Maybe You're Not the Target

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Episode Transcript

Speaker 1 (00:02):
Hello and welcome to Maybe You're Not the Target and
I Heart Media and clubhouse podcast all about marketing with
the people who love it and also sometimes really hate it.
I'm your host Gail Toeverman, CMO of I Heart, and
I'm joined by my co host, marketing genius and head
of Creative at McGary Bowen, Matt Iron. Too often there's
just a disconnect between great insights and great intentions and

(00:24):
then the less than great marketing that makes its way
into the world. This is a show where some of
the biggest brains behind the most creative brands and campaigns
discuss how to do marketing right and why it's sometimes,
despite our best efforts, goes wrong. We're all consumers, all
of us, even if we live off the grid in
some remote woodland shack, because where does one even go

(00:44):
to get a shack? Amazon, Target, Walmart, Lowe's. That's the challenge.
On any given day, there are thousands of companies vying
for our attention and our money, mostly our money. Maybe
You're Not the Target is an honest conversation about the
effects and the climate of the most crowded complex time
in marketing's history. As people who really love marketing. We

(01:07):
owe it to ourselves to get real and have the
honest conversation about how we can all be better. This
is a clubhouse conversation for anyone looking to understand more
about how to build brands, create culture, and do marketing better.
We're talking marketing BS without the BS.