January 3, 2023 • 55 mins
Glasses Malone discusses the current state of West Coast Hip Hop and where it's headed in 2023 and beyond. Joining the discussion is the usual suspects Aja and Britt with special guest rising west coast femcee Meechy Blu (@_meechyblu) who also stars in the new reality tv show "Baddies West". Tune in and join the conversation in the socials below.
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Episode Transcript
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Speaker 1 (00:01):
Watch up and welcome back to another episode and No
Sinners podcast with your host not funk that with your
low glasses Malone. Question, why do you guys think it's
so difficult for l A artists to come up, like
(00:24):
really come up and blow up in the game, not
just the local street hood fame, like really take it
there and take it there, you know, um versus all
these Atlanta artists, Like look at Glow like that's somebody
who made a song and I'm talking about up there
now already you feel me and versus it's some females
that I didn't see him. Ben, I'm talking about grinding
(00:45):
for this ship out the city like you feel me.
And it's so many l A artists that I feel
like that's already up there mainstream like game snoop whoever
you feel me? I feel like they got enough their
their name is big enough and their pockets big enough
to help one of these artists out or some of
these artists out. They really get them there instead of
signing them and not doing ship well when you feel
(01:07):
me like mm hmm. So that that's like a that's
a multi faceted question because Glow has a song like this,
business is all built on one record, right, fun Nigga
Free is a fantastic record. So that's not a common
thing that you hear all the time. You don't hear
Nigga's was really good records all the time. Um, that's
(01:30):
her best record. And she got other stuff I like,
but that's her best record. Um. I mean Snoop. Snoop
gave us the east Side as he tried dogies Angels,
he tried badass. Um, he tried what's the kid from
North Long Beach job? You know, he took his shot
(01:50):
with about five or six different people. Some of it
worked out, some of it didn't. I mean that's the business,
Chuck is just Game is different. I don't think Game
really cared about being executive. You have to be into that, like,
um so real. I feel like the only one from
this like California ship that really didn't took some artists
(02:11):
and grew some artists. I really gotta say, it's e
forty like I'm talking about some current ship right now,
Like what's his name, Nesta Ferroll. It's funny is if
you go up to the bank pas like need is
more so know who they are versus if you but
if you go up to the Bay. People really don't
think forty did right by the artists, Like a lot
of young artists really shout out to my God. But
(02:33):
he took a lot of criticism for that. People feel
like him or short hasn't did as much for artists.
But the reality is being the executive is a talent
on its own, you know. I mean, you gotta have
a vision for it. Like remember Snoop didn't break Snoop,
that was Shoog Sjug broke Snoop Dre you know, um
dogpaan all that ship. So he had the vision um
(02:58):
another idea? Why this thing so local? Right? And y'all
know y'all have been covering West Coast hip hop for
a while. Mustard is one of the hottest producers of
hip hop, if not the hottest one. Like his ship
is going I know personally for sure. He tried to
sign three to four different people Draco, Rest in Peace,
(03:19):
Blue Bucks. Nobody will sign with him. But is it
was it? Is it because of the business person of
it or they just didn't want you know how it
is you hear some ship and you're like, I don't
want to do business, or is it just because they
didn't want that same sound. Because Mustard also whatever sound
(03:40):
like that, that's just sounds like winning, Like that's just
sound like the winner circle. For real, I'm saying, some
artists don't want to do that. Some artists don't want
the same ship. So then some artists want to win
the way they want to win. But that's the point.
So when you said why people are staying local, your
records have to go Nash, know, like there's records in
(04:02):
Atlanta that you that you don't hear about that our
Atlanta records. So just like we got a lot of
records that's l A records. They have Atlanta records, but
the records you hear that come here are the cream
of the crop, best records. So it's like Mustard being
like one of the best producers in the game, if
not the best one. Remember he gave Roddy his first
hit record, right ball, and he gave Tiger Racks. That's
(04:25):
tiger first hit record as a as a as a
lead artist outside of deuces um kid In't. He gave
kid inca smash. He gave Todd dollars on the smash.
Heat he passing out smashes, leafing right, um, so you
gotta ask jeesus and why would they not do the deal?
(04:46):
I have my belief my belief and with the Blue
Bucks is sometimes niggas get hot and feel like they
could do it theirselves. That just ain't it and it's
not real. This game is built off producers. Hip Hop
is built off production the producers Death Row works because
of the vision of Sugar, but the music of Dr
Dre Ruthless is the vision of Easy. The music of
(05:09):
Dr Dre No Limit is the vision of Master Pete,
and the music from Beats by the Pound Bad Boy
is the vision of Puff and the music from the
Hit Men Cash Money is the vision of Master p
and Slams Give Me Bird and Slam and the music
of Many Fresh. It's built off production. Motown was built
off production. Music is built off production. So you was
(05:35):
only as gamed as your producer is. So if they're
not into the art of records, it's a lot of
little niggas making beats, a lot of them. Man, it's
cheap to make beats now. You don't even have to
be into the art of it. You could just somebody
can still a laptop, you can get it and make beats.
But the niggas who are actually really making records on
top of records, they are into the art of making
(05:57):
records hit records. And with this, he was in the
lab every day all that, and that's all you wanted
to do, like that, you know what I'm saying. So
and that's why his ship sound the way do you know,
Like he got his own style style. But even him,
like for as good as he's doing, he needs help.
(06:18):
Like it's certain places where you know, these are all
substantially young guys. And as much as it seemed like
it was Dr Dre in the early days of Ruthless Member,
it's a lot of other guys there that you just
don't know about. You don't really know what Yellow was doing.
You don't really know what a Laddin was doing, or
a lot of the other guys was doing. They were
all contributing stuff and that made Dr Dre the producer
(06:41):
he is as well. Um, hip hop records come from
producers first. You know, fold Life is the same the
person who did fold Life of mactin right, that's Ice
Cue ice Q did his own ship and mctin fold Life,
Uh Backyard Boogie mactin other hit record. The same person
who did ll co J I Need Love did that song.
(07:04):
I never knew that you learned something new every days
with the load put me on. So somebody like Blue Bugs,
why Draco. Draco had his own movement what I'm saying,
but I think they both should have signed. I think
I told Blue Bucks. I told my nigger that funk
with them when I was talking to them and said,
Yell should signed him. Y'all should sign with him. You
(07:27):
like Roddy. Roddy did well, but Bawling, I mean Balling
was huge for it. That's how you can get the
box right now. The only record you're here from the
last project is Late at Night Muster. That's true. As
far as why it's harder now, it's less producers. Now.
(07:48):
Back when I was younger, before I was ever wrapping
and ship, you could go about six producers and get
a good record. You can go to battle Cat, you
can go to Dre, you can go to Quick, you
can go to Wound r g Um, you can go
to Slip, you can go to fred Wreck and get
some good ship. You can go to a few guys
and get dope records. Right now, you're just gonna go
(08:10):
to Mustard. I think a lot of the producers are
figuring it out. Shout out to ron Ryn, shout out
to Larry rest in peace. Uh official official Swaye is dope. Um,
there's some guys figuring it out. But that's a lot
of work to figure it out. I gotta love. They
(08:31):
won't been around when I first came into business. Day one,
you know, was we came in together. So it's tough
because you're only as great as your record. That's why
it's hard to get out of l A. Your records
have to take you out of l A. And then
it's crazier. Today I was talking to my partner and
was telling him, your brand has to be explosive. H
(08:55):
I mean, like now it's hard for music because it's
eight thousand and eighty thousand, so coming out every day,
being uploaded, right, So your brand has to like push
you into the atmosphere. Your brand like niggas who wearing dresses,
who pay their nails, those are the things we're gonna
(09:17):
talk about as a mask, that's their brand. Like Doug
for a long time. You know what I'm saying was
like acting gate, he knew we all thought was gay
and he knew we would say it was gay. Yeah yeah, Joe,
your brand takes you past the barrier and then your
(09:38):
music follows you. Um. I was having this conversation, right,
I'm a lot of people calling me for advice. Right,
people that's successful, people that's legends, called me for advice.
And I was saying, I was like, damn, I was
diagnosed in myself. Yes, said I'm like, okay, as in
exactly what would I say it's wrong with glasses? Malone's career.
Once I learned how to make records, it changed, right
(09:59):
that good became my first gold record. Um, but branding
is tough. It's not simple, like what does your brand represent?
Is the reason why when you go to In and
Out because and you know, they want to say West Coast,
so they got palm trees on all the locations, red
and yellow like McDonald's. They want to say clean. So
everything is white, everybody wearing white. It's a few things.
(10:20):
It's called In and Out because they had the first
drive through. That's the usp on it that's gonna making unique.
So it's it's tough, Like, um, can I say legendary
heritage acts like Cat Dre and them could do more. Yeah,
but they don't give a fuck. It's not they don't
it's not they don't want to. They don't even know
(10:42):
what to do. Like when I talk to Dre and
cat now, they don't know what to do. The belief
is that these niggas know like Snoop, Snoop really to
his mind, he trying his best. But we look at
them and to us it seems like it's so because
I was that artist. I remember when he was coming up.
I felt like that. But what I realized is you
(11:05):
have to go to them with ideas and you have
to know the right questions to ask, and sometimes they're
still not gonna do business with you. It just don't
make sense for them. Um. I think some artists are
doing well. I like what Catlin is doing personally. If
I was diagnosing it, I would force him like I
would force him to figure out and develop his sound
(11:27):
more so it's more unique completely. Um yeah, but that's
the point. Like rock Nation first off. Another thing, I
would never tell the West Coast artist to ever sign
to anybody that's not from the West Coast because you
miss a natural when your record company is based in
(11:48):
l A and they go out and they hear your music,
Extra budgets get added, more excitement is in the building.
It's a reason why the biggest acts came through in
the scope. It's a biggest it's a huge red Then
why the greatest acts came through in the scope to
me priority all West Coast based record labels and distribution.
(12:08):
It's a reason why Deaf Jam fumbled Warren g ship.
They had a great record member hold up. First off,
no sellings, g L. What's happening? The deal e g.
Blue black once again for Warren g Right. So when
they put out Regulate that came out on the soundtrack,
(12:30):
most people forgot that. So that death row working in
the soundtrack. They work Regulator blows up, smash deaf Jam,
get every record from Warren and fuck it up. Mm
hmm why g why should be five times as big
as he is? My Crazy Life is like one of
(12:50):
the best projects in the last twelve years. Man, they
funked it up. It's not on purpose, it's just a
cultural breakdown. When you're from the West that things we
appreciate and we really hold in revere to them. They
was like we just got somebody in the West Coast
market to end the scope. He would have been the
pride and joy of the building, like the Gang dr Dre,
(13:12):
like death Roy. So I think it's easy to blame
legendary acts and say, oh man, you know Snoop could
do more? What the fund is he gonna do? He
can't make a beat, We're gonna ask somebody for a beat.
I mean, he could make a beat, but you don't
want to wrap on Snoop beats like that because jam,
(13:36):
I'm just she said, you guys need to participate more.
But I'm schooled, so they because so it's all good. Um,
that's the point. Though you feel me like it's rough,
like because what what? What could really Snoop do more of?
I mean he trying. I mean I see him. He's
(13:57):
got his hand in in a couple of like a
lot of things he's been, but it's you know, I
mean it's more like he's doing stuff for you know, election, Yeah, production,
like TV, And she's like, that's not in anything. I
don't see him doing anything for artists. I could be wrong.
