Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. T.M. Robinson-Mosley.
Founder of The Playbook. Here’s a breakdown of the key topics and highlights:
Key Themes & Highlights
-
The Playbook’s Mission & Innovation
- Dr. Mosley introduces The Playbook, an award-winning mental health performance sports tech company.
- The platform measures stress, well-being, and resilience, providing athletes with data-driven insights to improve performance.
-
Mental Health & Performance Tracking
- The Playbook uses gamified psych assessments to quantify mental health metrics like resilience and stress.
- It provides trackable wellness solutions for sports organizations, helping teams gain a competitive advantage.
-
Scaling Mental Health Support in Sports
- Dr. Mosley discusses the challenges of scaling mental health resources, especially post-COVID.
- She emphasizes the importance of AI and machine learning in making mental health measurable and actionable.
-
Privacy & Athlete Trust
- The Playbook is HIPAA-compliant, ensuring privacy and restricted access to athlete data.
- It was developed with input from thousands of athletes, making it a trusted tool in the sports ecosystem.
-
Expanding Beyond Sports
- While The Playbook is designed for athletes, Dr. Mosley acknowledges its potential in corporate and medical spaces.
- She highlights interest from industries like construction, healthcare, and military operations.
About Dr. T.M. Robinson-Mosley & The Playbook
Dr. T.M. Robinson-Mosley is a consulting psychologist who has worked with elite sports organizations, including the NBA, NFL, NCAA, and U.S. Air Force. She founded The Playbook to bridge the gap between mental health and athletic performance, ensuring that mental wellness is prioritized alongside physical training. Her work is revolutionizing how teams and athletes approach mental health, making it quantifiable, trackable, and actionable.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi. I am Rashan McDonald, a host of weekly Money
Making Conversation Masterclass show. The interviews and information that this
show provides are for everyone. It's time to stop reading
other people's success stories and start living your own. If
you want to be a guest on my show, please
visit our website, Moneymaking Conversations dot com and click the
be a Guest button. Press submit and information will come
(00:23):
directly to me. Now let's get this show started. My
guest is the founder of the Playbook. It's in the
award winning mental health performance sports tech company. The platform
measures stress, wellbeing and resilience, given athletes data driven insights
to improve performance while giving their team increase competitive advantage.
It provides trackable wellness and performance solutions for sports organizations.
(00:47):
Please welco with the Money Making Conversation Masterclass. Doctor T. M.
Robinson mostly, how you doing, my.
Speaker 2 (00:52):
Friend, I'm doing really well, grateful to be back.
Speaker 1 (00:57):
Well great. Well. You know the thing about it is
that when we met previously, we were strangers and we
happened to be At premier screening of The Thirteen Steps.
Doctor Edwin Moses his Journey. It was a doc about
his journey coming to more House College and your teacher,
to my understanding, that spelment correct, give us a background
(01:17):
on that.
Speaker 2 (01:18):
Yeah, so you know you said we met at the
premiere event, but I want to jump it back. We
actually met more than five years ago, and you actually
helped me get on this path of developing this platform
and this app because you met me what felt like
a chance encounter with one of our colleagues that we
have in common, Tory Durdin, and I introduced myself and
(01:42):
said what I did, and he said, that's amazing.
Speaker 3 (01:44):
You need an app.
Speaker 2 (01:46):
And so now fast forward more than five years later,
here we are, and so I'm grateful and excited.
Speaker 3 (01:53):
But at Spellman.
Speaker 1 (01:56):
Now, did you see we got to slide that because
you said an app, we got to stay on the app.
The app was for what?
Speaker 2 (02:02):
Yes, So we have an app and web based dashboard
for teams across the unique landscape of sport, whether it's
Pee wee or pro. We've developed something called the Playbook,
which is a mental health performance sports tech platform. We
measure mental health metrics like resilience, stress, and overall well
(02:22):
being using gamified psych assessments, so we can give you
an overall score like a batting average. So we quantify
mental health status and then we give you an action
plan for what to do about those scores.
Speaker 1 (02:34):
Now that sounds fair original when the era of usually
it's on some little Excel file that you write down,
You chart everything. What made this a possibility? What made someone?
Will you buy yourself as an individual? Created this concept
that you have a team the playbook concept.
Speaker 2 (02:54):
Yes, so that's a great question, and it's when you're
talking about helping people find the dreams and building businesses.
These conversations are so invaluable because I am a non
coding tech founder, which means I do not write code.
I am not a software engineer, but I have them
on my team. And so what happened is, for the
(03:15):
last decade, I've been a consulting psychologist for the Big
four plus professional sport league, so that's the NFL, the NBA,
National Women's Soccer League, and the NCAA. And it has
been tremendous and as we have looked at mental health
being just as important as physical health, we have seen
an explosion in demand and interest, but there have been
(03:38):
difficulties scaling that and so on my end, once we
entered unfortunately into a mental health emergency. Because of COVID,
our team could not keep up with the demand.
Speaker 3 (03:48):
And so you see me.
Speaker 2 (03:50):
But I'm backed by a team of licensed mental health
and medical providers that work across Olympic, college and pro
sports and even down in the youth sports.
Speaker 3 (03:58):
So in order to scale.
Speaker 2 (04:00):
Very much like your advice, they needed a technical platform
to be able to work in a much more efficient
effective way. And so that's where the playbook came in.
Speaker 1 (04:11):
Now, just remind everybody what I said in my intro.
The playbook provides trackable wellness and performance solution. Okay, let's
talk about trackable wellness. What does that mean?
Speaker 3 (04:22):
That's a great question.
Speaker 2 (04:23):
So when you think about a fitbit or any of
the a Whoop or Apple Health, we're able to see biometrics.
So you're able to track your sleep, how many steps,
your heart rate?
Speaker 3 (04:37):
Right, Like, these are metrics.
Speaker 2 (04:38):
So I always say if we're measuring something, we say
it matters, and that means that we can track improvement.
So how fast you run, how much you can lift.
The challenge with mental health is that often we don't
have trackable metrics. So on our end, it's like how
do we use technology, And we use AI and machine
learning to quantify mental health status, taking psych assessments that
(04:59):
we would do by hand, putting them into a platform,
getting the calculations instantly, and then giving you an overall score,
so that mental health becomes measurable.
