November 23, 2023 • 18 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:10):
Well, since you're gonna go ahead and put me up,
we might as well get this thing started.
Speaker 2 (00:13):
Man, they'll let it black Market live.
Speaker 3 (00:18):
Initially we left. You know what that's I mean, you
don't know what that means. That means it's a big.
Speaker 1 (00:24):
Money on the You remember when Dollar Bill like walk
came into this, into the dressing room, he's like doing.
That's exactly what this means. Exactly what this means, man,
Welcome back to the Black Market presented by the eighty
five Self Show. Yes, indeed, that's when we go find
the dopest people in the world who're doing dope ship
(00:47):
under their own what they call it recognizance. Now I'm
just saying independent black owned businesses.
Speaker 2 (00:53):
Man. You know, Ship, everybody don'na be black though.
Speaker 1 (00:56):
We done had a few minorities sneak off in here, man,
So I guess we just is gonna have it's the
black Market. But everybody's welcome, you know what I'm saying.
So yeah, man, welcome, welcomes.
Speaker 2 (01:09):
Young man. Charles Stevens. How you look.
Speaker 3 (01:10):
I'm great, man, I'm great.
Speaker 2 (01:11):
Thanks for I mean, man, thanks thanks for being here. Ship.
Speaker 1 (01:15):
Yeah, you had to come tell these people about this
dope at.
Speaker 3 (01:18):
Product you get away from Montreal, Canada, Man, but what
you're doing.
Speaker 2 (01:21):
In a minutand past? Who's starting all the damn fires
up there? Man?
Speaker 3 (01:26):
Trust me, I I'm legal, I'm legal, I'm straight. I'm certain.
Speaker 1 (01:29):
I didn't even know they had real black people in candlea.
Speaker 3 (01:32):
Wait in a little bit minute. I've been to Canada, Okay, So.
Speaker 2 (01:35):
I seen a lot of Africans and ship.
Speaker 4 (01:37):
No, no, no, there's a big actually there's a big diaspora,
like from Africa, from the Caribbean exactly.
Speaker 2 (01:44):
A whole bunch of runaway slaves and ship.
Speaker 4 (01:46):
But you know, my family came from here from Haiti,
like in the seventies, Haitians really yeah, yeah, yeah, yeah,
yeah yeah except Haiti.
Speaker 3 (01:56):
Yeah yeah.
Speaker 4 (01:57):
I finally basically I finally Montreal, Toronto to New York, Boston, Atlanta,
Miami and l A.
Speaker 3 (02:05):
Like that's that's you know, so but yeah, man.
Speaker 2 (02:08):
It's it's a whole path that's yeah, all the.
Speaker 3 (02:12):
Way to Mexico. But yeah, so that's the Yeah.
Speaker 4 (02:16):
So that's basically where the idea from LS came from,
because it's from my heritage, right from you know, Camas
is something that my grandmother used to do every holiday.
Speaker 1 (02:26):
Hold on, let's go back, because we had skipped over
the whole product.
Speaker 2 (02:29):
Bro let them know exactly what you selling.
Speaker 3 (02:33):
L s cream.
Speaker 4 (02:34):
It's a cream liquor, like you know, Irish creams. Yes,
we're tossing that to the side.
Speaker 2 (02:40):
It ain't Irish, no more Irish no more. Hell yeah,
I love it already.
Speaker 4 (02:45):
So what we did we did a cream licker inspired
by Asian kmas and basically camas is a recipe from
Haiti that everybody, every family has their take on it.
But it's home made and it's uh, you know, coconut, cinnamon,
vanilla and uh altogether. So it's really like it's more
like a chi sort of mix, you know, and it's.
Speaker 2 (03:07):
But it will have you on your eds.
Speaker 4 (03:09):
But listen, this is gluten free, all natural ingredients, low
and lactose also, so when you're gonna drink this, you're
not gonna your stomach is not gonna be hurting.
Speaker 3 (03:17):
People love it.
Speaker 4 (03:18):
You can make mixes with this, and basically we're selling
across the US.
Speaker 1 (03:21):
Right now, I gotta ask the blacks question I can
think of right now, if I bought this ball, how
much of this I.
Speaker 2 (03:26):
Gotta drinking it up.
Speaker 1 (03:29):
How about the three glasses down you're talking because you
just skipped over all the liquors about this.
Speaker 3 (03:35):
This is seventeen percent. This is seventeen percent.
Speaker 4 (03:37):
But especially if you make a cocktail with this and
people put you know, the people that tig us on
social media to put this in the Starbucks coffee with
no shame going to work.
Speaker 3 (03:47):
I do not condone this, but I'm just saying.
Speaker 2 (03:51):
You drink back at work.
Speaker 3 (03:54):
They've been doing it.
Speaker 2 (03:55):
They've been sneaking vodka bottle along. Get you some of
this Asian you know.