I don't know. He just did as death roll, so
I don't know if he's just did he drop did
(14:19):
he He didn't drop anything? Though right already sign what's
his name? I think he got I think he's trying
to endorse Snoopy to say, I think he's trying to
endorse Snoopy to some degree. I just don't know to
what marketing wise he's gonna do. So he got somebody,
so he's signed somebody else too. Yeah, but it's it's
(14:39):
it's shout out to picket a litter that that's a
really good series by Snoopy. Um So even though Snoop right,
so the belief is if Snoop stamp you, it's over.
That's just not true. That's why job. But it didn't happen.
Huh Macluci, Yeah, he got Macluci. Now that didn't work out.
(15:02):
Um So it's multiple things, that's what's wrong with it.
Um we're a lot of the artists are stuck here
because they're not making records bigger than here. And then
the first thing they do is when they think to
make a record bigger than here, they go make a
trap record. But don't nobody want to hear trap music
from l a nigger. I'd rather listen to Alanna. Trap
music like going to a white person. That makes soul
(15:23):
fool or nigga trying to make authentic Mexican food. I'm like, bro,
where is the soul twist that like fried my shells? Brother,
don't come out here and try to topose a not
gonna be then I sent my Mexican food is good
because you like your masking fool, but it's not really
(15:45):
good compared to masking food. Why y'all got to try
to impede on everybody's ship though. But I'm just saying
she might make some authentic ship. You don't know have
you had. She might have something that you don't like you.
It's like you with your little study days about That's
(16:08):
how I'm not you know? That was sure giving a
thing again, that's leave it. I did that. It was
like I beat that day. I know you didn't. I
don't know what the job she liked it. Part of
(16:34):
that is actually it's a field job, so you have
to feel you touching that the thing, right, hold hold on,
let me just catch everybody else. So Britt attempted to
be a lesbian for a slide of my time? Is
(16:57):
that how you would saying politically? I don't know, I
don't know what you want to say. I had that curious.
She knocked up on it twice, right, and then somebody,
the girl she was dating, said that she wanted Britt
to you. So Britt got behind that thing and that's
what we had. Now. So the thing it was empowering,
(17:20):
wasn't it. It has like well, the thing she had
it it kind of like sucked on my click. So
it was stimulate you too. So it was like we
both were stimulated. Did you hope? Okay? So did you?
I mean yeah, you had to hold it at was like, oh,
I was like, yeah, y'all, y'all got some power. Hey,
(17:42):
real ship? That that ship made me feel weird. I'm
no one woman should have all this power, right, No,
that ship was weird. Behind that thing spread me you
ever did strictly tongue but to feel what is your
lady at one time when you're dating, asked you to
(18:03):
do that. I wasn't down for. But what if she
would have said, please just just make my day? I
wouldn't I know you to be curious, wouldn't like That's
why I did it? Because I was curious. I was like,
what you did? Tell me? It was like it was weird.
It was weird because you know why it's make a
(18:24):
booty cheese tighten. You don't know what she's doing, like, oh,
she's gonna kill me. Didn't making new to me. Trust me,
she was embarrassed as she was. She was back there,
she like, have no idea. She didn't tell me. I've
(18:44):
been not telling nobody. Yeah, you ain't told nobody, But
you ain't told nobody but the twenty five People podcast.
Nobody I told you. Okay, he is behind that thing,
but no, So that's that's what it is me. I think,
um and and I know you know this because you
you at the time was dealing with dass and different
(19:05):
homies and ship so you know how it is. But
the belief is that they could do more than they do,
and the reality is they actually did more than they
can do. See, sometimes we look at these people like
they're the reason they're successful, even like dash DA's my look,
sholot nigger Dad's ain't fucking put out dads Dealinger. I mean,
(19:27):
you know what you know that somebody told me. I'nna real,
they say, I mean, I don't feel like it's just expectful.
It was just something somebody was saying. They was like
snoop still is working ship you feel me. He's still
getting booked for ship, commercials, liquors, all common ship like that.
So he's still working a job. He's like, not the
business side of it, he's still getting hired for ship.
(19:47):
You feel me. So, I mean, I don't know, but
I looked at it in my mind because I was
somebody at one point of time and I was dealing
with you feel me. So I love Snoop to death
did more. But I definitely do feel he could have
did more because in my mental always that's a mega
superstar who turned down the sloop call, so we needed
to be a studio session, whatever it was. You definitely
(20:09):
could have made that happen. But my I don't want
to expose my no, no, and that's not what we're doing.
I'm gonna stop you right there, but I'm gonna say
this to you that nigga ain't had to call nobody
to do ship if they're already it's fucking Snoop. It
was literally you put up you feel me and so
so so when you so when we look at somebody
like Dog, we all went through the same thing. We
(20:30):
Dog is Mickey Mouse. Because let's beyond this Nigga's Mickey Mouse.
This nigga literally is probably the top five famous motherfuckers
in the world. It's only like Jesus and Mickey Mouse
is more famous than Cause no if you really think
about Snoop, Cause this motherfucker Cause is huge. And sometimes
we forget because he a crip and he from around
the way. But this nigga ain't like nothing we ever seen.
(20:53):
But the problem is when you be a mega superstar,
you he ain't really had to do nothing but keep trying.
Snoop is really somebody. I think I wouldn't even consider
him super savvy in the record business. Now he could
cuts me off of this. But that nigga is blessed
with this sense of wisdom. Comes like a nigger that's
a hundred and seventy. I think it's like one of
(21:15):
the wisest niggas. I know how to talk how it's
all wisdom and it's all discernment. He's blessed by God,
that nigga is. I had this big debate with the
honey we're talking about the whole tupact Snooper. He was
telling me Tupac with Snoop, and it was jealous a
Tupocket and I hear that at Loss their times, Snoop
was jealous man that nigga was signed the Death Row
(21:37):
seven months he had put out a record. They've been
out seven months, the first thing who had Snoop on
the motherfucker. They did a concert in July, two months
for the Nigga Die. He was open enough for Snoop.
When what time B two be jealous? Snoop is the
pinnacle of the game. He is the pinnacle. But the
problem is he didn't have to. All Snoop had to
(22:00):
do was keep his nose clean and persevere. He was
set in the right direction God Shugg and Dr fucking Dre.
All he had to do was don't fucking up. And
that's the thing he has. His wisdom is years and
years beyond most motherfucker's that I ever talked to. His smoothness,
you know what I mean, the way operators really really
(22:22):
like a nigger that has been on the earth more
than once. But it's different when you actually gotta break
somebody that ain't now that ain't that's different. You better
know what the fuck you gotta remember. Death Row was
Sugar Knike's third project label. He had multiple labels before
that label. He got it right the third time. Niggas
(22:46):
don't so Snoop, it's differ. It's well, it's not that
he's been Snoop Dogg like. It's it's like he did
his deal with East Sides right, that was at tv T,
so t v T did the marketing. Snoop just had
to be Snoop and do what he do with fire right.
He had to do this ship with the records, you
know what I'm saying that and put his twists. But
Cat was there at that time. Battle Cat was right there,
(23:09):
so all trade d and Goldie had dudes beat himselfs
Snoop came in there what he did, and Cat handled
the rest and tv T market at the motherfucker's So
that's easy. Snoop has been trying to do it the
same way the whole time, with you or with anybody else.
It's just there is not a battle Cat right now.
There's no Battle Cat right there. I mean, no disrespect
to Big Bro like Cat is a lot, but I'm
(23:30):
saying Cat in ninety nine is different. Cat probably be now,
but you can't even get him to do ten beats.
It's pulling teeth and ship. What then is you doing?
But there's no tv T to market it? Right, there
snoop just put out records. He just dropped records like
his Thursday the Empire. Empire don't market records. So the
(23:52):
business part of this ship is unique. It's not it's
not as tongue in cheek as it look. It's not
like a niggas he said, like ice cube. Ice Cube
can break anybody. It worked with battle Cat, but it
didn't work with Short Chop and Short Chop excuse me,
at work with mac Tin, but it didn't work with
Short Chop. It didn't work as well with Caution. It
didn't work as well with Yo Yo, but it worked
(24:14):
with the West Side Connection. Huh, Short Chop, super dope nigga.
When I was young and this nigga was so hard
for me. What this nigga was hard as a motherfucker.
But it's different to make the cam he had cam. Yeah, yeah,
it's not easy. It's it seems easier and it's easy
(24:35):
to say all this person could have did this. What
I always tell niggas, I helped the l A. Johns
right now, they're not signed to me. I helped to
market this ship. And I market for him. She said,
man glasses, if we were to do a deal with Snoop,
you know, with the work, I said, it would work
if I wrote a list of things that you need.
And if I wrote a list of things you need,
this nigga probably ain't gonna do the deal because because
(24:59):
I know exactly what has to happen, because I have
been working my own ship for so long that I
study what needs to happen to the study success. I
had enough conversations. So it's tough. Atlanta got the good
producers about full five of the motherfucker's for five of
the motherfucker's they all making joints what I'm saying, So,
(25:23):
do you think it has something to do it? Like radio?
Though too, not at all, Like no, not not at all.
Radio need to play new music. You just gotta have
good records. Never forget that. I think it's crazy because
I'm gonna say a little bit right now, you feel me.
I think it's a little bit easier to kind of
like pave you away and make your name like as
far as we got no jumper right now, they's another thing.
(25:47):
Feel me. Gene on there they're giving TI like charisma
she shall love you feel me? I don't. I'm I'm
gonna just say on my end like she she hella
should Yeah, but I think it's a tiny bit easier.
But I feel like as if it's going like now
I want to deal you feel me? That's where you
get a little but I mean you can make your
(26:07):
name though. I definitely feel like you could make your
name and Nigga is gonna let it be known. Who
what do you feel it was the hardest part for you?
Where do you feel you ran into? You? Was like
this ship right here is my block, my barrier to
take the next step. Um, I'm gonna be real. I
feel like I didn't know the game at all, Like
this is literally like I'm a woman, a jet I mean,
(26:29):
what the jel all trades? You feel me? Anything I do,
I could fucking master it. I literally picked up a
pencil one day and the person I was dealing with
at the time r I P speed do you feel me?
Got a shout out? But the person I was dealing
with at the time, he was a rapper, and he like,
let's hop on his beat, and I'm like, I don't
want to rap. He like, but your voice like and
(26:51):
you just be saying, sh just talking to you. You
feel me, try to put that ship in the musical
for him? You feel me. I turned around. He ended
up getting killed. In the midst of that, I'm like, man,
I'm gonna still do this whole song by myself that
d J muster vato. Bet I killed it. Like I
just did it. But I didn't know nothing about music,
Like I wasn't the kid with microphone. Let me do
this and do that. I've always been more of a
(27:12):
personality type of person, you know. But I literally picked
that ship up and this is how fast it went.
Dropped the song on a Saturday. Sunday, I got hit
up to come to a radio interview for Monday. I
was there at the radio interview, Hey could you come
do this show tomorrow and talk on Tuesday. I'm like, hell, yeah,
fuck it, I'm there. You feel me? Literally, it just
went like that. From the freestyle video to being in
(27:35):
the booth, this was all like in a matter of
a week. You feel me. So I'm like, I didn't
know nothing about it at all. I don't know ship.