Speaker 3 (05:09):
So once you have measurable.
Speaker 2 (05:10):
Metrics, you're able to see how you're doing over time,
so that you can implement things when you're not doing
so great and get people access to care and help,
or you can continue to figure out ways to make
sure your performance and you know, kind of improves over time.
Speaker 1 (05:25):
You know, it's really important that you bring this subject
up about mental health because stereotypes will consider people who
acknowledge that they will wouldn't say mentally weak, but we're
being disturbed by social media posts the stress of expectations.
Speaker 4 (05:43):
You know.
Speaker 1 (05:43):
Kevin Love and the NBA was one of the first
major stars who came back and that said, Hey, I'm
stressing nail me. Asaki tennis star came out and said
that what with that being said, a lot of athletes
probably are dealing with it, but still don't want to
come out. So you come to a team and some
(06:03):
teams can use this to their advantage and negotiations as well,
let's going to be rail about this, So that's why
some athletes may not want to participate. How do you
deal with an athlete or that athlete's agent saying I pass.
Speaker 3 (06:17):
That's such a great question.
Speaker 2 (06:19):
So we know that from the data, more than forty
percent of elite athletes report battling depression and anxiety so
severe they find it difficult to function, let alone perform.
So on our end, why we track stress, well being
in resilience, it's because they are preventative measures, so we
are able to catch you before you're in a diagnosable
range for a mental health disorder.
Speaker 3 (06:40):
So it's actually rooted on.
Speaker 2 (06:42):
Catching you well before you get probably to a place
that's pretty difficult for you. Why that's advantageous for athletes
and teams, it's because we are a Hippo compliant platform,
which means we have the highest levels of privacy and security.
We don't sell your data, we have restricted access, and
it's private and completely mobile. So we built this for
(07:05):
the benefit of the athlete because that's who we treat,
and so on our end, it's about how do we
collect information only for the purpose of improving the performance
and connecting them to immediate care and resources if their
scores are in an unhealthy range. So on our end,
(07:25):
the privacy and the mobile aspect of it is the
information we got from athletes when we were developing it,
So we used focus groups and interviews with thousands of
athletes to really dictate how we developed this. So it's
something we developed for the sport ecosystem by actually working
in the score ecosystem.
Speaker 4 (07:46):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversation's Masterclass, hosted by Rashaan McDonald.
Speaker 1 (08:03):
I'm talking to doctor T. M. Robinson. Moseley created their
playbook and when you say trusted organizations, trusted by leading
organizations such as the NBA, NCAA National Women's Soccer League,
and the Special Operation Wings of the United States Air Force.
The playbooks is at the forefront of mental health, innovation
and sports. The core, there are three core points of
(08:26):
the playbook. Let's talk about those those beliefs.
Speaker 2 (08:31):
So our core beliefs, largely on our end, is that
we want to make sure that we recognize that athletes
are complete human beings. So the physical health often is
much more, i'd say pronounced. When we're thinking about performance,
it's about skill development. But if you are not mentally healthy,
(08:51):
if you're not well, then you're not able to perform
at the highest level.
Speaker 1 (08:55):
And let's stop on that right there, because that's where
we run into the superhuman aspect of what an athlete is.
You know that I always calling about that Marvel comic
book type hero that they have no weakness, And that's
the part where the playbook deserves to have a conversation
(09:18):
with the sports world and officers. You mentioned the United
States Air Force because in the end, you know, I'm
telling you something this This feels like it can going
to corporate space as well, and the medical space as well.
But let's stay right here in sports, because right now
it's identifiable. You know, these people are committed to a
certain direction. You know, there are fifteen people on a
professional bas basketball team. They're roughly fifty three athletes on
(09:42):
a NFL team, or maybe eighty five athletes on the
college team. So there are numbers you can see rather
than forty thousand employees, and so you can track them.
But I do, and you know yourself, this is going
to evolve outside of the sports arena, all you prepare
for it to evolve outside of the sports arena.
Speaker 2 (10:02):
Oh gosh, So I'm laughing at this because we launched
our platform, and I have to be honest here, we
almost crashed our servers because we got a much larger
response in demand than I ever anticipated, and I'm very
grateful for that. So we're making sure our back end
and our operations can handle that. And to your point,
(10:24):
we are starting in sport because when we think about sport,
obviously it's the backyard that we have worked in for years.
But at our best, sport is a great unifier. It
teaches us all about how do we overcome adversity, leadership belonging.
Some of the best exhibited behaviors we can think of
(10:45):
come out in sports, and that's why we really.
Speaker 3 (10:48):
Enjoy and love them.
Speaker 2 (10:50):
And on our end, if we can figure this out
with some of the best athletes in the world and
then make it accessible to youth sports and beyond, who
doesn't want to train like an athlete who doesn't want
to take care of themselves. Because on our end, when
we think about performance, performance is an outcome. There are
key ingredients to go into performance. Whether you were performing
(11:10):
as a parent, an athlete, someone in the military construction.
If you're in an interview, right, like, your performance is agnostic,
and so on our end, it's like, how do we
get these clear components from some of these elite performers
so that we can kind of translate that into these
different industries and different communities, so eventually people will have
(11:33):
these tools and resources at their fingertips.
Speaker 1 (11:36):
Now I stopped you on was going through the playbook.
I've been talking to doctor Tim Robinson Moseley who's going
through the playbook, which was founded on three core beliefs.
She was talking about the physical abilities, and I wanted
to just stop her right there. But now let's hear
the other two.
Speaker 2 (11:51):
The other two obviously being complex individuals, but creating something
that is mobile and accessible. So it's a tool for
the entire ecosystem. Because on my end, I always like
to say, when I'm working with teams and organizations, building
a winning team culture is everybody's everyday work. So it's
not just enough to make sure that the athletes have
(12:13):
the resources that they need to take care of themselves.
We need for coaches and gms and front office and
sports medicine, all of these people to have access to resources,
because again, we are involved in co creating an environment
that's conducive for peak performance and winning, and that means
everyone needs to have access to these tools, not just
the athletes, but the people who provide the care for
(12:35):
them as well.
