
Speaker 6 (49:07):
To you and you all with interview on the Healthy Mark.
Speaker 3 (49:11):
Ma'am, ma'am quick Man because I want to say, Cheryl,
it's maybe what two black women is even two black
black female agents. I know Jay and she's at Clutch,
and I can't even think of another female black a.
Speaker 6 (49:32):
Woman of color is a woman of.
Speaker 1 (49:34):
Color former player yeap?
Speaker 5 (49:36):
Yeah?
Speaker 2 (49:38):
Yeah, And and it's sad that that we got to
think about it, right, Jade is the one that comes
to mind.
Speaker 3 (49:45):
She's the first one that comes to Yeah. She representing
the best of the best. And and and there are
other female agents. Lindsay's doing an amazing job at Wasserman. Yeah,
there are other female agents my homegirl. Yeah, and those
are big box, big boxes, right, Black women like we
(50:06):
were not really not nearly as represented on that.
Speaker 4 (50:09):
And I will tell you when I do meet guys. Okay,
So I have heard the story of Nicole, which I
like Nicole Leon who represents football and one of the
things that happened, and it's definitely not my story to tell,
but this is how I remember the story. There was
a first she had a high level draftic that she
(50:30):
kept trying to go after and go after, and he said,
I'll let he was interviewing agents, I'll bring her bring
her in. And she said she worked all night and
got her stuff together and went in there and she
presented to him and he was like, he didn't have
no questions, you know, she said, he was just kind
of like staring. He said, the only question I have
is why don't you have any top round players.
Speaker 1 (50:52):
Like you are cold blooded right?
Speaker 6 (50:54):
And you gave her a chance.
Speaker 1 (50:57):
That was it.
Speaker 6 (50:58):
I think it was Quinn William.
Speaker 1 (51:00):
Wow.
Speaker 4 (51:00):
He gave her a chance. And when he gave her
that chance, it transitioned his life. And he already knew
he was a top round draft pick, but he was like,
I want to do this for my sister, you know
what I'm saying. So it was a different and then
of course Jayleen Hurts and all of them started rolling.
But it's like she just needed that one that would saying,
(51:22):
you know, I know this, I know this big agency,
this big agency, that big age. And she wasn't even
big clutch back then. But these big agencies are coming
after me. But I see this sister hustling, and I
know she gonna work for me. And so there are
at the WNBA. I'm sure it's the same thing. You
do have big agencies, and some people belong in big agencies.
And then there's some that are like, you know what,
(51:44):
I just need somebody that's gonna focus on me and
hustle for me and gonna kill the game for me.
Speaker 6 (51:50):
It only focused on me. Yeah, not ten other people.
Speaker 3 (51:54):
Yeah.
Speaker 1 (51:55):
Yeah, So that's yeah.
Speaker 3 (51:57):
I'm telling you everybody has that one that that was
my my I'm still with the same agency, but I
have a different agent now because my agent got another
got another job at ESPN. But I'm gonna give her
a shout out right now. Her name is Janey. Janey
is a sore have you Founders Day?
Speaker 1 (52:15):
Janee. I talked to Jane.
Speaker 3 (52:16):
Earlier, but the fact that I knew, I know, and
I'm gonna tell you. I'm gonna tell Jane, like, Jane,
I know you listened to the show, but you're really
gonna have to listen to this one because I gave
you some love.
Speaker 1 (52:25):
Girl. But it was that that was the thing.
Speaker 3 (52:30):
It was. She didn't have the biggest name at the time,
she didn't have the biggest clientele list. But when I
spoke to Janey, I knew that she was going to
have my back, that she was going to ride for me,
that she believed in me, that she was gonna have
the tough conversations, and she even was the one who
would be like, Tea, I'm gonna need you to take
that tweet down. Girl.
Speaker 1 (52:50):
You was doing a little too much with that one. Yeah,
I need you to.
Speaker 3 (52:52):
I need you to, I need you to bring that
one back because you are here a while and I'm
trying to get you paid. You are here acting a
food And I was like, I appreciate that that the
type of those are the type of people that you
need on your team, not the ones that are gonna
always be like, hey, I got you, I'm gonna do this,
but also the ones that's gonna be like, you're doing
a bit too much.