Snoop discovered me and like my first eight months, you
feel me? And he was working with me tough. That
kind of threw me off a little bit too, Like
I was I was ready. You feel me like I
don't know much about it, but we're gonna figure it out.
(27:57):
Like I don't know over what I gotta learn, but
this sloop dog you feel me like lucky. There's somebody
I've been looking up to gem and too for my
my whole damn like fuck it. But I was just
put on a pause like don't drop nothing, like I
don't want you to feel me. And I'm just like huh.
So it kind of like paused my spot light and
(28:17):
I'm like, what we're doing, what we're doing, what we're doing,
and that's what Just like after that, I felt like
I wasn't considered, like I started figuring out other ship
for myself in between and what else? Am I good at?
You feel me? I can't drop this music right now,
I'm listening to the head HUNCHO. Let me just figure
out other ship in between here. And it just caused
the distraction and feel me and I wasn't focused on anymore.
(28:39):
So when it was like time to get focused, I'm like, right,
blocking ship. My mind ain't on music no more. You
feel me. So it's like every once in a while,
I'll exercise my little talented ship. Now you feel me,
and I'll be like, I do want to get back
into the game, but I'll just be like, it's so
much ship going on. I don't want to use that
as an excuse because we all got real nigga, but
(29:01):
I'm like, it is a part of my ship. Like
I'm like, damn, I don't have nobody. I could just
hit up and be like, hey, could I use you
feel me your studio? Like I don't, well, you know
what you did? Tell me that at a time that
I hit me something now definitely did. But a lot
(29:23):
of I feel like a lot of these niggas they'd
be having teams like it's always been me. I don't
have a nigga that funk with me, Like, let's I
believe in. Let's get these beats. You got the talent,
I got the beats, and we can make some ship happen.
Like I'm gonna stand behind you the whole way. It's like,
can I get in the studio session with you here?
Can we get a beat and whoo whoop? And I
feel like it's always a little different from women to like,
(29:44):
we have it hard. Either somebody want are they trying
to charge from top dollar for you feel me? Or
they want the net you feel but that actually I agree,
but you also also if you held it correctly, it
could be to your benefit. But I do agree that
that's rough. I want to throw it back for no
beat though I'm not definitely can't throw it back. What
(30:11):
about Mustard telling him back for the right. Okay, so
you're smart, so at least you're smart. Okay, No, but
it's it's easy, it's easy to it seems a little
(30:33):
easier than it. It's simple, but it's not easy. Um,
even for dog Dog is a superstar. He could do anything,
but he don't do anything like that's not what people
bring shipped to him. So that's why I like a
person that fun with Snoop today. Right, if you Snoop,
your your manager got to be super gamed up because
(30:55):
he got to work the whole scene. That's not what
Snoop does. Snoop is Snoop. Snoop is being Snoop Dogg
at the four Time Drive. I mean, and people like
he didn't really build something like with that mentality. You
know what I'm saying like dog is just dog, and
I genuinely think he means well most of the time.
(31:15):
But I just think sometimes we look at him again
like this, like for real, like this nigga is a
top five famious people in the world, and you'll be like, man,
this nigga could be doing this and it's like, no,
that ain't what he does. Um. I think it's like
she said, it's about a team, like real talking, it's
always about the team. Like when as the cousins just
(31:36):
doing our ship, Like once we got our team and
that and we started doing certain ship, it helped a lot.
When it's just you and you're making all these moves
and you got, like she said, real nigga ship going
on bills and ship like that. Gotta work and do X,
Y and Z, and you you only can put in
like a couple of hours ceo craft or whatever whatever
the case may be, Like it's harder, but when you
(31:57):
have that team, it helps. I really feel that I
really do believe in you, and that's something that I
actually I'm like now, I feel like right now I
got a couple of people around me. That's you feel
me connected and respected, You feel me and I feel
like if I was to go into it again, like
(32:18):
it could really be a beautiful thing this time. You
feel me. It was beautiful last time it really was
so like you feel me. But I'm just like, damn,
but I definitely would. I recently did just have somebody
talking to me about like, how would you feel like
if I popped that out something about you being the
first lady of a death row now like you feel me?
And they're like, what you funk with him? Again? I'm
(32:39):
like I would because I definitely feel like I'm in
a different mental space. I'm, you know, a lot more
educated than what I was back then. You feel me,
Like I said, I got people that's around that's respected
and connected like to where it could move a lot
more than what it did last time. You feel me.
So some situations is great with the manager. In some
situations is great without a man manager. Um, And it
(33:01):
depends on the manager like dog like I said to
me with Snoop, Like that's the catch with Snoop, Snoop,
you just gotta have to write people around. That's gonna
work between them spaces because Snoop is Snoop DOGG. But
I do think Snoop is very viable in this business
right now. Currently he's one of the best launchpads you
can have in this business. But you if you think
(33:23):
to yourself that he understands how to do it, he's
not a He don't market. That's not his job. He's
not a market He's Snoop. It's Snoop marketing is Snoop
talk about it. He mar help marketing Instagram. He talked
about it and his own Instagram. So some things it
works out. The product has to be correct for it
to work. Like, the product has to be correct. A
(33:46):
lot of niggas really feel like they lack exposure a shot.
The reality is they don't even have a stick. They
don't have an idea, they don't have nothing. They just
really just can wrap or they think they could wrap on.
They're like, if people heard me to be different or
Snoop said I was good, it's good, it's not. It's
way way, way more complex than that. Um, if you
had to, if you had to Blue Bucks, they they
(34:10):
figured it out. But I just think being with Mustard
makes things a thousand times easier. Plus it would have
put them with Interscope Capital is sometimes I like them,
I know them but they's sometimes they and they're not
great with urban content, not great with black shit. So
but if you was at Mustard, you'd be within the scope. Um.
(34:30):
I think why he tries to sign people and put
some people out. Yeah he got he tried yeah D
three he had slam. Um yeah he got a few people.
Um TC, No, we got TC. Now I know Ty
(34:53):
had TC. Ty had TC Mustard with TC or something
like that. Yeah. I just I just think. I just
think specifically the pushes together, it was really special pushes
a part of different and and that's it. Literally that movement. Yeah,
(35:18):
that movement, that movement um at the table because it's
like stuff no work. Um. That movement is what you
needed to skyrocket past the death Row threshold because before
like none of us could get past and make it
crack because ship death Row was like if you didn't
come from the n w A family tree, that was it.
(35:39):
Why he is the first person I've seen really blast
off that had nothing to do with the n w
A family tree. And that's because the Pushing movement became
the youthful full movement of West Coast kids. They took
the embodiment of what jerking was and brought in an
element of fun and function that that really reminded you
of that time period and it about for them and
(36:00):
you got tied from it, mustard from it, and you
got from so I think, Um, what makes it tough
for us to make it is one is a lack
of producers. I mean, don't get me wrong, this Nick
is working on hit Boy is doing a lot of
good ship. But you know her boy is doing what
he's doing too. Um, but the producers have to get
(36:23):
a lot more serious into making records, not just beats.
That's one thing. Um. Secondly, Huh, this is tough because
I think we're just in a different time, Like, um,
who was the last person that blew up from Atlanta?
(36:46):
The last person? That's what they feel like. But who
was the last person that blew up from Atlanta? Ship?
Who's going on right now? From what was a little baby?
When see how dry get real quick? I don't know?
So and like little baby right, little baby signed to
(37:08):
probably I mean ship they he signed to the same
Niggs that blew up to me? Goes yeah, I mean
he don't know what they're like them, they don't know
what they're doing. They're tough it's a great regular label.
Um we got Nick is doing a good TV. He
does well. Um they push what four or five platinum
ortis from that little ship other label? Would you say
(37:33):
ship to me? Fow on the summers? You fall on
the summers. Gay, you must have records and they gat
you ever made? Yeah, everybody else trying to start. Another
thing is everybody else is trying to start a record label.
That's another thing. It's a bunch of people who have
no experience that starting the regul label, starting a regular label.
So Draco started a record label right with the Stick Team.
(37:55):
That was his first that was his experiment, right. They
was figuring it out, you know, life life. He got
about this life early, right, so now you gotta still
figure it out. Memory. Blue Bucks got their own movement,
that's what capital. So you're also starting brand new businesses.
So you're not only a brand new record label, you're
starting brand new businesses. Prime example, when Death Rows started,
(38:17):
they were a brand new business, right. Dr Dre was
an established act as a producer and as a so
they came with something that was already established. Blue Bugs
has a brand new record label, the brand new group problems.
It's like trying to make a new burger at a
new burger stand. Hi, bro, just make ground beech Burgers.
(38:39):
Bro being say they have a great business model, but
she said, why is it not exploding out of California?
The problem is you have to You literally are building
a brand new business with a brand new act. Take
years years. It's the reason why they didn't come out
(39:04):
with Snoop Dogg album first. It came out with Dr
Dre's album first. From n w A, you know what
I mean? So so movements like groups of people. You know, now,
if Blue Bucks was like seven niggas, it happened faster,
prime example, Big Glow Right. Part of her success that
nobody talks about is her movement of girls. If it
(39:27):
was just her would work, like now she could start
doing stuff with just her. But when you first saw them,
it was altogether. Imagine if it was hurt just screaming
let's go. She looked retarded running round them cars and
give me that. And she she's smart. She don't use
(39:50):
her entourage like an entourage. She's not hiding the light
from them. See a lot of people like how many
people do we know from the clan g easy and
you know right. But if it was eight niggas with them,
and it was always eight niggas, then that's a movement.
If it's two niggas, it's short. And I'm saying, you're sure,
(40:12):
that's why. That's why it works better when it's multiple people,
because it's like, if it's seven niggas to be like
it's the ship, it took like what nine niggas to
breaks that nine and with wu tangs like nine niggas.
I mean, so it's a few things. Um, it's it's
a few changes most people can make and really go
(40:33):
to another step. But when I was thinking about myself,
I was like, damn, what would I do as an
exact for glasses? My problem is my brand, right is
is people don't know why they call me glasses. That's
such a simple thing to fix. But I would have
never thought about that as a business never in my life.
The cousins, you have to figure out, why, what the
(40:53):
funk do I need you in my life? For what
I'm saying, business is unique. McDonald's got on because they
created fast food. It wasn't the first person that burgers
and fries that was white castles. McDonald's figured out how
to give your ship in like ninety seconds fresh. That's
what mag niggas go there, niggas. It's a thousand rappers
(41:16):
every day, thousand rappers every fucking day. I mean, why
are they fucking with you? Glow? I know what I'm
gonna get from Big Glow. I mean, this motherfucking look crazy.
This mother fuck be on the biggest last. The last
is bigger than her. Fun with it though, so um,
(41:36):
the Western isn is in a quality position. You know
that they's We're not as fucked up as New York.
