All Episodes

May 15, 2024 • 38 mins

Bubba is interviewed for StoryTime with Legendary Jerry.

See omnystudio.com/listener for privacy information.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:16):
Story time the legendary Jerry. We are sitting here and
say it again.

Speaker 2 (00:21):
But fucking do everything.

Speaker 1 (00:23):
But fucking hey man new facet By.

Speaker 3 (00:28):
Now they better know.

Speaker 1 (00:29):
This is a story time with the legendary Jerry, and
we have a a Southern trailblazer man in so many
different ways. Man, go ahead, you know I'm gonna try.
I'm gonna try, but I'm just gonna jump right in.

Speaker 4 (00:44):
Man, he faced trailblazer, Georgia's own son, Trap County, Trap County,
mister Bubba motherfucking sparks in this bed.

Speaker 3 (00:58):
I told them about Camera new Fair.

Speaker 1 (00:59):
I thought it was AP. I didn't think he was show.
I've been trying to I'm been trying to get him
on the show for a while.

Speaker 2 (01:04):
It's I sold him.

Speaker 5 (01:07):
The cap comes in like actually like that up until
we set the actual firm plans.

Speaker 2 (01:12):
All the reasons I can't do that and.

Speaker 1 (01:14):
Gotta do that, so I tell you the type of
person you are. You and of course Jason Brown, we can't.
But the way y'all put it together and showed up
on time, we try to be a few minutes, y'all,
y'all was on time.

Speaker 2 (01:26):
They tried to the music industry. We were early.

Speaker 1 (01:31):
Because I ain't think I was gonna get here for
another hour. But it's cool, man, I want to say
this man to get started on this music conversation. I
always thought, Baba that as a lyricist, you were very,
very underrated, because you really really got some slick world
play man, from the beginning to even some of the

(01:53):
latest stuff. You know, I said, Okay, we forgot you
got some slick ass world play man.

Speaker 2 (02:00):
Dude, I do this ship man.

Speaker 1 (02:01):
You think the reason you really didn't get put on
a on that I won't say a pedalstal be given
more props it is because of your skin color.

Speaker 5 (02:13):
I think that's somewhat of a factor in that equation.
I think also the timing of when I dropped, you
know what I'm saying, Like after eminem You.

Speaker 2 (02:24):
Know what I'm saying, it's kind of like I feel
like maybe like the.

Speaker 5 (02:28):
General consensus consciousness was a little bit like a right
one of them got in the door. It ain't gonna
be too. It ain't gonna be too, you know what
I'm saying. So I mean, but that's where it goes.

Speaker 6 (02:38):
I always thought it was the South because of him.
It was always the South didn't have, and.

Speaker 5 (02:45):
It was so crazy to see how New York is recently,
you know, in terms of like, you know, being inspired
and influenced by other areas. It's a little it's a
little car made. It's a karma type deal on deal.
You know what I'm saying, because I do remember the
times when being a Southern artist and getting played on

(03:07):
Hot ninety seven in New York.

Speaker 1 (03:09):
Was that happened?

Speaker 2 (03:10):
That was a rarity? Yeah, for sure what happened.

Speaker 5 (03:12):
I think at the time, like I remember when Ugly
going to do Funk Flex's show for the first time
and him dropping the bombs on it you Ugly, and
them telling me then the Ugly had been the number
one song on the top seven to seven or whatever
for two weeks straight at that time, and that it
was the first Southern act to go longer than like

(03:34):
a week. I think, like outcast, Miss Jackson, maybe throw
the bowls lutle Chris something like that.

Speaker 2 (03:39):
All. Yeah, But but as far as like.

Speaker 5 (03:43):
Yeah, it was, it was a it was a moment
period Ugly was but especially in New York.

Speaker 2 (03:48):
Man, it hit New York by storm.

Speaker 1 (03:50):
Because Ugly was huge. And this goes into once again
the South, and we talked about this home.

Speaker 2 (03:56):
So I got something to say. That's all that too.

Speaker 1 (03:58):
But we've can fifty years of hip hop. But we
and I've said this on a lot of different shows
and a lot of previous guests, we've controlled this narrative
at half more than half at least, right, that's a fact.
You agree.

Speaker 2 (04:14):
I agree wholeheartedly.

Speaker 5 (04:15):
I mean, and especially you talk about the last ten years,
it's been rather sided.

Speaker 1 (04:20):
Ten or last really last one.

Speaker 5 (04:22):
Starting with Little John, I say, no, before that. No,
what I'm talking about as far as just like controlling
like coast and coast the.

Speaker 1 (04:29):
South is definitely it just keeps getting strong.

Speaker 5 (04:32):
And that's and to me, John was when like the
Southern sound, the eight oh eight, you know what I'm saying, Like, yeah,
really became quintessential.

Speaker 2 (04:40):
You know, like now the eight o eight is so prevalent.

Speaker 1 (04:42):
And but John did between between John and and you
know and three Sings mindfit come out of the South.

