July 5, 2022 • 19 mins
Claire is the founder of Fashion Bomb Daily, a direct-to-consumer fashion company that leverages content and community to power a multicultural shopping experience. Her pioneering work ushered in a new wave of digital journalism and e-commerce that fed and fueled the African-American and Latino communities.
Claire shares how to create a popular app, the top apps for designing a blog, and advice to starting a blog.
Host IG:@itstanyatime
Guest IG: @fashionbombdaily
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Episode Transcript
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Speaker 1 (00:00):
Welcome back Money Movers to the Money Moves Podcast powered
by Greenwood. We are joined once again with the founder
of fashion Bomb Daily, Claire Summers. As promised, she's here
to take you us on a deep dive onto how
you can start profiting from your own blog. But just
a reminder, today's deep dive was brought to you by MasterCard,
bridging the wealth Gap together with Greenwood. Claire, welcome back, Hello,
(00:31):
thank you for having me. Okay, so, fashion Bomb Daily
it's everybody's go to site for fashion bombs, fashion greatness
and basically where I source so many great new, aspiring,
up and coming designers. But what we would really like
to know from you today is how you did it.
How you started this blog from the bottom all the
way to the top. How did it start? Like, tell
(00:53):
us what software you use and really how you built
it out in those very early days. Wow, in the
very early days, I use blog Spot and UM, I
remember reading Blogging for Dummies and Blogging for Dummies the
Yellow Book it was. It was a book, yeah, like
it was front of the Four Dummies series and I
probably still have that book upstairs. UM and I figured
(01:16):
out very elementary h HTML and then I went from
blog Spot to word Press and now we're still we're
actually still on work WordPress. We had to find like
new servers. We currently use Amazon Web Web Service can
you know, handle all the traffic. But it's really been
one of those things where we've kind of had to
(01:38):
continue to move up and evolve as traffic increases. More
and more people discovered the brand, and you know, I
tell people now, there's technology is just innovative in so
many ways to be able to help people scale and
grow businesses from the grassroots up. So there's so many
websites out that provide easy templates to like upload your blog,
whether it's Medium, you know, Wick square Space where you
(01:59):
can really create easy, easy blogs, you know, and you
built it like you built your own back in the day.
And I just feel like technology has really helped bridge
those gaps. I know. I mean honestly, if if Tumbler
were around when I first started, or even if Instagram
were around when I first started, I probably would have
never had a blog because Instagram honestly makes it so easy.
(02:22):
You just try to quick the caption and you upload
the photos and you're done. Um. But we still maintain
our web presence for SEO purposes for Google. If people
are searching for for your outfit on it's really hard
to search on Instagram because it's so kind of um,
it's very very saturated over Instagram. So we still for
(02:43):
our most liked posts, we post them over on our
website because you know people will be on Google searching
for them. So, now that people have their blog up
and running, their creating content, can you tell us um
some of your favorite technology and software apps that you
use to help build your sites or websites, Like, what
do you use every day? What I use every day
(03:05):
for Instagram? I would say the watermark app, playout Canva
I use for stories, UM I use Unum sometimes for
to actually do the layout. Pick play Posts is another
great one that we use, and we have a side
to side of a video and a photo. Uh, what
(03:27):
else based to what's really interesting to the watermark app?
Because you know the average person doesn't use that, But
tell me why that's important for you as you build
your blog and brand? Branding is everything. Brand Having that
fashion bound daily watermark on a photo is super important
(03:49):
to me. We stopped using it on every single photo
because we have dealt with issues of copyright in the past,
and you could have a photographer like I've got your picture.