New York is in a bad place because they're trying
to take Chicago drill and they're saying it's not Chicago,
it's UK drill. But the reality is you're trying to
take a culture that don't naturally fit. At least, we're
not that far off. They're in a weird spot. Their
(41:58):
motherfucker's just trying to make some ship work that ain't
gonna work. We're trying to make our ship work, but
we have to develop it. I think also, people don't
really understand I don't know, I wouldn't say understand our
culture over here, but they just really don't. It's different
for us, like you know, we got the palm trees
and we got you feel me. But they don't understand
(42:20):
it though less you come and you see and like
experience that ship that the hip hop ain't good. That's
you gotta get better. Trust me, snooping them at the
same palm tree and then everybody wants to come to
this motherfucker. Let me said, you got to get better
at displaying the culture. I was looking at the video
Blast did for the song, example, l Um, what was
(42:40):
the last song um? The one with Um where he's
out in the desert in the car. No, they by
the beach. They rolled a by the beach in the cars.
The Blast song, they rolling by the beach and they
had this mansion. The song is tough, but the whole
video lacks culture. M lot of times too rappers moved
(43:02):
too fast and go right to every good girl, every
good girl. Many That video is like a it's like
a Lamborghini. He got this girl, this light skinned girl,
and they had this mansion. It's like that ship lacks culture.
Remember this nigga got on because he was standing in
the suff front yard with some girl watching the Grand
National with Nigga shooting nice on the porch. See, we
(43:24):
abandoned culture too fast too. We immediately go into trying
to sell wealth. Oh, I want to sell everybody. I
got money, nigga. Nobody buys money m niggas by poor
niggas getting money cash money only looked tight when they
look poor with money. It's different when you see a
nigger jumping out of Lamborghini with your bow jeans on
(43:46):
a blue box and a white T shirt and gold teeth.
It's just you know, I mean, that's polarizing. Who is
this That's like me? I should jump out of my
billing with my diggie sag and ship jumped into like
this nigga? Who is that nigga on that naw Samuel
Jackson that's out of crack. Used to look at me
that to go to Beverly Hills? Is that cracking? Like that?
(44:08):
He just slammed the door. It's the park that ship
on my grass. So I think we abandoned the culture right.
Another thing too with a lot of the young talent
is they don't embrace what the West is. They want
to embrace what they want the West to be. I
want the West to be about fashion. Man. Them niggas
(44:29):
in Atlanta. That's fun with that fashion is not getting
ship out of none in the market. Them niggas is
taking that ship right off the gay people back down there.
They have a whole urban gay culture right in the
line of shmack there them niggas, gay and gay people
funk with that fashion. Them niggas something of my office
thug and then was wearing literally it was a gay
man on a cover magazines wearing that outfit. Fashion is
(44:54):
a woman in a homosexual sport. I'm not saying something
straight man can't be into it. I'm just saying you
gotta really be another kind of free to funk with it.
It ain't no punk ship. So like for example, like
if I was talking to Blasts, I would have told Blasts,
don't drive that Lamborghini. It don't scream nothing, it just
scream wrap it. Don't scream nothing. Scream something that you're
(45:16):
driving down the street. That's gonna screen l a where
whatever it is, she get you. They got ship. Man,
You just gotta get creative. Don't don't be at the mansion.
You had to mansion. If it's niggas is forty ounces
on the grass and ship make it nigga fire this
ship the West Coast is ship. Make this ship what
(45:36):
it's supposed to be, because if you don't, I can't
get that ship from me. Anybody Mom would listen to
a pop zone. That's true. Hell, I'm gonna do with
these nigga niggas looking rich but look French were wearing
these crazy shades. Nick you is from South central nigga,
(45:57):
but he's out of bad Dana tied around his head.
Feel me looking with some chucks? You want to wear them?
Littleunny nikka pans wear some Chucks with him. You gotta
bring the culture into this ship, hippo. No, they'd be
wearing them all a little weird fashion pants is now
(46:18):
m start trying to be a Latin nigers Yeah and
am goes only work because that ship is a joke.
Rest in piece of take off. That ship is funny
niggas dressed like ninas and ship the niggas is a joke.
Not they are a joke, but their their music. You
expect that you from mad Lady nigga. You're supposed to
(46:38):
be owned nigga. I've better see it, nigga. Where's these
niggas at? M Dr Dre Man Dr Dre came out
with Number the g thing and that whole video cast
sifty Town. You could have bought that house for twenty thousand.
The cars wasn't cheap. All that ship was cheap. That
motherfucker sold seven million and broke Snoop Dogg whole career.
He came back with being there and on that man
(47:00):
that's Ferraris in helicopters. That's so far hundred thousand. Nobody
want to see no niggas acting like white people. Rich.
Niggas want to see nigga rich. I don't know if
I ain't going to no motherfucking so I'm gonna just
keeping the beat. This might be ignorant. I don't go
to buy healthy soul food. It's supposed to be dangerous healthy,
(47:22):
So niggas want to see healthy soul food. Like I
ain't gonna use this kind of salt on the greens.
My nigga season. The greens brok him land. So yeah, bro,
we are you're doing? Bro? Why what is happening? You're
seeing niggas keep trying to sell healthy soul food. Don't
(47:44):
that's not cool. I just saw a movie with Marlon
Wayne's on Matflix and it was like White People movie,
and I'm like, bro, where's the flavor? Like, that's where
we come for. We come to niggas for fla. We
provide the season into this world. We got the flavoring.
Your she gotta have flavoring. It can't. Your flavor cannot
(48:06):
be expensive season because niggas don't care. They already know,
like you could preach fashion out this motherfucker thousand times.
You ain't fenna never be as far as the niggas
from Georgia. Them gave people right there no gay people
living in Watson County and Ship where we're from, ain't
no gay community. Then you have to go to West Hollywood.
Them niggas them gave people be walking right where they at,
fight you and everything, hells and five oh one. I
(48:31):
mean that day closer to fashion for me. That ain't us.
That's why snooping I snooping them was where thirty all
outfits selling seven million records. Yeah it chucks. Think of
Dickies low righty, push that on the grandfather yard, fix
that up. Think the world went crazy. They could try
to jump in ferrars and lab get him in. The
white folks they're like, man, well no, you gotta be
(48:54):
a country nigger in the motherfucking Lamborghini. If you ain't,
if you ain't looking crazy, feeling with band dad this top.
That's being nipbu to talking about that rest is so.
I used to be like, when you gotta jump out
the may back nigga looking like a crip, because if
you jump out wearing a suit, you just regular, it
looks like you're be in that motherucker. You got to
jump out that motherfucker cut with your blue rack hanging
(49:15):
down to the back of your heel. The value. You
gotta be extra. You gotta tell the valet mad because
park this cuse crip gang. You got to put it
on because that car don't fit. So you gotta nigga fight.
That's what I used to like about the Houston niggas,
And they used to put them swingers on them. Bentley
Saya remembers and ship hoof poking out. I'm like, that
(49:38):
is country, but it is the ship that's them don't
had them don'ts and ship. Hip hop is culture. Culture
is flavor. It's flavor to cover up a lot of
a lot of problems in our community. But it works
and people love it. They love our flavor. But somehow
(50:01):
we feel like, oh, well, you know what, as soon
as I get some money, I got how to be
like the rest of these white folks. And it's like, then,
what value do you bring? What is black culture? Because
without poverty and oppression, what does it even look like?
If you don't have funked up schools to create slang,
if parents ain't no drugs and ship for you to
(50:22):
find some kind of way to survive? Like, what does
black culture? Without these things? Man, we'd be eating the
same thing these cracks head. If we knew how to
make spaghetti, we wouldn't be baking that ship, boiling that
ship in the sauce. We'll be making that ship flavored
like the ship. Somebody tell me my cousin, tell that
she was like, I like my noodles and my um
(50:43):
my sauce, like not not not no, she doesn't want it,
she she wanted. And I'm like, what house sold you
was because my mama made that. She makes all that
ship up. Because we want everything dripping with flavor. That's
why all help sucked up sometimes. But it's cool. You
just gotta know how the ballance, and you gotta know
when to put on the show. And that's what the
problem is. We are doing a bad job on the
(51:05):
West Coast for putting on the show. That's the real solution.
We're not giving them a culture. We're trying to assimilate
into their culture. Man, fuck that Rembering need niggas to
the West Bold niggas need to get robbed. Make these
niggas remember, I think we did enough that No, make
(51:26):
niggas remember what they fucked with us for. That's why
they I tell them all the time. I came telling that.
I'll be like, hey, because this ship, like I've been
to everybody here, y'all know this ship the same. No,
it's different out there, nigga. Yall niggas, Boy, you niggas
a skin and y'all killing nigga. Cut the skin off
the funk are y'all talking about like they made that
big ship with pter b Rock, Like that ship won't
happen in every ghetto on around the country. At that Roscoe,
(51:49):
that Roscolls is cool. That Roscoes all the time and
get delicious meals that Roscoes right there they go. Nobody
go to the Rock Scols except everybody go to that
ros Goes. That's My favorite rocks goals be the sisters
there with sassy attitudes and ship feel the homies and ship.
(52:10):
You're gonna see some niggas, you know what, some nigga
ma me. So again, it's one of the things where
we not we Our job is to provide our flavor
to the world in a digestible manner, and we're not
doing that. We're as simulating too much of everybody else's
culture and they can get it pure from somebody else.
(52:30):
That's really the solution. So from the music to the fashion,
all of these things have to be into. It's funny
because I used to tell nigs I said, yeah, I
should wear dickies. Oh gee man, that's that old school ship.
I'm like, that's not This is like a uniform, because
don't forget like that that nigga deak Tho came and
put some writing on the fucking dickey jacket and start
(52:52):
charging the ship out of niggas for that ship. Now,
all these niggas is wearing dickies. Me, all I can do,
comes right. All awful lot of calls syrup cutting you
would get with your niggas is stupid niggas start That's
all that's don't start doing because they'll start just putting
a whole lot of call syrup on dickey suits. Mother,
he probably set them up for a thousand dollars fucking
(53:15):
Dickie suit. Niggas is crazy. We got the best flavor
of all the niggas in the country. We were the
wildest niggas, were the most turned niggas. We with all
the bullshit. If these white our white folks is in order,
ain't nobody around the west of the country white folks
in order like oh, then white folks like we don't
want to push these niggas off the nigga start burning
(53:35):
ship down, and now we are burnt it down in
their neighborhood, getting closet ship. They now they ain't are
in the neighborhoods now because niggas is robbin niggas. We
don't robin niggas. And Beverly Hills down that rox Champ
that they ain't hunt it out run that in Beverly Hill.
(53:55):
So were the only We're the baddest niggas in the country.
Our white folks in order, they know we are burning
motherfucker down. If they do something like they killed them,
the men out there in Florida. These niggas ain't even
flip the car. What's name had the skittles. The niggas
ain't even flipped the car because we start burning ship
(54:16):
down over here for that mm hmm. Them niggas ain't
did nothing. The niggas ain't pushing no line. Niggas in
the South when they did that ship, they barely fucked
up the rallies from Yeah, that was in the Midwest.
Them niggas ain't did. The niggas ain't roll dice cream. Man.
We are the wildest niggas in the country. We are
the embodiment of hip hop and that's why our ship
(54:39):
always did well when it's the culture at its purist.
We are the embodiment of the spirit of being black.
We are resilient. We talked ship and late Nigga. We
ain't taking nothing from nobody, not no white folks, not
no nothing, nigga, nobody. That's the spirit of hip hop,
that's the energy, that's the rebellion, that's the whole counterculture.
