Episode Transcript
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Speaker 1 (00:00):
Hey Money Movers, Welcome back to Money Moves, the daily
podcast determined to give you the keys to the Kingdom
of financial stability, wealth and abundance. Hey Money Movers, Welcome
back to the Money Moves podcast powered by Greenwood. Prior
(00:22):
to social media and the Internet, putting any answer at
our fingertips, our special guest this week founded one of
the few places where we could find the information about
our favorite hip hop artists throughout the nineties, the Source magazine.
He has since founded hip hop weekly Money Moves. Let's
welcome Dave Mays to the podcast. Dave, Welcome to Money Moves.
(00:46):
All right, We're happy to be here. Thank you for
having me. I love it. Dave, thank you so much
for joining us. I'm not gonna lie, you know. When
I think back to my early days in growing up
in Canada, the Source magazine was into girl to my
only real ability to connect to hip hop culture. So
I'm so grateful what you founded there, and I'm really
(01:06):
excited to dive into what you really build in your
journey through hip hop culture, etcetera. So, Dave tell us,
obviously you're a true friend. You've got all the heart
for hip hop. Tell Us what really inspired you to
start this magazine and sort of be like a media
source for so many of us growing up? Sure, well,
I mean it starts for me growing up in Washington,
(01:27):
d C. I'm born and raised in d C. UM,
So you know, at an early age, I kind of,
you know, really got into black music. And you know, uh,
DC back then was by far predominantly black city. It's
changed a lot now, but you know, I did go
to Harvard for undergrad When I got there, you know,
I joined their radio station and they were playing classical music,
(01:50):
and uh, I was able to launch a hip hop
and actually Go Go show. Uh the Go Go didn't
go over so well, but they didn't want Go Go
in Boston. Uh they hated it. So I had to
get rid of that and focus more on hip hop.
But I think, you know, the inspiration really came from
initially from the listeners to my radio show, which grew
pretty big in the Boston area over the years. I
(02:13):
did ran it for four years, um and just you know,
being inspired by the types of questions people would have,
the listeners wanting to know information, and that was really
the very beginnings. Was a newsletter for listeners to the
radio show. UM. Once I got the newsletter out, UM,
which was just a sheet of yellow paper, you know,
(02:34):
front and back. UM. Then I kind of came up
with the idea to create the Rolling Stone of the
hip hop generation. I read a book about Rolling Stone
magazine and how I got started and saw a lot
of parallels between hip hop and rock and roll as
much more than music, you know, social political, cultural movements,
(02:54):
and that really became, you know, my inspiration I was.
I was always very entrepreneurial, but this side of kind
of combined my entrepreneurial passion with my passion for this
music and culture that I was a part of. Uh
In it's very you know, early stages. So I don't
mean to date you here, but can you go back
and tell us what year this was, because I think,
you know, I'm in my forties, so I understand how
(03:17):
this cycle has changed before we had the internet, social media,
and how important it was for print magazines. So what
year did you sort of start your radio show in Boston?
And the news so started in eight six ninety six,
and the Source was started in the summer of nine eight.
By the summer of nineteen ninety I had graduated just barely,
(03:37):
but did graduate and moved down to New York and
we had you know, a small office there and it
just grew grew from there. But yeah, this goes to
what I would call the you know, I kind of
got into it at the emergence of the Golden Age.
You know, it's like Eric being Rock Him and Boogie
Down Productions and then Public Enemy and others, you know,
(03:58):
really kind of led the sort of evolving and changing
of the of the music and the culture very dramatically
from that point on. And you know, for our younger
money movers audience out here, sometimes I feel like we
have to rewind and understand how important this was. Like
we were still on cassette tapes, handing them from person
to person looking at you know, do we even have
(04:19):
c d s back then? I don't know. But the
way we disseminated and past music around was so different,
and we relied so heavily on magazines to make us
understand who these artists that we were hearing telling telling
their stories. So talk about how important storytelling was for
the artists and the magazine is a way to really
(04:39):
um convey who these artists were. Yeah, well, um, you know,
the first thing is that this Source was created during
a time when hip hop was still very much not
part of the mainstream. It was still very much looked
down upon by wider society, mainstream media, and so forth.
It was a young people's movement, um, you know that
(05:02):
was going on, um so um. You know, the Source
filled avoid in terms of being a publication that spoke
to the community in their kind of language and from
their perspective. You know that really you know, resonated. A
lot of people didn't believe that hip hop fans would
read a magazine, uh you know, even so, uh, you know,
(05:23):
I had a lot of you know, naysayers. But The
Source of course grew into the nineties to become the
number one selling music magazine on news stands in the world.