I do a lot of markets. So okay, if we
license the photo, then we water market. If it's a
collage that we create, then we water market um. Any
of our reels were like I like to watermark photos,
(04:10):
so people just know the source and they know where
to come to if they if they're not familiar with
the brand, then they'll come back to two Fashion Blomb. Okay,
So I'm going to touch on this because I think
this is like an important subject because I also know
a little bit of the backstory of the this issue
of licensing professional photographers. Can you talk a little bit
about how that's impacted your business and what that means
(04:31):
to people. Yeah, so specifically for a blog or an
Instagram or tumbler, let's say, not every piece of content
that you might want to share is um can be
shared without having proper clearance, without asking for permission, And
(04:53):
it was kind of a gray area for a really
long time. Right. If you had a blog and you
saw a picture in a mag gazine and you wanted
to repost it, then you'd be like, oh, this is
beautiful and reposted and people can comment on it. But eventually,
once some photographers became aware that you're making money basically
(05:14):
by leveraging their content, then they started to ask for
money or they all asked you to have it taken down.
And so it's still a very kind of touchy area.
But I would say, you know, if it's a paparazzi photo,
you probably can't use it unless it's supposed to Beyonce's page.
And I keep using Beyonce because she's such a huge start.
Everybody lot's Beyonce. Generally speaking, you can use most of
(05:37):
the photos, but there are some where you should just
try to find the photographer ask them if you can
use it. Just try to do your due diligence as
much as possible, because something that we did deal with
in eighteen was we were using paparazzi photos from this
one agency over and over and over again, not knowing
that we were supposed to license them properly, and they
(05:59):
were able to take Instagram page down and people losing
their Instagram pages. It's happening a lot more now than
it used to, but at the time it was absolutely devastating,
and our Instagram page it was at one point four
million followers at the time. It was down for eight months. Wow.
And it was down for eight months until we're able
(06:20):
to reach a settlement with the with the paparazzi agency.
And now we're on the tail end of that, we're
almost paid off from them. It was like a crazy
but anyway, it was one of those really expensive lessons.
And I try to tell as many people as possible,
like there are some photos that you cannot use unless
you pay for them. If you see a picture of
I'll Beyonce and then it's it's you know, it's a
(06:43):
little blurry behind some some bushes or something, it's obviously
a paparazzi photo. And some Beyonce fan sites or or
other blogs, and I use this photo not not knowing
but that that photo could cost two hundred fifty dollars.
They catch you on the back end, you sing this photo,
they could charge you ten thou you say, what can
(07:04):
you do? You have to pay up And so in
order to avoid that, just try to be as careful
as possible when it comes to sharing um intellectual property.
And well that's a great example, like for Beyonce, for example,
the Kardashians, these are big names. You know, they're very colorful.
So you know, Beyonce just did the collaboration with Tiffany's
she po on her Instagram. Can you repost that on
(07:27):
your page if they think you're making money from it?
Or is it just like a paparazzi picture? How do
people know? Yeah, it's really kind of arbitrary. I would
say if your report, if you're reporting on news, say
if if you're using the photo to be like Beyonce
is a new face of Tiffany and it's a fashion
news story and you give proper credit. Generally speaking, Tiffany
(07:50):
won't come after you because there are some images that
obviously a company puts out where they want other people
to repost it because they want the publicity. Um. But
I think it's one particular paparazzi agency that has these
these photographers out in the street running all around, and
they're probably the ones who are the most litigious when
(08:12):
it comes to Wow. I mean, that's a great story
to share because I mean, to have your Instagram hijacked
for eight months, where this is where you make your
living and you had all these followers, that was certainly
a hard thing to navigate through. But you're still here
and standing. I'm still here. It was awful, but it
was an awesome lesson. I learned so much about myself.
(08:34):
I learned so much about other people. I learned that
you just have to just cross your teas and dot
your eyes when it comes to your business, and try
to be as thorough as possible, don't cut corners, do
your research. Um, but I'm really glad that we're over
that and now we're at two million. Wow, million, congratulations. Okay,
so let's talk about numbers in metrics. Um, you're at
(08:56):
two million. How have you used like metric Schoogle analytics
to really help grow your business? I think that just
kind of at the basic level, you know, leveraging a
following where you're getting so much engagement and so many
comments that means you can probably charge a little bit
more for advertising and for everything that you're doing. And
(09:20):
so you know, numbers matter. All those little numbers matter.
