January 7, 2022 • 32 mins
60 Rick Ross on becoming a boss
There is little doubt that Rick Ross is indeed "Da Boss." With 11 studio albums, a record executive, partnerships with Luc Belaire's rosé, an international cannabis brand, investments in a telehealth company, two new york times bestseller books, over two dozen Wingstop's, his partnership with Bank Greenwood, and much more entrepreneur endeavors.
Rick tells us about his humble beginnings, the value of partnerships, learning from your failures, surrounding yourself with people who believe in your hustle, his boss commandments, and investing in yourself.
Host: IG: @itstanyatime
Guest IG: @richforever
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, Money Movers. Welcome to the Money Moves Podcast powered
by Greenwood. I am so excited to speak with our
special guest today. With over ten studio albums, partnerships with
Luck bel Airs, Rose and International cannabis brand, a telehealth
(00:24):
tech company, two books, over two dozen wingstops, there is
little doubt that he is indeed the Boss Money Moves.
Welcome to the podcast the one, the Only Rick Ross
hi Rad Welcome. Thank you for having me. Oh my gosh,
this is such a pleasure. It is great to have
(00:46):
you here. Thank you for taking the time out of
your busy day making all sorts of Boss Money Moves.
You are more than just another rapper. You're an inspiring
entrepreneur and your hustle is just out of this world.
I watch you on Instagram dropping motivational gems for so
many You were up before the crack of dawn, already
pouring out rays of sunshine. So I'm happy to have
(01:08):
you here. Thank you for having me, Thank you for
having me most definitely. Okay, so we're gonna start back
at the very beginning because I want people to understand
where you came from and how you got here, because
there's no such thing as this overnight success, like you
have been putting in the time and the grind and
the blood, sweat and tears for a really long time.
(01:30):
So take us back to little Rick Ross. You already
know it's just you know again, everything for me began
as a dream, just being a fan, you know, and
I just always found myself gravitating towards the things I
love most. And you know, um, after so long, I
realized that's what I was best at, doing things I
(01:52):
love most, whether that was you know, around music, watching movies,
whether that was you know, around cars, so on and
so forth. So and whenever I wasn't a round of
things I love most, I use the things I love
most to inspire me to you know, make it to
that other side. And so that's basically what it was.
And once I got involved with the things I love most,
(02:15):
I never stopped. Wow, I never stopped. Always had a
you know, I just want to outwork everybody. That's one
of my you know, pet peeves. I want to outwork
everybody that's in the room. I want to wake up
before everybody go to sleep, after everybody and put in
a little more working everybody. I love that because it's
you know, it's okay to have these big dreams and
be like, I'm gonna get there. But you know, the
(02:37):
true entrepreneurs, the true visionaries that I talked to, you
put in the work and the time. It is not like,
you know, we see you in your beautiful, fabulous house,
but you worked every minute for all of that and
keep out working everybody consistent without a doubt. And to me,
that's what really separates the winners and the losers. Who
really wants it and who really means it because we
(02:58):
all could sit at the table and you know that
go good with the meal, the conversation. Yeah, yeah, but
what the hell are we doing after we finish in Yeah,
So let's go back to the beginning of your career.
You came into music, you had a lot of success there,
and you've sort of now parlayed that into entrepreneurship. Tell
us how you sort of cracked and conquered the music game,
(03:20):
because there's a lot of people in the Money Moves
audience who you know, we're in Atlanta across the country,
and they're really trying to, you know, get their foot
in the door in that industry as well. Well. You
most definitely have to bring something that's dope to the table.
You know, we can't play no games. You gotta be creative,
you gotta be dope. Then once you get your foot
(03:41):
in the game, Um, like I said, go back to
outwork and everybody. You know, let's network, Let's network, it's Bell,
it's Bill a family, Let's build a circle. That's something
that we did real well in Miami. Me DJ Callott
cool and Dre Cash money came down a little, Wayne Drake,
and you know, we did a lot of elaborating every
other day. You know, we're just on the phone and
(04:02):
were building. And I believe that's what. You gotta have
a network. So whatever it is you're doing, you should
create a network with others that's in the same field.
And you kind of you gotta kind of some way
let each other know, y'all could depend on each other
when you need each other. No, And that is such
I mean, you know, they're truly successful people always talking
about their network. And sometimes I think people are confused
(04:23):
by what their network is. They're asking people up here,
can you help me? Can you help me? But you guys,
at that time, you looked around to all your peers
and you all rose up together because you created and
built something that's the essence of like networking without a doubt.
And I understood after so many years of you know,
branding ourselves and have to do things ourselves. After you
(04:46):
reach certain levels, certain plateaus, certain realms of success, and
you look around and, um, you see how many times
you stumble, you failed. You know, you thought you was
going somewhere and you just fell all the way to
the bottom. A lot of people don't help you. So
you realize, oh, that's why these guys never reached out
and show love to the youngsters. What we gotta make
(05:07):
sure we change that a little bit. Understand, Yeah, yeah, okay,
So it's hard for us to understand. You know, Oh
my gosh, everything looks so shiny and glossy, but here
you are talking about like your failures and you're like,
I stumbled, I fall. Can you tell us about some
of those because I think it's important to share those things, right.
It helps people when they're in their low points, find
(05:29):
find the motivation to keep going. Can you talk about
some of your biggest failures because we know you know
some of them in public. Some of them have been
health related. Um, but you care with us that you
know that the ups and downs that come with life,
you know that just come with life. Period. You're gonna
win something, you're gonna lose something. But at the end
of the day, it's just all about enjoying the time,
(05:50):
you know, and enjoying your life, enjoying the time we
have here. And that's all it was with me. You know,
I pushed myself so hard to where I had health scares.
I wanted to succeed so bad to where it was
damn their life threatening the rose. But I always felt,
you know, growing up where I grew up, at seeing
what I've seen, I always felt I could earn this,
(06:12):
always felt I would earn it. I deserved it. Now
we just gotta go get it. It's in our head now,
we just gotta bring it to fruition. We gotta bring
it to life. And so that's how hard I went.
I went to where I would only sleep two to
three hours a night, and that went on for some
years to where my body just said it's game Koe. Yeah,
(06:34):
But but that's how bad I wanted to win. And
with me, once we sit at the table and we
talk about, you know, whatever we invested in, whatever visions
are Yo. I just want you to know, and I
pray you understand how serious you know, I take this.
If you're being goofy sitting at the table, if it's funny,
if it's man, you know, you're in the wrong place.
(06:57):
Because this is real over here, and we've benna win.
Whatever we gotta do, we're gonna do it. And that's
just that's just my outlook. And I feel like if
you're sitting at the table with people with that approach,
it's gonna be hard for you to lose. Yeah, Yeah,
I love that. Let me dig into that that brain
a little bit more. When did you realize that you
(07:18):
wanted to diversify and sort of branch out from just
being in the music business and industry to some of
these other pursuits that you have, Because I mean the
list is long. You've invested in a lot of things.