(54:59):
Like in Nigga. So we gotta get back to selling
niggas that good looking out for tuning into the No
Sellers podcast, Please do us a favorite, subscribe, rate, comment,
and share. This episode was recorded right here on the
West coast of the USA and produced by my homeboy
(55:21):
A King, for the Black Effect Podcast Network and I
Heart Radio Yeah.
Watch up and welcome back to another episode and No
Sinners podcast with your host not funk that with your
low glasses Malone. Question, why do you guys think it's
so difficult for l A artists to come up, like
(00:24):
really come up and blow up in the game, not
just the local street hood fame, like really take it
there and take it there, you know, um versus all
these Atlanta artists, Like look at Glow like that's somebody
who made a song and I'm talking about up there
now already you feel me and versus it's some females
that I didn't see him. Ben, I'm talking about grinding
(00:45):
for this ship out the city like you feel me.
And it's so many l A artists that I feel
like that's already up there mainstream like game snoop whoever
you feel me? I feel like they got enough their
their name is big enough and their pockets big enough
to help one of these artists out or some of
these artists out. They really get them there instead of
signing them and not doing ship well when you feel
(01:07):
me like mm hmm. So that that's like a that's
a multi faceted question because Glow has a song like this,
business is all built on one record, right, fun Nigga
Free is a fantastic record. So that's not a common
thing that you hear all the time. You don't hear
Nigga's was really good records all the time. Um, that's
(01:30):
her best record. And she got other stuff I like,
but that's her best record. Um. I mean Snoop. Snoop
gave us the east Side as he tried dogies Angels,
he tried badass. Um, he tried what's the kid from
North Long Beach job? You know, he took his shot
(01:50):
with about five or six different people. Some of it
worked out, some of it didn't. I mean that's the business,
Chuck is just Game is different. I don't think Game
really cared about being executive. You have to be into that, like,
um so real. I feel like the only one from
this like California ship that really didn't took some artists
(02:11):
and grew some artists. I really gotta say, it's e
forty like I'm talking about some current ship right now,
Like what's his name, Nesta Ferroll. It's funny is if
you go up to the bank pas like need is
more so know who they are versus if you but
if you go up to the Bay. People really don't
think forty did right by the artists, Like a lot
of young artists really shout out to my God. But
(02:33):
he took a lot of criticism for that. People feel
like him or short hasn't did as much for artists.
But the reality is being the executive is a talent
on its own, you know. I mean, you gotta have
a vision for it. Like remember Snoop didn't break Snoop,
that was Shoog Sjug broke Snoop Dre you know, um
dogpaan all that ship. So he had the vision um
(02:58):
another idea? Why this thing so local? Right? And y'all
know y'all have been covering West Coast hip hop for
a while. Mustard is one of the hottest producers of
hip hop, if not the hottest one. Like his ship
is going I know personally for sure. He tried to
sign three to four different people Draco, Rest in Peace,
(03:19):
Blue Bucks. Nobody will sign with him. But is it
was it? Is it because of the business person of
it or they just didn't want you know how it
is you hear some ship and you're like, I don't
want to do business, or is it just because they
didn't want that same sound. Because Mustard also whatever sound
(03:40):
like that, that's just sounds like winning, Like that's just
sound like the winner circle. For real, I'm saying, some
artists don't want to do that. Some artists don't want
the same ship. So then some artists want to win
the way they want to win. But that's the point.
So when you said why people are staying local, your
records have to go Nash, know, like there's records in
(04:02):
Atlanta that you that you don't hear about that our
Atlanta records. So just like we got a lot of
records that's l A records. They have Atlanta records, but
the records you hear that come here are the cream
of the crop, best records. So it's like Mustard being
like one of the best producers in the game, if
not the best one. Remember he gave Roddy his first
hit record, right ball, and he gave Tiger Racks. That's
(04:25):
tiger first hit record as a as a as a
lead artist outside of deuces um kid In't. He gave
kid inca smash. He gave Todd dollars on the smash.
Heat he passing out smashes, leafing right, um, so you
gotta ask jeesus and why would they not do the deal?
(04:46):
I have my belief my belief and with the Blue
Bucks is sometimes niggas get hot and feel like they
could do it theirselves. That just ain't it and it's
not real. This game is built off producers. Hip Hop
is built off production the producers Death Row works because
of the vision of Sugar, but the music of Dr
Dre Ruthless is the vision of Easy. The music of
(05:09):
Dr Dre No Limit is the vision of Master Pete,
and the music from Beats by the Pound Bad Boy
is the vision of Puff and the music from the
Hit Men Cash Money is the vision of Master p
and Slams Give Me Bird and Slam and the music
of Many Fresh. It's built off production. Motown was built
off production. Music is built off production. So you was
(05:35):
only as gamed as your producer is. So if they're
not into the art of records, it's a lot of
little niggas making beats, a lot of them. Man, it's
cheap to make beats now. You don't even have to
be into the art of it. You could just somebody
can still a laptop, you can get it and make beats.
But the niggas who are actually really making records on
top of records, they are into the art of making
(05:57):
records hit records. And with this, he was in the
lab every day all that, and that's all you wanted
to do, like that, you know what I'm saying. So
and that's why his ship sound the way do you know,
Like he got his own style style. But even him,
like for as good as he's doing, he needs help.
(06:18):
Like it's certain places where you know, these are all
substantially young guys. And as much as it seemed like
it was Dr Dre in the early days of Ruthless Member,
it's a lot of other guys there that you just
don't know about. You don't really know what Yellow was doing.
You don't really know what a Laddin was doing, or
a lot of the other guys was doing. They were
all contributing stuff and that made Dr Dre the producer
(06:41):
he is as well. Um, hip hop records come from
producers first. You know, fold Life is the same the
person who did fold Life of mactin right, that's Ice
Cue ice Q did his own ship and mctin fold Life,
Uh Backyard Boogie mactin other hit record. The same person
who did ll co J I Need Love did that song.
(07:04):
I never knew that you learned something new every days
with the load put me on. So somebody like Blue Bugs,
why Draco. Draco had his own movement what I'm saying,
but I think they both should have signed. I think
I told Blue Bucks. I told my nigger that funk
with them when I was talking to them and said,
Yell should signed him. Y'all should sign with him. You
(07:27):
like Roddy. Roddy did well, but Bawling, I mean Balling
was huge for it. That's how you can get the
box right now. The only record you're here from the
last project is Late at Night Muster. That's true. As
far as why it's harder now, it's less producers. Now.
(07:48):
Back when I was younger, before I was ever wrapping
and ship, you could go about six producers and get
a good record. You can go to battle Cat, you
can go to Dre, you can go to Quick, you
can go to Wound r g Um, you can go
to Slip, you can go to fred Wreck and get
some good ship. You can go to a few guys
and get dope records. Right now, you're just gonna go
(08:10):
to Mustard. I think a lot of the producers are
figuring it out. Shout out to ron Ryn, shout out
to Larry rest in peace. Uh official official Swaye is dope. Um,
there's some guys figuring it out. But that's a lot
of work to figure it out. I gotta love. They
(08:31):
won't been around when I first came into business. Day one,
you know, was we came in together. So it's tough
because you're only as great as your record. That's why
it's hard to get out of l A. Your records
have to take you out of l A. And then
it's crazier. Today I was talking to my partner and
was telling him, your brand has to be explosive. H
(08:55):
I mean, like now it's hard for music because it's
eight thousand and eighty thousand, so coming out every day,
being uploaded, right, So your brand has to like push
you into the atmosphere. Your brand like niggas who wearing dresses,
who pay their nails, those are the things we're gonna
(09:17):
talk about as a mask, that's their brand. Like Doug
for a long time. You know what I'm saying was
like acting gate, he knew we all thought was gay
and he knew we would say it was gay. Yeah yeah, Joe,
your brand takes you past the barrier and then your
(09:38):
music follows you. Um. I was having this conversation, right,
I'm a lot of people calling me for advice. Right,
people that's successful, people that's legends, called me for advice.
And I was saying, I was like, damn, I was
diagnosed in myself. Yes, said I'm like, okay, as in
exactly what would I say it's wrong with glasses? Malone's career.
Once I learned how to make records, it changed, right
(09:59):
that good became my first gold record. Um, but branding
is tough. It's not simple, like what does your brand represent?
Is the reason why when you go to In and
Out because and you know, they want to say West Coast,
so they got palm trees on all the locations, red
and yellow like McDonald's. They want to say clean. So
everything is white, everybody wearing white. It's a few things.
(10:20):
It's called In and Out because they had the first
drive through. That's the usp on it that's gonna making unique.
So it's it's tough, Like, um, can I say legendary
heritage acts like Cat Dre and them could do more. Yeah,
but they don't give a fuck. It's not they don't
it's not they don't want to. They don't even know
(10:42):
what to do. Like when I talk to Dre and
cat now, they don't know what to do. The belief
is that these niggas know like Snoop, Snoop really to
his mind, he trying his best. But we look at
them and to us it seems like it's so because
I was that artist. I remember when he was coming up.
I felt like that. But what I realized is you
(11:05):
have to go to them with ideas and you have
to know the right questions to ask, and sometimes they're
still not gonna do business with you. It just don't
make sense for them. Um. I think some artists are
doing well. I like what Catlin is doing personally. If
I was diagnosing it, I would force him like I
would force him to figure out and develop his sound
(11:27):
more so it's more unique completely. Um yeah, but that's
the point. Like rock Nation first off. Another thing, I
would never tell the West Coast artist to ever sign
to anybody that's not from the West Coast because you
miss a natural when your record company is based in
(11:48):
l A and they go out and they hear your music,
Extra budgets get added, more excitement is in the building.
It's a reason why the biggest acts came through in
the scope. It's a biggest it's a huge red Then
why the greatest acts came through in the scope to
me priority all West Coast based record labels and distribution.
(12:08):
It's a reason why Deaf Jam fumbled Warren g ship.
They had a great record member hold up. First off,
no sellings, g L. What's happening? The deal e g.
Blue black once again for Warren g Right. So when
they put out Regulate that came out on the soundtrack,
(12:30):
most people forgot that. So that death row working in
the soundtrack. They work Regulator blows up, smash deaf Jam,
get every record from Warren and fuck it up. Mm
hmm why g why should be five times as big
as he is? My Crazy Life is like one of
(12:50):
the best projects in the last twelve years. Man, they
funked it up. It's not on purpose, it's just a
cultural breakdown. When you're from the West that things we
appreciate and we really hold in revere to them. They
was like we just got somebody in the West Coast
market to end the scope. He would have been the
pride and joy of the building, like the Gang dr Dre,
(13:12):
like death Roy. So I think it's easy to blame
legendary acts and say, oh man, you know Snoop could
do more? What the fund is he gonna do? He
can't make a beat, We're gonna ask somebody for a beat.
I mean, he could make a beat, but you don't
want to wrap on Snoop beats like that because jam,
(13:36):
I'm just she said, you guys need to participate more.
But I'm schooled, so they because so it's all good. Um,
that's the point. Though you feel me like it's rough,
like because what what? What could really Snoop do more of?
I mean he trying. I mean I see him. He's
(13:57):
got his hand in in a couple of like a
lot of things he's been, but it's you know, I
mean it's more like he's doing stuff for you know, election, Yeah, production,
like TV, And she's like, that's not in anything. I
don't see him doing anything for artists. I could be wrong.