The blue check matters. I noticed how much it matters
when I didn't have it, And I'm like, I'm the
same person, but people interact with you differently. You can't
get the same opportunities. And so I would say, continue
to create as much original content as you can and
drive those numbers up because as the blue check really matters,
(09:43):
it does matters, and it definitely certainly opens doors. And
so yeah, I implore people, but I think the more
authentic contact you create, and it's not necessarily about numbers,
it's about I don't know what, I don't know what
Instagram does to you know, verify those but they it
certainly matters. Okay, matters as well. I think either you
have high engagement or high numbers, one or the other.
(10:05):
Both are both is great, that works as well. Um, okay,
so let's talk a little bit about FO search engine optimization.
Is that something that's been really integral to building your
blog or not? Definitely? Yeah. I mean how we name
our photos and this is something that I've had to
teach everyone who writes for us. For example, Steve Harvey,
(10:26):
he wore adult chaabanna look the other day and and
in the title of the of the article on the website,
we have to put Steve Harvey, denom on denim, Canadian textedo.
They'll take abanna mentioned all those words because if you don't,
you don't know if people are going to be able
to find you and For us, it's about having that
exclusive content. Obviously it's not it's super exclusive because Steve
(10:50):
Harvey stylists and Steve Harvey posts about it on Instagram.
But I don't know how many fashion websites are writing
about Steve Harvey. You know what I need is people
I see you is That's another great thing that I
love about this brand we've created is that we've been
able to uplift and China spotlight on style stars who
would not always get the coverage, who are amazing style
(11:12):
and who have long money. You know what I'm saying.
They can afford everything straight up the runway or custom,
but for some reason they're not getting picked up in
in mainstream publications and so we're able to really corner
that market and capitalize off of it. Okay, one thing
I'll also add on to that is one thing I
also love about your website is not just like the
(11:33):
Steve Harvey's who might have long money to drip head
to toe in Dulce, You'll bring in the average everyday
person who just has incredible style that you know, her
outfit might be two hundred dollars and under from head
to from you know, head to toe and like, I
love seeing those posts. So it's like you really offer
the gamut for everybody. Yeah, we we say from hood
tod couture and not saying that the lady with the
(11:55):
two outfit is what what I love about a really
great feature that we have for a long time that
we still have this fashion bombshell of the day, and
it's when readers submit photos and they can be from
all corners of the globe and we profile them right
alongside huge celebrities. That's that's really something that's important to me.
(12:17):
Even when we have events, people kind of expect me
to be stand office or snobby, and I'm always like,
give me a hug, you know, because I'm so grateful
to everybody who reads Fashion Bond daily. Every single one
of them is part of the reason why I'm here
speaking here with you today. So um, we always like
(12:39):
to to pick up the everyday woman. And man, I
love what you said that. I always wonder what it
is if like people think you get a blue check
and all of a sudden, you're gonna be standoffice or snobby,
because I think that's always so funny when people come
up in real life and they're like, oh my gosh,
you said hi, and I was like, of course, like change,
I've seen it. I've seen it happen. People change with success,
(13:01):
people change with new titles. Um it's actually not to
say I'm a rare gym, but it might be rare
for some to just remain the same and humble. But
you know, humbling experiences like having your Instagram taken away
shows you know, just keep keep it humble and kind.
And you know, regardless of your blue check, regardless of
(13:23):
how many fos you are, you should always remain the
same person. Can you tell us a little bit more
like what does fashion bomb three point oh look like?
Fashion bumb three point oh includes a white label. We're
going to have more of our in house products. Also,
we're going to completely change the whole customer end to
(13:44):
end experience boxes, have our own you know, we need
customer service. Um. More more events, launching a podcast. I mean,
they're literally so many ways that we can slice and
dice this brand. And exclusive editorials. That's something that we've
done in the past that we put on the back
burner during COVID Cardi B was our first exclusive editorial,
(14:07):
which was awesome. But if we can continue to do
those and and drive new I v also Fashion bon Daily.
That is part of the three point of strategy. Oh
I love that and I'm so excited because I salivate
when I see all the pictures in fashion on the website.