But like take us back to the beginning. Was it
wingstop or well, um, it was even before I ever,
(07:39):
you know, reached out and branched out into other things
that I knew I wanted to diversify the game, you know,
I just knew, you know, the things I love most.
I love being creative, I love, you know, producing music.
I knew one day I would want to get in
the film books and just continue writing all that with
hand and hand and you you know, on being a
student of the game. Watch with Master p did watch
(08:01):
him with so many others? Did it inspired me? It
inspired me? And so I just kept putting my pen
to the paper. You know. Uh I wrote my first book, Hurricanes,
New York Times bestseller. September seven, we released the new one,
and uh I was gonna say, holding up the perfect
day to boss up? Yeah, perfect day to boss up,
(08:21):
which I feel is every day, every day, every day,
and for all my friends and business partners that come
to the Promised Land. You know, the state is fifty
five thousand square feet, but like I tell them, I
know it can feel overwhelming when you first walk in.
But you know I accomplished this one step at a time,
one brick at the time, This fifteen years worth of work.
(08:44):
And that's what we gotta make sure it's clear. Every day.
We gotta take advantage of our most valuable asset, which
is time. I love that and you talk about that often,
you know, how the steps to being visionary. I heard
you the other day just talking about your watch. One
day you imagine, hey, I'm gonna have this. You know,
the progression of vision and how you just don't stop
(09:05):
escalating to the next step because it's it's almost I
took from that it was like complacency and mediocracy is
what will kill you. But you are constantly striving to
the next step without a doubt, without a doubt. And
I understand some people, um, you know, may not see
the vision. I understand the vision, but I do because
it's some people that can financially be able to afford
(09:27):
but still wouldn't buy a certain watch or invest in
a certain amount of real estate. And that's cool. But
I'm one of those people that will I will buy
those thousand acres. What am I going to do with it?
I'm not sure. Let's buy it and then let's figure
out everything else. You know what I'm saying. I'm just
one of those individuals. Okay, So going back, because I
(09:49):
love your portfolio of businesses. So bel Air, how did
this come to be? Um? Because I love talking about ownership,
you know, and this is exactly one of those things
we talk about. Hey, we're out there just being consumers,
but if we put some thought into it. You know,
we are actually own having ownership of the brand. So
Champagne is important to you. You know, your wingstops are important.
(10:10):
Now you're writing books, how do you feel about, you know,
black people and people of color really having a seat
at the table and owning the products and consumer brands
that we buy. Oh man, I just you gotta understand
your your your your real value. You have to understand
your real value. And once again, once you have that
opportunity to sit at the table, Like I said, you
(10:31):
have to outwork everybody at the table, and not only that,
enjoy doing it. I do very little complaining. I don't
really come sit at the table. Oh man, it was
so heavy my back. You know, if you even come
sit at the table and do that, like, I'm almost offended.
(10:51):
What are you talking about? No one ever said it
would be easy understand. That's just what the game is.
And when you speak about a how I got involved
in it, it was just me going to the club.
Of course, Rose Ricky Rose, that's you know, my nickname.
So I love Champagne. I love celebrating. Um. I had
(11:12):
my I had a hit record out, possibly my first
hit record. I'm in New York City, you know, the
home in hip hop, and uh, I was invited to
a club by DJ by the Name with DJ Clue,
and I went to this club and this club was
it was so beautiful. It had grass and trees hanging
from the siller and uh, that particular night they bought me.
(11:34):
Soon as I stood on the couch, they played my
record I'm just in a different zone. I'm just you know,
I'm feeling great. And they sent over a bucket for
full of East bottles, this particular bottle which is rose,
which is my favorite. You know. I called Strand you know, like, yeah, yeah,
my favorite Strand, you know what I'm saying. And um,
(11:56):
we had one of those nights, man, that was just
damn the energy. It was positive. The club was beautiful,
you know, from the South and from Miami. I never
seen grassy flowers, roses dangling. Actually think I remember that champagne,
you know what I mean. I'm just like, yo. The
next morning I woke up and I called DJ Clue
(12:17):
back and said, Clue, those bottles, what was that drinking? Man?
That was Yeah, that was the best champagne now I had.
And he was like, Yo, that's bad as its actually
knew and I know the home you own it and
he introduced us and that was one of the coolest
bread Bearrish, one of the coolest dudes I ever met.
And you know, we just began networking from them. Wow.
(12:40):
I love that. And again, that's like your network, where
you were the people around you could make those introductions
and none of that came overnight. But I I, you know,
I really love the way you authentically love the brand.
It is you you espouse it. It's not just something
that you're doing for a check, Like you love this brand, oh,
without a doubt. You know. I grew up in my Ami.
(13:00):
I remember when Prince owned the club on Washington nav.
And I remember one night I paid to get in
the club. Uh it was just the name of it
was just the symbol, you know, the logo of Prince.
And I mean I had forty dollars left and I
just remember I said, I'm gonna go by the ball.
Then I went by the ball. Then I began watching
(13:21):
all the bottles went. Then I went by v I
P And I was just like, damn, this is what
it is. I get it, you know what I mean.
And it's like I was celebrating with him, and I
was starts to you know what, But um, I just
knew when the day came, I was gonna hold my
bottle high. And you know, I was celebrated. I love
that you can remember those memories. I never forget those.
(13:43):
I never forget them, never, never. Okay, So now we're
gonna pivot because you've conquered the liquor brands, you've conquered rap,
You're into cannabis now, So talk about that because that's
really big in Georgia. Oh, this is this is huge worldwide.
This is well, I say in Georgia because we just
(14:05):
we just passed legislation to actually have medicinal marrior. I mean,
cannabis is huge worldwide. So I love it. Oh you
have your own strands, Yes, we have our own strands. Wow. Okay,
well please send some of that over with the bell
last I got you. We're gonna we're gonna connect you
after you know we log we're gonna connect. I gotta
(14:26):
take care of you. But um, cannabis, without a doubt, Uh,
for me, was something I wanted to be a part
of because for me personally, it helps me rest. You know,
that was my big problem, I again having seizures because
for so long, over a decade, I would only sleep
two and three hours a night. So it helped me rest.
(14:47):
You know, just a lot of different things, you know
what I'm saying. But um, just being honest, it's not
a lot of black and brown people that own the
license the licenses that could you know, open these spenseries
and so on and so forth. So once again, me
being a student, me being a student of the game.
My partner with I feel the biggest figure in the
(15:09):
cannabis world, which is Burner and you know, Cookies, which
is my favorite strand. When I get the West Coast,
I go straight to mail Roads, you know what I mean.