I don't know. He just did as death roll, so
I don't know if he's just did he drop did
(14:19):
he He didn't drop anything? Though right already sign what's
his name? I think he got I think he's trying
to endorse Snoopy to say, I think he's trying to
endorse Snoopy to some degree. I just don't know to
what marketing wise he's gonna do. So he got somebody,
so he's signed somebody else too. Yeah, but it's it's
(14:39):
it's shout out to picket a litter that that's a
really good series by Snoopy. Um So even though Snoop right,
so the belief is if Snoop stamp you, it's over.
That's just not true. That's why job. But it didn't happen.
Huh Macluci, Yeah, he got Macluci. Now that didn't work out.
(15:02):
Um So it's multiple things, that's what's wrong with it.
Um we're a lot of the artists are stuck here
because they're not making records bigger than here. And then
the first thing they do is when they think to
make a record bigger than here, they go make a
trap record. But don't nobody want to hear trap music
from l a nigger. I'd rather listen to Alanna. Trap
music like going to a white person. That makes soul
(15:23):
fool or nigga trying to make authentic Mexican food. I'm like, bro,
where is the soul twist that like fried my shells? Brother,
don't come out here and try to topose a not
gonna be then I sent my Mexican food is good
because you like your masking fool, but it's not really
(15:45):
good compared to masking food. Why y'all got to try
to impede on everybody's ship though. But I'm just saying
she might make some authentic ship. You don't know have
you had. She might have something that you don't like you.
It's like you with your little study days about That's
(16:08):
how I'm not you know? That was sure giving a
thing again, that's leave it. I did that. It was
like I beat that day. I know you didn't. I
don't know what the job she liked it. Part of
(16:34):
that is actually it's a field job, so you have
to feel you touching that the thing, right, hold hold on,
let me just catch everybody else. So Britt attempted to
be a lesbian for a slide of my time? Is
(16:57):
that how you would saying politically? I don't know, I
don't know what you want to say. I had that curious.
She knocked up on it twice, right, and then somebody,
the girl she was dating, said that she wanted Britt
to you. So Britt got behind that thing and that's
what we had. Now. So the thing it was empowering,
(17:20):
wasn't it. It has like well, the thing she had
it it kind of like sucked on my click. So
it was stimulate you too. So it was like we
both were stimulated. Did you hope? Okay? So did you?
I mean yeah, you had to hold it at was like, oh,
I was like, yeah, y'all, y'all got some power. Hey,
(17:42):
real ship? That that ship made me feel weird. I'm
no one woman should have all this power, right, No,
that ship was weird. Behind that thing spread me you
ever did strictly tongue but to feel what is your
lady at one time when you're dating, asked you to
(18:03):
do that. I wasn't down for. But what if she
would have said, please just just make my day? I
wouldn't I know you to be curious, wouldn't like That's
why I did it? Because I was curious. I was like,
what you did? Tell me? It was like it was weird.
It was weird because you know why it's make a
(18:24):
booty cheese tighten. You don't know what she's doing, like, oh,
she's gonna kill me. Didn't making new to me. Trust me,
she was embarrassed as she was. She was back there,
she like, have no idea. She didn't tell me. I've
(18:44):
been not telling nobody. Yeah, you ain't told nobody, But
you ain't told nobody but the twenty five People podcast.
Nobody I told you. Okay, he is behind that thing,
but no, So that's that's what it is me. I think,
um and and I know you know this because you
you at the time was dealing with dass and different
(19:05):
homies and ship so you know how it is. But
the belief is that they could do more than they do,
and the reality is they actually did more than they
can do. See, sometimes we look at these people like
they're the reason they're successful, even like dash DA's my look,
sholot nigger Dad's ain't fucking put out dads Dealinger. I mean,
(19:27):
you know what you know that somebody told me. I'nna real,
they say, I mean, I don't feel like it's just expectful.
It was just something somebody was saying. They was like
snoop still is working ship you feel me. He's still
getting booked for ship, commercials, liquors, all common ship like that.
So he's still working a job. He's like, not the
business side of it, he's still getting hired for ship.
(19:47):
You feel me. So, I mean, I don't know, but
I looked at it in my mind because I was
somebody at one point of time and I was dealing
with you feel me. So I love Snoop to death
did more. But I definitely do feel he could have
did more because in my mental always that's a mega
superstar who turned down the sloop call, so we needed
to be a studio session, whatever it was. You definitely
(20:09):
could have made that happen. But my I don't want
to expose my no, no, and that's not what we're doing.
I'm gonna stop you right there, but I'm gonna say
this to you that nigga ain't had to call nobody
to do ship if they're already it's fucking Snoop. It
was literally you put up you feel me and so
so so when you so when we look at somebody
like Dog, we all went through the same thing. We
(20:30):
Dog is Mickey Mouse. Because let's beyond this Nigga's Mickey Mouse.
This nigga literally is probably the top five famous motherfuckers
in the world. It's only like Jesus and Mickey Mouse
is more famous than Cause no if you really think
about Snoop, Cause this motherfucker Cause is huge. And sometimes
we forget because he a crip and he from around
the way. But this nigga ain't like nothing we ever seen.
(20:53):
But the problem is when you be a mega superstar,
you he ain't really had to do nothing but keep trying.
Snoop is really somebody. I think I wouldn't even consider
him super savvy in the record business. Now he could
cuts me off of this. But that nigga is blessed
with this sense of wisdom. Comes like a nigger that's
a hundred and seventy. I think it's like one of
(21:15):
the wisest niggas. I know how to talk how it's
all wisdom and it's all discernment. He's blessed by God,
that nigga is. I had this big debate with the
honey we're talking about the whole tupact Snooper. He was
telling me Tupac with Snoop, and it was jealous a
Tupocket and I hear that at Loss their times, Snoop
was jealous man that nigga was signed the Death Row
(21:37):
seven months he had put out a record. They've been
out seven months, the first thing who had Snoop on
the motherfucker. They did a concert in July, two months
for the Nigga Die. He was open enough for Snoop.
When what time B two be jealous? Snoop is the
pinnacle of the game. He is the pinnacle. But the
problem is he didn't have to. All Snoop had to
(22:00):
do was keep his nose clean and persevere. He was
set in the right direction God Shugg and Dr fucking Dre.
All he had to do was don't fucking up. And
that's the thing he has. His wisdom is years and
years beyond most motherfucker's that I ever talked to. His smoothness,
you know what I mean, the way operators really really
(22:22):
like a nigger that has been on the earth more
than once. But it's different when you actually gotta break
somebody that ain't now that ain't that's different. You better
know what the fuck you gotta remember. Death Row was
Sugar Knike's third project label. He had multiple labels before
that label. He got it right the third time. Niggas
(22:46):
don't so Snoop, it's differ. It's well, it's not that
he's been Snoop Dogg like. It's it's like he did
his deal with East Sides right, that was at tv T,
so t v T did the marketing. Snoop just had
to be Snoop and do what he do with fire right.
He had to do this ship with the records, you
know what I'm saying that and put his twists. But
Cat was there at that time. Battle Cat was right there,
(23:09):
so all trade d and Goldie had dudes beat himselfs
Snoop came in there what he did, and Cat handled
the rest and tv T market at the motherfucker's So
that's easy. Snoop has been trying to do it the
same way the whole time, with you or with anybody else.
It's just there is not a battle Cat right now.
There's no Battle Cat right there. I mean, no disrespect
to Big Bro like Cat is a lot, but I'm
(23:30):
saying Cat in ninety nine is different. Cat probably be now,
but you can't even get him to do ten beats.
It's pulling teeth and ship. What then is you doing?
But there's no tv T to market it? Right, there
snoop just put out records. He just dropped records like
his Thursday the Empire. Empire don't market records. So the
(23:52):
business part of this ship is unique. It's not it's
not as tongue in cheek as it look. It's not
like a niggas he said, like ice cube. Ice Cube
can break anybody. It worked with battle Cat, but it
didn't work with Short Chop and Short Chop excuse me,
at work with mac Tin, but it didn't work with
Short Chop. It didn't work as well with Caution. It
didn't work as well with Yo Yo, but it worked
(24:14):
with the West Side Connection. Huh, Short Chop, super dope nigga.
When I was young and this nigga was so hard
for me. What this nigga was hard as a motherfucker.
But it's different to make the cam he had cam. Yeah, yeah,
it's not easy. It's it seems easier and it's easy
(24:35):
to say all this person could have did this. What
I always tell niggas, I helped the l A. Johns
right now, they're not signed to me. I helped to
market this ship. And I market for him. She said,
man glasses, if we were to do a deal with Snoop,
you know, with the work, I said, it would work
if I wrote a list of things that you need.
And if I wrote a list of things you need,
this nigga probably ain't gonna do the deal because because
(24:59):
I know exactly what has to happen, because I have
been working my own ship for so long that I
study what needs to happen to the study success. I
had enough conversations. So it's tough. Atlanta got the good
producers about full five of the motherfucker's for five of
the motherfucker's they all making joints what I'm saying, So,
(25:23):
do you think it has something to do it? Like radio?
Though too, not at all, Like no, not not at all.
Radio need to play new music. You just gotta have
good records. Never forget that. I think it's crazy because
I'm gonna say a little bit right now, you feel me.
I think it's a little bit easier to kind of
like pave you away and make your name like as
far as we got no jumper right now, they's another thing.
(25:47):
Feel me. Gene on there they're giving TI like charisma
she shall love you feel me? I don't. I'm I'm
gonna just say on my end like she she hella
should Yeah, but I think it's a tiny bit easier.
But I feel like as if it's going like now
I want to deal you feel me? That's where you
get a little but I mean you can make your
(26:07):
name though. I definitely feel like you could make your
name and Nigga is gonna let it be known. Who
what do you feel it was the hardest part for you?
Where do you feel you ran into? You? Was like
this ship right here is my block, my barrier to
take the next step. Um, I'm gonna be real. I
feel like I didn't know the game at all, Like
this is literally like I'm a woman, a jet I mean,
(26:29):
what the jel all trades? You feel me? Anything I do,
I could fucking master it. I literally picked up a
pencil one day and the person I was dealing with
at the time r I P speed do you feel me?
Got a shout out? But the person I was dealing
with at the time, he was a rapper, and he like,
let's hop on his beat, and I'm like, I don't
want to rap. He like, but your voice like and
(26:51):
you just be saying, sh just talking to you. You
feel me, try to put that ship in the musical
for him? You feel me. I turned around. He ended
up getting killed. In the midst of that, I'm like, man,
I'm gonna still do this whole song by myself that
d J muster vato. Bet I killed it. Like I
just did it. But I didn't know nothing about music,
Like I wasn't the kid with microphone. Let me do
this and do that. I've always been more of a
(27:12):
personality type of person, you know. But I literally picked
that ship up and this is how fast it went.
Dropped the song on a Saturday. Sunday, I got hit
up to come to a radio interview for Monday. I
was there at the radio interview, Hey could you come
do this show tomorrow and talk on Tuesday. I'm like, hell, yeah,
fuck it, I'm there. You feel me? Literally, it just
went like that. From the freestyle video to being in
(27:35):
the booth, this was all like in a matter of
a week. You feel me. So I'm like, I didn't
know nothing about it at all. I don't know ship.
Snoop discovered me and like my first eight months, you
feel me? And he was working with me tough. That
kind of threw me off a little bit too, Like
I was I was ready. You feel me like I
don't know much about it, but we're gonna figure it out.