All right, Claire, because this is a really fun interview,
and I know you get all sorts of questions and
(14:27):
comments from celebrities, big, small, and a like, what are
some of the funniest instances of celebrities reaching out saying, Oh,
that picture doesn't look good, take it down, or maybe
even put this up. Yes, I mean, I won't name
any names, but we've had celebrities ask us for their stylust,
ask us to take their picture down and then they
(14:49):
resubmit it with when it was edited, or turn off
the comments, or you know, can you use this picture instead?
And then we've also had photographers get mad at us
to partake another picture and putting up a new one.
And something about fashion Bomb Daily that I will stick
to regardless of how much the Internet loves kind of
(15:09):
the negativity or the gossip, we are always gonna be
positive always. I always want to maintain good relationships with
everybody that that we post, and so we we We're
we're gonna get along with with everyone. And I think
that is really a key part of our success and
longevity is that we play nice. You know we we
(15:31):
we play nice. And I'm a woman, I understand when
somebody takes a picture of me that's I'm flattering. And
if somebody posted a picture of me there wasn't flattering,
I would want them to do me the courtesy of
taking it down and posting one that I prefer. So
I just do the whole, treat everyone like you would
want to be treated, and we're cool. I love that.
(15:51):
I love that. Do you want to others and you
would have others doing to you. That's a great strategy,
especially for you know, posting pictures of other people as well.
Now when readers do john, They'll be like, what happened
a photo? And I'm like, oh, I mean the social
media mega sphere is serious. They have sharp eyes. They
noticed everything. You know what if everything Like one time
(16:11):
I pinned a comment, can I say this story, yes,
give us the t I penned a comment under a
celebrity that was disparaging by mistake and their whole like
it wasn't the bee high, but something like it wasn't
the Bee High but something like that, and they attacked
(16:34):
me and I had to be like, I did it.
I pinned to, but by mistake. I'm sorry, but it
was like emails d ms like they came for me,
and I'm just like, wow, wow, I could see that.
I could totally see that. I get it. So any
parting words on perhaps the best way to market your
blog once you've got it up and running, I would
(16:56):
say to create original content to see what's out there,
that what needs are out there that are not being met,
And also, don't create in a vacuum. Listen to what
people want, don't ignore them. I think the fashion industry
and I'm just saying that in general, they really made
a huge misstep by ignoring all these people who are
(17:18):
like I'm a size twelve, I'm curvy, I'm tall, I'm sure,
and I want to be represented in fashion. They really
dropped the ball and not addressing those needs sooner and
now you see so many NIP sites that are able
to take off and capitalize from these marginalized communities. So
just pay attention to what people want, supply and demand,
(17:38):
and then once you have some marketing dollars. You can
advertise and do the Google ads, but first just create
a really great product and see what's missing and adding
your own unique voice. I love that well, Claire, thank
you again so much for joining us, and I just
cannot wait to see what's next on fashion Bomb. So
keep pumping out these incredible designers and keep showing us
(18:00):
what's great on the market because I shop your site
quite often. Oh yes, yes you have, you've you've worn't
sin size, thank god, and you look at Baptists. Okay,
So please tell people where they can reach you, both
on social media on the web, where they can shop
and what's where to find you? Yes, so you can
(18:21):
follow us. We have several Instagram pages, but you can
follow the main ones fashion Bomb Daily, Claire Sommer's fashion
Bomb Daily Shop. You can shop at fashion bomb Daily
shop dot com. Visit us at fashion bomb Daily dot com.
Also check out the Bomb Life dot com and Claire
Sommer Stock love out of web property, so now we
(18:43):
love it. Listen, there's multiple ways, and as a survivor
of having your Instagram taken hostage, I understand now the
complete need to have more than one. You should diversify
there's some phrases said, you have should have ten different
streams streams of revenue if you want to there and
just diversify it as much as possible. Um, see how
many ways you can ring this lemon to create the
(19:06):
life that you want. Okay, well, thank you so much, Claire,
It's been a pleasure. Wishing you all the best. Thank
you so much for tuning in Money Moves audience. If
you want more or a recap of this episode, please
go to the bank Greenwood dot com and check out
the Money Moves podcast blog. Money Moves is an I
(19:26):
heart Radio podcast powered by Greenwood Executive produced by Sunwise Media, Inc.