Speaker 1 (53:11):
You making my job harder. Scale it back, scale it back?
Speaker 6 (53:14):
Do you want do you want truth? Serahmon?
Speaker 3 (53:16):
Or not exactly exactly. So, giving a shout out to
my girl Janet. She's doing big things at ESPN L.
But it's been amazing to have you on a show.
Thank you so excited. I'm trying to get me in
flight to Houston. It's a little too late, it's two fifty.
Speaker 2 (53:35):
We're gonna we're gonna hold it down for you. Don
say what I'm saying and let you know I don't
be outside. They getting me out.
Speaker 1 (53:40):
They got you outside.
Speaker 3 (53:41):
They live stream and I'm gonna be looking at the
live stream just because I know.
Speaker 1 (53:45):
I already know y'all gonna be on that live and
we gotta get up.
Speaker 6 (53:48):
We gotta get our picture.
Speaker 3 (53:49):
See what I'm saying, Yes, ma'am, Yes, M'm mess, a
whole mess, but I want.
Speaker 6 (53:55):
To see y'all a y'all bring in, y'all show the super.
Speaker 3 (53:57):
Bowl right listen here. You gotta say nothing to me
because I'm gonna be at super Bowl anyway. Y'all know
I'm a coach in the league, So just go ahead and.
Speaker 1 (54:08):
Ain't making it to the super Bowl.
Speaker 6 (54:12):
We're having a We're having a party. Our agency is
having a party.
Speaker 1 (54:17):
So that's all you need to tell me.
Speaker 6 (54:18):
Y'all might need to y'all might need to record at
the party or something.
Speaker 1 (54:21):
I don't know. I don't know.
Speaker 3 (54:24):
You ain't gotta you, ain't got to threaten me with
a good time. I'm in there.
Speaker 1 (54:27):
I love that.
Speaker 6 (54:29):
Get you some of the get you some people to
come through their interview with.
Speaker 1 (54:33):
Be a time. Listen. Yes, I love it.
Speaker 6 (54:37):
Yeah, We're gonna make that happen. I love it. I
love it.
Speaker 2 (54:40):
I love it.
Speaker 3 (54:40):
Well, thank you so much for joining us. Please enjoy
the rest of your day. Keep killing the game, like
just just keep killing the game, keep putting it on.
The representation does matter, and we really appreciate it. I
know those young men and their families appreciate it.
Speaker 6 (54:54):
But we appreciate you. Thank you, thank you so much. Yes,
we do, thank you so much.
Speaker 1 (55:00):
So we do thank you.
Speaker 6 (55:01):
Follow you, follow us.
Speaker 4 (55:02):
Lady Lived, nineteen twenty two. If you got a client,
got a potential player, you need to share them. It's
that time of the year. If they going to the
draft next year, you want them to play fourteen. We
got to talk to them today.
Speaker 1 (55:14):
That's right, that's right. I love that.
Speaker 2 (55:17):
I love that, Lady Live, nineteen twenty two. Got it
ex a instam.
Speaker 3 (55:37):
Man, it was such a great conversation, man, talking to Rashida.
And it's still like I said, man, it's still funny
calling her Rashitah. I've been calling her madam grad for
the last ten years.
Speaker 1 (55:46):
If ha ha ha sad, I'm just gonna call her sorrow.
Speaker 3 (55:50):
I'm telling you, she is such a such a boss woman,
like just you know, being able to step into the
NFL space that isn't entirely over by women, let alone
Black women, and doing so at a high level, and
still recognizing that there's still things that she want to
learn and still things that she wants to get better at.
I have nothing but respect for her for that.
Speaker 2 (56:12):
I mean I could have had this conversation with her
for a minute, you know, t having played the game
for so long and been in that space where you're
always trying to find the right agency or the right agent.
And I will say this, I was very fortunate to
have worked with some amazing women, some amazing agents. But
(56:37):
what I loved about this conversation with Rashida is one
the realness and how she talked about you know, for them,
it's all about the man, the athlete, the philanthropist in
that order. There aren't a lot of agents or agencies
out there who honestly care about anything other than how
(57:01):
many dollars can you put it in my pocket?
Speaker 3 (57:03):
Yeah?