Smoked the best and Cookies to me is my favorite.
So me partnering with Cookies and Berner, I really feel
like in the next couple of years, Collin's av which
(15:30):
is my my strand, is gonna be one of the biggest.
Well those up again for as Pink Rose and Collins
Pink Rose. What time is it here? It's ten thirty
in Georgia. But this is how you start your day
right with that, without a doubt. It's without a doubt.
If you know it's it's without a doubt. We gotta
(15:51):
do this through, you know, come on one, we were
running the real rid cross in the Promised Land. Thank
you sir. Okay, So now as here's the thing, the
nurse and me is going to take us to the
other side because you were talking very candidly about your
health struggles and how you know, your own drive pushed
you just almost compromise and sacrifice your health. And so
(16:15):
you mentioned how you had had some seizures and that
really sort of like brought you back to center in
terms of taking care of your own health. And I
love to have you know, um, successful black men on
here talking about how they had to come sort of
full circle and look at their health and their mental health.
How important is that to you now? And what are
some of the things that you do to take care
(16:36):
of Rick? Well, um, you know much more mature, you
know of age, so I understand the value of once
again time you know the ones who mean the most
to you, your family, this and that the younger rose.
My only goal was to put myself in a position
(16:57):
where my family could live the way I feel they
deserve to live. My mother have been working, you know,
two jobs her whole life. On Wednesday, it was three.
You know what I'm saying that she showed me how
to be the balls. She worked our way up to
becoming a registered nursing I saw. Can I see what? Yeah? Yeah, yeah,
So I understand what the dedication means, you know. And
(17:18):
she's still a part of my team right now. That's
our family matriarch. But when it comes to my business,
is her and my sister still you know, sitting with
me at the table when I make decisions, you know,
and not to get off track, but what was the question? Um?
You know, we're talking about your own self care, so
like how do you time? How do you protect your health? Now? Yeah,
(17:40):
me making those sacrifices to go and get it, I don't.
I didn't want any nights off. I didn't want a
day off. I didn't want nothing. I just wanted to
go and get it. And that's what I did. And
you know, it came a time when I began having seizures,
maybe one a month, possibly two a month, until well,
you know, I'm like yo, because I would get right
(18:00):
up and like yo, I wanted to smoke one yo.
Cut the music back up. I feel good y'all overreacting
and everybody sitting there mouthful, and I'm like, Yo, calm down, homie,
you overreact. And that wasn't no seasons Rose needed and nap,
you know what I'm saying it. So, yeah, it was
just one of those things to where I had a
real season, you know. You know, it was on the
(18:23):
plane and it was no more you know, cutting corners
to really go to the hospital and for a couple
of days be there. And that's what I said, Yo,
I'm going to change the way I'm living. You know,
the things I'm doing, how hard I'm partying, Um, you
know the way I'm eating, you know, out of lost
you know, over ninety pounds, not health you know, kept
it off from maybe going on my third year now,
(18:46):
and you know, I'm just trying to be a better example.
I love that. I love that. Yeah, those are really important.
Out of that, Um, we have mutual friends Tommy Duncan America,
Sine Reed and you started now to invest in the
tech world, which I love. And you invested in a
technology tallehealth startup UM called jet Doc. So talk a
(19:08):
little bit about how that came about to be Well,
you know, I was introduced to mutual friends to Tommy,
and uh, you know, he had a wonderful concept. And
more importantly, it was something that I feel, you know,
the black and brown people needed more than ever, because
once we're going back to health the first and foremost thing.
A lot of our people can't afford insurance, so they
(19:29):
can't afford medicine, you know. And and when you go
back to cholesterol, you go back the blood pressure, you
go back to everything. I could go on for you know,
let's try to make a difference. And Tommy had such
a great idea jet Doctor, which is an apple line
where you know, the whole family could really log on
for such a small price. And you know, uh doctor,
(19:53):
I love because especially go right up the street and
get the medicine you need. And you know, I just
felt this was a ain't changing it. More importantly, our
people need this. And by the in the middle of
the pandemic, I understood it was start slow, but it's
just what's necessary now more than ever. Yeah, and I
think you were such a perfect fit as you were
sitting here telling us, Oh, that teacher wasn't nothing. I'm
(20:15):
not going to the door, y'all. Y'all calmed down there,
give me something, you know, and yo, until you know.
It got to a point where they said, yo, you
gonna kill yourself if you don't stop now. So I
still have that. I still have that same drive, but
(20:36):
now just manage time once again. So as I'm sitting here,
I'm looking at y'all have close to twenty current partnerships,
and I still do this. I don't have any burnout.
I'm still excited. I wake up every morning looking forward
to doing what we gotta do. And I think that's
really one of the gems. Yeah, that I gotta try
(20:56):
to share more. So let's talk about your buck as.
I really think that what's beautiful about you is you
have this really authentic mindset and you have all these
gems to share. And I mean, I'm so happy. I
run a book club online and I feel like, oh, yeah,
it's popping, it's lit. But I'm telling you, people love
(21:18):
to read, and it's especially in our community. So this
book is going to go far and wide. But tell
us a little bit more about what compelled you to
write it and what we can find in here. I
think what what drove me to really write this book
was um coming into the pandemic. I believe over a
ninety day period. I wrote the book along with my
(21:39):
homie neil Um Coming into the Pandemic. It's the first
time in fifteen years I didn't tool, you know, I was.
I found myself waking up in the morning at six
am and just sitting there like I can't believing, my God,
we're not traveling here, We're not going there, We're not
So it's like me being the person I am, I
have to find some outlet. Let's be more creative. I
(22:01):
got on social media more. I began doing things on
my story. I had my homies showed me how to
use my story on g Yeah. And so I just
I saw the questions that I would get every day.
People wanted to know, Uh, Rose, you lost weight? Uh
did you do it naturally? How did you keep it off?
(22:22):
So I began showing them what I was eating, what
I was drinking, how I would work out, you know,
And the question I got the most. And I may
have got this question five thousand times a day, Rose,
how did you become so wealthy? Yo? So okay, let
me break this down for you. And I wanted to
break it down from the aspect in the perspective of
(22:44):
a young man. I was sitting in the back of
the classroom, and I was sitting in the back of
the classroom cracking jokes. Not because I wanted to be
the class clown, but because I didn't know the answers.
I didn't know the answers. I never learned pre algebra.
I didn't know eight equals eat. I still though, I
didn't comprehend that. So what I wanted to do was
(23:04):
strengthen my other areas. I wanted to speak better, read better,
and you know everything else. And that's where me becoming
a writer came in there. Wow, you're a consummate student,
always teaching, always learning. Yeah, so you know that's what
it was. You win. You all winner. It's just you
(23:24):
got to separate yourselves and go get it. And that's
what I want to do. Let's go get it. Okay.