Speaker 5 (04:50):
Well, there were several other players in that, you know
what I'm saying, But I'm saying John was kind of
the face of it. I feel like as far with
him being an artist too. Yeah, you know, I watched
three six, any any discussion of I mean little John
sound period.

Speaker 1 (05:05):
After John shot of the Juicy j Paul. I watched
over the years, with me being in this music business
for thirty years, when when when a lot of white
rappers first come out, they are definitely in tune with
the with the urban side, with the urban artists, I mean,
with the urban crowd, whether it was the Beastie Boys
at the beginning, even kid Rock, believe it or not.

(05:27):
But then they started kind of.

Speaker 3 (05:29):
Treating back to white that exactly, they started.

Speaker 1 (05:33):
Moving away from that.

Speaker 2 (05:34):
Yeah, I mean, I know.

Speaker 3 (05:36):
What what reason do you think that is?

Speaker 1 (05:38):
Because you started off, like you said with you know,
you was more hot ninety seven high one on seven
nine here in Atlanta, and then now you were wave
from that? Why was that?

Speaker 5 (05:51):
I go towards where the money's at, you know what
I'm saying, and country hip hop and that whole lane
that I kind of like the forefather of with the
with the with not country rap tunes like coming from PEMPC,
Like that's a that's a one of the pillars or
foundations of what country rap became. But you know, like

(06:11):
of true country culture rapping about country culture hunting fishing,
and you know what I'm saying, like that's kind of
just far farm, that's kind of something that I'm credited.
And I'm always I'm hesitant to ever take credit because
if you start taking credit for stuff, that mean you
got to take the blame for stuff too. So I
would say, like, you know, it's more like I don't know,
you could say that I'm the originator or one of

(06:33):
the originators or whatever, but I just know I'll just
rap to myself. So I take I take responsibility for myself,
and if somebody gets influenced by that, you know, and
it's it's in a positive way, and I'm happy. But
as far as me, I'm no, I'm no, as fate
would have it, I'm no more or less.

Speaker 2 (06:50):
White than it was, you know what I'm saying.

Speaker 5 (06:54):
And it's like, I feel like white people sometimes get pressure,
you know, to.

Speaker 2 (07:00):
I guess in the case of some people like M. G.

Speaker 5 (07:02):
K and like.

Speaker 2 (07:05):
Maybe the Yellowolf to some degree, I.

Speaker 1 (07:08):
Think somebody else that I might go ahead my mind,
I mean.

Speaker 2 (07:11):
The beasts, I think people. But they got and.

Speaker 1 (07:18):
They started getting away, kid, but all the way because
it started with too short.

Speaker 5 (07:22):
But but you may think of me like somewhat along
those lines.

Speaker 2 (07:26):
But honestly, dude, I'm a hip hop guy.

Speaker 5 (07:28):
Like like now I reped what I repped the way
I read it because in line with the spirit of
hip hop authenticity, Like that's what I was always believed.
Would you know, claim you will place it or see
at this table is truthfully, honestly you know, embracing and
embodying what you who you are, and what you come from.

Speaker 1 (07:49):
You know, you study who was your influence because, like
I said a minute ago, your word play is so slick,
who was you really?

Speaker 2 (07:55):
My favorite m see is Andre two thousands.

Speaker 5 (07:59):
But but the Dungeon family is a whole you know, influenced,
you know, profound.

Speaker 2 (08:05):
As Yeah, I mean early sure, you know the ghetto boys,
you know what I'm saying.

Speaker 5 (08:12):
But but the period of time when I came into being,
when I fell in love with hip hop, so to speak,
was at the height of West Coast domination. You know
what I'm saying, easy before like show easy E too short,
n w A.

Speaker 2 (08:27):
You know that King t.

Speaker 3 (08:31):
The Lynks, what was what was?

Speaker 7 (08:43):
Yeah?

Speaker 2 (08:43):
Yeah, that was that was the Licks?

Speaker 5 (08:46):
Yes, and uh, you know a lot of a lot
of Bay Area stuff and banks. You know what I'm saying,
It was a too short producer and artists you know
for a long time, bad influence.

Speaker 2 (08:56):
Click rapper and yes.

Speaker 3 (09:00):
We're gonna keep going. Mac mall Manad and Nut.

Speaker 2 (09:06):
Come on, man, don't play with me.

Speaker 3 (09:08):
Did you did you ever feel did.

Speaker 1 (09:12):
Like you was like stuck in between? Well, like, all right,
I got my like you mentioned a minute ago, my country,
my white cast and I hung with and you got
the core urban black dudes. Did you ever feel like,
you know, like a mixed child, like I know cast
that was, that's mixed, and they'd be like, well.

Speaker 5 (09:27):
Where I grew up was, you know, Lagrange, Georgia, Truth County.
It was you know, real country, but it was, but
although not as country as something might.

Speaker 2 (09:36):
Try to type cast.

Speaker 5 (09:37):
You know what I'm saying, and especially today, you know
what I'm saying, like it's gang banged out down there there.
You know what I'm saying in True County absolutely murder
every two weeks, you know what I'm saying, Like multiple
blood sets from what I hear.