Speaker 2 (57:04):
And so I what I want, and I'm gonna put
it out there because I just said it to her. Rashida,
you need to come on over to this side and
rep some of these WNBA players.
Speaker 3 (57:15):
Six, yeah, one hundred.
Speaker 1 (57:17):
We'll just put it out there.
Speaker 3 (57:18):
One hundred percent agree like someone of her caliber, with
her values, in her philosophy, and how she has mentored
young men. And we've already seen how she's mentored young women,
just based on what she's already done through her sorority life,
what she's done through other businesses, and even through her
(57:38):
NFL agency where she hires other women. She talked about,
you know, we finally added some dudes, We finally got
some men because she was women driven. So we know, okay,
how much she can mentor important young women. We've already
seen it. So it'd be great if she came over
to the WNBA. But thanks for you know, thanks for
jumping on, thanks for having the time to come and
(58:00):
kick it with us. And if you guys loved Rashida
as much as we did, we definitely want you guys
to let us know and tell us about that. But
it's time for us to level out with our girlcial swoop.
So it says what you what you got for us today?
Speaker 2 (58:16):
You know what this is just listening to Rashida talk
and knowing how she cares about her her athletes and
her people and all the things that she does for them.
I just felt this was fitting for not just this
conversation but in general, real simple y'all. And it says,
(58:37):
surround yourself with women who pray behind your back.
Speaker 3 (58:42):
M h.
Speaker 6 (58:46):
M.
Speaker 2 (58:47):
Surround yourself with women who pray behind your back?
Speaker 1 (58:53):
Why is that important?
Speaker 2 (58:56):
Because to me, it's the same thing as make sure
you got friends who are are lifting you up and
putting your name in rooms that you're not in. To me,
that's how you know you got real true not only friendships,
but people who care about you and only want good
(59:17):
things for you.
Speaker 1 (59:18):
And I'm cool.
Speaker 2 (59:19):
You can be like, say, someone pray for you, Okay, great,
you can tell me that, but are you really doing
that behind my back? That's what I need.
Speaker 3 (59:28):
Right right, and I need to make sure to say
you pray like p r a y, not like p
r e y.
Speaker 6 (59:34):
You feel me?
Speaker 2 (59:35):
So thank you, yeah, thank you, thank you, yeah b
r a y thank you.
Speaker 3 (59:45):
Oh my god.
Speaker 2 (59:46):
But yeah, because we got we got some of the
We got some of those pr e ys too.
Speaker 3 (59:50):
And they will absolutely pray behind your back. What at
a heartby So there's that. But no, that's a very
good one. Thanks for sharing that great info. As always,
you always have some great positive uplifting messages for us
at the end of the show. And this is indeed
the end of the show. So we thank you guys
(01:00:11):
so much for kicking it with us and always showing
Levels to this podcast.
Speaker 1 (01:00:14):
A lot of love.
Speaker 3 (01:00:16):
Make sure that you guys are listening wherever you get
your podcasts, Apple, iHeart, Spotify, Whatever's and leave a review
because we need to know what you think about what
we're doing. If it sucks, leave a review. But don't
really leave a review, because if you leave a review
because you think the show sucks, I'm gonna find you
and I'm gonna tell you about yourself so well, and
(01:00:38):
so you might not want to do that, but no,
please leave us a review. Send us an email at
Levels to this podcast at gmail dot com. Let us
know follow us on Instagram at lttpod. Remember this is
not just our show, it is our show, so we
definitely want to hear from you. Make sure you are
following us on Instagram at ltt pod. And I know
(01:01:01):
I always say this email address, but you really want
to listen this time. Levels to this podcast at gmail
dot com because remember we are giving away one thousand
dollars for the holidays. If we want you to be
able to get into that giveaway, so you've got to
follow us on Instagram. You've got to send us an
email of why you should be the recipient of that
(01:01:23):
one thousand dollars and we will announce the winner before
the Christmas holiday. So I guess that means you got
to really tune in to make sure you been won't.
So there's it. But until next time, friends, where we
will be back with another seller podcast. Keep your mentals
ground level and we will be back next week.
Speaker 2 (01:01:45):
Peace. Listen to Levels to This on America's number one
podcast network, iHeart open your free iHeart app and search
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Hosts And Creators
Terrika Foster-Brasby
Sheryl Swoopes
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