Speaker 1 (12:36):
You know what was growing up, you know, you know,
way back in the day, you just have these little
mood rings. You know, they was just cheesy. You know,
you put them on and they turned green. If you're
having a good day, yell, If you having a good day,
oh you going down? They read you know, you need
to go to sleep. This almost feels like this is
a technically advanced version of that, because because if I
(13:01):
am a coach and I got all this information, all
this mental information about an athlete and they're good days,
they're bad days, I should be able to manage them
a lot better as a human being and be aware
when they say they're not feeling right. This is consistent
with the behavior, and I should be more receptive correct.
Speaker 2 (13:26):
Absolutely absolutely, And you're spot on. And so for us,
it's about how do we make these metrics very similar
to the analytics that we're seeing in sport.
Speaker 3 (13:37):
It doesn't matter what sport you're in.
Speaker 2 (13:40):
We are using analytics in some really powerful ways, from
being able to protect injuries, we're able to see where
injuries occur on the field. We're able to look at
analytics and thinking about football right now because you've got
a Saints Falcons game coming up this weekend, but people
use analytics to determine what plays you should run, should
you go for that two point conversion, should you go
(14:01):
for the field goal? And then you have like the
analytics and the eye tests that we talk about when
we're coaches. So it's how is my team doing and
what data do I have that supports the best way
to get the best out of them? And mental health
has largely been left out of that conversation. And so
why I'm really excited is by having this emerging technology,
(14:23):
it gives us an opportunity to support athletes and teams
and ways we've never been able to and to give
visibility in how they're actually doing so that we are
able to help them perform, because so much more than
their kind of physical ability, what happens beyond the game
also impacts how they show up, and so that gives
us an opportunity to really I think drive peak performance.
Speaker 1 (14:48):
One of the top Major League Baseball team is the
Houston Astros and analytics physical analytics they use a lot
and a lot of people in the league go baseball
has gotten away from the feel of the game. You know,
you just since that guy's supposed to steal second base,
you're not supposed to do. Look at analytics saying, you know,
if you throw a curveball, if you don't throw a curveball,
(15:08):
then you shouldn't run. If you throw a curveball, you
should run, and things like that, and the analystics saying that.
So now you're telling me, Rashan, that part of the
game and not just baseball. It's in football, it's in
all the sports analytics. Now you're telling me, Now, Rashana,
look now we're gonna get to the mental analytics. So
now a sports team will have physical analytics and mental analytics.
(15:34):
When that was introduced to them, what did a light
bulb go across individuals in the industry's mind ahead talk
about that.
Speaker 2 (15:43):
Oh absolutely, because previously, and talking to some major league
teams in the NBA, it was just not thought that
mental health could be something you could quantify. And I'm
of the mind if we don't measure something, we're saying
it doesn't matter, right, because if we measure something, it
means it's something tangible. We can see if it's doing well,
we can see if.
Speaker 3 (16:03):
It's doing poorly.
Speaker 2 (16:04):
We can be action oriented versus Unfortunately, when mental health
becomes a significant issue, it's often too late when we
realize it. And that's the most difficult aspect where we've
had instances where athletes have died by suicide, have had
serious injuries or accidents that were connected to their mental
health and their well being, and you can feel blindsided
(16:26):
by it.
Speaker 3 (16:27):
So on our end, and this.
Speaker 2 (16:28):
Is the third tier for us around the kind of
three core principles, which is providing data driven insights to
enhance performance for teams. Because if you're able to see
how folks are doing and be proactive and intervening when
they're not doing great, it gives us so much more
(16:49):
in terms of possibility and improving their performance if we're
able to do that instead of responding reactively to a crisis.
Speaker 1 (16:57):
Now, now this is the interesting because you know the
real time updates because see that's the quantifying Because I
really want to wrap everybody who's listening to the show
or watching this show, whatever platform they're using at the
time when they're you know, listening or viewing this interview,
real time updates from a mental standpoint, See, I can understand,
(17:18):
you know, updates on the weight laws or speed or
weight training. Now you're telling me you can get real
time updates through the playbook.
Speaker 3 (17:28):
You are absolutely correct.
Speaker 2 (17:30):
So as soon as athletes take their assessments, so we
use gamified psych assistance, which basically means, y'all, we take surveys,
you answer questions, They calculate the answers on the back end,
and then give you a score.
Speaker 3 (17:47):
As soon as those scores.
Speaker 2 (17:48):
Are in an unhealthy range, whoever is in control of
the team that's overseeing your scores or the platform for
your team, they get a notification that says, hey, you've
got some players in the red zone. Here A's steps,
So you need to take within twenty four hours to
connect them to care. It doesn't matter what time it is,
it doesn't matter where they are. You're able to get
real time updates both when you recognize your scores or
(18:11):
in what we call the red zone. But then also
whoever is in charge, whether it's the athletic trainer or
the clinician, or if it's a designated coach who has
access to the emergency action plan on your team, they
get immediate notifications when someone needs support.
Speaker 1 (18:26):
So you're talking about from the peewee to the problem.
That's right, So how does one get in touch with
you if you're in an organization, Let me ask you
the question. Let me ask you this question because everybody don't.
No one wants to admit there's a problem. You know,
someone gets a knee injury. That's understood in the sport
(18:47):
does how do you introduce your concept to I wouldn't
say disbeliever is, but people who are concerned of what
people may think about their team or the environment of
sports in general. How does the playbook get introduced? Because
I've already said their trusted organization in the NBA, NCAA,
(19:10):
National Women's Soccer League, and the Special Operations Wing up
United State Airport. I don't see the Army and National Guard.
I don't see the Marine, you know, I don't see
the NFL. So there are a lot of organizations right
now who on our side still looking in but they
need to be.
Speaker 2 (19:28):
In absolutely and so on our end we go straight
to the strengths place. As a combined team, we've worked
with more than sixty six championship teams, both at the
college level and the pro level. The teams that are
dialed into managing mental health and providing resources are winners.
They're winners, and if you want the best out of
your athletes, just like you're focusing on physical health, you
(19:50):
have to focus on mental health and the results are
there for that. Also, as we think about sports and
the evolution of sport, what sport was like ten, fifteen,
twenty years ago, we.