So a couple of last questions you mentioned you have
a list of twenty different partnerships and brands and businesses
you're on there. Tell us, um, tell us what's coming
next for you. I mean, it feels like there's always
things coming down your pipeline. But give us a little
bit of the team tell us a surprise, give us
(23:46):
a treat. Well, you know the majority of my partnerships,
they've been coming, you know, just through what I've been
doing on social media and you know the ones that
I had previously before that. But um, um, you know
over pandemic. Something that I'm real proud of is that,
you know, we created that stock which is a virtual
(24:08):
wingstop just for thighs, which is widely successful. Stop that
stop right, I might have to get you some door
Dash deliver with thighs lemon pepper. You know what they're saying, me,
let me do what I should do. Please, let me
do what I should that's my food happy. Yeah. So, um,
(24:31):
it's just a lot of different things we're doing. Um.
I just had a phone call with John Dear. You know,
I purchased a tractor that I cut my own grass
with John Dear because how many acres are at the
Promised Land were close and so you just drive around
on your John Deer yourself. Why not? Why not litten
(24:55):
this remain hands on us being bosses. No jobs should
be too big for us, are too small. Let's from
main hands on we get the best results. No, But
I actually feel like when you when you can do
that when the left hand knows the job of the
right hand. And if you know what I mean, if
you have an organization, if you can't do all the jobs,
(25:15):
you don't have full visibility into your organization, right right, right,
And I believe that's to me one of my coolest assets.
I don't mind walking in the wings stop and picking
up the broom sweeping if it needs to be swept. Yeah,
that's stop. Oh yeah, that's stop. You know, that's the
(25:36):
online where we just that's the door dash. You order
it online, you know, but the wing stop is where
you walk into the actual franchise. And you know, I
gotta I gotta take you that. We're not gonna say
this online. It won't be a date, but I gotta
introduce you to the limit pepper lifestyle. Okay, this is
(25:56):
really this is like you'll have to cut that. I'm
from Canada, so I only heard of lemon pepper when
I moved to Atlanta. Like, we don't have lemon pepper
a thing like me barbecue or not even barbecue white.
I know, I know you should enjoy the lemon pepper
freestyle Me and Drink released. I'm telling you, I like it.
(26:20):
I just had to like become accustomed to it. Like
if you come to Canada and people are like, would
you like a beaver tail? See see anybody? Anybody? It's
like a funnel cake. But anyways, you guys, it's it's
too much. It's too much. So Rick, are some exciting news.
(26:43):
I hear you had a conversation with our co founder
over at Greenwood and you are now coming on in
partnership um to Bank Greenwood. I'm so excited about this
because I think this is completely in line with what
you do and everything you've shown us to do is
completely to your authentic self. So I think that this
partnership is going to be great. And tell me why
it was exciting for you? Well, first and foremost, what
(27:06):
Greenwood represents. You know, it's it's unifying. You know, our people,
our community strengthening, you know what we got going on,
and and once again, partnerships. To me, it's so important
that we understand the value of partnering with one another.
And when you speak about Ryan Glover, this is a
(27:27):
man that's this We go back much further than you
can imagine. When I first came to Atlanta for my
first time ever, he actually let me use his studio,
which at the time was called noontime. I didn't have
money for not only the studio, none for the engineer,
none for the food you did. And yeah, Ryan most
(27:49):
definitely opened the door for me. And man, he made
you know, all his resources available to me, and so
me being a part of Greenwood means much more than
just us doing some some banking and talking numbers, but
you know, just us partnering back up and that coming
in the full three sixty. Man, I had to take
advantage of it, and man, we've been to turn it
(28:10):
all the way up. Wow. I love this because I
mean again, this is what you were about, like your
true self, empowering other people with the Boss commandment, and
that is what we're trying to do here with the
Money News podcasts and Greenwood. We are trying to build
not just wealth, but generational wealth in our community and
lay down the foundation for so many people to learn from,
like visionaries like yourself. So we we truly appreciate you.
(28:34):
And as we wrap up here, I'm coming back and
I would like to ask you for some of the
tenants of your Boss commandments. So can you leave us
with some of those wisdom. Um, I got a few
of them. This is a few. I got a few
of the boss commandments. One determine your destination. Determine your destination.
(28:55):
You to see you all of your lifestyle, of your
life your boss. Don't cut no corners you feel me to.
The game ain't based on sympathy. We know all the
excuses you can have. All my great auntie was in
accident last week. I don't know. Winners don't want to
(29:15):
hit none of that at the top. They just want
to win. It's cold game gaming based on sympathy. Number three,
every ball started out as a worker. Every ball started
out as a worker. That's right. And if you were
if if you're too good to work, you ain't gonna
make it to the top. Promise that you better believe it.
(29:35):
Number four, Empires are built brick by brick. Say that
again because I think people forget. They think that, oh,
you got some quick which money or something something hit
and that was it. But brick by brick. And you know,
it's funny because even you're telling the story of Ryan,
You're like, I didn't have money for a studio, but
decades ago I met him and fast forward we laid
(29:58):
the brick so that we're continue to build together. I
didn't have the money for the studio at the time.
Um he opened it up. I remember walking in one
room Jazz and Favor was in there. He had one
of the biggest records out at the time called show Enough,
Tela eight balling, m J G. And I just went
and pulled up a chance, sat there like I was
(30:20):
supposed to be there, and he had them been a
few hours before that. I ain't know what the hell
was going on, but man, you know Greenwood, and you
know what we're doing is you know we're gonna keep going.
But teamwork makes the dreamwork commandments. You know. I love it. Well,
I don't want to give away all the Boss commandments
(30:41):
because I want to make sure everybody picks up your buck.
They gotta make sure they pick it up and make
sure y'all study. Man, we all got to read more
on let's boss up, let's take it to that next level.
Greenwood were turning it up. I'm now a part of
the family, so you already know what it is. You
know what they expected. Well, thank you so much, thank you,
Thank you you guys, thank you for coming out and
(31:02):
dropping so much wisdom, pearls of inspiration because you don't
leave here today and know that today is the perfect
day to boss up. I don't know what to tell you.
We can't help you, um, but I will tell you
one thing. I am so excited to have learned so
much more about you and all your business endeavors. I
continue to thank you for inspiring so many and I
can't wait for my care packages. So thank you so
(31:29):
much to the Money Moves audience. Thanks for tuning in,
and Mr Rick Ross, we appreciate you and continue to
do and create more greatness in our community. Thank you.