Speaker 4 (04:01):
But yeah, So basically we wanted to make an alternative
to the Irish creams that everybody know, you know, on
the shelf, so you know, like and basically be on
the shelf right next to the big boys and just
you know, give an alternative in the category.
Speaker 2 (04:15):
Is this a summertime drink?
Speaker 3 (04:17):
It's all year round drink.
Speaker 4 (04:19):
So in the summer people they do like mudslides pinocoladas
with this. During the fall, it's going to be more
like you know, the punkin Spies inspired stuff. Yes, that's
why you're gonna make a killing. Yeah, I mean there's
a variation people bake with this. People make cheesecakes with this,
Asian cakes, whatever, cakes with this, cupcakes, you know. So yeah,
(04:43):
cookies whatever. It's a very versatile product. I think the
most important thing about it is that there was never
my black owned version of a cream liquurve. So everybody
heard about vodka's gins and so far, right, but cream
we're pretty much just the only game in town.
Speaker 2 (05:04):
You know what a cups man, We got all these
black people in here. I want to drink liquor with
black people.
Speaker 3 (05:09):
So that's your own cubs too, So that's yours. This
is my not walk.
Speaker 2 (05:15):
We got a.
Speaker 1 (05:15):
Studio this man, I feel like this, and pass around
the ice to come on and we'll we'll.
Speaker 2 (05:25):
Have a toast. Yeah, tell me how you started in
the business.
Speaker 4 (05:29):
Yeah, So basically I was always an entrepreneur, but like
specifically for this, it was really like I remember I
was at the family function with my wife and I
was looking at this old made bottle of chemas basically,
you know, and I was looking at it. I was like,
I've been looking at this bottle for all my life
(05:50):
basically because every other days, you know, the family would
be doing it and and so forth. So I'm like
I bet that if we take the taste of chimas
and we put it in the form of a t
additional cream like and we mix the two together like
and we put it on the shelf, people would like it.
Speaker 2 (06:04):
How did you go from.
Speaker 3 (06:07):
Yeah, so that's the tricky part, right.
Speaker 4 (06:10):
So basically, once you go into the liquor business, that's
when you understand all the gatekeepers and all.
Speaker 3 (06:18):
The story about liquor and whatever.
Speaker 4 (06:20):
And mind you, I am aware of the stigmatization of
liquor in our community, which you know is not always
seen on the positive light. But at the end of
the day, it's still a business like any others. And
we spend so much money in that business. I think
it's only right that we have our feet in it,
you know. So that's that to me, that's the way
(06:40):
that I see it. So, so all of that to say,
once you have an idea to come to the liquor business, I.
Speaker 2 (06:47):
Know it's good because they didn't even wait. I thought,
who was gonna do it?
Speaker 1 (06:49):
Toasting y'all, I'm being a drunk it up before.
Speaker 2 (06:52):
We even get to them. Hold.
Speaker 1 (06:55):
Hold, it ain't nobody told you to taste nothing. Yet
I saw somebody give up, man, give me a little
bit more of that.
Speaker 2 (07:02):
Man. Hey, calm down, and y'all make sure how you
drunk ass get something. Oh wow, have a little drunk pardoner. Man,
they'll be trying to get through his work first.
Speaker 3 (07:16):
Gonna gonna deny it.
Speaker 2 (07:20):
I love that little dude.
Speaker 1 (07:21):
Every time we go somewhere, we got too much liquid,
be like shit, I take something.
Speaker 2 (07:30):
Yeah, man, we celebrating the day.
Speaker 1 (07:32):
Man, Yeah, I want everybody there, no problem man in
thoge Man.
Speaker 2 (07:35):
So tell me about Canada, bro.
Speaker 1 (07:38):
You know, like I said earlier, I won't get to
hear too much from the black people up there.
Speaker 3 (07:41):
Yeah.
Speaker 4 (07:42):
I mean it's funny because we hear everything about you guys.
Speaker 2 (07:46):
Ship.
Speaker 4 (07:47):
So when like give you an example of the culture
up in Canada, is like when you watch the news,
yeah on TV for example, like the first the first
segment that is actually gonna be about what's going on
with politickes over here.
Speaker 2 (08:00):
Most of that shit be last you know that, right?
Speaker 3 (08:02):
Yeah?
Speaker 4 (08:02):
But so basically what it is is because the US
is such a big country, it has so much influence
on what happens in Canada. That's the reason why like
any type of you know, so basically everything that you
guys consume, we consume over there also, whether it's it'll
be eighty five South.
Speaker 3 (08:21):
For example, wasn't it of course? Don't you got analytics?
Speaker 2 (08:25):
Come on, man, I ain't. I'm talking about the streets, man,
fuck them?
Speaker 3 (08:28):
You got hip to the show in Toronto. No, that's
your loss. We tripping, that's your lost.
Speaker 2 (08:34):
Writing down put Canada on nine hit list.
Speaker 3 (08:38):
Yeah, one hundred percent, you have some.
Speaker 1 (08:44):
Oh okay, you got to ask the ladies bro there
of course, you know, you never know these ladies.