Speaker 2 (09:50):
You know what I'm saying.

Speaker 5 (09:51):
Yeah, not active in that by any stretch at this point.
But you know, actually it's sad just to know that,
you know, we grew up fighting in the hands up it.

Speaker 2 (10:01):
But you know, to think that.

Speaker 5 (10:02):
That the gun play has become such a such common place,
it's it's actually very disheartening to me. But I'm just
making a point, you know. But it was fifty fifty white,
you know what I'm saying. Really outside of that, that
small one that owned pretty much everything nobody really had.

Speaker 1 (10:20):
Cosm of America, yeah, I.

Speaker 5 (10:22):
Mean, well the South in particular, because one thing about
the South is, if you think about it, every major
city in America, you know, there's a there's a pretty
big black population, with the exception of like Seattle, you know,
Seattle and Portland.

Speaker 1 (10:35):
I think specific Northwest, Yeah, but anywhere in the South, north, Midwest.

Speaker 5 (10:40):
But even on the West coast, like like in the
urban areas black. But you go out, you go hour
outside of of Minneapolis, you go hour outside of uh
uh Salt Lakes kids.

Speaker 2 (10:53):
You know what I'm saying, It's straight crackerdom, you know
what I'm saying. And but the difference is in the South,
even when you go of the country, it's still black.

Speaker 6 (11:02):
So did you see Confederate flags waving around?

Speaker 1 (11:04):
Of course, speaking of that man hold on. Not to
cut you off, man, You know, the rumor was out
there for a while. When I first met you, everybody
in the office was like, you know, you know, Bubba,
it was either your dad or Brandam with clam and
I was like, hu, that's what.

Speaker 3 (11:21):
And I never as much like to see you in
the purple Reverend. I was never.

Speaker 1 (11:24):
Of course, I ain't gonna ask you ship like that.

Speaker 2 (11:26):
But was that true? It was your granddad.

Speaker 5 (11:28):
I have some family members, you know, going on back
down the line that were involved in in something like that. Yeah,
for sure, But I didn't have nothing to do with that,
you know what I'm saying. But all I know is
that I couldn't be my spirit and the life that
I've lived couldn't be any further, you know. And and
to be honest with you, like, I think it's proof

(11:49):
positive that there is change incurring in this country where
you talk about two generations removed from that you got.

Speaker 1 (11:55):
Me, you know, And was he alive to see your no.

Speaker 2 (12:00):
Uh, nineteen ninety six passed away and uh And.

Speaker 5 (12:09):
Honestly, I think he's his heart would have would yet,
you know, because I saw with my my parents, with
other people in my family. You know what I'm saying,
because I wasn't gonna have it, but one way there
was no compromise, you know with me and that and
especially as as I continue to grow in life and
and this music and culture which you know, created and

(12:33):
started by black and brown people in the Bronx, New
York in the nineteen seventies, like has given me so much,
you know in life.

Speaker 2 (12:41):
Uh took me all around the world.

Speaker 5 (12:43):
You know what I'm saying, Maybe Minty MINTI big as
a dollar. Shit what I'm saying, like I could, I
just ain't that fake?

Speaker 6 (12:48):
Taking it to childhood, you know, some kids were had
pastors or some or kids had to like some children
said they hid their tapes under the you know, under
the bed.

Speaker 3 (12:58):
Did were you that type of child?

Speaker 1 (12:59):
Or did they embraced you listening to hip hop publish?

Speaker 5 (13:03):
To be honest with you, Uh, music wasn't like at
the forefront of the consciousness of the house, you know.

Speaker 2 (13:10):
Now, I did come from a pretty.

Speaker 5 (13:12):
Musically diverse Like I had one of my older brothers,
my oldest brother, who was a half brother and lived
actually he grew up in Marietta. But uh, it was
my dad's son from his first marriage. And uh he
was a huge parliament George Clinton. You know what I'm saying,
like going to concerts cameo, you know what I'm saying.

(13:33):
And then my other brother, Russ, who was my mom's
son from a previous marriage. I'm the only child my
parents had together. Russ was a heavy metal fan like
his favorite man of all time, you know, yeah, love
traditional country like George Jones his favorite, you know, like

(13:55):
person ever you know what I'm saying, And that My
mama just liked to dance now, so she like anything
up tempon with a beat. So I probably got a
little bit of that sense of rhythm from my mom.
But yeah, when I heard somebody say, hey.

Speaker 2 (14:10):
We want some puzz dude, it was just like, what
the fuck is that? When I heard like brass.

Speaker 5 (14:17):
Monkey, when I heard Boys in the Hook, the boys
in the hood always, it was just like what the
eight away kick drawn.

Speaker 2 (14:26):
But just also that raw expression.

Speaker 5 (14:28):
I just knew, like I knew not only was I
head over heels in love with it, but also I
knew that it was gonna it was gonna impact my
life in a profound way.

Speaker 2 (14:39):
Yeah, life is to.

Speaker 1 (14:42):
I had to freaky tails.

Speaker 2 (14:44):
Man too Short was man.

