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March 10, 2022 15 mins

How to Build a Podcast With Earn Your Leisure: Troy and Rashaad return to give us the best practices for developing a podcast, what they used to start their own successful podcast, and the value of organic reach. 


Host IG:@itstanyatime

Guest IG: @earnyourleisure

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Episode Transcript

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Speaker 1 (00:00):
Hey Money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Hey money Movers, Welcome
back to the Money Moves podcast powered by Greenwood. As promised,

(00:22):
the influential duo from the Earnier Leisure podcast, Rashad and
Troy are here with us to tell us how to
start a podcast. We have some questions from our audience
members that we would love to pick your brains on.
All right, gentlemen, welcome back to the show. Thank for
having us. Thank you so again. I'm kind of in
awe by your success, but I understand that this is

(00:45):
not an overnight venture. You guys have been grinding away
in schools in your community and then pivoted to this
incredibly successful online podcast. So many of our viewers are like,
how did you do it? I would like to ask
you guys a couple of questions on how you built
this podcast and made it so successful. Do you have
a couple of minutes to share with our audience. Let's
do it. Let's do it, Let's do it. Awesome Okay,

(01:08):
So one of our viewers wrote in and asked, I
need help to find some decent podcasting equipment that's not
overpriced or that's not too cheap and compromises on quality.
What is a good starter. Yeah, so I mean you
can start with I mean, let's get the first thing
is a laptop. You don't need a place to record on,
and it doesn't have to be a MacBook, but that

(01:30):
I mean, Max have pretty much the best quality. Um.
We started out with. I had a MacBook that was
like seven dollars. I went to Best Buy and it
had an open box. I'm like, what's the problem? They
were like, it has a small event and it needs
a charger. Like, I'll take it. So I got that
mac Book. It was like it literally could fit in
my my book that like the small sleeve of your
book that was really small. Um. I'm like, all right, well,

(01:52):
I'm gonna need something to record in. And so garage
band was on It comes with the mac Book and
so I studied that, like all right, well you know
how to record on that. Again. We used iPhones to
record the visuals, but on the audio side, I had
no idea, no clue, and so I'm like, who's gonna
teach me? I went to YouTube TV I tried to
learn to that, but I needed hands on and so
I spent like hours at Gatarsan and so like sam

(02:16):
Ash gatar Center any of these stories, and I'm like, look,
I need to know how to record a podcast, um
because at the time we were trying to update what
we were doing. We wanted to sound be better. And
so I spent hours at Gatarsan with my man uh Dave,
and he was teaching me this is the best mike
and this is the you need the board car center.
Like I feel like I was in Brooklyn and there
was a guitar center write it that like guitar and

(02:38):
just yeah, well because the thing was like, I'm like,
where am I going to buy it from? And so
being h I could have, but that was a lay
in the city and they had a tar center right
where we lived. And I was like, okay, I'm gonna
go there to get the equipment. And so he showed
me what a recording box like a focus right was
where you gotta plug the mics into and then how
to get that to your laptop. And I mean, these

(03:00):
these pieces of equipment aren't very expensive, Like I think
the Focus bright was like a hundred bucks. I had
some microphones that were like nine as well. Um, and
we were just going with that, and I'm like, all right, well,
at least I know how to record. And as we
grew and we said, you know what, our sounds to
be better. We're not competing against ourselves. I remember that
he was telling me that all the time. We're not
competing against ourselves. We're competing against the Joe Rogan's of

(03:23):
the world. We're competing against the Breakfast. It's like, that's
how we need to sound when we come out. And
so I was like, all right, well, what's the best mix?
And that's when we upgrade that. We obviously when we
made money, we never gave ourselves anything. We never paid ourselves.
We just uh implied it brought it to our equipment,
like all right, we want the best, we want the best.
We want the best. And so that's where we're at now.
So you can start with like maybe less than a

(03:45):
thousand dollars, Okay, I love that. I think you guys
also mentioned that you were recording stuff initially for Instagram
and building a big brand. They're just using an iPhone,
so it's the barriers to entry are lower than people
think yeah even now. UM, I was just having this
this competition with somebody that we uh do content with, um,

(04:06):
and I was telling them like, sometimes, you know, you
have a videographer that makes like an amazing video for
you and it doesn't really give damn any views and
then you just put your iPhone out and then that
gets that goes viral. So I think sometimes people put
too much emphasis on the quality of the content as
opposed to the actual continent itself. So you don't necessarily

(04:29):
have to have the best quality as long as the
content is actually powerful. And that's been you know, something
that we've we've been very you know, passionate about as
far as yeah, we always trying to increase the quality
of the content, but more important than the quality is
the actual content. And um, that's something that I don't
think not a lot of people realize or they put

(04:49):
too much emphasis in quality and not much emphasis and actually,
you know, if it's valuable or not put that as
a as a valuable visions. We don't like that good.
Don't take that from us. You guys have already told
me hashtags aren't that cool anymore. But that was okay,
So now you know, You've got a lot of key

(05:11):
components here. You have an audience people who have perhaps
followed you on Instagram migrated to your other platforms. Did
you guys use any s e O to try and
build a bigger customer audience or was it all organic?
All organic? All again, We didn't use anything um other
than just organic. That's it. We didn't. We didn't have
any marketing strategy. There was no U S c O. H.