Speaker 3 (08:51):
A big shout out to the poor mines. Also, so
the girls from poor Mines.
Speaker 1 (08:55):
Don't you just love them? I heard you've been over there?
What took you so long to get on the black marks?
Speaker 2 (09:03):
Were y'all? So gentle with this ice, ma'am. You ain't
gonna have none of toast with.
Speaker 3 (09:14):
Call your auc you know, okay?
Speaker 2 (09:20):
I mean, where's your product available.
Speaker 3 (09:22):
Pretty much everywhere? Like in stores?
Speaker 4 (09:25):
We're in twelve states right now, but we can ship
pretty much like in all the states. So just to
let you know how it works, is you have the bottle,
for example, but it's not because you have the product
that you can sell it in a state right, you
need a distributor, and the distributor are all white owned,
(09:47):
so they're already family, you know, their family from generation generation.
So that's the problem with this industry right now that.
Speaker 1 (09:55):
I'm finding to hire some white people to make it
look like the front.
Speaker 2 (10:00):
The white folks.
Speaker 1 (10:02):
Sending them over there to do the being and then
when they were like.
Speaker 2 (10:06):
Who's in charge, you like, I am what we got
to start using racism, try advantage.
Speaker 4 (10:12):
Yeah, it's hard to do that with social media this
day because they always know what's behind the product. But
I think also it's a testament because you know, even
if it's a joke or whatever, like I'm proud of
you know what me and my wife has built, like
as a brand, and I want to showcase that. And
it's funny because an investor told us that he's like, oh,
(10:33):
you're never gonna succeed. You need to put instead of
putting your wife in the ads, you need to put
a white woman with blonde eyes. And the investors wanted
an investor like in the past, you.
Speaker 1 (10:45):
Know, investor, because he's sleeping on some good ship. I
already know how it goes right. You won't have you
won't have some cream to coll with us. You get
you can't just say liquor when you gotta.
Speaker 3 (10:56):
Pronounce yeah, I gotta go. That's for you right here
to make another one, this one all.
Speaker 2 (11:04):
Long, were getting ready, we're gonna toast all together. You
can shoot nothing. This is the taste test right here.
He brought it to a mirror, the bottles empty. We
got a room full of black folks. And now this
ship turned into a party after this.
Speaker 3 (11:17):
And then we know.
Speaker 2 (11:19):
And sound that it makes when it comes out of
the ball.
Speaker 1 (11:22):
And you know what I'm saying.
Speaker 3 (11:24):
Everybody got a glass. We're good straight.
Speaker 2 (11:27):
Everybody come over here. Man. Let's do it on car.
Speaker 1 (11:30):
Yeah, let's do it on car man, because we celebrate
you come into American promote to promote.
Speaker 5 (11:35):
Your up like said the first time, not just saying
you can't over ahead to be on the black market.
Speaker 2 (11:41):
This we're gonna say this. Appreciate the love.
Speaker 5 (11:45):
I appreciate changing worldwide, world wide, world wide.
Speaker 3 (11:56):
Guys, cheers, guys.
Speaker 2 (12:01):
That's that's good. That's good.
Speaker 1 (12:05):
That sounds, that's that's something you'll be sitting around sitting
on Christmas cussing at your family.
Speaker 2 (12:13):
That's good.
Speaker 4 (12:13):
And like I said, this is the like for sure,
cream liquors everybody, you know, it's Christmas time, fall, stuff
like that, but we found ways to use it like
all year long, you know. And there's the reason I
was telling that people using in the coffee as a
creamer and stuff like that, and it's you know, it's
it's been honestly, it's been really overwhelming to see like
(12:37):
the love that people have been showing us, you know,
ever since we we've won our medals and you know,
we won the double goal that the New York Spirits
International Competition.
Speaker 3 (12:47):
Yeah, we did.
Speaker 4 (12:47):
We did for the taste of the product, and I
think for us, it's just like a testament to the
work that goes into crafting a spirit that you know
is there to take you know, to be an alternative
to the to the big guys, Like.
Speaker 2 (13:00):
We'll check this out. We're gonna go, hey, who are
real drinking head? We got any real drinks? Give me
some feedback? What you think.
Speaker 3 (13:11):
Would you?
Speaker 2 (13:11):
Would you purchase this for the holidays with the family?
All right? Who else?
Speaker 4 (13:16):
Before the Holladay's Thanks my brother? Thanksh what you got me?
Speaker 3 (13:18):
Later?
Speaker 1 (13:21):
It's real smooth, real sweet. They don't have that bite,
you know, what I'm saying, I can see how you
can easily get told up off this, especially if you're
sitting down, Like if you and then you get up.
Speaker 2 (13:31):
You're like, whoa wait minute, it's got that comeback right now.
Speaker 4 (13:34):
What's really like a drink that's really popular when you
go into bars is an expresso martini. So so when
you do so when you said, when you do, when
you mix LS with a regular expresso martini recipe, it
takes it to another level. Most of the hotels and
bars that were in there, they have some type of
(13:55):
expresso martini variation with scream.