Speaker 5 (14:47):
Him and Ice Cube were my two my first two
favorite rappers, you know what I'm saying.

Speaker 1 (14:52):
And you heard Ice QB coming out that n W
who the yeah, you know?

Speaker 5 (14:56):
And I was the guy walking around True County High School,
you know, uh my tenth grade year reading the Malcolm
X book.

Speaker 3 (15:07):
Shout he was living in the camp.

Speaker 2 (15:09):
Can fruit of Islam.

Speaker 5 (15:11):
You know what I'm saying, Like like, so, I it's.

Speaker 2 (15:14):
Just my spirit was always.

Speaker 6 (15:16):
Did it influence the attire like as a kid where
you still.

Speaker 5 (15:20):
I mean I still rock basically like how I dressed today,
you know what I'm saying, Like I tracked suits, you
know what I'm saying, But I wouldn't say I wasn't
wearing cross colors and well I never I never knew
even a store where you could buy stuff like that,
you know what I'm saying.

Speaker 2 (15:34):
So I shopped it.

Speaker 1 (15:35):
Like I bet you ain't take the autobiophys around your
granddad when he was like I would have.

Speaker 5 (15:41):
I might have taken a meeting for it, you know
what I'm saying. But I would have done it because
I was just that kind of kid, you know what
I'm saying.

Speaker 2 (15:46):
I was that kind of person.

Speaker 5 (15:47):
For the jump like there's a lot of things that
I witnessed, you know what I'm saying, Like that.

Speaker 1 (15:51):
People don't realize from the side, because my daddy used
to always say he was born and raised in Memphis,
and he used to just say, hey, man, you think
about how he came up. I'm probably saying to your granddaddy.
Nineteen fifties sixties.

Speaker 2 (16:03):
Yeah, my father was born in nineteen forty, so think
of it like that.

Speaker 1 (16:07):
My dadd was born in thirty eight.

Speaker 5 (16:08):
Yeah, so he never neither my mother or father ever
went to integrated schools.

Speaker 2 (16:14):
My mother grew up in the white folks housing projects.

Speaker 5 (16:16):
In open like Alabama. You know what I'm saying, Like
segregated housing projects, you know what I'm saying. So that's
the world they came from. You know, like neither neither
of my parents especially, but nobody in my family just
was inherently evil, you know what I'm.

Speaker 2 (16:30):
Saying, Like it's just you'd be surprised.

Speaker 5 (16:33):
It's just like they talk about people from in Nazi Germany, right,
like how it happened slowly and gradually, like the indoctrination
into like you know, Hitler Nazism and all that. You
know what I'm saying, And like I said, I'm not
in any means trying to make lighter or write an

(16:54):
excuse for anybody anything if you if you committed evil atrocity.
It just is what it is, you know what I'm
saying right now and burned hell. But it's I think
a lot of people like the idea of racism or
or or oppression of people.

Speaker 2 (17:11):
It was just.

Speaker 5 (17:13):
I think a lot of people in the South just
kind of looked they were conditioned to think separate, you
know what I'm saying, like segregation more like maybe.

Speaker 3 (17:20):
Like you said, an idea of separate but equal.

Speaker 2 (17:23):
You know what I'm saying, It's like, yeah.

Speaker 1 (17:25):
Always you always get shipped on, no matter black or white,
poor folks.

Speaker 2 (17:29):
That's true.

Speaker 1 (17:30):
And like you just said, your mama grew up in
the projects and open like Alabama, and it was black
folks that that that the society made it feel like
that you were better than that.

Speaker 2 (17:40):
Black project was right across, right across.

Speaker 5 (17:43):
Its basically just one big project, one big separateth.

Speaker 1 (17:51):
H.

Speaker 2 (18:04):
But uh, you know, and you think about that those
old picture.

Speaker 7 (18:08):
Of the the colors only water fountain and the whites
only water fountain, that's and that's that's the problem with
the whole idea of separate but equal, you know what
I'm saying, like and uh, you.

Speaker 2 (18:22):
Know, but what's unique about the American experience.

Speaker 5 (18:26):
And not to you know, go too far down this street,
but I think it's important that it's touched on, is
if you look around the world, the history of the
entire world, you'd be hard pressed to find and I
don't think you could find a group of people from
a geographic location that weren't enslaved at.

Speaker 2 (18:47):
Some point, you know what I'm saying. And the difference
what's unique about the American experience, I think is the
fact that this is the first.

Speaker 5 (18:54):
Time in the history of the world, as far as
we know, based.

Speaker 2 (18:59):
On the most of what we've been told, that.

Speaker 5 (19:04):
The slaves were free, the people that had been enslave
were freed, and then attempting to integrate them back into society.

Speaker 2 (19:11):
Going back through history, it was pretty much either you know, you.

Speaker 5 (19:15):
Stayed enslaved until you overthrew the people that you know
had enslaved you, and then you enslaved them. But in
the American experience, for the first time, the slaves were freed.

Speaker 2 (19:27):
In theory, you know, what I'm saying.

Speaker 5 (19:28):
And then you attempt to integrate, You attempt to integrate
the people that had been enslaved back into the society,
and that's that's not going to be an easy process, you.