(05:37):
It's organic. Just tell a friend to tell a friend,
I'm really passionate about you know, as far as when
I saying like we were champion by the people, like
we really was championed by the people, because we literally
was just putting up content and the people were just
sharing it. It was just getting shared. And like a
friend telling a friend, you can never underestimate the value

(05:59):
of organic reach, and especially now nowadays, is something that
is vital. Like, no matter how much money you can
have a billion dollars at your disposal, if the people
aren't passionate about it, it's not formata um, it's just
gonna be a waste of money. So yeah, we didn't
use any marketing strategies other than you know, the strategies

(06:21):
that I learned from Instagram as far as like you
know how to make content, how to actually you know
the best time to put out content, how to you know,
edit content. These all things that just how to learn.
But other than that, it was just the people. I
love that because I think this idea of like, hey,
if I've got a good idea, I've got to keep
it to my heck self. It's sort of changed and

(06:42):
people are now like I think, especially in our community,
we want everybody to win, like the the rising tide
lifts all boats, Like we want everybody to win. And
that's such a beautiful thing to see that. This was
all just like I gotta tell me, I gotta put
my friend on so that we can make money together,
you know. And you guys are a perfect example, like
even for twenty five years and you're like, we're gonna
make money together, and we're gonna help other people make
a lot of money. Yeah, somebody said this to it.

(07:05):
I always say that. Maybe it was Max to Maxwell,
but he was like, look me, like in your candle
doesn't extinguish my flame. Like that mindset, like we can
all grow together, we can all money together, and that's true,
like the conversations have changed in our community and we're
here all the time. Like the things that people used
to want to talk to us about are going. Like
now it's like, can you look at my post folli hill,
I got this business idea. Um. So it's great because

(07:28):
I remember when that wasn't the case and it was
like yeo, um, lebron is better than enjoyan. You know.
I'm like, we're gonna do this again because you think about,
like in the corporate world, if it was just sort
of this idea of there was only one black person,
so like if we only had one spot. But it's
like now we're sort of moving away from that. We're
creating our own businesses, we're employing our own people. So

(07:49):
it's that's sort of dying away, and it's like we're
chipping at it because we're being we're the creators of
our own wealth. Yeah. Yeah, it's powerful and we we
we've learned from history, right, We've seen what happens when
there's one leader. Right, that's easy to stop a movement.
But this type of situation, especially in the world of technology. Yeah,
you could call us leaders, but guess what the person

(08:11):
who heard the information they've already got it, and the
person that was listen that they told God. And you
never know who's listening. So the information is being spread.
You can't stop. And that's one of the best things
about being creative and having your own spaces, Like there's
nobody to control what you're saying. You can put out
as much value as you want and people can be
receptive and actually apply it. Okay, so let's go back.

(08:31):
You're building this podcast. I mean, you said the classic
entrepreneur phrase, if we weren't paying ourselves, we were putting
all of our money, all the revenue back into the company.
When did you make the first higher or is it
still just the two of you? A bunch yeah, a
bunch of people now. But I mean the first higher

(08:52):
was actually just bring it on all the partner on
a stary cord out of Higher. But he was the
first person that we brought on and yet be steak
and Um. That was the first person that was brought
into the fall outside of meat in Troy Um. The
first person that actually after that that was getting paid

(09:12):
on a consistent basis. Uh. I believe probably his brother
who was editing video for us UH and chopping up
clips for us. That was by so that was probably
around eighteen months eighteen months into it that we actually
hired somebody. Now we have like fourteen employees. Wow, that's

(09:37):
really incredible growth. That's awesome. We really like I remember
have being in conversations where like, Okay, we made money,
but we're not touching it and shott to just keep
texting wheels. We're gonna stay down until we come up.
We're gonna stay down until we come up. And I'd
be at school like we're gonna stayed until we come up,
Like I was. I was cool with it, um, but
there was there was definitely conversations like look, we got

(09:57):
can we take a profit now? And it was like no, man,
we gotta and reinvested. And so once we all got
on the same page, like, it gets greater later, it
gets greater later, it gets greater later. I like that.
Just having that mindset and having the patience to withstand that,
it was like all right, now, obviously the benefits of it,
but yeah, it was. It wasn't an easy thing, um,