For more podcast on I heart Radio, visit the i
heart Radio app, Apple Podcasts, or wherever you get your
podcasts from.
Welcome back Money Movers to the Money Moves Podcast powered
by Greenwood. We are joined once again with the founder
of fashion Bomb Daily, Claire Summers. As promised, she's here
to take you us on a deep dive onto how
you can start profiting from your own blog. But just
a reminder, today's deep dive was brought to you by MasterCard,
bridging the wealth Gap together with Greenwood. Claire, welcome back, Hello,
(00:31):
thank you for having me. Okay, so, fashion Bomb Daily
it's everybody's go to site for fashion bombs, fashion greatness
and basically where I source so many great new, aspiring,
up and coming designers. But what we would really like
to know from you today is how you did it.
How you started this blog from the bottom all the
way to the top. How did it start? Like, tell
(00:53):
us what software you use and really how you built
it out in those very early days. Wow, in the
very early days, I use blog Spot and UM, I
remember reading Blogging for Dummies and Blogging for Dummies the
Yellow Book it was. It was a book, yeah, like
it was front of the Four Dummies series and I
probably still have that book upstairs. UM and I figured
(01:16):
out very elementary h HTML and then I went from
blog Spot to word Press and now we're still we're
actually still on work WordPress. We had to find like
new servers. We currently use Amazon Web Web Service can
you know, handle all the traffic. But it's really been
one of those things where we've kind of had to
(01:38):
continue to move up and evolve as traffic increases. More
and more people discovered the brand, and you know, I
tell people now, there's technology is just innovative in so
many ways to be able to help people scale and
grow businesses from the grassroots up. So there's so many
websites out that provide easy templates to like upload your blog,
whether it's Medium, you know, Wick square Space where you
(01:59):
can really create easy, easy blogs, you know, and you
built it like you built your own back in the day.
And I just feel like technology has really helped bridge
those gaps. I know. I mean honestly, if if Tumbler
were around when I first started, or even if Instagram
were around when I first started, I probably would have
never had a blog because Instagram honestly makes it so easy.
(02:22):
You just try to quick the caption and you upload
the photos and you're done. Um. But we still maintain
our web presence for SEO purposes for Google. If people
are searching for for your outfit on it's really hard
to search on Instagram because it's so kind of um,
it's very very saturated over Instagram. So we still for
(02:43):
our most liked posts, we post them over on our
website because you know people will be on Google searching
for them. So, now that people have their blog up
and running, their creating content, can you tell us um
some of your favorite technology and software apps that you
use to help build your sites or websites, Like, what
do you use every day? What I use every day
(03:05):
for Instagram? I would say the watermark app, playout Canva
I use for stories, UM I use Unum sometimes for
to actually do the layout. Pick play Posts is another
great one that we use, and we have a side
to side of a video and a photo. Uh, what
(03:27):
else based to what's really interesting to the watermark app?
Because you know the average person doesn't use that, But
tell me why that's important for you as you build
your blog and brand? Branding is everything. Brand Having that
fashion bound daily watermark on a photo is super important
(03:49):
to me. We stopped using it on every single photo
because we have dealt with issues of copyright in the past,
and you could have a photographer like I've got your picture.
I do a lot of markets. So okay, if we
license the photo, then we water market. If it's a
collage that we create, then we water market um. Any
of our reels were like I like to watermark photos,
(04:10):
so people just know the source and they know where
to come to if they if they're not familiar with
the brand, then they'll come back to two Fashion Blomb. Okay,
So I'm going to touch on this because I think
this is like an important subject because I also know
a little bit of the backstory of the this issue
of licensing professional photographers. Can you talk a little bit
about how that's impacted your business and what that means
(04:31):
to people. Yeah, so specifically for a blog or an
Instagram or tumbler, let's say, not every piece of content
that you might want to share is um can be
shared without having proper clearance, without asking for permission, And
(04:53):
it was kind of a gray area for a really
long time. Right. If you had a blog and you
saw a picture in a mag gazine and you wanted
to repost it, then you'd be like, oh, this is
beautiful and reposted and people can comment on it. But eventually,
once some photographers became aware that you're making money basically
(05:14):
by leveraging their content, then they started to ask for
money or they all asked you to have it taken down.