Here's my water money Movers. That's all we have for
this episode, but we will be back next time with
a brand new episode, so make sure you tune into
(31:49):
the Money Moves Podcast powered by Greenland. Thank you so
much for tuning in Money Moves Audience. If you want
more or a recap of this episode, please go to
the Bank Greenwood dot com and check if the Money
Moves podcast blog. Money Moves is an I heart radio
podcast powered by Greenwood Executive produced by Sunwise Media, Inc.
(32:12):
For more podcasts on I heart Radio, visit the i
Heart Radio app, Apple Podcasts or wherever you get your
podcasts from,
Hey, Money Movers. Welcome to the Money Moves Podcast powered
by Greenwood. I am so excited to speak with our
special guest today. With over ten studio albums, partnerships with
Luck bel Airs, Rose and International cannabis brand, a telehealth
(00:24):
tech company, two books, over two dozen wingstops, there is
little doubt that he is indeed the Boss Money Moves.
Welcome to the podcast the one, the Only Rick Ross
hi Rad Welcome. Thank you for having me. Oh my gosh,
this is such a pleasure. It is great to have
(00:46):
you here. Thank you for taking the time out of
your busy day making all sorts of Boss Money Moves.
You are more than just another rapper. You're an inspiring
entrepreneur and your hustle is just out of this world.
I watch you on Instagram dropping motivational gems for so
many You were up before the crack of dawn, already
pouring out rays of sunshine. So I'm happy to have
(01:08):
you here. Thank you for having me, Thank you for
having me most definitely. Okay, so we're gonna start back
at the very beginning because I want people to understand
where you came from and how you got here, because
there's no such thing as this overnight success, like you
have been putting in the time and the grind and
the blood, sweat and tears for a really long time.
(01:30):
So take us back to little Rick Ross. You already
know it's just you know again, everything for me began
as a dream, just being a fan, you know, and
I just always found myself gravitating towards the things I
love most. And you know, um, after so long, I
realized that's what I was best at, doing things I
(01:52):
love most, whether that was you know, around music, watching movies,
whether that was you know, around cars, so on and
so forth. So and whenever I wasn't a round of
things I love most, I use the things I love
most to inspire me to you know, make it to
that other side. And so that's basically what it was.
And once I got involved with the things I love most,
(02:15):
I never stopped. Wow, I never stopped. Always had a
you know, I just want to outwork everybody. That's one
of my you know, pet peeves. I want to outwork
everybody that's in the room. I want to wake up
before everybody go to sleep, after everybody and put in
a little more working everybody. I love that because it's
you know, it's okay to have these big dreams and
be like, I'm gonna get there. But you know, the
(02:37):
true entrepreneurs, the true visionaries that I talked to, you
put in the work and the time. It is not like,
you know, we see you in your beautiful, fabulous house,
but you worked every minute for all of that and
keep out working everybody consistent without a doubt. And to me,
that's what really separates the winners and the losers. Who
really wants it and who really means it because we
(02:58):
all could sit at the table and you know that
go good with the meal, the conversation. Yeah, yeah, but
what the hell are we doing after we finish in Yeah,
So let's go back to the beginning of your career.
You came into music, you had a lot of success there,
and you've sort of now parlayed that into entrepreneurship. Tell
us how you sort of cracked and conquered the music game,
(03:20):
because there's a lot of people in the Money Moves
audience who you know, we're in Atlanta across the country,
and they're really trying to, you know, get their foot
in the door in that industry as well. Well. You
most definitely have to bring something that's dope to the table.
You know, we can't play no games. You gotta be creative,
you gotta be dope. Then once you get your foot
(03:41):
in the game, Um, like I said, go back to
outwork and everybody. You know, let's network, Let's network, it's Bell,
it's Bill a family, Let's build a circle. That's something
that we did real well in Miami. Me DJ Callott
cool and Dre Cash money came down a little, Wayne Drake,
and you know, we did a lot of elaborating every
other day. You know, we're just on the phone and
(04:02):
were building. And I believe that's what. You gotta have
a network. So whatever it is you're doing, you should
create a network with others that's in the same field.
And you kind of you gotta kind of some way
let each other know, y'all could depend on each other
when you need each other. No, And that is such
I mean, you know, they're truly successful people always talking
about their network. And sometimes I think people are confused
(04:23):
by what their network is. They're asking people up here,
can you help me? Can you help me? But you guys,
at that time, you looked around to all your peers
and you all rose up together because you created and
built something that's the essence of like networking without a doubt.
And I understood after so many years of you know,
branding ourselves and have to do things ourselves. After you
(04:46):
reach certain levels, certain plateaus, certain realms of success, and
you look around and, um, you see how many times
you stumble, you failed. You know, you thought you was
going somewhere and you just fell all the way to
the bottom. A lot of people don't help you. So
you realize, oh, that's why these guys never reached out
and show love to the youngsters. What we gotta make
(05:07):
sure we change that a little bit. Understand, Yeah, yeah, okay,
So it's hard for us to understand. You know, Oh
my gosh, everything looks so shiny and glossy, but here
you are talking about like your failures and you're like,
I stumbled, I fall. Can you tell us about some
of those because I think it's important to share those things, right.
It helps people when they're in their low points, find
(05:29):
find the motivation to keep going. Can you talk about
some of your biggest failures because we know you know
some of them in public. Some of them have been
health related. Um, but you care with us that you
know that the ups and downs that come with life,
you know that just come with life. Period. You're gonna
win something, you're gonna lose something. But at the end
of the day, it's just all about enjoying the time,
(05:50):
you know, and enjoying your life, enjoying the time we
have here. And that's all it was with me. You know,
I pushed myself so hard to where I had health scares.
I wanted to succeed so bad to where it was
damn their life threatening the rose. But I always felt,
you know, growing up where I grew up, at seeing
what I've seen, I always felt I could earn this,
(06:12):
always felt I would earn it. I deserved it. Now
we just gotta go get it. It's in our head now,
we just gotta bring it to fruition. We gotta bring
it to life. And so that's how hard I went.
I went to where I would only sleep two to
three hours a night, and that went on for some
years to where my body just said it's game Koe. Yeah,
(06:34):
But but that's how bad I wanted to win. And
with me, once we sit at the table and we
talk about, you know, whatever we invested in, whatever visions
are Yo. I just want you to know, and I
pray you understand how serious you know, I take this.
If you're being goofy sitting at the table, if it's funny,
if it's man, you know, you're in the wrong place.
(06:57):
Because this is real over here, and we've benna win.
Whatever we gotta do, we're gonna do it. And that's
just that's just my outlook. And I feel like if
you're sitting at the table with people with that approach,
it's gonna be hard for you to lose. Yeah, Yeah,
I love that. Let me dig into that that brain
a little bit more. When did you realize that you
(07:18):
wanted to diversify and sort of branch out from just
being in the music business and industry to some of
these other pursuits that you have, Because I mean the
list is long. You've invested in a lot of things.