Speaker 3 (20:02):
Are leagues beyond that now.
Speaker 2 (20:03):
So if we think about the next frontier and innovation,
this is part of it. And so you are also
in a place where this is the next frontier of sport.
And so either you get on board you get behind
because your competitors are going to be looking at how
do I get the best advantage for my team. And
the last thing that I'll say about that is one
(20:26):
of the reasons we get brought into so many organizations
and why we had to develop this platform to scale
is because this is the number one request from players
in their families at every level, whether it's pee wee,
college or pro. They're asking what do you have for
mental health because people are struggling, and from the coach's
perspective of talking to coaches in the NFL all the
(20:47):
way down to talking to high school coaches, they're doing
things that are beyond coaching. That's making it difficult because
they're dealing with so many issues around mental health. So
this is a clear pain point. So I don't have
to really sell this as much. We just present it
and people determine how we plug this into their ecosystem.
(21:07):
And that's the best thing about it doesn't matter where
you are. We have a solution that can plug right
into your care model that you have established at any level.
Speaker 1 (21:16):
You know what I love about this, Doctor t Robertson Mosley.
I always like to say her own name.
Speaker 3 (21:20):
Some people you can just say doctor Moseley.
Speaker 1 (21:22):
Everyone when I was invent mostly was app it was
a speilman. That's when she's an instructor, a teacher. Well, besides,
when she's not promoting the playbook. Here's the thing is
that I'm so happy for the playbook because you because
(21:42):
mental health care is not available technically for the minority
of people of color community, this is mental health care.
You can say in any way, you won't. This is
mental health care. This is this is a model version
of you going to a doctor, laying on a couch.
(22:04):
They being able to get information without the conversation. This
is just a different version of it, but at least
there's a start. We have so many young people in
our community, especially with social media out there, that are
being impacted and don't know where to turn. And that's
why the playbook is giving you an opportunity to be
able to offer trackable information that's protected Okay, correct, it's
(22:30):
not so and restrictive asset, restrictive access to the data.
So what is the future? You know already shut down
your server a couple of times now because people are
went in there trying to take advantage of it. So
what's the future of playbook? Doctor Moe?
Speaker 3 (22:47):
Oh?
Speaker 2 (22:48):
The future? And you're absolutely right. This is the approach,
and you're so insightful with this. The approach was to
make something that was exclusive accessible. So how do we
get this into the hands of people who needed the most.
How do we get it to young people in a
language that speaks to them, that's mobile, that's on their phones.
They can do it in private and they're still able
to access it. So it's almost like this trojan horse
(23:10):
effect where we're trying to attack you with care before
you even realize that, you know, we've gotten in there.
So it's like putting carrots in your chicken nuggets. So
this was very intentional to do that.
Speaker 1 (23:23):
Carrots and your chicken nuggets. I don't know if that
to help really, I don't know.
Speaker 4 (23:26):
I don't know.
Speaker 1 (23:27):
You're putting a veggie and the chicken nuggets is going
to help you out, But guess what it tastes different, Jeeze.
Speaker 3 (23:32):
You don't even know it.
Speaker 2 (23:34):
But the future for us is really to establish this
in sport and then the sky's the limit. That's the
beauty of technology. So we are able to expand into
other industries. You've already been approached by industries. Believe it's
a lot like the construction industry. We consider them industrial athletes. Unfortunately,
(23:54):
they have a death by suicide rate that's four times
the national average, and so we're able to retrofit our
tools for them. We look at other high intensity environments. Doctors, lawyers,
first responders, veterinarians, dentists, folks who are working in other
high performance, high risk populations. This is something that could
be used across the board. So the future for us
(24:17):
is bright, and the future is and how we revolutionize performance.
And we do that from the lens of mental health
and overall well being.
Speaker 1 (24:27):
And I gotta ask this money making conversations master class. Okay,
money made? How do you make money?
Speaker 2 (24:33):
That is great that you say that we make money
because we are a it's called a sasso. Weare a
service as a software solution, so it basically means you
buy a subscription like you subscribe to any apps. So
we are B to B which means we sell into
large organizations. So our clients are like the NBA or
(24:54):
an individual team whether that's youth.
Speaker 3 (24:57):
Sports or pro sports.
Speaker 2 (24:58):
Or associations sell them to them. They buy a number
of users and license our software and then we provide
that on an annual or season basis, or they can
do it month to month.
Speaker 1 (25:10):
Wow, I'm gonna tell you something I didn't know when
I just told you, go.
Speaker 3 (25:14):
Get it out, go get it out.
Speaker 1 (25:17):
That you will take it and run. But I'm so
glad you did, because, like I said earlier or later
in my conversation, to be able to seek mental health,
I know that the job I do is highly stressful
and sometimes I don't know where to go. I can't monitor.
I may I figured out ways to be able to
come back from depressed moments over the years, but I
(25:39):
know that that's not healthy. You know, there should be
some support system, but to be able to That's why
I know this is going to come into mainstream because
I know that just like I'm tracking my high blood pressure,
you know, I should be able to track my how
I feel on Tuesday, Wednesday and Thursday mentally. And that's
what the playbook is all about. And I you know,
(26:00):
my whole thing. You come on this show, I just
try to break it down to everybody simple can understand.
The playbook will get you right mentally, because guess what
if you think you're right physically, it's time to get
right mentally. So you have a three sixty get right playing.
Speaker 2 (26:12):
Absolutely and and that is absolutely it, and that's the
normalizing of it. Your mind is connected to your body.
There is no way to separate that. You know, when
you don't feel good, you don't have a great day,
you're not able to perform as much. It impacts your relationships,
your decisions, all of these things so if we're able
(26:33):
to get a pulse on how you're doing and improve that, oh,
I think it could be game changing for so many people.
Speaker 1 (26:40):
It really is doctor Tim Robertson Mosley or Mosley or
doctor Moe or she teaches over spell the college you
know over in Atlanta, Georgia, just changing these young ladies' lives.
But thank you for allowing you to allow me to
interview you, and I appreciate you coming on Money Make
a Conversation master Class and telling my audience appreciate you.