And so it's still a very kind of touchy area.
But I would say, you know, if it's a paparazzi photo,
you probably can't use it unless it's supposed to Beyonce's page.
And I keep using Beyonce because she's such a huge start.
Everybody lot's Beyonce. Generally speaking, you can use most of
(05:37):
the photos, but there are some where you should just
try to find the photographer ask them if you can
use it. Just try to do your due diligence as
much as possible, because something that we did deal with
in eighteen was we were using paparazzi photos from this
one agency over and over and over again, not knowing
that we were supposed to license them properly, and they
(05:59):
were able to take Instagram page down and people losing
their Instagram pages. It's happening a lot more now than
it used to, but at the time it was absolutely devastating,
and our Instagram page it was at one point four
million followers at the time. It was down for eight months. Wow.
And it was down for eight months until we're able
(06:20):
to reach a settlement with the with the paparazzi agency.
And now we're on the tail end of that, we're
almost paid off from them. It was like a crazy
but anyway, it was one of those really expensive lessons.
And I try to tell as many people as possible,
like there are some photos that you cannot use unless
you pay for them. If you see a picture of
I'll Beyonce and then it's it's you know, it's a
(06:43):
little blurry behind some some bushes or something, it's obviously
a paparazzi photo. And some Beyonce fan sites or or
other blogs, and I use this photo not not knowing
but that that photo could cost two hundred fifty dollars.
They catch you on the back end, you sing this photo,
they could charge you ten thou you say, what can
(07:04):
you do? You have to pay up And so in
order to avoid that, just try to be as careful
as possible when it comes to sharing um intellectual property.
And well that's a great example, like for Beyonce, for example,
the Kardashians, these are big names. You know, they're very colorful.
So you know, Beyonce just did the collaboration with Tiffany's
she po on her Instagram. Can you repost that on
(07:27):
your page if they think you're making money from it?
Or is it just like a paparazzi picture? How do
people know? Yeah, it's really kind of arbitrary. I would
say if your report, if you're reporting on news, say
if if you're using the photo to be like Beyonce
is a new face of Tiffany and it's a fashion
news story and you give proper credit. Generally speaking, Tiffany
(07:50):
won't come after you because there are some images that
obviously a company puts out where they want other people
to repost it because they want the publicity. Um. But
I think it's one particular paparazzi agency that has these
these photographers out in the street running all around, and
they're probably the ones who are the most litigious when
(08:12):
it comes to Wow. I mean, that's a great story
to share because I mean, to have your Instagram hijacked
for eight months, where this is where you make your
living and you had all these followers, that was certainly
a hard thing to navigate through. But you're still here
and standing. I'm still here. It was awful, but it
was an awesome lesson. I learned so much about myself.
(08:34):
I learned so much about other people. I learned that
you just have to just cross your teas and dot
your eyes when it comes to your business, and try
to be as thorough as possible, don't cut corners, do
your research. Um, but I'm really glad that we're over
that and now we're at two million. Wow, million, congratulations. Okay,
so let's talk about numbers in metrics. Um, you're at
(08:56):
two million. How have you used like metric Schoogle analytics
to really help grow your business? I think that just
kind of at the basic level, you know, leveraging a
following where you're getting so much engagement and so many
comments that means you can probably charge a little bit
more for advertising and for everything that you're doing. And
(09:20):
so you know, numbers matter. All those little numbers matter.
The blue check matters. I noticed how much it matters
when I didn't have it, And I'm like, I'm the
same person, but people interact with you differently. You can't
get the same opportunities. And so I would say, continue
to create as much original content as you can and
drive those numbers up because as the blue check really matters,
(09:43):
it does matters, and it definitely certainly opens doors. And
so yeah, I implore people, but I think the more
authentic contact you create, and it's not necessarily about numbers,
it's about I don't know what, I don't know what
Instagram does to you know, verify those but they it
certainly matters. Okay, matters as well. I think either you
have high engagement or high numbers, one or the other.