But like take us back to the beginning. Was it
wingstop or well, um, it was even before I ever,
(07:39):
you know, reached out and branched out into other things
that I knew I wanted to diversify the game, you know,
I just knew, you know, the things I love most.
I love being creative, I love, you know, producing music.
I knew one day I would want to get in
the film books and just continue writing all that with
hand and hand and you you know, on being a
student of the game. Watch with Master p did watch
(08:01):
him with so many others? Did it inspired me? It
inspired me? And so I just kept putting my pen
to the paper. You know. Uh I wrote my first book, Hurricanes,
New York Times bestseller. September seven, we released the new one,
and uh I was gonna say, holding up the perfect
day to boss up? Yeah, perfect day to boss up,
(08:21):
which I feel is every day, every day, every day,
and for all my friends and business partners that come
to the Promised Land. You know, the state is fifty
five thousand square feet, but like I tell them, I
know it can feel overwhelming when you first walk in.
But you know I accomplished this one step at a time,
one brick at the time, This fifteen years worth of work.
(08:44):
And that's what we gotta make sure it's clear. Every day.
We gotta take advantage of our most valuable asset, which
is time. I love that and you talk about that often,
you know, how the steps to being visionary. I heard
you the other day just talking about your watch. One
day you imagine, hey, I'm gonna have this. You know,
the progression of vision and how you just don't stop
(09:05):
escalating to the next step because it's it's almost I
took from that it was like complacency and mediocracy is
what will kill you. But you are constantly striving to
the next step without a doubt, without a doubt. And
I understand some people, um, you know, may not see
the vision. I understand the vision, but I do because
it's some people that can financially be able to afford
(09:27):
but still wouldn't buy a certain watch or invest in
a certain amount of real estate. And that's cool. But
I'm one of those people that will I will buy
those thousand acres. What am I going to do with it?
I'm not sure. Let's buy it and then let's figure
out everything else. You know what I'm saying. I'm just
one of those individuals. Okay, So going back, because I
(09:49):
love your portfolio of businesses. So bel Air, how did
this come to be? Um? Because I love talking about ownership,
you know, and this is exactly one of those things
we talk about. Hey, we're out there just being consumers,
but if we put some thought into it. You know,
we are actually own having ownership of the brand. So
Champagne is important to you. You know, your wingstops are important.
(10:10):
Now you're writing books, how do you feel about, you know,
black people and people of color really having a seat
at the table and owning the products and consumer brands
that we buy. Oh man, I just you gotta understand
your your your your real value. You have to understand
your real value. And once again, once you have that
opportunity to sit at the table, Like I said, you
(10:31):
have to outwork everybody at the table, and not only that,
enjoy doing it. I do very little complaining. I don't
really come sit at the table. Oh man, it was
so heavy my back. You know, if you even come
sit at the table and do that, like, I'm almost offended.
(10:51):
What are you talking about? No one ever said it
would be easy understand. That's just what the game is.
And when you speak about a how I got involved
in it, it was just me going to the club.
Of course, Rose Ricky Rose, that's you know, my nickname.
So I love Champagne. I love celebrating. Um. I had
(11:12):
my I had a hit record out, possibly my first
hit record. I'm in New York City, you know, the
home in hip hop, and uh, I was invited to
a club by DJ by the Name with DJ Clue,
and I went to this club and this club was
it was so beautiful. It had grass and trees hanging
from the siller and uh, that particular night they bought me.
(11:34):
Soon as I stood on the couch, they played my
record I'm just in a different zone. I'm just you know,
I'm feeling great. And they sent over a bucket for
full of East bottles, this particular bottle which is rose,
which is my favorite. You know. I called Strand you know, like, yeah, yeah,
my favorite Strand, you know what I'm saying. And um,
(11:56):
we had one of those nights, man, that was just
damn the energy. It was positive. The club was beautiful,
you know, from the South and from Miami. I never
seen grassy flowers, roses dangling. Actually think I remember that champagne,
you know what I mean. I'm just like, yo. The
next morning I woke up and I called DJ Clue
(12:17):
back and said, Clue, those bottles, what was that drinking? Man?
That was Yeah, that was the best champagne now I had.
And he was like, Yo, that's bad as its actually
knew and I know the home you own it and
he introduced us and that was one of the coolest
bread Bearrish, one of the coolest dudes I ever met.
And you know, we just began networking from them. Wow.
(12:40):
I love that. And again, that's like your network, where
you were the people around you could make those introductions
and none of that came overnight. But I I, you know,
I really love the way you authentically love the brand.
It is you you espouse it. It's not just something
that you're doing for a check, Like you love this brand, oh,
without a doubt. You know. I grew up in my Ami.
(13:00):
I remember when Prince owned the club on Washington nav.
And I remember one night I paid to get in
the club. Uh it was just the name of it
was just the symbol, you know, the logo of Prince.
And I mean I had forty dollars left and I
just remember I said, I'm gonna go by the ball.
Then I went by the ball. Then I began watching
(13:21):
all the bottles went. Then I went by v I
P And I was just like, damn, this is what
it is. I get it, you know what I mean.
And it's like I was celebrating with him, and I
was starts to you know what, But um, I just
knew when the day came, I was gonna hold my
bottle high. And you know, I was celebrated. I love
that you can remember those memories. I never forget those.
(13:43):
I never forget them, never, never. Okay, So now we're
gonna pivot because you've conquered the liquor brands, you've conquered rap,
You're into cannabis now, So talk about that because that's
really big in Georgia. Oh, this is this is huge worldwide.
This is well, I say in Georgia because we just
(14:05):
we just passed legislation to actually have medicinal marrior. I mean,
cannabis is huge worldwide. So I love it. Oh you
have your own strands, Yes, we have our own strands. Wow. Okay,
well please send some of that over with the bell
last I got you. We're gonna we're gonna connect you
after you know we log we're gonna connect. I gotta
(14:26):
take care of you. But um, cannabis, without a doubt, Uh,
for me, was something I wanted to be a part
of because for me personally, it helps me rest. You know,
that was my big problem, I again having seizures because
for so long, over a decade, I would only sleep
two and three hours a night. So it helped me rest.
(14:47):
You know, just a lot of different things, you know
what I'm saying. But um, just being honest, it's not
a lot of black and brown people that own the
license the licenses that could you know, open these spenseries
and so on and so forth. So once again, me
being a student, me being a student of the game.
My partner with I feel the biggest figure in the
(15:09):
cannabis world, which is Burner and you know, Cookies, which
is my favorite strand. When I get the West Coast,
I go straight to mail Roads, you know what I mean.
Smoked the best and Cookies to me is my favorite.
So me partnering with Cookies and Berner, I really feel
like in the next couple of years, Collin's av which
(15:30):
is my my strand, is gonna be one of the biggest.