Speaker 3 (13:58):
On top of having you know, other drinks.
Speaker 4 (14:01):
We do variations of other cocktails, like the old fashioned drink.
We do a creamy old fashion using LS cream. Also,
so we find ways that we want to elevate the
conversation about cream liqueurs because that's our market, that's that's
our thing. But also, like I said, want to find
ways for people to drink it, you know, all year long.
Speaker 2 (14:20):
You know what other you got any other flavors.
Speaker 3 (14:23):
No, this is the only flavor souse.
Speaker 2 (14:24):
There's some strawberry hit with.
Speaker 4 (14:26):
One hundred percent, but it's really simple to mix it
with a strawberry flavored vodka or you know, like.
Speaker 3 (14:33):
Yeah, but but a.
Speaker 4 (14:35):
Recipe that we have on our website is called it's
one of my favorite.
Speaker 3 (14:38):
It's called the Spicy Ls Cocoa.
Speaker 4 (14:40):
It's two ounce of Lae cream, one ounce of mango
flavored vodka, one ounce of coconut flavored rum, and a
dash of tabasco in there. You shake it with some ice.
You pour that. I'm telling you, blow your mind. I
did it on the Yeah Cream Ls Dot cocktails we have.
(15:01):
We have the store located, the store locator there. You
have the whole story about the brand. You know, we were,
you know, we got people equipment. On our Instagram page,
we have like like milkshake recipes, like we have all
sorts of stuff, alice, scream, liquors. So it's one word,
uh so, but just right Eli scream. You're gonna be
able to find it. But with the I don't think
(15:24):
you broad enough.
Speaker 1 (15:27):
Now because you got you gotta leave me some of
this because when I said so, strawberry will be.
Speaker 2 (15:31):
In and hit my man.
Speaker 4 (15:36):
No, but I mean that's not even a question. You
guys are gonna have some bottles, no worries, you know.
Speaker 1 (15:40):
But I can just see myself being somebody daddy with
this right here and a cup back this y'all going snow.
Speaker 2 (15:50):
I can see that. I can most definitely see it.
Speaker 1 (15:53):
Well, yeah, we appreciate you stopping through here, putting us
up on game. You getting a nice little drink one
hundred percent. You know, if you got a nice lady
over there, you want to sit on the cas with
a sock.
Speaker 2 (16:03):
Stone or so.
Speaker 4 (16:04):
And that's one of the reasons. You know, sometimes when
you finish work, you don't want necessarily to have like
a big glass of vodka with some cranberry or something
like that, like a glass of lass on ice. Sometimes
it's gonna do the trick.
Speaker 1 (16:16):
You know, so I can see this will be you
know how they had like dessert wine. Yeah, this would
be hitting good with a nice little pastry, some blueberrieses
on some something like that, some with.
Speaker 2 (16:27):
Some crispy edges.
Speaker 3 (16:28):
Yeah, definitely eat this or something with some crispy you
don't see.
Speaker 2 (16:34):
Yeah, yeah, maybe it like an old piece of something.
Speaker 1 (16:38):
I don't know, but one of them, look some one
of them fruit field type situation, a little Danish or
if you're from the hood, a little honeyboy, heat it up.
In the microwaves good little honey boy with the ice
and on it. But I ain't gonna hold you too long.
But I really appreciate you stopping through and putting us up.
Speaker 2 (16:55):
Man.
Speaker 1 (16:55):
I thank you dropping your socials and every well one
more time so they can know how.
Speaker 3 (16:59):
To for sure.
Speaker 4 (17:00):
So like I said, it's creamls dot com. Uh to
find the website. You have the store locator there and
lx Cremlica and one word on Instagram. You're gonna find,
you know, all the information one there. You're going to
see the growth of the brand.
Speaker 2 (17:15):
Uh. You know.
Speaker 3 (17:16):
We have a vlog also when we show the behind
the scene of all the work.
Speaker 4 (17:20):
Last time I was here with on the Poor Minds podcast,
Like I have my guide there following me too, because
we want to we want to let people know a
so that it's not this this industry is really close
to us, to our community, and we're fighting to have
more space, you know, in the categories. And it's it's
(17:41):
a harty battle because they have families.
Speaker 3 (17:43):
Like it's ever since prohibition basically that's been like that.
Speaker 4 (17:47):
Yeah, So you want to get into the state, you
have to have distribution and people need to remember that
so that's what people need to support. Like, even if
you don't drink, buy it, give it as a gift.
Speaker 1 (17:58):
You know, I'm the you American plug bro. Y'all need
y'all need a brand ambassador in America.
Speaker 2 (18:03):
I'm plugged in my god all right, man, my back
is starting to sweat. That's how I know this ship.
Good man. Hey, let me ring that bell one more time.
Let him know there's some money on the floor. Man,
Well, since you're gonna go ahead and put me up,
we might as well get this thing started.