(27:57):
Like I don't know over what I gotta learn, but
this sloop dog you feel me like lucky. There's somebody
I've been looking up to gem and too for my
my whole damn like fuck it. But I was just
put on a pause like don't drop nothing, like I
don't want you to feel me. And I'm just like huh.
So it kind of like paused my spot light and
(28:17):
I'm like, what we're doing, what we're doing, what we're doing,
and that's what Just like after that, I felt like
I wasn't considered, like I started figuring out other ship
for myself in between and what else? Am I good at?
You feel me? I can't drop this music right now,
I'm listening to the head HUNCHO. Let me just figure
out other ship in between here. And it just caused
the distraction and feel me and I wasn't focused on anymore.
(28:39):
So when it was like time to get focused, I'm like, right,
blocking ship. My mind ain't on music no more. You
feel me. So it's like every once in a while,
I'll exercise my little talented ship. Now you feel me,
and I'll be like, I do want to get back
into the game, but I'll just be like, it's so
much ship going on. I don't want to use that
as an excuse because we all got real nigga, but
(29:01):
I'm like, it is a part of my ship. Like
I'm like, damn, I don't have nobody. I could just
hit up and be like, hey, could I use you
feel me your studio? Like I don't, well, you know
what you did? Tell me that at a time that
I hit me something now definitely did. But a lot
(29:23):
of I feel like a lot of these niggas they'd
be having teams like it's always been me. I don't
have a nigga that funk with me, Like, let's I
believe in. Let's get these beats. You got the talent,
I got the beats, and we can make some ship happen.
Like I'm gonna stand behind you the whole way. It's like,
can I get in the studio session with you here?
Can we get a beat and whoo whoop? And I
feel like it's always a little different from women to like,
(29:44):
we have it hard. Either somebody want are they trying
to charge from top dollar for you feel me? Or
they want the net you feel but that actually I agree,
but you also also if you held it correctly, it
could be to your benefit. But I do agree that
that's rough. I want to throw it back for no
beat though I'm not definitely can't throw it back. What
(30:11):
about Mustard telling him back for the right. Okay, so
you're smart, so at least you're smart. Okay, No, but
it's it's easy, it's easy to it seems a little
(30:33):
easier than it. It's simple, but it's not easy. Um,
even for dog Dog is a superstar. He could do anything,
but he don't do anything like that's not what people
bring shipped to him. So that's why I like a
person that fun with Snoop today. Right, if you Snoop,
your your manager got to be super gamed up because
(30:55):
he got to work the whole scene. That's not what
Snoop does. Snoop is Snoop. Snoop is being Snoop Dogg
at the four Time Drive. I mean, and people like
he didn't really build something like with that mentality. You
know what I'm saying like dog is just dog, and
I genuinely think he means well most of the time.
(31:15):
But I just think sometimes we look at him again
like this, like for real, like this nigga is a
top five famious people in the world, and you'll be like, man,
this nigga could be doing this and it's like, no,
that ain't what he does. Um. I think it's like
she said, it's about a team, like real talking, it's
always about the team. Like when as the cousins just
(31:36):
doing our ship, Like once we got our team and
that and we started doing certain ship, it helped a lot.
When it's just you and you're making all these moves
and you got, like she said, real nigga ship going
on bills and ship like that. Gotta work and do X,
Y and Z, and you you only can put in
like a couple of hours ceo craft or whatever whatever
the case may be, Like it's harder, but when you
(31:57):
have that team, it helps. I really feel that I
really do believe in you, and that's something that I
actually I'm like now, I feel like right now I
got a couple of people around me. That's you feel
me connected and respected, You feel me and I feel
like if I was to go into it again, like
(32:18):
it could really be a beautiful thing this time. You
feel me. It was beautiful last time it really was
so like you feel me. But I'm just like, damn,
but I definitely would. I recently did just have somebody
talking to me about like, how would you feel like
if I popped that out something about you being the
first lady of a death row now like you feel me?
And they're like, what you funk with him? Again? I'm
(32:39):
like I would because I definitely feel like I'm in
a different mental space. I'm, you know, a lot more
educated than what I was back then. You feel me,
Like I said, I got people that's around that's respected
and connected like to where it could move a lot
more than what it did last time. You feel me.
So some situations is great with the manager. In some
situations is great without a man manager. Um, And it
(33:01):
depends on the manager like dog like I said to
me with Snoop, Like that's the catch with Snoop, Snoop,
you just gotta have to write people around. That's gonna
work between them spaces because Snoop is Snoop DOGG. But
I do think Snoop is very viable in this business
right now. Currently he's one of the best launchpads you
can have in this business. But you if you think
(33:23):
to yourself that he understands how to do it, he's
not a He don't market. That's not his job. He's
not a market He's Snoop. It's Snoop marketing is Snoop
talk about it. He mar help marketing Instagram. He talked
about it and his own Instagram. So some things it
works out. The product has to be correct for it
to work. Like, the product has to be correct. A
(33:46):
lot of niggas really feel like they lack exposure a shot.
The reality is they don't even have a stick. They
don't have an idea, they don't have nothing. They just
really just can wrap or they think they could wrap on.
They're like, if people heard me to be different or
Snoop said I was good, it's good, it's not. It's
way way, way more complex than that. Um, if you
had to, if you had to Blue Bucks, they they
(34:10):
figured it out. But I just think being with Mustard
makes things a thousand times easier. Plus it would have
put them with Interscope Capital is sometimes I like them,
I know them but they's sometimes they and they're not
great with urban content, not great with black shit. So
but if you was at Mustard, you'd be within the scope. Um.
(34:30):
I think why he tries to sign people and put
some people out. Yeah he got he tried yeah D
three he had slam. Um yeah he got a few people.
Um TC, No, we got TC. Now I know Ty
(34:53):
had TC. Ty had TC Mustard with TC or something
like that. Yeah. I just I just think. I just
think specifically the pushes together, it was really special pushes
a part of different and and that's it. Literally that movement. Yeah,
(35:18):
that movement, that movement um at the table because it's
like stuff no work. Um. That movement is what you
needed to skyrocket past the death Row threshold because before
like none of us could get past and make it
crack because ship death Row was like if you didn't
come from the n w A family tree, that was it.
(35:39):
Why he is the first person I've seen really blast
off that had nothing to do with the n w
A family tree. And that's because the Pushing movement became
the youthful full movement of West Coast kids. They took
the embodiment of what jerking was and brought in an
element of fun and function that that really reminded you
of that time period and it about for them and
(36:00):
you got tied from it, mustard from it, and you
got from so I think, Um, what makes it tough
for us to make it is one is a lack
of producers. I mean, don't get me wrong, this Nick
is working on hit Boy is doing a lot of
good ship. But you know her boy is doing what
he's doing too. Um, but the producers have to get
(36:23):
a lot more serious into making records, not just beats.
That's one thing. Um. Secondly, Huh, this is tough because
I think we're just in a different time, Like, um,
who was the last person that blew up from Atlanta?
(36:46):
The last person? That's what they feel like. But who
was the last person that blew up from Atlanta? Ship?
Who's going on right now? From what was a little baby?
When see how dry get real quick? I don't know?
So and like little baby right, little baby signed to
(37:08):
probably I mean ship they he signed to the same
Niggs that blew up to me? Goes yeah, I mean
he don't know what they're like them, they don't know
what they're doing. They're tough it's a great regular label.
Um we got Nick is doing a good TV. He
does well. Um they push what four or five platinum
ortis from that little ship other label? Would you say
(37:33):
ship to me? Fow on the summers? You fall on
the summers. Gay, you must have records and they gat
you ever made? Yeah, everybody else trying to start. Another
thing is everybody else is trying to start a record label.
That's another thing. It's a bunch of people who have
no experience that starting the regul label, starting a regular label.
So Draco started a record label right with the Stick Team.
(37:55):
That was his first that was his experiment, right. They
was figuring it out, you know, life life. He got
about this life early, right, so now you gotta still
figure it out. Memory. Blue Bucks got their own movement,
that's what capital. So you're also starting brand new businesses.
So you're not only a brand new record label, you're
starting brand new businesses. Prime example, when Death Rows started,
(38:17):
they were a brand new business, right. Dr Dre was
an established act as a producer and as a so
they came with something that was already established. Blue Bugs
has a brand new record label, the brand new group problems.
It's like trying to make a new burger at a
new burger stand. Hi, bro, just make ground beech Burgers.
(38:39):
Bro being say they have a great business model, but
she said, why is it not exploding out of California?
The problem is you have to You literally are building
a brand new business with a brand new act. Take
years years. It's the reason why they didn't come out
(39:04):
with Snoop Dogg album first. It came out with Dr
Dre's album first. From n w A, you know what
I mean? So so movements like groups of people. You know, now,
if Blue Bucks was like seven niggas, it happened faster,
prime example, Big Glow Right. Part of her success that
nobody talks about is her movement of girls. If it
(39:27):
was just her would work, like now she could start
doing stuff with just her. But when you first saw them,
it was altogether. Imagine if it was hurt just screaming
let's go. She looked retarded running round them cars and
give me that. And she she's smart. She don't use
(39:50):
her entourage like an entourage. She's not hiding the light
from them. See a lot of people like how many
people do we know from the clan g easy and
you know right. But if it was eight niggas with them,
and it was always eight niggas, then that's a movement.
If it's two niggas, it's short. And I'm saying, you're sure,
(40:12):
that's why. That's why it works better when it's multiple people,
because it's like, if it's seven niggas to be like
it's the ship, it took like what nine niggas to
breaks that nine and with wu tangs like nine niggas.
I mean, so it's a few things. Um, it's it's
a few changes most people can make and really go
(40:33):
to another step. But when I was thinking about myself,
I was like, damn, what would I do as an
exact for glasses? My problem is my brand, right is
is people don't know why they call me glasses. That's
such a simple thing to fix. But I would have
never thought about that as a business never in my life.
The cousins, you have to figure out, why, what the
(40:53):
funk do I need you in my life? For what
I'm saying, business is unique. McDonald's got on because they
created fast food. It wasn't the first person that burgers
and fries that was white castles. McDonald's figured out how
to give your ship in like ninety seconds fresh. That's
what mag niggas go there, niggas. It's a thousand rappers
(41:16):
every day, thousand rappers every fucking day. I mean, why
are they fucking with you? Glow? I know what I'm
gonna get from Big Glow. I mean, this motherfucking look crazy.
This mother fuck be on the biggest last. The last
is bigger than her. Fun with it though, so um,
(41:36):
the Western isn is in a quality position. You know
that they's We're not as fucked up as New York.
New York is in a bad place because they're trying
to take Chicago drill and they're saying it's not Chicago,
it's UK drill. But the reality is you're trying to
take a culture that don't naturally fit. At least, we're
not that far off. They're in a weird spot. Their
(41:58):
motherfucker's just trying to make some ship work that ain't
gonna work. We're trying to make our ship work, but
we have to develop it. I think also, people don't
really understand I don't know, I wouldn't say understand our
culture over here, but they just really don't. It's different
for us, like you know, we got the palm trees
and we got you feel me. But they don't understand
(42:20):
it though less you come and you see and like
experience that ship that the hip hop ain't good. That's
you gotta get better. Trust me, snooping them at the
same palm tree and then everybody wants to come to
this motherfucker. Let me said, you got to get better
at displaying the culture. I was looking at the video
Blast did for the song, example, l Um, what was
(42:40):
the last song um? The one with Um where he's
out in the desert in the car. No, they by
the beach. They rolled a by the beach in the cars.