Speaker 2 (19:39):
Know what I'm saying, no matter how.

Speaker 1 (19:40):
You s's why I look at what Haiti did and
we getting way off the music. But it's great having
this dialogue. You look at what Haiti did in eighteen
or four to overthrow the French. Yeah, that's own, and
be like, we we establishing our independence with our own,
even though France fucked them over the years. With all
that payback and the beings and beings, that's a whole

(20:01):
another We're gonna, we're gonna get back to this music.

Speaker 3 (20:05):
You jumped off.

Speaker 1 (20:06):
The you you you came out the rip Man with a.

Speaker 2 (20:08):
Gold album, platinum for the school.

Speaker 5 (20:11):
I'm sorry, hold on, it's that damn Wikipedia page.

Speaker 2 (20:20):
We can't.

Speaker 1 (20:21):
I ain't going Wikipedia. I just in my mind I
remember Plat a replacement for Sorry, because I have a
lot of respect for your plant. But but yeah, it
was with you linking up with Timbo. Tim how did
that whole partnership come about with you and Beat King.

Speaker 5 (20:40):
Beat Club Club it was through Jimmy Ivean. Basically, I
had been signed to Interscope for about eight months when
he got me with Tim and a lot of people
don't know that's actually how e and then was signed
to Interscope. You know, there was a story of you know,
that was put in place, and I know I was

(21:01):
told that it went differently than than him rapping and
doctor Drake call up the radio station, and from from
what I understand, you know, behind the scenes, what I
was told that that story is quite quite cap and
uh and basically like uh, Dean Gischlinger was a kid
that was Jimmy Ivy's secretary basically or assistant or whatever,

(21:22):
and he found him in them and believed in him, like,
you know, very strongly and brought him out to l A,
got him to deal with Interscope, and then you know,
they started the process then of trying to get you know,
Drake to embrace it. And it was kind of similar
with me because uh, Jimmy kind of learned. You know
what I'm saying, you gotta give Jimmy. I don't think
it's even a question. The most bad ass uh record

(21:46):
mand this.

Speaker 2 (21:50):
About him.

Speaker 3 (21:52):
Jimmy is a bad and they're and they're both.

Speaker 5 (21:55):
Bad too when you talk about all genres across the board.
But man, it's it's tough to match up with those numbers.
Interscope Records and.

Speaker 1 (22:01):
Jimmy, he's a very heavy producer driven, yes, and they
both were in music. It came from it, so he
had Yeah, He's like, you.

Speaker 2 (22:16):
Got to get to that. So he signed me.

Speaker 5 (22:19):
He believed that, you know what I'm saying, Jimmy Yeah,
very pre Tim. Like I said, this is near a
year before Tim comes into the picture. Tim doesn't even
have a deal with Interscope. The first person that that
Jimmy tries to.

Speaker 2 (22:32):
Put me with Swiss Beats.

Speaker 1 (22:34):
Wow.

Speaker 2 (22:35):
So I go in the studio Swiss Beats.

Speaker 5 (22:36):
He's hoping we connected that way, and we didn't.

Speaker 2 (22:40):
Man much love to Swisch.

Speaker 5 (22:42):
Yeah, we made a couple of cool records, and I
think culturally he you know, quite it just didn't quite
lock up. But you know, we did a couple of
cool records and nothing spectacular. And then I was like, well,
I gave you one. I tried, you know, and earnest,
you know, to make that situation work. And what I

(23:03):
had asked for from the jump is I wanted to
be organized noise.

Speaker 2 (23:07):
You know what I'm saying.

Speaker 3 (23:08):
They had just did that deal over there, but that deal,
you know what I'm saying.

Speaker 2 (23:13):
And so, Yeah, it was in the.

Speaker 1 (23:15):
In the in the and I don't think it ended
on good time.

Speaker 5 (23:18):
It didn't necessarily Yeah and so and but he's still
the first call he made. The Rico Waite after the
conclusion of that deal some months later, was on my behalf. Yeah,
and I had met Rico two years prior in Athens
at Ah it was supposed to be a cool breeze
and a little wheel open up for eight bale JG Balj. Yeah,

(23:41):
but and J didn't show up, so it was just
but Riq was on stage and I'm in the crowd,
and he put the mic in my face and I said,
white folks, white things.

Speaker 3 (23:50):
Because I had always heard.

Speaker 5 (23:53):
Like gaining the love and acceptance of organized noise in
the Dungeon family was something very near and dear to
my heart being a Georgia boyfriend, one just loving them
actually for one, being a Georgia boy for two.

Speaker 2 (24:05):
And third because I'd always heard.

Speaker 5 (24:08):
That Rico Wade had said he didn't think white people
should be MCing, you know, what I'm saying.

Speaker 2 (24:13):
Like now, I don't think he ever said that.

Speaker 5 (24:19):
He wasn't real far from at that time from thinking that,
you know what I'm saying. But anyhow, so that's why
I sprang white folks white things. And then I run
behind backstage. I run up on him, not like in
no way like I'm gonna do nothing, but I was like, man, I.