Speaker 2 (00:13):
Man, they'll let it black Market live.
Speaker 3 (00:18):
Initially we left. You know what that's I mean, you
don't know what that means. That means it's a big.
Speaker 1 (00:24):
Money on the You remember when Dollar Bill like walk
came into this, into the dressing room, he's like doing.
That's exactly what this means. Exactly what this means, man,
Welcome back to the Black Market presented by the eighty
five Self Show. Yes, indeed, that's when we go find
the dopest people in the world who're doing dope ship
(00:47):
under their own what they call it recognizance. Now I'm
just saying independent black owned businesses.
Speaker 2 (00:53):
Man. You know, Ship, everybody don'na be black though.
Speaker 1 (00:56):
We done had a few minorities sneak off in here, man,
So I guess we just is gonna have it's the
black Market. But everybody's welcome, you know what I'm saying.
So yeah, man, welcome, welcomes.
Speaker 2 (01:09):
Young man. Charles Stevens. How you look.
Speaker 3 (01:10):
I'm great, man, I'm great.
Speaker 2 (01:11):
Thanks for I mean, man, thanks thanks for being here. Ship.
Speaker 1 (01:15):
Yeah, you had to come tell these people about this
dope at.
Speaker 3 (01:18):
Product you get away from Montreal, Canada, Man, but what
you're doing.
Speaker 2 (01:21):
In a minutand past? Who's starting all the damn fires
up there? Man?
Speaker 3 (01:26):
Trust me, I I'm legal, I'm legal, I'm straight. I'm certain.
Speaker 1 (01:29):
I didn't even know they had real black people in candlea.
Speaker 3 (01:32):
Wait in a little bit minute. I've been to Canada, Okay, So.
Speaker 2 (01:35):
I seen a lot of Africans and ship.
Speaker 4 (01:37):
No, no, no, there's a big actually there's a big diaspora,
like from Africa, from the Caribbean exactly.
Speaker 2 (01:44):
A whole bunch of runaway slaves and ship.
Speaker 4 (01:46):
But you know, my family came from here from Haiti,
like in the seventies, Haitians really yeah, yeah, yeah, yeah,
yeah yeah except Haiti.
Speaker 3 (01:56):
Yeah yeah.
Speaker 4 (01:57):
I finally basically I finally Montreal, Toronto to New York, Boston, Atlanta,
Miami and l A.
Speaker 3 (02:05):
Like that's that's you know, so but yeah, man.
Speaker 2 (02:08):
It's it's a whole path that's yeah, all the.
Speaker 3 (02:12):
Way to Mexico. But yeah, so that's the Yeah.
Speaker 4 (02:16):
So that's basically where the idea from LS came from,
because it's from my heritage, right from you know, Camas
is something that my grandmother used to do every holiday.
Speaker 1 (02:26):
Hold on, let's go back, because we had skipped over
the whole product.
Speaker 2 (02:29):
Bro let them know exactly what you selling.
Speaker 3 (02:33):
L s cream.
Speaker 4 (02:34):
It's a cream liquor, like you know, Irish creams. Yes,
we're tossing that to the side.
Speaker 2 (02:40):
It ain't Irish, no more Irish no more. Hell yeah,
I love it already.
Speaker 4 (02:45):
So what we did we did a cream licker inspired
by Asian kmas and basically camas is a recipe from
Haiti that everybody, every family has their take on it.
But it's home made and it's uh, you know, coconut, cinnamon,
vanilla and uh altogether. So it's really like it's more
like a chi sort of mix, you know, and it's.
Speaker 2 (03:07):
But it will have you on your eds.
Speaker 4 (03:09):
But listen, this is gluten free, all natural ingredients, low
and lactose also, so when you're gonna drink this, you're
not gonna your stomach is not gonna be hurting.
Speaker 3 (03:17):
People love it.
Speaker 4 (03:18):
You can make mixes with this, and basically we're selling
across the US.
Speaker 1 (03:21):
Right now, I gotta ask the blacks question I can
think of right now, if I bought this ball, how
much of this I.
Speaker 2 (03:26):
Gotta drinking it up.
Speaker 1 (03:29):
How about the three glasses down you're talking because you
just skipped over all the liquors about this.
Speaker 3 (03:35):
This is seventeen percent. This is seventeen percent.
Speaker 4 (03:37):
But especially if you make a cocktail with this and
people put you know, the people that tig us on
social media to put this in the Starbucks coffee with
no shame going to work.
Speaker 3 (03:47):
I do not condone this, but I'm just saying.
Speaker 2 (03:51):
You drink back at work.
Speaker 3 (03:54):
They've been doing it.
Speaker 2 (03:55):
They've been sneaking vodka bottle along. Get you some of
this Asian you know.
Speaker 4 (04:01):
But yeah, So basically we wanted to make an alternative
to the Irish creams that everybody know, you know, on
the shelf, so you know, like and basically be on
the shelf right next to the big boys and just
you know, give an alternative in the category.