(10:17):
but it was definitely a beneficial then. So for those
out there who are considering creating a podcast, where should
they host their podcast. Um. I know you guys have
had a lot of success and you're on some of
the mainstream podcast stations, but where do you suggest people start? Yeah. Yeah,
So when we started, we were trying to look for
free right because you know, I mean we we didn't

(10:39):
start with a budget to say like we're gonna be
So we looked for a platform and at the time,
Anchor was free um, and they would distribute our podcast
to a bunch of networks Apple Podcasts, Uh, Spotify, pod Bean, Stitcher,
so there was a multitude of outlets and we're like, oh,
that's pretty easy. All we have to do is uploaded,
they do the rest. And so we did that for

(11:02):
like two years, almost two years um, and that was
pretty cool, Like they got us ads and so I
got us into the game of understanding how to do it.
And now that we have a network of shows, we
were like, okay, well let's explore some other places because
on Anchor we were able to do it for free,
but it was only for us, Like we can only
have any leisure now we want to put a bunch
of shows. And so we moved to a platform called
Red Circle for E y L Network and so E

(11:24):
y L network allows us to put a multitude show.
So like we said, we have six when we got
maybe two more when the in drive, so we have
a total of eight. That site is free, still gets
you um ads, but also allows you to put other
shows on your platform. And then obviously after the two
years with Anchor, these these people from My Heart were
knocking at the door like, hey, we need to talk

(11:45):
to you guys, and so that became a bigger platform.
Um and uh stands a shout out to them and
the black Felt Network Heart Radio were in the family
family great. Okay, last, but not least, do you guys
just free flow? Do you write scripts for your shows?

(12:06):
What do you recommend? Um? Now, we were a hybrid approach. Usually,
like I have like some questions, so it does research. Um,
So we have like a framework of questions that we
definitely want to ask, but then also it just kind
of just depends on the conversation and just kind of
you know, see where it leads. But definitely have like

(12:29):
questions beforehand, um, and you know, you know the background
of the person beforehand, but also try to improvise and
you know, play off the vibe of the conversation. Also Yeah,
people like they'll say, can we just watch your creative process?
And it's always funny because like when they come, it's
like this is it, Like, so I know he likes

(12:51):
to ask questions that he's already thought, he's ready's ready thought.
I like to like know the person's whole life before
they come, and so we'll go back and forth for
like maybe five an incident. We probably won't speak again
until the person comes, and then it's like, all right,
let's take. And so when people watch the creative process,
they're like, huh, I'm like, I already know what he's
gonna ask, Like I know them, so I know where

(13:12):
he's going. Like I said, when I'm hearing them ask questions,
I know he's like he's taking we can do this,
we can do that. Um. So yeah, it's it's a hybrid. Yeah,
you definitely get that vibe that you guys have known
each other and you can sort of like jockey on
each other's thoughts and where it's going. So it really
makes for a smooth, really interesting podcast. It's fun. Thank you,

(13:33):
thank you, thank you Troy and Rashan, thank you so
much for being here and dropping so many wells and
gems of information on our Money Movers audience before we
let you go for today, can you tell our Money
Moves audience where they can find you on social media
and how they can sign up for the Earner Leisure University. Yes,
thank you for having us first and foremost, and you

(13:54):
can follow us on earn your lesia across all social
media platform TikTok, Instagram, on Facebook, Twitter, um YouTube. You
can subscribe to our podcast on a leisia on all
podcasts out less, so we kept it simple. Um. Yeah,
it's pretty consistent across all social media. And it was
my Instagram hands with shop allow money and Troy's is

(14:15):
Troy Milling's his name, so yeah, it's it's really easy.
But once again, thank you for having us. We just
found out use from Toronto. Shout to Toronto. Uh have
a place in the world, so we definitely all plan
on going to Toronto soon. So if we have any
Canadian listeners, we have a strong support base in Canada
and Toronto. I cannot wait for that. Yeah, we have

(14:37):
a very hungry Canadian audience for anything financial literacy entrepreneurship,
so that would be great. Definitely gonna be on the stop. Yeah, hey, hey, hey, Well, gentlemen,
it was honestly a pleasure to have you here today.
Thank you so much for all you're doing in our
community in terms of wealth building, building generational wealth, and

(14:59):
for the culture. What you're doing has impact that is
going to be exponential for decades and hopefully generations to come.
So thank you so much for your time today, Money Movers.
I hope you took notes because they have set you
on the trajectory to building some real money moves. Thank
you so much for tuning in Money Moves audience. If

(15:20):
you want more or a recap of this episode, please
go to the Bank Greenwood dot com and check out
the Money Moves podcast blog. Money Moves is an I
heart Radio podcast powered by Greenwood Executive produced by sun
Wise Media, Inc. For more podcast on iHeart Radio, visit
the i heart Radio app, Apple Podcasts, or wherever you

(15:44):
get your podcasts from.
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