Speaker 2 (24:31):
Heard that you. Uh, this is two years before I'm
signed in.

Speaker 5 (24:34):
I said, I heard that you said white boy should
be rapping, but you're gonna fuck with me.

Speaker 2 (24:38):
I just want you to know because.

Speaker 5 (24:40):
I'm a George boy, I'm ripping this shit for real,
and blah blah blah blah blah. He's like, well, you
just keep it like that, You're gonna be straight up
or whatever. And then two years ago Jimmy makes Two
years later, Jimmy makes the call to him and then
gives me his normber. I call him and I said
to me, I said, Yo.

Speaker 3 (24:54):
This is white folks white day. He said from Uga.

Speaker 5 (24:57):
He said, well, goddamn white folks, white thing do he
remembered manifest Yeah.

Speaker 2 (25:04):
No doubt.

Speaker 5 (25:04):
And so I used a lot of girls and say
I was the white member of the dungeon fire. I
used to literally a lot of girls would be like
I used to tell girls all that kind.

Speaker 2 (25:13):
Of stuff, but that that's my man for sure. Don't
let me get like a laminate from a tour. So yeah,
for sure.

Speaker 5 (25:24):
So Jimmy Sole so going back, Yeah, let me make
sure I land ship now all right?

Speaker 2 (25:28):
Then? Uh so we go. I go in with Rico,
and I.

Speaker 5 (25:33):
Knew how important it was regardless for me to connect
with them, and and me and Rico started forming a
bond that lasts endures to this day.

Speaker 2 (25:40):
Man, that's one of the.

Speaker 1 (25:42):
Five Day Party.

Speaker 2 (25:44):
Yeah, one of the five or six people.

Speaker 5 (25:46):
Uh, most genuine and the doury relationships that I made
in music period.

Speaker 2 (25:52):
You know.

Speaker 5 (25:52):
It was with Rico way for sure and Sleepy and
uh and so we didn't necessarily couple O hit, you
know what I'm saying. So we're still looking for that,
tried a couple other things.

Speaker 2 (26:04):
Then he calls me one night.

Speaker 5 (26:05):
He says, I'm about to have dinner with this guy.
Because at the time, and I didn't appreciate it. I
took it for granted because I was new and green
as hell. But I was talking to Jimmy. I mean
three nights, three days a week on the phone, like
you know what I'm saying, Like just literally anytime I
call it.

Speaker 2 (26:21):
He like, you call me any time.

Speaker 5 (26:23):
And we're brainstorming, actively brainstorming, trying to figure out.

Speaker 2 (26:26):
The next move, just what we need to do to
get this shit right, you know what I'm saying. And uh,
because he believed in it like that.

Speaker 5 (26:33):
And it's not like we were having this conversation where
it was just directly stated that like, man, we need
to find a black, incredible black producer. But you know,
it was kind of unspoken. I knew, I knew what
he was very comfortable with that formula and why wouldn't
you be? And so he calls me one night he says,
I'm having dinner with this guy tonight, Timberland, I want

(26:54):
to play any music because he was basically asked for
my permission like he needed it or something. And h
I said, Gimmy, that would be perfect period. I said, man,
that would be you we're familiar with. Hell yeah, I'll
tell you what. Just set the stage for the time
period this is right around this time is like when

(27:18):
I'm trying to think which which album, which album it
was of Alias that was just dropping.

Speaker 2 (27:25):
Are are you that somebody was we need a resolution?

Speaker 5 (27:29):
That song was just dropping and we were easing up
on It's about to be get your freak on time,
all right.

Speaker 2 (27:35):
So that's that's the period when this is happening.

Speaker 5 (27:37):
So yeah, I'm very very Timberland Big Pimpot had come out,
you know, like tons of stuff and Timberling and Mago
those they were crazy, you know what I'm saying, like
and rest the peace of Goo. But but uh, and
so he played tim my music that night. The next day,
I was on the flight going to l A. And
the way the story goes is Tim played him Pete

(27:58):
Pablo and he plays, uh, Tim, but Tim places pet
Pablo first, and then he's like, well let me play
this guy, and Tim goes. The way the legend goes,
that's what I need is a N word like.

Speaker 2 (28:10):
That right there. You know what I'm saying.

Speaker 5 (28:12):
She was like, and so he's like, he's like producing,
I don't believe it. And so in my country, so
Tim didn't know, he didn't know you was, he didn't
know I.

Speaker 2 (28:27):
Was down like.

Speaker 5 (28:29):
Like lagrange George.

Speaker 3 (28:32):
Because that that that's how George's a little bit more.

Speaker 5 (28:35):
It is I mean, you know, just that that country
country is not synonymous with uh, it doesn't mean not black,
you know what I'm saying. I've been trying to get
that point across for twenty plus years.

Speaker 1 (28:46):
So Tim, then, when you want, when you walked into
l A the LST meeting.

Speaker 5 (28:51):
He he was kind of I think he was a
little disappointed, you know what I'm saying.

Speaker 2 (28:55):
I was a little.