Speaker 2 (04:15):
Is this a summertime drink?
Speaker 3 (04:17):
It's all year round drink.
Speaker 4 (04:19):
So in the summer people they do like mudslides pinocoladas
with this. During the fall, it's going to be more
like you know, the punkin Spies inspired stuff. Yes, that's
why you're gonna make a killing. Yeah, I mean there's
a variation people bake with this. People make cheesecakes with this,
Asian cakes, whatever, cakes with this, cupcakes, you know. So yeah,
(04:43):
cookies whatever. It's a very versatile product. I think the
most important thing about it is that there was never
my black owned version of a cream liquurve. So everybody
heard about vodka's gins and so far, right, but cream
we're pretty much just the only game in town.
Speaker 2 (05:04):
You know what a cups man, We got all these
black people in here. I want to drink liquor with
black people.
Speaker 3 (05:09):
So that's your own cubs too, So that's yours. This
is my not walk.
Speaker 2 (05:15):
We got a.
Speaker 1 (05:15):
Studio this man, I feel like this, and pass around
the ice to come on and we'll we'll.
Speaker 2 (05:25):
Have a toast. Yeah, tell me how you started in
the business.
Speaker 4 (05:29):
Yeah, So basically I was always an entrepreneur, but like
specifically for this, it was really like I remember I
was at the family function with my wife and I
was looking at this old made bottle of chemas basically,
you know, and I was looking at it. I was like,
I've been looking at this bottle for all my life
(05:50):
basically because every other days, you know, the family would
be doing it and and so forth. So I'm like
I bet that if we take the taste of chimas
and we put it in the form of a t
additional cream like and we mix the two together like
and we put it on the shelf, people would like it.
Speaker 2 (06:04):
How did you go from.
Speaker 3 (06:07):
Yeah, so that's the tricky part, right.
Speaker 4 (06:10):
So basically, once you go into the liquor business, that's
when you understand all the gatekeepers and all.
Speaker 3 (06:18):
The story about liquor and whatever.
Speaker 4 (06:20):
And mind you, I am aware of the stigmatization of
liquor in our community, which you know is not always
seen on the positive light. But at the end of
the day, it's still a business like any others. And
we spend so much money in that business. I think
it's only right that we have our feet in it,
you know. So that's that to me, that's the way
(06:40):
that I see it. So, so all of that to say,
once you have an idea to come to the liquor business, I.
Speaker 2 (06:47):
Know it's good because they didn't even wait. I thought,
who was gonna do it?
Speaker 1 (06:49):
Toasting y'all, I'm being a drunk it up before.
Speaker 2 (06:52):
We even get to them. Hold.
Speaker 1 (06:55):
Hold, it ain't nobody told you to taste nothing. Yet
I saw somebody give up, man, give me a little
bit more of that.
Speaker 2 (07:02):
Man. Hey, calm down, and y'all make sure how you
drunk ass get something. Oh wow, have a little drunk pardoner. Man,
they'll be trying to get through his work first.
Speaker 3 (07:16):
Gonna gonna deny it.
Speaker 2 (07:20):
I love that little dude.
Speaker 1 (07:21):
Every time we go somewhere, we got too much liquid,
be like shit, I take something.
Speaker 2 (07:30):
Yeah, man, we celebrating the day.
Speaker 1 (07:32):
Man, Yeah, I want everybody there, no problem man in
thoge Man.
Speaker 2 (07:35):
So tell me about Canada, bro.
Speaker 1 (07:38):
You know, like I said earlier, I won't get to
hear too much from the black people up there.
Speaker 3 (07:41):
Yeah.
Speaker 4 (07:42):
I mean it's funny because we hear everything about you guys.
Speaker 2 (07:46):
Ship.
Speaker 4 (07:47):
So when like give you an example of the culture
up in Canada, is like when you watch the news,
yeah on TV for example, like the first the first
segment that is actually gonna be about what's going on
with politickes over here.
Speaker 2 (08:00):
Most of that shit be last you know that, right?
Speaker 3 (08:02):
Yeah?
Speaker 4 (08:02):
But so basically what it is is because the US
is such a big country, it has so much influence
on what happens in Canada. That's the reason why like
any type of you know, so basically everything that you
guys consume, we consume over there also, whether it's it'll
be eighty five South.
Speaker 3 (08:21):
For example, wasn't it of course? Don't you got analytics?
Speaker 2 (08:25):
Come on, man, I ain't. I'm talking about the streets, man,
fuck them?
Speaker 3 (08:28):
You got hip to the show in Toronto. No, that's
your loss. We tripping, that's your lost.
Speaker 2 (08:34):
Writing down put Canada on nine hit list.
Speaker 3 (08:38):
Yeah, one hundred percent, you have some.
Speaker 1 (08:44):
Oh okay, you got to ask the ladies bro there
of course, you know, you never know these ladies.