(10:05):
Both are both is great, that works as well. Um, okay,
so let's talk a little bit about FO search engine optimization.
Is that something that's been really integral to building your
blog or not? Definitely? Yeah. I mean how we name
our photos and this is something that I've had to
teach everyone who writes for us. For example, Steve Harvey,
(10:26):
he wore adult chaabanna look the other day and and
in the title of the of the article on the website,
we have to put Steve Harvey, denom on denim, Canadian textedo.
They'll take abanna mentioned all those words because if you don't,
you don't know if people are going to be able
to find you and For us, it's about having that
exclusive content. Obviously it's not it's super exclusive because Steve
(10:50):
Harvey stylists and Steve Harvey posts about it on Instagram.
But I don't know how many fashion websites are writing
about Steve Harvey. You know what I need is people
I see you is That's another great thing that I
love about this brand we've created is that we've been
able to uplift and China spotlight on style stars who
would not always get the coverage, who are amazing style
(11:12):
and who have long money. You know what I'm saying.
They can afford everything straight up the runway or custom,
but for some reason they're not getting picked up in
in mainstream publications and so we're able to really corner
that market and capitalize off of it. Okay, one thing
I'll also add on to that is one thing I
also love about your website is not just like the
(11:33):
Steve Harvey's who might have long money to drip head
to toe in Dulce, You'll bring in the average everyday
person who just has incredible style that you know, her
outfit might be two hundred dollars and under from head
to from you know, head to toe and like, I
love seeing those posts. So it's like you really offer
the gamut for everybody. Yeah, we we say from hood
tod couture and not saying that the lady with the
(11:55):
two outfit is what what I love about a really
great feature that we have for a long time that
we still have this fashion bombshell of the day, and
it's when readers submit photos and they can be from
all corners of the globe and we profile them right
alongside huge celebrities. That's that's really something that's important to me.
(12:17):
Even when we have events, people kind of expect me
to be stand office or snobby, and I'm always like,
give me a hug, you know, because I'm so grateful
to everybody who reads Fashion Bond daily. Every single one
of them is part of the reason why I'm here
speaking here with you today. So um, we always like
(12:39):
to to pick up the everyday woman. And man, I
love what you said that. I always wonder what it
is if like people think you get a blue check
and all of a sudden, you're gonna be standoffice or snobby,
because I think that's always so funny when people come
up in real life and they're like, oh my gosh,
you said hi, and I was like, of course, like change,
I've seen it. I've seen it happen. People change with success,
(13:01):
people change with new titles. Um it's actually not to
say I'm a rare gym, but it might be rare
for some to just remain the same and humble. But
you know, humbling experiences like having your Instagram taken away
shows you know, just keep keep it humble and kind.
And you know, regardless of your blue check, regardless of
(13:23):
how many fos you are, you should always remain the
same person. Can you tell us a little bit more
like what does fashion bomb three point oh look like?
Fashion bumb three point oh includes a white label. We're
going to have more of our in house products. Also,
we're going to completely change the whole customer end to
(13:44):
end experience boxes, have our own you know, we need
customer service. Um. More more events, launching a podcast. I mean,
they're literally so many ways that we can slice and
dice this brand. And exclusive editorials. That's something that we've
done in the past that we put on the back
burner during COVID Cardi B was our first exclusive editorial,
(14:07):
which was awesome. But if we can continue to do
those and and drive new I v also Fashion bon Daily.
That is part of the three point of strategy. Oh
I love that and I'm so excited because I salivate
when I see all the pictures in fashion on the website.
All right, Claire, because this is a really fun interview,
and I know you get all sorts of questions and
(14:27):
comments from celebrities, big, small, and a like, what are
some of the funniest instances of celebrities reaching out saying, Oh,
that picture doesn't look good, take it down, or maybe
even put this up. Yes, I mean, I won't name
any names, but we've had celebrities ask us for their stylust,
ask us to take their picture down and then they
(14:49):
resubmit it with when it was edited, or turn off
the comments, or you know, can you use this picture instead?