Speaker 3 (26:58):
Yes, I love.
Speaker 2 (26:59):
It, So stay tuned, and thank you for continuing to
be such a dynamic icon in this area, creating access
an opportunity for people to know some of these things.
So I don't want you to miss that. I celebrate
you and I appreciate you.
Speaker 1 (27:13):
Thank you, Thank you, cool appreciate you. This has been
another edition of Money Making Conversation Masterclass posted by me
Rashaun McDonald. Thank you to our guests on the show
today and thank you O listening to audience now. If
you want to listen to any episode I want to
be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is Money Making Conversation. Join us
(27:36):
next week and remember to always leave with your gifts.
Keep winning,
Hi. I am Rashan McDonald, a host of weekly Money
Making Conversation Masterclass show. The interviews and information that this
show provides are for everyone. It's time to stop reading
other people's success stories and start living your own. If
you want to be a guest on my show, please
visit our website, Moneymaking Conversations dot com and click the
be a Guest button. Press submit and information will come
(00:23):
directly to me. Now let's get this show started. My
guest is the founder of the Playbook. It's in the
award winning mental health performance sports tech company. The platform
measures stress, wellbeing and resilience, given athletes data driven insights
to improve performance while giving their team increase competitive advantage.
It provides trackable wellness and performance solutions for sports organizations.
(00:47):
Please welco with the Money Making Conversation Masterclass. Doctor T. M.
Robinson mostly, how you doing, my.
Speaker 2 (00:52):
Friend, I'm doing really well, grateful to be back.
Speaker 1 (00:57):
Well great. Well. You know the thing about it is
that when we met previously, we were strangers and we
happened to be At premier screening of The Thirteen Steps.
Doctor Edwin Moses his Journey. It was a doc about
his journey coming to more House College and your teacher,
to my understanding, that spelment correct, give us a background
(01:17):
on that.
Speaker 2 (01:18):
Yeah, so you know you said we met at the
premiere event, but I want to jump it back. We
actually met more than five years ago, and you actually
helped me get on this path of developing this platform
and this app because you met me what felt like
a chance encounter with one of our colleagues that we
have in common, Tory Durdin, and I introduced myself and
(01:42):
said what I did, and he said, that's amazing.
Speaker 3 (01:44):
You need an app.
Speaker 2 (01:46):
And so now fast forward more than five years later,
here we are, and so I'm grateful and excited.
Speaker 3 (01:53):
But at Spellman.
Speaker 1 (01:56):
Now, did you see we got to slide that because
you said an app, we got to stay on the app.
The app was for what?
Speaker 2 (02:02):
Yes, So we have an app and web based dashboard
for teams across the unique landscape of sport, whether it's
Pee wee or pro. We've developed something called the Playbook,
which is a mental health performance sports tech platform. We
measure mental health metrics like resilience, stress, and overall well
(02:22):
being using gamified psych assessments, so we can give you
an overall score like a batting average. So we quantify
mental health status and then we give you an action
plan for what to do about those scores.
Speaker 1 (02:34):
Now that sounds fair original when the era of usually
it's on some little Excel file that you write down,
You chart everything. What made this a possibility? What made someone?
Will you buy yourself as an individual? Created this concept
that you have a team the playbook concept.
Speaker 2 (02:54):
Yes, so that's a great question, and it's when you're
talking about helping people find the dreams and building businesses.
These conversations are so invaluable because I am a non
coding tech founder, which means I do not write code.
I am not a software engineer, but I have them
on my team. And so what happened is, for the
(03:15):
last decade, I've been a consulting psychologist for the Big
four plus professional sport league, so that's the NFL, the NBA,
National Women's Soccer League, and the NCAA. And it has
been tremendous and as we have looked at mental health
being just as important as physical health, we have seen
an explosion in demand and interest, but there have been
(03:38):
difficulties scaling that and so on my end, once we
entered unfortunately into a mental health emergency. Because of COVID,
our team could not keep up with the demand.
Speaker 3 (03:48):
And so you see me.
Speaker 2 (03:50):
But I'm backed by a team of licensed mental health
and medical providers that work across Olympic, college and pro
sports and even down in the youth sports.
Speaker 3 (03:58):
So in order to scale.
Speaker 2 (04:00):
Very much like your advice, they needed a technical platform
to be able to work in a much more efficient
effective way. And so that's where the playbook came in.
Speaker 1 (04:11):
Now, just remind everybody what I said in my intro.
The playbook provides trackable wellness and performance solution. Okay, let's
talk about trackable wellness. What does that mean?
Speaker 3 (04:22):
That's a great question.
Speaker 2 (04:23):
So when you think about a fitbit or any of
the a Whoop or Apple Health, we're able to see biometrics.
So you're able to track your sleep, how many steps,
your heart rate?
Speaker 3 (04:37):
Right, Like, these are metrics.
Speaker 2 (04:38):
So I always say if we're measuring something, we say
it matters, and that means that we can track improvement.
So how fast you run, how much you can lift.
The challenge with mental health is that often we don't
have trackable metrics. So on our end, it's like how
do we use technology, And we use AI and machine
learning to quantify mental health status, taking psych assessments that
(04:59):
we would do by hand, putting them into a platform,
getting the calculations instantly, and then giving you an overall score,
so that mental health becomes measurable.
Speaker 3 (05:09):
So once you have measurable.
Speaker 2 (05:10):
Metrics, you're able to see how you're doing over time,
so that you can implement things when you're not doing
so great and get people access to care and help,
or you can continue to figure out ways to make
sure your performance and you know, kind of improves over time.
Speaker 1 (05:25):
You know, it's really important that you bring this subject
up about mental health because stereotypes will consider people who
acknowledge that they will wouldn't say mentally weak, but we're
being disturbed by social media posts the stress of expectations.
Speaker 4 (05:43):
You know.
Speaker 1 (05:43):
Kevin Love and the NBA was one of the first
major stars who came back and that said, Hey, I'm
stressing nail me. Asaki tennis star came out and said
that what with that being said, a lot of athletes
probably are dealing with it, but still don't want to
come out. So you come to a team and some
(06:03):
teams can use this to their advantage and negotiations as well,
let's going to be rail about this, So that's why
some athletes may not want to participate. How do you
deal with an athlete or that athlete's agent saying I pass.