Speaker 3 (08:51):
A big shout out to the poor mines. Also, so
the girls from poor Mines.
Speaker 1 (08:55):
Don't you just love them? I heard you've been over there?
What took you so long to get on the black marks?
Speaker 2 (09:03):
Were y'all? So gentle with this ice, ma'am. You ain't
gonna have none of toast with.
Speaker 3 (09:14):
Call your auc you know, okay?
Speaker 2 (09:20):
I mean, where's your product available.
Speaker 3 (09:22):
Pretty much everywhere? Like in stores?
Speaker 4 (09:25):
We're in twelve states right now, but we can ship
pretty much like in all the states. So just to
let you know how it works, is you have the bottle,
for example, but it's not because you have the product
that you can sell it in a state right, you
need a distributor, and the distributor are all white owned,
(09:47):
so they're already family, you know, their family from generation generation.
So that's the problem with this industry right now that.
Speaker 1 (09:55):
I'm finding to hire some white people to make it
look like the front.
Speaker 2 (10:00):
The white folks.
Speaker 1 (10:02):
Sending them over there to do the being and then
when they were like.
Speaker 2 (10:06):
Who's in charge, you like, I am what we got
to start using racism, try advantage.
Speaker 4 (10:12):
Yeah, it's hard to do that with social media this
day because they always know what's behind the product. But
I think also it's a testament because you know, even
if it's a joke or whatever, like I'm proud of
you know what me and my wife has built, like
as a brand, and I want to showcase that. And
it's funny because an investor told us that he's like, oh,
(10:33):
you're never gonna succeed. You need to put instead of
putting your wife in the ads, you need to put
a white woman with blonde eyes. And the investors wanted
an investor like in the past, you.
Speaker 1 (10:45):
Know, investor, because he's sleeping on some good ship. I
already know how it goes right. You won't have you
won't have some cream to coll with us. You get
you can't just say liquor when you gotta.
Speaker 3 (10:56):
Pronounce yeah, I gotta go. That's for you right here
to make another one, this one all.
Speaker 2 (11:04):
Long, were getting ready, we're gonna toast all together. You
can shoot nothing. This is the taste test right here.
He brought it to a mirror, the bottles empty. We
got a room full of black folks. And now this
ship turned into a party after this.
Speaker 3 (11:17):
And then we know.
Speaker 2 (11:19):
And sound that it makes when it comes out of
the ball.
Speaker 1 (11:22):
And you know what I'm saying.
Speaker 3 (11:24):
Everybody got a glass. We're good straight.
Speaker 2 (11:27):
Everybody come over here. Man. Let's do it on car.
Speaker 1 (11:30):
Yeah, let's do it on car man, because we celebrate
you come into American promote to promote.
Speaker 5 (11:35):
Your up like said the first time, not just saying
you can't over ahead to be on the black market.
Speaker 2 (11:41):
This we're gonna say this. Appreciate the love.
Speaker 5 (11:45):
I appreciate changing worldwide, world wide, world wide.
Speaker 3 (11:56):
Guys, cheers, guys.
Speaker 2 (12:01):
That's that's good. That's good.
Speaker 1 (12:05):
That sounds, that's that's something you'll be sitting around sitting
on Christmas cussing at your family.
Speaker 2 (12:13):
That's good.
Speaker 4 (12:13):
And like I said, this is the like for sure,
cream liquors everybody, you know, it's Christmas time, fall, stuff
like that, but we found ways to use it like
all year long, you know. And there's the reason I
was telling that people using in the coffee as a
creamer and stuff like that, and it's you know, it's
it's been honestly, it's been really overwhelming to see like
(12:37):
the love that people have been showing us, you know,
ever since we we've won our medals and you know,
we won the double goal that the New York Spirits
International Competition.
Speaker 3 (12:47):
Yeah, we did.
Speaker 4 (12:47):
We did for the taste of the product, and I
think for us, it's just like a testament to the
work that goes into crafting a spirit that you know
is there to take you know, to be an alternative
to the to the big guys, Like.
Speaker 2 (13:00):
We'll check this out. We're gonna go, hey, who are
real drinking head? We got any real drinks? Give me
some feedback? What you think.
Speaker 3 (13:11):
Would you?
Speaker 2 (13:11):
Would you purchase this for the holidays with the family?
All right? Who else?
Speaker 4 (13:16):
Before the Holladay's Thanks my brother? Thanksh what you got me?
Speaker 3 (13:18):
Later?
Speaker 1 (13:21):
It's real smooth, real sweet. They don't have that bite,
you know, what I'm saying, I can see how you
can easily get told up off this, especially if you're
sitting down, Like if you and then you get up.
Speaker 2 (13:31):
You're like, whoa wait minute, it's got that comeback right now.
Speaker 4 (13:34):
What's really like a drink that's really popular when you
go into bars is an expresso martini. So so when
you do so when you said, when you do, when
you mix LS with a regular expresso martini recipe, it
takes it to another level. Most of the hotels and
bars that were in there, they have some type of
(13:55):
expresso martini variation with scream.