Speaker 5 (28:57):
But you look at in the handsome department at the time,
know what I'm saying. But but but I did not
lacking confidence and I did not and I wasn't scared.

Speaker 2 (29:05):
That's good, you know what I'm saying. So that's good,
and so h we started working.

Speaker 5 (29:10):
Man it uh took us about two weeks to do
this because I put out the independent release album that
we released that you know, moved units and got the
attention to interscope, was called Dark Days, Bright Nights and
did Tim produce seven new songs.

Speaker 2 (29:23):
We RepA put it out, you know, and that was
my first formula.

Speaker 5 (29:29):
Ugly was so impactful, you know, because people often like
by the numbers.

Speaker 2 (29:35):
This new Booty was a bigger song than Ugly.

Speaker 5 (29:38):
But to have lived through both of those experiences, there
is it doesn't even compare the impact, the cultural significance
and impact that Ugly had. And let me tell you
this video was Ugly was the first song by a
white rapper to go number one in urban radio.

Speaker 2 (29:56):
Ever. You know, urban radio was a very a strong
you know what I'm saying.

Speaker 1 (30:02):
It's funny. It's still funny though.

Speaker 5 (30:04):
And and you know they were not and rightfully so
when the first so based on you know, the historical Yeah,
things that happened, you know what I'm saying, Like they
didn't just developed this this stance, you know, by chance.

Speaker 2 (30:19):
You know what I'm saying, Some real bullsh it happened,
you know.

Speaker 1 (30:22):
But one thing that I know on the business side,
and to cut you off, is that in the scope
they radio department.

Speaker 5 (30:28):
Step Johnson shout out to step Johnson, Coachingllo, Brenda Romain.

Speaker 2 (30:34):
Yeah, it was incredible.

Speaker 1 (30:35):
They was. They was real deal.

Speaker 6 (30:36):
I remember on one O six in Park You're like
it was I was like, this is the machine behind this.

Speaker 1 (30:48):
They put the machine behind Ugly.

Speaker 5 (30:50):
And uh it was it going number one and urban
radio that was very significant, you know historically, but because
them didn't have a number one urban radio wrec but
it wasn't until a year later we Lose yourself. That
was the first you know, urban radio you know, even
a factor. Really if you think about a lot of
his singles weren't really you know, uh or just urban

(31:13):
radio type songs either. You know, it had to have.

Speaker 6 (31:15):
A search change that in Wikipeda that wasn't.

Speaker 5 (31:18):
Yeah, there's a lot of stuffy.

Speaker 1 (31:20):
I'm thinking about that. You and Eminem in the same build.

Speaker 2 (31:23):
You know, when.

Speaker 5 (31:27):
People tried to cause the first label to offer me
was was Interscope, and they didn't offer much money, you know, comparatively,
because then once people heard that they were offering, then
I met with every label in the game, and they
all like dream Works offered a huge deal.

Speaker 3 (31:42):
Dream Works over the pay. I wanted to sign.

Speaker 5 (31:46):
Well whoever we met with that day basically, and so
we met.

Speaker 1 (31:55):
But organized noise then.

Speaker 5 (31:57):
But all right, so whoever we met with I was
most hyped about, from Loud to death Jam to uh
Sony whatever, you know what I'm saying. But and they
would all tell me, they say, you know, Jimmy, if
you signed with Jimmy, he just wants to sign you
so he can shelf you so to protect Eminem, and.

Speaker 2 (32:16):
It just didn't.

Speaker 5 (32:16):
It was it didn't, but I just didn't believe it.
I was like, I think it just shows that they know.

Speaker 2 (32:23):
What they're doing and they know how to do it,
you know what I'm saying. So to me, it's a
plus that Eminem's over there. Plus I want to play
for the Yankees or LA Lakers. You know what I'm saying.
I don't.

Speaker 3 (32:32):
I don't want you continue to feel that way.

Speaker 1 (32:34):
A couple of years later, once M Blue, did you
feel like that some of the lot of the focus
was shipping.

Speaker 3 (32:39):
We got two white rappers before I got there.

Speaker 2 (32:42):
You know what I'm saying. So we're talking.

Speaker 5 (32:44):
I signed with two years later, so he was already
Eminem at that time.

Speaker 1 (32:48):
It is established.

Speaker 2 (32:50):
Yeah, but but I don't know.

Speaker 5 (32:51):
I just I've never liked in confidence, you know what
I'm saying, And so I believed and I.

Speaker 2 (32:56):
Connected with Jimmy in a real way.

Speaker 5 (32:58):
So anyway, we hook up with Timberland, we're in the building,
we're doing our thing, and uh they fire off that
that big cannon, ugly you know, a huge, huge song.
But the issue was I didn't have they really dropped
the ball. From an A and R standpoint, with my project.

(33:18):
Because I was not a performer. They took it for
granted because mdem was. I probably had some strengths that
maybe he was kind of short on, you know, I
think just interviews and stuff like that, I was. I
was pretty polished naturally, just in that area. But when
it came to on stage performance, like my third and
fourth times ever performing on stage period, not big shows.