Speaker 3 (06:17):
That's such a great question.
Speaker 2 (06:19):
So we know that from the data, more than forty
percent of elite athletes report battling depression and anxiety so
severe they find it difficult to function, let alone perform.
So on our end, why we track stress, well being
in resilience, it's because they are preventative measures, so we
are able to catch you before you're in a diagnosable
range for a mental health disorder.
Speaker 3 (06:40):
So it's actually rooted on.
Speaker 2 (06:42):
Catching you well before you get probably to a place
that's pretty difficult for you. Why that's advantageous for athletes
and teams, it's because we are a Hippo compliant platform,
which means we have the highest levels of privacy and security.
We don't sell your data, we have restricted access, and
it's private and completely mobile. So we built this for
(07:05):
the benefit of the athlete because that's who we treat,
and so on our end, it's about how do we
collect information only for the purpose of improving the performance
and connecting them to immediate care and resources if their
scores are in an unhealthy range. So on our end,
(07:25):
the privacy and the mobile aspect of it is the
information we got from athletes when we were developing it,
So we used focus groups and interviews with thousands of
athletes to really dictate how we developed this. So it's
something we developed for the sport ecosystem by actually working
in the score ecosystem.
Speaker 4 (07:46):
Please don't go anywhere. We'll be right back with more
Money Making Conversations Masterclass. Welcome back to the Money Making
Conversation's Masterclass, hosted by Rashaan McDonald.
Speaker 1 (08:03):
I'm talking to doctor T. M. Robinson. Moseley created their
playbook and when you say trusted organizations, trusted by leading
organizations such as the NBA, NCAA National Women's Soccer League,
and the Special Operation Wings of the United States Air Force.
The playbooks is at the forefront of mental health, innovation
and sports. The core, there are three core points of
(08:26):
the playbook. Let's talk about those those beliefs.
Speaker 2 (08:31):
So our core beliefs, largely on our end, is that
we want to make sure that we recognize that athletes
are complete human beings. So the physical health often is
much more, i'd say pronounced. When we're thinking about performance,
it's about skill development. But if you are not mentally healthy,
(08:51):
if you're not well, then you're not able to perform
at the highest level.
Speaker 1 (08:55):
And let's stop on that right there, because that's where
we run into the superhuman aspect of what an athlete is.
You know that I always calling about that Marvel comic
book type hero that they have no weakness, And that's
the part where the playbook deserves to have a conversation
(09:18):
with the sports world and officers. You mentioned the United
States Air Force because in the end, you know, I'm
telling you something this This feels like it can going
to corporate space as well, and the medical space as well.
But let's stay right here in sports, because right now
it's identifiable. You know, these people are committed to a
certain direction. You know, there are fifteen people on a
professional bas basketball team. They're roughly fifty three athletes on
(09:42):
a NFL team, or maybe eighty five athletes on the
college team. So there are numbers you can see rather
than forty thousand employees, and so you can track them.
But I do, and you know yourself, this is going
to evolve outside of the sports arena, all you prepare
for it to evolve outside of the sports arena.
Speaker 2 (10:02):
Oh gosh, So I'm laughing at this because we launched
our platform, and I have to be honest here, we
almost crashed our servers because we got a much larger
response in demand than I ever anticipated, and I'm very
grateful for that. So we're making sure our back end
and our operations can handle that. And to your point,
(10:24):
we are starting in sport because when we think about sport,
obviously it's the backyard that we have worked in for years.
But at our best, sport is a great unifier. It
teaches us all about how do we overcome adversity, leadership belonging.
Some of the best exhibited behaviors we can think of
(10:45):
come out in sports, and that's why we really.
Speaker 3 (10:48):
Enjoy and love them.
Speaker 2 (10:50):
And on our end, if we can figure this out
with some of the best athletes in the world and
then make it accessible to youth sports and beyond, who
doesn't want to train like an athlete who doesn't want
to take care of themselves. Because on our end, when
we think about performance, performance is an outcome. There are
key ingredients to go into performance. Whether you were performing
(11:10):
as a parent, an athlete, someone in the military construction.
If you're in an interview, right, like, your performance is agnostic,
and so on our end, it's like, how do we
get these clear components from some of these elite performers
so that we can kind of translate that into these
different industries and different communities, so eventually people will have
(11:33):
these tools and resources at their fingertips.
Speaker 1 (11:36):
Now I stopped you on was going through the playbook.
I've been talking to doctor Tim Robinson Moseley who's going
through the playbook, which was founded on three core beliefs.
She was talking about the physical abilities, and I wanted
to just stop her right there. But now let's hear
the other two.
Speaker 2 (11:51):
The other two obviously being complex individuals, but creating something
that is mobile and accessible. So it's a tool for
the entire ecosystem. Because on my end, I always like
to say, when I'm working with teams and organizations, building
a winning team culture is everybody's everyday work. So it's
not just enough to make sure that the athletes have
(12:13):
the resources that they need to take care of themselves.
We need for coaches and gms and front office and
sports medicine, all of these people to have access to resources,
because again, we are involved in co creating an environment
that's conducive for peak performance and winning, and that means
everyone needs to have access to these tools, not just
the athletes, but the people who provide the care for
(12:35):
them as well.
Speaker 1 (12:36):
You know what was growing up, you know, you know,
way back in the day, you just have these little
mood rings. You know, they was just cheesy. You know,
you put them on and they turned green. If you're
having a good day, yell, If you having a good day,
oh you going down? They read you know, you need
to go to sleep. This almost feels like this is
a technically advanced version of that, because because if I
(13:01):
am a coach and I got all this information, all
this mental information about an athlete and they're good days,
they're bad days, I should be able to manage them
a lot better as a human being and be aware
when they say they're not feeling right. This is consistent
with the behavior, and I should be more receptive correct.
Speaker 2 (13:26):
Absolutely absolutely, And you're spot on. And so for us,
it's about how do we make these metrics very similar
to the analytics that we're seeing in sport.