We outsold Rolling Stone by the mid ninety nineties, and
of course, you know, got into doing a whole bunch
of other things. So uh yeah, I mean as far
as the voices, it also really you know, went well
(05:45):
beyond the artists. I mean, the Source was instrumental, uh
in being a platform for many many artists. We've discovered
a lot of hip hop's biggest stars through the Unsigned
Hype column, including Biggie Mob, d Common, d mx M
and them, uh Component, Noriaga, David Banner. The list goes
on with people who were featured in our column before
(06:07):
the starts of their careers. But you know, we also
gave a platform for social, political, cultural news and discussion
and perspectives. We helped launch a lot of careers, many
people who are doing big things today in you know, media,
entertainment and other related industries that got their start at
(06:29):
The Source magazine. So it was really like, you know,
it was this place where you know, our office was
like the cool spot that people wanted to come out
and be a part of. And but it was just
it was young. We were all under twenty five at
the time, and uh, you know, we just really had
had a passion for what we were doing. And that's
(06:50):
really what you know, drove the source of success. So
on the Money News podcast, we always love to talk
about how people look at monetizing and how they look
at entrepreneurship and business and obvious coming out of Harvard,
we'd imagine that you had this, you know, incredible business acumen.
How did you really look at creating you know, um
a two page newsletter to growing it into a full
(07:12):
on magazine with awards, etcetera. Did you have this vision
from the very beginning or can you talk about sort
of like what you really thought this was going to
be and what it became. Yeah, sure, sure. Um, well,
you know, one of the things that I was most
proud of over the years with the Source and and
and it was always kind of my dream from the
(07:34):
beginning was, you know, to build this huge multimedia company
and kind of be able to still own it a
hundred percent um and figure out how to do that. Um.
So you know, literally I built the Source from the
ground up. I had you know, two hundred dollars when
I started the first newsletter. Uh, it grew without any financing.
(07:54):
I never had any investors. I never had any really,
so you bootstrapped it the whole way. Yeah, just I
was able to do things. One of the big things
that I did to uh, kind of be able to
shift from producing the magazine out of you know, on
campus to um moving and actually operating an office space
in New York and paying more salaries was h I
(08:16):
got a lot of advertisers, record companies in particular that
really believed in the Source and and the impact it
was having to help elevate the music and the artists
and the culture. UM and I got several labels to
pre pay for a year's worth of ads, and the
Source or great. So I you know, I ran, you know,
(08:38):
raised maybe a hundred thousand dollars, you know, before I graduated,
and that was really the capital that I was able
to use, UM to build a company. UM and it
just kind of continued from there. I mean I was
able to really just find ways to uh, you know,
just keep cash flowing the business. You know, it took
a long time because when you want to keep growing,
(08:59):
and you know the part of the question, I mean,
very early on, I had a big vision, you know,
I after I read the book about Rolling Stone, you know,
I really believe that the Source would be much bigger
because hip hop, in my opinion, and the fact was,
it was much bigger than rock and roll from the
standpoint that you know, rock and roll was created by
(09:21):
black folks primarily, but it was popularized through you know,
white artists. UM, and hip hop hadn't followed that same path. UM.
So you know, you had everybody white, black, Chinese or whatever.
We all loved hip hop, but we loved the you
know the artists, and you know who originally created it,
most of them being African American. So I just saw,
(09:42):
you know, that hip hop reached a wider audience. It
was bringing everybody together. That was really powerful in that way,
cutting across these lines, and that the Source could be
much bigger UH than Rolling Stone. And by the early nineties,
I was quoted a number of times basically saying like
I'm trying to of the time warner of the hip
hop generation. So the vision grew from creating a magazine
(10:05):
to creating a multimedia brand. Wow, that's incredible. I love that.
I mean, what a journey. Let's go back to the
height of the success we're talking about the late nineties.