Well those up again for as Pink Rose and Collins
Pink Rose. What time is it here? It's ten thirty
in Georgia. But this is how you start your day
right with that, without a doubt. It's without a doubt.
If you know it's it's without a doubt. We gotta
(15:51):
do this through, you know, come on one, we were
running the real rid cross in the Promised Land. Thank
you sir. Okay, So now as here's the thing, the
nurse and me is going to take us to the
other side because you were talking very candidly about your
health struggles and how you know, your own drive pushed
you just almost compromise and sacrifice your health. And so
(16:15):
you mentioned how you had had some seizures and that
really sort of like brought you back to center in
terms of taking care of your own health. And I
love to have you know, um, successful black men on
here talking about how they had to come sort of
full circle and look at their health and their mental health.
How important is that to you now? And what are
some of the things that you do to take care
(16:36):
of Rick? Well, um, you know much more mature, you
know of age, so I understand the value of once
again time you know the ones who mean the most
to you, your family, this and that the younger rose.
My only goal was to put myself in a position
(16:57):
where my family could live the way I feel they
deserve to live. My mother have been working, you know,
two jobs her whole life. On Wednesday, it was three.
You know what I'm saying that she showed me how
to be the balls. She worked our way up to
becoming a registered nursing I saw. Can I see what? Yeah? Yeah, yeah,
So I understand what the dedication means, you know. And
(17:18):
she's still a part of my team right now. That's
our family matriarch. But when it comes to my business,
is her and my sister still you know, sitting with
me at the table when I make decisions, you know,
and not to get off track, but what was the question? Um?
You know, we're talking about your own self care, so
like how do you time? How do you protect your health? Now? Yeah,
(17:40):
me making those sacrifices to go and get it, I don't.
I didn't want any nights off. I didn't want a
day off. I didn't want nothing. I just wanted to
go and get it. And that's what I did. And
you know, it came a time when I began having seizures,
maybe one a month, possibly two a month, until well,
you know, I'm like yo, because I would get right
(18:00):
up and like yo, I wanted to smoke one yo.
Cut the music back up. I feel good y'all overreacting
and everybody sitting there mouthful, and I'm like, Yo, calm down, homie,
you overreact. And that wasn't no seasons Rose needed and nap,
you know what I'm saying it. So, yeah, it was
just one of those things to where I had a
real season, you know. You know, it was on the
(18:23):
plane and it was no more you know, cutting corners
to really go to the hospital and for a couple
of days be there. And that's what I said, Yo,
I'm going to change the way I'm living. You know,
the things I'm doing, how hard I'm partying, Um, you
know the way I'm eating, you know, out of lost
you know, over ninety pounds, not health you know, kept
it off from maybe going on my third year now,
(18:46):
and you know, I'm just trying to be a better example.
I love that. I love that. Yeah, those are really important.
Out of that, Um, we have mutual friends Tommy Duncan America,
Sine Reed and you started now to invest in the
tech world, which I love. And you invested in a
technology tallehealth startup UM called jet Doc. So talk a
(19:08):
little bit about how that came about to be Well,
you know, I was introduced to mutual friends to Tommy,
and uh, you know, he had a wonderful concept. And
more importantly, it was something that I feel, you know,
the black and brown people needed more than ever, because
once we're going back to health the first and foremost thing.
A lot of our people can't afford insurance, so they
(19:29):
can't afford medicine, you know. And and when you go
back to cholesterol, you go back the blood pressure, you
go back to everything. I could go on for you know,
let's try to make a difference. And Tommy had such
a great idea jet Doctor, which is an apple line
where you know, the whole family could really log on
for such a small price. And you know, uh doctor,
(19:53):
I love because especially go right up the street and
get the medicine you need. And you know, I just
felt this was a ain't changing it. More importantly, our
people need this. And by the in the middle of
the pandemic, I understood it was start slow, but it's
just what's necessary now more than ever. Yeah, and I
think you were such a perfect fit as you were
sitting here telling us, Oh, that teacher wasn't nothing. I'm
(20:15):
not going to the door, y'all. Y'all calmed down there,
give me something, you know, and yo, until you know.
It got to a point where they said, yo, you
gonna kill yourself if you don't stop now. So I
still have that. I still have that same drive, but
(20:36):
now just manage time once again. So as I'm sitting here,
I'm looking at y'all have close to twenty current partnerships,
and I still do this. I don't have any burnout.
I'm still excited. I wake up every morning looking forward
to doing what we gotta do. And I think that's
really one of the gems. Yeah, that I gotta try
(20:56):
to share more. So let's talk about your buck as.
I really think that what's beautiful about you is you
have this really authentic mindset and you have all these
gems to share. And I mean, I'm so happy. I
run a book club online and I feel like, oh, yeah,
it's popping, it's lit. But I'm telling you, people love
(21:18):
to read, and it's especially in our community. So this
book is going to go far and wide. But tell
us a little bit more about what compelled you to
write it and what we can find in here. I
think what what drove me to really write this book
was um coming into the pandemic. I believe over a
ninety day period. I wrote the book along with my
(21:39):
homie neil Um Coming into the Pandemic. It's the first
time in fifteen years I didn't tool, you know, I was.
I found myself waking up in the morning at six
am and just sitting there like I can't believing, my God,
we're not traveling here, We're not going there, We're not
So it's like me being the person I am, I
have to find some outlet. Let's be more creative. I
(22:01):
got on social media more. I began doing things on
my story. I had my homies showed me how to
use my story on g Yeah. And so I just
I saw the questions that I would get every day.
People wanted to know, Uh, Rose, you lost weight? Uh
did you do it naturally? How did you keep it off?
(22:22):
So I began showing them what I was eating, what
I was drinking, how I would work out, you know,
And the question I got the most. And I may
have got this question five thousand times a day, Rose,
how did you become so wealthy? Yo? So okay, let
me break this down for you. And I wanted to
break it down from the aspect in the perspective of
(22:44):
a young man. I was sitting in the back of
the classroom, and I was sitting in the back of
the classroom cracking jokes. Not because I wanted to be
the class clown, but because I didn't know the answers.
I didn't know the answers. I never learned pre algebra.
I didn't know eight equals eat. I still though, I
didn't comprehend that. So what I wanted to do was
(23:04):
strengthen my other areas. I wanted to speak better, read better,
and you know everything else. And that's where me becoming
a writer came in there. Wow, you're a consummate student,
always teaching, always learning. Yeah, so you know that's what
it was. You win. You all winner. It's just you
(23:24):
got to separate yourselves and go get it. And that's
what I want to do. Let's go get it. Okay.