And then we've also had photographers get mad at us
to partake another picture and putting up a new one.
And something about fashion Bomb Daily that I will stick
to regardless of how much the Internet loves kind of
(15:09):
the negativity or the gossip, we are always gonna be
positive always. I always want to maintain good relationships with
everybody that that we post, and so we we We're
we're gonna get along with with everyone. And I think
that is really a key part of our success and
longevity is that we play nice. You know we we
(15:31):
we play nice. And I'm a woman, I understand when
somebody takes a picture of me that's I'm flattering. And
if somebody posted a picture of me there wasn't flattering,
I would want them to do me the courtesy of
taking it down and posting one that I prefer. So
I just do the whole, treat everyone like you would
want to be treated, and we're cool. I love that.
(15:51):
I love that. Do you want to others and you
would have others doing to you. That's a great strategy,
especially for you know, posting pictures of other people as well.
Now when readers do john, They'll be like, what happened
a photo? And I'm like, oh, I mean the social
media mega sphere is serious. They have sharp eyes. They
noticed everything. You know what if everything Like one time
(16:11):
I pinned a comment, can I say this story, yes,
give us the t I penned a comment under a
celebrity that was disparaging by mistake and their whole like
it wasn't the bee high, but something like it wasn't
the Bee High but something like that, and they attacked
(16:34):
me and I had to be like, I did it.
I pinned to, but by mistake. I'm sorry, but it
was like emails d ms like they came for me,
and I'm just like, wow, wow, I could see that.
I could totally see that. I get it. So any
parting words on perhaps the best way to market your
blog once you've got it up and running, I would
(16:56):
say to create original content to see what's out there,
that what needs are out there that are not being met,
And also, don't create in a vacuum. Listen to what
people want, don't ignore them. I think the fashion industry
and I'm just saying that in general, they really made
a huge misstep by ignoring all these people who are
(17:18):
like I'm a size twelve, I'm curvy, I'm tall, I'm sure,
and I want to be represented in fashion. They really
dropped the ball and not addressing those needs sooner and
now you see so many NIP sites that are able
to take off and capitalize from these marginalized communities. So
just pay attention to what people want, supply and demand,
(17:38):
and then once you have some marketing dollars. You can
advertise and do the Google ads, but first just create
a really great product and see what's missing and adding
your own unique voice. I love that well, Claire, thank
you again so much for joining us, and I just
cannot wait to see what's next on fashion Bomb. So
keep pumping out these incredible designers and keep showing us
(18:00):
what's great on the market because I shop your site
quite often. Oh yes, yes you have, you've you've worn't
sin size, thank god, and you look at Baptists. Okay,
So please tell people where they can reach you, both
on social media on the web, where they can shop
and what's where to find you? Yes, so you can
(18:21):
follow us. We have several Instagram pages, but you can
follow the main ones fashion Bomb Daily, Claire Sommer's fashion
Bomb Daily Shop. You can shop at fashion bomb Daily
shop dot com. Visit us at fashion bomb Daily dot com.
Also check out the Bomb Life dot com and Claire
Sommer Stock love out of web property, so now we
(18:43):
love it. Listen, there's multiple ways, and as a survivor
of having your Instagram taken hostage, I understand now the
complete need to have more than one. You should diversify
there's some phrases said, you have should have ten different
streams streams of revenue if you want to there and
just diversify it as much as possible. Um, see how
many ways you can ring this lemon to create the
(19:06):
life that you want. Okay, well, thank you so much, Claire,
It's been a pleasure. Wishing you all the best. Thank
you so much for tuning in Money Moves audience. If
you want more or a recap of this episode, please
go to the bank Greenwood dot com and check out
the Money Moves podcast blog. Money Moves is an I
(19:26):
heart Radio podcast powered by Greenwood Executive produced by Sunwise Media, Inc.
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