You've got all the artists, everyone's wanting to be featured
on the Source. So the next steps for you, as
you were talking about building this multimedia conglomerate, how did
you really see the Internet impacting that as well? Because
(10:26):
that I think really changed the game for a lot
of artists as well. Sure well, Um, through the early
to mid nineties, you know, I expanded into television with
the Source Awards, the first one televised, expanded into UH
compilation albums. The Source hip Hop Hits were the biggest
compilation CDs for hip hop in the business. UM, a
(10:48):
number of other the Source Sports, we started a separate magazine,
different things like that, UM. And so I was on
that path to multimedia when the Internet really emerged in
a big way, which was closer to the end of
the nineties. And uh, the fact is that, UM, you know,
I had a big vision for how the Internet would
(11:10):
you know, obviously impact things and uh and provide a
pathway to the audience that you know, already back then
was global. And so that's really what my mind was thinking,
as as you mentioned going up in Canada. UM. You know,
the Source was distributed in a lot of countries very
early on, so thousands and thousands of people who learned
about hip hop in France or you know, the UK,
(11:35):
or in Japan or wherever the case may be from
the Source magazine. UM. So I was really focused on
how the Internet would give us the ability to take
the Source and our content and our community and connect
all across the planet, um, you know, everywhere. So but
that was actually the biggest mistake I made, you know,
(11:56):
because going back to wanting to maintain ownership. I had
opportunity these uh to license the Source dot com or
do partnerships where I didn't have to finance it. But
I'm thinking, hey, I want to continue to own this stuff.
A hundred found out I could take out a big
loan against the company's castle. The magazine business and everything
(12:17):
else was was doing really well. Um, So I took
out a big loan to invest into the Source dot
com in the late nineties. And that was sort of
the big, biggest, first, biggest mistake that I made, uh,
just kind of betting the farm on the Internet at
the early stage. And like many dot COM's, uh you
know that there's you know, tons that blew through hundreds
(12:38):
of millions of dollars and went out of business all
over the place. My loan was twelve million, but it
ended up putting me in dead and kind of messing
things up quite a bit from me going going forward
from there, you know, And I appreciate you sharing that
because oftentimes people we'll just talk about the rosy times
and the success and you know, oh, we grew, we grew,
and so this is part of what money moves at,
(13:00):
being able to share those obstacles and stuff. So that
other people can understand, and that was such a critical
time we saw so like the dot com bubble bursting.
So many people made just like so many mistakes that
they look back and go, I probably wouldn't have done
that the same. Can you talk a little bit more
about just some of those hurdles that were sort of
influential and how you sort of look back on how
(13:22):
you might have done things differently? Yeah, I mean, you know,
the first things that come to mind in terms of,
you know, things that I learned, uh from the experience was,
you know, I wasn't if you know, going back to
something you said earlier about Harvard, I went to undergrad
at Harvard. I didn't go to Harvard Business School. My
major was government, so I wasn't taking business classes or
(13:44):
anything like that. I had been an entrepreneur when I
was just kind of growing up in d C and
finding hustles and things, so I already had, you know,
that in me, you know, so I didn't have like
knowledge about how to do all this or knowledge in
particular about high finance and bank loans and warrant fees
and you know, all these different things. And you know,
(14:05):
I've had so much success from a young age that
you know, I was like just rolling with it and
trusting you know, you know my gut on that. But um,
you know that the not understanding you know, how high finance,
different ways you can structure financing. Then after the loan problem,
(14:27):
I had to sell a piece of the company to
a private equity fund, and I also learned a lot
about that. You know that it's not always you know,
they don't always have the same interests that you have
as a as a business owner. And uh so that
those are things that you know, going forward with the
things I'm doing these days or whatever I think about,
(14:49):
you know, handling in a much different way, all right, Dave, So,
can you tell our audience where they can find you
on social media and where your podcast will be launched
so they can be sure to tune in. Absolutely so,
all the Breakbeat podcasts um will be available on all
the audio podcast platforms you know, on your iPhone or
(15:10):
Google podcast, Spotify, etcetera. Anywhere you listen to podcasts, you'll
be able to hear the audio versions. The video of
podcast will be on the Breakbeat YouTube channel. Uh you
can find them there. Our handle on social media's Breakbeat
Media um on Instagram, Twitter, Facebook, etcetera. And you can
(15:33):
find me at at the Real Dave Mays on Instagram
as well. I love it well, the Real Dave Mays.
So many of us can credit the Source magazine as
the thing that turned us into true hip hop insiders.
You were at the forefront of the culture and the
contributions you've made have been invaluable to so many. It
was really great talking with you. Thank you so much
(15:53):
for your time, and we appreciate all that you've done
for the culture. Thank you very much. I appreciate that.
Thank you so much. Alright, Money Movers, that's all we
have for this episode, but we have a lot more
coming up, so make sure you join us again next
time for the Money Moves Podcast powered by Greenwood. Thank
you so much for tuning in Money Moves audience. If
you want more or a recap of this episode, please
(16:15):
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