Speaker 3 (13:37):
It doesn't matter what sport you're in.
Speaker 2 (13:40):
We are using analytics in some really powerful ways, from
being able to protect injuries, we're able to see where
injuries occur on the field. We're able to look at
analytics and thinking about football right now because you've got
a Saints Falcons game coming up this weekend, but people
use analytics to determine what plays you should run, should
you go for that two point conversion, should you go
(14:01):
for the field goal? And then you have like the
analytics and the eye tests that we talk about when
we're coaches. So it's how is my team doing and
what data do I have that supports the best way
to get the best out of them? And mental health
has largely been left out of that conversation. And so
why I'm really excited is by having this emerging technology,
(14:23):
it gives us an opportunity to support athletes and teams
and ways we've never been able to and to give
visibility in how they're actually doing so that we are
able to help them perform, because so much more than
their kind of physical ability, what happens beyond the game
also impacts how they show up, and so that gives
us an opportunity to really I think drive peak performance.
Speaker 1 (14:48):
One of the top Major League Baseball team is the
Houston Astros and analytics physical analytics they use a lot
and a lot of people in the league go baseball
has gotten away from the feel of the game. You know,
you just since that guy's supposed to steal second base,
you're not supposed to do. Look at analytics saying, you know,
if you throw a curveball, if you don't throw a curveball,
(15:08):
then you shouldn't run. If you throw a curveball, you
should run, and things like that, and the analystics saying that.
So now you're telling me, Rashan, that part of the
game and not just baseball. It's in football, it's in
all the sports analytics. Now you're telling me, Now, Rashana,
look now we're gonna get to the mental analytics. So
now a sports team will have physical analytics and mental analytics.
(15:34):
When that was introduced to them, what did a light
bulb go across individuals in the industry's mind ahead talk
about that.
Speaker 2 (15:43):
Oh absolutely, because previously, and talking to some major league
teams in the NBA, it was just not thought that
mental health could be something you could quantify. And I'm
of the mind if we don't measure something, we're saying
it doesn't matter, right, because if we measure something, it
means it's something tangible. We can see if it's doing well,
we can see if.
Speaker 3 (16:03):
It's doing poorly.
Speaker 2 (16:04):
We can be action oriented versus Unfortunately, when mental health
becomes a significant issue, it's often too late when we
realize it. And that's the most difficult aspect where we've
had instances where athletes have died by suicide, have had
serious injuries or accidents that were connected to their mental
health and their well being, and you can feel blindsided
(16:26):
by it.
Speaker 3 (16:27):
So on our end, and this.
Speaker 2 (16:28):
Is the third tier for us around the kind of
three core principles, which is providing data driven insights to
enhance performance for teams. Because if you're able to see
how folks are doing and be proactive and intervening when
they're not doing great, it gives us so much more
(16:49):
in terms of possibility and improving their performance if we're
able to do that instead of responding reactively to a crisis.
Speaker 1 (16:57):
Now, now this is the interesting because you know the
real time updates because see that's the quantifying Because I
really want to wrap everybody who's listening to the show
or watching this show, whatever platform they're using at the
time when they're you know, listening or viewing this interview,
real time updates from a mental standpoint, See, I can understand,
(17:18):
you know, updates on the weight laws or speed or
weight training. Now you're telling me you can get real
time updates through the playbook.
Speaker 3 (17:28):
You are absolutely correct.
Speaker 2 (17:30):
So as soon as athletes take their assessments, so we
use gamified psych assistance, which basically means, y'all, we take surveys,
you answer questions, They calculate the answers on the back end,
and then give you a score.
Speaker 3 (17:47):
As soon as those scores.
Speaker 2 (17:48):
Are in an unhealthy range, whoever is in control of
the team that's overseeing your scores or the platform for
your team, they get a notification that says, hey, you've
got some players in the red zone. Here A's steps,
So you need to take within twenty four hours to
connect them to care. It doesn't matter what time it is,
it doesn't matter where they are. You're able to get
real time updates both when you recognize your scores or
(18:11):
in what we call the red zone. But then also
whoever is in charge, whether it's the athletic trainer or
the clinician, or if it's a designated coach who has
access to the emergency action plan on your team, they
get immediate notifications when someone needs support.
Speaker 1 (18:26):
So you're talking about from the peewee to the problem.
That's right, So how does one get in touch with
you if you're in an organization, Let me ask you
the question. Let me ask you this question because everybody don't.
No one wants to admit there's a problem. You know,
someone gets a knee injury. That's understood in the sport
(18:47):
does how do you introduce your concept to I wouldn't
say disbeliever is, but people who are concerned of what
people may think about their team or the environment of
sports in general. How does the playbook get introduced? Because
I've already said their trusted organization in the NBA, NCAA,
(19:10):
National Women's Soccer League, and the Special Operations Wing up
United State Airport. I don't see the Army and National Guard.
I don't see the Marine, you know, I don't see
the NFL. So there are a lot of organizations right
now who on our side still looking in but they
need to be.
Speaker 2 (19:28):
In absolutely and so on our end we go straight
to the strengths place. As a combined team, we've worked
with more than sixty six championship teams, both at the
college level and the pro level. The teams that are
dialed into managing mental health and providing resources are winners.
They're winners, and if you want the best out of
your athletes, just like you're focusing on physical health, you
(19:50):
have to focus on mental health and the results are
there for that. Also, as we think about sports and
the evolution of sport, what sport was like ten, fifteen,
twenty years ago, we.
Speaker 3 (20:02):
Are leagues beyond that now.
Speaker 2 (20:03):
So if we think about the next frontier and innovation,
this is part of it. And so you are also
in a place where this is the next frontier of sport.
And so either you get on board you get behind
because your competitors are going to be looking at how
do I get the best advantage for my team. And
the last thing that I'll say about that is one
(20:26):
of the reasons we get brought into so many organizations
and why we had to develop this platform to scale
is because this is the number one request from players
in their families at every level, whether it's pee wee,
college or pro. They're asking what do you have for
mental health because people are struggling, and from the coach's
perspective of talking to coaches in the NFL all the
(20:47):
way down to talking to high school coaches, they're doing
things that are beyond coaching. That's making it difficult because
they're dealing with so many issues around mental health. So
this is a clear pain point. So I don't have
to really sell this as much. We just present it
and people determine how we plug this into their ecosystem.