So a couple of last questions you mentioned you have
a list of twenty different partnerships and brands and businesses
you're on there. Tell us, um, tell us what's coming
next for you. I mean, it feels like there's always
things coming down your pipeline. But give us a little
bit of the team tell us a surprise, give us
(23:46):
a treat. Well, you know the majority of my partnerships,
they've been coming, you know, just through what I've been
doing on social media and you know the ones that
I had previously before that. But um, um, you know
over pandemic. Something that I'm real proud of is that,
you know, we created that stock which is a virtual
(24:08):
wingstop just for thighs, which is widely successful. Stop that
stop right, I might have to get you some door
Dash deliver with thighs lemon pepper. You know what they're saying, me,
let me do what I should do. Please, let me
do what I should that's my food happy. Yeah. So, um,
(24:31):
it's just a lot of different things we're doing. Um.
I just had a phone call with John Dear. You know,
I purchased a tractor that I cut my own grass
with John Dear because how many acres are at the
Promised Land were close and so you just drive around
on your John Deer yourself. Why not? Why not litten
(24:55):
this remain hands on us being bosses. No jobs should
be too big for us, are too small. Let's from
main hands on we get the best results. No, But
I actually feel like when you when you can do
that when the left hand knows the job of the
right hand. And if you know what I mean, if
you have an organization, if you can't do all the jobs,
(25:15):
you don't have full visibility into your organization, right right, right,
And I believe that's to me one of my coolest assets.
I don't mind walking in the wings stop and picking
up the broom sweeping if it needs to be swept. Yeah,
that's stop. Oh yeah, that's stop. You know, that's the
(25:36):
online where we just that's the door dash. You order
it online, you know, but the wing stop is where
you walk into the actual franchise. And you know, I
gotta I gotta take you that. We're not gonna say
this online. It won't be a date, but I gotta
introduce you to the limit pepper lifestyle. Okay, this is
(25:56):
really this is like you'll have to cut that. I'm
from Canada, so I only heard of lemon pepper when
I moved to Atlanta. Like, we don't have lemon pepper
a thing like me barbecue or not even barbecue white.
I know, I know you should enjoy the lemon pepper
freestyle Me and Drink released. I'm telling you, I like it.
(26:20):
I just had to like become accustomed to it. Like
if you come to Canada and people are like, would
you like a beaver tail? See see anybody? Anybody? It's
like a funnel cake. But anyways, you guys, it's it's
too much. It's too much. So Rick, are some exciting news.
(26:43):
I hear you had a conversation with our co founder
over at Greenwood and you are now coming on in
partnership um to Bank Greenwood. I'm so excited about this
because I think this is completely in line with what
you do and everything you've shown us to do is
completely to your authentic self. So I think that this
partnership is going to be great. And tell me why
it was exciting for you? Well, first and foremost, what
(27:06):
Greenwood represents. You know, it's it's unifying. You know, our people,
our community strengthening, you know what we got going on,
and and once again, partnerships. To me, it's so important
that we understand the value of partnering with one another.
And when you speak about Ryan Glover, this is a
(27:27):
man that's this We go back much further than you
can imagine. When I first came to Atlanta for my
first time ever, he actually let me use his studio,
which at the time was called noontime. I didn't have
money for not only the studio, none for the engineer,
none for the food you did. And yeah, Ryan most
(27:49):
definitely opened the door for me. And man, he made
you know, all his resources available to me, and so
me being a part of Greenwood means much more than
just us doing some some banking and talking numbers, but
you know, just us partnering back up and that coming
in the full three sixty. Man, I had to take
advantage of it, and man, we've been to turn it
(28:10):
all the way up. Wow. I love this because I
mean again, this is what you were about, like your
true self, empowering other people with the Boss commandment, and
that is what we're trying to do here with the
Money News podcasts and Greenwood. We are trying to build
not just wealth, but generational wealth in our community and
lay down the foundation for so many people to learn from,
like visionaries like yourself. So we we truly appreciate you.
(28:34):
And as we wrap up here, I'm coming back and
I would like to ask you for some of the
tenants of your Boss commandments. So can you leave us
with some of those wisdom. Um, I got a few
of them. This is a few. I got a few
of the boss commandments. One determine your destination. Determine your destination.
(28:55):
You to see you all of your lifestyle, of your
life your boss. Don't cut no corners you feel me to.
The game ain't based on sympathy. We know all the
excuses you can have. All my great auntie was in
accident last week. I don't know. Winners don't want to
(29:15):
hit none of that at the top. They just want
to win. It's cold game gaming based on sympathy. Number three,
every ball started out as a worker. Every ball started
out as a worker. That's right. And if you were
if if you're too good to work, you ain't gonna
make it to the top. Promise that you better believe it.
(29:35):
Number four, Empires are built brick by brick. Say that
again because I think people forget. They think that, oh,
you got some quick which money or something something hit
and that was it. But brick by brick. And you know,
it's funny because even you're telling the story of Ryan,
You're like, I didn't have money for a studio, but
decades ago I met him and fast forward we laid
(29:58):
the brick so that we're continue to build together. I
didn't have the money for the studio at the time.
Um he opened it up. I remember walking in one
room Jazz and Favor was in there. He had one
of the biggest records out at the time called show Enough,
Tela eight balling, m J G. And I just went
and pulled up a chance, sat there like I was
(30:20):
supposed to be there, and he had them been a
few hours before that. I ain't know what the hell
was going on, but man, you know Greenwood, and you
know what we're doing is you know we're gonna keep going.
But teamwork makes the dreamwork commandments. You know. I love it. Well,
I don't want to give away all the Boss commandments
(30:41):
because I want to make sure everybody picks up your buck.
They gotta make sure they pick it up and make
sure y'all study. Man, we all got to read more
on let's boss up, let's take it to that next level.
Greenwood were turning it up. I'm now a part of
the family, so you already know what it is. You
know what they expected. Well, thank you so much, thank you,
Thank you you guys, thank you for coming out and
(31:02):
dropping so much wisdom, pearls of inspiration because you don't
leave here today and know that today is the perfect
day to boss up. I don't know what to tell you.
We can't help you, um, but I will tell you
one thing. I am so excited to have learned so
much more about you and all your business endeavors. I
continue to thank you for inspiring so many and I
can't wait for my care packages. So thank you so
(31:29):
much to the Money Moves audience. Thanks for tuning in,
and Mr Rick Ross, we appreciate you and continue to
do and create more greatness in our community. Thank you.
Here's my water money Movers. That's all we have for
this episode, but we will be back next time with
a brand new episode, so make sure you tune into
(31:49):
the Money Moves Podcast powered by Greenland. Thank you so
much for tuning in Money Moves Audience. If you want
more or a recap of this episode, please go to
the Bank Greenwood dot com and check if the Money
Moves podcast blog. Money Moves is an I heart radio
podcast powered by Greenwood Executive produced by Sunwise Media, Inc.
(32:12):
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