The Blast song, they rolling by the beach and they
had this mansion. The song is tough, but the whole
video lacks culture. M lot of times too rappers moved
(43:02):
too fast and go right to every good girl, every
good girl. Many That video is like a it's like
a Lamborghini. He got this girl, this light skinned girl,
and they had this mansion. It's like that ship lacks culture.
Remember this nigga got on because he was standing in
the suff front yard with some girl watching the Grand
National with Nigga shooting nice on the porch. See, we
(43:24):
abandoned culture too fast too. We immediately go into trying
to sell wealth. Oh, I want to sell everybody. I
got money, nigga. Nobody buys money m niggas by poor
niggas getting money cash money only looked tight when they
look poor with money. It's different when you see a
nigger jumping out of Lamborghini with your bow jeans on
(43:46):
a blue box and a white T shirt and gold teeth.
It's just you know, I mean, that's polarizing. Who is
this That's like me? I should jump out of my
billing with my diggie sag and ship jumped into like
this nigga? Who is that nigga on that naw Samuel
Jackson that's out of crack. Used to look at me
that to go to Beverly Hills? Is that cracking? Like that?
(44:08):
He just slammed the door. It's the park that ship
on my grass. So I think we abandoned the culture right.
Another thing too with a lot of the young talent
is they don't embrace what the West is. They want
to embrace what they want the West to be. I
want the West to be about fashion. Man. Them niggas
(44:29):
in Atlanta. That's fun with that fashion is not getting
ship out of none in the market. Them niggas is
taking that ship right off the gay people back down there.
They have a whole urban gay culture right in the
line of shmack there them niggas, gay and gay people
funk with that fashion. Them niggas something of my office
thug and then was wearing literally it was a gay
man on a cover magazines wearing that outfit. Fashion is
(44:54):
a woman in a homosexual sport. I'm not saying something
straight man can't be into it. I'm just saying you
gotta really be another kind of free to funk with it.
It ain't no punk ship. So like for example, like
if I was talking to Blasts, I would have told Blasts,
don't drive that Lamborghini. It don't scream nothing, it just
scream wrap it. Don't scream nothing. Scream something that you're
(45:16):
driving down the street. That's gonna screen l a where
whatever it is, she get you. They got ship. Man,
You just gotta get creative. Don't don't be at the mansion.
You had to mansion. If it's niggas is forty ounces
on the grass and ship make it nigga fire this
ship the West Coast is ship. Make this ship what
(45:36):
it's supposed to be, because if you don't, I can't
get that ship from me. Anybody Mom would listen to
a pop zone. That's true. Hell, I'm gonna do with
these nigga niggas looking rich but look French were wearing
these crazy shades. Nick you is from South central nigga,
(45:57):
but he's out of bad Dana tied around his head.
Feel me looking with some chucks? You want to wear them?
Littleunny nikka pans wear some Chucks with him. You gotta
bring the culture into this ship, hippo. No, they'd be
wearing them all a little weird fashion pants is now
(46:18):
m start trying to be a Latin nigers Yeah and
am goes only work because that ship is a joke.
Rest in piece of take off. That ship is funny
niggas dressed like ninas and ship the niggas is a joke.
Not they are a joke, but their their music. You
expect that you from mad Lady nigga. You're supposed to
(46:38):
be owned nigga. I've better see it, nigga. Where's these
niggas at? M Dr Dre Man Dr Dre came out
with Number the g thing and that whole video cast
sifty Town. You could have bought that house for twenty thousand.
The cars wasn't cheap. All that ship was cheap. That
motherfucker sold seven million and broke Snoop Dogg whole career.
He came back with being there and on that man
(47:00):
that's Ferraris in helicopters. That's so far hundred thousand. Nobody
want to see no niggas acting like white people. Rich.
Niggas want to see nigga rich. I don't know if
I ain't going to no motherfucking so I'm gonna just
keeping the beat. This might be ignorant. I don't go
to buy healthy soul food. It's supposed to be dangerous healthy,
(47:22):
So niggas want to see healthy soul food. Like I
ain't gonna use this kind of salt on the greens.
My nigga season. The greens brok him land. So yeah, bro,
we are you're doing? Bro? Why what is happening? You're
seeing niggas keep trying to sell healthy soul food. Don't
(47:44):
that's not cool. I just saw a movie with Marlon
Wayne's on Matflix and it was like White People movie,
and I'm like, bro, where's the flavor? Like, that's where
we come for. We come to niggas for fla. We
provide the season into this world. We got the flavoring.
Your she gotta have flavoring. It can't. Your flavor cannot
(48:06):
be expensive season because niggas don't care. They already know,
like you could preach fashion out this motherfucker thousand times.
You ain't fenna never be as far as the niggas
from Georgia. Them gave people right there no gay people
living in Watson County and Ship where we're from, ain't
no gay community. Then you have to go to West Hollywood.
Them niggas them gave people be walking right where they at,
fight you and everything, hells and five oh one. I
(48:31):
mean that day closer to fashion for me. That ain't us.
That's why snooping I snooping them was where thirty all
outfits selling seven million records. Yeah it chucks. Think of
Dickies low righty, push that on the grandfather yard, fix
that up. Think the world went crazy. They could try
to jump in ferrars and lab get him in. The
white folks they're like, man, well no, you gotta be
(48:54):
a country nigger in the motherfucking Lamborghini. If you ain't,
if you ain't looking crazy, feeling with band dad this top.
That's being nipbu to talking about that rest is so.
I used to be like, when you gotta jump out
the may back nigga looking like a crip, because if
you jump out wearing a suit, you just regular, it
looks like you're be in that motherucker. You got to
jump out that motherfucker cut with your blue rack hanging
(49:15):
down to the back of your heel. The value. You
gotta be extra. You gotta tell the valet mad because
park this cuse crip gang. You got to put it
on because that car don't fit. So you gotta nigga fight.
That's what I used to like about the Houston niggas,
And they used to put them swingers on them. Bentley
Saya remembers and ship hoof poking out. I'm like, that
(49:38):
is country, but it is the ship that's them don't
had them don'ts and ship. Hip hop is culture. Culture
is flavor. It's flavor to cover up a lot of
a lot of problems in our community. But it works
and people love it. They love our flavor. But somehow
(50:01):
we feel like, oh, well, you know what, as soon
as I get some money, I got how to be
like the rest of these white folks. And it's like, then,
what value do you bring? What is black culture? Because
without poverty and oppression, what does it even look like?
If you don't have funked up schools to create slang,
if parents ain't no drugs and ship for you to
(50:22):
find some kind of way to survive? Like, what does
black culture? Without these things? Man, we'd be eating the
same thing these cracks head. If we knew how to
make spaghetti, we wouldn't be baking that ship, boiling that
ship in the sauce. We'll be making that ship flavored
like the ship. Somebody tell me my cousin, tell that
she was like, I like my noodles and my um
(50:43):
my sauce, like not not not no, she doesn't want it,
she she wanted. And I'm like, what house sold you
was because my mama made that. She makes all that
ship up. Because we want everything dripping with flavor. That's
why all help sucked up sometimes. But it's cool. You
just gotta know how the ballance, and you gotta know
when to put on the show. And that's what the
problem is. We are doing a bad job on the
(51:05):
West Coast for putting on the show. That's the real solution.
We're not giving them a culture. We're trying to assimilate
into their culture. Man, fuck that Rembering need niggas to
the West Bold niggas need to get robbed. Make these
niggas remember, I think we did enough that No, make
(51:26):
niggas remember what they fucked with us for. That's why
they I tell them all the time. I came telling that.
I'll be like, hey, because this ship, like I've been
to everybody here, y'all know this ship the same. No,
it's different out there, nigga. Yall niggas, Boy, you niggas
a skin and y'all killing nigga. Cut the skin off
the funk are y'all talking about like they made that
big ship with pter b Rock, Like that ship won't
happen in every ghetto on around the country. At that Roscoe,
(51:49):
that Roscolls is cool. That Roscoes all the time and
get delicious meals that Roscoes right there they go. Nobody
go to the Rock Scols except everybody go to that
ros Goes. That's My favorite rocks goals be the sisters
there with sassy attitudes and ship feel the homies and ship.
(52:10):
You're gonna see some niggas, you know what, some nigga
ma me. So again, it's one of the things where
we not we Our job is to provide our flavor
to the world in a digestible manner, and we're not
doing that. We're as simulating too much of everybody else's
culture and they can get it pure from somebody else.
(52:30):
That's really the solution. So from the music to the fashion,
all of these things have to be into. It's funny
because I used to tell nigs I said, yeah, I
should wear dickies. Oh gee man, that's that old school ship.
I'm like, that's not This is like a uniform, because
don't forget like that that nigga deak Tho came and
put some writing on the fucking dickey jacket and start
(52:52):
charging the ship out of niggas for that ship. Now,
all these niggas is wearing dickies. Me, all I can do,
comes right. All awful lot of calls syrup cutting you
would get with your niggas is stupid niggas start That's
all that's don't start doing because they'll start just putting
a whole lot of call syrup on dickey suits. Mother,
he probably set them up for a thousand dollars fucking
(53:15):
Dickie suit. Niggas is crazy. We got the best flavor
of all the niggas in the country. We were the
wildest niggas, were the most turned niggas. We with all
the bullshit. If these white our white folks is in order,
ain't nobody around the west of the country white folks
in order like oh, then white folks like we don't
want to push these niggas off the nigga start burning
(53:35):
ship down, and now we are burnt it down in
their neighborhood, getting closet ship. They now they ain't are
in the neighborhoods now because niggas is robbin niggas. We
don't robin niggas. And Beverly Hills down that rox Champ
that they ain't hunt it out run that in Beverly Hill.
(53:55):
So were the only We're the baddest niggas in the country.
Our white folks in order, they know we are burning
motherfucker down. If they do something like they killed them,
the men out there in Florida. These niggas ain't even
flip the car. What's name had the skittles. The niggas
ain't even flipped the car because we start burning ship
(54:16):
down over here for that mm hmm. Them niggas ain't
did nothing. The niggas ain't pushing no line. Niggas in
the South when they did that ship, they barely fucked
up the rallies from Yeah, that was in the Midwest.
Them niggas ain't did. The niggas ain't roll dice cream. Man.
We are the wildest niggas in the country. We are
the embodiment of hip hop and that's why our ship
(54:39):
always did well when it's the culture at its purist.
We are the embodiment of the spirit of being black.
We are resilient. We talked ship and late Nigga. We
ain't taking nothing from nobody, not no white folks, not
no nothing, nigga, nobody. That's the spirit of hip hop,
that's the energy, that's the rebellion, that's the whole counterculture.
(54:59):
Like in Nigga. So we gotta get back to selling
niggas that good looking out for tuning into the No
Sellers podcast, Please do us a favorite, subscribe, rate, comment,
and share. This episode was recorded right here on the
West coast of the USA and produced by my homeboy
(55:21):
A King, for the Black Effect Podcast Network and I
Heart Radio Yeah.
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