(21:07):
And that's the best thing about it doesn't matter where
you are. We have a solution that can plug right
into your care model that you have established at any level.
Speaker 1 (21:16):
You know what I love about this, Doctor t Robertson Mosley.
I always like to say her own name.
Speaker 3 (21:20):
Some people you can just say doctor Moseley.
Speaker 1 (21:22):
Everyone when I was invent mostly was app it was
a speilman. That's when she's an instructor, a teacher. Well, besides,
when she's not promoting the playbook. Here's the thing is
that I'm so happy for the playbook because you because
(21:42):
mental health care is not available technically for the minority
of people of color community, this is mental health care.
You can say in any way, you won't. This is
mental health care. This is this is a model version
of you going to a doctor, laying on a couch.
(22:04):
They being able to get information without the conversation. This
is just a different version of it, but at least
there's a start. We have so many young people in
our community, especially with social media out there, that are
being impacted and don't know where to turn. And that's
why the playbook is giving you an opportunity to be
able to offer trackable information that's protected Okay, correct, it's
(22:30):
not so and restrictive asset, restrictive access to the data.
So what is the future? You know already shut down
your server a couple of times now because people are
went in there trying to take advantage of it. So
what's the future of playbook? Doctor Moe?
Speaker 3 (22:47):
Oh?
Speaker 2 (22:48):
The future? And you're absolutely right. This is the approach,
and you're so insightful with this. The approach was to
make something that was exclusive accessible. So how do we
get this into the hands of people who needed the most.
How do we get it to young people in a
language that speaks to them, that's mobile, that's on their phones.
They can do it in private and they're still able
to access it. So it's almost like this trojan horse
(23:10):
effect where we're trying to attack you with care before
you even realize that, you know, we've gotten in there.
So it's like putting carrots in your chicken nuggets. So
this was very intentional to do that.
Speaker 1 (23:23):
Carrots and your chicken nuggets. I don't know if that
to help really, I don't know.
Speaker 4 (23:26):
I don't know.
Speaker 1 (23:27):
You're putting a veggie and the chicken nuggets is going
to help you out, But guess what it tastes different, Jeeze.
Speaker 3 (23:32):
You don't even know it.
Speaker 2 (23:34):
But the future for us is really to establish this
in sport and then the sky's the limit. That's the
beauty of technology. So we are able to expand into
other industries. You've already been approached by industries. Believe it's
a lot like the construction industry. We consider them industrial athletes. Unfortunately,
(23:54):
they have a death by suicide rate that's four times
the national average, and so we're able to retrofit our
tools for them. We look at other high intensity environments. Doctors, lawyers,
first responders, veterinarians, dentists, folks who are working in other
high performance, high risk populations. This is something that could
be used across the board. So the future for us
(24:17):
is bright, and the future is and how we revolutionize performance.
And we do that from the lens of mental health
and overall well being.
Speaker 1 (24:27):
And I gotta ask this money making conversations master class. Okay,
money made? How do you make money?
Speaker 2 (24:33):
That is great that you say that we make money
because we are a it's called a sasso. Weare a
service as a software solution, so it basically means you
buy a subscription like you subscribe to any apps. So
we are B to B which means we sell into
large organizations. So our clients are like the NBA or
(24:54):
an individual team whether that's youth.
Speaker 3 (24:57):
Sports or pro sports.
Speaker 2 (24:58):
Or associations sell them to them. They buy a number
of users and license our software and then we provide
that on an annual or season basis, or they can
do it month to month.
Speaker 1 (25:10):
Wow, I'm gonna tell you something I didn't know when
I just told you, go.
Speaker 3 (25:14):
Get it out, go get it out.
Speaker 1 (25:17):
That you will take it and run. But I'm so
glad you did, because, like I said earlier or later
in my conversation, to be able to seek mental health,
I know that the job I do is highly stressful
and sometimes I don't know where to go. I can't monitor.
I may I figured out ways to be able to
come back from depressed moments over the years, but I
(25:39):
know that that's not healthy. You know, there should be
some support system, but to be able to That's why
I know this is going to come into mainstream because
I know that just like I'm tracking my high blood pressure,
you know, I should be able to track my how
I feel on Tuesday, Wednesday and Thursday mentally. And that's
what the playbook is all about. And I you know,
(26:00):
my whole thing. You come on this show, I just
try to break it down to everybody simple can understand.
The playbook will get you right mentally, because guess what
if you think you're right physically, it's time to get
right mentally. So you have a three sixty get right playing.
Speaker 2 (26:12):
Absolutely and and that is absolutely it, and that's the
normalizing of it. Your mind is connected to your body.
There is no way to separate that. You know, when
you don't feel good, you don't have a great day,
you're not able to perform as much. It impacts your relationships,
your decisions, all of these things so if we're able
(26:33):
to get a pulse on how you're doing and improve that, oh,
I think it could be game changing for so many people.
Speaker 1 (26:40):
It really is doctor Tim Robertson Mosley or Mosley or
doctor Moe or she teaches over spell the college you
know over in Atlanta, Georgia, just changing these young ladies' lives.
But thank you for allowing you to allow me to
interview you, and I appreciate you coming on Money Make
a Conversation master Class and telling my audience appreciate you.
Speaker 3 (26:58):
Yes, I love.
Speaker 2 (26:59):
It, So stay tuned, and thank you for continuing to
be such a dynamic icon in this area, creating access
an opportunity for people to know some of these things.
So I don't want you to miss that. I celebrate
you and I appreciate you.
Speaker 1 (27:13):
Thank you, Thank you, cool appreciate you. This has been
another edition of Money Making Conversation Masterclass posted by me
Rashaun McDonald. Thank you to our guests on the show
today and thank you O listening to audience now. If
you want to listen to any episode I want to
be a guest on the show, visit Moneymakingconversations dot com.
Our social media handle is Money Making Conversation. Join us
(27:36):
next week and remember to always leave with your gifts.
Keep winning,
Host
Rushion McDonald
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.