Speaker 3 (13:58):
On top of having you know, other drinks.
Speaker 4 (14:01):
We do variations of other cocktails, like the old fashioned drink.
We do a creamy old fashion using LS cream. Also,
so we find ways that we want to elevate the
conversation about cream liqueurs because that's our market, that's that's
our thing. But also, like I said, want to find
ways for people to drink it, you know, all year long.
Speaker 2 (14:20):
You know what other you got any other flavors.
Speaker 3 (14:23):
No, this is the only flavor souse.
Speaker 2 (14:24):
There's some strawberry hit with.
Speaker 4 (14:26):
One hundred percent, but it's really simple to mix it
with a strawberry flavored vodka or you know, like.
Speaker 3 (14:33):
Yeah, but but a.
Speaker 4 (14:35):
Recipe that we have on our website is called it's
one of my favorite.
Speaker 3 (14:38):
It's called the Spicy Ls Cocoa.
Speaker 4 (14:40):
It's two ounce of Lae cream, one ounce of mango
flavored vodka, one ounce of coconut flavored rum, and a
dash of tabasco in there. You shake it with some ice.
You pour that. I'm telling you, blow your mind. I
did it on the Yeah Cream Ls Dot cocktails we have.
(15:01):
We have the store located, the store locator there. You
have the whole story about the brand. You know, we were,
you know, we got people equipment. On our Instagram page,
we have like like milkshake recipes, like we have all
sorts of stuff, alice, scream, liquors. So it's one word,
uh so, but just right Eli scream. You're gonna be
able to find it. But with the I don't think
(15:24):
you broad enough.
Speaker 1 (15:27):
Now because you got you gotta leave me some of
this because when I said so, strawberry will be.
Speaker 2 (15:31):
In and hit my man.
Speaker 4 (15:36):
No, but I mean that's not even a question. You
guys are gonna have some bottles, no worries, you know.
Speaker 1 (15:40):
But I can just see myself being somebody daddy with
this right here and a cup back this y'all going snow.
Speaker 2 (15:50):
I can see that. I can most definitely see it.
Speaker 1 (15:53):
Well, yeah, we appreciate you stopping through here, putting us
up on game. You getting a nice little drink one
hundred percent. You know, if you got a nice lady
over there, you want to sit on the cas with
a sock.
Speaker 2 (16:03):
Stone or so.
Speaker 4 (16:04):
And that's one of the reasons. You know, sometimes when
you finish work, you don't want necessarily to have like
a big glass of vodka with some cranberry or something
like that, like a glass of lass on ice. Sometimes
it's gonna do the trick.
Speaker 1 (16:16):
You know, so I can see this will be you
know how they had like dessert wine. Yeah, this would
be hitting good with a nice little pastry, some blueberrieses
on some something like that, some with.
Speaker 2 (16:27):
Some crispy edges.
Speaker 3 (16:28):
Yeah, definitely eat this or something with some crispy you
don't see.
Speaker 2 (16:34):
Yeah, yeah, maybe it like an old piece of something.
Speaker 1 (16:38):
I don't know, but one of them, look some one
of them fruit field type situation, a little Danish or
if you're from the hood, a little honeyboy, heat it up.
In the microwaves good little honey boy with the ice
and on it. But I ain't gonna hold you too long.
But I really appreciate you stopping through and putting us up.
Speaker 2 (16:55):
Man.
Speaker 1 (16:55):
I thank you dropping your socials and every well one
more time so they can know how.
Speaker 3 (16:59):
To for sure.
Speaker 4 (17:00):
So like I said, it's creamls dot com. Uh to
find the website. You have the store locator there and
lx Cremlica and one word on Instagram. You're gonna find,
you know, all the information one there. You're going to
see the growth of the brand.
Speaker 2 (17:15):
Uh. You know.
Speaker 3 (17:16):
We have a vlog also when we show the behind
the scene of all the work.
Speaker 4 (17:20):
Last time I was here with on the Poor Minds podcast,
Like I have my guide there following me too, because
we want to we want to let people know a
so that it's not this this industry is really close
to us, to our community, and we're fighting to have
more space, you know, in the categories. And it's it's
(17:41):
a harty battle because they have families.
Speaker 3 (17:43):
Like it's ever since prohibition basically that's been like that.
Speaker 4 (17:47):
Yeah, So you want to get into the state, you
have to have distribution and people need to remember that
so that's what people need to support. Like, even if
you don't drink, buy it, give it as a gift.
Speaker 1 (17:58):
You know, I'm the you American plug bro. Y'all need
y'all need a brand ambassador in America.
Speaker 2 (18:03):
I'm plugged in my god all right, man, my back
is starting to sweat. That's how I know this ship.
Good man. Hey, let me ring that bell one more time.
Let him know there's some money on the floor. Man,
Hosts And Creators
DC Young Fly
Karlous Miller
Chico Bean
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