Speaker 2 (33:42):
I'm talking about period.

Speaker 5 (33:43):
Being on stage was one O six and part into
big stage. Yeah, and I was scared to death and
it shows.

Speaker 3 (33:52):
Got to go back and pull out I know it somewhere.

Speaker 5 (33:54):
And so all right, So the big talk was all
right when and on Vlad I had talked about this
and it kind of blew up because of the way
they packaged the you know, the little segments or whatever.

Speaker 3 (34:09):
It was like Bubba Sparks since he fell short to
be to live up to.

Speaker 2 (34:12):
Eminem and everybody was like, we wouldn't him.

Speaker 3 (34:17):
And then also said like there's a problem.

Speaker 2 (34:19):
Why did you try to be Just shut up?

Speaker 5 (34:22):
You know what I'm saying, Like, basically, what I'm talking
about when I say that is that we were in
the same building and you have to if you weren't
living through the experience of being a hip hop fan
in two thousand and one, and shut up.

Speaker 1 (34:33):
You know what I'm saying.

Speaker 5 (34:35):
Old exactly, but because what what what it relates to
is the fact that we were in the same building
Doctor Dre and Eminem, Bubba Sparks and Timberland of course,
where there's you know, friendly albeit you know competitiveness, and
also you know, because my first album or his first
album has sold three hundred and fifty thousand the first

(34:57):
week it came out, all right. Then my albums getting
ready to drop, and we shipped seven hundred thousand units,
all right. So I was projecting to sell between three
fifty and four hundred, all right. And I remember talking
to at the time he was one of my co editors,
Todd Mosquwitz, and him saying, I think you're gonna do

(35:18):
three seventy five or three eighty. I think you're gonna
beat him, like you're gonna beat what.

Speaker 1 (35:21):
He did first week.

Speaker 5 (35:22):
Yeah, And so you know, I'm just living a I'm
just out of my mind all the time anyway, because
say what you want, bitch. It was about a two
month period in two thousand and one where there weren't
a lot bigger than bub sparks in the music period,
you know what I'm saying, with more buzz and so forth.
So it was what it was. And uh, but.

Speaker 2 (35:44):
Then when when the album actually dropped.

Speaker 5 (35:47):
I did, like two hundred thousand, That's what I thought.
And it was a that sounds like a great number,
you know what I'm saying, which it.

Speaker 2 (35:54):
Is they that today, but at.

Speaker 5 (35:56):
That time, especially in that building, it was kind of
it was different. Man.

Speaker 2 (36:01):
It was just you know, that's what you really realized.
You were playing for the Yankees, you know what I'm saying.

Speaker 6 (36:06):
There was a time when you even brought I remember
in public here. I used to read the source double
xcel and you said, fact, Joe came up to you
and sit.

Speaker 3 (36:13):
All the show money.

Speaker 6 (36:14):
You can now he was at a point like I
got this whatever.

Speaker 2 (36:19):
That's cool that you remember that.

Speaker 6 (36:20):
But he was getting fifteen ks show then, yeah.

Speaker 5 (36:23):
Something like that, and and basically he was like, get
this show money while you can.

Speaker 2 (36:27):
And I said, I gave.

Speaker 5 (36:28):
Him the lip service of saying like you know, yeah, yeah, man,
you're right, man, thank you for saying that, you know
what I'm saying.

Speaker 2 (36:33):
But in reality, I'm thinking, I don't know what.

Speaker 3 (36:40):
I'm getting this for.

Speaker 5 (36:41):
You ain't sure enough that that show money slowed up?
I saw it slow up. And then two years later
at Cheeky, I mean, I'm in a limo and green Bay, Wisconsin,
getting picked up at the airport to go do a
radio show in Green Bay, and Cheeky's in the limo
and I looked a we're talking and kind of building
and I give him science that show.

Speaker 2 (37:03):
The same.

Speaker 3 (37:06):
He gave.

Speaker 2 (37:09):
He was like that, but.

Speaker 3 (37:12):
My white boy, try you need to book that show.

Speaker 2 (37:17):
Comesole. But yeah, man, and that was funny to me.
You know what I'm saying, because I paid it for it.
I wonder s anybody he had that talk with.

Speaker 1 (37:25):
I'm sure, I'm sure. Story Time with the Legendary Jerry
isposted by me the one and only Jerry Clark. Music
has been provided by July, the producer. If you haven't already,
please please make sure you subscribe to story Time with

(37:48):
the Legendary Jerry on YouTube and wherever you listen to podcasts,
and make sure you follow us on all social media
platforms at the Legendary Jerry Podcast. For more podcasts my
ieart Media, visit the iHeartRadio app, Apple podcast or wherever.

Speaker 2 (38:03):
You listen to your favorite shows

Speaker 4 (38:07):
MHM.
Advertise With Us

Popular Podcasts

1. Stuff You Should Know
2. Start Here

2. Start Here

A straightforward look at the day's top news in 20 minutes. Powered by ABC News. Hosted by Brad Mielke.

3. Dateline NBC

3. Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.